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bestb2bmarketplace · 2 years

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Understand more about the B2B buyers

B2B buyers are constantly bombarded with an overwhelming amount of information, and modern B2B buyers are more informed than ever before. As a B2B marketer, it's important to know how buyers make buying decisions. A buyer's journey starts with the buyer being aware that there is a problem that needs to be solved, then learning about the problem, and finally making a purchase of a solution. By understanding how buyers make decisions, you can greatly improve your chances of winning their business.

Why it is important to understand the B2B buyers?

Most companies know that their buyer’s journey is unique and has its measures. However, the best companies benchmark their buyer’s journey. By doing this they can track improvements and, where they are struggling and work on it. It will look at what elements you need to track, and how you can measure them.

Buyer's journey benchmarks are one of the most important metrics in the digital marketing world. They tell you a lot about how well you are doing with your marketing campaigns, what you should be focusing on, and how to improve your results. But how useful are these benchmarks? Are they a good indicator of how well you are doing?

Let’s understand what are these important benchmarks to understand the buyer’s journey:

1.Organic Search traffic: Organic search traffic is the traffic on your websites that comes without paid ads. When a user search on the Google search engine and the results show about your page according to the ranking that pushes the traffic to your website. You can check the analytics and see the visitors and what they are looking for on your website.

2.Page views: Page views means the number of times people visit your different pages on your website. They try to look for specific features, services, and details or learn about payment options. Pageviews allow you to see which pages are the most visited and how much people relate to them. This data can guide content marketing strategy and other marketing initiatives.

3.Visit duration: Visit duration allows you to check for how long the visitor stays on your website. If teh visitor stays on your B2B trading website that means he or she is looking for information, payment options, and necessary details to find out about the company.

4.Direct traffic: There are many B2B business portals in India that users can find through the google search engine. If he types on a search engine for the B2B marketplace for buyers and sellers then he will come across many top B2B business portals in India. But when the person types the direct URL to look for your website that means he knows about you and now considering making a choice.

5.Paid Ad traffic: When you run the paid ad for your website and reach out to the people by making them aware of you, you can check the reach and engagement. For example, if you are running an ad for the largest B2B portal in India, viewers will watch an ad and you can check the insights into how many people are interacting with your product or company.

6.Conversion form: There are many B2B portal for import and export that allows free sign-up an opportunity that user can use to register on the B2B trading platform in India or you fill up the demo/trial/ conversion form that shows that buyer is interested in your platform and looking forward to it,

#b2b #b2bmarketplace #b2bportals #b2bindia

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exporttalks · 3 years

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Date: 20th and 21st December Time: 9.30 pm to 11:30 pm Fees: Rs. 1000 per participant Contact, Mrs. Rekha Yogesh - 8489078889 for more details and registration. #b2b #bestb2b #b2bmarketing #b2bsales #b2bevents #b2bmarketplace #b2becommerce #b2bleadgeneration #b2bbusiness #b2bleads #b2bplatform #b2btips #b2bgrowth #b2bwholesaler #b2bmarketers #b2bbranding #b2bindia #b2bmarketingstrategy #b2bmarketingagency #b2bmarketingtips #b2bmeetings #b2bsale #indiamart #alibaba #tradeindia #exportersindia #go4worldbusiness (at Export Help Center) https://www.instagram.com/p/CXoFhU0F63e/?utm_medium=tumblr

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davidtho0129 · 22 days

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Top B2B Marketplace in India | Best Platform for Indian Business Connections

Explore the leading B2B marketplace in India, designed to connect businesses across the country with reliable suppliers and buyers. Perfect for companies looking to expand their reach and grow their network in India's diverse market.

For More information, Contact him or visit this website.

www.globaltradeplaza.com

#B2BIndia #IndiaMarketplace #IndianBusiness #TradeInIndia #B2BConnections #BusinessGrowth #IndiaTrade

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bestb2bmarketplace · 3 years

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RISE OF B2B MARKETPLACES

Why are B2B marketplaces getting popular? To answer this, we must first know how traditional supply chains operate. Manufacturers produce items, huge distributors buy them and sell some quantities to smaller distributors or end customers in a traditional supply chain (SMEs). The distributor, in most cases, gathers the supply and ensures safe and timely delivery while also providing short-term loans and taking its share. Small businesses do not have access to the best product value or the assurance of timely delivery. During the COVID period, a portion of this conventional production process suffered a setback. B2B marketplaces were well prepared to maximize their profit. They provided high-quality products at reasonable prices with reliable delivery times.

What is a B2B marketplace on the internet?

It's an online marketplace where buyers and sellers can meet and exchange information. Both the buyer and the seller are business owners in this case.

Why choose a B2B marketplace?

Many businesses noticed this moment of opportunity and seized it, expecting to be among the "first movers" in their fields. This window is still open, particularly in industries like wholesale distribution and manufacturing, where companies have been hesitant to adopt new digital methods in the past. Another significant motivation for firms to build their B2B marketplaces is to keep and attract existing consumers by providing them with what they want. And, increasingly, they want to be able to buy many things on well-designed, highly secure, and simple-to-use marketplaces. Price transparency is another reason why B2B buyers favour marketplaces. B2B buyers have traditionally worked closely with sales representatives to obtain custom bids from different vendors for identical products. Comparing costs was frequently a time-consuming task. In marketplaces, comparing prices is as simple as pointing and clicking. You may more easily convert interested website visitors into actual purchasers when you set up a B2B marketplace and hire your channel partners to operate as vendors. Instead of contacting a channel partner on their own, visitors can go to your marketplace and evaluate the offerings of different partners. As a result, your channel partners can sell more products. It also means that your products will be in higher demand. Your B2B marketplace can also help you earn more money without having to add new products to your portfolio. Global Trade Plaza is well-known for evaluating market trends with its market data. It seeks out opportunities to establish its brands. You can do the same if you create your B2B marketplace. Continue to track sales trends as your marketplace expands. Later you can keep an eye out for products and product categories that perform well in the future. When B2B customers visit your marketplace, they stay for a while to look at a range of products from various categories. It has the potential to become their "go-to" location for a wide range of products and services over time. There are many reasons to launch your B2B marketplace. In addition, there are also some well-defined hazards. Most significantly, you'll have to deal with seller risk. Incomplete product information might cast a negative light on your marketplace and business. Orders that aren't accurate or delivered on time are the same way. You must set clear expectations and minimum requirements for all vendors to control seller risk. Customers must also have the facility to contact you if they have problems with one of your sellers. You'll need a trustworthy tax and accounting expert as well as the correct software to reduce your compliance risk.

Factors while developing a b2b marketplace:

Market size

Because B2B markets typically have numerous participants, assume a 5 per cent to 20% market share potential for yourself.

Moat

When it comes to b2b, these SMEs have been able to procure through existing channels. Offer something unique to your consumers, such as a vast catalogue, to set yourself apart from an offline distributor.

Gross Margins

Gross margins are the difference between the selling price and the cost price. Ideally, it should be between 20% and 30%.

Collections

B2B marketplaces are doomed to collapse if they don't generate high-quality revenue. You must decide which buyers you wish to work with the same way you select your suppliers for product quality. Reduce your risk by performing KYC, credit checks, physical verifications, and regulatory filings, among other things. Customers who pay on time are your best customers.

#b2b #b2b marketplace #b2b portal #b2bindia

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