#anyways this is because I got exposed to a weird tiktok fandom discourse and i hope yalls are doing okay over there

[ask-artsy-oncie]

Why is it that people intrinsically tie fan-culture to mass-consumerism? "You're not a real fan unless you buy all the official merch/multiples of certain merch items" and this pressure to be validated by how much money you pay.

To a degree, I do get it. I'm a collector. Much less so now than I was back in college (I have bills to pay now that I didn't back then), but I do still consider myself so. I like to find obscure merchandise (for me, most of the fun is in the hunt) for the things I love, and I like to display that stuff proudly in my home. But if someone did not, in fact, do that, I wouldn't claim them to like that same thing less. I'd probably actually commend them for being more practical with their money. (Like, yes, it's healthy to get yourself treats, but I need to be clear that it is not financially wise to be spending full paychecks on every piece of media from an obscure 90's video game series you can get your hands on.)

This concept of tying validity to money spent specifically on official merch really only serves to benefit the copyright holders of the media you enjoy - it doesn't benefit you, it certainly doesn't benefit other fans, and it barely even benefits the individual artists who work so hard to create the thing you love (within a case-by-case basis). It's a form of corporate ass-kissing and creates these environments within fandom that actively discourages people from liking media with no active official merch, such as more obscure media or old media - at the very least if actively discourages them from sharing their love for it.

There are games are no longer available to buy outside of overpriced secondhand markets made for consoles that can barely be played on modern TVs, there are shows that never got home media releases, there are songs by musicians who didn't get industry deals. There is some media that can be exceptionally loved by people who cannot give money to their copyright holders in order to enjoy them, period. These pieces of media are worth caring about because someone out there damn well cares about them, and finds value in them. The passion they have for preserving them and talking about them means more than any amount of money ever will.

And speaking of passion, when the hell did hand-made fan merch become "lesser than"??? How does dropping money on something somehow mean more than the time, dedication, AND money someone pours into making their own fan art from scratch? For someone who was born in the US in the 90's, but who's first media special interests were from the early 80's and European comics, I had NO avenue of expressing my love for these pieces of media outside of fanart. I started making my own T-shirts, my own dolls, my own keychains - and to be clear these things looked like SHIT!! I was a child, I had never done something like that before, of course it looked bad. But it was an authentic display of passion. Do you think it'd be fair to gatekeep that declaration of passion from someone just because other people were born in the right time and place to be "real" fans? I certainly hope not.

Kill the damn cops in your head and stop bending to the will of copyright holders. Whatever is or isn't a "real" display of love has nothing to do with the sheer amount of money spent. Shopping addiction is also a real and harmful thing that shouldn't be made the standard for expressing love. Gatekeeping fan culture does nothing but make said fan communities not want you in their community. Kindling hierarchical spaces so you can be sat atop can - and I say this from experience - only end in self-cannibalization. You have nothing to gain long-term from this mentality.