#annhandley

[wocado]

Make the customer ~ @annhandley

Make the customer

business, business quotes, Ann Handley, Ann Handley quotes, customer, customer quotes, hero, hero quotes, story, story quotes, advertising, advertising quotes #PICTUREQUOTES, #QUOTES

[williamkergroach55]

Ann Handley

Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author. She is known for inspiring and empowering businesses to create effective marketing strategies that resonate with their customers. Ann Handley's expertise lies in helping businesses achieve tangible results and escape marketing mediocrity. Through her books, speaking engagements, and the company she founded, MarketingProfs, she provides training and education programs to marketers worldwide. Her insights and expertise are highly regarded in the industry, and she is recognized as an influential thought leader.

Ann Handley is a highly respected writer, digital marketing pioneer, and Wall Street Journal best-selling author who is known for inspiring and empowering businesses to create marketing that resonates with their customers. She is particularly focused on helping businesses achieve tangible results and escape marketing mediocrity. Ann Handley is regarded as a terrific speaker who is approachable, funny, and engaging.

As the founder of MarketingProfs, a marketing training and education company with a substantial subscriber base of over 600,000, Ann Handley has made a significant impact on the industry. MarketingProfs offers online and in-person education programs that train marketers worldwide.

Ann Handley's expertise extends to authoring several acclaimed books. She is the Wall Street Journal bestselling author of "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" and "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business," which she co-authored with C.C. Chapman. These books have been translated into multiple languages, including Turkish, Korean, Italian, Chinese, and Japanese.

With a strong presence on social media, Ann Handley has over 420,000 followers on Twitter and is consistently recognized as one of the most influential marketers in the field. She is also a LinkedIn Influencer. Her insights and expertise have been featured in various publications, including Entrepreneur magazine, IBM's Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal. Forbes has cited her as a top thought leader, and IBM named her one of the seven people shaping modern marketing.

In addition to her professional accomplishments, Ann Handley is known for her personal interests and hobbies. She resides in Boston and enjoys being a mother to both two-legged and four-legged creatures. She is a devoted fan of E.B. White, enthusiast of Cavalier King Charles Spaniels, and even a novice tap dancer. She finds solace and creative inspiration in her tiny-house office, where she houses her collection of vintage typewriters.

#AnnHandley #DigitalMarketingPioneer #BestsellingAuthor #MarketingProfs #EverybodyWrites #ContentRules #Influencer #ThoughtLeader #B2BMarketingForum #MarketingTraining #Inspiration #Empowerment #EscapeMediocrity #ResultsDriven #TerrificSpeaker #Approachable #Funny #BostonLife #EBWhiteSuperfan #CavalierKingCharlesSpaniel #TapDancer

[regularcelebrity]

#AnnHandley on Why #Jargon Can Be Detrimental to Your #Brand Voice & Tone https://goo.gl/bprhkk

[fradhytfahrenheit]

