#at least the next interview is shorter :)))))) 10 questions compared to this interview’s 13 :)))))))
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why are they still like this?
(attempted) tl below the cut!
Always Giving It Their All! A Full Throttle Interview☆
Please introduce the unit, as well as yourselves.
YUI: I’m YUI, a vocalist!
RIO: I’m RIO, and I’m also a vocalist.
MEGU: We’re the performers, MEGU and—
DAI: DAI.
YUI: Also, he’s not here right now, but IV, our pal who does the soundwork for FT4 and works the DJ booth at our lives, says hi too!
Please tell us the origins of the name of your unit.
YUI: There’s quite a lot to say about the origins of our unitname, but… well, we’re always going at full throttle! We’re always accelerating at top speed no matter what we do! We can��t be stopped! Such were the feelings behind our decision of the name!
Please tell us what your individual duties within the unit are.
MEGU: I’m in charge of the choreography~. And the emceeing!
DAI: But that’s just you being your usual chatty self, right?
RIO: DAI is in charge of the designing and the restyling of the costumes.
DAI: There’s no one else here but me who could make us look as cool as can be.
MEGU: RIO seems to be the token serious one of FT4, yeah? He even helps IV out sometimes.
DAI: I imagine that IV, too, consults with RIO whenever he has problems with his songwriting.
YUI: What about me?! What am I in charge of?
RIO: You’re in charge of firing up the crowd, aren’t you?
MEGU: To put it another way, you’re in charge of keeping things lively☆
DAI: Well, at an actual live, us performers will be sure to liven things up, though.
YUI: We vocalists won’t lose to you guys either!
RIO: Oi, don’t go off-topic.
MEGU: As expected of our token serious guy, good work bro (lol).
There are both Third Year and Second Year High School students in the unit, so is there an atmosphere of clear distinction between the “Seniors” and the “Juniors”?
YUI: Such an atmosphere existed between DAI and RIO in the past, but nowadays, it doesn’t seem to exist at all. Rather than being divided into seniors and juniors, we’re more like friends! Ah, IV is really scary when he gets mad, though. He’s the most senior-like person in that sense, I guess… Ah, I really shouldn’t have said that! If he finds out that I called him scary, he’ll flip out on me later.
All of you work harmoniously with each other, but when did you first meet?
MEGU: DAI and I met when we were Elementary School students, didn’t we? He had a really sharp look in his eyes back then. Ah, but that doesn’t seem to have changed till now?
DAI: Huuh?! You’re the one who was a total wolf in sheep’s clothing as an Elementary School student. Your eyes weren’t smiling at all.
MEGU: We met RIO and YUI in Middle School, right? I was unexpectedly drop-kicked by YUI during my first meeting with him, y’know?!
DAI: But well, all of us did hit it off pretty quickly, yeah?
Please tell us if there are any places where the five of you have created memories.
MEGU: The four of us would often hang out with IV at the hospital, so it’d be there, I guess?
RIO: We made music there, fooled around like idiots while talking about the most inane of things there, and we occasionally studied there too.
MEGU: We hardly ever studied, though (lol).
DAI: You at least open your textbook before a test, right? Well, it’s not like you could even keep it open for 10 minutes… We also decided on the name of our unit at that hospital, yeah?
MEGU: Yup, yup! I remember that we got so hyped up that the nurses got mad at us.
A Must-See for Fans who Want to Know More About Them♪
Please tell us more about your upcoming album.
RIO: The instrumentals are cool, and I think that it’s an album that is uniquely us. Some of the songs have lyrics that spell out the thoughts and feelings of us members. I hope that our feelings will be able to reach the listeners of the album.
DAI: The photoshoot for the album’s jacket flew by real fast. Everyone had gotten really into it, and we were all fighting over who looked the coolest. Well, the three of them weren’t as good as me, though.
What do you talk about in the dressing room, as well as backstage?
