#anthony batista leaving me in tears
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magsam · 4 years ago
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“@anthony_batista: One thing that never gets easier to explain to people outside the industry is that all editorial (magazine work) we do is unpaid aka FREE. You concept, produce, shoot and fund the shoot. They’re a lot like making an Indy movie. The magazine then picks it up and slaps their name on it and leverage the clothing featured to get those brands to advertise with them. They also leverage the creative (they often have little to do with) to get creative work as an agency. This was “shot for Interview Magazine” and cost me all the money I had at the time. But I believed in the story and Pedro with everything I had, literally, and I still do. Pedro and I wanted to make it feel like a spy movie/film noir and I think we nailed it. While to many it seems stupid to pay to produce content for a multi million dollar business, that’s the game. Its the price you have to pay because most of the fashion world are sheep often with little vision and want to see that someone else believes in you first. But none of that comes till you believe in yourself first. I’m eternally grateful to @pascalispunk @julieragolia@hairbyeloise @theresthat@alfonso_sjogreen @jeffclark3000@laurencbrook for believing in this and making it real. These images mean the world to me.”
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