#instagram #fradhyt_creative_consultant #annhandley 🎥Berkarir di lebih dari 9 top #advertising_agency sebagai #Creative_Director serta salah satu #startup decacorn terbesar di Asia, berpengalaman menangani lebih 100 brand dan lebih dari 700 #iklan komersial di televisi dengan lebih dari 50 top selebriti serta PULUHAN RIBUAN konten dan BTL di berbagai media dan digital sosial media.  🎥 Selain berkarir sebagai aktor dan acting coach untuk ratusan iklan TV, fradhyt juga dikenal sebagai #penulis telah menghasilkan #novel- novel bestseller bergenre #lifestyle cosmopolitan seperti sequel_novel BeautyForSale, beautyForKilling, dan BeautyForPower and Revenge, serta Memoirs_of_G! 🎥Multinational brands that have been handled include: Volvo, Nissan, Jaguar, Lucky Strike, Nivea, Pantene, Yakult, Ford, Suzuki, Hitachi, Mitsubishi, Gatorade, FujiFilm, Toshiba, Lucky Strike, TrimSpa, Sony, Standard Chatered, National/Panasonic, Sunkist, Caprisone, Hilton Hotel, Thai Airlines, Cussons, Singapore Airlines, Marie France Bodyline, Hada Labo, Rohto Eye Flush, Quipper Video, Grab, dsb. 🎥 As well as hundreds of other multilocal brands such as: [INDOFOOD]Supermie, Bogasari, [MAYORA] Torabika, Roma, Energen, Astor, Kopiko, Kopi Ayam Merak [SANBE] Sanaflu,Poldamig, [SANTOS-#KAPAL_API] Kopi Kapal Api, kopi ABC, Relaxa, [SOHO] Laxing, Curcuma Plus,Fitkom, [SIDOMUNCUL] KukuBima Ener-G, [#KALBEFARMA] Susu Zee, serta Susu Ultra, Gudang Garam, Kacang Dua Kelinci, Minyak Cap Lang, Pigeon, Hufagrip, Marimas, Lipovitan, Miwon Mamasuka, Bimoli, Filma, Softex, Top 1, Marimas Drink, BCA, BNI, BTN, GrabKios, dsb. #Fradhyt_Fahrenheit_Adhyatman #fradhyt_fahrenheit #brandingindonesia #advertisingagency #copywriting #copywriter #contentcreators #brand #copywriterindonesia #marketingtips #marketingdigital #artdirector #senidigital #campaign #grapicdesign #motivation #quotes #penulis (at Pondok Indah, Jakarta Selatan) https://www.instagram.com/p/CHSvkPonMLu/?igshid=dft1az1lhrqz

[oceansfay]

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[matthewcapala]

Honored to have Ann Handley @annhandley - one of the most influential person in #Marketing hands down - in my corner! Thank you Ann for your time, attention and mentorship over the years. I’m grateful to be a part of the #marketingprofs community. #mpb2b #annhandley #everybodywrites #speakers #tribeofmentors (at Gaylord National Resort & Convention Center) https://www.instagram.com/p/B3r5xAdAqJD/?igshid=ah6zf9u0has1

[narayannaidu]

Monkey business - Make you customer the hero of your story #annhandley. . #monkeybusiness #customer #hero #story #people #business #narayannaidu #kutkutkut #imemysite https://www.instagram.com/p/BzoMWwfhGvn/?igshid=144rmf5yk20xi

[angrydigital]

" Good Content Isn't About Good Storytelling. It's About Telling a Good Story Well "

[bujiastorch]

#FelizViernes amigos.

Hoy queremos ofrecerte la bujía Torch D8EA-T (cross reference D8TC), bujía que aplica a las siguientes motocicletas: UM, Bera, Unico, y Skygo (Pata Larga).

"Torch es la bujía que no falla ni en frío ni en caliente"

Si deseas vender nuestros productos, no dudes en llamar a nuestros representantes de ventas al siguiente número de atención al cliente: +58 414-041.04.59

«Haz al cliente el héroe de tu historia» – Ann Handley

#BujiasTorch #D8EA #D8TC #Motos #UM #Bera #Unico #Skygo #Motor #AnnHandley #Valencia #Carabobo #Venezuela

https://www.instagram.com/bujiastorch/

[pinekmekci]

Fotoğrafçı ve sosyal medyacı arkadaşlarıma bir güzellik yapayım. Fotoğrafımız ya da yazımız kopyalandığında ne yapmalıyız? . Bence en temizi Google' a şikayet etmek ki ben öyle yapacağım artık :) Listemden fotoğrafı çalan pek sevgili arkadaşlarım fotoğraflarımı çalarak instagramda ortam yapmaya çalışmayın, hiç birimiz uğraşmayalım. . #AnnHandley #everybodywrites

[wocado]

If you aren't having fun creating content ~ @annhandley

If you aren’t having fun creating content,

content, creativity, creativity quotes, creation, creation quotes, enjoyment, enjoyment quotes, content quotes, Ann Handley, Ann Handley quotes #PICTUREQUOTES, #QUOTES

