#b2c sales articles

[astabusiness]

Officially Article released for all our followers! Content is in Spanish but we will post all the material in English for you to focus on your Sales Funnel and follow through with your Marketing Plan! ASTA the experts in helping your business grow and thrive! Marketers in USA, Colombia and Europe (Germany office in the workshop 2023) If you find the InSouth magazine and take a picture with our article: page 10. We will send a gift card from Amazon ($50 value) 🇨🇴 oficialmente ponemos el articulo en nuestras redes : la segunda serie de artículos escritos para el Upstate en Carolina del Sur. La revista @insouthMagazine en la edición de Business : Julio-Agosto tendrá nuestro artículo e información. Nos encuentran online en su página web en la revista digital: página 10 O en todos los puntos donde encuentras la prestigiosa revista en Greenville, SC y la zona del Upstate. Si tienes la oportunidad de obtenerla- toma una foto y nos etiquetas: estaremos rifando una tarjeta -Gift card digital de @amazon a nuestros fieles seguidores (valor $50). #branding #articles #content #contenido #marketingdigital #business #b2b #b2c #USAbusiness #inversionistas #Sales #negocios #ventas #digitalMarketing (at Greenville, South Carolina) https://www.instagram.com/p/Cf4erSJu_uE/?igshid=NGJjMDIxMWI=

[homanardalan]

Homan Ardalan -  Generate Some Quality Leads With SEO

Search engine optimization is the most common way of altering and changing various parts of your website, so it appears in web search tools. With an appropriately enhanced website, you can appear on the top searches when somebody looks for something connected with your business.

Lead generation and SEO cooperate on the grounds the more frequently you appear on the main page of the web search, the more potential consumers can find and collaborate with your business. Search engine optimization is probably the most effective way to expand your consumer base, improve deals and income, and keep your sales developing and flourishing. At the point when you execute an SEO methodology, you're ready to create leads since you appeal to your interest group brilliantly and perfectly positioned on the web.

Homan Ardalan shares his secret tip on utilizing SEO to generate quality leads. He has 10 years of experience in lead generation. He was CEO of Stream Lined Marketing, Inc for 5 years and during his time as CEO, he was responsible for assisting many companies successfully generate leads. Also, read his article Homan Ardalan - Lead Generation Techniques For B2C Businesses.

Ways for how to transform SEO leads into deals

Leads are significant, yet what might SEO do to transform your leads into deals? Web optimization doesn't just assist you with drawing in leads, yet it can assist your business with transforming leads into deals, as well. This is the way you can involve SEO to generate leads:

1. Compose creative content that associates with likely leads

A great part of an extraordinary SEO crusade is making designated content explicitly for your most significant clients. As we referenced previously, making this content is a major piece of drawing in leads in any case, but at the same time, it is important to transform leads into purchasing consumers.

At the point when you keep on making content that illuminates consumers, you assist with persuading drives that you are a great conceivable organization out there for what they are searching for. Not just through your service, but since you educate them with the information as well. Also, check out the article Homan Ardalan – Top 3 Strategies to Lead Generation Using Social Media.

2. Deliver outcomes to construct entrust with online visitors

You ought to likewise make content around the outcomes you can deliver for your consumers, and the outcomes you have driven previously. Potential consumers are incredibly intrigued by how you as an organization can help them, so it is critical to showcase that in your online content. Target significant keywords so you appear in the web search for the outcomes that your clients are searching for.

3. Procure legitimate links for sales boost

To fabricate definitive links, you will need to turn into an expert in your industry by giving huge loads of instructive content, which you know to be significant.

At the point when other significant industry pioneers connect to your link, Google will likewise start to consider you to be a pioneer and spot you higher in a listing which is a special reward to get more leads. Concerning transforming leads into deals, potential consumers will see that significant position figures are connecting to your site, which will assist them with seeing your worth. Another reward is if notable industry people connect to your page, you will get clicks from their website as well.

[farhadibna]

E-commerce Solution

E-commerce (electronic commerce) refers to the purchasing and selling of goods and services, as well as the transmission of payments and data, over an electronic network, most commonly the internet. 

Business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer, and consumer-to-business transactions are all possible. E-commerce and e-business are concepts that are frequently used interchangeably.

In the last decade, widespread use of e-commerce platforms such as Amazon and eBay have contributed to substantial growth in online retail. In 2007, e-commerce accounted for 5.1% of total retail sales; in 2019, e-commerce made up 16.0%.

HRsoftBD is here to assist you in creating an e-commerce website that will make your online business profitable.

 Features of our E-commerce:

•                     Customer login.

•                     Shipping & returns.

•                     Returns & exchanges.

•                     Contact Information.

•                     Live Chat.

•                     Product Filtering and shorting.

•                     Consumer Review on product.

•                     Product Description.

•                     Related Product.

•                     Billing and Shipping address.

•                     Tracking product.

 Contact Us –

HRsoftBD

Article Link: www.shorturl.at/anrH9

Website: www.hrsoftbd.com

Mobile: 01722158130, 01709372481

[crazyconnoisseurlight]

What is Strategy? Definition, Components

Best gift box in UAE  company sell goods and services in competitive markets that require them to increase the value for owners and shareholders to secure their future existence. This calls for a plan that helps managers guide their decisions and use resources effectively to achieve key objectives. This plan is also known as a business strategy.

This article will cover:

What a business strategy is

The difference between strategy and tactics

Levels of business strategies

Corporate level strategies

Business level strategies

Functional level strategies

Why having a business strategy is important

How to formulate a business strategy

Step 1: Define your vision

Step 2: Set your top-level objectives

Step 3: Analyse your business and the market

Step 4: Define how to gain competitive advantage

Step 5: Build a strategy framework

What is a business strategy?

The definition is as straightforward as it can be confusing when reading it first:

A business strategy outlines the plan of action to achieve the vision and set objectives of an organization and guides the decision-making processes to improve the company’s financial stability in a competing market. In an attempt to reduce complexity, many online sources refer to a simpler definition of strategy as: A high-level plan that helps a business achieve its goals. While this is still accurate, it does not give a good understanding of how these goals are actually achieved. To allow for a better and more granular understanding, I will refer to the former definition in the following chapters.

How is strategy different from tactics?

Before we get into the details of building a strategy, it is vital to understand how a strategy differs from a tactic. While both terms are often interchangeably confused, they are two entirely different things: A strategy refers to an organization’s long-term goals and how it plans to reach them. In other words, it shows the path to achieve the defined vision. A tactic refers to the specific actions taken to reach the set goals in line with the strategy. For example, company A’s strategy might be to become the cheapest provider in the smartphone market. Their managers then need to negotiate with suppliers to reduce the costs of the electronic components used in production. This is a tactic to achieve the set strategy.

Levels of business strategies

There are three levels at which strategies are typically used: The corporate, business and functional level. All three levels form the strategic framework of an organization:

1. Corporate Level: Corporate level strategies are the strategic plans of an organisation’s top management. They form the mission and vision statement and have a fundamental impact on the firm’s long-term performance. They guide decisions around growth, acquisitions, diversification and investments.

2. Business Level: Business level strategies integrate into the corporate vision, but with a focus on a specific business. At this level, the vision and objectives are turned into concrete strategies that inform how a business is going to compete in the market.

