#asseenonscreen

[tasselshongkong]

[ Crockett & Jones 🇬🇧 ] Highbury Returning to office in good shape. You cannot go wrong in a pair of C&J smart shoes. Handmade in England. • 一齊準備好以最佳狀態回到辦公室！ C＆J 出品的簡約正裝皮鞋於英國人手製作，原廠拉線放水橡膠鞋底柔軟度適中，對應香港四季各種天氣穿用。英國皇家指定，百年獨立家族品牌，香港官方代理專業售後服務。 • #crockettandjones #madeinengland #handmadeshoe #rubbersole #derbyshoes #007 #asseenonscreen #officeattire #dressshoes #formalattire #crockettandjoneschina #crockettandjoneshongkong #official #官方代理 #英國製造 #人手製作 #007特務電影同款 #拉線膠底 #防水防滑 #原廠換底 #專業售後 #上班穿搭 #正裝穿搭 #140年工藝傳承 #英國皇室御用 #crockettandjones香港 #專賣店 #tasselshongkong (at LANDMARK置地廣塲) https://www.instagram.com/p/CcxJtKDL_8r/?igshid=NGJjMDIxMWI=

[bartenderhq]

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A post shared by David Eden-Sangwell (@bartenderhqpics)

The Turquoise blue cocktail is served in the Cell Block bar, immediately after Bryan Brown recites the famous Last Barman Poet on the bar top. The fact that the guest he’s flirting with at the time has in fact ordered an Orgasm doesn’t seem to phase him, and Brian & Doug Coughlin go ahead with their tandem routine. The Tuquoise Blue appears in the TGI Fridays drinks manual, though their version is longer and served in a Collins on the rocks. The Cocktail Movie version is served straight up in a martini glass, we’ll go close to this but update it by using a classic coupe glass and tweak the sweetness a little. Classic Turquoise Blue Recipe (TGI Friday’s) 1¼oz (37.5ml) White Rum ½oz (15ml) Triple Sec ½oz (15ml) Blue Curacao 1oz (30ml) Sweet & Sour 1½ (45ml) Pineapple Juice The drink is shaken with ice and served over cubed ice in a Collins glass. As you can see its a perfect example of the brightly coloured, juice heavy drinks that the 80s is infamous for. Even so, its tasty and easy to drink, so what’s not to love really? Updated Turquoise Blue Cocktail Recipe 1½oz (45ml) White Rum ½oz (15ml) Blue Curaçao ½oz (15ml) Fresh Lemon Juice 1oz (30ml) Fresh Pineapple Juice We’re still shaking with cubed ice (the bigger the better!) but then fine straining into a chilled coupe glass. Our version also has a little extra kick, as there’s more rum and less juice to stretch it out. All we’ve really done here is remove the duplicate orange liqueur in the triple sec, and drop the extra sweetness from the sours. Fresh lemon will always add a little more zing to the drink. #turquoise #turquoiseblue #cocktail #cocktails #cocktailmovie #asseenonscreen #moviecocktail #80s #mixology #rum #blue #bluecuracao #pineapple #lemon #straightup #recipe #whiterum #coupe #summerdrinks #cellblock

[betty-p-blog1]

[timpanys]

Absolutely delighted to be selling for the FABULOUS @adelakinglondon lots of amazing new items landed in store today and will be online over the next few days! Shop our Instagram stories now for first picks! #adelaking #ladiesoflondon #lofluxury #chelsealife #celebritystyle #celebritywardrobestylist #celebritywardrobe #celebstyle #asseenontv #asseenoncelebrities #celebstyle #celebwardrobe #shopherwardrobe #shopherlook #versaceblouse #versace #asseenonscreen (at King's Road, Chelsea, London/ U.K.) https://www.instagram.com/p/BnEncl1hJDS/?utm_source=ig_tumblr_share&igshid=nx9kxg2or8lq

[hannahandnewmedia-blog]

ASOS = As Seen on Screen

Did you know this is what ASOS stood for?  What a clever little acronym that not only creates a good brand name but also tells us something about today's advertising.   Advertisements  are literally everywhere on the internet.  I'm scrolling down Facebook and they're at the side of my feed,  they're halfway down my feed on Instagram and they interrupt my story watching on Snapchat.