[matthewcapala]

Thank you @marketingprofs & @annhandley for hosting me at the MarketingProfs #B2B forum this year! #mpb2b 🙏 I talked about #SEO quick wins and how to make sense of the recent Google’s algo changes. Specifically, how to spot and activate the 20% of actions for 80% of results. DM is email 📧 info@alphametic.com if you’d like to view my slides. #marketingprofs #marketing #speaker #digitalmarketing (at Gaylord National Harbor Resort & Convention Ctr.) https://www.instagram.com/p/B3umrgCgs1F/?igshid=uyiydawinjro

[knowledgewebsite]

Sign me up: How B2B marketers will create top-notch newsletters in 2022

What do B2B marketers need to know about crafting a successful email newsletter strategy in 2022 and beyond?What’s changed with newsletter creation during the pandemic, and which fundamental qualities will endure the shifts of time as B2B marketing — and most importantly — the people who build and read newsletters, evolve?While 47 percent of B2B marketers see email as a productive avenue for driving revenue (ANA), digital newsletters typically offer even greater effectiveness, especially as dark social, disappearing web browser cookie data, and an increase in the number of folks using ad-blocking technology are on the rise — a topic we recently explored in "Traffic’s Black Hole: What B2B Marketers Need To Know About Dark SocialEmail newsletter offer a fantastic way to meet some of these challenges head on, while also solidifying the human connections that help drive B2B marketing success.Let’s open up the digital newsletter engine and take a look at what gears, cogs, wheels, and other content apparatus are needed to build a successful email newsletter in today's B2B landscape.Expert Email Newsletter Insight From Ann HandleyAnn Handley, chief content officer at MarketingProfs, is set to soon reach issue number 100 of her long-running, delightfully informative Total Annarchy bi-monthly newsletter, having grown from around two thousand subscribers when it began at the beginning of 2018 to over 41,000 today.Ann’s latest newsletter, “How I Grew This Newsletter: What Worked, What Didn't, Weird Metrics I Use,” is filled with helpful tips and tactics she’s learning from the growth of her newsletter, such as:Building what you wish existedUsing purpose to define goalsBuilding newsletter reading momentumFocusing on the on-boarding processCreating something uniqueAnn explores these and more in her latest newsletter, including the suggestion to focus on email open rates and not so much on click-through ratesDevoting special effort to building relationships with subscribers and influencers is another recommendation Ann has gleaned and shared from the widespread success of Total Annarchy“I'm more interested in the quality of the list than the size of the list,” Ann shared in her most recent newsletter.Ann has also pointed to the importance of paying particular attention to that very first communication new newsletter subscribers get once they sign up, and to making sure that it reflects your particular tone and shares expectations for what will be arriving via email each month as a subscriber.The power of asking your existing subscribers to share your newsletter in a soft-handed way with others who might benefit from the content of your newsletter was another recent tip Ann shared.When it comes to sharing the news of your latest newsletter publishing on social media, Ann suggests highlighting the primary topic covered in the newsletter rather than a generic cookie-cutter message mentioning only that a new issue has been released.Before the pandemic, Ann spoke in person at the Social Media Marketing World event, and we published a collection of her insights on the nuances of successful online newsletter creation, in “Dear Friend: Secrets to Creating a Newsletter People Want to Read From Ann HandleyIn it, Ann shared more of her newsletter writing and promotion wisdom — ideas that are every bit as relevant now as we heard towards 2022. Here are just a few examples:Consider the newsletters you read and interact with, and pinpoint what drives your own engagement with themTake advantage of email being one of the few places left were people still have control more than algorithmsHone in less on the news portion and more on the letter elementKeep newsletters simple and accessible[bctt tweet="“Email is the only place where people — not algorithms — are in control.” — Ann Handley @AnnHandley" username="toprank"]Learning From Missteps & 26 Years Of Email SpamSometimes when looking for what works for email and newsletter marketing, it’s helpful to also see examples of what should be avoided at all costs, and in my “Don’t Do That: Email Marketing Lessons From My 26 Year Spam Archive,” I explored five email marketing take-aways for empathizing, providing unique value, respecting your audience, using character and passion, and seeking out new connection and test opportunities, all framed with examples from some of the craziest examples of email spam.Empathizing with your audience is an important element used by successful newsletters, as understanding the concerns and hopes of the people you’re connecting with is vital for providing the information your email audience is seeking.Some things to ask yourself as you seek to empathize with your existing newsletter audience include:Why have they signed up for our newsletter?What are the traits common to our readers?If I were the recipient and not the sender, what would I change?Another key factor to keep in mind is respecting the fact that whether you have a smallish mailing list or one numbering in the millions, maintaining your email and newsletter audience’s trust is key for long-term success, as our senior content strategist Nick Nelson explored in “Return to Sender: Email Marketing Is NOT Dead, But It Needs Rejuvenation[bctt tweet="It’s better to write for 10 people who truly want to receive your messages than 100 who are ambivalent or worse. @NickNelsonMN #NewsletterMarketing" username="toprank"]The Marketing Message’s Medium Takes Many Formsvia GIPHYWhen it comes down to it, your marketing message and how it drives your readers to action or even enlightenment is paramount to success, and not particularly the medium or format in which it’s delivered.By using the clear and helpful tips and examples we're explored here, from Ann Handley and others, you'll have a head-start as you plan how to make your newsletter better than ever in 2022 and well into the future.Keep up to date with the latest B2B marketing industry news and subscribe to our own TopRank Marketing monthly newsletter, which has provided top-notch marketing insight for over 11 years and more than 132 editionsNo matter how well you’re able to implement newsletter content, crafting award-winning B2B marketing takes considerable time and effort, which is why an increasing number of firms are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to us today to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.The post Sign Me Up: How B2B Marketers Will Create Top-Notch Newsletters In 2022 appeared first on B2B Marketing Blog - TopRank® from knowledge.website http://knowledge.website/marketing/sign-me-up-how-b2b-marketers-will-create-topnotch-newsletters-in-2022

