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techjeim · 3 years ago

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19 Facebook Hacks to Instantly Improve Small Business Reach

19 Facebook Hacks to Instantly Improve Your Small Business Reach 1. Get Your Correct NAP on the Page NAP stands for Name, Address, and Phone number. If you’ve ever gotten your business listed online (and I sure hope you have) you probably had to submit your NAP to the director's You have to do the same thing for your Facebook page, and it has to be consistent with all your other listings or your overall search ranking will suffer.

Make sure all numbers, spelling, and abbreviations match.

2. Use Long Tail Keywords In Your Description and Posts For those not familiar with SEO speak, long-tail keywords simply refer to longer, more specific terms people use to find information. Though it’s usually not something you expect to be mentioned in a post about social media, it does mutter See what happens when I search for the broad term “nutrition” versus the longer search term “vegetarian nutrition” and even longer “vegetarian nutrition for athletes. "With each variation, I’m presented with different results. Notice how for each search the keywords are highlighted.

To get found by the customers you want, you’ll have to make your page appear as relevant as possible to what they’re looking for.

Get focused on what your customers search for, and the words they use when searching, and then model your page and content after that.

Going after specific longer search terms not only helps you rank but also ensures that your audience is extremely focused and is a perfect match for your business, this will boost conversion rates and engagement, which will, in turn, boost your Facebook page.

3. Put Keywords In Strategic Places Just like in SEO, where you place your keywords on your Facebook page matters. The areas that hold the most relevance for search are:

Page name: Don’t let this put you off branding though (stay true to your brand) About Section: This shows as your page description on Google Your posts: Pretty clear, but again - your posts matter 4. Link To Your Facebook Page from your Other Channels Again we see similarities between your Facebook page and your website. The more links pointing back to your Facebook page the higher it will rank for search terms.

The easiest way to get backlinks for your page is to link to your Facebook page from your other channels, like your website, Twitter account, Youtube channel, and even in your bio

Important note: Starbucks backlinks to all of its accounts from YouTube.

5. Add Reviews You already know reviews boost credibility, trust, and sales. In fact, according to Bright Local, 85% of consumers trust online reviews as much as personal recommendations, and consumers read an average of 7 reviews before trusting a business.

The importance of reviews doesn’t stop there. They also increase your page’s chances of appearing in search results on Google and Facebook.

So start prioritizing reviews, because believe it or not, they’re not hard to get.

The same study by Bright Local revealed that 68% of consumers will give a local business review when asked.

Add More Visual Content We learn better from visual content and it sticks in our memory.

But the real kicker is that visual content is 40X more likely to get shared on social media than other types of content.

That’s mind-blowing.

6. Use Original Images In your Cover Photo

Your cover photo is the first thing your page visitors will see. Remember, first impressions are everything.

Try to not use stock images. Select images that are in line with your company and its values. Let the visitor know what you’re about right from the start.

#digitalmarketing #facebook marketing #google antitrust case #affiliate marketing #seo #kyeword

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blxbudsreviews · 3 years ago

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Get The Best Music Buds With BXLBuds!

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BLXBuds Review

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REFERENCES:

https://sites.google.com/view/blxbuds/home

https://ear-budsreview.blogspot.com/2021/09/get-best-music-buds-with-bxlbuds.html

https://groups.google.com/g/ear-buds/c/RWbI3eqCu8M

https://docs.google.com/presentation/d/e/2PACX-1vSvnWLcVfo-niGl9kfz-DquSuCiHe4xhBNUgg4olZMMt1W1vuORFE0WW6YV3Ynk8IHIm0XentMFMYHh/pub?start=false&loop=false&delayms=3000

https://blxbudsreviews.mystrikingly.com/

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aggressivelearningai · 4 years ago

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Data Management and Visualization Submission - 1

STEP 1: Choose a data set that you would like to work with. ==> I am going ahead with the gap-minder dataset.

STEP 2. Identify a specific topic of interest

==> I want to understand few correlation between different aspects like 'Alcoholism'<=>'Mortality Rate', 'High GDP'<=>'Mortality rate' and other such relations and see that the dataset provides enough information for me to answer this question.

Additionally, I am interested in understanding what factors are required to be considered such that the interpretation holds any real value. Moreover, I would like to understand few other questions like:

1) How to go upon looking for the factors that actually matter in real life.

2) When to know that we have found enough number of factors for our analysis.

3) What type of pre-analysis is needed in order for us to make sure that now one can proceed with the data collection part.

4) How to perform the feasibility analysis of our question of interest or research? By feasibility, I meant how much time and other resources that we should invest in finding some fruitful results. Does this even a thing in real life?

STEP 3. Prepare a codebook of your own (i.e., print individual pages or copy screen and paste into a new document) from the larger codebook that includes the questions/items/variables that measure your selected topics.)

==> The gap miner dataset is not very big. Because of this reason I do not have to create the separate codebook as I am will consider all the variables mentioned for analyzing different relationship and see if there is multiple stage connection

The dataset has in total of 16 variables of which one is non-numerical or categorical. And all together there are 213 records.

STEP 4. Identify a second topic that you would like to explore in terms of its association with your original topic.

==> As I mentioned before that I will be doing multiple analysis due tot he size of the dataset being small and will try to find the bigger picture of what is happening behind the curtains.

STEP 5. Add questions/items/variables documenting this second topic to your personal codebook.

==> The questions that I would like to get the answers from the analysis are:

1) How is the country mortality rate correlated with the alcohol consumption?

2) How is the income correlated with the alcohol consumption rate. Does this consumption have any connection with stress (suicide rate) whatsoever?

3) What strongly moves the Breast Cancer in female rate?

4) Does suicide rate has any correlation with the employment rate?

5) Is there any relation with the internet use with the co2 emissions?

6) I believe that oil user rate will have the strong +ve correlation with the CO2 emissions, but I will want to find that out too.

STEP 6. Perform a literature review to see what research has been previously done on this topic. Use sites such as Google Scholar (http://scholar.google.com) to search for published academic work in the area(s) of interest. Try to find multiple sources, and take note of basic bibliographic information.

==> Literature Review for above mentioned questions:

1) How is the country mortality rate correlated with the alcohol consumption?

High (but not low or moderate) alcohol intake was associated with increased mortality (HR, 1.31; 95% CI, 1.04–1.66). Heavy episodic drinking was also associated with increased mortality (HR, 1.54; 95% CI, 1.27–1.87)

In conclusion, this meta-analysis confirms the hazards of excess drinking but also indicates the existence of potential windows of alcohol intake that may confer a net beneficial effect of drinking, at least in terms of survival, both in men and in women. Heavy drinkers should be urged to cut their consumption, but people who already regularly consume low to moderate amounts of alcohol should be encouraged to continue.

2) How is the income correlated with the alcohol consumption rate. Does this consumption have any connection with stress (suicide rate) whatsoever?

Research on the long-term associations between SES and alcohol outcomes has shown inconsistent correlations between snapshots of childhood SES and later alcohol outcomes. In contrast, a relatively consistent, inverse association seems to exist between long-term trajectories of SES and alcohol outcomes, with downward SES trajectories predicting heavier subsequent drinking and greater negative alcohol-related consequences. Further studies involving more sophisticated longitudinal analytic methods (e.g., cross-lagged panel modeling) are needed to more explicitly test and establish the nature of the complex transactional dependencies between the trajectories of SES and alcohol outcomes over time.

3) What strongly moves the Breast Cancer in female rate?

The incidence of breast cancer in developed countries and its death in less developed countries is high. Increasing the HDI, along with the increased screening program in these countries, can help to identify and reduce the mortality of this disease. Increasing the level of education and awareness of women is also one of the health priorities in this area that can be effective in reducing mortality in patient.

The prevalence of obesity and physical inactivity was high within the GCCCs, but the majority of the included studies found no positive correlation between obesity or physical inactivity and BC. A high proportion of women in this study were pre-menopausal which could contribute to the negative findings.

4) Does suicide rate has any correlation with the employment rate?

Being unemployed was associated with a twofold to threefold increased relative risk of death by suicide, compared with being employed. About half of this association might be attributable to confounding by mental illness.

The link between unemployment rates and suicide is a very important measure of the impact of the economic crisis. However, behind these statistics lie personal and family tragedies, the long-term impact of which is difficult to measure.

