#attorney digital marketing

[anuvallc1]

Maximizing Client Acquisition: The Importance of Attorney Search Engine Marketing Services

In today’s digital age, having a robust online presence is crucial for attorneys looking to expand their client base. Traditional marketing methods are no longer sufficient to stay competitive in an increasingly internet-driven world. To succeed, legal professionals must tap into specialized services, such as attorney search engine marketing services, which are designed to increase visibility, attract potential clients, and establish a strong online reputation. This blog will explore how SEO services for attorneys, coupled with other digital marketing strategies, can propel legal practices to new heights.

Why Attorney Search Engine Marketing Services Matter

The legal industry is saturated with competition. Clients are more likely to begin their search for legal services online rather than through word of mouth or print advertisements. As a result, attorneys must ensure that their website appears on the first page of search engine results for relevant queries. That’s where attorney search engine marketing services come in.

These services specialize in optimizing websites, content, and advertisements to improve search engine rankings. Whether through pay-per-click (PPC) campaigns or organic search engine optimization (SEO), attorneys can dramatically increase their visibility. The higher your website ranks on search engine result pages (SERPs), the more likely potential clients are to click on your link over others. In short, investing in attorney search engine marketing services can be the difference between your law firm being visible or virtually invisible to clients in need of legal assistance.

SEO Services for Attorneys: The Backbone of Online Success

While marketing efforts can be broad, SEO services for attorneys are specifically tailored to improve search engine rankings for law firms. Effective SEO strategies involve keyword research, content optimization, and technical SEO improvements, all designed to make a website more attractive to search engines like Google.

For example, when someone types in "personal injury lawyer near me," attorneys with the best SEO strategies will appear at the top of the search results. This placement can significantly increase web traffic and, by extension, client inquiries. Legal SEO specialists understand the unique challenges of marketing a law firm, ensuring that the right keywords, local SEO techniques, and optimized content are used to drive results.

The Power of Attorney Internet Marketing

Along with search engine optimization, attorney internet marketing encompasses a range of online marketing strategies. From social media marketing to email campaigns, internet marketing helps attorneys reach prospective clients across multiple platforms. For example, targeted ads on social media platforms can introduce a law firm to a wider audience, while email campaigns nurture existing leads and help convert them into clients.

Effective attorney internet marketing requires a multi-faceted approach. While SEO ensures high visibility in search engines, online marketing campaigns engage potential clients at various stages of their decision-making process. Together, these strategies can help law firms maintain a strong and consistent online presence.

Attorney Digital Marketing: A Comprehensive Approach

Attorney digital marketing involves integrating SEO, internet marketing, and other digital tools like analytics and tracking software to create a comprehensive online strategy. This holistic approach ensures that a law firm’s marketing efforts are cohesive and data-driven. By continuously monitoring performance and adjusting tactics, law firms can fine-tune their marketing strategy to meet their specific goals.

Ultimately, attorney digital marketing is about creating a seamless experience for potential clients, from the moment they search for legal services to their final decision to contact the firm.

In conclusion, investing in attorney search engine marketing services, SEO services for attorneys, and digital marketing is crucial for law firms looking to grow their client base and thrive in a competitive market. These tools not only help attorneys attract more clients but also build a lasting online reputation.

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[johjohart]

Comission open,I am available dm me.

[rokonuzzamanseo]

60% of managers fail in their first 18 months.

Beat the odds by skipping these 9 common mistakes:

1️⃣ Focusing on motivation over momentum  • Motivation is fleeting  • Systems are sustaining

2️⃣ Managing tasks instead of energy  • There are unlimited things we could do  • Energy must be focused on what matters

3️⃣ Hiring for skills over character  • Technical abilities can be taught  • Core values are nearly impossible to change

4️⃣ Confusing feedback with coaching  • Feedback looks backward at performance  • Coaching builds forward toward potential

5️⃣ Thinking you’re not in sales  • Every interaction is a chance to create buy-in  • Your team’s success depends on your ability to influence

6️⃣ Confusing hiring with recruiting  • Hiring fills today’s open roles  • Recruiting nurtures tomorrow’s top talent

7️⃣ Not leading with clarity  • Vague expectations build anxiety  • Clear direction creates confidence

8️⃣ Not managing up proactively  • Your effectiveness depends on your manager’s  • Your boss’s problems should be your problems

9️⃣ Solving problems too quickly  • Quick fixes create dependency on you  • Guided discovery builds their capability

Experience is a great teacher.  Especially someone else’s experience.

