#beauty advice/hacks tiktok

[mariacallous]

Anna Kai believes in self-gaslighting. On TikTok, as @itsmaybeboth, she markets beauty products for Garnier, Nivea, and Nexxus Hair Care while dispensing relationship advice to her 1.3 million followers. “If you can gaslight yourself into believing the man that doesn’t love you actually loves you, then why can’t you gaslight yourself into believing you will find a man who actually does?”

For Blaine Anderson, finding the right partner is all about savvy marketing, which “great guys often SUCK at,” a note on her website exclaims. She has hacks for every possible scenario that can, and will, arise during the dating process: how to text like a “high-value man,” what first-date mistakes to avoid, how to make women obsessed, and the best ways to attract them without talking. In case you were curious, it starts with good posture and grooming. “If you haven’t been shopping since the Obama administration, it’s time,” she says in a video uploaded to TikTok in May.

“As a relationship therapist, I’ve literally spent my career studying the art of attraction and human psychology, so I know that these things work,” Kimberly Moffit, a Toronto-based psychotherapist, said in a TikTok video from 2022. Maybe your crush is shy and you want to know if he is “micro-flirting” with you? One tell-tale sign: dirty jokes. “An aggressive guy is just gonna hit on you,” she said, “but a shy guy is really gonna test the waters first.”

If you haven’t heard, it’s boom times for dating influencers. According to a new survey of single adults aged 18 to 62 conducted by the app Flirtini, one in four people rely on TikTok as their primary source of relationship information, and almost 50 percent of people surveyed turn to social media for dating advice.

This phenomenon has created an ecosystem of thoughtful, overzealous, trend-chasing dating influencers who think they know what’s best for you. The marketplace is now overrun with gurus offering up romantic hacks and how-tos to anyone who will listen. Everyone from credentialed therapists and life coaches to that annoying friend who just discovered bell hooks’ All About Love and wants to share everything they learned brands themselves a dating influencer these days. The effect has been seismic. On TikTok, the hashtags #datingadvice and #relationshipadvice have upwards of 16 billion views.

And it’s not all bad advice per se. Kai’s self-gaslighting tip is actually quite clever. (Kai and the other influencers mentioned in this story did not respond to messages seeking comment.) There’s just one problem: Relationship misinformation is spreading fast.

A growing number of young adults now get their news from TikTok, according to a 2023 Pew Research Center study, “so it makes sense that they’d turn to the app for relationship advice too,” says Liesel Sharabi, a professor at Arizona State University who specializes in the effect technology has on interpersonal relationships. The increased reliance on the platform as a go-to source for romantic guidance has led many users to form parasocial relationships with advice-giving influencers. Unlike face-to-face, IRL relationships, these tend to be one-way. But emotionally, they feel like the real thing.

“Someone might feel like they’re getting dating advice from a trusted friend because they’ve developed such a strong sense of familiarity and connection with that person,” Sharabi says. “The problem is that when it comes to dating, there are plenty of people who call themselves experts on TikTok without any sort of training or qualifications, which can make it difficult to separate fact from opinion.”

Not all advice is created equal. As dating influencers gain more traction across social media, the proliferation of relationship misinformation becomes harder to contain. This, Sharabi describes, is “false or misleading information about relationships that can’t be evaluated using scientific data and which may perpetuate harmful stereotypes.”

The increased spread of questionable dating advice is having real-world consequences. According to the Flirtini study, 46 percent of people faced relationship struggles after following TikTok advice, with 23 percent saying it led to a break up. It begs the question: Has our need to be plugged in all the time—let's face it, many of us are hooked on the booze of social media—outweighed our rationale as humans, leading people to look for advice from the wrong people?

“Relationship advice that is attention-grabbing may not always be the most sound or accurate to people’s actual relationship needs,” says Aparajita Bhandari, an academic at the University of Waterloo who’s conducted research on TikTok. “The way our current online attention economy works breeds content that is outrageous or tends toward misinformation because it is what goes viral and gets views. Unhealthy ideas or advice can spread so quickly on a platform like TikTok that it can be difficult to even trace back to one specific source.”

For some dating influencers, love is not actually the endgame—status and comfort are. There is a dedicated core of influencers who can teach you how to marry rich, live comfortably, and never work again. For them, it is all about “high-value” dating. Love is simply the icing on the cake to a life of worry-free, jet-setting luxury.

Shera Seven is a household name among this contingent of dating influencers, beloved for her matter-of-fact approach to modern partnership. In her eyes, love is nothing more than a business transaction. “Make sure the second date is a money date. The faster you get him to spend money, the faster he attaches to you,” Seven recommended in a recent video. “You’re seeing him as a provider, a baller—and he might not even see himself that way—but now that you are perceiving him that way, he’s going to start acting that way. Drag him into your delusion.”