  We don't realise that, while we're mindlessly scrolling through social media, we're constantly targeted by advertising campaigns and it's probably the best thing that ever happened for companies.  Traditionally, advertising campaigns were seen in magazine spreads, or on television and it was super obvious that they're trying to sell us things.  Does anyone even watch TV adverts or read magazines anymore?  Why would you when you can fast forward through the ads or read magazine articles on your phone.  

Big companies have taken this change in behaviour in their stride and now subtly place their advertisements down the sides of our phone screens.  How genius.  When I'm scrolling through Facebook, Instagram etc, I don't see them as adverts,  I just see a picture of shoes I like, with a link underneath.  How simple, I can buy the product within 5 minutes of seeing the advert.  The adverts aren't over the top sale pitches, their just gentle reminders that we might want this new product.  It certainly works for me, evidenced by my online shopping addiction.    

[alexwinfield-blog1]

ASOS: A Surveillance Of Size

ASOS (AsSeenOnScreen). Where do we begin?

If you were like me, it may have just been brought to your attention that ASOS can be translated into this acronym. In fact, many customers of the brand are not aware of this.

ASOS is an online British fashion and cosmetic retailer, which was founded in 2000. Selling around 850 brands and shipping to over 200 countries worldwide.

For me, ASOS is my holy grail online shopping outlet. If I’m bored? You’ll find me scrolling through ASOS. Distracted in a lecture? (shameful, I know). I’ll probably be weeping at the expense of all the items in my ‘saved items’ list. In desperate need of something to wear for a night out? ASOS will sort me out, for sure.  And the wedding I haven’t been invited to yet? You’ll always find me admiring the pretty dresses. 

What I love about ASOS is that they have such a broad range of clothing, from swimwear to fancy dress inspiration, and even HOMEWARE. You can’t go wrong.

I suppose I could be described as a ‘serial scroller’ when it comes to online shopping. An innocent addiction which quite frankly my bank account takes the hit from. Time. And. Time. Again.

It is almost like ASOS knows how much I want that new summer co-ord with pretty flowery detailing from the latest “summer range drop”, saved in a size 8. And I suppose they also know how many times I’ve put that sparkly pink jumpsuit into my basket, and how long I spend staring at the total before coming to the conclusion that maybe, just maybe, £150 is too much to spend on one item of clothing that I’ll probably only wear once, and then Depop later in the year.

You mean they do know?

Damn right! Your edit is where we have put together a collage of your top pics.

You mean they purposefully target my Instagram and Facebook feed with my saved items (or similar) in order to entice me to go back and purchase them?

Oh yes. Subtle, right?

What about my sizing? Surely they haven’t got that figured out too?

Correct! We know you usually fit into a size 8 in tops, an 8 in trousers/skirts and well, jumpers? 12-14. We know you love them oversized!

So, what you’re saying is, I just need to enter my details of my preferred payment method and that’s it?

No way! We aren’t time wasters. We’ve remembered your card details from before (and your boyfriend’s, just in case he ever feels like being extra generous again). No faffing around here.

If you think you’re that smart, what about my delivery address? This girl travels…

No problem. So, you’re normally in Reading, right? We mainly deliver there, but it seems your impulsive purchasing isn’t just restricted to Reading. Because of this, we’ve saved your home address for these occasions. Oh, and when you’re desperate and no one is home. Your mum’s work isn’t shy of a few parcels every now and again, is it?

As demonstrated in the narrative above, ASOS are well and truly the experts at keeping check of our online shopping activity. However, it is important to use the phrase “keeping check” loosely, as the proper term for this type of behaviour analysis can be defined as “surveillance capitalism”. By storing information such as our addresses, card details and most frequently searched items, ASOS is able to create a more efficient process of online shopping for its consumers, meaning that online shopping can be as easy as 1 (finding the items you like), 2 (purchasing these items), 3 (having them delivered to your doorstep).