Smart leaders learn from their mistakes.  Wise leaders learn from the mistakes of others.

If you want more leadership insights

[lyra-marketing]

Legal Marketing Strategies

Effective Legal Marketing Strategies for Law Firms

In today’s competitive legal landscape, your firm needs a robust marketing strategy to stand out and attract more clients. At Lyra Marketing, we specialize in delivering effective legal marketing strategies that drive growth, increase visibility, and enhance client engagement. Here's how you can build a strong presence and achieve success in the legal market:

1. Search Engine Optimization (SEO)

SEO is fundamental for improving your firm’s online visibility. By optimizing your website with targeted keywords, fresh content, and a focus on local SEO, you can increase your chances of appearing in relevant search results. A well-optimized website ensures that potential clients can easily find your services when they need them the most.

2. Pay-Per-Click Advertising (PPC)

Paid ads are an excellent way to get immediate visibility for your firm. Google Ads and other PPC platforms allow you to appear at the top of search results when potential clients search for legal services. With careful keyword targeting, PPC campaigns provide an effective method for driving qualified traffic to your website and generating leads quickly.

3. Content Marketing

Content marketing is a powerful tool for establishing your firm's expertise and building trust with potential clients. By publishing informative blog posts, guides, case studies, and videos, you can address common legal questions, demonstrate your knowledge, and improve SEO. Quality content not only drives organic traffic but also positions your firm as a trusted authority in the legal field.

4. Social Media Marketing

Social media platforms such as Facebook, LinkedIn, and Instagram are essential for engaging with potential clients. Sharing valuable content, client testimonials, and legal insights on these platforms allows you to build relationships, increase brand awareness, and stay top-of-mind. Social media is also a great way to showcase your firm’s personality and engage with clients in real-time.

5. Reputation Management

A firm’s online reputation can significantly impact its success. Positive reviews and testimonials help build trust, while negative feedback can deter potential clients. Encouraging satisfied clients to leave reviews and handling any negative comments professionally is crucial. Reputation management is an ongoing effort that ensures your firm maintains a positive and trustworthy image online.

6. Email Marketing

Email marketing is an effective way to nurture relationships with current and prospective clients. Sending regular newsletters with legal tips, case updates, and firm news keeps your firm in front of your audience and helps maintain long-term client engagement. Personalized emails also foster stronger relationships, which can lead to repeat business and referrals.

7. Referral Programs

Word-of-mouth marketing remains one of the most effective ways to generate new clients. By implementing a referral program, you can incentivize satisfied clients to refer friends, family, or colleagues to your firm. Offering rewards or discounts for successful referrals can help build a steady stream of leads and foster long-term relationships with clients.

Growing your law firm requires a strategic approach and consistent marketing efforts. By focusing on key areas such as SEO, paid ads, content marketing, social media, reputation management, email campaigns, and referrals, you can strengthen your online presence, attract more clients, and build lasting relationships. At Lyra Marketing, we’re committed to helping your firm thrive in a digital-first world, leveraging effective strategies to achieve measurable results. Let us partner with you to elevate your marketing efforts and drive your firm’s success!

[revelagencyusa]

Maximizing Legal Success with Law Firm Marketing in New Jersey

In the competitive legal landscape of New Jersey, law firms must adopt innovative strategies to stay ahead. Effective marketing is essential for success in today’s competitive legal landscape. From digital campaigns to web design, embracing modern techniques can set your law firm apart. At Revel Digital Agency, we specialize in Law Firm Marketing in New Jersey, delivering tailored strategies that help law practices thrive.

The Importance of Law Firm Digital Marketing in New Jersey

With the rise of digital platforms, potential clients increasingly rely on the internet to find and connect with legal professionals. Whether they're searching for "best lawyers near me" or exploring firm reviews, having a robust online presence is critical. Law Firm Digital Marketing in New Jersey ensures your services are visible to the right audience at the right time.

Strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing drive traffic to your website. By targeting relevant keywords, like "personal injury lawyer NJ," you position your firm as a go-to resource for potential clients. Revel Digital Agency ensures your marketing efforts are aligned with your goals, boosting both visibility and credibility.

How Attorney Marketing in New Jersey Works

Marketing for attorneys involves more than just creating ads. It’s about building relationships, trust, and authority in the legal field. Attorney Marketing in New Jersey focuses on highlighting your expertise through:

Content Marketing: Publishing blogs, articles, and case studies that resonate with potential clients.

Social Media Campaigns: Engaging with your audience on platforms like LinkedIn and Facebook.

Email Marketing: Keeping your firm top of mind with informative and timely updates.

Revel Digital Agency takes a personalized approach, ensuring every marketing initiative reflects your firm's strengths and specialties.

Enhancing Online Presence with Lawyer Web Design in New Jersey

An engaging and user-friendly website is crucial for establishing your law firm’s credibility and attracting clients. Lawyer Web Design in New Jersey involves creating user-friendly platforms that cater to both potential clients and search engines. Your website should offer clear navigation, mobile responsiveness, and compelling content that answers clients’ questions.

At Revel Digital Agency, we integrate modern design with SEO best practices, ensuring your website attracts traffic and converts visitors into clients.

Why Invest in Law Firm Internet Marketing in New Jersey?

Law Firm Internet Marketing in New Jersey involves strategies designed to increase your online visibility. Through methods like local SEO and Google Ads, law firms can connect with clients who are actively searching for their services.

By targeting local keywords such as "divorce attorney New Jersey" or "criminal defense lawyer NJ," you ensure your firm appears at the top of search results. This visibility drives inquiries, consultations, and ultimately, new clients.

The Role of Attorney Digital Marketing in New Jersey

Digital marketing for attorneys encompasses a wide array of strategies aimed at improving your online reach. Attorney Digital Marketing in New Jersey combines elements such as:

Pay-Per-Click Advertising: Targeted ads to increase visibility for high-value keywords.

Reputation Management: Building positive client reviews on platforms like Google and Avvo.

Video Marketing: Sharing informative videos that showcase your expertise.

Revel Digital Agency excels in crafting comprehensive campaigns that deliver measurable results.

Building Authority with Lawyer Digital Marketing in New Jersey

Authority is essential in the legal field. Prospective clients want to work with firms they trust. Lawyer Digital Marketing in New Jersey focuses on positioning your firm as an industry leader. By regularly publishing insightful content, engaging on social media, and maintaining a strong online reputation, you demonstrate your credibility and expertise.

Lawyer Marketing in New Jersey: Connecting with Clients

To succeed in Lawyer Marketing in New Jersey, you must understand your audience. What are their pain points? How can your firm address their needs? By crafting personalized campaigns that speak directly to your audience, you build stronger connections and encourage engagement.

Revel Digital Agency uses data-driven insights to create marketing strategies that resonate with your target demographic.

FAQs: Answering Common Questions about Law Firm Marketing

What is the benefit of digital marketing for law firms? Digital marketing increases your visibility, helping potential clients find your firm online. It also enhances your credibility and drives new business.

How does local SEO help law firms in New Jersey? Local SEO ensures your firm ranks for searches like "lawyer near me," connecting you with clients in your area.

Why is a professional website important for law firms? A professional website builds trust, showcases your expertise, and serves as a hub for all your marketing efforts.

What services does Revel Digital Agency offer for law firms? We provide comprehensive services, including SEO, web design, PPC advertising, content marketing, and reputation management tailored to law firms in New Jersey.

Conclusion

Marketing your law firm in New Jersey requires a strategic approach that combines modern techniques with a deep understanding of your audience. Whether it's optimizing your website, running targeted ads, or enhancing your online presence, Revel Digital Agency has the expertise to help your firm succeed.

By investing in Law Firm Marketing in New Jersey, you not only increase your visibility but also build lasting relationships with your clients. Looking to elevate your law firm’s marketing efforts? Let Revel Digital Agency help you reach new heights.