YUI: When I get way too pumped up, I tend to forget what I’m gonna say in the actual performance, or what the next song we’re gonna sing is, so I’m often the only one who’s doing a final check instead.
Please tell us about a topic that has created a buzz among the five of you as of late.
DAI: Ah, it’d be about LIPxLIP, I guess?
MEGU: It has to be about them, right? We’ve really been buzzing about it, right? (lol)
DAI: It has been a while since MEGU and I have seen LIPxLIP at work, but those guys weren’t talking to each other in the waiting room at all.
MEGU: If it were us, the very notion of silence would be completely unthinkable, right? At least someone would definitely be talking, no? And then we got to talking about how amazing LIPxLIP, who’re the complete opposites of us, are. When it comes to work, they’re able to understand each other really well, so maybe they’re using telepathy? That’s how it seems, at least (lol).
DAI: Those guys are performing better than they did back when we watched their dance lessons, no?
MEGU: The two of them are really amusing, aren’t they?☆
Please tell us if you have anything to reveal that’s along the lines of “I haven’t told the other members this, but the truth is…”.
MEGU: It’s kiiinda embarrassing, but I’ll reveal a very special secret! To be honest, I… witnessed YUI drinking DAI’s protein without permission, y’know? Many times too!
DAI: Huuh?!
YUI: Hey, don’t expose me! Wait, that’s not even MEGU’s secret, that’s mine!
MEGU: Ain’t that obvious? My secrets don’t come cheap, y’know?
DAI: I’ve been wondering why it’s been decreasing so quickly as of late… So it was your doing, YUI!
YUI: Ah, MEGU you idiot! Now I won’t be able to get into DAI’s protein anymore!
RIO: Don’t you have the option of just buying your own?
Are there any places that you have gone out with the other members to recently?
RIO: If you’re talking about places we’ve been to recently, we, along with IV, went to MEGU’s family’s vacation home as a group of five, I guess? We’ve been there a few times, but it’s a place that’s a ways off from the city. It’s a nice place that’s surrounded by nature. We messed around till dawn… somehow, it was kind of troublesome.
By the way, is there anything that you would like to do with the other members when Spring arrives?
YUI: I want all of us to take a break and go on a trip together!
RIO: Yeah, going away for a while does sound nice. Also, what do you think about going cherry blossom viewing?
YUI: That sounds great too! Make lunches for us, RIO. I want rice balls, wieners, and omelettes in mine, okay?
RIO: I’d like to make that for you, but I’d have a lot to handle if I had to take everyone’s requests.
YUI: And when it gets warmer, I wanna go out and skateboard as much as I can. You should try it too, RIO, I’ll teach you!
RIO: Sure, why not?
Lastly, please give a message to your fans!
MEGU: Have you guys gotten waaay more interested in us?
DAI: We call our fans “SICKS”, with the intended meaning of being addicted to FT4.
MEGU: Yup, yup! All you guys out there, go ahead and get drunk on us, get drowned in us, and get captivated by us☆
RIO: Yeah, we definitely won’t make you regret it.
YUI: Also! There’s the meaning of being the sixth member of FT4 in “SICKS”! We’ll be continuing to go at full throttle from here on out, so don’t get thrown off and be sure to follow us! Got it, SICKS?!
#many liberties were taken in the tl loll. why do all of them speak like *this*#no yuis were hurt in the interview… probably#dai bby ily but you speak reallyyyyyy funny :(#at least the next interview is shorter :)))))) 10 questions compared to this interview’s 13 :)))))))#fedora throttle4#fedora translations4#instant ramen instructions comprehensions
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My least favorite feeling is feeling stuck.
I could be stuck with personal growth, stale in my relationships, fresh out of ideas at work… the list is endless.
The fear of remaining stagnant can be crippling.
I’ve felt that way many, many times. Each time it feels like I’ll never overcome it, like I’m permanently drained of motivation.
Know what I mean? Perhaps you’ve resigned yourself to living a miserable, boring life. Maybe you even believe you don’t deserve better than that. When you feel so bad for so long, it’s hard to imagine life any other way.