[dailybail]

11 Marketing Instagram Accounts to Follow

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short?

We know the feeling. 

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. 

Whether you’re looking for actionable tips to enact in your classic campaigns, inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone. 

In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. 

Read on to learn more about the 11 individuals who topped our most-follow list (in no particular order 😉 ). 

1. Neil Patel

Handle: @NeilPatel 

Follower Count: 269k

Niche: Digital marketing 

Why Neil is Successful: A top 100 entrepreneur under the age of 35, Neil makes the complexities of digital marketing easy for the average reader.

What Neil is Known For: A massive figure in the digital world, Neil is known for entrepreneurial disruption of the digital marketing field, as well as his agency. 

Why You Should Follow Neil: If you’re looking to sharpen your digital arsenal, Neil is a must-follow. His posts range from landing page hacks to the transformative power of color. Even though we may seem a little biased, his other 267k followers definitely aren’t. 

2. Gary Vaynerchuk 

Handle: @garyvee

Follower Count: 9.1m followers

Niche: Entrepreneurship, investment, mindset

Why Gary is Successful: Credited with turning his family’s brick-and-mortar liquor business into the first online booze provider, Gary has an entrepreneurial mindset and a unique understanding of the demands of the digital world. 

What Gary is Known For: While Gary may have found his footing in booze, he is now a huge figure in the entrepreneurial space. He covers all sorts of topics, from NFTs to how to deal with failure. 

Why You Should Follow Gary: With video content that delivers day after day, Gary sounds off on the latest trends, serving as a weathervane for the digital community, as well as informational videos about leadership and self-care. 

3. Jay Baer

Handle: @jaybaer

Follower Count: 17.6k 

Niche: Digital marketing with a side of entrepreneurship

Why Jay is Successful: As a seventh-generation entrepreneur, Jay knows a thing or two about starting businesses. Founder of five multi-million dollar companies, his latest venture is Convince and Convert, a highly sought-after digital marketing firm. 