Lehtiniemi (2017) outlines that “surveillance capitalism encompasses mass dataveillance”, which aims to “regulate and govern” behaviour of individuals engaging in a specific platform, such as the likes of ASOS. Within this platform, technology developers have the power to turn people from “data sources” into “active data subjects”, however at the same time promise to “empower people to take control of processing of personal data”. Here, it could be argued that it perhaps isn’t the case that customers of ASOS are in control of their personal information, in the way that this information is extracted in order to manipulate the routine behaviour of its customers through “targeting” and “personalisation”. Despite ASOS encouraging its customers to give their personal information away in order to receive a better service, ultimately, this is a “profit-turning” exchange which benefits the back pockets of the technology developers within ASOS. This digital economy therefore extracts any personification of these individuals, essentially transforming them into “quantified data”.

So, when we receive emails such as “happy birthday! Here’s a 10% off code” or advertisements on our Facebook feeds, could it be argued that at this point we are no longer viewed as human beings behind a screen? Or a respected customer of ASOS? Are we just contributing to the database of numbers? Numbers which contribute to the “datafication” as well as their profit margins?

When ASOS revamped their website in late 2018, personally, it came as a shock to me that out of nowhere, ASOS seemed to know my sizing, and this fluctuated for different types of clothes, so I was impressed that it could recommend all these different sizes. However, what baffled me the most about this concept was that I had never given ASOS any of my measurements. But this was the thing. It was then that I realised that ASOS was pretty much guessing my size on each occasion, and it just happened to be that 9 times out of 10, they matched the size I would most likely buy. UNTIL… when writing this, I checked again.

So, you want to buy this dress?

Let’s say you’re a new customer to ASOS. You haven’t ordered from there before and you average around sizes 8-10 in most items of clothing. You aren’t aware that in order for this sizing match feature to be most effective, you need to enter not only your ‘tummy’ measurements, but your bust, waist and lower hip (whatever that’s supposed to mean). However, you are often very conscious of your body shape, regularly feeling like summer clothes like this will look silly on you. Nevertheless, feeling confident that you can definitely rock this look, you click ‘add to basket’. But not too fast! Before ASOS holds this in your basket for you, you are faced with a size recommendation. Oh, a size 12. You’ve never bought a dress in a size 12 before and you feel slightly bemused. You love things to be oversized, but not a DRESS? This knocks you back even further, resulting in you feeling even more body conscious than you did before.

This can be deceiving until you enter your personal details. As someone who doesn’t keep track of their weight, when entering my details to demonstrate this feature, I was surprised to feel extremely vulnerable. Who is seeing this information? And how will it be used? 

And this was the outcome...

The point I am trying to make here is that this feature can either make online shopping a hassle-free, more efficient process, or alternatively in some cases, a very daunting and humiliating procedure. Here’s why. In today’s society where women and men often find themselves being defined by their appearance, I was left feeling what I can only describe as frustratingly stunned when Victoria Secret welcomed Barbara Palvin as their new ‘plus sized’ model to their ‘Angel’ community.

You can make a judgement for yourself about whether you agree to this label of ‘plus sized’.

Although an extreme link, which may only apply to very few of ASOS’ customers, it is estimated that 1.7% to 2.4% of the world’s population suffers with Body Dysmorphic Disorder (BDD). That’s 1 in nearly every 50 people. This disorder is characterised by negative thoughts about one’s perceived flaws, which burdens them every day. These thoughts have potential to interfere with the daily functioning of one’s life, leaving them feeling extremely distressed, often resulting in isolation from friends and family in fear that people around them may notice these ‘flaws’. However, the reality of this disorder is that no amount of convincing or reassuring can encourage someone to believe that these thoughts are irrational, and that no one else is thinking the same as them.