The global suicide rate is steadily falling, from a high of 38 percent in 1994 to just 11 percent in 2018. However, the opposite is true for Mexico as suicide rates have been rising over the past 40 years, but little literature discusses the reason. From an empirical study, the paper's primary contribution is finding that the economic growth directly negatively affects the unemployment rate, at the same time, the unemployment rate and suicide rate are positive bidirectional causality in Mexico. Moreover, we find that adding the variable of economic growth rate as a control variable, unemployment rate, suicide rate, and the economic growth rate exists long relationship under non-linear conditions.

5) Is there any relation with the internet use with the co2 emissions?

Even before the Covid-19 epidemic, the electricity consumption of the internet represented as much as that of Great Britain! Information and Communication Technologies (ICT) accounted for 6 to 10% of global electricity consumption, or 4% of our greenhouse gas emissions. And this figure increases by 5 to 7% each year!

In terms of greenhouse gas emissions, internet use accounts for 3.7% of global emissions, i.e. the equivalent of all air traffic in the world. And this figure is expected to double by 2025 (excluding the Covid-19 effect). In concrete terms, this represents, for the internet alone, an average of 400 g of CO2 emitted per inhabitant each year.

But this is only an average: access to ICT varies greatly from one region of the world to another. Emissions per person are therefore much higher in an industrialized and highly 'connected' country. And they are only increasing.

STEP 7. Based on your literature review, develop a hypothesis about what you believe the association might be between these topics. Be sure to integrate the specific variables you selected into the hypothesis.

==> The Hypothesis that I have developed from the literature review that I have done are as follows:

1) How is the country mortality rate correlated with the alcohol consumption?

With the increase in consumption of alcohol rate the mortality rate will increase.

2) How is the income correlated with the alcohol consumption rate. Does this consumption have any connection with stress (suicide rate) whatsoever?

Lower the income of a person more are the chances that the person will resort to alcohol for getting the stress relieved

3) What strongly moves the Breast Cancer in female rate?

The income of a person and the literacy rate of the country should lower the mortality rate of breast cancer in a women.

4) Does suicide rate has any correlation with the employment rate?

based on what I read, I believe that unemployment has the positive correlation with the suicide rate in a country

5) Is there any relation with the internet use with the co2 emissions?

Yes, there is and should be positive correlation between the usage of internet and the carbon emissions.

6) I believe that oil user rate will have the strong +ve correlation with the CO2 emissions, but I will want to find that out too.

I think this is too obvious to be true, now is the time to find out

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mukeshsharmaofficial · 4 years ago

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12 Minute Affiliate System Review: This Is What I Got!

by shivansh bhanwariya

You just heard about the ‘12 Minute Affiliate System‘ through a YouTube video, blog, or a social media advertisement or post.

Looks both interesting but a bit risky. I know that feeling. I had the same feeling when I got the chance to look at it back in the day.

But, then I also realized that it is run by Devon Brown. If you’re a ClickFunnels user, you might know that this guy has showed up at FHL (Funnel Hacking Live) a couple times.

Still not sure, this is that guy…

When I got to know that he runs the 12 Minute Affiliate System, I finally decided to try this out. I’ll be sharing everything I liked and didn’t like about the program/system after spending some time figuring stuff out.

I’ll share what it looks like inside to be a member, what is this all about, how user friendly is the training, the set-up, and who is this program for.

Let’s kick things right away and start this ONLY in-depth 12 Minute Affiliate System review without wasting any time.

What is 12 Minute Affiliate System?

So what this actually is?

Is it a training program?

Or a kind of machine that’ll generate you thousands of dollars in minutes?

The truth is, it’s an affiliate marketing training program with actionable and easy steps that beginners can leverage to make money online without having to start a website, YouTube channel or something else.

They provide you everything you need. From training to funnels, from products (that you choose) to traffic, and nifty support.

Since you just have to copy and paste the steps provided (I’ll talk about them in a while), you can probably call it a system.

I’m a member of the program and this is an inside view of the program.

You get a whole bunch of stuff when you enter this program. But before we talk about that, let me answer some of the big questions.

Does it Really take 12 Minutes to Get Started?

The answer is yes and no. Sure, you can have the funnels, autoresponder, and tracking set up, but that doesn’t mean you’ll starting making money within 12 minutes. It’s going to take a while before you start earning commissions because all you’ll do is affiliate marketing.

Affiliate marketing takes a bit of time, a little work, and some investment to get going in the right direction.

It’s not a ‘get rich quick scheme’ for sure. Also, if you’re looking for something like that, no training or even system will work for you because it simply doesn’t exist.

There’s no shortcuts to success. I would not even recommend you reading this review if you want to make $100,000 within this week.

That’s not how it works.

Can you Earn Four to Five Figures each Month?

Hell yeah! But……

Okay, so what’s the catch?

Well, it’s investment and work. You’ll want to invest a bit into your skills and advertisements to get some quality traffic and coming in and once you have that up and running, you can get a chance to lay in the bed and generate passive cash flow.

Is 12 Minute Affiliate Legit?

I have a simple answer for this question: Yes, It’s Legit for sure!

How Does the System Work?

So, when you’re in the system, there are total 6 steps you need to take to start making the profit or in other words, start your online business model. Let’s go over them one after the other.

Step #1: Create your Affiliate Account in 2 Minutes

This is the first step that you get to meet when you initially login to the system. You want to create/setup an affiliate account first.

It’s a very easy step to be taken. You create a ClickBank affiliate account so that you can be an affiliate of a product to be able to promote it, make sales, and earn commission off of that.

It’s nothing complicated. You might already have a ClickBank account if you’ve tried selling somebody else’s products as an affiliate.

There are plenty of resources taking you from baby steps to be able to create an affiliate account.

It’s pretty easy and basic.

Step #2: Get an Autoresponder

If you don’t know what an autoresponder is, it’s a tool that allows you to send automated emails to your subscribers without you having to worrying about sitting like a crazy person and sending tons of emails to tons of people.

The software recommended by the 12 Minute Affiliate System is AWeber. Just be aware that you’ll need to buy the tool yourself. For the first 30 days, it’s going to be free and then it’ll cost $19 per month (for 500 subscribers).

But it will outsource a whole lot of your work. It’s worth paying. Also, according to industry average, you’ll be earning close to $500 per month when you reach that 500 subscriber mark.

Majority of the people earn $1 for an email subscriber per month. You could be earning more as well – depending on the quality of the list and the strategies you use.

We’ve been using AWeber lately and really love the way it works. Nice deliverability, user experience, and overall tracking. It’s not the only best tool but we just live the company so much.

If you don’t want to use AWeber, you’ll be free to integrate an autoresponder of your own. No worries with that.

Step #3: Setup your Autoresponder

In this step, you’ll be loading email swipes to your AWeber or any other email marketing platform. In 12 Minute Affiliate, you’ll be getting 80 email swipes that you can simply upload to your account easily and then you’re up and running.

That’s why they recommend AWeber because it’s going to be easy for you to get this task done in minutes. It’ll be convenient to send emails series.

You will be able to auto generate emails with your own affiliate links and then have them sent to the subscribers on a daily basis.

Just like – Email #1 – On day 1, Email #2 – On day 2, Email #3 – ON day 3, and so on.

I personally think that sending 80 emails is a bit aggressive.

Step #4: Active your 12 Minute Affiliate Funnels

As shown below, in this step, you’ll be placing your affiliate ID (depending on the niches you choose). These funnels are included within your account and you won’t need a website or a sales funnel software like ClickFunnels.

You can pick up any (done for you) template shown in the library to promote various products in different niches you chose.

It’s just a matter of clicks, and I mean it.

If you don’t want to do it by yourself, you can pay to play. They have a Done For You setup that can be helpful if you don’t have much time.

Step #5: Get Traffic

Here, you have two ways to go. One, get traffic by the traditional ways like web forums, SEO, YouTube, and other stuff which takes some time. You’ll get this e-book + training for the traffic.

Or in the second option, there Done For You Traffic.

Really?

Well, here, you’ll be buying clicks and they’ll setup everything for you. Depending on your industry, it can cost anywhere from $1 per click to $3 per click or more.

Hence, if you pay $100, there’ll be about 100 people coming to your landing page. It’s just an example.

But let me be clear, if 100 people hop on to your page, you won’t be seeing 100 signups to your mailing list.

