#basically the inverse of my s/i as it is would be an ACTUAL invader

[rexscanonwife]

Ok so I like Utonium for a very similar reason I like Toshinori, which is his unwavering goodness. It's literally a central part of his character to be a good person and a WONDERFUL dad, but.........

UHM,, 😳😳😳

[gunnerpalace]

And I’m 💯 sure that you’re blocked and you can eat it.

But I would like to talk about this idea a little, actually. So, here are a couple of points:

The thing that a lot of modern-day “Bleach fans” don’t get is that as far as Japan is concerned, the only thing that really sells Bleach to the mass-market general audience is Ichigo and Rukia interacting. The hard truth those “Bleach fans” refuse to accept is that most of fights sucked, most of the mysteries sucked, and other than the two of them (and maybe Toushirou and Byakuya) most of the characters aren’t interesting to the average person. If you liked Bleach for any of those three reasons (or any other minor reasons), then you are in the absolute minority of nerds.

The cold, iron truth of economics is that you sell media properties in one of two ways: either by drilling down to a highly dedicated fanbase (e.g., moe-blob anime with extremely jacked-up Blu-ray prices) or by appealing to as wide and shallow an audience as possible (e.g., the Marvel Cinematic Universe). The interesting thing with Bleach is that those two audiences, by the numbers, are actually interested in the same thing: Ichigo and Rukia, and more particularly, IchiRuki.

Bold claim, I know. But you don’t have to look hard to see it. This is why the musicals were focused on them. This is why the LA movie was focused on them. And this is why both of those deemphasized other ancillary characters, especially Ichigo’s human friends like Chad—or Orihime: because they are essentially irrelevant to that largely singular fixture of the series and are forgettable other than to some hardcore nerd. (The only other thing that comes remotely close to being as iconic are the Soul Society fights, especially Ichigo vs. Byakuya.)

This is also why every time the property has been reinvented for a new market (again, e.g., the musical and the LA movie) the focus has always been on early Bleach: because it most showcases their interactions and establishes their foundational emotional connection. This is in large part why arcs that more and more deemphasized their interactions suffered increasingly worse sales, to the point that Bleach was consistently ranked 20th out of 20 in Weekly Shounen Jump’s ratings on a week-to-week basis. Less Ichigo and Rukia, and especially less Ichigo and Rukia together, means less sales. This is why TYBW and WDKALY sold abysmally, and I’m willing to bet that CFYOW’s numbers aren’t too great either considering it features neither of them at all.

This is furthermore why Studio Pierrot gave them so many moments, like the ice-skating and fireworks date that they used to send off the anime: because IchiRuki sells. And not much else does.

So, having established that, let’s talk about your idea.

Ichika and Kazui don’t make sense, because their existence in TYBW isn’t established. They simply appear, like the rest of the ending, with no buildup or explanation. In other words, there is no reason to invest in them as characters; they are simply designs walking and talking on a page. (And surprise, the only people who cared “about” them at all were people like you who were pleased as punch that it was evidence that Ichigo and Orihime, and Rukia and Renji, fucked. And even you lot don’t care about them, because there is nothing about them to possibly care about. You care about them as symbols and nothing more.)

However, what would make even less sense is to introduce them without having TYBW at all. For the anime to jump from Ichigo and Rukia having an ice rink not-date to having Ichika and Kazui running around in their places would be a bit like jumping from Star Wars: Episode V - The Empire Strikes Back in 1980, to Star Wars: Episode VII - The Force Awakens in 1983, instead of having Return of the Jedi. It really isn’t possible to overstate how much that big of a leap would lose an audience, whose reactions would be, “What the fuck is this? What happened?”

As I have previously calculated, animating TYBW would take about 4–5 seasons and about 3–4 years of production. So, unless you wanted to pull one of the strangest continuations ever in media history, you’d be waiting for that to wrap first, and presuming its financial success (which is dubious, for the above outlined reasons, and its relative historical print failure which got the manga cancelled).