[gobeyondseo]

How Family Law Digital Marketing Can Help You Reach the Right Clients

Reaching the right clients is key to growing any family law firm. With more people turning to the internet to find legal help, digital marketing is a powerful way to connect with those in need of your services. Family law digital marketing allows you to create a strong online presence, ensuring that potential clients can find you when they search for legal assistance. Successful marketing for family law attorneys plans should include regular social media posts that provide useful legal information, success stories, or insights into family law. If you’re looking to attract clients quickly, paid advertising can be an effective part of family law firm marketing. Creating valuable content, such as blogs, articles, or videos, is a great way to educate potential clients while showcasing your expertise. To know more, read the full blog here: https://medium.com/@gobeyondseo7/how-family-law-digital-marketing-can-help-you-reach-the-right-clients-fd28cffc7b99 

[blogbound]

How Business Law Attorneys Can Create a Sustainable Stream of Leads

The lifeline of success of business law undeniably lies in the continuous flow of leads. These leads serve as the cornerstone for attorneys, paving the path towards sustainable growth and client acquisition. Picture this: a bustling marketplace where businesses navigate through intricate legal landscapes, seeking guidance and representation. Amidst this dynamic ecosystem, generating and nurturing leads isn't just a routine task; it's the essence of maintaining relevance and fostering long-term relationships.

For business law attorneys, the importance of this process cannot be overstated. It's akin to tending to a garden – diligently nurturing seeds of potential until they bloom into fruitful partnerships. Without a steady stream of leads, even the most skilled attorneys may find themselves adrift in a sea of competition, struggling to stay afloat. At its core, the significance of generating sustainable leads for business law attorneys lies in its ability to sustainably fuel their practice. Imagine a reservoir brimming with opportunities, where each lead represents a potential client seeking legal counsel. 

This reservoir isn't just a source of revenue; it's a testament to the attorney's credibility and expertise. By cultivating a steady influx of leads, attorneys not only ensure a consistent flow of work but also fortify their reputation within the industry. Moreover, in a landscape where client retention is paramount, nurturing sustainable leads fosters loyalty and trust. It transforms casual inquiries into enduring partnerships, where clients rely on their attorney not just for legal advice, but as a strategic ally in their business endeavors. In essence, the journey of generating sustainable leads isn't merely a business tactic; it's the cornerstone of building a thriving and enduring legal practice.

Defining Target Audience

In the realm of business law, understanding the intricacies of your target audience isn't just a strategic choice; it's the cornerstone of success. Picture this: a tailor crafting a bespoke suit, meticulously measuring every contour to ensure a perfect fit. Similarly, for business law attorneys, defining their target audience is akin to tailoring their services to meet the unique needs of their clients. It's about identifying and understanding the ideal client profile, a blueprint that guides attorneys towards fruitful partnerships and sustainable growth. Without this clarity, attorneys risk casting their net too wide, diluting their efforts and missing out on opportunities for meaningful connections.

Delving deeper into why this understanding is crucial, especially for the Long Island corporate attorney. Imagine navigating the bustling streets of Long Island, each business clamoring for attention amidst the vibrant tapestry of commerce. In this landscape, understanding the specific needs, pain points, and challenges of the target audience isn't just advantageous; it's imperative. It's about speaking their language, empathizing with their struggles, and offering tailored solutions that resonate on a personal level. By honing in on these nuances, Long Island corporate attorneys can position themselves not just as legal advisors, but as trusted allies in their clients' journey towards success. In essence, defining the target audience isn't merely about segmentation; it's about forging meaningful connections that lay the groundwork for lasting partnerships and mutual growth.

Building an Online Presence

In today's interconnected world, building an online presence is paramount for small business attorneys in Long Island. Think of it as laying the foundation for your digital identity—a virtual storefront that operates around the clock, showcasing your expertise and services to potential clients. A professional website serves as your digital business card, providing visitors with a glimpse into your legal prowess, the array of services you offer, and the satisfaction of past clients through authentic testimonials. It's like having a welcoming reception area where visitors can learn about your practice, fostering trust and confidence in your abilities right from the start.

