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ANSWER THE PUBLIC: AEO IS NEW SEO
Comparing SEO and AEO (Answer Engine Optimization) reveals both similarities and crucial differences:
Similarities:
Focus on user experience: Both strategies aim to provide users with the best possible experience on the internet. This means optimizing content, improving website usability, and ensuring relevance to user search intent.
Keyword targeting: Both SEO and AEO involve identifying and targeting relevant keywords to attract users, although AEO focuses more on specific questions and phrases likely to be used in voice searches or answer boxes.
Technical factors: Both require attention to technical SEO aspects like website speed, mobile-friendliness, and structured data to ensure search engines can properly crawl and index your content.
Differences:
Goal: SEO aims to improve your website's ranking in general search results pages (SERPs), while AEO focuses on getting your content featured in answer boxes or direct answers displayed at the top of SERPs for specific questions.
Content approach: SEO content might be broader and encompass various formats, while AEO content is typically concise and directly answers specific questions.
User intent: SEO caters to users with various browsing intentions, from exploring to researching to buying. AEO targets users with specific, answer-seeking intent.
Metrics: SEO success is measured by metrics like website traffic, keyword rankings, and conversions. AEO success is measured by click-through rates (CTRs) for featured snippets and direct answers, along with user engagement with the provided answers.
Future of AEO:
AEO is poised for significant growth, driven by several factors:
Rise of voice search: As voice assistants and smart speakers become more popular, users increasingly ask questions directly. AEO-optimized content will be crucial to appearing in voice search results.
Evolving search engine algorithms: Google and other search engines are constantly prioritizing accurate and informative answers. AEO strategies that provide direct and valuable responses will gain prominence.
User preference for quick answers: Busy users often seek immediate answers to their questions. AEO content that concisely addresses their needs will be favored.
So, while SEO remains essential for broader website visibility, AEO is becoming increasingly important for capturing featured snippets and direct answer placements, especially for long-tail keywords and conversational queries. Businesses that master both SEO and AEO will be well-positioned to succeed in the evolving search landscape.
#AEO#SEO#ANSWER#ANSWERTHEPUBLIC#seo services#answerengineoptimization#answer#engine#optimization#videoseo#videoseoexpert
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10 Keyword Search Techniques You Need to Know! 🚀 🔍
10 Keyword Search Techniques You Need to Know! 🚀 🔍
Mastering keyword search is like holding a key to the treasure chest of online visibility. Whether you're a seasoned pro or starting, refining your keyword strategy is crucial.
Here are 10 keyword search techniques that can skyrocket your SEO game:
Brainstorming Sessions 🧠
Competitor Analysis 🔍
Google Suggest 🔮
Keyword Research Tools 🛠️
Long-Tail Keywords 📏
LSI Keywords 🌐
Industry Forums and Q&A Sites 💬
Analyze Search Intent 🔎
Voice Search Optimization 🎙️
Seasonal and Trend Keywords 📅
Keep an eye on trends and seasonal keywords. Tools like Google Trends can help you stay ahead of the curve. Master these techniques and watch your SEO efforts transform! Remember, the right keywords bridge your content and your audience.
What keyword search techniques have worked best for you?
Find Him: Website: https://mdjahidhasan.com/ Upwork: https://www.upwork.com/freelancers/mdjahidhasanseo
Share your insights below! ⬇️
#SEO#KeywordResearch#DigitalMarketing#ContentStrategy#SEOtips#OnlineVisibility#KeywordSearch#LinkedInLearning#MarketingStrategy#SEOExperts#GoogleKeywordPlanner#Ahrefs#SEMrush#Moz#Ubersuggest#KWFinder#AnswerThePublic#KeywordTool#SpyFu#LongTailPro#SEOtools#FreeTools#SEOTips#MarketingTools#SageWarriorIT#mdjahidhasan
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Becoming a Yandex SEO expert takes dedication and an understanding of the nuances that differentiate it from Google SEO. Here's a roadmap to help you navigate your journey:
Master the Yandex Algorithm:
Dive deep into Yandex Webmaster Tools: This is your key to understanding Yandex's indexing, ranking factors, and performance metrics. Familiarize yourself with Yandex Rank, SerpStat, and Wordstat for keyword research and competitor analysis.
Embrace user behavior: Yandex prioritizes user engagement. Focus on creating high-quality content that satisfies search intent and keeps users on your site longer.
Refine your technical SEO: Ensure your site is mobile-friendly, loads quickly, and has a clear sitemap for efficient crawling and indexing. Pay attention to internal linking and URL structure.
Content is King (but not a robot):
Prioritize quality over quantity: Yandex values fresh, unique, and informative content. Avoid keyword stuffing and plagiarism. Focus on providing value and expertise to your users.
Optimize for local search: Yandex places a strong emphasis on geographical ranking. Optimize your website and content for specific regions and cities relevant to your target audience.
Embrace the Russian language: Understanding the nuances of the Russian language and cultural references will help you create content that resonates with your target audience.
Beyond the Basics:
Stay updated on Yandex algorithm changes: Yandex updates its algorithms more frequently than Google. Keep yourself informed through official Yandex announcements, industry blogs, and forums.
Build backlinks from high-authority Russian websites: Backlinks are still important for Yandex SEO. Focus on quality over quantity and prioritize relevant links from established Russian domains.
Consider Yandex paid advertising: Yandex Direct can be a powerful tool for driving targeted traffic to your website. Familiarize yourself with its functionalities and consider utilizing it alongside organic SEO efforts.
Bonus Tips:
Learn from the Yandex SEO community: Engage with other SEO professionals in Russia through online forums, conferences, and workshops. Networking with experienced Yandex SEOs can offer valuable insights and advice.
Analyze successful Yandex case studies: Study how other websites have achieved high rankings in Yandex SERPs. This can provide you with valuable ideas and strategies for your own SEO campaigns.
Practice makes perfect: Implement what you learn through experimentation and analysis. Track your results and continuously refine your strategies to improve your Yandex SEO performance.
Remember, becoming a Yandex SEO expert is a continuous learning process. By staying dedicated, adaptable, and focused on user experience, you can navigate the unique landscape of Yandex and help your clients achieve online success.
#yandex#yandexseo#yandexseoexpert#seoexpert#seoexpertrus#answered#seostrategist#2024#2025#seopredrag#answerthepublic#digitalart#digitalartstrategist#digitalartexpert#digitaloptimization
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🚀 Struggling with blog topic ideas? Swipe to discover 5 FREE AI-powered tools to inspire your next post! Boost your content game now.
Find it Useful Like, Save, Share and Comment
1️⃣ Answer The Public: This tool visualizes search questions and suggests autocomplete searches It's excellent for uncovering long-tail keywords and understanding what questions people are asking in your niche. How to use: Simply input a keyword, and the tool will present you with a variety of questions and prompts related to that keyword.