Influencers with large followings like Seven, Cam Donnez, and Niko of The Daddy Academy carry an impression of social authority, and therefore credibility, says Makana Chock, a communications professor at Syracuse University. But something else is also at work. More and more, TikTok is being used as a search engine in the same way many of us use Google.

“Relationships are areas where people often feel the greatest insecurities and need advice. We are sometimes, however, reluctant to turn to personal contacts for help,” Chock adds. “We may be reluctant to reveal weaknesses, concerned about close others’ conflicting motivations, or skeptical about their relationship skills.”

But relying too heavily on TikTok’s algorithm has repercussions, especially in matters of the heart. “The algorithm isn’t necessarily incentivized to recommend the most scientifically sound advice,” Sharabi says. “It’s going to prioritize content that leads to engagement in terms of likes, followers, and views. What makes something go viral on TikTok isn’t necessarily that it’s good advice—in some cases, it might even be the opposite.”

[iampikachuhearmeroar]

y'know I really do feel sorry for the younger 20 somethings (and anyone in general tbh) that are suffering from tiktok brain rot around "anti-aging" advice. like the other day, I had a review/reaction video from I think james walsh the beauty influencer in my fb watch feed, where he was reviewing/debunking the bs anti-aging advice that people give on tiktok.

one of the videos he reacted to was from some 21yo beauty influencer or some rando idk, I'm not on there. her piece of advice was to "always sleep on your back like a vampire to reduce fine lines, wrinkles and crows feet. that's how I stay looking so fresh... even though yes I'm 21 which contributes quite a bit but still. be disciplined about sleeping on your back ALL NIGHT, EVERY NIGHT to get the PERFECT SKIN!!!" like im sorry, what???? you're 20 fucking one (21). why the FUCK do you feel compelled to give "anti-aging" advice??? why the fuck do you even care about anti-aging stuff when you're like at least 10 YEARS away from any considerable signs of aging beginning to slowly show??? get the fuck out of the house and enjoy nature or some shit. instead of lamenting that you're "getting so old by the minute so I MUST ELIMINATE laugh lines and crows feet even though im still only 21."

"but but. it's in the name of self care." I can hear some people say. "but but. it shows that as a woman you take high self-care maintenance of yourself if you begin EARLY with seeking out remedies for and eliminating the signs of aging" other people are saying. and finally: "but but. look at zendaya (or some other young 20 something movie star or TT influencer like idek mikayla nougeira). she's promoting revlon anti-aging serums! it can't be that bad!!!"

I raise to people with the first response that: no. having some 21yo condescend to you that you MUST fight to stay younger and sleep uncomfortably on your back stiffly like a vampire is NOT self care. starting to "fight" the signs of aging is NOT being a high maintenance woman in your early 20s. it's just being fucking insanely obsessed with youth..... when like... you're still young as fuck. like yes I made jokes about feeling ancient and old and w/e when i was 21.... but that doesnt mean that i became weirdly focused on trying to eliminate any crows feet and laugh lines....... that weren't even fucking on my face yet!!!!!! or cellulite that's on my legs.

moreover, for zendaya or other beauty influencers that may promote anti-aging products. they get paid either 10s of thousands of dollars or hundreds of thousands or maybe even up to possibly millions of dollars for promoting some bs estee lauder/revlon etc etc anti-age defying gravity super plumping and hydrating hyaluronic acid and idek retonoid vitamins C and E serum fuck shit.... against you, a random 21yo from god knows where in the US (usually).... like idek calabasis or houston or whatever the fuck with fuck knows how many low count followers (im assuming but probs not idek and idc)....

the people who I'll listen to about aging are people who have actually lived a life. like jamie lee curtis. like sandra oh. like leslie jones. like viola davis. idek just people who have ACTUALLY lived a life and are happy with aging, i guess (even if yes, they're famous and kinda unrelateable anyway). not some fucking stuck up rude asf early 20 something whose watched 3 fucking antiaging brain rot videos on tiktok and NOW thinks that they're the utmost expert on anti-aging hacks. and this is coming from someone whose nearly 30. fucking embrace getting older in your 20s. cherish it and use it wisely.