Delving into the importance of search engine optimization (SEO) in enhancing your online visibility and attracting organic traffic. Imagine the internet as a vast ocean, with millions of websites competing for attention. SEO acts as your compass, guiding search engines like Google to recognize and prioritize your website amidst this sea of information. By strategically incorporating relevant keywords, creating valuable content, and optimizing your website's structure, you can improve your rankings in search engine results. This not only increases your visibility to potential clients but also drives organic traffic to your website, offering a steady stream of opportunities for engagement and client acquisition. For small business attorney Long Island, harnessing the power of SEO is essential for standing out in a crowded digital landscape and establishing a strong foothold in the local market.

Content Marketing Strategy

Content marketing isn't just a buzzword; it's a strategic cornerstone for the Long Island business dispute attorney seeking to carve out their niche in the legal landscape. Picture this: a library filled with resources, each page brimming with insights and solutions to common legal issues. That's the essence of content marketing—a vehicle for delivering valuable and informative content that educates, engages, and empowers potential clients. From insightful blog posts to in-depth articles, from comprehensive whitepapers to compelling case studies, content serves as a bridge, connecting attorneys with their audience in a meaningful way.

Imagine navigating the complex terrain of business disputes, each case presenting unique challenges and nuances. In this landscape, addressing common legal issues and providing actionable solutions through content marketing isn't just beneficial; it's essential. By offering valuable insights and practical guidance through blog posts, articles, and case studies, attorneys position themselves as trusted advisors, ready to assist clients in their time of need. In essence, content marketing isn't just about creating content; it's about building relationships, solving problems, and ultimately, positioning Long Island business dispute attorneys as indispensable allies in the pursuit of legal resolution.

Networking and Relationship Building

Networking isn't just about exchanging business cards at events; it's about cultivating meaningful relationships that serve as the bedrock of success for business law attorneys. Imagine a vibrant tapestry of professionals gathering at industry conferences and networking events, each interaction a potential opportunity to forge alliances and foster trust. These gatherings aren't just social occasions; they're fertile grounds for building connections with both potential clients and referral sources. From rubbing elbows with fellow attorneys to engaging with industry leaders, networking events offer a platform for attorneys to showcase their expertise and establish themselves as trusted advisors within their field.

Picture a seasoned navigator charting a course through uncharted waters, armed with a compass and a keen sense of direction. Similarly, attorneys can navigate networking events by prioritizing quality over quantity, focusing on building genuine connections rather than collecting business cards. By actively listening, offering value, and demonstrating genuine interest in others, attorneys can position themselves as trusted advisors, fostering long-term relationships based on mutual respect and reciprocity. Additionally, partnering with a New York digital marketing company can amplify these efforts, leveraging digital platforms to extend their reach and enhance their visibility within the legal community. In essence, networking isn't just a means to an end; it's a strategic endeavor that lays the foundation for lasting partnerships and sustained success in the competitive landscape of business law.

Utilizing Social Media

Harnessing the power of social media has become indispensable for businesses seeking to elevate their brand presence. Picture a bustling marketplace where conversations buzz incessantly, each platform teeming with potential connections and opportunities. Social media platforms like LinkedIn, Twitter, and Facebook serve as virtual arenas where businesses can not only showcase their expertise but also engage directly with their target audience. From sharing industry insights to highlighting company achievements, these platforms offer a dynamic stage for building brand awareness and fostering meaningful interactions with followers.

Imagine a master storyteller weaving tales that captivate and resonate with their audience, sparking conversations and forging connections. Similarly, businesses can create compelling social media content by crafting narratives that resonate with their audience's interests and pain points. Whether it's sharing informative articles, hosting live Q&A sessions, or showcasing behind-the-scenes glimpses, the key lies in delivering value and authenticity. Moreover, fostering meaningful interactions with followers involves active engagement, responding to comments, and initiating conversations to cultivate a sense of community. By embracing these strategies, businesses can leverage social media not just as a promotional tool but as a platform for building lasting relationships and driving meaningful engagement.