Read More:
#contentmarketing#contendideas#contenttools#trendingtopic#contentstrategy#blogtopics#topic#titleideas#contenttips#ideageneration#blogideas#contentcreator#ubersuggest#potent#alsoasked#answerthepublic#Instagram
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In the ever-evolving world of digital marketing, success depends on having the right tools
Here are some of the essential tools the we can't live without👉 what tools can you not live without? Let us know in comment section💬 . . . Like❤ | Follow 👉 @global-height for more information ✔️
#DigitalMarketingTools#CanvaDesign#GoogleAnalytics#MetaBusinessSuite#AnswerThePublic#TrelloOrganization#GoogleDrive#MarketingTech#OnlineMarketing#SocialMediaTools#DataAnalytics#ContentCreation#ProductivityTools#MarketingStrategy#MarketingInsights
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🚨Only content is not king🚨 . In today's digital age, people say content is king but in actual creating a high-quality content that resonates with your audience is more essential for building a successful brand.💯 . ✅️These three tools can help you supercharge your content research process and create compelling content that drives engagement and conversions. . For more quality reels follow us @dripdigitally
#seotools#digitalmarketing#contentresearch#keywordresearch#ahrefs#searchenginerankings#contentoptimization#socialmediastrategy#contentmarketing#contentcreation#organictraffic#answerthepublic#contentstrategy#semrush#trendingtopics
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COMO TER IDEIAS DE CONTEÚDO COM ANSWER THE PUBLIC 2023
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Why Most Digital Marketers Struggle with SEO and How You Can Get Ahead
If you’re studying Digital Marketing or want to study Digital Marketing, you would have already heard a lot about SEO. But here’s something most people won’t tell you: focusing only on SEO tactics (like keywords and backlinks) without a clear SEO strategy can keep you away from truly excelling in this field.
Here’s how to avoid the most common SEO traps and set yourself apart:
1️⃣ Avoid Common SEO Mistakes
Mistake 1: Chasing Keywords Without PurposeMany new marketers load their content with random keywords, hoping it’ll work magic for rankings. But without understanding why people are searching for those terms, the content often falls flat. Try this: Use free tools like Google’s Keyword Planner, Google Trends and AnswerThePublic to find keywords your audience actually cares about. Ask yourself: What questions are people asking? How can my content genuinely answer them?
Mistake 2: Ignoring Page Loading Speed on Mobile With so many users browsing on their phones, neglecting mobile speed optimization is like leaving money on the table. And slow-loading sites? They lose visitors faster than you could imagine. Try this: Use Mobile-Friendly Test from various websites like SmallSEOTools.com, SiteChecker.pro etc. to check your site. For speed, try a tool like PageSpeed Insights or GTmetrix or Pingdom, to identify what’s slowing things down and follow its suggestions to make your site faster.
2️⃣ Know the Difference: SEO Tactics vs. SEO Strategy
SEO Tactics are the specific actions you take, like adding keywords, optimizing images, or getting backlinks. These are important, but only if they’re part of a larger plan.
SEO Strategy, on the other hand, is the why behind those actions. A strong SEO strategy aligns your efforts with your audience's journey and your overall business goals. This approach helps you attract the right visitors - those likely to stay, engage, or buy.
Try this: Map out a content plan by asking, “What are my audience's biggest questions at each stage of their journey?” Then, create content for each stage to guide them from start to finish.
3️⃣ Action Steps for Continuous Improvement
Stay Updated and Test Regularly: SEO changes fast. Set aside 40 minutes a week to read two to three SEO articles from sources like Moz or Search Engine Journal.
Review Your Work: Every few weeks, review your top-performing content. What’s working, and why? Try using tools like Google Analytics to see which pages are getting traffic and optimize them even further.
Experiment and Learn: SEO is a skill you build by doing. Start a simple blog or project website and apply what you’re learning. Track your progress, try new techniques, and learn as you go. Each experiment teaches you something new.
Ready to make SEO a skill you’re confident in? 🎯
#DigitalMarketing #DigitalMarketers #SEO To know more about Arena Trainings, visit - https://arenatrainings.com/ 👇 Share your biggest SEO challenge in the comments, and let’s connect!
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Advanced Keyword Research for SEO Success
In today’s digital landscape, keyword research is more than simply finding popular terms. Advanced keyword research goes deeper into understanding search intent, user behavior, and market competition. Here, we’ll explore effective techniques and tools that can help businesses identify high-performing keywords, target specific audiences, and ultimately drive conversions.
1. Understanding User Intent
User intent is the reason behind a search query, and it can generally be classified into three types:
Informational: User wants information (e.g., "how to bake a cake").
Navigational: User is searching for a specific site or page (e.g., "Facebook login").
Transactional: User is ready to make a purchase (e.g., "buy leather boots online").
For advanced keyword research, understanding and grouping keywords by intent can help tailor content and improve engagement. Tools like Ahrefs and SEMrush can help analyze intent data by showing keyword usage patterns in real searches.
2. Using Long-Tail Keywords
Long-tail keywords, which are longer and more specific phrases, tend to have lower search volumes but often lead to higher conversion rates. These keywords target a narrower audience with clear intentions. For example, instead of targeting a broad keyword like "running shoes," a business could focus on a long-tail variant like "best running shoes for flat feet."
Advanced tools like KeywordTool.io and AnswerThePublic help in discovering relevant long-tail keywords by providing insights into what specific phrases people use in search engines.
3. Competitor Analysis for Keyword Opportunities
Studying competitors’ keyword strategies is a highly effective way to find new opportunities. Tools like SEMrush and Ahrefs allow users to analyze their competitors’ most successful keywords, see the content they rank for, and understand their backlink profile. By identifying gaps in your competitors’ strategies, you can target keywords they haven’t addressed well or at all.
For instance, if a competitor is missing keywords around "sustainable fashion" for their clothing line, and you offer sustainable products, this gap can be an opportunity for you to rank highly for those searches.
4. Leveraging Semantic and Latent Semantic Indexing (LSI) Keywords
Search engines like Google use Latent Semantic Indexing (LSI) to understand the context and relevance of content by looking at semantically related words. Incorporating LSI keywords helps optimize content naturally, making it appear more authoritative and comprehensive.
To find LSI keywords, you can use Google’s “Searches related to…” feature at the bottom of search result pages. Additionally, tools like LSIGraph generate related keywords, giving insights into terms that could strengthen your content’s relevance.
5. Utilizing SERP Features Analysis
Search Engine Results Pages (SERP) have evolved beyond simple text listings. Advanced keyword research involves understanding how different SERP features, such as Featured Snippets, People Also Ask sections, and Knowledge Panels, impact search results. Targeting keywords with potential to appear in these features can increase visibility and credibility.