The average conversion rate will about 25 to 30% (sometimes more or less). That said, if you get 100 people coming in, and you get 30 signups, you can expect one or two sales of the product.

So, if it’s a high ticket product, you can spend $100 and make $500, $600, or even $1,000 back. But if it’s a low ticket product, you’ll barely breaking even.

Affiliate marketing is not magic. It requires work, patience, and investment – just like other business models out there.

So, there are the simple steps the 12 Minute Affiliate System offers. It really doesn’t take much of your time to get started if you’re willing to.

Is there Anything else you Get?

Yes, they also have a section for personal development, which I think is really important for a person to stay positive unless he starts getting/seeing some good results. Business is all about patience regardless it’s an online or an offline business.

The way you think about your life is super important. Mindset is everything.

If you change the way you look at things, the things around you will change.

Cool, are there Any Upsells?

Yes, there are upsells. But those upsells don’t have to do anything to you when you’re just beginning the journey. You can upgrade your account and get high level coaching once you start generating some decent revene.

That’s why, I don’t talk about upsells in this review.

What About the Money Back Guarantee?

The 12 Minute Affiliate System offers a 60-day money back guarantee so you won’t need to worry about that as well. It’s risk free to join.

My Final Verdict on 12 Minute Affiliate

Overall, the product is super amazing and provides a whole lot of value that it promises. However, I’m not a big fan of a product that does everything for you. Like you don’t earn any skills when you buy these kind of systems.

Sure, it can generate you money. And that’s cool. But I personally think that high income is not that important to lead…rather, a high income skill is something that you should choose.

But hey, everybody’s got different perspective about life. Some want more time. Some want freedom. Some want houses. Some need fame. And the list goes on and on and on.

Finally, I can say that this system is not a cringe or a scam. It’s legit and fits best for beginners trying to make money online.

This was my personal experience after purchasing the system myself to help you out with a better context.

Give it a try and let me know how it goes.

Click Here To Join The 12 Minute Affiliate System Now!

So, this was my honest 12 Minute Affiliate Review that I wanted to share with you all. If have any questions, let me know in the comments section right below and I’ll make sure to clear your doubts.

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streiffmarketing · 5 years ago

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The Secrets of Amazon A+ Content

Create Amazon Content That Drives Sales and Conversions

You’ve got a great product. It’s got a great Amazon detail page with descriptive bullet points and a detailed product description that are chock full of SEO-optimized keywords. Your images are excellent and manage to tell the product’s story better than the actual description. Your PPC ad strategy is dialed in and focused. You’ve got all this going for you, yet your sales and conversion have plateaued and need an extra boost. Cue Amazon A+ content .

One of the quickest and most effective ways to increase customer trust, boost conversion rates, and build your search ranking is with Amazon A+ content. Amazon claims that on average, A+ content helps increase the overall sales of a product by 3-10 percent .

Seems too good to be true? It’s not. As an Amazon Marketing Agency overseeing tens of thousands of Amazon products spanning multiple Amazon categories, we’ve found Amazon’s claim to be true time and time again.

But A+ content doesn’t just happen on its own. You can’t just throw something together and expect it to give you an extra 5% boost in conversion overnight. It’s got to look the part if it’s going to gain consumers’ trust and enhance your brand’s image. In this article, we’ll highlight additional benefits of A+ content and show you some things we’ve learned over years of helping brands sell their products on Amazon to give you the tools you’ll need to build your own A+ pages that look great and convert big.

Benefits of A+ Content

First, let’s talk more about the benefits of A+ content. While a 3-10% boost in sales and conversion might not sound like much initially, in the ultra-competitive world of Amazon selling, this is huge. And this boost might be exactly what you need in order to take your products to the next level.

The main aim of A+ content is to increase your conversion rate and boost your product sales. It helps persuade your customers into buying your product by providing a better understanding of the product and your brand, while simultaneously building brand trust and recognition. In addition, it gives sellers an extraordinary chance to set their products apart from similar versions sold by their competitors.

1- Grabs Attention

Think of your own shopping habits and experiences. Would you be more likely to stop and read a plain block of text, or a visually-appealing, feature-rich page of content? Amazon A+ content grabs the attention of potential buyers simply because they are most of the time used to looking at product listings that are cluttered or filled with paragraph chunks or text blocks that they no longer have the intention to buy.

However, with A+ content, the case is different. Its large HD images, feature callouts, and other formatted text appears enticing enough to grab the shopper’s attention and helps them make the purchase.

2- Puts the information where it will be seen

With a messier and cluttered look, or with simply a large text block description, there is a risk of losing a potential buyer and that’s exactly what happens with most of the listings. They either lack informative details or the good information is buried in a text block that the customer will never see. With A+, sellers are no longer restricted to bulky, big text blocks and it is easier for a buyer to skim the information that he or she is searching for.

3- Highlights the best of your products

One of the best benefits of A+ content is that you can display big, eye-catching images of your product. This gives a huge opportunity to highlight every benefit and feature of the product that you sell and give even more detail than is possible in the bullet points.

A shopper can get a comprehensive look of your product prior making a purchase, thus giving them the confidence to click the “buy” button.

4- Boosts conversion

Amazon itself states that product listings with A+ content tend to have up to 10% more sales . With the A+ feature, the content converts better, the product branding is higher, and the customer buying experience is drastically improved.

Appealing images paired with good content pushes on-the-fence buyers into making a purchase, thereby leading to an increase in ROAS (Return on Advertising Spend) and reduction in ACoS.

Here at Streiff Marketing, A+ content is high on our priority list for boosting our clients’ sales and conversion. It plays a role in both our detail page optimization strategy and our PPC optimization strategy. It has proven time and again to be a major factor in helping us take a product to the next level.

5- Fight counterfeit products

A+ content makes you stand out by building your reputation and recognition. Customer knowledge about your brand shields your product from counterfeit as your buyers know that you’re the rightful owner of the product.

6- Uses proven marketing strategy

You might notice that most aspects of Amazon A+ content look like a conventional brochure. Well, this isn’t a coincidence. Without textual confines, which Amazon used to enforce on listings, the platform can now explore new color schemes, formats, and other strategies that marketers have utilized for decades.

7- Better reviews and reduced return rate

Customers want to gather as much information as possible before purchasing a product. A+ content accelerates their purchasing process by giving a better understanding of the product. As customers know more about your product, you can expect fewer returns after the purchase. Also, customers who are satisfied with your product tend to leave a positive review on Amazon.

Know that these features can’t be overemphasized in their potential. A seller who understands and knows the right way to leverage them correctly will enjoy its advantages when compared to others.

8- Opportunity to cross-sell your products

An A+ content page gives a seller a unique opportunity to cross-sell your products. Specific modules within the A+ content builder allow you to showcase and link to similar products from your brand, increasing product exposure and giving your other products a boost as well.

What is A+ Content

Amazon A+ content refers to a listing’s product description from the brand owner which allows them to tell their brand story with enhanced text and image content.

A+ content is a premium content feature, which allows sellers to change the product description of their branded ASINs by using rich texts, images, and videos.

The idea behind using enriched multimedia content is to enhance the user experience which drives high conversions and huge traffic to the listings.

In short, it is going a step beyond the usual content that sellers usually create, just to ensure that a potential buyer understands the product features more effectively and gets a sophisticated online shopping experience.

A Word About Premium A+ Content

You may have heard about Amazon Premium A+ content (or A++ content). This is one step ahead of the basic A+ content and is a great way to create an impactful shopping experience. This is a feature used by major vendors (think BIG brands). It’s an invite-only program and is very expensive. In this article we’re going to focus mainly on the standard A+ content. But don’t worry. The good news is that you can get just about all the benefits of A++ content without paying for premium.

Who Can Create Amazon A+ Content?

Up until last year, A+ was only available to vendors selling on Vendor Central. Now, however, any sellers who are brand registered can create A+ content for products that are part of their approved brand catalog.

What Does a Good Amazon A+ Page Look Like?

A solid Amazon A+ page will contain:

Varied, multiple images of a product, including lifestyle imagery, different angles, and product close-ups highlighting important product features

Precise, informative descriptions of major product features

Clear and attractive lists of product features

Concise paragraphs with clear, scannable headers

A comparison chart highlighting and cross-selling similar products from your brand

A brief description of your brand and brand values

So, here's what you need to do:

1- Emphasize your product features

Start by asking yourself a very simple question – what is my product’s most unique feature?