What Jay is Known For: Working with high-profile brands on innovative marketing campaigns, including Kindred Healthcare, Arizona State University, and Hilton.  

Why You Should Follow Jay: Jay made our Instagram accounts to follow list for incredible podcasts featuring notable figures discussing digital marketing strategies their companies have utilized, as well as daily industry takeaways. 

4. Lilach Bullock

Handle: @lilachbullock

Follower Count: 2,672

Niche: Business and mindset for female entrepreneurs

Why Lilach is Successful: More than business strategy, Lilach draws on the power of a positive mindset as a force to supercharge entrepreneurial success. 

What Lilach is Known For: As a coach who believes in the power of positive thinking, Lilach is known for helping businesses go from zero to 60 through her unique strategies and exercises.  

Why You Should Follow Lilach: Follow Lilach if you need inspirational content, as well as practical tips for overall marketing strategy. 

5. Ann Handley 

Handle: @annhandley

Follower Count: 24.1k

Niche: Writing for every medium

Why Ann is Successful: Named one of seven people influencing modern marketing, Ann is a digital maverick, leading the pack with her company MarketingProfs.

What Ann is Known For: Known for her inventive tactics and compelling writing ability, Ann has worked on campaigns for household names like Adobe and the Mayo Clinic. 

Why You Should Follow Ann: Follow Ann if you’re looking for tips and tricks to master writing on any platform or form.  

6. Eric Siu

Handle: @ericosiu

Follower Count: 26.7k

Niche: Personal and professional transformation

Why Eric is Successful: An active gamer in his youth, Eric translated his on-screen skills in gaming into a highly successful digital marketing career. 

What Eric is Known For: His book, Leveling Up, gives readers advice for living the life they’ve always dreamed of leading. 

Why You Should Follow Eric: If you have a background in gaming, Eric should top your list of digital marketing Instagram accounts to follow. Most of his posts use video game imagery and share advice for succeeding in both life and marketing. 

7. Rand Fishkin

Handle: @randderuiter

Follower Count: 9,700

Niche: Market research

Why Rand is Successful: Rand speaks frankly and with humor, as shown in his book Lost and Founder: A Painfully Honest Guide to the Startup World. His communication style is one of the keys to his success.

What Rand is Known For: Co-founder of Moz, Rand knows all there is to know about search engine optimization (SEO). Today he heads up SparkToro, a market search and audience intelligence platform. 

Why You Should Follow Rand: Self-proclaimed pasta-based life form, Rand’s account features pasta content, as well as findings from his marketing surveys and research.

8. Sorav Jain

Handle: @soravjain 

Follower Count: 223k

Niche: Teaching digital 

Why Sorav is Successful: One of India’s top digital marketing experts, Sorav started his career at just 17 as an SEO executive. Committed to the art of teaching, Sorav makes complex content simple through his courses and instructionals. 

What Sorav is Known For: Sorav leads echoVME, where he works with the best digital marketers in the country. His notable clients include CashKaro.com and XCode Life Sciences. 

Why You Should Follow Sorav: Dedicated to teaching, Sorav’s Instagram feed is brimming with content that can help you get answers to your most challenging digital marketing questions. Follow him for everything from Canva updates to Instagram Reel strategies. 

9. Larry Kim

Handle: @kim_larry

Follower Count: 45.5k

Niche: Automation 

Why Larry is Successful: Founder and former CTO of WordStream, Larry has tenured experience in the digital realm. In addition, Larry has a deep understanding of PPC marketing, AdWords, and SEO, born from his continuous industry success. 

What Larry is Known For: Best known for founding MobileMonkey, the chatbot messaging platform used by Facebook Messenger, Web Chat, and SMS. 

Why You Should Follow Larry: Follow Larry for easily accessible graphics that share information on everything from Twitter design tips for more engagement to tools for AI-based copywriting.