I say this as someone who, in 2020 at 25, nearly fucking died twice after a massive surgery. why the fuck should I give a fuck about crows feet???? laugh lines (ie lines of fucking J O Y)???? my cellulite??? when I'm 28 this year??? (*cue these TT brain rot girlies* EEEEWWWWW OLD HAG WHO DOESNT DO GOOD HIGH MAINTENANCE SELF CARE TO FIGHT THE SIGNS OF AGING EEEEWWWW!!!!!) I'm finally healthy again.... but realisitcally, YOU ARE the one that needs to look in the mirror and realise that being young and looking young ain't that crash hot, really. wise the fuck up and delete tiktok and escape anti-aging brain rot.... when you're still a kid (in a sense) stumbling about in your early 20s... stop giving a fuck about useless shit you can't avoid.

[eowyn35-blog]

I realized one of the things that bothers me most about many user videos (TikTok in general, "hack" stuff, dollar store finds, video with a silent person pointing to text overlaid in post edits, "five-minute" DIY that usually take a couple hundred dollars in equipment & more than an hour to actually execute, to name a few) is the hands, especially female hands. There is something off-outting for me about a perfectly manicured long digit hand "gracefully" pointing and/or moving about in the image. Maybe it's a personal problem because it's a constant reminder of my own stunted growth (I'm not only short, but both my hands and feet are stubby compared to either adult male or female standards; I have to buy the $2 kids gloves in the winter). Maybe it's because many of these videos portray themselves as providing "sage advice" on how to stretch your dollars while clearly showing you that the person has no problem expending a good deal of cash on turning their hands into display pieces. I've never been one to go to a spa or beauty parlor as it always seemed to me like a frivolous expense for people who not only have way more discretionary funds than I will ever see in my life, but also for people who apparently never had to work a 40-, 50-, or 60-hour a week job just to pay the bills, fill their tank, and buy groceries.

I know the manicured hands are part of the display and are supposed to make the video more visually appealing. I do understand the marketing psychology behind it. It bothers me, though, leading me to instantly disdain many of these videos as having less real-world value because the extra level self-care manifested in the mani-pedi perfection. It feels like a Hollywood starlet trying to tell a factory worker how to live their life when they are clearly running in different social sub-classes. I don't begrudge anyone taking time for their own self-care, I really don't. Yet, seeing it, especially in advice-type videos that are supposed to appeal to people trying to stretch hard-earned dollars, makes it MUCH LESS relatable for me.

[gummurru]

Why I moved back to tumblr

So years ago, when I was a kid I used to have tumblr. But I didn't actually spend a lot of time here, I ended up using Instagram more and kind of forgot about this. In 2019 I started to use tiktok and after spending a ridiculous amount of time there I decided to delete the app almost 2 years ago. But then instagram made reels and there I was spending hours watching content I hated. When I started using social media it was fun but nowadays I feel like it's like watching a permanent ad. I like fashion and makeup so my feed started to fill up with stupid advice and trends on this new fashion microtrend and this beauty hack and do you have fox beauty or deer beauty? and even though it was sooooooooooo exhausting I kept watching. I like the internet, it gives people space to share, but I'm so sick of seeing posts that are clearly made to have interactions. I hate seeing people say the dumbest, most offensive thing in the world and put it online so people would see it and comment so they have views. It feels too dystopian for me and I can´t take it anymore. So I remembered tumblr when I was looking for the social media account of an Adventure time storyboard artist I like and I remembered that here you have your little blog, people actually have conversations and I thought I'd give it a try again. So here i am, newly discovering this kind of weird kind of actually amazing place

[glamstudiosalons]

The Impact of Beauty Influencers: Shaping Trends and Empowering Personal Beauty

In today’s digital age, beauty influencers have become central figures in the beauty industry, redefining how trends are set and how beauty products are perceived. With their extensive reach on social media platforms like Instagram, YouTube, and TikTok, these influencers play a significant role in shaping beauty standards, promoting products, and inspiring millions of followers. This blog explores the powerful impact of beauty influencers and how they are transforming the beauty landscape.

The Rise of Beauty Influencers

Beauty influencers have risen to prominence through their ability to connect with audiences in an authentic and engaging way. Their platforms offer a space where they can share their expertise, showcase new products, and provide honest reviews. Unlike traditional advertising, which often feels impersonal, beauty influencers create content that resonates on a personal level. This personal touch helps build trust and fosters a strong connection with their audience, making their recommendations highly influential.

2. Setting Trends and Driving Innovation

One of the most significant impacts of beauty influencers is their ability to set trends. Whether it's a new makeup technique, skincare routine, or product launch, beauty influencers often lead the way in defining what’s popular. Their innovative approaches and creative content can quickly turn niche products into mainstream hits. For instance, viral beauty hacks, unique makeup looks, or groundbreaking skincare products often gain traction through influencer endorsements before reaching a wider audience.