3. Functional Level: Functional level strategies are designed to answer how functional departments like Marketing, HR or R&D can support the defined business and corporate strategies of an organization. It’s not uncommon for a firm to have multiple strategies at each level. In fact, this is essential to ensure that the different needs of each layer are accurately reflected. Although multiple strategies carry the risk of conflicting priorities and objectives, these risks can be reduced if managed correctly. We will come back to this point in a second.

Why is having a business strategy important?

The existence of a strategy is a critical success factor for any business. Essentially, it reflects the strengths and weaknesses of the company and answers how the company plans to respond to the threats and opportunities in the market in which it operates.

A strategy takes into account the resources at hand and how to best deploy them to achieve its set objectives. That’s why a strategy is often called the lighthouse for a company’s management: It aligns the efforts of all functional departments and gives its employees a Northstar that guides their daily decision making. To make this point even clearer, let’s say a business would not have a strategy on how it will compete in a market: The absence of such a blueprint would lead to disordered actions in each department, limiting the organisation’s effectiveness as a whole. This incoherence always results in a loss of competitive power that will be exploited in the market.

Define your vision

Most online sources suggest that strategy formulation should begin by defining the objectives of an organization. But this reaches too far too fast, as it presumes that the offering, the market and the target customers have already been defined. For a strategy to be successful, it must first consider the company’s core values and its desired future position in the market. This is also known as the company’s vision.

Customers

Another vital step in building an effective business strategy is to define the type of customer a company serves. Customers are either categorized as consumers (B2C) or businesses (B2B). Both groups have different criteria, reasons and motivations for purchasing goods and services. Knowing them allows a firm to accurately address their specific needs and wants in its strategy.

Target Market

Finally, strategy builders need to be clear about the market their offering and value proposition are targeting. If a firm sells to consumers (B2C), a market can be defined by demographic and socio-economic factors, such as gender, age, occupation, education, income, wealth and where someone lives.

If, however, the offering targets other businesses (B2B), markets are typically defined by using factors such as the industry, business or sales model of the targeted customer groups.

Set your top-level objectives

After defining the vision, the next step in formulating a business strategy is to set an organization’s top-level objectives. These objectives are usually focused on increasing a firm’s sales and profits, as they ensure its existence and improve the shareholder value if publicly traded. That’s why a strategy essentially aims to answer the question of how a business can compete in the market to grow its revenue, while also improving its financial position. Note that the formulation of high-level objectives does not include any goals to achieve a company’s mission or to reflect its core values. This is because the sole purpose of a generic business strategy is to increase the company’s economic value for its owners or shareholders. The core values and mission are later taken into account when designing the lower-level strategies, such as the marketing or operational strategy.

Courtesy: best gift box in UAE

[domainwheel]

E-commerce (electronic commerce) refers to the purchasing and selling of goods and services, as well as the transmission of payments and data, over an electronic network, most commonly the internet. Business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer, and consumer-to-business transactions are all possible. E-commerce and e-business are concepts that are frequently used interchangeably. In the last decade, widespread use of e-commerce platforms such as Amazon and eBay have contributed to substantial growth in online retail. In 2007, e-commerce accounted for 5.1% of total retail sales; in 2019, e-commerce made up 16.0%. HRsoftBD is here to assist you in creating an e-commerce website that will make your online business profitable. Features of our E-commerce: • Customer login. • Shipping & returns. • Returns & exchanges. • Contact Information. • Live Chat. • Product Filtering and shorting. • Consumer Review on product. • Product Description. • Related Product. • Billing and Shipping address. • Tracking product. Contact Us – HRsoftBD Article Link: www.shorturl.at/anrH9 Website: www.hrsoftbd.com Mobile: 01722158130, 01709372481

[easygst]

GST Return Filing Software for CA & Tax Consultants - Easy GST

GST Return Filing Software for CA & Tax Consultants - Easy GST

For proper transfer of goods and services, companies have to consider the associated tax rules carefully first. One of the important ones to focus on is GST (Goods and Services Tax). This is a consumption-oriented indirect tax for commodities and services, specifically in Indian states.

GST taxation centers around the overall production process and the Tax consultants and CA professionals monitor the system entirely.

Here, these professionals can profit highly from the use of the Best GST Return Filing Software available for invoicing and return filing practices.

The regulations for GST in India are complex overall. With these software tools, such tasks are easier to handle for such consulting professionals altogether.

In this article, you would learn about the multiple ways in which the CA and Tax consultants, and their clients, benefit from utilizing such software.

What is GST return filing?

Overall, a GST return is a form of documentation for the taxpayer to include the details of their expenses, purchases, sales, and income points. Later, the tax administration authorities use this data for tallying the net tax liability of the consumer.

According to the GST laws, the GST returns that a registered dealer can file must include details on:

Sales

Purchases

Input tax credit for purchases

Output GST for sales

Invoice-level details the Tax and CA consultants help with

As a CA or Tax consultant, you would have to provide support to your clients for their GST return-related assignments. With GST Return Filing Software in India, managing all the details for clients is easier for these professionals. The particular invoice-centric details these professionals typically handle are:

The Central Tax, State, Tax, and Integrated Tax details with all tax rates

The taxable values based on individual tax rates

Accurate details related to the GSTIN number, invoice number, and place of supply of the recipients like the invoice value, date, and affirmed GST format

A summary breakdown (HSN-wise and/or goods-description-wise) for return filing

Division of the invoices as per reverse charge-based taxes and e-commerce operator-related supplies

Notably, the chartered accountants and tax consultants follow particular legal rules while monitoring invoice creation for GST return filing. They keep the receipts that are over the government-specified invoice value during B2C transactions in a separate table.

Altogether, this is easier to manage via the GST accounting software. The same goes for additional tax-centric details, such as exempt supplies, debit/credit notes, advance-related tax liability, exports, and advance adjustments.

GST filing services CA and Tax Consultants focus on

The GST filing software constitutes important aspects related to the GST estimation process. Typically, the approach of GST return filing involves more than simply adding the values or filing numbers.

It focuses on multiple aspects like producing client-centric notifications/reminders, GST Reconciliation, and GST payment workings. All of these factors, and more, become simpler to deal with for the professionals with the software version.

Types of customers CA and Tax Consultants handle

As a tax consulting professional or a CA, you would deal with a multitude of customers. In the context of GST regulations, you would have to deal with mainly two types, in a more generalized sense.

Many clients maintain physical copies of their GST files. Thereafter, the professionals can use the Easy GST Return filing software to digitize these invoices.

On the other hand, some of the clients download the software for direct usage. In fact, many of the CA and Tax consultants suggest this to their clients point blank. As their CA or tax consultant, you can get their invoice details digitally and generate return filing accordingly.

Common points to consider regarding the GST invoice data for return filing

For well-organized and accurate GST return documentation, the Tax consultants and CAs should gather their clients’ GST details first.

After getting the details, one should consider points like the accuracy of the tax rate and HSN codes, filing ability, and additional details like place support and recipients’ GSTIN numbers.

Here, having a tool for stable data auditing and quick revisions is valuable. On that note, the GST-centric accounting software choice is an acceptable alternative.

