#bculectures
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...when you have so so so so so so many options of logos that you have created that all have very different personalities/feels/aesthetics and NONE of them are really fitting your audience/event and really does it need a logo. Is it really necessary at this point?
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Brief for Festival (Enterprise)
THE TASK:
You will create a new, independent festival that you feel passionate about organising, promoting and would attend if it took place. It could be a festival of music, food, design, books, beer, crafts, letterpress, or anything that you want to research and design for. In Week 1, you will identify a festival theme that you feel strongly about and find other people in the group interested in the same topic to share your ideas and research each week. In the following weeks you will be shown ideas in a series of masterclasses to help you apply the many graphic design skills and principles you have learnt in previous L4 modules to your ideas and final outcomes.
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Type anatomy (full)
Experimentation with typography. It was interesting discovering how many different aspects there is to a single character. Often, letters are thought of as a single shape rather than a jigsaw of components. From this exercise, I’ve been inspired to be more creative with type, and rather than just admire other people’s art to attempt it myself.
From this, I did try to link it to my social cause of diabetes by thinking of some slogans or potential phrases.
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Visual experimentation that doesn’t work for the vibe of my festival but looks interesting enough to keep. From my perspective, it looks like it would be more interesting for more of a club/elite vibe.
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First time doing graffiti art stencils! Just using paper stencils and a knife to cut it out. In the future, I would probably use acetate but the paper (120 gsm) held up surprisingly well under black spray paint.
The reason I did this was to get around using copy-righted images for advertising and I felt it worked well with the aesthetic of my festival. I did consider using paint or ink to potentially recreate the image, but I felt it wouldn’t fit in as well as graffiti art.
I really enjoyed the process although it was slightly long winded when cutting out the stencil. It would be something I would like the revisit in the future.
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Coachella Music Festival
Poster
A traditional set-up in the poster. The background makes it seem very colourful and almost futuristic? It is quite muted in colour, with the naturalistic illustration giving a look into the scenery of the festival. It is pretty minimal, but at the same time the name is able to speak for itself due to the brand’s popularity.
What is it?
A music and arts festival that prides itself on being inclusive for everyone, regardless of sexuality, gender or race. The art installations it has are large-scale and put in place by big artists.
Example: Dedo Vabo
As a festival, actualisation would be able to set itself apart from this as Coachella is more of an installation festival - similar to Park Life - whereas my festival is more about people creating the art themselves, rather than it pre-prepared.
However, the general aesthetic of Coachella with the vibrant colours and the “expression” of people with their hair and make-up, which is a part that I have tried to incorporate into my festival.
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Tirana (a city of painted dreams)
A city in Albania (near Greece)
It used to be under communist control during the Cold War era, and as such much of the infrastructure was grey and monochromatic. They underwent a “makeover” as such, and had their buildings painted in new vibrant colours and patterns to illustrate their new direction and give more personality to the region.
It worked well to the extent that it is now a major selling point for tourism.
The rainbow building
Others
Thoughts in relation to my project
This location was suggested to me by a tutor and I really like it. I enjoy how they have retaken their environment and reinvented it to express themselves currently. A blend of history and modernity.
For my project, it would relate to my idea of decorating an abandoned building. There are quite a few parallels within my project and this - namely self expression in places.
It has been suggested that my project could inadvertently be almost a counter to gentrification. In Birmingham particularly, with new infrastructure and construction, older ones are being taken down that have been modified by others creatively - particularly in Digbeth - and in that context I do appear to be against that. However, although I find this interesting, I’m not sure how far I would go with it considering my festival is mainly about self expression through creation. Although the shoe fits, I am still undecided as to where I would take it.
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When no name works...back to the drawing board
A grand total of 65 names and counting...
Currently the favourites are:
1. Immersion
2. Diversion
3. Blank
4. Remnant
5. Overload
6. True
7. Truth
8. I
9. Channel
10. Construct
11. Catharsis
12. Visceral
13. Reflex
14. React
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A chaotic-neutral’s way of coming up with festival names.
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Voyeurism Lecture Notes
Voyeurism = sexual or seeking stimulation by visual means
Scopophilia = love of looking
Stems from the story of Lady Godiva who rode down the street naked on a horse to lower taxes. People told not to look. Peeping Tom.
2003 Law = voyeurism without consent. Curiously uses the word “he.”
Language of photography almost like theft. Load. Aim. Shoot. Taking a piece of their soul? Permission.
Masks of people are off.
Celebrities - public gaze, paparazzi, evidence, proof,
CCTV. Surveillance. China. Big Brother 1984.
Can be constructed. Stalker.
Mediated voyeurism = reality T.V. Unguarded lives. Mukbang. ASMR. Social Media “following” Social media monsters. Chasing likes. Instagram. Snapchat.
1. Social comparison.
2. Surveillance.
3. Uncertainty reduction
4. Gratification
Thoughts provoked:
How present are cameras in society and is it a good thing? At what point is it too much? Will we rebel against it?
The psychology behind cameras
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