So, despite ASOS asking for your age, your height and your weight, with the innocent intention of improving your online shopping experience through a more personal approach, why can shopping online now feel as though we are having a routine check up at the doctors every time we sign in? Is it essential that ASOS withholds all of this information about us? It is unearthly that a computer calculates these numbers every time we want to do some shopping?

I took to Twitter to see what people thought about this new size recommendation feature, and this is what I found:

What do you think?

Has this sizing feature hindered or enhanced your shopping experience with ASOS?

References:

Lehtiniemi, T. (2017). Personal data spaces: An intervention in surveillance capitalism. Surveillance and Society, 15 (5), 626-639.

Cherrington, R. (2017). ASOS Is Guessing What Size Its Customers Are, And They're Not Happy About It. Retrieved from: https://www.huffingtonpost.co.uk/entry/asos-size-recommendation_uk_58871c69e4b02085409924c3

[alexandersimonmartinezstyle]

Asos launches Style Match, the Shazam of fashion

With ASOS’s Style Match, you only need one click, an Instagram screenshot, a friend’s photo or the outfit seen on a magazine to instantly find the items of the desired look Making purchases easier: this really seems like the mantra of 2018. It certainly is for ASOS. The online destination of young fashion has developed Style Match, a feature that allows customers to upload a photo on the app (a shot, an Instagram screenshot, a friend’s photo or the outfit seen on a magazine) and look for the look more like the more than 85,000 products on its e-commerce site. But this should not be surprising if it is true (and it is) that ASOS is born to give people the opportunity to buy clothes and accessories worn by famous people seen on TV. In fact ASOS is the acronym of AsSeenOnScreen, As Seen On The Screen. The e-commerce site has always been involved in the use of machine learning and data science to facilitate and improve the shopping experience of its customers. The idea of Style Match comes from the observation of the behavior of twenty-year-old fashion fans who prefer to download images instead of taking photos directly. Thus, thanks to Style Match, customers will be able to quickly and in a few clicks look for products similar to those desired only thanks to a simple photo. The application available for iOS and Android is among the top rated in the Apple App Store. The feature, active in England since August 2017, is represented by a camera icon available in the search bar of the app. This app is added to the different services already activated by the international portal. Among these there is “Find your size“, to receive advice on sizes and models, and “Choices for you“, for personalized suggestions based on previous purchases. The choice of a mobile app was also influenced by the e-commerce traffic data. Today, around 70% of ASOS global traffic and about 50% of global sales come from mobile devices, with users staying on the app an average of 80 minutes per month. Italy is in a leading position for ASOS for the use of smartphones, with more than 80% of traffic coming from mobile devices. And since we Italians are so important for ASOS, let’s make sure to pronounce well on the name: it says “EI-SOS”                                                                     Article taken from http://ift.tt/2HhVG9p

The post Asos launches Style Match, the Shazam of fashion appeared first on Alexander Martinez.

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[laurawagnerbooksblog]

Standing in the Shoes ADOS shirt

Buy here: Standing in the Shoes ADOS shirt

 ASOS plc is a UK online fashion and cosmetics retailer. The Standing in the Shoes ADOS shirt company was founded in 2000 in London, primarily targeting young people. The site sells more than 850 brands as well as a range of clothing. And accessories. And transports to all 196 countries from centers implemented in the UK, US, and Europe. Although it does not use its original meaning AsSeenOnScreen, ASOS is still written in uppercase abbreviations; The exception to this rule is the new logo designed by Ben Lewin in 2008, in which it is shown in all style in lowercase. 