I’ve been there too. Many times.
In fact, I’ve made so many trips to Yucklando and back that I’ve proved to myself that my time there isn’t permanent. Some of my trips are definitely longer than others, but I always return.
And because I know I always return home, I’ve made it a habit that every time I’m in a “valley,” I remind myself of aaalllll the other valleys I’ve already been in. I remind myself that this valley is no different than the others, even though it feels like it is. I remind myself that I have felt like this before and that I have overcome it before too.
You don’t have to face the valleys alone. In fact, it’s better not to face them alone. When we’re alone, that’s when the crushing negativity can creep in… all the self-doubt, the worry, and the fear.
We’ve all got little “voices” inside our heads. Sometimes they’re positive, but sometimes they’re negative. When you tell yourself you “can’t” or you’ll “never” or you “don’t deserve it”… those are the voices. And the times when those voices are the loudest? Well, those are the valleys.
To get out of the valleys, you have to shush the negative voices. And the best way to shush ’em isn’t to try and get rid of them — because they’ll always return, saying something different next time. No, the best way to shush the voices is to crowd them out.
How do you crowd ’em out? The answer might surprise you.
Every time you read, you get access to a fresh perspective — and you get to choose that perspective every single time.
Every time you read, you hear other voices besides the ones in your head.
Every time you read, you make your world bigger.
You give yourself the opportunity to grow and improve your life… one word at a time.
So where should you start? I can help with that! Below is a detailed list of 21 motivational books you can use to fill your mind with positive voices, empowering ideas, and inspiration to create a life you love.
1 .The Subtle Art of Not Giving a F*ck by Mark Manson
I bet that title grabbed your attention, huh? It does have a bit of shock value — but it also backs it up with legit advice on how you can determine what to care about… and what not to. Pretty bold thinking, right?
2. Think and Grow Rich by Napoleon Hill
This is one of those books that’s a bit older but makes everyone’s “Best Motivational Books” list. Napoleon conducted dozens of interviews with the most successful and richest people in the early 20th century and drills down into the common traits between them.
3. Awaken the Giant Within by Tony Robbins
Tony Robbins is one of the names most synonymous with self-help books. And for good reason — he’s written six best-selling books about financial freedom, personal development, and more. I especially like this book because he shares what he’s learned about the best ways to help people break through to new levels in life.
4. The Success Principles by Jack Canfield
This is the *perfect* book for those who feel stuck with where they are in life. I’ve totally been there, and this book helped me get out of my slump. With short chapters on each topic, Jack teaches you how to increase your confidence, tackle daily challenges, live with passion and purpose, and make your goals real. You’ll be back on track in no time.
5. Spirit Driven Success by Dani Johnson
Dani Johnson went from being homeless to a millionaire in TWO years. Two years, folks. She’s an ordained minister and teaches how to “unlock the door to biblical wealth and prosperity secrets.” I was so inspired by her story and knew I had to add it to this list.
6. Tools of Titans by Tim Ferriss
Over the last two years, Tim has interviewed the best of the best in the world on his podcast. He’s taken everything he’s learned from those 200+ interviews and packed it into this GINORMOUS book. But don’t let the size intimidate you — think of it as a giant resource for health, wealth, and happiness.
7. Rich Dad Poor Dad by Robert Kiyosaki
Robert explores the mindset that you don’t have to earn a ton of money to be rich. He’s responsible for changing how millions of people think about money and investing. This is one of the best personal finance books out there.
8. Lean In by Sheryl Sandberg
Ever heard of Facebook? (LOL!) Sheryl Sandberg is the COO of the social media empire, and she’s created a name for herself by teaching women how to take control of their careers and be true leaders in their fields. She shows “specific steps women can take to combine professional achievement with personal fulfillment.”