Empowering Beauty Enthusiasts

Beauty influencers empower their followers by providing them with knowledge and confidence. Through detailed tutorials, product reviews, and skincare advice, influencers educate their audience on how to achieve desired looks, care for their skin, and experiment with new beauty trends. This educational content helps demystify beauty routines and encourages individuals to embrace their unique features and personal style. Influencers also promote self-confidence by celebrating diversity and challenging traditional beauty standards, which resonates with a broad and diverse audience.

The Role of Authenticity

Authenticity is a cornerstone of a successful beauty influencer’s brand. Followers are drawn to influencers who share their genuine experiences and opinions. The ability to provide honest reviews and personal insights into products builds credibility and fosters trust. This transparency is crucial in an industry where product effectiveness can vary, and consumers are increasingly seeking reliable recommendations. Influencers who maintain authenticity in their content are more likely to build a loyal and engaged following.

Brand Collaborations and Marketing Strategies

Brands have recognized the power of beauty influencers and often collaborate with them to promote products and campaigns. These partnerships can range from sponsored posts and product placements to co-branded collections and exclusive launches. By leveraging an influencer’s reach and influence, brands can effectively target their desired audience and increase product visibility. Influencers, in turn, benefit from these collaborations through monetization opportunities and expanded professional networks.

Challenges and Criticisms

Despite their success, beauty influencers face challenges and criticisms. The pressure to constantly produce engaging content and maintain a curated online persona can be overwhelming. Additionally, there are concerns about the authenticity of sponsored content and the potential for promoting products that may not align with followers' needs or values. Influencers must navigate these challenges by maintaining transparency, adhering to ethical guidelines, and staying true to their personal brand.

The Future of Beauty Influencers

As the beauty industry continues to evolve, so too will the role of beauty influencers. With advancements in technology and shifts in consumer behavior, influencers will need to adapt to new trends and platforms. The growing focus on sustainability, inclusivity, and personalized beauty experiences will likely shape the future of influencer content and collaborations.

Conclusion

Beauty influencers have revolutionized the beauty industry by setting trends, empowering individuals, and reshaping how beauty products are marketed and perceived. Their ability to connect authentically with their audience and offer valuable insights makes them a powerful force in the industry. As beauty influencers continue to evolve and adapt to new challenges, their impact on beauty standards and consumer behavior will undoubtedly remain significant, making them integral to the future of beauty.

For more details visit our website www.glamstudiosalons.com

[suchananewsblog]

This Cute Claw-Clip Hat Hack Went Viral on TikTok, and I Totally Get Why

A hack for wearing a claw clip with a baseball cap is going viral on TikTok. To test the trick, all you need is your favorite claw clip and hat. One editor tested the hack and is sharing her results. If I had unlimited time to scroll my TikTok feed, I would. Between the breakup advice, the beauty tips, and the music, I’d be busy for days. Even the hair hacks are endless, especially when it comes…

[dailypicsfrommycameraroll]

Day 3

[bellamcl]

self discipline tips

What is up Beauties,  Bella here again. I uploaded my YouTube intro so go check that out please, subscribe to my channel. Anyways, with quarantine still going on in many countries globally, I want to send my best wishes to everyone.

- something is better than nothing - don’t think about doing it, just do it as fast as you can - don’t stop until you finish a task - understand, you can only do so much in one day but trust you can accomplish everything under a certain amount of time - think of why it’s a good thing to do - do a little but at a time - don’t let your mind wander - accept that life is tough

[atticsandwitch]

Obey Me Characters and Tiktok

I've typed Tiktok way to many times and I almost regret it.

Lucifer

Doesn't have time for Tiktok, and is kind of a boomer about it.

Will only watch Tiktoks that MC sends him, but never admits it.

Very, VERY rarely quotes Tiktoks just to fuck with his brothers, but will never do it in front of Diavolo or Barbatos.

Mammon

Mildly Tiktok famous for dances and thirst traps.

Always sending MC Tiktoks that they've probably seen before.

Accidentally sends TIktoks back to MC that they sent to him first because he watches it, thinks that it's so funny and MC will enjoy it and sends it right back before he realizes it.

Follows people on the finance side of Tiktok, but everyone he follows gives really bad advice because they're all young, white guys whose parents bought them companies and stuff because they're already rich.

Doesn't have a strong attention span for those kinds of videos anyway, but following those kinds of creators makes him feel like he's doing something.

Gets Tricktoked a lot.

Leviathan

Constantly quoting Tiktoks and old vines that nobody understands

Group chats with Levi are a constant stream of Tiktoks

Has already seen all of the videos anyone tries to send to him, but still melts when they're from MC.