Source: 2020kingteeshop.com

http://laurawagnerbooksblog.blogspot.com/2019/08/standing-in-shoes-ados-shirt.html

[marketingadvisorvietnam]

Bí mật phía sau các thương hiệu Google, Amazon, Adidas, Nike

Marketing Advisor ��ã viết bài trên http://cuocsongso24h.com/bi-mat-phia-sau-cac-thuong-hieu-google-amazon-adidas-nike/

Bí mật phía sau các thương hiệu Google, Amazon, Adidas, Nike

Google ra đời do lỗi đánh máy

Nếu tra trong từ điển thì từ Google là… vô nghĩa. Cái tên này được sáng tạo từ một hoàn cảnh trớ trêu. "Googoplex" là tên mà nhà sáng lập Larry Page và các bạn tại Đại học Standford mất thời gian khá dài để nghĩ ra. Cuối cùng, lỗi đánh vần sai của một sinh viên trong nhóm mà Google đã ra đời. Có lẽ, đây cũng là điều may mắn vì người dùng trở nên quen thuộc, dễ đọc và dễ nhớ trang tìm kiếm này hơn.

Pepsi là thuật ngữ chuyên ngành 'tiêu hóa'

Nhà sáng lập Caleb Davis Bradham do hoàn cảnh gia đình khó khăn đã phải tạm biệt giấc mơ trở thành bác sĩ để làm dược sĩ. Xuất thân y khoa đã khiến ông phát minh ra thứ đồ uống mà ông tin là "tốt cho dạ dày", và đặt tên là Pepsi-Cola, thuật ngữ trong y khoa mang nghĩa là "chứng khó tiêu".

Amazon – Dòng sông lớn nhất thế giới

Lần đầu ra mắt vào năm 1995, Jeff Bezos chọn tên là Cadabra, nhưng trợ lý của ông cho rằng nó nghe hao hao từ “xác chết” (Cadaver). Sau đó Jeff vẫn khá ưu tiên cho cái tên Relentless (tàn nhẫn). Business Insider cho hay nếu bạn vào trang Relentless.com thì vẫn sẽ được chuyển hướng tự động sang trang mua sắm Amazon. Cuối cùng, ý tưởng đặt tên công ty theo cảm hứng từ dòng sông lớn nhất thế giới đã được chọn, và nó hiện diện trên logo đầu tiên của hãng mua sắm trực tuyến khổng lồ này.

Adidas không phải là "All Day I Dream About Soccer"

Khá nhiều người vẫn nhầm lẫn rằng Adidas có nghĩa là "All day I dream about Soccer" (Cả ngày tôi chỉ mơ về bóng đá).

Thực tế, theo LA Times, Adidas vốn được đặt theo tên của người sáng lập Adolf Dassler, một cựu binh thế chiến I. Trở về, ông đã sáng tạo nên những đôi giày thể thao của riêng mình. Adidas đơn giản là từ kết hợp biệt danh của ông, Adi và thêm 3 chữ cái đầu của từ thứ hai trong tên ông.

IKEA khai sinh ở Thụy Điển, nhưng vô nghĩa trong từ điển nước này

Người sáng lập Ingvar Kamprad đã đặt tên cho cửa hàng của mình bằng cách kết hợp tên viết tắt của ông, IK với chữ cái đầu của trang trại và ngôi làng mà ông lớn lên ở Nam Thụy Điển: Elmtaryd và Agunnaryd. Cái tên IKEA ra đời như vậy.

ASOS ban đầu chính là AsSeenOnScreen

Trang trực tuyến bán lẻ của Anh được thành lập với tên ban đầu là AsSeenOnScreen vào năm 1999, mang ý nghĩa khách hàng có thể mua mọi thứ như trên màn hình. Trang asseenonscreen.com cũng ra đời sau đó. Tuy nhiên, từ viết tắt ASOS dễ đọc, dễ nhớ nhanh chóng lan truyền, gây được sự chú ý hơn. Do đó, trang web cũng rút gọn lại thành asos.com mang ý nghĩa nhận diện thương hiệu.

Gap ám chỉ khoảng cách các thế hệ

N

hằm cung cấp sản phẩm Jeans có chất lượng, ngay từ ban đầu cửa hàng đặt tên là Gap, nghĩa đen và bóng đều là ám chỉ sự cách biệt về phong cách, thời trang và tư tưởng của giới trẻ hiện đại với các bậc phụ huynh, những người đi trước.