These tools are easier to operate, in-built automated analysis software, GST creation, and return filing. The information adds into these files automatically and securely, and GST return generation is quicker as well.

Benefits of GST return filing software

There are multiple notable advantages to utilizing this type of software for CAs and Tax consultants. Some of the benefits of using GST Accounting Software are:

1.     GST engine-based inbuilt features

Tax consultants and CA professionals get access to built-in features for accurate data input for the GSTN. These include:

Duplication check

Validation of the invoice, CN, and DN numbers, and date

Tax amount/rates

GSTIN validation

Validation of the place of supply

Transactional/HSN validation(s)

Any unregistered and registered transactions

2.     Return filing

With the software tool, the work of the Tax and CA-centric professionals gets simpler to handle. Therefore, you can manage your purchases and complete the GSTR 9, GSTR 3B, and GSTR 1 types of filing quickly.

3.     Smooth ERP integration

The GST return filing software is simple to integrate with any existing ERP. Whether using it on their own time or helping the client understand the integration steps, the CA and Tax professionals benefit well from it.

Certainly, one can easily manage the GST information transactions between the GST and ERP software tools after using the aforementioned program.

4.     E-way billing

With the help of the software, the CA professionals can get access to the end-to-end encrypted data and create detailed bills. Moreover, users have the chance to log their E-way bill history quickly, push notifications, and complete several actions for EWB management.

5.     E-invoice generation

For accurate return filing, invoice generation is important to focus on for brands. Therefore, tax consultants and CAs consider the e-invoice generation feature of the GST software to be highly beneficial for them and their clients.

Indeed, from GST reconciliation to IRN/EWB generation privileges, the invoicing and return filing tasks complete much faster.

Why should CAs and Tax Consultants employ Easy GST accounting software?

Besides the ones mentioned in this article, the GST software options contain a range of features that simplifies the whole system for users. Indeed, this software is useful for quick invoice digitization, handling regular GST estimation checks, and audit detailing errors.

Not to mention, tax consultants and CAs can generate return filing data files more promptly for their diverse clients easily through this.

Ergo, are you looking for suitable Easy GST accounting software for your professional or personal use? Connect with Easy GST and discuss!

[sadman9092]

How to Write a Blog Post From Start

How many of you have written a blog post before? If you have ever left a comment with "yes". If you have not already done so, leave a "no" comment. Because you know what, whether you have written a blog post before or not, and I still want to know what many of you have written, I will share with you the full formula I follow on my blog. It works for B2C, B2B, personal blog or company blog, it all works. I don’t need it, it’s not the best formula out there. First tip: Start with the title. Don't just start writing blog posts, unless you have a specific topic, don't write your own blog post. Eight out of ten people will read your article, but only two out of ten will click or read your entire article. No matter how you write a blog post, if you don't write a great article, no one will read all of your posts. It all comes down to your topic or topic, whatever you want to call it. If you need some art, go to the store and check out the magazine. When you go shopping, you see all those magazines! They have amazing titles like How To, \, articles like "Lose weight in 30 days", "How to shed five pounds fast!" No matter what kind of magazine they are, whether it be a business magazine or an exercise magazine, or a gossip magazine, they all use catchy topics. And that’s what you need to do with your blog post. Also, find a magazine for inspiration. I stick to the basics. How I Use It Too Much, I use \ posts, those two things have worked wonders for me, and they have never worn out. So start with the title. And you don't have to make just one variation of it. You can create two or three variations, and that’s what I do and I ask people hey, what do you like, I’ll ask a few friends, and then choose the best one and that’s what I go with. The second step you need to follow when it comes to blogging is an introduction. In your introduction, you need to connect with people with a bold statement. For example, I know this is a video, but I linked you with "Hey you want the formulas to split how I get at least 37,000 visitors per post". By connecting people, they will learn everything else. And with your introduction, it’s not just talking, connecting people. It’s also about talking about what’s going to be included in the post. Just give them a quick look at what you are going to teach them, which is a great way to persuade them, too, to get them into your blog post, learn more, and be nice, until they leave a comment at the end of your post. Now that we've made the introduction, let's get into your body. Your body has to put in subtitles. Keep in mind, you want your content to be easy to scan. If people can't read it, you won't do it right. In your body, use subheadings, and keep your sections around five to six lines in size. In addition, when you write your content on your body, you will see that at least on neilpatel.com, I link to other people. That’s part of my formula, it’s not just about linking to your site, it’s about linking to other sites. Because what happens is when you link to other websites, open up your sources, point to them, make you more credible, make you and your business more professional, and that’s what you want to be seen for when ‘rewriting content. Lastly, you want to wrap up your post with an ending. The conclusion summarizes what your post was about, and concludes your conclusion with a question. By the end of the question, most people are more likely to leave a comment. When they leave a comment, it creates engagement. By getting involved, you are more likely to generate sales. If people read your blog but do not share with you, it is unlikely that they will become leaders, or buy your products, or your services. It is therefore important that you conclude with a question. Here is what we found in the conclusions. Brazing Crazy Egg, we use the text wrap feature, and what we have found by checking is, most people read blog posts, when they first come to them, they quickly scroll down, check the end, and then go back and read the rest, I think they like the ending. So with your conclusion, make sure you

call it the “End”. Don't like them, keep them simple. Just call it the good end of the ole. And that’s my blog post writing! It's not that hard. Now there is one thing I have said in the whole process of writing a blog post, that you need to link to other sites. Here's a bonus tip: I know this goes a little further than just writing, but very few people do. When you connect with other people, it compliments them. People like to get back-links, because when you connect with someone, it goes with a lot of traffic. Especially when you connect with them in a positive way. I hope you are not the hottest person on your blog. Stay over that. So when you put together \, shoot an email. "Hey Curtis, I have to say I'm a person who loves your work, so link to \ with my latest blog post. You can check it out here. Congratulations, Neil. PS date". That's all. Most people who connect with me, including me, do not care about sharing articles on Twitter. Drives blog blog traffic, and makes \link look great!

[farhadibna]

E-commerce Solution

E-commerce (electronic commerce) refers to the purchasing and selling of goods and services, as well as the transmission of payments and data, over an electronic network, most commonly the internet. Business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer, and consumer-to-business transactions are all possible. E-commerce and e-business are concepts that are frequently used interchangeably.

In the last decade, widespread use of e-commerce platforms such as Amazon and eBay have contributed to substantial growth in online retail. In 2007, e-commerce accounted for 5.1% of total retail sales; in 2019, e-commerce made up 16.0%.

HRsoftBD is here to assist you in creating an e-commerce website that will make your online business profitable.

 Features of our E-commerce:

•                     Customer login.

•                     Shipping & returns.

•                     Returns & exchanges.

•                     Contact Information.

•                     Live Chat.

•                     Product Filtering and shorting.

•                     Consumer Review on product.

•                     Product Description.

•                     Related Product.

•                     Billing and Shipping address.

•                     Tracking product.

 Contact Us –

HRsoftBD

Article Link: www.shorturl.at/anrH9

Website: www.hrsoftbd.com

Mobile: 01722158130, 01709372481

[digitalmarketingcompany10]

Ultimate benefits of Social Media Marketing you must know

If you don't use social media as part of your business marketing strategy, you need to be aware of the risks. There are many risks that you could face, including loss of revenue, reputation damage and the possibility of being deemed obsolete. There's a lot to worry about if you're not on social if you are not tapping the advantages of social media marketing!