By using tools like Moz or Ahrefs, you can analyze SERP features and identify keywords that align with them. For example, if a high-performing keyword often appears in a “People Also Ask” section, answering these related questions in your content may increase your chances of ranking.
6. Exploring Seasonal and Trend-Based Keywords
Trends fluctuate seasonally, and so does search volume for certain keywords. Identifying seasonal keywords can help businesses capitalize on peak periods. Tools like Google Trends provide valuable insights into search volume changes over time, highlighting when specific terms gain popularity.
For instance, keywords related to “gifts” will typically surge during the holiday season. By timing content creation and updates with these trends, you can capture more traffic and convert it into sales during high-demand periods.
7. Analyzing Keyword Difficulty and Search Volume
Two essential metrics in advanced keyword research are Keyword Difficulty (KD) and Search Volume. Keyword Difficulty measures how competitive a term is, while Search Volume indicates its popularity. High-KD keywords are harder to rank for, but often come with high search volume.
Using tools like Ahrefs, SEMrush, or Moz, you can analyze these metrics and find a balance between high volume and manageable difficulty. Opt for low- to medium-difficulty keywords with good search volume for quicker wins, while also targeting high-difficulty keywords as long-term goals.
8. Incorporating Geo-Targeted Keywords
For businesses targeting local audiences, geo-targeted keywords are essential. These keywords often have high conversion potential because they capture users close to the point of action. Phrases like “dentist near me” or “best pizza in [city]” are examples of localized keywords.
Google Keyword Planner and Ahrefs allow you to filter keywords by geographic location, helping businesses focus on region-specific terms that attract local customers.
9. Using Advanced Keyword Tools for Granular Analysis
Modern keyword research tools provide a wide range of data that goes beyond simple keyword suggestions. Here’s how advanced tools can help:
SEMrush: Offers competitor analysis, keyword gap identification, and search intent data.
Ahrefs: Known for backlink analysis, content gap reports, and keyword difficulty scoring.
Ubersuggest: Ideal for tracking keyword trends, seasonal variations, and competition.
SurferSEO: Optimizes content by analyzing SERP data and on-page SEO metrics.
Final Thoughts
Mastering advanced keyword research allows businesses to build a more sophisticated and data-driven SEO strategy. By understanding user intent, leveraging long-tail and LSI keywords, and analyzing competitive data, you can develop a strategy that aligns with both search algorithms and user preferences. Embrace these techniques and tools to improve rankings, attract qualified traffic, and enhance your site’s authority.
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Keyword Research 2024 : A Beginner's Guide to Choosing the Right Keywords for SEO
In today's digital age, search engine optimization (SEO) is essential for any business that wants to be found online. One of the most important aspects of SEO is keyword research, which involves identifying the right keywords to use in your website content and marketing materials.
The right keywords can help you attract more organic traffic to your website, which can lead to increased sales, leads, and brand awareness. However, choosing the wrong keywords can be counterproductive and even harm your SEO efforts.
In this article, we will discuss how to choose the right keywords for SEO.
First, let's start with the basics.
What are keywords?
Keywords are the words and phrases that people use to search for information on the internet. They are the building blocks of SEO and help search engines understand what your content is about.
How to choose keywords for seo
When choosing keywords for your website, it's important to consider the following factors:
- Search volume: How many people are searching for this keyword?
- Competition: How many other websites are trying to rank for this keyword?
- Relevance: Is this keyword relevant to your business and the content on your website?
To get started, create a list of potential keywords that are relevant to your business. You can use tools like Google Keyword Planner, SEMrush, and Seed Keywords to generate keyword ideas.
We gotta understand what our audience craves, the words they whisper into the search engine's ear. Tools like Google Trends and AnswerThePublic become our treasure maps, revealing the hidden desires of the web. Think like a detective – what questions would someone ask about your niche? What problems keep them up at night? Jot down these gold nuggets, these are your seed keywords, the roots from which your keyword tree will sprout.
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Die 7 besten kostenlosen Tools zur Keywordrecherche in 2023
Als ich 2017 mein Online-Business gestartet habe, gab es noch viele kostenlose SEO- und Keywordrecherche-Tools. Inzwischen ist es aber so, dass einige stark limitiert sind. Trotzdem kannst du mit diversen Chrome-Erweiterungen und den hier vorgestellten Keywordtools immer ein paar Goldnugget-Keywords finden. Mit diesem Artikel bekommst du die 7 besten kostenlosen Tools zur Keyword-Recherche in 2023. Die richtigen Keywords zu finden, ist von entscheidender Bedeutung, um den Erfolg deiner Online-Präsenz zu steigern. Sie helfen dir dabei, deine Inhalte für Suchmaschinen zu optimieren, relevante Zielgruppen anzusprechen und letztendlich mehr organischen Traffic zu generieren. Auch wenn kostenpflichtige Tools oft zusätzliche Funktionen und umfangreichere Daten bieten, sind kostenlose Tools immer noch wertvolle Ressourcen, insbesondere für budgetbewusste Einsteiger oder kleinere Unternehmen. In diesem Artikel werde ich dir die besten kostenlosen Tools vorstellen, die dir dabei helfen, die richtigen Keywords für dein Business zu finden. Egal, ob du ein Blogger, Online-Shop-Betreiber oder Marketer bist, diese Tools werden dir dabei helfen, wertvolle Einblicke zu gewinnen und deine Keyword-Strategie zu verbessern.
1. Answer the Public
Mit Answer the Public kannst du herausfinden was deine Zielgruppe suchst oder besser gesagt was sie intressiert. DAs Tool ist ein sogenannte W-Fragen Tool. Damit kannst du auch neue Ideen für deinen Blog finden. AnswerThePublic verwendet Google-Suggest. Wenn man etwas in die Suchleiste eingibt, zeigt Google-Suggest automatisch verwandte Fragen und häufig gesuchte Begriffe an. Das macht es zu einer hilfreichen Quelle für die Keyword-Recherche, da die Vorschläge auf tatsächlichen Suchanfragen basieren. Die Datenbank von AnswerThePublic ist daher auch nützlich, um neue Ideen für Blogartikel zu finden. Es ist ein leistungsstarkes Online-Tool, das dir dabei hilft, relevante Suchbegriffe und Fragen zu einem bestimmten Thema zu finden. Es nutzt Daten von Suchmaschinen, um eine umfassende Liste von Keywords und Fragen zu generieren, die Menschen im Zusammenhang mit dem gewählten Thema suchen. Die Benutzeroberfläche von Answer the Public ist benutzerfreundlich und intuitiv. Sie ermöglicht es Benutzern, einfach ein Thema einzugeben und sofort eine Fülle von Informationen zu erhalten. Die Ergebnisse werden in einer visuellen Darstellung präsentiert, die aus verschiedenen Kategorien besteht, wie z.B. "Fragen", "Präpositionen" oder "vergleichende Keywords". Dadurch erhält man einen umfassenden Überblick über die Art der Suchanfragen, die Menschen zu diesem Thema stellen. Dieses Tool ist besonders nützlich für Content-Ersteller, SEO-Spezialisten und Marktforscher. Es hilft dabei, Einblicke in die tatsächlichen Suchanfragen der Nutzer zu gewinnen und ermöglicht es, Inhalte zu erstellen, die direkt auf die Bedürfnisse und Fragen der Zielgruppe abgestimmt sind. Indem man die ermittelten Keywords und Fragen in den Inhalt einbaut, kann man seine Chancen verbessern, in den Suchergebnissen besser zu ranken und mehr organischen Traffic zu generieren. Answer the Public bietet sowohl eine kostenlose Version als auch eine kostenpflichtige Pro-Version mit erweiterten Funktionen an. Mit der Pro-Version kann man unter anderem die Suchergebnisse exportieren und detaillierte Insights erhalten. Allerdings kannst du mit Answer the Puclic kein Suchvolumen und CPc ermitteln, dafür benötigst du zusätzliche Tools wie Ahrefs oder den KW-Finder.