Edits some of his streams for funny moments to put on Tiktok.

Loves unboxing or haul videos.

Satan

Uses Tiktok sometimes, but really only for booktok or Hank Green videos and things like that.

Probably also follows Bailey Sarian, whom Asmo recommended. He's not interested in the makeup, but he loves the true crime, and watches the full videos on youtube sometimes.

Asmodeous

Very Tiktok famous, obviously.

Beauty tutorials, dances, fashion advice, shopping hauls.

Puts every aspect of his life on Tiktok just like his other socials.

Finds a way to flirt using Tiktok.

Sends MC lots of videos of people telling the viewer that they're sexy and other flirty, more inappropriate things.

Beelzebub

The food Tiktoks and recipes make him SO hungry!

Finds lots of new restaurants for him and MC to try through Tiktok.

Made a workout account after being encouraged by Asmo, and is mildly famous, but only because his fans are thirsty. Is not sure how to feel about this, but Asmo LIVES for it.

Belphegor

Probably loves prank videos.

Probably scrolls the FYP a lot because it's entertaining and easy to do.

Is confused that several of his brothers are Tiktok famous.

Definitely trolls their accounts.

Diavolo

Has to be introduced to Tiktok, but once he is, it's a PROBLEM

Constantly scrolling the FYP, to avoid work.

Will send multiple Tiktoks at a time to MC, just anything he enjoys that he thinks they'd like too.

Barbatos

Not really interested in Tiktok, and doesn't have much time for it anyway.

Constantly scolding Diavolo for being on Tiktok too much.

Maybe follows a few creators who have good cleaning hacks.

Solomon

MC finds WitchTok, "Sol, does this work?" "Is this real?" "What are they doing?" Solomon is very confused too.

Laughs at how many people think they work with demons or who just have no idea who they're actually working with. (No hate to witchtokers, I just think in the context of this universe there would be a lot of things humans get wrong)

Follows Dimension20 and Critical Role tiktok accounts.

Does the Baron from the Baronees voice to Levi as a bit, "Hello... Riz Gukgak..."

Constantly quoting Tiktoks with Levi.

Loves Gen Z humor. Lives for the chaos.

Simeon

Doesn't understand how Tiktok works, but thinks some of the videos are fun.

Would probably try to make really positive and encouraging videos.

Sends MC lots of videos of people talking to the viewer saying kind and encouraging things, or commenting about how much they love and appreciate you.

Probably tries to rope Luke and Solomon into doing the dances with him.

Luke

Doesn't understand Gen Z humor.

Uses it as ideas for recipes

Has to teach Simeon how to use it, but doesn't really make videos of his own.

[thephysicsgraduate]

First of all I admire how far you have gotten! Congrats! Secondly, I want to ask how can I love learning physics again? I am a physics major, 3rd year, and for over the past years I have lost my passion for learning. I am still comparing myself with my classmates, and I know it is a wrong thing to do but still, it happens unconsciously. I don't know what to do, I am not motivated at all to do anything. I still have my dream of becoming an astrophysicist one day. However, it just seems impossible for me to accomplish. Subjects are starting to get complicated, and I just know that I don't know sh*t. I want to love knowledge again, any ideas, sources, tips, advice , inspiration? Sorry for my rambling. I hope you have a wonderful day!

Thank you for your kind words! Unfortunately, I don't have a magnificent answer for this, but I'm grateful that you reached out to ask because I think it's a great point to emphasize. This is something I have been struggling with immensely, especially since starting graduate school. Finishing the last year of my undergraduate degree 90-100% online was rough, and I missed out on research opportunities. The comparison thing is a nasty habit to kick, and I do my best to not think about how other students might be doing (in a comparative way). Also, keep in mind that people bullshit when discussing how "hard" an assignment or test was. Also, we all have different definitions of what "easy" means.

Like you said, though, this comparison so often happens without our own intention. Be patient and gentle with yourself. Try to think about if you were tutoring someone in a class you knew loads about. You wouldn't put them down for not knowing how to do something or struggling with a particular concept. I think trying to reorient your internal dialogue around learning Physics to be more like this can help.

Again I heavily relate to feeling like you don't know anything, and I understand how mentally exhausting assignments and tests can feel. I try to follow the wise words of my favorite author, Kurt Vonnegut, who said.

"I urge you to please notice when you are happy, and exclaim or murmur or think at some point, 'If this isn't nice, I don't know what is."

...so, whenever you find the urge to follow that wonderful sense of curiosity, do it! Notice and encourage those moments so you can look back on those moments when you have bad days.