Once you get the answer, write this down on a paper and ask yourself two more questions – what are the major benefits of using my product? And how can my product help customers in their day-to-day lives?

Keep in mind that “benefits” and “features” aren’t the same. Though “features” are important, “benefits” is something that will drive emotions. And when emotions evoke, they drive purchases.

2- Be precise and to the point

Even a non-skimmer will not want to struggle by reading through that whole lot of text just to figure out if your product is right for their needs. So, stick to a short and yet precise content, which will tell shoppers quickly about the product and make a proper buying decision.

Also, make sure that you start by adding the A+ content to the top-selling products first. Use this feature where the chance of getting a profit is higher.

3- Combine images and texts

Of course, high-quality images are useful in conversions, but you can actually do a lot more by adding some interesting texts, which highlights your product’s benefits or features. Adding this is a great approach, especially for skimmers who are searching for specific information about the product.

4- Leverage your product reviews

Reviews written by your customers possess a great value and you shouldn’t underestimate them. Before creating an A+ content, read through your customer reviews and even the ones posted on your competitors’ listings. Doing this will give you a clear picture of the type of content your consumers want the most and the questions they need answered.

5- Keep it error-free

Use of some special characters and symbols are forbidden while creating A+ content – this includes the copyright, registered trademark, and registered brand symbols. In addition, you cannot include a hyperlink to any other website (however, you can include links to your other products within the comparison chart module).

6- Pay attention to the image size and resolution

To avoid “rejection” from Amazon, make sure that your images are uploaded with the right resolution and size. Note that the image requirements are different, based on the module type you choose. So, read through their requirements thoroughly.

7- Use banners wisely

Banners are one of the best ways to split your product’s detail page. In fact, it shows it as a new segment to the buyer, attracts the buyer with HD images, and gives further information about the brand and product.

8- Proofread your content before submitting

Amazon can take up to 7 days to approve your content, but they usually do it much quicker than that. So, make sure to proofread your content before submitting to avoid having any errors go live.

9- Use comparison charts to cross-sell products

The comparison chart module within the A+ content builder allows you to link to similar products within your Amazon catalog, giving you an excellent opportunity to get your other products in front of customers.

10- Keep it more visual and less textual

A+ content is meant to grab attention and to be more attractive than plain text. This means that you should add a lot of interesting visuals and steer clear of large blocks of text. Text should be in simple terms and must convey the message directly to a shopper. Also, maintain a proper balance of a lifestyle photos vs. product photos.

11- Keep your designs uniform

Keep in mind that you want your brand and your products to create a cohesive story. To do that, your A+ content must be consistent throughout the layout. It should symbolize your brand’s extension as well as your website. Think of it as a big picture and the way you want to picture your brand as a whole.

Need Help Designing and Creating A+ Pages?

Check out Amazon’s A+ Content Manager Quick Guide to get started. Still not sure? Let our expert team take over and build your A+ pages for you.

What NOT to Do

Do not use symbols or special characters like ™ or ®

Don’t forget to check the module’s requirements like image resolution and size

Do not give any contact information about the company

Do not refer your business as a distributor or seller

Do not mention any shipping information

Do not use quotes from third-parties (example: references, reviews, etc.)

Do not include any low-quality images

Never use the same product photo twice

Do not link to any other website

Do not violate the Amazon policies or category requirements

Do not mention guarantees or warranties

Do not use debatable claims or opinions (example: “The Best” or “The Top”)

Avoid using capitalization or bold in excess

Do not use buzzwords like cutting-edge, green, or eco-friendly

Do not submit the content with grammatical errors or spelling mistakes in it; Always proofread before submitting the content

Note: Amazon rejects a product listing that does not adhere to its guidelines (link requires Amazon Vendor Central login)

Conclusion

Creating A+ content for your product listings is one of the ideal ways to grab more attention from customers and drive sales and conversion. If you’re looking for the perfect way to distinguish yourself from your competitors and convert more buyers, start with building some A+ content today.

About Streiff Marketing

We are a full-service Amazon Marketing Agency specializing in both Amazon Vendor Central (1P) and Amazon Seller Central (3P) services. Our expert team understands the difference between vendor central vs seller central and builds your strategy to optimize your Amazon brand storefront to maximize sales throughout the Amazon Marketplace. Our Account Management service includes everything you need to use Amazon fulfillment to succeed on Vendor Central or Seller Central, including account setup, optimization, reviews, SEO, pricing, advertising and more.

#amazon consultant #amazon vendor consulting #amazon marketplace consultant #amazon consultant in usa

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houserrobert47 · 5 years ago

Text

The Secrets of Amazon A+ Content

Create Amazon Content That Drives Sales and Conversions

sales and conversion have plateaued

and need an extra boost.

Cue Amazon A+ content

3-10 percent

But

A+ content

doesn’t just happen on its own. You can’t just throw something together and expect it to give you an extra 5% boost in conversion overnight. It’s got to look the part if it’s going to gain consumers’ trust and enhance your brand’s image. In this article, we’ll highlight additional benefits of A+ content and show you some things we’ve learned over years of helping brands sell their products on Amazon to give you the tools you’ll need to build your own A+ pages that look great and convert big.

Benefits of A+ Content

First, let’s talk more about the benefits of A+ content. While a

3-10% boost

in sales and conversion might not sound like much initially, in the ultra-competitive world of Amazon selling, this is huge. And this boost might be exactly what you need in order to take your products to the next level.

1- Grabs Attention

2- Puts the information where it will be seen

3- Highlights the best of your products

A shopper can get a comprehensive look of your product prior making a purchase, thus giving them the confidence to click the “buy” button.

4- Boosts conversion

Amazon itself states that product listings with A+ content tend to have

up to 10% more sales

With the A+ feature, the content converts better, the product branding is higher, and the customer buying experience is drastically improved.

Appealing images paired with good content pushes on-the-fence buyers into making a purchase, thereby leading to an increase in ROAS (Return on Advertising Spend) and reduction in ACoS.

5- Fight counterfeit products

6- Uses proven marketing strategy

7- Better reviews and reduced return rate

Know that these features can’t be overemphasized in their potential. A seller who understands and knows the right way to leverage them correctly will enjoy its advantages when compared to others.

8- Opportunity to cross-sell your products

What is A+ Content

Amazon A+ content

refers to a listing’s product description from the brand owner which allows them to tell their brand story with enhanced text and image content.

A+ content is a premium content feature, which allows sellers to change the product description of their branded ASINs by using rich texts, images, and videos.

The idea behind using enriched multimedia content is to enhance the user experience which drives high conversions and huge traffic to the listings.

A Word About Premium A+ Content

Who Can Create Amazon A+ Content?

What Does a Good Amazon A+ Page Look Like?

A solid Amazon A+ page will contain:

Varied, multiple images of a product, including lifestyle imagery, different angles, and product close-ups highlighting important product features

Precise, informative descriptions of major product features

Clear and attractive lists of product features

Concise paragraphs with clear, scannable headers

A comparison chart highlighting and cross-selling similar products from your brand

A brief description of your brand and brand values

So, here’s what you need to do:

1- Emphasize your product features

Start by asking yourself a very simple question – what is my product’s most unique feature?

2- Be precise and to the point

Also, make sure that you start by adding the A+ content to the top-selling products first. Use this feature where the chance of getting a profit is higher.

3- Combine images and texts

4- Leverage your product reviews

5- Keep it error-free

6- Pay attention to the image size and resolution

7- Use banners wisely

8- Proofread your content before submitting

Amazon can take up to 7 days to approve your content, but they usually do it much quicker than that. So, make sure to proofread your content before submitting to avoid having any errors go live.

9- Use comparison charts to cross-sell products

10- Keep it more visual and less textual

11- Keep your designs uniform

Need Help Designing and Creating A+ Pages?

Check out Amazon’s

A+ Content Manager Quick Guide

to get started. Still not sure? Let our expert team take over and build your A+ pages for you.

What NOT to Do

Do not use symbols or special characters like

or ®

Don’t forget to check the module’s requirements like image resolution and size

Do not give any contact information about the company

Do not refer your business as a distributor or seller

Do not mention any shipping information

Do not use quotes from third-parties (example: references, reviews, etc.)