Suchanfrage zum Keyword Affiliate-Marketing. Seite einigen Monaten ist es nicht mehr möglich diese als Bild herunterzuladen. Du kannst aber Projekte in Answer the Public anlegen und die Suchanfragen dort speichern.
2. Google Seach Console
Ich bin kein großer Fan der Google Search Console, aber trotzdem kann sie relevante Daten zu bereits genutzten Keywords liefern. Sie hilft dabei, SEO-Fehler auf einer Website zu finden und zeigt an, welche Seiten besonders viel Traffic generieren. Die Google Search Console lässt sich daher gut für die Keyword-Recherche nutzen! Das Tool zeigt an, für welche Keywords du bereits bei Google gerankt bist und gibt Einblicke in Klickzahlen, Impressionen und dein durchschnittliches Ranking. Dadurch kannst du ähnliche Keywords zum Thema finden. Allerdings können die Zahlen auch verwirrend sein und wenig aussagekräftig. Gerade bei neuen Websites sind andere SEO-Tools definitiv interessanter.
3. Google Suggest
Google Suggest ist streng genommen kein eigenständiges Keyword-Tool, sondern eine Funktion innerhalb der Google-Suche. Wenn du ein Keyword in Google eingibst, werden automatisch ähnliche Suchanfragen und neue Keyword-Vorschläge angezeigt. Die Google-Suche kann daher als Grundlage für die Keyword-Recherche dienen und dir neue Ideen liefern. Die verwandten Suchanfragen helfen dir dabei, neue Themen für deine Website zu finden und zeigen dir, wonach bei Google gesucht wird. Auch ähnliche Fragen können eine gute Inspirationsquelle für deine Zielgruppe sein. Du kannst beispielsweise die FAQ in einen Blogbeitrag integrieren. Das Ganze funktioniert ganz einfach: Sobald du einen Suchbegriff bei Google eingibst, werden dir die Suchanfragen im Suchfeld angezeigt. Dabei handelt es sich um die meistverwendeten Suchanfragen. Für eine umfangreichere Keyword-Recherche ist Google Suggest allein jedoch nicht ausreichend, da du nicht weißt, wie hoch das Suchvolumen ist und wie stark der Wettbewerb für diese Keywords ist
Google Suggest bietet dir eine Erweiterung zu einem eingeben Begriff, so siehst du wonach ebenfalls gesucht wird.
4. Keywordtool.io
Mein absoluter Favorit wenn es um die Longtail Keywordreche geht. Ich nutze das Tool neben Answer the Public am zwiet häfugsiten, weil ich damit einfach auch gute Longtail Keywords finden kann. Das Keywordtool hilft dir dabei relevante Keywords für deine SEO-Strategie zu finden. Es nutzt die Daten von Suchmaschinen wie Google, YouTube, Bing und Amazon, um eine umfassende Liste von Keywords und Suchbegriffen zu generieren. Die Benutzeroberfläche von Keywordtool.io ist benutzerfreundlich und intuitiv. Du kannst einfach dein gewünschtes Keyword eingeben, und das Tool generiert automatisch eine Vielzahl von Keyword-Vorschlägen, die mit deinem Thema in Verbindung stehen. Dabei werden nicht nur einzelne Keywords, sondern auch Long-Tail-Keywords und Fragestellungen berücksichtigt. Ein besonderes Merkmal von Keywordtool.io ist die Möglichkeit, gezielte Keyword-Recherchen für verschiedene Plattformen durchzuführen. Du kannst spezifische Suchmaschinen oder E-Commerce-Websites auswählen, um Keywords zu finden, die genau zu deinem Zielmarkt passen. Darüber hinaus bietet Keywordtool.io erweiterte Funktionen wie die Möglichkeit, Suchvolumen, Wettbewerbsstärke und Klickpreise für Keywords einzusehen. Diese Informationen sind äußerst hilfreich, um fundierte Entscheidungen bei der Auswahl der richtigen Keywords für deine Inhalte oder Werbekampagnen zu treffen. Keywordtool.io bietet sowohl eine kostenlose Version als auch kostenpflichtige Pläne mit zusätzlichen Funktionen an. Mit den kostenpflichtigen Plänen erhältst du Zugriff auf erweiterte Keyword-Analysen, um noch detailliertere Einblicke zu erhalten.
Die kostenlose Version hat natürlich zahlreiche Einschränkungen, trotzdem kannst du damit herausfinden, was relevante Longtail Keywords sind.
5. MOZ keywordtools
Das Keyword-Tool von Moz gehört zur kostenpflichtigen SEO-Suite von Moz, aber du kannst damit 10 Suchanfragen pro Monat kostenlos durchführen. Dabei erhältst du Einblicke in das Suchvolumen und die Klickrate. Dadurch kannst du herausfinden, wie schwierig es ist, für das Keyword zu ranken und wie hoch die Konkurrenz dafür ist. Die kostenlose Abfrage eignet sich daher nur begrenzt für die Keyword-Recherche. Für genauere Daten und eine umfassende Analyse lohnt sich ein Blick auf die Pro-Version von Moz.
6. Soolve
Mit Soovle können Nutzer sich über relevante Keywords auf verschiedenen Plattformen informieren, darunter auch Bing, Google, Wikipedia, YouTube und Amazon. Leider lassen sich die generierten Keywords anschließend nicht exportieren. Daher eignet sich das Tool nur für einen groben Überblick, vor alle, da auch ausführliche Informationen zum Suchvolumen fehlen. Das Tool Hilfe zwar Suchbegriffe über mehre Kanäle zu finden, zeigt aber nicht wie umkämpft diese Begriffe sind. Soolve eignet sich daher am besten um sich ein Überblick zu einem Thema zu verschaffen und zu sehen auf welchen Kanälen diese gefragt ist. Suchvolumen, Trends und Longtail Keyword wirst du mit dem Tool allerdings nicht finden.