10. Jasmine Star

Handle: @jasminestar

Follower Count: 450k

Niche: Photography and branding 

Why Jasmine is Successful: Jasmine melded her passion for photography with a canny understanding of branding and brand marketing. After achieving personal success as a photographer, she set out to share her strategies with the world. 

What Jasmine is Known For: Helping business owners turn their dreams into reality through strategic planning and savvy digital marketing.  

Why You Should Follow Jasmine: Outside of the fact that her Instagram feed is gorgeous, Jasmine serves up content (a lot of it video) that shares tips and tricks for marketers navigating the digital sphere. 

11. Mari Smith

Handle: @mari_smith

Follower Count: 40.4k

Niche: Facebook marketing 

Why Mari is Successful: With a deep understanding of the inner workings of Facebook marketing, Mari can create immersive strategies for brands to help them increase reach and capitalize on their spending. 

What Mari is Known For: Often referred to as the Queen of Facebook, Mari is considered one of the world’s true Facebook marketing experts. She has worked with notable clients and earned Forbes’ title of One of the Top Ten Social Media Power Influencers several years in a row. 

Why You Should Follow Mari: If you’re looking to up your Facebook marketing game, look no further. Her account offers helpful tips and tricks for unpacking marketing trends, among a ton of other insightful topics.  

Frequently Asked Questions About Marketing Instagram Accounts to Follow

What Are the Best Marketing Instagram Accounts to Follow?

A few of our favorite digital marketing figures include:

Jasmine Star @jasminestar

Sorav Jain @soravjain

Jay Baer @jaybaer

These are just three of a list of eleven who are must-follows.

What kinds of content do marketing influencers share?

Marketing influencers share all sorts of content. Among our diverse list of 11 marketing Instagram accounts to follow, you can find everything from videos on NFTs to tips for creating a mood board for your next photo shoot. 

How can I find new marketing Instagram accounts to follow?

While we’ve compiled a list of 11 inspiring marketing figures, this list is only the tip of the iceberg. To find even more inspiration, explore who these individuals are following, as well as hashtags like #digitalmarketing, #SEO, #FacebookMarketing, and any other tags that are relevant to your goals.

Where can I find marketing inspiration?

Instagram is a perfect venue for finding marketing inspiration. Given the multi-photo format, reels, and stories, marketing figures are better equipped than ever before with tools to share their best practices with their followers.

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Instagram Accounts to Follow: Conclusion

Whether you’re looking for a feed that makes excellent use of aesthetics and color that happens to come with marketing tips or a more financially minded approach, these 11 accounts have something for every marketer. 

As you explore the topics that are most aligned with your marketing goals, be sure not to limit yourself to the highlighted profiles. 

To engage further with the marketing Instagram community, explore hashtags that are relevant to your interests. Then, as you become more familiar with the community, start using your #digitalmarketing hashtags to involve yourself even more in the conversation.

Who knows? Maybe you’ll land on our next Marketing Instagram Accounts to Follow list!

Who is your favorite marketing influencer on Instagram?

from Blog – Neil Patel https://ift.tt/2UHxLN3 via https://neilpatel.com

[wocado]

Make the customer ~ @annhandley

Make the customer

business, business quotes, Ann Handley, Ann Handley quotes, customer, customer quotes, hero, hero quotes, story, story quotes, advertising, advertising quotes #PICTUREQUOTES, #QUOTES

[itswomanswork]

Press Start and Get in the Game with the Ultimate Guide to Content Marketing

PRESS START.

These two words, which routinely appear on the title screens of video games, present both a prompt and a promise. You won’t advance until completing this simple command, but once you do, a world of adventure awaits.

You can “press start” on a brand new CMWorld experience by scrolling down and clicking into our Ultimate Guide to Conquering Content Marketing. Prepare to explore new stages and levels with a host of top players in the content marketing game as we unlock the secrets to success in 2018 and beyond.