McDonald's đặt theo tên hai anh em bán bánh burger

Người sáng lập của McDonald, Raymond Kroc, xuất thân là một người bán máy làm sữa. Ông gặp và ấn tượng với hai anh em Dick và Mac McDonald ngay lần đầu gặp mặt. Khi đó, anh em nhà McDonald có một cửa hàng burger tại California. Thích thú nhà hàng này, Raymond quyết định trở thành đại lý cho họ, thành lập nên chuỗi cửa hàng nhượng quyền thương mại trên khắp nước Mỹ, và nhanh chóng bành trướng khắp thế giới. Raymond sau đó cũng mua bản quyền với cái tên McDonald.

Starbucks đặt theo tên nhân vật của Moby-Dick

Đồng sáng lập Starbucks là Gordon Bowker từng kể câu chuyện đi tìm cái tên cho thương hiệu của mình trong một cuộc phỏng vấn. Ông muốn nó bắt đầu bằng “st”, trong từ sức mạnh (strength). Tình cờ, ông nhìn trên một bản đồ vùng Cascades và Mount Rainier có một thị trấn cũ tên là Starbo. Hầu như ngay lập tức, nó khiến ông liên tưởng ngay đến người yêu đầu tiên của Melville có tên là Starbuck trong phim Moby-Dic. Thế là chúng ta có thương hiệu đồ uống quen thuộc ngày nay.

Zara ban đầu có tên là Zorba

Ấn tượng với bộ phim “Zobra the Greek” đã khiến Amancio Ortega đặt tên Zorba cho thương hiệu thời trang của mình. Tuy nhiên, trớ trêu là cửa hàng đầu tiên mở tại La Coruña vào năm 1975 đặt cạnh 2 quán bar tên là Zorba. Cuối cùng, Ortega phải sắp xếp lại các chữ cái, và Zara là từ tương đồng nhất và dễ nhớ nhất được tạo ra.

Nike là nữ thần chiến thắng trong thần thoại Hy Lạp

Nike được thành lập vào năm 1964 với tên Blue Ribbon Sports. Sau đó người đồng sáng lập Bill Bowerman và Phil Knigh vốn xuất thân là vận động viên đã muốn chọn cái tên là “Dimension 6” (Cỡ 6). Cuối cùng, cái tên Nike được đề xuất do chính nhân viên đầu tiên của hãng, Jeff Johnson. Nike là tên riêng của nữ thần chiến thắng trong thần thoại Hy Lạp, sở hữu sức mạnh tốc độ. Logo của Nike cũng thể hiện đôi cánh đang dang rộng nhằm ý nghĩa này.

[nianiaboutique-blog]

LV BELT ✈Shipping Worldwide 📱Hotline (viber/whatsapp/zalo/wechat): +841692229474 #nianiaboutique #lv #louisvuitton #lvbelt #belt #fashion #luxury #luxuryfashion #asseenonscreen #topquality #saynotobadquality

[betty-p-blog1]

[selfestate-blog]

Cara Delevingne'in London Fashion Week'te Giles defilesi sırasında selfie'sini çekmesi yeni podyum trendini başlamıştı. Hepimize hayırlı uğurlu olmuştu. Oysa podyum selfie'sini ilk keşfeden, bir gün önce yer alan defilesiyle, genç tasarımcı Tessa Edwards. (Tabii Cara'nın sahip olduğu follower sayısıyla her ilk ona baki.) Edwards'ın sonbahar/kış 2014 koleksiyonunun adı da bu trende cuk oturuyor: 'As Seen On Screen'. Defile boyunca selfie'lerini çeken modeller bir yana, asıl ilgiyi çeken telefon kılıflarının şık dore el çantalarına benzemesi. Moda dünyasının yeni reklam aracı belli oldu: hello again selfie! #selfie #fashion #asseenonscreen #tessaedwards #caradelevigne #lfw #trend #catwalkselfie