This article will discuss 25 benefits that social media has for businesses. This is powerful stuff you can learn quickly and put into practice immediately. How social media benefits business has become even more exciting in the past year thanks to the global pandemic and resulting growth. This post will highlight 25 of the most compelling benefits that can be disputed.

These benefits of social networking for businesses, especially small ones, are attractive, actionable and cost-effective. You will be able to clearly see what these features and social media trends can do for you and your business.

1. Your Story. Enrich your Company Culture.

Everybody has a story. This includes every person, each group, and every company - even your own business. Emotional people are wired for emotion. We react to the stories we hear and make decisions based upon those emotions. But you don't necessarily need to make a viral story such as the one below. Your brand can still have an impact on everyday stories. Share them with your marketing campaign!

2. Find out the truth about your audience to turbocharge your marketing efforts

How much do your customers know? You probably don't know too much about your customers. It's usually costly to do customer research, but it is free on social media. Social media gives you free access to all the tools that you need to connect with your customers.

3. Industry Influencers help to increase awareness and credibility

According to Search Engine Watch, 83% consumers trust peer recommendations more than advertising. It applies to both B2B, as well as for B2C. You can find a friend in your community who is also a customer. Take a break and meet up for coffee to see if you can promote your business.

It's a chance to discover why your employees like working for your company and with your team. You might find a mutual opportunity that both of you can support. Think outside of the box and get creative. Companies that are under the influence of this influential person will likely be more willing to use your product or services if it is recommended by them.

Partnering with the right social media agency to promote your brand on social media can be a winning ticket and significantly boost your bottom line.

4. Replace old (expensive) marketing channels with new (less expensive) ones

Imagine if all of the people you see at trade shows are part of a Facebook group. Social media gives you access to every single one of them. Participate, share content, and offer products and services when you are ready.

Social media marketing can be cheaper than traditional marketing. It's hard to believe that social media marketing is less expensive than traditional marketing. Check out our comparison of digital marketing vs traditional marketing.

5. Online Testimonials Boost Trust and Drive Sales

Online testimonials that have been authenticated are real. They offer social proof, appeal to emotions and contain elements of storytelling. 84% of people trust them as much as they trust personal recommendations - which is why you need to share them with the world! Many of the benefits of social media are very easy to implement.

6. Social Media Signals will help you to be found organically

Google doesn't take tweets or likes into account when ranking a website. Google's Matt Cutts (former webspam team head) discusses how social media campaigns drive traffic, impact awareness, and click-through rates. That is something Google and other search engines definitely take into account.

Read: Five Undisputed Benefits of Social Media in Business

[pxbull]

Future of e-commerce Pakistan

Pakistan has been working for many years to transform its economy and to create a cost-effective plan to commercialize widely. The future of E-commerce in Pakistan It is so bright, To a certain extent. This mission has been supported by the growing IT sector, the population growth and the increase in internet users.

E-commerce has enabled economic growth around the world. Global e-commerce has seen a tremendous growth in the last twenty years. With sales growing at 13 percent per year, that equates to sales worth $2.9 trillion. These numbers are projected to rise to $4.5 trillion by 2021. Online shopping saw a 12 percent increase in sales, with a value of $1.3 billion. Numerous studies have shown that only 18 percent of all Pakistani online retail sales took place in 2018. According to forecasts, 95 percent of all online retail sales and purchases in Pakistan will take place by 2040.

Although e-commerce has seen a tremendous increase in popularity over the last few years, most of the sales were made by domestic buyers who purchased from sellers within their country. As foreign buyers have increased in number, the share of buyers has seen a rise from 15% to 21 percent. Globally, 25% of all shopping is done online. China has a staggering 440 million internet users.

Pakistan's E-commerce Growth

Pakistan is seeing steady growth in e-commerce. In 2018, the industry was valued at Rs99.3 Billion. This is an increase of Rs51.8 billion in 2017, which was a healthy year-on–year growth rate of 92 percent. Pakistan, with its population of 208 millions and a variety of financial inclusion solutions makes it one of the most untapped markets for e-commerce worldwide.

Mobile web stores/e-commerce platforms are a major source of sales for most retail outlets. This is a great opportunity in Pakistan, and something that can be improved and grown. However, ecommerce in Pakistan is still far from being able to use digital money or wallets as a payment method.

Many factors have prevented Pakistan from realizing its potential and creating their own ecommerce systems. Two obvious reasons are the inability to read and write to complete a transaction, as well as the lack financial inclusion. PayPal, the most popular digital payment method worldwide, isn't even available in Pakistan.

Amazon and eBay

Amazon Also, eBay and Amazon are not allowed in Pakistan. These global giants could offer so many benefits to Pakistan's economy and lifestyle. Many sectors and businesses in Pakistan would benefit from having similar websites, especially as the byproducts will have a trickle down effect.

Potential for E-commerce in Pakistan

E-Commerce in Pakistan could be a sector that helps residents to work towards a national perception and wealth. With the untapped potential, this would be a great opportunity for the country. E-Commerce can be Pakistan's best way to travel a long distance. They combine the processes of technological and social development with rapid economic growth. According to one report, Pakistan could see a 25% increase in information technology exports by 2022.

E-commerce can help improve the lives of people, as well as build competitive enterprises and increase its share in global commerce. There are important things that must be done to increase Pakistan's global trade as well as close the digital divide which currently exists between the developed and the less developed parts of the world.

Future of E-commerce Pakistan 

Pakistan is one of few countries where digital representation can quickly change the economic growth. We can see that there is great optimism about the future of ecommerce in Pakistan if we just glance at these figures. From 2017-2018, the number of local ecommerce sellers increased by 2.6% and ecommerce payments rose by 2.3 percent in 2017.

Pakistan E-commerce Sales 

SBP's Annual Report of the State of Economy 2017-18 shows the sales of local and international e-commerce sellers. This confirms that there was Rs20.7 billion in 2017, which represented a 93.7 percent increase and reached a staggering Rs40.1 billion in 2018. These figures do not include cash on delivery or postal sales, which accounted for at least 55 percent in total e-commerce transactions in Pakistan at the time.

In 2018, the e-commerce market was valued at Rs99.3 Billion. This is an enormous increase over Rs51.8 billion in 2017, and equates to a yearly growth rate of 92 percent. In 2018, payments by debit, credit and prepaid cards as well bank transfers and mobile wallets increased by 93.7 percent to reach Rs40.1 trillion. This is a huge increase from 2017's figure of Rs20.7 billion. Cash remains the most popular payment method, accounting for 60 percent of transactions.

A UNDP report from 2017 shows that Pakistan has a population of approximately 208 million people. It also reports that 64 percent of its population is under 29 years old. This means that Pakistan will remain young for at least 30 more years.

Opportunities for employment in E-commerce

Today's youth are more open to technology than the older generations. Therefore, e-commerce regulation and promotion will have a greater impact on providing employment opportunities for 130 millions people over the next 30 year.

Pakistan can boost its GDP by only increasing the use of digital financial services and create as many as four million jobs by 2025 by using them.