Key TakeAways of How Business Law Attorneys Can Create a Sustainable Stream of Leads

The ability to consistently attract and retain clients is paramount to sustaining a thriving practice. By implementing a strategic approach to lead generation, business law attorneys can create a sustainable stream of leads that fuels long-term growth and success. Understanding the unique needs of their target audience, establishing a strong online presence, leveraging content marketing, networking effectively, utilizing social media platforms, and implementing targeted lead generation tactics are all integral components of this approach. By adopting these strategies and remaining proactive in their implementation, business law attorneys can position themselves as trusted advisors and thought leaders within their niche, ultimately driving sustainable growth and profitability for their practices. 

To create a sustainable stream of leads, business law attorneys must adopt a holistic approach that combines both traditional and digital marketing tactics. By focusing on building meaningful relationships, delivering valuable content, and leveraging the power of technology, attorneys can establish themselves as go-to experts in their field. By consistently refining their strategies, staying attuned to market trends, and adapting to the evolving needs of their audience, business law attorneys can ensure a steady influx of leads that fuels their continued success in the competitive legal landscape.

[gandhitechnowebsolutions]

Information About Personal Injury Attorney's Digital Marketing

This is the digital age; hence hiring a personal injury lawyer marketing agency is the ideal way to do this, as explained in this article.

[mymotivacionallmaximo33]

English:

How interesting to Start Working and/or (Playing, Being on Social Networks, Studying, Looking for a Job, Sports, Disciplines, Friends, Family and Others) early with a "very BRIEF History of HUMILITY".

Pay attention to the lyrics below:

In a world where specialization is rewarded, an Artisan Elder demonstrates that the VALUE of traditional SKILLS goes beyond money. His Dedication to his craft Captivates a wealthy visitor, Who is looking for a Unique piece "That Only He Can Create".

Spanish: Que interesante Empezar a Trabajar y/o (Jugar,Estar en Redes Sociales,Estudiar,BuscarTrabajo,Deportes,Disciplinas,Amigos,Familia y Otros) desde Temprano con una "Historia muy BREVE de HUMILDAD".

Atención a la Letra a continuación:

En un mundo donde la especialización es recompensada, un Anciano Artesano demuestra que el VALOR de las HABILIDADES tradicionales va más allá del dinero. Su Dedicación a su oficio Cautiva a un visitante adinerado, Quien busca una pieza Única "Que Solo él Puede Crear".

[roysexton]

Time capsule time? Edgewise Media’s “Get A Word In” podcast … “Integrate Marketing Silos: A Conversation with Roy Sexton”

Adam Walker and Edgewise Media, thank you for this opportunity! Not sure how but I missed this video interview posting a few months back when it posted – I’m so sorry about that. Looking forward to watching and seeing whatever may have been on my crazy mind then. LOL. Thank you for all you do for our community! Show description: “Join Roy Sexton, a trailblazing legal marketing strategist, as he…

[rokonuzzamanseo]

How not to build your online presence on LinkedIn.

So many experts are advising you to do X, Y, and Z.

It’s easy to get distracted and overwhelmed.

This year, I’ve been building my profile on LinkedIn.

I won’t tell you what to do.

Just what has worked for me:

1. I didn’t ignore my profile. ↳ I treated it as a 24/7 shop window.

2. I didn’t just talk about myself. ↳ I balance my content with stories and insights.

3. I aim to be approachable & friendly. ↳ It’s a no-brainer, but being nice goes a long way!

4. I kept it simple. ↳ My posts are easy to read and understand.

5. I didn’t overcomplicate it. ↳ Don’t overthink it — I learned as I did it.

6. I didn’t give up! ↳ Even though it was slow at the start.

7. I didn’t ignore networking. ↳ I talked to people & commented everywhere.

Everyone has different reasons for building their online presence.

So your journey will be unique.

The most important thing is to find what works for you.

And you’ll only do that by giving it a go!

P.S. What’s your top tip for building your LinkedIn profile?

[techifox]

Digital marketing for law firms is a must-have in today's digital age to establish a strong online presence and reach their target audience. By utilizing digital marketing strategies such as SEO, social media, content marketing, and email marketing, law firms can increase brand awareness, website traffic, generate leads, and ultimately drive revenue. With effective digital marketing, your law firm can differentiate itself from competitors and establish itself as a trusted leader in the legal industry.