In terms of resources, I recently stumbled upon Eleanora Svanberg's TikTok (elle.py) and Instagram (@ elle.pyc) accounts and she makes some beautiful content that I find really encouraging. She does an excellent job of being transparent about how she has not always loved studying physics/maths (and has times and classes which she currently struggles with). I really encourage you to check her content out!

Hopefully, my ramblings were a little helpful, and sorry, I don't have any profound or unconventional hacks for getting past this. Please know that you are not alone in this, and you are always welcome to reach out if you want to chat about it more.

Good luck!

[blanddcheadcanons]

Circe and Lex Luthor have a tiktok. They were secret until duets of them lip syncing songs like “how bad can I possibly be” “I can’t decide (whether you should live or die)” and “bad guy” went viral. Lex tried his best to remove any trace of his account. Circe is now a verified user and posts everything from lipsyncs, story times and advice for women/non binary people, ranging from beauty hacks to how to leave abusive relationships.

[trickstermelon]

how do you feel about the thought of one piece characters with stuff like social media and modern music?? (WHO is the Classic Rock Junkie i Need To Know)

Strawhats, Social Media:

Luffy: Has a twitter account thats mostly videos of him 1) being in places he should be 2) doing things he shouldn’t be doing and 3) having a great time doin crimes with his friends in places they shouldn’t be. He also posts whatever dumb nightblogging-esque thing pops in his head.

Nami: Has like 20 different blogs neatly organized by aesthetics, technical drafting, stealing tips, gardening…. Lots of people go to her for advice but she gives the worst answers and jokingly charges them for it. Probably has run some serious scams but no one has been able to connect it to her yet. Does a lot of Vines w Usopp and Luffy.  

THIS GOT LONG more under cut

Zoro: Mainly Workout Instagram thats just shots of his sick muscles with really bad puns as captions, plus videos of him doing tricks and training. Occasionally peppers in silly selfies with Nami and Usopp when they drag him shopping/clubbing, or taking Chopper places where a kid p shouldn’t be and getting yelled at for it by Franky and Sanji. Doesn’t use social media all that much/posts in mass quantities then goes silent for months. Has accounts only to bully Sanji n Nami (and support the rest).  

Usopp: Has and is a master of like, every platform. Particularly tumblr, youtube and tiktok/vine. His main content is art, doing gadget/crafting challenges, and sharpshooting tricks but his vines are amazing. On top of being genuine comedy genius he creates amazing practical effects that are p much magic. Has an ongoing series where he and Luffy try to break into Sanji’s house to figure out who his boyfriend is.

Sanji: Of course does a cooking youtube channel that consists of how to make the best of a low budget/little resources as well as showing off how fancy he can go (he likes to try out sculptural foods followers send him even tho its not his main focus). The cost effective videos are full of him being bluntly affirmative and reassuring about being in shitty situations on top of instructions. In the fancier/show off videos he gets way more silly and romantic- often having the others on to banter with him while he works. 

Chopper, Robin and Nami are most often on for the silly ones, taste testing and letting him show them flourishing tricks. Robin likes to find the history and cultural impact of dishes. 

Franky, Zoro and Usopp join in for the sculptural work and shit gets wild. (Luffy is only allowed to help out with taking video because he can reach some cool angles and it keeps his hands far away from the ingredients. Sanji only lets Zoro help cause he’s so good at precision cutting, Franky has to stand between them frequently. Usopp does all the actual design work and likes to explain the planning process while Sanji makes the parts) 

90% of any profits he makes goes to soup kitchens and abuse shelters

Chopper: Isn’t super big on social media outside of keeping up with friends but likes to post actually-researched mental and physical health tips as well as positivity! Has the cutest aesthetic blog, really likes Pinterest 

Robin: Similar to Chopper, but also likes to create Puzzles using multiple platforms and her appearances around her friends content a la Carmine Santiago. Does a history podcast with Franky thats very much in the vein of Sawbones where she explains some wild shit thats happened, or weird folklore and Franky pokes fun at it. 

Franky: If Mythbusters and How Its Made was combined into one very powerful very enthusiastic dad! Builds the craziest machines, has Robin Usopp and Chopper come help him with the real crazy science-y stuff. Would also have a very fun time with a Monster Factory style gaming blog, rotating out guests for who he thinks would hate it the most. 

Brook: Does not know how and never will but Robin takes some aesthetic vids of him playing violin. Has a huge following, tells Robin to tell them to drink their milk. 