Pakistan has built a strong information and communication sector over the past 20 years. It has built a strong communications and information sector over the past 20 years by liberalizing the transmission sector to encourage the expansion of the IT-enabled service industry.

The UNCTAD's B2C E-commerce Index of 2018 ranked Pakistan 117/151 in terms of its e-commerce readiness valued at 32.34. Online sellers have increased in number, as well as local e-commerce platforms. Additionally, banks and larger mobile service providers are offering online payment options.

PTA Report on E-Commerce :

The number of internet subscribers and users has been growing rapidly as well. PTA data reported that in 2015 there were 32.22 millions broadband subscribers. The latest figures show that there are 78 million broadband users. The number of 3G/4G users has increased dramatically to 76 million at the end last year.

The cellular subscriptions are a sign of optimism and promise. There were 165 million subscribers and users at the end of 2015, an increase of 50 million over the figures in 2015.

Conclusion :

This article will help you to understand the importance of Ecommerce. Visit our website for e-commerce solutions Pxbull.

[domainwheel]

E-commerce (electronic commerce) refers to the purchasing and selling of goods and services, as well as the transmission of payments and data, over an electronic network, most commonly the internet. Business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer, and consumer-to-business transactions are all possible. E-commerce and e-business are concepts that are frequently used interchangeably.

In the last decade, widespread use of e-commerce platforms such as Amazon and eBay have contributed to substantial growth in online retail. In 2007, e-commerce accounted for 5.1% of total retail sales; in 2019, e-commerce made up 16.0%.

HRsoftBD is here to assist you in creating an e-commerce website that will make your online business profitable. Features of our E-commerce: • Customer login. • Shipping & returns. • Returns & exchanges. • Contact Information. • Live Chat. • Product Filtering and shorting. • Consumer Review on product. • Product Description. • Related Product. • Billing and Shipping address. • Tracking product. Contact Us – HRsoftBD Article Link: www.shorturl.at/anrH9 Website: www.hrsoftbd.com Mobile: 01722158130, 01709372481

[colinattechone]

How to choose the best digital marketing agency in Asia?

If you think that choosing a digital marketing agency in Asia is solely based on how well the business does its tasks, you are mistaken.

If your company’s and the agency’s work cultures are incompatible, that will lead to needless conflict down the road. Hiring a digital marketing agency in Asia that offers B2C Lead Generation Services that only operates during normal business hours would be a big mistake if your company does the majority of its job at night.

A lack of smooth coordination between your firm and the agency would result in a botched lead conversion, which can be detrimental to the whole business.

Digital Marketing Agency in Asia has a lot of possibilities to help you grow your industry. And finding the ideal digital marketing agency in Asia to offer these services will make a significant difference.

Begin by asking yourself, “What are your company’s marketing needs and expectations?” Determine their reliability, core strengths, and whether their work ethic and timings are compatible with yours. When you’ve decided on an organization, demand complete transparency.

We truly hope that this article aids you in your search for one.

If you are still looking for an all-in-one digital marketing agency in Asia that offers all the above-mentioned services, drop Tech-One a message. We look forward to working with you to help you find new prospects for your sales team and help you convert more leads into clients.

To learn more about us, please visit our website at www.http://tech-one.io/

[swifterm]

How to increase your Customer Lifetime Value

How to increase your Customer Lifetime Value. There are two ways to grow your business. The first is to acquire new customers, but that takes an acknowledged 6x greater expense. The second is to focus on retaining existing clients and increasing their lifetime value (CLV / CLTV).

Data shows that the second is a far more effective strategy for producing a steady, predictable increase in revenue.Despite this, sources disclose that 44% of companies spend more time and money on acquiring customers, whilst only 16% of businesses focus on reducing churn, putting up front the old wisdom that it’s cheaper to retain and delight an existing customer than to find a new one.

Don’t forget – the longer you can keep a customer, the greater is the provided value during their lifetime relationship with your brand. Here’s where the term customer lifetime value comes forward.

What Is Customer Lifetime Value?

Here’s the simplest customer lifetime value definition – it’s a metric that shows how much net profit your company can make of one customer over time.

So, a high CLV means each customer will bring in more revenue for your company. Since each client becomes more valuable, it means your company can afford to spend more to acquire new users and retain the existing ones.

Let’s say you run a classic, pure-play SaaS service with monthly billing. We’re going to be using a single customer as an example, one who stays with your business for 2 years, and who got a subscription plan priced at $100/month.

The average customer lifetime value of that client would be $2,400 ($100 times 24 – the number of months that person has been a customer). That number only gets higher as the client gets to pay more over time, the expansion revenue from existing customers exceeding the churn.

How to Increase Customer Lifetime Value?

Increasing your CLV can be as simple as switching your billing cycle from monthly to yearly, or as tough as overhauling your customer support process. Below, we’ve listed 12 proven tactics to increase your average CLV and generate more revenue from your existing customers.

Improve the Onboarding Process

When it comes to customer success, onboarding is the process you should spare no effort on in order to ensure sustainable business growth. It should be among the top priorities as poor onboarding occurs to be the leading cause of churn, 23% to be more specific.

It’s here that your customer really engages with your product and where you can make the greatest positive impact. This being said, it’s extremely important to put together a strategic onboarding process to encourage new users coming back for more, and thus increase their lifetime value to your company.

The process can be different, depending on the industry, customer needs or desired outcomes. However, there are a few key tips that most businesses use to engage their audience. First and foremost, one must make the onboarding as easy and fast as possible. This can be done by simplifying the process with walkthrough guides, interactive how-to videos, wrapped tutorials and other content that might help customers in fulfilling their goals.

Consider personalising the onboarding sequence by tailoring it to the buyer persona.

Focus on communicating the value of your offering right from the start. Test onboarding approaches and monitor the customer health score based on their behavior. Whatever option you go for, make sure it is straightforward enough to be understood and encourage engagement.

Provide Value-Packed Content That Keeps Customers Engaged

Email marketing is one of the best ways to retain customers, but many businesses go about it the wrong way. Instead of sending value-packed content, they run automated drip campaigns without offering any value.

The best type of emails to send to your customers are the ones that emphasise your product/service value:

If you provide pet food products, send a weekly or monthly email telling clients how much money you’ve helped them save that month;

If you provide fashion and apparel, send a monthly email to clients informing them the beautiful items they have bought;

If you sell cosmetics, email your customers to tell them how much less toxins they’ve produced removed from their selection.

Every product or service delivers value. The key to an effective message is to find that value and present it to your customers in a way that shows your contribution. An email that explains the benefits you bring in goes a lot further – from a CLV perspective – than another promotional email.

Another means to be taken up is educational content. This type of messages is based on the personalised sharing of knowledge. The key here is personalised. This is the moment when you need to get rid of sales pitches, look into specific customer needs, and suggest ways to solve their problems using your service/product.

Your main goal is to map the customer journey, identify the touch points, and, on this ground, send out highly targeted personalised campaigns so that to make yourself visible as a reliable source of knowledge. Be there for your customers, always ready to help, and they will reward you accordingly.

Offer High-End Customer Service

Quality customer service is a necessary investment to help your business grow and increase retention. If your service is below average, customers will defect to competitors even if your product is above average. Data reveals that one-third of consumers are likely to switch brands after a single instance of poor customer service.