[mariacallous]

If you’ve rented an apartment in the US in the past several years, you may have had the sense that the game was rigged: Prices creep up not only at your building but at others throughout the city, seemingly in lockstep. A new civil lawsuit brought by the US Department of Justice today alleges that in many cases it’s not just in your head—and that a single company’s algorithm is to blame.

That company is RealPage, a Texas-based firm that provides commercial revenue management software for landlords. In other words, it helps set the prices of apartments. But it does so, the DOJ alleges in its lawsuit, by effectively helping its clients cheat; landlords feed rental rate and lease terms into the system, and the RealPage algorithm in turn spits out a suggested price that enables coordination and hinders competition.

“By feeding sensitive data into a sophisticated algorithm powered by artificial intelligence, RealPage has found a modern way to violate a century-old law through systematic coordination of rental housing prices,” deputy attorney general Lisa Monaco said in a statement.

RealPage’s reach is broad. It controls 80 percent of the market for software of its kind, which in turn is used to set prices of around 3 million units across the country, according to the DOJ. It already faces multiple lawsuits, including one from the state of Arizona and another in Washington, DC, where RealPage software is allegedly used to price more than 90 percent of units in large apartment buildings. RealPage’s algorithmic pricing first gained broader attention when a 2022 ProPublica investigation detailed how the company’s YieldStar software works.

The DOJ civil lawsuit, which was joined by the attorneys general of eight states, is a significant escalation in legal action against the company. It’s also a first for the DOJ, according to officials speaking on background during a call to discuss the complaint. While the government had previously filed criminal charges against an Amazon seller for algorithm-enabled price-fixing, this is the first civil action in which the algorithm itself, the Justice Department official says, was effectively the means of the violation.

The complaint itself quotes RealPage executives allegedly acknowledging anticompetitive aspects of its product. “There is greater good in everybody succeeding versus essentially trying to compete against one another in a way that actually keeps the entire industry down,” one RealPage executive allegedly wrote.

RealPage has repeatedly denied any allegations of antitrust violations, going so far as to publish a six-page digital pamphlet that claims to tell “the Real Story” about its products, along with an extensive FAQ page on a dedicated public policy website. The company did not immediately respond to a request for comment. “Attacks on the industry’s revenue management are based on demonstrably false information,” one section of that site reads. “RealPage revenue management software benefits both housing providers and residents.”

“We are disappointed that, after multiple years of education and cooperation on the antitrust matters concerning RealPage, the DOJ has chosen this moment to pursue a lawsuit that seeks to scapegoat pro-competitive technology that has been used responsibly for years,” said Jennifer Bowcock, senior vice president of communications and creative at RealPage, in an emailed statement. “RealPage’s revenue management software is purposely built to be legally compliant, and we have a long history of working constructively with the DOJ to show that."

The DOJ disagrees. “Algorithms don’t exist in a law-free zone,” said Monaco in a press conference to discuss the case. “Training a machine to break the law is still breaking the law.”

In this case, the complaint alleges that those algorithms consistently drove rental prices upward. “RealPage’s software tends to maximize price increases, minimize price decreases, and maximize landlords’ pricing power,” said the DOJ in a press release. RealPage also doesn’t just recommend prices; in many cases, it actively sets them.

“RealPage actively polices landlords’ compliance with those recommendations,” said US attorney general Merrick Garland in today’s press conference. “A large number of landlords effectively agree to outsource their pricing decisions to RealPage by using an ‘auto-accept’ setting that effectively permits RealPage to determine the price a renter will pay.”

The DOJ also claims RealPage has created a “self-reinforcing feedback loop” with its data intake and pricing recommendations structure that also gives it an alleged monopoly in the apartment revenue management software industry. Any competitor who plays by the rules, the DOJ claims, is at a distinct disadvantage.

The Justice Department has spent the past several years staffing up with technologists and data scientists, better enabling them to “interrogate the code,” as multiple officials described the investigative process. While this is the first major algorithmic collusion case, DOJ officials suggested it would be far from the last.