Do not include any low-quality images

Never use the same product photo twice

Do not link to any other website

Do not violate the Amazon policies or category requirements

Do not mention guarantees or warranties

Do not use debatable claims or opinions (example: “The Best” or “The Top”)

Avoid using capitalization or bold in excess

Do not use buzzwords like cutting-edge, green, or eco-friendly

Do not submit the content with grammatical errors or spelling mistakes in it; Always proofread before submitting the content

Note: Amazon rejects a product listing that does not adhere to

its guidelines

(link requires Amazon Vendor Central login)

Conclusion

About Streiff Marketing

We are a full-service Amazon Marketing Agency specializing in both Amazon Vendor Central (1P) and Amazon Seller Central (3P) services.

Our expert team

understands the difference between vendor central vs seller central and builds your strategy to optimize your Amazon brand storefront to maximize sales throughout the Amazon Marketplace. Our Account Management service includes everything you need to use Amazon fulfillment to succeed on Vendor Central or Seller Central, including account setup, optimization, reviews, SEO, pricing, advertising and more.

#amazon consultant #amazon vendor consulting #amazon marketplace consultant #amazon consultant in usa

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xranker · 6 years ago

Text

Why Organic Search Results & Leads Aren't Actually Free

Google's "People also ask" Suggestions: You could spend some serious time looking at ideas by doing this It's a good use of your time though Don't skip it! It's going to be a good way to find "long-tail keywords," that are pretty specific, but very helpful to those who are looking for that specific information It's a time-consuming process, but so important! How to Know What is a Good Key Phrase When you use something like Keywords Everywhere, you'll be able to see a few things at the right side of a desktop screen Volume - This is the number of searches a keyword gets per month in the US on Google - ISH It's not an exact science But a phrase with 2,000 searches vs one with 20 searches per month gives you an idea of what's popular You want to choose a keyword that people search for regularly If not, you won't get much traffic to your site, even if you did rank high on the SERP CPC - This gives a general idea of what this key phrase would cost in Google Ads Again, this is a broad stroke, but gives you some sense of how much competition there is for that phrase out there Comp (meaning Competition) - This is sometimes called Keyword Difficulty for organic search results It measures your competition, that is, other sites that use your target keyword The close the Comp number is to 10, the harder it is to rank for (Sometimes this on a scale of 1 - 100 where 100 is the hardest to rank for) And a big long list of other key phrase ideas - Some of these keywords, sometimes referred to as key phrases, are more specific than your average keyword For example, instead of using "shoes," you'd use "brown sandals for women" This is a more focused keyword and would satisfy searcher intent better than the other keyword Long-tail keywords are a good addition to your targeted keyword and phrases because, often, they give you a higher chance of ranking for a searcher that is looking for a specific result 2 Writing content to match the phrases Once you've spent a considerable amount of time identifying the right keywords to target, you will then have to spend more time writing content that includes these keywords in a meaningful way Content creators used to get away with "keyword stuffing" to make their page show up in the search results But now, Google can read things like a human It's not about how many times you can cram the same exact phrase into a page, over and over It's about crafting content that a human can read using a mixture of phrases We will get into more of this in the on-page SEO section below Side note: You can always have someone create content for you including ideas about what to write about This is an alternative cost to your time Finally, once you have your content and it's published you'll need to bundle related topics together using a pillar page format This is an ongoing process If you have questions about pillar pages you can read: What are Pillar Pages? 3 On-Page SEO There's more than just writing new content too You should also constantly evaluate the pages you already have Based on your keyword research, are you using relevant key phrases on your web pages? Does your page answer questions that people may be searching for? Part of the process for getting your website to rank at the top of organic results is taking long-standing content making it work harder for you Add more text 1000+ words is good 2,000+ is better Break it up so you don't overwhelm visitors And don't worry about scrolling. It's really not a problem Add videos that are related to the topic for that page And be sure your transcript is included for Google read it Make sure you haven't overlooked your Meta Title and Meta Description These elements are needed so that Google can understand what your content is about and at the same time, produce the most relevant results for searchers Meta Title - Read by Google, appears in the search results, and should be related to your key phrases. The title of the page isn't always good enough take some time to understand these and write them so that Google makes a good connection with your phrases Meta Description - Not so much about ranking but matters when your page shows up in search results. Make someone want to click your result with a good description Image alt-tags - Give those pics a name where Google can read it Most content management systems make this an easy task, but it can be time consuming if it wasn't done at the time your website was built Cross-linking - You also need to link to related content within your website. This linking action shows search engines that you are an authority in your industry, offering more than just one page on a specific topic. This increases your chances of ranking well Related Read: What You Need to Know About Your Website Content If you do want to run paid ads, SEO is important because it determines your quality score, which is Google's rating of the quality and relevance of your keywords and pay-per-click (PPC) ads The quality score affects how your ads appear or if they appear at all This is because Google wants content that best matches searcher intent, solves a problem, or answers a question The higher your quality score, the better your ability to satisfy searcher intent The better you satisfy searcher intent, the better your ad rankings will be at the lowest possible cost 4 Link Building So you've performed thorough keyword research, sprinkled those keywords throughout your content, and fully optimized your content for the search engines But if your website still isn't ranking, then it's probably because you haven't built any links And Google loves links Why? Because when there are many high-authority sites linking back to your website, Google sees it as a high-quality site with quality and authoritative content Link building takes quite a bit of time because you need to do some foot work and build relationships with other reputable sites Some people do email outreach and partner with other sites to get links. Others do what's called black-hat SEO and pay for links Google doesn't like this method and will penalize you for it. Mozcom has a great guide for link building. Whatever method you choose, just be aware that quality is better than quantity 5 Monitoring and Reporting When you put this much effort into getting your website's content developed around a specific set of topics, you have to make sure it's working That means someone needs to own this responsibility Along with some software, like HubSpot or SEMRush, you will need to consistently keep track of where your website is ranking NOTE: We don't recommend randomly Googling to see if you appear Google produces very specific results based on your geography, past searches, etc The software gives a much more objective overview of your ranking Be sure you know what you're looking at and what it means so you can provide reporting to the highest levels of the organization What Is "It" Worth to You? "It" - could be referring to the value of a lead generated from the website your time your marketing budget Or all of the above There's a direct correlation between your SEO success and the amount of time and/or budget that you invest. Ultimately, it's up to your company to decide how to allocate each of these, but if you want to rank in the top of the organic search results, there is a cost associated If you'd like an honest, unbiased opinion of your current marketing efforts and how your currently ranking in the organic results, let's talk We can spend 15 minutes with you to review your SEO strategy Read the full article

#contentmanagement #Google #searchengineoptimization #searchengineoptimization2019 #searchengineoptimizationcrashcourse #searchengineoptimizationforbeginners #searchengineoptimizationtutorial #searchengineoptimizationtutorialforbeginners #searchengineoptimizationyoutube #UnitedStates

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markbaratto-blog1 · 6 years ago

Text

Take your blog posts Viral

I just an a great back-and-forth this morning on twitter (@l6now) over the discussion on K-Factor calculation with Jorge, a friend of the Launch6 Team. For those of you that never heard of a “K-Factor,” it’s basically a formula one uses to calculate a viral sharing number. The K-factor can be used to describe the growth rate of websites, apps, or a customer base. The formula is roughly as follows:

i = number of invites sent by each customer c = percent conversion of each invite k = i * c

Before we get into how to measure viral distribution, let’s find out some reasons why your content is NOT going viral.

Everyone wants their content to go viral, right? Why else would we spend hours and hours working on blog posts, creating infographics, and crafting engaging messages on your social media accounts? We want people to read it.There is a big difference between creating content and creating engaging content that people want to read and share with their friends online. If you are not getting the results you want from your content development plan and failing to get the far reaching exposure that will expand your brands online presence, then you need to make a change.

Unfortunately, creating great content does not necessarily mean that it will go viral. There are a number of key reasons why your content is not going viral.

The following points bring to light some of the most common mistakes that professional and novice content creators make when creating online content:

Your content lacks an emotional connection: Tapping into your readers emotions is essential. People love content that appeals to their emotions, especially when you tap into problem areas and offer viable solutions. Start by using emotional words and phrases in the title of your blog post or video and try using a basic problem/solution style in the body of your post.

Your content in not inherently shareable: One of the biggest mistakes that people make that prevents their content from going viral is that they create non-sharable content. This is why it’s viral to understand your audience and tap into their interests. Write about topics they want to read about, be current, tell a story, and provide the information your audience is searching for online.