As such, it’s important to get customer service right. Better customer service equals a better customer experience. In turn, that will make your existing customers more likely to become loyal long-term clients.

But how do you offer top-notch customer service that boosts customer retention and increases customer lifetime value? Well, here are a few recommendations you should consider:

Offer Omni-Channel Support

As a business, it’s important to be active on as many channels as possible. Most people own more than one device – in the US alone, 98% of people switch between devices on a regular basis. Not to mention that around 66% of customers use at least 3 different communication channels to contact support.

Ideally, you should look into which channels your clients use the most. Maybe they’re more active on Telegram and Twitter while you only offer email and phone support. Once you know, make sure your support team is properly trained in using all those channels, or – if money allows it – put together different teams responsible for each channel.

Provide 24/7 Support

It’s no secret that people (be they B2C or business buyers) expect a fast response to their questions and support requests. One of the best ways to offer that is through round-the-clock customer support. While it’s expensive, it’s also worth it. Yet, if you can’t provide 24/7 support, make sure your team can respond as fast as possible to customer requests.

And needless to say, if you are able to offer 24/7 support, you should still instruct your team to respond to customer tickets as fast as they can. Don’t forget – customers will be especially expecting that in this case.

Overall, you should make sure you have a well trained, responsive, and dedicated support team for the most traffic-heavy channels.

Monitor Social Media

When customers reach out on social media, be it to ask for support or leave a complaint, they’re doing it first and foremost because they expect a fast response.

As it stands, approximately 84% of customers expect a response within 24 hours.

if they post complaints on social media. On Twitter, things are even more tense, as 72% of people expect a response within the hour.

If they do not get a timely response, users will most likely share their dissatisfaction with your brand to friends on social media. Platforms like Facebook make it even easier for them to monitor your average response time.

Bearing in mind the risks, your team must have at least one employee focused on tracking and replying to social media comments. Prioritising those complaints would be a good start.

Offer Live Chat Support

Around 80% of business buyers want companies to respond and interact with them in real-time. The best way to offer them that is through live chat – client-company communications that take place in real time on the company’s website or app.

The statistics don’t lie – live chat is extremely useful for businesses. About 79% of customers say they prefer using live chat because it offers immediate responses. Also, website visitors who use live chat on your website are worth 4.5 times than the ones who don’t, so there’s plenty of room to increase conversions with them.

What’s more, live chat allows working remotely which makes it easier for your team to provide 24/7 support.

Maintain a Knowledge Base

A Knowledge Base is an important part of your support infrastructure where you must offer access to self-service articles, tutorials, video guides, and other supporting documentation. While putting one together will take some time, effort, and money, it will all be worth it.

According to research, around 91% of consumers would rather use a Knowledge Base if it is available, and 70% of them prefer to use a company’s website to solve their problems instead of using email or phone support. Plus there’s also a chance that by 2020, no human interactions will be involved in the client-company relationship.

Furthermore, a knowledge base will take some pressure of your support team. For instance, a customer can be automatically redirected to a relevant knowledge base article or tutorial when they submit a request (or even before they do it), using automated bots. This might keep said customer happy by offering them a quick solution or answer, while allowing your support team to work on other, potentially more urgent support tickets.

Build Relationships

Fostering good customer relationships is critical to the ongoing success of your business, weak relationships accounting for 16% of the average customer churn. Throughout the customer journey and during all your interactions with a client, it’s important to nurture a healthy bond. They key is to make them feel listened and appreciated, knowing they’re dealing with a proactive and professional team.

Get to know your audience and tap into their feelings and expectations. Surveying your customers would provide you with a handful of insights in this respect, helping you to better deliver on your promises. Be proactive and monitor customer health by connecting with your audience on a regular basis and not only when you have something to sell. Keeping a pulse on customer satisfaction will also allow you to take immediate action in case of a sudden decrease.

Pay proper attention to building relationships with the top segments of your customer base, key contacts, and executive staff. Conduct quarterly business reviews to make sure you are on the same page and ask for feedback on existing processes and on what’s coming next. Make them feel granted with the individual attention they deserve.

Offer Your Clients a Personalised Experience

Service, product, and experience personalisation are paramount nowadays if you want customers to be happy and spend more on your business in the long run. After all, 81% of consumers say they expect businesses to both understand them and know when the right time and moment to approach them is.

Also, around 77% of consumers have apparently spent more money on or recommended a brand that has offered a personalised service or experience.

B2B buyers definitely want a more personalised experience, and half of the US B2B marketers who tried website personalisation said it was effective.

Here are a couple of ways personalisation can help you enhance your customer lifetime value in the long run:

When it comes to B2B buyers, personalisation can help you deliver your messages through the right channel at the right time. Those things don’t just make or break a deal – they also determine whether or not a client becomes a repeat buyer.

By getting to know your customers better, you can significantly improve the onboarding process by making it feel much more “familiar” and welcoming to new customers.

Personalisation can help your product deliver a better customer experience with a more intuitive UI. And it’s no secret that 8 in 10 consumers are willing to pay more money for a better experience. Not to mention that an investment in UX/UI can return a decent ROI.

Personalised product selection software, using predictive analytics technologies like SwiftERM, identify consumer’s future behaviour, then rank every SKU by greatest likelihood of that individual consumer will purchase from all the SKUs you have listed, in order of greatest likely buying propensity. In other words, the ones they love best. CLV soars and RoR is all but eliminated. It out performs segmenting manyfold. But the art to it isn’t choosing one over the other, the seasoned marketer runs them both in tandem, to achieve maximum effect.

With a better understanding of what your customers want, how they feel, and who they are, it becomes easier to perform cross-selling and upselling.

Personalisation helps you deliver better and more meaningful customer support, which is vital if you want to increase customer value over time. It also makes it easier for clients to feel like they have an actual relationship with your brand, instead of just being a source of profit.

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial of our predictive personalisation software on your site, and let us know what you think.

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Other articles of interest below: (Index to all articles here)

[iamshubhamsblog]

Ecommerce Consultant

Social media marketing has turned out as a blessing for businesses. The exposure and traffic hike companies are receiving through different social media platforms are truly immense. Every second company has established an online presence these days through social media. However, just being regularly present on social media and checking up is not enough. Social media marketing is full of tricks you can use to get better recognition and increase your sales. Companies can influence users through different techniques like paid promotions, effective advertisements, proper responses to users, and so on. Amidst all this, something as small as the time of a post can change your sales and engagement statistics. All the top social media influencers are well familiar with these small marketing devices of social media. If you want to be amongst the best, you will need to pay attention to the minute aspects of  ecommerce consulting services.

Does time of posting matter in social media?

Yes, and we can’t stress this enough. Time of posting is often overlooked by inspiring social media influencers and businesses. But, it can be a significant catalyst in your social media success. The algorithms of different social platforms decide what kind of timing strategy you should adapt. The sorting order of newsfeed in these platforms is the crucial factor for the right time of posting.

One more important thing is the time of the day when your target audience is most active. Timing matters because if you post during that hour of the day, there will be a natural and organic increase in the number of views. The engagements will rise, and so will the sales.