Other, Music:

Ace: Classic rock junky spotted– but his main genres are old school Rockabilly and that good Folk Western. For a long time had a walkman that was only Johnny Cash albums on repeat until Sabo got tired of it. Does own a harmonica specifically for campfire tunes. Knows his aesthetic. 

Social Media: Would also be a fun outdoor survivalist in the vein of Coyote Peterson, running around with Luffy and Sabo as they do dumb shit for the sake of education. They’ll bully Marco or Law into being their on site doctors but they both often refuse to treat them until they’ve suffered appropriately. Does a lot of hiking/rock climbing and gets beautiful pics between survivalist tips 

Marco: Island time, all the time. Reggae, Jimmy Buffet, Billy Idol, and so much dad rock. It’s the only thing keeping him sane. Sea shanties are of course a must but he leans more towards war songs and battle calls. 

Social Media: Has some actually really popular platforms but never shows his face or gives out information so no one including his friends knows who it is. Does insane birds eye view photography, but would be most known for his anonymous Etiquette/Advice blog that’s incredibly helpful under five layers of dry humor. 

Thatch: SO weak for romantic pop ballads, has a playlist of all Eurovision songs that he updates every year, Marco keeps finding him the weirdest Scandinavian scream, metal and German discotheque to test his limits but Thatch Has None. 

Social Media: Does Gordon Ramsey style food reviews between pictures of cool swords and those marbled cake vids. Gets in so many arguments with Sanji and it’s hard to tell if they’re joking or being serious. Is in on Usopp and Luffys game, keeps hinting that he knows who it is but wont tell. 

Sabo: ELECTRO SWING and knows how to dance to it– has a wide variety that he just puts on shuffle but his main collection includes Musicals/Show tunes, all flavors of Punk and Metal. Likes anything with a quartet/harmonies. 

Social Media: Of course has a very effective and active activism platform focused on rooting out cover ups and back dealings, but also got roped into doing a Buzzfeed Unsolved video series with Koala and Ace whenever they have time. Every one loves watching him get Spooked while Ace n Koala are perfectly reasonable/rile him up. 

Koala: Switches rapidly between sugar pop/sunshine songs to good ol emo like IMAX, BVB and MCR. MIKA stan, as we all should be. Loves narrative lyrics and celtic hymns/highland folk ballads like Twa Corbies. 

Social Media: Journalism + Fact Checking platform that explains more effective grassroots community changes. ALSO has a rocking cosplay blog as well as special effects makeup that she does with Ivan. Hack n Robin are their frequent models. 

[health28]

Gynecologists Challenge Viral TikTok ‘Hormone Imbalance’ Claims – SheKnows

Gynecologists Challenge Viral TikTok ‘Hormone Imbalance’ Claims – SheKnows

If there’s one thing we love about TikTok, it’s the unending stream of viral lifestyle hacks. While these are often fun beauty tips, recipes or styling suggestions or even some thoughtful wellness communities, it gets dangerous when harmless hacks pivot to un-researched medical advice that so often aims to replace consulting a certified physician who knows your body and your own health…

[mariemary1]

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. But how did they manage to do so?

Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products. You'll hear directly from Tinah Ogalo, Social Media Coordinator at HIKI, and you'll learn:

Where to find inspiration for creating social media content for a Gen-Z/millennial audience

How to leverage your community to inform your marketing strategy (and to create TikTok content)

How to plan for a successful new brand or product launch on social media

How to stay up to date on social media trends and updates

This post is part of the #BufferBrandSpotlight, a Buffer Social Media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling.

This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile.

Who are you?

Hi, I'm Tina w/ an H. I’m the social media coordinator for arfa, a new consumer goods brand house specialising in personal care products. We co-create every product with real people from all over the country (we call them the arfa Collective) because we believe people should have a say in what they put on their bodies. And in return, we make them stakeholders in the business and give them 5% of profits. We currently have two brands that we launched this summer: HIKI, a genderless full body sweat line, and State Of, a skincare and beauty line for menopausal women.

Where do you find inspiration for HIKI’s social media content?

Our HIKI audience is predominantly Gen-Z / millennials, so I look to platforms and topics that those demos are currently responding to most, like pop culture, TikTok, Giphy, and my Instagram explore page. I also am so inspired by our community's posts about HIKI. They created the brand with us and they’re so invested in its success, so when they post content to their socials about our products, I am always re-posting or coming up with creative ways to showcase their content.

Our HIKI audience is predominantly Gen-Z /millennials, so I look to platforms and topics that those demos are currently responding to most.