9. How to Win Friends and Influence People by Dale Carnegie
Here’s another old-time classic that you’ll find on many “Best of” lists. It has sold millions of copies over the years and illustrates how to interact with people in an effective way. Communication = the key to success in ANYTHING.
10. Losing My Virginity by Richard Branson
Richard Branson is the founder of Virgin Atlantic Airways, Virgin Records, and more top businesses. He’s one of the most iconic entrepreneurs of our day. This autobiography tells the story of his crazy-interesting life and how he writes his own rules in business. It’s a fresh take on the traditional “self-help” book.
11. Big Magic by Elizabeth Gilbert
The author of the wildly successful Eat, Pray, Love is back with another book on inspiration, creativity, and conquering the fears that are holding you back. She’s super inspirational and when you finish reading the book, you’ll want to start taking action stat.
12. The Obstacle is the Way by Ryan Holiday
You know what I say: Being happy isn’t about having zero problems — it’s being able to solve the problems we do have, no matter how big or small. And that’s why I love this book so much. It shows you how to turn problems into successes.
13. Loving What Is: The Four Questions That Can Change Your Life by Byron Katie
Byron Katie created a process called The Work that helps you see your problems in a different light. This book expands on that process through specific examples of people working through their problems and understanding the underlying thought processes behind them. It’s considered one of the leading books on personal transformation.
14. The Now Habit by Neil Fiore
Are you a procrastinator? Always putting things off and either doing them at the last minute or not doing them at all? I used to be just like that until I read The Now Habit. Now I get my booty in gear and get things done so that I can enjoy my free time faster — without feeling guilty.
15. Mindset: The New Psychology of Success by Carol Dweck
You guys know how much I consider mindset to be an integral part in anyone’s success. Well, this book is THE book about mindset. I got so much out of it that I even based part of my Money Mindset Transformation workshop on the principles taught by Dr. Dweck in this book.
16. The Dip by Seth Godin
I’m sure you’ve heard the saying “Winners never quit and quitters never win.” But… sometimes winners DO quit and quitters DO win! But how do you know when to quit or when to push through? Seth teaches exactly that in The Dip.
17. The Millionaire Next Door by Thomas Stanley & William Danko
Being a millionaire doesn’t have to mean you’re flashy or have expensive things. In fact, you could have a millionaire living right next door and not even know it. This book walks you through the seven “rules” all millionaires live by — and they’re probably not what you expect!
18. 7 Habits of Highly Effective People by Stephen Covey
Stephen Covey is another highly regarded author in the motivational world. This book came out 25 years ago, but it’s still one of the most recognizable and recommended personal growth books out there.
19. Psycho-Cybernetics by Maxwell Maltz
No, this book is not about robots It’s a shorter, easier way of saying “steering your mind to a productive, useful goal so you can reach the greatest port in the world, peace of mind.” It’s a fairly unknown book compared to others on this list, but Tony Robbins is a fan — and so am I.
20. The War of Art by Steven Pressfield
Here’s another great book about unleashing your creativity and pushing through roadblocks standing in your way. If you’re a wannabe author, this book is for you — Steven Pressfield was over 40 years old when he first got published. You’re never too old!
21. Change Anything by Kerry Patterson & Joseph Grenny
Have you ever tried to make a change in your life (go on a diet, start exercising, etc.) but couldn’t follow through? There’s a reason for that, and this book dives into how you can change your destructive habits and replace them with better behaviors.
This blog contains affiliate links, meaning, if you click through and make a purchase, I may earn a commission. This is at no additional cost to you.