Get in the Game

When the going gets tough, gamers can navigate to the options menu and turn down the difficulty level. How convenient!

Marketers, of course, don’t have that luxury, which is unfortunate because right now we face steeper challenges than ever in a crowded and rapidly changing environment.

Consider these statistics, from the 2018 B2C Content Marketing Benchmarks, Budgets, and Trends report (the B2B version includes largely similar numbers):

Nearly one out of four B2C content marketers (22%) rated their organization’s overall content marketing approach as minimally successful or not at all successful

More than half of respondents (51%) said that over the last year, it has become increasingly difficult to capture their audience’s attention

Only 36% of B2C content marketers rated the project management flow during their content creation processes as excellent or very good

Only 43% of respondents said they are measuring content marketing ROI, with “we need an easier way to do this” cited as by far the most common barrier

Needless to say, there is no shortage of pitfalls along the way to reaching our goals. That’s why we enlisted some of the field’s foremost leaders and experts to help provide guidance. You’ll find plenty in our new guide, which features exclusive tips and tricks from a diverse range of perspectives.  

With the help of this guide, you’ll learn how to craft a content strategy that fits together like Tetris blocks falling perfectly into place. You’ll rattle through your objectives like Pac-Man gobbling dots. And your reach will grow like Mario with a mushroom power-up.

Thank you to all of our experts for sharing their top tips for helping marketers win the content marketing game. Inside, you’ll gain insights from marketers including:

Robert Rose, Nichole Kelly, Tim Washer, Ellie Mirman, Peter Krmpotic, Tamsen Webster, Amanda Todorovich, Courtney Cox, Eli Schwartz, Jay Acunzo, Carla Johnson, Heather Pemberton Levy, Zari Venhaus, Andy Crestodina, Ann Handley, Melanie Deziel, J.P. Medved, Mitch Joel, Michelle Park Lazette, Pam Didner, Dave Charest, Ian Cleary, Lee Odden, Vishal Khanna, Juntae DeLane, Doug Kessler, Joe Pulizzi, Justin Levy, Heidi Cohen, Christopher Penn, Mathew Sweezey, Michael Brenner, Michael Pratt, Ron Tite and Matt Heinz.

Let’s have some fun. Press start and enjoy:

Expert Content Marketing Tips for Sharing

Have a favorite content marketing game tip from one of our talented speakers? Below are a sample of what you’ll find inside the guide. Feel free to share any of these insights to get individuals within your network in the game!

Flip your strategy from being the on-demand creator of content to the proactive editorial strategist. @Robert_Rose Click To Tweet

Understand where the white space exists in your industry to create content that stands out in an otherwise crowded content marketing landscape. @ellieeille Click To Tweet

Think about ways to expose data in the content marketing process, so that the data can be acted on. @peterkrmpotic Click To Tweet

Sophisticated content planning requires historical analysis, an understanding of what’s changed and currently happening around your audience. @amandatodo Click To Tweet

Marketing needs to slow down and think about substance and context. @annhandley Click To Tweet

Give yourself permission to really focus on building great, helpful, informative, authoritative content first. It’s much easier to monetize it later. @rizzlejpizzle Click To Tweet

The content creation / promotion imbalance is a big problem for marketers trying to win the content marketing game. @leeodden Click To Tweet

Content distribution for distribution’s sake is a waste of time. @joepulizzi Click To Tweet

Look past engagement metrics, to really dig into if the content is moving people towards the next stage in the buying cycle. @msweezey Click To Tweet

The Next Level

If you’re ready to find out what awaits at the 2018 Content Marketing World conference, click here to check out the agenda.

You can also keep up on the all the latest developments by tracking the #CMWorld hashtag and following CMI on Twitter.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2018. | Press Start and Get in the Game with the Ultimate Guide to Content Marketing | https://ift.tt/faSbAI

The post Press Start and Get in the Game with the Ultimate Guide to Content Marketing appeared first on Online Marketing Blog – TopRank®.

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