Setting all that aside, Ichika and Kazui are not photocopies of Rukia and Ichigo; they are genderflipped photocopies of Renji and Orihime. There is a reason why, despite the best efforts of IH here on Tumblr Dot Com, the IR community has never warmed up to them: why would you take a cheap clone knockoff that can’t even trace the original properly when you could just have the original? This will likewise hold true for a general audience. If a random-ass person in Japan knows anything at all about Bleach, it’ll be Ichigo and Rukia. Going, “This isn’t them, but here’s the same great taste but less filling!” is going to get you a response of, “No thanks.”

Setting that aside, what exactly would be the premise? The Espada were retconned in from the aether and people were fine with them, since they were basically just the inverse and mirror of the Shinigami. But people didn’t much care when Xcution were retconned in from the aether. And they didn’t like it when Yhwach and the Sternritter were retconned in from the aether. And they really don’t care now that Tokinada, Hikone, and Aura were retconned in from the aether. Are you really going to have a fifth group of baddies we never even vaguely heard of before showing up? Or are you going to just recycle a set? “Oh, no, Aizen has escaped Muken and has made the Super Fullbringer Espada…” Please. The concept is tapped out: it either has to keep inventing new bullshit and pretending it was always around, or it has to recycle the same ideas but in a less exciting way. Or it has to be rebooted.

It is clear that something or other is happening with regard to Bleach for this “anniversary” event, but the evidence, in my eyes, doesn’t match what you would see for TYBW being animated, let alone for some kind of Boruto-style series.

The event has been marketed in a rather low-key fashion, which is weird considering the 2020 Olympics are a once-in-a-generation event which provide the perfect hype vehicle (and which Shueisha has been using to push other WSJ properties). If you were working on a large or risky project, you’d want a lot of hype—either to prepare the audience, or to maximize your initial buy-in and returns if it’s going to flop (e.g., Anthem). Being cautious indicates both the scale and risk are small.

The emphasis on the voice actors who are appearing at the event are all for classic and popular characters: Ichigo, Byakuya, and now Rukia. You know what fans don’t like? Having a bait-and-switch pulled on them where their classic faves are affiliated with something, only for them to be radically deemphasized in the actual final product. (Just look at the three recent Star Wars movies for some proof of that one.) It is far more likely to be something focused around them.

MegaHouse is making new Bleach figurines this year. But the designs they’ve chosen so far are… Fake Karakura battle Armored Yoruichi (who I’m excited for), and Hueco Mundo style unreleased Grimmjow. If you were going to make merchandise for TYBW or a next-generation show, it’d make a lot more sense for that merch to be… actually related to those events, rather than “classic” designs, now wouldn’t it? To go to the Star Wars well again, they weren’t trying to sell Qui-Gon Jinn or Lando Calrissian toys with The Last Jedi.

To me, all the evidence indicates that whatever it is will be some sort of “Greatest Hits” OVA or something like that, with a focus on the Aizen era of the series. Maybe a lot of the “best” battles redone in really high quality. Maybe a video game. Maybe a reboot of the series from the start. Hard to say. But it doesn’t look an awful lot like TYBW, let alone a next-generation effort.

Now, I’m not saying that either of those things are impossible. I’ve been wrong before in this life (for example, I didn’t think Putin would invade Crimea), and I will be wrong again. I could be wrong about this too. I can only speak in probabilities.

But what I will say with confidence is that committing to TYBW would be fairly dumb as a business decision given everything that is evident about what makes Bleach sell.

And committing to a next-generation series at this stage before doing TYBW would be even dumber.

And doing a next-generation series without doing TYBW would be even dumber still.

Now, stupid people are in ascendancy worldwide in all kinds of endeavors, so it’s not outside the realm of possibility that someone greenlit something so dumb. But if they did, I don’t think it’s going to do so hot.

So, good luck, I guess.