Your timing is off: Timing is everything. For example, no one cares about romantic date ideas to sweep your sweetheart off their feet on Valentine’s Day if it’s posted on February 15th. This is important for everything you post. When you post is also very important – look into the times and days of the week when your content is most likely to shared and create a timeline that will help you maximize the impact of your content.

Your content is not visually appealing: Looks matter! Your content need to look the part. The design needs to look professional, have attention grabbing elements, and be visually appealing to your audience.

You are not sharing on the right social channels: If you want your content to go viral, you need to not only share it on the correct social channels online, you also need to tap into the audience that is interested in reading and sharing your content. Think about your connections. Do you know any friends, family, or colleagues that have influence in topic area? Is there a particular social media channel that is intuitive for the type of content you want to share?

Rectifying these issues to better position your content will help you reach a wider audience – an audience that is looking for and actually wants to read your content.

Article by Nolan Wilson

One thing I would add to the above is having the right Viral Sharing Tools. With the right sharing links, you can add unique URLs to specific parts of your website that your users / subscribers can share. Luckily we provide all of these tools for free for our members, so we have you covered here. Launch6 has trackable social sharing that is able to set up conversion pages to track social media ROI.

Not, let’s dive into the measurement goodies.

Below is a fantastic post by Des Trainer – the cofounder of Intercom.io

MEASURING VIRAL DISTRIBUTION

Explanations are explanations, promises are promises, diagrams are diagrams… but only performance is reality.

Let’s look at how to measure social distribution. Our question here is: given a new user, how many additional new users will we get? This is what’s known as a k-factor. If k is above one, we have gone viral. Unless you are the purple cow, k is well below one, but that doesn’t mean you��ve failed. Recall that Dropbox benefitted heavily from social distribution despite not going viral. A k of 0.5 means that for every 10 users you acquire (through adwords, blogging, affiliates, etc.), you’re also getting another 5 on top which lowers your cost per acquisition.

MEASURING YOUR K-FACTOR

You won’t get these 4 measurements from Google Analytics, so you’ll need to an engineer handy to run some queries. It’s a pretty simple formula, k=a*b*c*d with the following definitions

a: the percentage of users who publish at least one share event per visit.

b: the average share events per user per visit.

c: the number of Users referred from social networks for each share event.

d: the percentage of c that become authenticated users (i.e. in a state where they too can publish).

If you’ve just run the numbers here there’s a 99% chance that you’re disappointed. You were hoping for somewhere in the 0.5 to 1.5 range, but now you’re staring 0.02 in the face, meaning that for every fifty users you acquire, you might get one bonus one.

IMPROVING YOUR K-FACTOR

There are 4 metrics you need to aggressively monitor. They are as follows:

MUU: total number of monthly unique users.

MAU: total number of monthly authenticated users (i.e. those that are logging in).

DAU: total number of daily authenticated users.

pDAU: total number of daily authenticated users who publish sharable events.

There are 3 key ratios shown here—MUU to MAU, MAU to DAU, and DAU to pDAU. Improve each of these ratios improves your k-factor. Let’s look at what we can do.

IMPROVING MUU TO MAU

In other words, how can we get more of the monthly visitors to sign-up or login? There’s 3 ways to influence this ratio:

One-click social sign-in. This outperforms username/password on all consumer products, bar none. If you don’t have it as an option, you’re hurting yourself.

Promote social sign-in above your standard sign-in. All things being equal, consumer sites want customers to sign in via Facebook, as this helps the product spread. Of course, do offer your own login system as an option, but only as a secondary one.

Finally, for customers arriving from a social network, have them sign in solely through that network. e.g. if a user comes via Twitter, ask them to sign in via Twitter. It’ll be the smoothest experience (as they’re already logged in).

IMPROVING MAU TO DAU

Another way to phrase this would be: how can I increase engagement so that my users return to the site more frequently (and log in while doing so)?

We’ve covered the techniques for engaging users extensively on the blog before, but the key ideas here are automatic login (the average Facebook user is perpetually logged into Facebook, so you can automatically log them into your site based on FB authentication), useful notifications to motivate a return, and regular digests and summary mails.

IMPROVE DAU TO PDAU

How can we encourage more of our users to share? There are three key ideas here:

Lightweight event sharing: anywhere there is activity, you should ask yourself if it is shareable. Someone pins a dress on Pinterest, makes a playlist on Spotify, likes a photo on Flickr, reads an article on the New York Times site, adds a review on Foursquare, starts a project on Dribbble, searches for photos on Spots.io… all of these are shareable events. The more you have, the better your ratio.

Passive sharing: you can automatically share some activities, assuming you have user’s permission. For example, Spotify, LastFM, Quora, etc. all passively share lots of user activities, which guarantees a pDAU to DAU ratio of 1:1. Every single time I launch Spotify, I’m sharing to Facebook. When you can remove a ratio from the equation, it significantly reduces your challenges.

Share from anywhere: a common mistake here is to only permit sharing from your web app. Activities should be shareable any time they are performed—not just through a web application. This means that in the rush to sleek mobile design, you need to be careful about cutting off your call-to-actions for sharing.

CONCLUDING THOUGHTS

Spamming doesn’t work. It’s bad for business. Sharing without permission, sharing non-user activity on their behalf, spamming friend lists, sending irrelevant push notifications, all of these are short-term wins, but in the long term you lose absolutely everything. Your app will be blocked, your users will cancel, and your product will be pulled from the App Store.

Viral distribution accelerates your logical conclusion. This is why you have to solve retention first. If you have no compelling reason to return, then going viral won’t help you—it’ll just speed up the process at which you die. Bill Bernbach famously said “Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.”. The same is true for good distribution.

Social distribution brings a new wave of growth which both consumer and business-to-business products can benefit from. But if your product sucks then it just brings the lethal injection.

Lastly, marketing guru Mark Baratto says put out great content and a reason to share it. If content is good consistently over time, you will become an authority in your space. The more value you add to your customer, there more they will want to help you; put your customer first.

Looking for FREE online tools to help you get more customers and persuade them to take action? Check out LAUNCH6.com for more details.

#markbaratto

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whitj82 · 1 year ago

Link

Check out this listing I just added to my Poshmark closet: 🔥2 FOR $50🔥 Disney Squish-mellow Gift Set.

0 notes

cindylouwho-2 · 4 years ago

Text

RECENT NEWS, RESOURCES & STUDIES, April 6, 2021

Welcome to my latest summary of recent ecommerce news, resources & studies including search, analytics, content marketing, social media & Etsy! This covers articles, podcasts, videos and infographics I came across since the early March report, although some may be older than that.

I am hoping to launch a new ecommerce resource page on my website in May, although that is looking a bit ambitious with everything else I have on the go. (I've released the latest version of my Etsy search ebook, and am working on updating the keyword research ebook this week as well as still drafting a few new blog posts on Etsy search.)

If you have any questions, please drop me a line here on Tumblr, reply to this post, email me, or contact me on Twitter.

TOP NEWS & ARTICLES

Etsy Ads have been turning themselves on without sellers taking any action. There are threads here, here, here, and here. There is a video here with more people reporting the issue in the comments. A few cases seem to be related to using vacation mode, and at least one person reports a much higher budget than they would have chosen. So go check to make sure they ae still off (unless you want them running).

eBay, Etsy and some other marketplaces have formed a coalition to lobby against proposed laws they say could harm small sellers and microbusinesses. The Coalition to Protect American’s Small Sellers (PASS Coalition) is currently fighting the INFORM Consumers Act, which “would require online marketplaces to disclose third-party seller information to consumers, including name, address, email and telephone, or face civil penalties.” An Etsy rep said that this would be problematic because it would affect the privacy of sellers, and could potentially move communications off-site meaning Etsy would have less “ability to ensure seller integrity and consumer protections.”

PayPal is now allowing Americans to pay using cryptocurrencies such as bitcoin; this is rolling out over the next few months.

