#b2b marketing dabhorse international

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Content marketing

Real content marketing involves a lot of analytical work at the stage of developing a plan, in-depth research, the stage of adaptation to a specific site and proper distribution. Content on the same topic for LinkedIn and Facebook should be different and take into account the user scenario of the sites. The creation of each content block should solve a specific problem. This is helped by the constant question to yourself: why is this content created?

In 2020, the trend for UX-content is clearer. It involves posting content based on the history of user behavior on the site.

This type of content should give the user the maximum experience of the product. Users are waiting for capacious and useful materials that will help solve a problem or answer questions.

The priority areas of content marketing have changed. Market researchers are now giving priority to interactive and video content, which will account for 82% of all Internet traffic by 2021. Trends in video content

   Increased interest in short video broadcasts.    Event streams as an alternative to recorded webinars.    Interactive infographics.    Videos showing the anatomy of complex processes.    Quizzes and online voting.