Knowing the right time to post on social media platforms is also essential to reserve the best content for a suitable moment. Posting at any time of the day can leave your effective content secluded. No matter how good the content is, it will never reach out to the target. So, determine the time when most users are active and roll out the reserved, top quality, creamy content at that time. It is like a double hit factor which is sure to bring more traffic to your page.

Is there a typical best time for all social media platforms?

There are many social media websites in the world. But the four leading social media platforms that take up the top spots for businesses are Facebook, Instagram, Twitter and LinkedIn. YouTube is also a major contender, but it is more of a video sharing platform. So, can we get a standard posting time for the above four platforms? No, it is not possible. In fact, you can’t even get a generic posting time within a single platform. The reason is that every group of the target audience have their traits and surfing habits. Some may scroll more, so posting time does not matter much. Some target audiences constitute busy people who come online once a day and look at a few posts and leave. In this way, there is immense diversity in a single platform. So, it makes it pretty useless to search for generic time of posting for different platforms together. You need to find out the best time according to the platform you are on, the genre of your post and the active intervals of your target audiences. Let us look at some excellent posting time estimated for each platform.

Facebook

Facebook is among the largest social media platforms and an apple of the eye for social media marketers. It has recently come up as a powerful advertising platform, and social media influencers are going crazy about it for a long time. Facebook gives impressive results to marketing activities owing to over 2.38 billion users of the platform. These results can be optimised and elevated to new heights when the timing of posts is curated. Due to the giant size of Facebook, there is no accurately defined time for posting. However, some well-accepted and general statistics are:

The best days for Facebook posts are late weekdays from Wednesday to Saturday. Thursdays are considered the highest-grossing days, according to Hubspot.

For industrial and business posts, right time of the day is 9 am. It is the time when employees and managers come online for the first time of the day.

Posting before 7 am and after 5 pm is considered very inefficient as users are often busy sleeping or spend time with their families. Posting between 10 pm to 4 am is the worst time to post as your updates will primarily go unnoticed.

For news and industry pages, it is good to post at a time around lunch — the main idea being catching the users during their free time.

Sunday is the least favourable day for making facebook posts about any topic, as most people are enjoying their weekend.

Instagram

Instagram is the next favourite platform of social media influencers all around the world. The sheer creativity of the platform and the modern touch to the interface attracts millennials a lot. Among youth, Instagram has even defeated Facebook in terms of popularity. Knowing the ins and outs of Instagram marketing has become very important to thrive in the social media marketing world. Some post scheduling tips for Instagram are:

The morning hours retake the great part as posting between 10-11 am on Instagram brings a lot of engagement.

Wednesday is a safe day to launch your best updates on this platform as many people move slightly into their leisure mode waiting for the weekend.

Evening time from 4-5 pm and night time of 7 to 9 pm is also considered safe and sound for updating your Instagram profile with some creative posts.

Nighttime is again a big no-no as the posts between 11 pm to 3 am get the least engagement statistics.

While some researchers consider Thursday the best day for Instagram influencers, others show that Friday can be even better with people excited for the upcoming weekend holiday.

The genre of your post will change the ideal time to post on Instagram. For instance, the best choice for media post is late morning hours on Wednesdays, and interesting tech posts can thrive even on Saturday mornings.

Twitter

Twitter is the social media platform of intellectuals. At least that is what the notion is. However, you will find all the range and types of audiences using twitter. Twitter is gaining new users and advancing its algorithms every day. These algorithms can accurately depict the perfect timings for tweeting for promoting your business. With an average of 500 million tweets on the platform every day, you should know some periods when your tweets will gain proper attention and shine bright.

Both mornings and evenings are an excellent time to publish a fresh and exciting tweet. Save your precious witty publications for 8 to 10 am or 6 to 9 pm.

The best day for your marketing campaigns on twitter is Tuesdays and Wednesdays.

For B2C companies, weekends are great to reach out to regular customers on twitter. B2B companies do great during weekdays when other industries are looking out for business partners.

Aiming for more tweets during noon and evening will increase the retweet count. The reason relates to the psychology of people after finishing their jobs.

Avoid tweeting when your target audience is sleeping, i.e. between 11 pm to 5 am.

LinkedIn

Among the four social media platforms, LinkedIn is something most unique and different. It is a focused social media option for business leaders and corporate workers. It combines into a social website and a job-seeking platform. As a recruiter or your business promoter, you will need to stay active and energetic on LinkedIn. The non-diverse audience of LinkedIn does not reduce its marketing potential. To unleash the full capabilities of LinkedIn in your social media strategy, follow these scheduling tips:

Post on LinkedIn for maximum engagement between 10 am to 12 pm. The main aim should be to drop regular updates in the morning and show professionalism.

LinkedIn does not deliver traffic throughout the day, so posting during evenings will not bring much response. People generally check in on this social media platform for a short time during the mornings.

The best day to post on LinkedIn is Wednesday when the workload of corporate users reduces, and they wander to on this platform for career opportunities.

The night time is the least favourable hours for business posting.

Posting during weekdays will help as weekends on LinkedIn are often dry. Sundays are lowest on the engagement graphs of LinkedIn.

Conclusion

Social media platforms are such competitive places these days that every slight detail about your target audience is crucial for marketing campaigns. While the statistics depicted in this article are well researched, you should do some more analysis of your audience. It will provide you with better insight into the user patterns, and you can decide the optimum time yourself. In the end, it all comes down to understanding your audience better. It will help you to create better content and launch it at the right moment.

[varshasrinaidu]

Web Marketing Strategies: How to Develop Them in 7 Steps

 In today's business, most marketing strategies take advantage of the opportunities offered by the digital world. Consumers and businesses are often online. Therefore, it is important to reach them and observe their behaviour by understanding where they spend most of their time. The sudden changes and continuous evolution of the web can be challenging to follow and can create a feeling of instability. In a company, many other aspects require time and concentration, and there is the risk of not being able to plan an effective and lasting strategy. 

Before starting to design the strategy, it is essential to set the objectives that you intend to achieve. It sounds trivial, but often it isn't. In fact, to facilitate the definition process, it is recommended to use a specific method: the SMART method. This acronym contains five fundamental characteristics that should characterize each goal: specific, measurable, achievable, relevant and timed. The definition of web marketing strategies can be developed following seven main points which are provided by our experienced digital marketing company in Chhattisgarh. This, in turn, will be adapted and modified according to the characteristics of the individual business. First, however, it is necessary to specify two basic concepts that will be the protagonists of the paragraphs that follow: digital strategy and digital marketing campaign.

What Is The Digital Strategy? This term embodies the action plan aimed at achieving the objectives set by exploiting the tools made available by the digital world. Depending on each business's scope, web marketing strategies  can include a variety of objectives and elements.

What Is A Digital Marketing Campaign? It is easy to confuse digital strategy with digital marketing campaigns. As previously specified, the first is a plan made up of various actions that make it possible to achieve the set objectives. On the other hand, the latter are the constitutive elements of the strategy that, if used appropriately, allow you to get closer to the final goal. One is the container, the others are the content. For example, with the aim of generating more contacts, you could decide to share a link on your social media accounts that refers to a page of the site. On this page, once a registration form has been completed, the user can download an e-book. The link-sharing action is a campaign that is contained in a strategy that aims to generate new leads.