Übersuggest verschafft dir einen groben Überblick über das gesuchte Keyword und kann dir auch helfen Longtaik Keywords zu finden.
Hier siehst du auf einen Blick, welchen Content es zu einem Keyword bereits gibt. Sie können dir als Inspiration für eigne Blogartikel dienen.
7. Übersuggest
Eigentlich war Übersuggest nur ein einfaches Suggest-Tool und sozusagen eine Erweiterung von Google Suggest. Doch seitdem der Online-Marketer Neil Patel es übernommen hat, wurde es um zahlreiche Funktionen erweitert. Die neue Oberfläche kann sich definitiv sehen lassen und du kannst auch in der kostenlosen Version von Übersuggest gute Keywords ermitteln. Das Tool liefert dir zudem wichtige Daten wie Suchvolumen und CPC. Außerdem kannst du damit ähnliche Keywords finden und erhältst einen Überblick über die Keywords deiner Mitbewerber. Mit der Funktion "Top-Seiten" siehst du, welche Websites den meisten Traffic für das angegebene Keyword erhalten. Ein weiterer großer Vorteil von Übersuggest liegt darin, dass es dir ähnliche Keywords liefert. Du kannst damit verwandte Begriffe und Variationen entdecken, die deine Keyword-Strategie erweitern können. Dies ist besonders hilfreich, um deine Inhalte zu optimieren und eine breitere Reichweite zu erzielen. Darüber hinaus bietet Übersuggest eine Funktion namens "Top-Seiten", mit der du einen Einblick in die erfolgreichsten Websites erhältst, die Traffic für das angegebene Keyword generieren. Dies ermöglicht es dir, von den Strategien und Ansätzen der Wettbewerber zu lernen und deine eigenen Maßnahmen entsprechend anzupassen. Obwohl Übersuggest in seiner kostenlosen Version bereits wertvolle Funktionen bietet, gibt es auch eine kostenpflichtige Version, die noch umfangreichere Analysewerkzeuge und erweiterte Funktionen enthält. Diese erweiterte Version eignet sich besonders für professionelle SEO-Experten und Unternehmen, die eine umfassende Keyword-Analyse durchführen möchten. Fazit - Die 7 besten kostenlosen Tools zur Keyword-Recherche in 2023 Die Verwendung von Keyword-Tools ist für eine effektive Keyword-Recherche von großer Bedeutung, da sie dabei helfen, relevante Suchbegriffe zu identifizieren und das Potenzial für Traffic und Wettbewerb einzuschätzen. In diesem Artikel haben wir die 7 besten kostenlosen Keyword-Tools vorgestellt, die dir bei der Optimierung deiner Inhalte und deiner SEO-Strategie helfen können. Google Suggest ist ein einfaches, aber effektives Tool, das automatisch ähnliche Suchanfragen anzeigt und eine gute Ausgangsbasis für die Keyword-Recherche bietet. Answer the Public ist ein leistungsstarkes Tool, das auf Basis von Google-Suggest-Daten umfangreiche und visuell ansprechende Keyword-Ideen liefert, die dir helfen, neue Themen und Fragen für deine Zielgruppe zu finden. Das Keywordtool.io bietet Suchvolumina, Wettbewerbsinformationen und weitere Einblicke in Keywords, um dir bei der Optimierung deiner Inhalte und deiner SEO-Strategie zu helfen. Die Google Search Console liefert dir Informationen darüber, für welche Keywords deine Website bereits rankt, und ermöglicht dir einen Einblick in Klickzahlen und Durchschnittsrangings. Sie ist besonders nützlich, um bestehende Keywords zu optimieren und den Traffic zu steigern. Soovle ermöglicht es dir, relevante Keywords auf verschiedenen Plattformen zu identifizieren, bietet jedoch keine detaillierten Daten wie Suchvolumen oder Trends. Es ist ein guter erster Überblick, aber für eine umfassendere Analyse sind weitere Tools erforderlich. Übersuggest, nach der Übernahme durch Neil Patel, bietet eine erweiterte Oberfläche und nützliche Funktionen wie Suchvolumen, CPC und ähnliche Keywords. Es ist ein wertvolles Werkzeug, um deine Keyword-Strategie zu erweitern und den Wettbewerb zu analysieren. Das Keyword-Tool von Moz, Teil der Moz Pro Suite, bietet eine Vielzahl von Funktionen zur Keyword-Analyse, einschließlich Suchvolumina, Wettbewerbsanalyse und organischen Click-through-Raten. Die kostenlose Version ermöglicht 10 Keyword-Abfragen pro Monat, während die Pro-Version umfassendere Analysen und Funktionen bietet. Jedes der vorgestellten Keyword-Tools hat seine eigenen Stärken und Schwächen. Die Wahl des richtigen Tools hängt von deinen spezifischen Anforderungen, Zielen und Budget ab. Es ist ratsam, verschiedene Tools auszuprobieren und diejenigen auszuwählen, die am besten zu deinen Bedürfnissen passen. Insgesamt bieten diese 7 kostenlosen Keyword-Tools eine solide Grundlage für die Keyword-Recherche und helfen dir dabei, deine Inhalte und deine SEO-Strategie zu optimieren. Nutze sie als Werkzeuge, um relevante und gut performende Keywords zu identifizieren und deine Online-Präsenz zu stärken. FAQ Most frequent questions and answers Was ist Keyword-Recherche und warum ist sie wichtig für die SEO-Strategie? Die Keyword-Recherche bezieht sich auf den Prozess der Identifizierung und Auswahl relevanter Suchbegriffe für deine Website-Inhalte. Sie ist wichtig für die SEO-Strategie, da sie dir dabei hilft, Inhalte zu erstellen, die auf die Bedürfnisse und Suchabsichten deiner Zielgruppe abgestimmt sind. Durch die Verwendung relevanter Keywords kannst du deine Sichtbarkeit in den Suchmaschinenergebnissen verbessern und mehr qualifizierten Traffic auf deine Website lenken. Wie finde ich relevante Keywords? Es gibt verschiedene Methoden, um relevante Keywords für deine Zielgruppe zu finden. Du kannst zunächst eine Brainstorming-Sitzung durchführen, um relevante Begriffe und Phrasen im Zusammenhang mit deinem Thema zu sammeln. Anschließend kannst du Keyword-Recherche-Tools wie Google Keyword Planner, Übersuggest, Soovle oder andere kostenpflichtige Tools nutzen, um weitere Keyword-Ideen zu generieren und Informationen wie Suchvolumen und Wettbewerb zu erhalten. Außerdem kannst du Wettbewerbsanalyse betreiben, um zu sehen, welche Keywords deine Konkurrenten verwenden und welchen Erfolg sie damit haben. Reichen kostenlose Keyword-Tools aus Wenn du einen einfachen Blog oder eine Nischenwebsite hast, reichen die hier vorgestellten Keywords vollkommen aus. Wenn du jedoch eine Business-Website oder ein E-Commerce-Website betreibst, solltest du dir eine kostenpflichtige SEO-Suite zulegen. Was sind Longtail Keywords? Longtail-Keywords sind längere, spezifischere Suchbegriffe, die aus mehreren Wörtern bestehen. Im Gegensatz zu allgemeinen Keywords sind Longtail-Keywords präziser und zielen auf eine bestimmte Nische oder ein spezifisches Thema ab. Sie haben oft ein geringeres Suchvolumen, da sie weniger häufig gesucht werden. Dennoch sind Longtail-Keywords wertvoll, da sie eine höhere Relevanz für die Suchenden haben und weniger Wettbewerb aufweisen. Durch die Verwendung von Longtail-Keywords in deinem Content kannst du deine Chancen erhöhen, in den Suchmaschinenergebnissen besser zu ranken und qualifizierten Traffic anzuziehen. Read the full article
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3 SEO Tips for a New Website
Improve Your Technical SEO:
Making sure your website is technically sound is essential to ranking higher in search engines like Google.