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What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples) published first on https://nickpontemrktg.wordpress.com/
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What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples) published first on http://nickpontemktg.blogspot.com/
0 notes
Text
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
from Marketing https://unbounce.com/lead-generation/what-is-a-squeeze-page-anyways-with-examples/ via http://www.rssmix.com/
0 notes
Text
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
from Marketing https://unbounce.com/lead-generation/what-is-a-squeeze-page-anyways-with-examples/ via http://www.rssmix.com/
0 notes
Text
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
from Marketing https://unbounce.com/lead-generation/what-is-a-squeeze-page-anyways-with-examples/ via http://www.rssmix.com/
0 notes
Text
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
0 notes
Text
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
from Digital https://unbounce.com/lead-generation/what-is-a-squeeze-page-anyways-with-examples/ via http://www.rssmix.com/
0 notes
Text
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
https://unbounce.com/lead-generation/what-is-a-squeeze-page-anyways-with-examples/
0 notes
Text
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
from Marketing https://unbounce.com/lead-generation/what-is-a-squeeze-page-anyways-with-examples/ via http://www.rssmix.com/
0 notes
Text
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples) published first on http://nickpontemktg.blogspot.com/
0 notes
Text
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)
As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.
But as buzzwords come and go, you’re likely to come across an outdated or unusual phrase like “squeeze pages” for the first time and wonder—hey, what the heck does that even mean?
It doesn’t help that everyone seems to have their own definition of what a squeeze page actually is. Some people say it’s a type of landing page. Others say it’s an overlay, like a popup or splash page.
Well, we’re here to set the record straight.
Here’s the Definitive Definition of a Squeeze Page
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
A squeeze page example built using Unbounce.
Squeeze pages are usually quite short, but they almost always include:
A headline that clearly communicates the benefit you are going to provide
Supporting text that gives enough information for the visitor to make a decision
An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page
And the thing is, squeeze pages sound like they’re a lot more annoying than they actually are. (Nobody wants to be squeezed … that just sounds uncomfortable.) You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.
More like a gentle hug than a squeeze, actually. (But I guess a “gentle hug page” just doesn’t have the same ring to it, does it?)
Editor’s Note: While they can also capture first names and emails, popups and sticky bars aren’t technically squeeze pages. The difference is that you direct traffic specifically to squeeze pages for lead generation, whereas popups and sticky bars typically convert traffic that’s already going to a website page for another reason.
Wait, What’s the Difference Between a Squeeze Page and a Landing Page?
A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). So this comparison isn’t so much like apples and oranges … it’s more like comparing apples to a very specific type of apple.
Both landing pages and squeeze pages pack everything you need onto a single page. They’re both great for targeted campaigns when you’re trying to get visitors to take a certain action. And they both usually only have one main CTA, so you can easily track conversions.
That being said, there are a few key differences between landing pages and squeeze pages:
table, td, th { border: 1px solid black; } table { border-collapse: collapse; width: 100%; } th { height: 50px; } th, td { padding: 15px; }
Landing PagesSqueeze PagesMay contain multiple form fields, to gather as much info as possible from leadsContain only one or two form fields: name and email addressVary in lengthOften much shorter and to-the-pointCan be click-through (via a button)Always contain at least two form fields (for lead generation)Often feature elaborate graphics, details, and social proofOften feature the bare minimum to keep visitors from overthinkingCan be used at any point in the buyer journeyTypically used near the start of the buyer journeyMay receive traffic from multiple sources, including emailTypically do not receive traffic from email sources
Editor’s Note: Despite their differences, you can easily build both landing pages and squeeze pages using the drag-and-drop Unbounce Builder. Check out some high-converting templates to get started on yours today.
How Do You Make a Good Squeeze Page?
For this, the first thing you need to do is create a great lead magnet. After all, you’re asking somebody to give up their email address—one of the most important and private pieces of contact information they have. You better be able to offer up somethin’ real good to them in exchange.
Here are some of the most common lead magnets marketers use to attract leads on squeeze pages:
A video or video series
A newsletter
A contest
A coupon
A printable PDF
A free report
A free webinar
An interview series
A free video course
A podcast
A whitepaper
An interactive checklist or worksheet
A free text-based email course
A free starter kit or toolbox
A template of some kind
Editor’s Note: Looking for something a bit more outside-the-box for lead gen? Be sure to check out our other article, 10 Creative Lead Gen Examples Sources from Marketing Legends.