7 Steps To Build Complete Web Marketing Strategies:

1) Build Your Own Personas For every marketing strategy - online and offline - you need to know your target audience. The best methods are developed based on personas. These represent their ideal buyers. They can be created by researching, analyzing and interviewing the target audience of your business. It should be noted that the information collected should be based as much as possible on real data. Making too many assumptions about your audience could lead to the creation of an inaccurate strategy. To get a complete and defined image of your personas, it is helpful to include in your search pool a combination of customers, prospects, and other people outside your contact list who align with your target audience. At this point, a question may spontaneously arise: what information needs to be gathered to create your own personas for an accurate strategy? This depends on the business, especially if it is B2B or B2C, or on the product's cost. The creation of personas is, however, based on some fundamental points:

Quantitative (or Demographic) Information

Geographic location: Tools such as Google Analytics allow you to know from which places the traffic on your site comes from.

Age: This can be particularly relevant for some activities. It is advisable to collect information regarding your customers' age or prospects to analyze the following trends.

Income: Although it is difficult to obtain information, some customers may provide it, perhaps during an interview (they will hardly specify it in an online contact collection form).

Training and employment path: This information allows you to know the background from which the customers come and is very useful for B2B companies.

Qualitative (or Psychographic) Information:

Goals: Depending on the need a product or service must satisfy, you might have an idea of ​​what your person is looking for. In any case, you should solidify your assumptions by interacting with your customers, as well as with representatives from the sales and customer service departments.

Challenges: this point, like the previous one and those that will follow, is based on the interaction with its customers and internal departments within the company. In this case, a fruitful interview can provide a defined image that portrays the critical issues that customers face.

Hobbies and interests: It is important to know which are your target's favourite activities that align with the product offered. In this way, you can improve the communicative aspect and get in touch with them will become easier.

Priority: This information is useful for understanding what is important to customers in relation to their business. For example, for a B2B company that produces management software, knowing that the target audience prefers effective customer support rather than a service with a lower price can be very important information.

Gathering this information, creating more personas similar to each other and inserting them into the core of your strategy may be the correct choice.

2) Identify Your Goals And The Digital Marketing Tools To Use Your Digital Marketing Goals should be linked to the fundamental ones of your business. If you want to increase your sales by 10%, then your marketing goal might be to implement your contact list. Regardless of what the goal is, it is crucial to know how to measure it and to be able to do so. How to measure planned web marketing strategies' effectiveness can be different for each business and in close correlation with the set objectives. The metrics that are provided in the analysis phase may suggest some changes to be made to your strategy.

3) Carry Out An Evaluation Of Channels And Resources In The Digital Field Choosing which channels and resources to employ within the various web marketing strategies is useful: it will provide a clear overview. It will allow you to avoid unpleasant inconveniences. The structure of your own channels earned channels, and paid media can help you to categorize the most suitable tools to use.

Own channels (Owned Media) This item refers to the company's channels and of which it has full control (website, social profiles, blog contents, etc.).

Channels earned (Earned Media) In this case, we refer to the visibility obtained through the so-called word of mouth. Whether it's content that can be used on other sites, whether it's a customer review or sharing a post on social media, the money you earn is what you get as a result of your business, which makes you further value the brand.

Paid Media (Paid Media)

The name is self-explanatory. It is any medium or channel in which money is invested to attract one's personas' attention. It can include tools such as Google Adwords, social media campaigns, native advertising and other paid means that allow you to obtain greater visibility. It is advisable to list and categorize the various channels or media that you have available. Web marketing strategies can incorporate various elements belonging to the three categories. A practical example could be that of a landing page on the company website that aims to generate contacts. First of all, the original content will be created that will attract the attention of many people. In turn, they will share it via their personal social profiles. This is the contribution of the earned media category. As for the owned media, however, the same content can be posted, for example, on the company Facebook page. To further increase visibility, you can choose to sponsor the post, to allow even more users to view the post. Thanks to the increase in reach, you can get further contacts. In this example, it can be seen how the three categories of channels can be integrated. It is natural that, in the event that the two channels' performance was satisfactory, it is not mandatory to rely on a third party. It is important to first evaluate each goal's best solution and then choose which channels to incorporate.

4) Check And Plan The Use Of Owned Media Own channels are the heart of a business. Their quality is primarily determined by the content. Each advertisement, the site where the company mission is specified, product descriptions, blog articles, and social media posts are all to be considered content. The content helps to turn your website visitors into contacts and, subsequently, customers. It also helps improve online visibility and builds trust in the brand. Suppose you also carry out a content optimization activity. In that case, this can also lead to increased visits to the site from an organic search. Whatever your goal, the content will always be the protagonist and will be the main element that will make up the various web marketing strategies. Therefore, to develop an effective strategy, it will be decided in advance from which content it will be composed. Here are some points that could be effective during the strategic planning phase:

·       Analyze the content already present: it is advisable to list the content present on the owned channels and classify it in relation to the objectives and according to previous marketing strategies' performance. The aim is to understand what performs best and what does not produce the desired results.

·       Find the gaps in the content already created: if, for example, during the search, you realize that the personas of reference have interests in the functioning of a particular product and you do not have an ad hoc content already created, you can plan its creation and a possible distribution method (an e-book, a guide or an infographic).

·       Create a content creation plan: based on what has been analyzed and on the various content gaps, a creation plan can be drawn up that can help achieve the objectives.

5) Control And Plan The Use Of Earned Media Evaluating the channels, you have earned in relation to your goals can provide guidance on how to act. In this regard, you can create a media ranking by ordering them from most to least efficient. For example, you might notice that an article published on a particular site has brought qualified traffic to your site or that LinkedIn has the most interactions with published content. This shows that, based on historical data, it is possible to identify what will allow us to get closer to the set objectives. In any case, trying a new channel or a new type of content should not be excluded from the start just because it has never been tested. If done wisely, opening up to previously unused channels can produce positive results.  

6) Check And Plan The Use Of Paid Media This process is similar to the previous ones. It involves an in-depth analysis of each platform used previously (Adwords, Facebook, Twitter, etc.) to determine the one or those that will produce good results. For example, suppose a lot of budget is invested in Adwords, and there are no positive results. In that case, it is possible that you have to try a different approach or turn your attention to another platform. At the end of the analysis process, you should have a precise idea of ​​which means to use to achieve a certain purpose and which ones to discard because they are not compatible with the web marketing strategies that are being planned.

 7) Combine Every Single Aspect Research has been carried out, the planning phase has been completed, and we have a clear vision of what web marketing strategies will be. Now the next step is to integrate all the individual aspects together. As defined at the beginning of the article, the strategy includes a series of marketing actions that, based on the research results, will be undertaken to achieve a specific goal. It is therefore advisable to create a document in which the modus operandi will be indicated. Based on the type of business, a strategic guideline can also be drawn up that will cover the long term. By using this approach, a structured action plan can be created that is easy to understand and avoid unnecessary worry. The document that will contain the web marketing strategies will undoubtedly be unique. In fact, there isn't one that can fit all types of businesses. It should be remembered that the objective of the document is to list the actions that will be undertaken in a given period that will allow achieving the objectives set initially.