Technical SEO is the foundation of your website. It involves many pieces that make your site easy to access, easy to navigate, and most importantly, easy to crawl.
There are potentially endless ways to improve your website’s technical SEO. Here are some of the most important aspects to check on:
Secure your site with SSL, where the website URL starts with “HTTPS://” rather than “HTTP://”.
Ensure your site is mobile-friendly. You can use Google's Mobile-Friendly Test Tool to check individual page URLs.
Install Google Analytics & Google Search Console :
Once your website’s technical SEO is on point, you should start setting up tools that will help you analyze and track your SEO performance.
To start, create Google Analytics and Google Search Console properties for your site and follow the simple instructions for adding the required tags to your site.
Google Analytics is perhaps one of the best free SEO software tools you can use to understand where your site visitors are coming from and how they navigate your site.
This tool gives you insights into how much time people spend on your website, which countries or cities your visitors come from, and a ton of other valuable data on your potential customers’ behaviors and browsing habits.
Google Search Console is another free web tool to help you manage your site's visibility in Google Search. Use this tool to submit sitemaps, submit new content, and ensure your pages are mobile-friendly and are crawled correctly by Google.
Perform Keyword & Competitive Research:
Without conducting research, you're shooting in the dark. Use keyword research to ensure you're writing about the topics and keywords people are actually searching for. Check out these top keyword research tools to improve your research efforts.
Similarly, do competitor analysis to reveal the content and keywords that are generating traffic for your competitors and related websites. Researching your competition is especially important because it allows you to see what's been working.
SEO tools with competitive insights like Semrush are invaluable to check competitors' top traffic-generating pages, top keyword rankings, historical data, and more. This can help you identify the content and keywords to optimize for or add to your site.
If you're on a budget, you can perform initial keyword research with free tools like Google Keyword Planner, Keyword Surfer, and AnswerThePublic to better understand your audience and the relevant keywords being searched online.
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6 SEO Experts You Should Follow for Brilliant Insights
There are plenty of SEO experts out there to follow on social media and learn from, but these six are the best of the best. Each one has the experience and knowledge to help you master search engine optimization, whether you’re just getting started or you’ve been doing it for years and want to bring your game to the next level. Follow them all or just one, but learn from them because it will take you from an amateur to a pro in no time at all.
1) Neil Patel
Neil Patel is the co-founder of Crazy Egg, Hello Bar, NP Digital, and KISSmetrics. Recently NP Digital claimed one of the best SEO-oriented free keyword research tools (Answerthepublic). He is an entrepreneur, author, blogger, and speaker. His blog covers a variety of topics: marketing, social media, entrepreneurship, etc. He has also been recognized as one of the top 100 most influential people on the web by Business Insider and one of the top 50 entrepreneurs under 25 by Inc. Magazine.
2) Brian Dean
Brian Dean is a renowned digital marketing expert and entrepreneur. His blog, Backlinko, covers SEO and link-building tactics such as finding the best link-building services, creating content that attracts links, dofollow vs nofollow links, how to get guest posts on major blogs, and much more. If you're not sure where to start with your SEO, check out his free 7-lesson email course. Plus he also has many helpful videos on YouTube if you prefer watching to reading.
3) Rand Fishkin
Rand Fishkin is the founder and CEO of Moz, a company that provides software to help with search engine optimization.
He's also a blogger, podcaster, speaker and author. He is also co-founder and CEO of SparkToro, a strong audience research tool.
His blog features loads of great insights about how to approach SEO and what you need to know about it. One of his recent posts was about how to use Google Analytics for better insight into your business data.
4) Jayson DeMers
Jayson DeMers is the founder of AudienceBloom and the author of How to Grow Your Audience. He has consulted with a variety of small businesses and Fortune 500 companies to help them grow their audiences. Jayson’s insights are always spot on and you will learn some tips that are sure to help you out.
5) Larry Kim
Larry Kim is the founder and CTO of WordStream, an online marketing company. He is also the founder and CEO of MobileMonkey, the best chatbot platform in the world.
He has been named a Top 25 Social Media Influencer by Forbes, a Top 50 Twitter Power User by Twitter, and one of the Top 10 Most Valuable Content Marketing Speakers.
Larry is also a Google Adwords Certified Individual & Partner as well as Yahoo! Search Marketing Certified Professional.
His knowledge in search engine optimization (SEO) can be found on his blog on The Huffington Post, Quora, Medium or LinkedIn. If you're looking for advice from an expert who knows what he's talking about then Larry is your man.
6) Danny Sullivan
Danny Sullivan is the founding editor of Search Engine Land and one of the most well-known experts in search engine optimization. He provides great insights into all things related to internet marketing, search engines, and online business topics. Danny's blog is a must-read if you want to stay up on what's new in the world of SEO. His posts are always educational and informative.
7) Abdur Rahim (Bonus)
Abdur Rahim is a professional SEO expert in Bangladesh who has only recently begun his career, but his strategy and innovative ideas set him apart from others in the country. He keeps him super fast in the SEO journey to navigate a prominent reputation worldwide as an early bird. He has gained valuable experience in a relatively short period of time. You can grow alongside him by following him.
