#another fun tidbit my senior year my friends and i would go get half price burgers and double long island iced teas at the local eatery
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can i give a suggestion to the new york sirens marketing department? i know the topic of attendance has been beaten into the ground [and there are a lot of factors outside of the FO control], but have you considered, now that you are playing in an nhl arena, the premise of comp tickets/cross promotion?
start by giving all the local kids teams bogo tickets, specifically to weekend games
then start handing out comp tickets to *your demographics* at the nhl games or put a coupon on the back of the nhl ticket
go to the gotham games and cross promote there
go to the liberty games and cross promote there
go to exile games [the rugby team] and cross promote there
go to the USL Super league games and cross promote there
pull up to the wnba draft
when i say cross promote what i mean is give soccer/bball/rugby ticket holders a 15 or 20% discount on your tickets
not all of the seasons overlap all the way but there's a window for sure
get people who regularly travel to watch ny sports in jersey/ women's sports invested in the team
ads on the PATH?/busses/NJT?
tiktok microinfluencer ads? [is tiktok still a thing? i haven't used it since before the ban]
get on a touch more/ do a live event, maybe at build? [does build still exist? and everyone goes home with a free ticket]
do a sponsorship at a queer bar.... signature cocktail, let's say the ambulance [for siren, get it?] or hat trick [for hockey] or siren song [a little on the nose imo but still valid i'm sure] Do this specifically in preparation for the pride game??? do a coupon for a stamp? or a discount code?
ambulance would be probably a dirty shirley temple or some kind of sangria [come to think of it ambulance might not work bc it's kind of like shouting fire in a movie theater] [also it is red which is not a ny color]
hat trick - a triple long island iced tea [this is a lot but so is a hat trick] or maybe a flight of 3 shots? [tough in a club setting for sure]
siren song would be a frozen marg with triple sec [blue] and green liqueur swirled in [this might be called an earth marg but that's what it was called when i was in college] OR it would be a trash can [you know where they just mix a bunch of alcohol in and it's blue also they put a little mermaid charm in it to customize] [or the trash can could be the hat trick]
main point: get your target audience in the door by meeting them where they're at and then keep them with the product and experience [which will be better with more people]
i am convinced that people would go if they knew about it, they just don't know! and it's your job to let the people know!
#plus you guys are obviously turning things around so hopefully winning will keep people interested#this was really fun you guys should i do signature drinks for all the teams? well not redacted#another fun tidbit my senior year my friends and i would go get half price burgers and double long island iced teas at the local eatery#prior to student org meetings [we were all of age and not on the board anymore#it was a restaurant but it turned into a bar at night#when we got our frozen margs [at a different establishment] in the offseason ie summer and winter session they were 5$ for a goblet#i know there are probably mixed feelings about tying alcohol to sports but if you are doing it in an alcohol establishment i think it's fin#ofc i'm sure they sell alc at games you just wouldn't get wasted like you do in the club
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