ETSY NEWS

Remember when Etsy Ads got way more expensive and stopped working for some people? Here’s the technical explanation of what they changed. [It is very technical in some parts, so most people will struggle with a lot of it] Note they explain that the Etsy Ads algorithm “ranks listings based on their bid price, multiplied by their predicted click-through rate”, and that they added contextual factors such as the time, the day of the week, and the buyer’s platform to tailor the bidding, and the expected order value is supposed to be part of the final bid calculation. They also mention that the current system is using the “30-day listing purchase rate” as a factor. The results of testing: “[t]he buyers saw more relevant results from ads (+6.19% CTR), the buyers made more purchases from ads (+3.08% PCCVR) and the sellers received more sales for every dollar they spent on Etsy Ads (+7.02% ROAS).” It’s clear that Etsy Ads are designed for the really big spenders, not small shops.

April’s attribute updates include candles and desks.

In their latest sustainability initiative, Etsy will now offset carbon emissions from packaging.

Etsy’s “disaster relief fund” has launched, but it is only available to US sellers, which is something not stated until you click to the application form. The FAQs actually state it is available to “all sellers”. Because everyone on Etsy is American, right?

Etsy donated $500,000 to two groups working against Asian hate. Ironically, they also got called out for having an algorithm that was surfacing “erotic” photos of Asian women as recommendations on listings that were completely unrelated items with only “Asian” as a common keyword. The issue was also noted in searches for “Asian photo”. Etsy’s response was to remove 3 listings and to promise to “continue to work on improving our algorithm to avoid surfacing recommendations where not relevant or appropriate.”

The Spring and Summer Trend Report is out, with the usual detail on trending items and keywords used. Some of the search trends:

“143% YoY increase in searches on Etsy for checkered prints”

Things like mushrooms, and “waves and squiggles” are hot

Outdoors, plants and gardening, staycations & decor related to travel are all expected to continue to be popular

“286% YoY increase in searches on Etsy for vintage colored glassware”

“42% YoY increase in searches on Etsy for pendant necklaces”

“86% YoY increase in searches on Etsy for clothing patterns”

SEO: GOOGLE & OTHER SEARCH ENGINES

If you are fairly new to SEO for search engines such as Google, you may find that it seems way too complex, and you might worry that you are missing something. Here is a great basic checklist for websites. Most of these items will not apply on marketplaces such as Etsy; e.g., Etsy rewrites the file name, and doesn’t allow you to create an URL separate from the listing title, or a meta description different from the listing description.

One of the most common questions I get is “how do I get backlinks”? Fortunately, Moz just came out with the Beginner's Guide to Link Building.

You know that links are very important for Google ranking, but do you know how Google decides that? Read this, and you will. [text with lots of graphics]

If you really want to know everything about SEO, Search Engine Journal compiled a fabulous list of resources. Some get very technical, so this list is definitely not for everyone.

A new study says that ⅔ of Google searches do not result in a click; people are getting the information they seek from various Google features on the search page. The study does not separate out simple searches such as the temperature outside, or a spelling check, in which users wouldn’t benefit from clicking. But while the click rate is dropping, users are still growing, so the total number of clicks continues to increase. Here’s a bit of commentary on the study.

Although Google says it likely won’t change ranking much, here’s a good overview of the upcoming Core Web Vitals algorithm update.

Good news! Bots don’t hurt your Google ranking.

SEO for videos on Google, appropriately in the form of a video. [links and highlights in the video’s description]

Former Google employees are involved in Neema, a subscription-based search engine which will protect users’ privacy. The site is currently in beta and there is a waitlist.

(CONTENT) MARKETING & SOCIAL MEDIA (includes blogging & emails)

Trends in the best headline/caption/title for sharing have changed. BuzzSumo’s review of 100 million posts shows that emotional phrases are no longer as big as they were in 2017, and the most shared headlines are now shorter: only 11 words/65 characters. There is a lot of analysis of Twitter and Facebook as well as general info here.

Ideal image size is different on every social media platform; this infographic gives you all the sizes for the major sites.

Reminder: don’t buy Instagram followers. A lot of the services sell bots and inactive accounts, which means you won’t get any engagement. The article ends with a few tips on how to get authentic followers that will actually help you.

Coming to Instagram: the ability to save drafts of Stories.

Reddit has opened a Canadian office, a logical decision since Canuck Redditors are the third-largest country base, and are increasing by 40% a year.

Which app was downloaded the most in the first quarter of 2021? You will be unsurprised to hear it is TikTok.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

You can’t know how successful your ads are, or how they could be improved, if you aren’t paying attention to several different metrics. Here is what to watch on Facebook.

Here is an overview of what we know about how Google is doing away with advertisers�� third party cookies; the new set up is called Federated Learning of Cohorts (FLoC).

Ad design can be tricky; here are 11 tips for creating Facebook ads that will work.

TikTok is forcing users to see ads related to their TikTok history; as of April 15, you will not be able to opt out of ad personalization. You can still refuse to let them use your activity on other sites, though.

STATS, DATA, OTHER TRACKING

Here’s an overview of how the new version of Google Analytics works.

Facebook Analytics will be retired June 30, 2021, and some people do not feel there are adequate alternatives.

ECOMMERCE NEWS, IDEAS, TRENDS

Poshmark now has listing videos. Any videos added also show up on a seller’s Posh Stories. eBay is also rolling out videos on listing pages and storefronts.

Walmart’s Marketplace now allows sellers from outside the United States; the first new group is from China.

Hudson’s Bay Company is the latest to invite third-party merchants to sell on its site, the Hudson’s Bay Marketplace. There isn’t much there yet, though.

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

Half of Americans hate seeing the same ads all of the time. 40% were interested in learning about deals through ads, while almost as many want ads that are “entertaining”.

Make sure you are using the correct words to get buyers to convert. This infographic lists some of the most useful psychological trigger words, depending on your goals.

Increasing the average order value is a smart way to increase your income without adding more new customers. Here are 4 pricing strategies to get you there.

Ecommerce spending is projected to continue increasing, and installment plans have been popular early in 2021.

How fast a website loads is directly related to sales and conversions. “If a page’s load time slowed from one second to three seconds, the chances of a bounce increased by almost a third (32%). And going from one to five seconds increased bounce rate by a whopping 90%!”

#etsysellernews #Etsynews #search engine optimization #content marketing #microbusiness #ecommerce

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whitj82 · 1 year ago

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Check out this listing I just added to my Poshmark closet: 🌲2 FOR $50🌲 Minions The Gift of Stuart Musical Hallmark Keepsake Christmas.

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bitcoinminershasrate · 3 years ago

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Ethermine Review: 2021 Interface| Setting Up And Connecting Farms