Wrap Up
Successful people emulated their idols in order to improve their abilities. Because it is a very effective method that will lead to your success, just like your idol. You can learn a thousand things from someone in your niche who has achieved success in their journey, which is far superior to a book and a course. You can learn new techniques every day to improve your skills. They frequently share a case study or experiment that is more valuable than everything that helps to master a skill.
So you can learn from them and become an SEO master.
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Keyword Research Tactics: How Long Tail Keywords Can Transform Your SEO
Keyword research is the foundation of a successful search engine optimization strategy. If used correctly, it optimizes websites to higher ranking positions on SERPs, drives organic traffic to the website, and reaches the target audience. Among the elements involved in this process is long-tail keyword usage: more specific phrases that attempt to hit niche audiences with intent-driven traffic.
In this blog, we’ll uncover what long tail keywords are, their significance in SEO, and actionable tips to discover them for better rankings.
What is a Long Tail Keyword?
Long tail keywords are specific, multi-word phrases. In keyword research they are about specific search intent and more different from broad keywords, which may have a relatively lower search volume but are easier to rank for just because of the minimal competition.
Examples:
Broad keyword: “Shoes”
Long-tail keyword: “Women running shoes with arch support”
Benefits of Using Long Tail Keywords for SEO
Incorporation of long tail keywords in the keyword research benefits in the following manners:
1. Less Competition:
Because long tail keywords are not so competitive as compared to broad, high-volume keywords, it can easily rank higher for small or new sites.
2. Higher Conversion Rates:
Using long tail keywords tends to attract users having clear buying intent. For instance, a person searching for “affordable digital marketing courses in Mumbai” has reached closer to the moment of decision than the person who searches for “digital marketing.”.
3. Improved User Experience:
While aligning your content to the intent of the users, you end up improving click-through rates, quality engagement, and lowering the bounce rate.
4. Voice Search Optimized
Why Are Long Tail Keywords Important?
Long tail keywords play a very significant role in your keyword research and your entire SEO strategy:
They are closer to a user’s intent. These often closely align with the kind of users who are ready to make a purchase or seeking very specific information.
Example:
Broad: “Camera”
Long Tail: “Best DSLR camera for beginners under $500”
Integrated SEO Strategy: Optimization for multiple long tail keywords can collectively drive high amounts of traffic, helping websites rank for many niche terms.
How to Find Long Tail Keywords for SEO
Here are 10 tested ways to find long-tail keywords for your keyword research projects:
1. Google Suggest:
Input a general keyword into Google’s search bar and click through the drop-down suggestions. These are organic searches by users and very much a valid source of long-tail keywords.
2. People Also Ask (PAA):
Google PAA is the related questions users find on Google. Use them to come up with content ideas and long-tail keyword potentialities.
3. Keyword Research Tools:
Long tail keywords can be found on platforms like Ahrefs, SEMrush, and Ubersuggest, by showing search volumes, competition levels, and related phrases.
4. Competitor Analysis:
Tools such as SEMrush or Moz can scan competitor websites and then find the untapped long tail keywords which they rank for.
5. Forums and Q&A Sites:
6. Google Analytics:
Go through the search queries that are taking users to your site. The long-tail keywords already working for you can inspire similar optimizations.
7. Long Tail Keyword Generators:
Use tools such as AnswerThePublic that allow for visualizing questions people are constantly asking-thus long list ideas for keywords in the long tail.
8. Social Media Insights:
Trend lines and trending hashtags on Instagram and Twitter can help identify long-tail keywords.
9. Local SEO Optimization:
Geographically-oriented keywords should be used during local optimization, for example “best digital marketing agency in New York”.
10. Monitor Trends and Seasonality:
Summary
No SEO keyword research strategy is ever completely complete without long tail keywords. Such phrases are often targeted to specific niches of audiences and cut competition, conversion rates. By putting the above strategies in place, you will be finding the perfect long tail keywords to help your SEO efforts jump to new heights in rankings, traffic, and eventually success.
Bring out the full potential for your website using long tail keywords today!
For more information, Visit now
For more blogs — rushipandit.com
#digital marketing#seo#digitalskills#search engine optimization#marketing#keywordresearch#keywordstrategy#keywords
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17 Important Free Tools for SEO
In this digital world, it has become very difficult to rank 1 on search engine, even ranking your website has become equally tough. Hence every marketer strongly relies on SEO tools as those are the main keys to boost up the rank of your website. Search Engine Optimization are the best way to ensures your website’s traffic and confirms better ranking in search engine results organically. But with the availability of so many well-performing SEO tools, it has become confusing to choose some of the best SEO tools for marketers.
What Are SEO Tools?
SEO tools are software that help you with your search engine optimization (SEO) strategy. They can help with so many tasks like keyword research, link building, monitor search performance, track website traffic, SEO Audit and competitor analysis.
So here we have introduced the top 20 free SEO tools as well as some paid tools that are going to rule the world of digital marketing in 2024. If you’re a digital marketer or SEO expert, you need to be using the latest SEO tools to stay ahead of the competition. In 2024, the top SEO tools you should be using are:
1. Google Analytics
2. Google Search Console
3. Google Keyword Planner
4. Google Tag Manager
5. ScreamingFrog
6. GTMetrix:
7. Looker Studio
8. Ubersuggest
9. Structured Data Testing Tool
10. Schema Markup Generator
11. Google Page Speed Insights
12. SEOSiteCheckup
13. SEOquake
14. Google Trends
15. SimilarWeb
16. Google My Business
17. AnswerThePublic
1. Google Analytics:
Google Analytics is a free web analytics service offered by Google that track your website traffic, sessions, average session duration, engagement rate, leads, sale, etc. This is one of the best tools which is used by most website owners to track their website traffic.
It helps to understand if your SEO efforts are working well or not. It collects data from your websites and apps to create reports that provide insights into your business. As it is easy to use and gives results with great accuracy this is a popular tool. Google Analytic collects data of organic, paid, social, direct as well as referral. Google Analytics can help businesses understand the user experience after visiting their website.
2. Google Search Console:
It is one of the best free SEO tools offered by Google that track your website errors and calculates its performance. It monitors your website Clicks, Impressions, Click-Through Rate(CTR), keyword performance, website technical issues, backlinks, and makes your website shine in Google Search results. You can also add your XML sitemap in Google Search Console. It gives index and non-index pages’ data of your website. Google search console also provide data of all technical errors like 404 pages, soft 404 pages, 403 forbidden errors & more.
3. Google Keyword Planner:
Google Keyword Planner is a keyword research tool for any marketer. It provides top trending keyword ideas with their search volume, competition, and CPC. You can also check historical data of keywords for a particular country/state/city or worldwide.
Using Google Keyword Planner, you can search keywords for SEO as well as PPC purpose. This is another easy-to-use tool offered by Google. It can even show you the keywords your competitors are targeting.