Four Squeeze Page Examples Built Using Unbounce
1. The regular squeeze
Here’s an example of a classic squeeze page, courtesy of the fine SaaS marketers over at Officevibe. In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership.
A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They smartly call out the main benefit of the ebook right in the headline (“learn how to be a good leader”), and highlight the three big topics covered in the guide for people who are still on the fence. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads.
But just because the goal of the page is simple doesn’t mean you can’t personalize it for your customers. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality.
The result? This squeeze page has a conversion rate of over 35%.
Oh, and one other thing: notice the disclaimer underneath the download button? “By clicking, you consent to receive culture and engagement communications from Officevibe.” This isn’t just there as a legal requirement—it’s also a smart way to set expectations for visitors. Now, they won’t be surprised when your follow-up emails start showing up in their inbox.
2. The extra squeeze
Looking to take a different approach? You could always try something more like what Healthy Spot has done here. Rather than gate their free coupon behind an email form, they’ve made the coupon readily available at the top of the page for visitors—no strings attached.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter.
What’s clever about this approach is that Healthy Spot has already demonstrated the value they provide with the coupon. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up.
3. The full-page squeeze
There’s nothing wrong with a quick squeeze, but sometimes adding a little length to your page can make it even more persuasive. Check out this example from Bariatric Eating, promoting their “Ultimate WLS Thanksgiving ebook.” It’s converting at a rate of over 41%!
This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
What’s great about this approach is how everything you need is packed in above the fold, but then expanded on underneath. The recipe section is sure to tempt hungry visitors into giving up their email address (that cranberry sauce sounds mighty tasty), while the “About the Author” section builds more credibility.
And of course, the page keeps squeezing you towards the free ebook, right up until the end.
4. The interactive squeeze
Now, here’s a squeeze page that looks completely different from all the other examples we’ve featured so far.
To help promote their “Wellness Collection” of herbal teas, the team over at Herbaly created this powerful lead generation quiz. The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions.
Not only does this interactive squeeze page line up perfectly with the Herbaly target audience, but it also converts at a fantastic rate of over 40%. By the time visitors get to the end of the 13 questions, they’re primed and ready to give up their email address in exchange for the results.
And What Should You Do After a Squeeze Page Finishes, Uh … Squeezing?
If your squeeze page is successful, you’ll soon have a ton of new email addresses. These are leads that have expressed some interest in a topic related to your business, so it’s in your best interest to follow up with them ASAP.
Here are some steps you’ll want to take after your page is finished squeezing:
Deliver the Goods – Whatever it is you were promising in exchange for their contact information, now is the time to deliver. Whether it’s a free ebook, template, webinar, or something else entirely—make sure you get the content to your new leads as quickly and easily as possible.
Show a “Thank You” Page – Someone trusted you with their email address, the least you can do is say thank you. Use this as an opportunity to tell your visitors what will happen next and preemptively answer any questions they might have.
Push Lead Info Into Your CRM – If you’re using a tool like Salesforce, you’ll want to set up your squeeze page so the leads get automatically routed to your customer database. This will be important so you can attribute where these leads originally came from and trigger eventual nurture.
Send an Immediate Email – Set up an automated email that triggers whenever someone fills out the form on your squeeze page. This email should remind visitors why they gave you their email address in the first place, and explain what happens next.
Follow Up with Drip Marketing – Add any leads that come through your squeeze page to a drip email campaign. This will keep them moving further down the funnel, and closer towards a purchase. You can recommend similar content, offer them promotions, or add them to your newsletter.
So, Do Squeeze Pages Work?
Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
And while “squeeze page” might be an uncommon phrase these days, marketers still love to use them for lead generation campaigns. They’re powerful because they’re so easy to create and duplicate, which means you can spend more time testing different elements on them, figuring out what works for your audience, and optimizing them for conversions.
In this case, the juice really is worth the squeeze.
What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples) published first on https://nickpontemrktg.wordpress.com/
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