View this post on Instagram

Two things we love: Our Anti-Chafe Stick and @theogermaine 😍

A post shared by HIKI (@hiki_foranybody) on Aug 13, 2020 at 9:05am PDT

One example was the ‘Put a Finger Down’ challenge on TikTok. We saw that this was a great way to engage with our community so we created our own version to show them and others that sweating is totally normal. We had our Collective members, Noelle and Gabe participate in the challenge. Fun Fact - that’s our UX Designer, Ian’s, voice. We thought a British accent would be a nice added touch LOL.

How does managing HIKI’s social media account and community look like on a day-to-day basis?

Every morning I check to see what posts I’ve got lined up for the day, and then I go through all of our notifications that I may have missed from the night before. For the rest of the day, I’m working on the content calendar that’s two weeks out, searching for the latest trends, leveraging audience insights, making creative briefs for assets I want to incorporate into the feed, and working closely with our designers to create custom content for each platform.

HIKI was launched in March 2020, when the COVID-19 pandemic was in full swing. How did HIKI shift its marketing launch strategy to suit the times we were living in?

I joined in June, so I wasn’t at arfa for the initial launch, but the team did an amazing job. They had all of these plans for launch, then when COVID hit, people's lives and priorities shifted of course, as a business ours did as well. It felt counter-intuitive to what we were trying to build – products and brands that put people first – to launch for-profit as though the world hadn't changed. We also realized sourcing supplies was a big problem for a lot of folks, so we decided to instead give away all of the products we had ready to sell and ship to healthcare personnel, essential workers, and first responders—we ended up giving away 20,000 products, and I am so proud of that.

It felt counter-intuitive to what we were trying to build – products and brands that put people first – to launch for-profit as though the world hadn't changed.

It also helped us a lot when we officially launched for sale in July, because we had about 300 reviews on the site and had already gotten some amazing feedback from customers that I could use on social. Beyond that, we really leaned on our Collective, the people from all over the country we built the brand with, and micro and nano influencers to get as much vibrant and fun content as possible to push on our organic and paid channels to spread awareness. And it worked! The response to our branding on social accounts has been overwhelmingly positive.

What marketing/social media advice do you have for brands that are pre-launch?

Launches are always hectic (but so fun!), so it’s important to do as much heavy lifting beforehand so you can sit back on launch day and enjoy the show. Build up your asset arsenal so you have lots of social content to choose from in the first few weeks, gift 50-100 influencers in the 20K-100K range to generate buzz, partner with like-minded brands on social giveaways to build up your email list, and do lots of research on relevant hashtags. And definitely have at least a two-week plan so then you can breathe.

Build up your asset arsenal so you have lots of social content to choose from in the first few weeks, gift 50-100 influencers in the 20K-100K range to generate buzz, partner with like-minded brands on social giveaways to build up your email list.

How do you leverage HIKI's community to inform your marketing strategy?

Our Collective wants us to succeed just as much as we do, getting feedback from them is always great because it’s so inspiring. Creating engaging stories such as polls and questions allows us to see what our community likes and doesn't like. Right now we know that they’re big fans of product shots and memes. They tell us how they incorporate HIKI into their lives and in turn, helps us share with our community different HIKI Hacks.

Creating engaging stories such as polls and questions allows us to see what our community likes and doesn't like.

HIKI's Co-ounders with The Collective members

What’s your number one tip for engaging with HIKI’s community?

Be active and listen! Check throughout the day that you’ve answered everyone, pinned tweets, liked comments. Even on the weekends, I check on our page in the morning, midday, and evening. It’s so important to us that our social account feels like a person(because it is! It’s me! :)) and we all are engaging with our feeds regularly, so the same should go for HIKI.

How do you stay up to date on social media/marketing trends?

I am always on the platforms, looking at what interesting new brands are doing and what’s trending. (Side note: I LIVE for TikTok trends). I also listen to podcasts and read social media blogs, like Homemade Social, to stay in the know.

What's your favorite HIKI product and why?

I love all of our children equally, but if I HAD to pick, I’d say the Body Powder because it smells amazing, is talc-free, and rubs into my skin seamlessly. Besides putting some on my lower back to fight my daily back sweat, I also use it as a setting powder.

View this post on Instagram

Bad news? Talcum powder is harmful and it can be found in many personal care products. Good news? We don’t use talc 😏

A post shared by HIKI (@hiki_foranybody) on Sep 21, 2020 at 8:54am PDT

We hope this interview with Tina w/ an H helps you get started with or double down on your social media efforts. You can follow her journey on Instagram here!

Have any questions for Tinah? Feel free to reply with your questions to the Twitter post below and Tinah or someone from the Buffer team will get to them as soon as possible.

Thank How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19 for first publishing this post.