4. Google Tag Manager:
Google Tag Manager (GTM) is a free tag management system (TMS) tools offered by Google that allows you to add and update tags. It helps to innovate tag ideas. It has various other functionalities too. With the help of this tool, you can track scrolling. It helps to conduct surveys as well. Tracking downloading activities seems easier for this free SEO tool. This tool helps to monitor people’s appearance & engagement on your website too.
5. Screaming Frog:
For any On-Page SEO and technical errors, Screaming Frog is a very trusted tool as it helps to find missing meta tags, H1 Tags, broken links, blocked URLs, multi heading tags, image alt text, 404 errors, wrong redirects to duplicate pages. To check server errors this SEO tool is simply irreplaceable. Screaming Frog is one of the favorite tool for SEO Expert for SEO Audit.
6. GT Metrix:
To monitor website performance and loading time this is a mandatory tool. It helps to resolve performance failure. It also ensures an increase in site speed. To get an accurate idea of the page size and page loading speed you can use this tool. It helps to find Core Web Vitals errors like LCP, INP & CLS.
7. Looker Studio:
Looker Studio turns your data into fully customizable informative reports and dashboards that are easy to read and share. Looker Studio can automate reporting, saving you time on manual tasks. Looker Studio helps you transform complex data into accessible and understandable forms.
8. Ubersuggest:
One of the best keyword tools is Ubersuggest like Google Keyword Planner and SEMrush. It helps to generate keywords and related keywords along with their search volumes. It works with great proficiency. In fact, for long-tail keyword ideas also this works great as it generates questions, prepositions, and even comparisons.
9. Structured Data Testing Tool:
This is also a free tool offered by google for testing your structured data to see which Google rich results can be generated by the structured data on your page. It helps to find the missing Schema of your website or errors in schema code. In this tool, you simply have to enter the URL or the code snippet and then analyze it to find if any errors are there.
10. Schema Markup Generator:
Schema markup generator is a tool that helps you add structured data to your website. It helps to generate all types of schema. It is implemented using JSON-LD, Microdata, or RDFa. JSON-LD (JavaScript Object Notation for Linked Data) is the most popular and recommended format. To generate schema markup, you typically need to know what type of content you are marking up (e.g., a website, article, product, Breadcrumb, organization event, etc.).
11. Google Page Speed Insights
PageSpeed Insights is also a tools offered by Google. PageSpeed Insights check the performance of your page on both mobile and desktop and give solutions for resolving the issues. PageSpeed Insights provides data on how quickly your page loads also offers suggestions on how to make your pages better.
12. SEOSiteCheckup
SEO Site Checkup offers an easy-to-understand and comprehensive set of SEO tools to help you understand your website from a search engine’s perspective. For any beginner, this is one of those SEO Audit tools that can generate lists of website issues like a great guide. To help find the website issues.
13. SEOquake
SEOquake is one of those free SEO tools that get be really useful for any beginners and even for small businesses as well. It provides organic search data and also analyses the major metrics. It calculates keyword difficulty and does a complete SEO analysis that helps in examining the external and internal links to your website. It troubleshoots the optimization issues which affect the SEO of your site.
14. Google Trends
Google trends is also a free tool by google through which you can find the latest trends of market. We can also find the trends of keywords on daily, monthly or yearly basis. Marketers prefer this tool a lot as it monitors the seasonality of a topic. You can check how a topic is performing with time. For more similar questions, also you can use it.
15. SimilarWeb
It shows an overview of site trafficking, traffic sources, and market strategies. Though you can only get five results in the free version and a basic idea of an idea, it is a very popular tool.
16. Google Business Profile
Google Business Profile (formerly Google My Business) is a free tool that helps businesses manage their online presence on Google. It is best tool for local business to get online presence across Google, including search results and Google Maps. By setting up and optimizing your Google Business Profile, you can significantly increase your visibility in local search results, helping potential customers find your business more easily.
Read this blog to know more about GBP- A Step-by-Step Guide to Local SEO
17. AnswerThePublic
It helps to analyze the searched questions and the autocompleted questions in the search cloud. For any website owner, it is extremely useful. It indirectly allows analyzing the volume of related keywords. In fact, to create long-tail keywords this tool is very helpful.
Paid SEO Tools
1. SEMrush
SEMrush is a popular SEO marketing tool that specializes in keyword research, competitor analysis, SEO Audit and Google Ad campaign optimization. Review your site’s current authority score, check how much organic traffic is coming to your site, View how many organic and paid keywords your site is ranking for, Keep track of your referring domains and backlinks. Following dashboard SEMrush have:
Position Tracking
Site Audit
On-Page SEO Checker
Backlink Audit
Traffic Analytics
Keywords Research & Analysis
2. AHREFS
Ahrefs is known primarily as a backlink authority checker, but it is much more than that. Ahrefs is a Domain Rating generator that shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. Following checklist that ahrefs give:
SEO Audit
Keyword Research
Backlinks Audit
Traffic Analytics
3. MOZ
MOZ is free tools before but now it is paid. MOZ is an SEO company that focuses solely on helping people run successful SEO campaigns. MOZ provide Domain Authority, Spam Score, and Page Authority of your website. Moz is one of the best tool for backlinks audit.
4. Rankwatch
RankWatch can help you with track your SERP rank, keyword research, analyze your backlinks, & competitors.
SEO chrome extension Tools that helps in digital markers to find out SEO checklist.
SEOquake Extension: SEOquake is an extension that provides you with key metrics for your website
SEO META in 1 Click: Displays all meta data and main SEO information for the best SEO.
Keyword Surfer: SEO extension that helps you curate an in-SERP keyword list
MOZ Bar: MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority, Spam Score, and number of backlinks for site.
As you can see, we have discussed many free SEO tools here. These are all single-stop SEO tools that can help you rank your website higher in the search engine results.
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Digital marketing hacks
1. Focus on Problem-Solution
Identify the pain point your audience faces (e.g., low engagement, high CPC, etc.).
Point directly to a proven, actionable hack as the solution.
Example Hacks:
Problem: Low engagement on LinkedIn posts. Hack: Use a strong hook in the first line and end with a direct question or CTA. Optimize by posting on Tuesdays and Thursdays for higher visibility.
Problem: High Google Ads CPC. Hack: Use negative keywords and focus on exact match types to filter irrelevant clicks.
2. Create Mnemonics for Quick Recall
Example Shortcut: "AIDA Hack" A: Attention-grabbing headline. I: Ignite curiosity with a strong intro. D: Deliver value in the body. A: Action-focused CTA.
3. Use Digital Tools/Shortcuts
Hack for Analytics: Use prebuilt dashboards in Google Data Studio to analyze campaign ROI in seconds.
SEO Shortcut: Use tools like AnswerThePublic to find trending questions and write blog posts directly addressing them.
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