Earning cryptocurrencies Ethereum and Ethereum classic is possible only in mining pools. Given the high complexity of mining, lone miners, and even small mining communities, are doomed to painfully long time to decrypt a block, which significantly reduces the profitability of mining. Another thing is powerful pools, which employ tens or even hundreds of thousands of specialists. They crack Ethereum blocks like nuts, 60-70 per hour, and each miner receives a reward depending on the contribution to the common cauldron. The largest Ethereum / Ethereum Classic mountain pool is the Ethermine pool . The resource was created back in 2016 in the USA and still holds the palm in the ranking of the most popular Ethash pools, thanks to a low commission and an adequate payment system. Ethermine interface and pool registration Official site - https://ethermine.org The Ethermine pool does not support the Russian interface, this is the only drawback of its interface. However, everything is intuitively clear anyway, and without a minimum knowledge of the English language, mining will be difficult. Main coins available for mining Welcome to Ethermine High Performance Ethereum Mining Pool. Payments are instant and you will receive ETH as soon as you reach the set payment threshold. This is the translation of the phrase on the title page of the site for Ethereum miners. Below it is a summary of the status of the pool and its benefits. Let's list in order. - Anonymous mining, that is, registration on the pool is not required. - Servers in the US, EU and Asia. - PPLNS payment scheme in real time. - Accurate reporting on hash rate. - Full payment of mining rewards (blocks and fees). - Instant transfer of earned assets. - Configurable minimum payment threshold. - Professional support - Full stratum support. - Efficient mining mechanism, low percentage of orphan blocks. - Detailed global statistics and statistics for each miner. - Email notification system, warnings of invalid promotions - Low commission (1%) - Third party apps for iOS, Android and Telegram The ETC Ethermine service is an exact copy of the ETH Ethermine pool.Important!!! Help for those who do not know what an Orphan's Block or Orphan is. An orphan does not appear due to a mistake or malicious intent of hackers. Users often use the terms “Stale” and “Orphan's Block,” referring to an orphan as a block rejected by the main chain. "Stale" happens mainly because, earlier, his twin brother, decrypted by another miner, was already enrolled in the blockchain. Such a block is called abandoned. Hackers sometimes try to create double blocks in order to destroy the cryptocurrency network. An orphan appears at the deactivated end of the blockchain. The checking nodes assumed it was the best block, but then switched to a different chain. Orphan blocks have been checked, but they are simply not active. Main coins available for mining In addition to ETH and ETC , the Ethermine pool supports the mining of the Zcash cryptocurrency . This unit has its own name zcash .flypool.org , we talked about it in a separate article. More recently, two more digital coins have been added: Beam and Ravencoin . How to set up hardware on Ethermine To work on Ethermine, rigs are suitable for both AMD and Nvidia cards. Overclocking parameters depend on both the GPU device model and the mined coin, as well as the manufacturer of the video memory chips installed on your cards. Different batches of video cards of the same model can have video memory from Samsung, Hynix, Micron or Elpida. When adjusting overclocking settings, you need to know the manufacturer of the video memory installed on each of the cards in your rig, especially if you have a GTX 1660S . Therefore, it is extremely difficult to give general recommendations for setting up equipment. It's easier to recommend mining software. To work on Ethermine, it is recommended to use crypto-mining utilities: - Phoenix Miner ; - Teamredminer ; - T-Rex ; - Lolminer; - NBminer. If you are going to mine Ether or Ether classic, use the Phoenix miner, this is a universal solution for any model of video card. The choice of utilities for Beam and RVN depends on the manufacturer of the video cards. Beam on red cards is mined with Lolminer, and RVN with Teamredminer. For mining on Nvidia graphics chips, you can use NBminer. On Ezermine, this program will come in handy in green on any coin, however, some miners prefer the T-Rex miner. It can be used to mine ETH / ETC / RVN on Nvidia cards. However, the last coin, as well as Beam, is of no interest to the green ones in the current market situation. Setting and batch file for mining ETC If you have built a farm on video cards of the GTX 1660Super level and higher, then Ether is the most profitable coin. True, if you believe the online mining profitability calculator Whattomine , then Ravencoin is more profitable for the RTX 2080, but miners rarely buy these video cards, preferring either the more budgetary GTX1660S, or the much more efficient 30-series cards. As for AMD graphics processors, their choice of a coin depends on the amount of built-in video memory. If you have RX 5600/5700 / 6700XT cards, then you need to mine Ether, and for the outdated RX 570/580 models with 4 GB of video memory, all other coins of the Ethermine pool are suitable. As of 07/02/2021, the most profitable cryptocurrency for mining on AMD 4-gig cards is ETC. But if RBN slightly increases in price, then ETC will become more profitable. In addition, ETC mining equipment heats up less than KawPow, which is very important when summer is in full swing, especially for miners from southern regions. Now let's talk in more detail about the settings of the executive file for each of the cryptocurrencies offered on this pool. Setting and batch file for mining ETH On the Ethermine service, the miner settings are very simple, you must specify in the batch file: - Program launch code. - Selected server and connection port, e.g. eu1.ethermine.org:4444 - Payment wallet address. It is recommended to leave the password value empty (Leave empty), but if you write -epasw x, the miner will still connect to the pool. An example of a Phoenix Miner batch file : PhoenixMiner.exe -pool eu1.ethermine.org:4444 -pool2 us1.ethermine.org:4444 -wal YourEthWalletAddress.WorkerName -proto 3 -tstop 85 Instead of ADRESS WALLET, write the billing address of your wallet, save the file with the bat extension, name it so as not to be confused and run it in the miner's folder. If the specified server fails, the miner will automatically switch to pool2. The -proto 3 parameter helps determine the type of protocol, and -tstop 85 will protect your cards from overheating. It can be set for each card separately, and then, if one or all of the fans fail on one of them, it will be removed from mining before the graphics chip falls off from overheating. Although, of course, cards in mining can get very hot for various reasons and each specific case should be considered separately.https://www.youtube.com/embed/Cu3lE7i54O4?wmode=transparent&rel=0&feature=oembed In PhoenixMiner, you can also set acceleration, target temperature, rotation speed of the propeller blades of the cooling system and other operating parameters. You can read more about the settings of the Phoenix crypto mining utility and other programs in the thematic reviews on our website. Setting and batch file for mining ETC This blockchain project experienced a 51% success rate in November 2020. To prevent the repetition of these sad events, the developers carried out a hard fork with a change in the algorithm. The coin switched from regular Ethash to the modernized Etchash protocol. All new versions of Ethereum miners work with it, you only need to specify a coin (etc) or protocol (ETCHASH) depending on the settings of a particular mining utility. The batch file for ETC Ethermine miner settings looks like this @echo off lolMiner.exe --algo ETCHASH --pool eu1-etc.ethermine.org:4444 --user Your ETC wallet address pause Setting and batch file for RVN mining ETH / ETC cryptocurrencies are mined on ethermine.org, all others on flypool.org, but this is the same pool. The executable file for RVN mining will look like this: teamredminer.exe -a kawpow -o stratum + tcp: // stratum-ravencoin.flypool.org:3333 -u Wallet address.Farm name -px Setting and batch file for mining Beam It is more profitable to get the Beam coin on red cards using Lolminer. Bat file example: @echo off lolMiner --coin BEAM --pool eu1-beam.flypool.org --port 3333 --user Wallet address. Farm name --tls 0 pause When drawing up a batch file, you must not miss a single detail, the absence of a dash or dot will immediately cause a failure. To see where the mistake was made, write at the end of pause. If the executable file is correctly compiled, the miner will start, otherwise the process will freeze and the reason for the failure will be indicated in the terminal. Setting and batch file for mining ZEC This coin is only mined by ASIC miners, Innosilicon A9 ++ ZMaster and Antminer Z9 . IC devices are configured through the miner control panel and usually run at factory overclocked settings. But, for Antminer Z9, a custom firmware has been created to increase mining productivity. The download link can be taken directly from the pool, page https://zcash.flypool.org/start . Payment of remuneration and commission After mining is launched, it is necessary to control the mining process. Your personal statistics will start to be displayed after about 8-10 sent shares. To see it, enter the wallet number specified in the Ethermine miner settings in the “ Address ” field in the upper right corner, and click on the “ Search ” icon . A window with your page will appear on the display, in which it will be displayed: - The miner's hashrate at the moment, as well as the average speed for the past hour and for the day. If you have just started mining the hourly and daily hash rates will be much less than the actual one, do not panic over time, the statistics will level out. - Balance. - The number of active farms. - The number of balloons sent. Payment of remuneration and commission On the Payouts page , you will see the calculation of the estimated payout. The system performs it on the basis of indicators, hourly and daily hash rates, so in the first minutes the amount will be very small. Wait until the speed for 24 hours equals the current one, and then you will see the real numbers. A preliminary calculation of profitability can be done on the WhatToMine online service. Withdraw funds Withdraw funds ETC By default, the minimum payout for ethermine org is 0.1 ETH and 0.01 ETC, which is a perfectly acceptable figure. To change the size of the automatic payment, you need to go to the “ Setting ” page in the personal statistics of the miner and select the Payment Method section . minimum payout for ethermine org is 0.1 ETH and 0.01 ETC Next select Change Threshold and make changes: - Withdrawal amount in the range from minimum to maximum. - The farm's IP address. The IP can be found on one of the online services. If you are using multiple IPs, write the one from which your rig was launched. The last 3 digits of the IP that you will enter must match the digits previously specified by the pool in the lower settings field. Click " Update Threshold " and if everything is done correctly, a green line will appear with a message that the changes have been accepted. Ethermine pool will transfer money to you automatically as soon as you reach the required amount. But even if you cannot accumulate the minimum wage in a week, the pool will pay you the amount that you have already earned. All transaction fees associated with payments on the service are paid by the pool, regardless of the amount of payments. Ethermine pool will transfer money to you automatically Reviews On the mining forums and social networks, you will see a lot of reviews about the Ethermine pool. Sometimes they complain that Ethermine is not working, you need to switch to another server or contact support. However, if, due to server failures, statistics are lost, the Ethermine pool recalculates earnings, crediting the miners with the missed hours. Throughout its history, the service has not given serious grounds for fraud charges. And the number of miners speaks for itself. If you need a reliable Ethereum / Ethereum Classic pool head over to ethermine.org. Happy mining! Read the full article

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