#ann demeulemeester s/s 2003

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Ann Demeulemeester S/S 2003 Define Bafort | © condé nast

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Ann Demeulemeester, S/S 2003.

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Diana Gärtner | Ann Demeulemeester S/S 2003

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ann demeulemeester s/s 2003

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Rolls-Royce & The Black Badge: The Origin Story

The origin of Black Badge is revealed by Rolls-Royce ahead of the October 28th announcement.

The pioneering, industry-disrupting spirits of founders C. S. Rolls and Sir Henry Royce.

Black Badge responds to the demands of a new class of disruptors and visionaries

Torsten Müller-Ötvös - Chief Executive Officer from Rolls-Royce Motor Cars once said. “Rolls-Royce has always attracted a unique breed of outliers, visionaries and iconoclasts…

Black Badge is not a sub-brand. It is an attitude that represents an authentic and confident response to the desires of a new group of clients who proudly practise bold self-expression.”

Though, that quote is paraphrased, its impact and insight is not missed on us. On the 28th of October at 13:00 BST Torsten Müller-Ötvös will announce a new product that will add to the Royce portfolio - “Black Badge”. As Müller-Ötvös mentioned this is not a “sub-brand” rather, it represents a natural evolution for Rolls-Royce as it is a brand that is defined by a culture of collaboration with its clients.

A Disruptive Heritage

founders Sir Henry Royce and C. S. Rolls both chose different paths from what their upbringing offered. Royce elevated from his humble beginnings becoming an engineering giant, creating motor cars. Whilst Charles Rolls, a young motor enthusiast with an interest in engineering, attended Cambridge University with an oil spattered tie - earning him the title ‘Dirty Rolls’.

Both with different starting points, though ultimately becoming the biggest and most influential motor brand of their time. The term ‘disruptor’ is given to people such as them in today’s world. however, in comparison to those disrupting different industries today, Sir Henry Royce and C. S. Rolls would deserve the moniker of arch-disruptors.

Together and through the persistent agonising pursuit of perfection, they created a car that was capable of replacing the traditional reliable horse & carriage. They were so successful in the creation of motor cars that years later, today the name Rolls Royce carries the same weight and influence as it did in the early 1900s.

Even though Rolls tragically lost his life at 32 years old performing at an air show at Hengistbury Airfield. Both Rolls & Royce built a brand and legacy that the likes of Elon Musk, Mark Zuckerberg, Richard Branson and Larry Ellison strive to today.

Black Badge Beginnings

To understand where the Balck Badge’s roots begin we must first look back to 2003. When the Goodwood era began and the Phantom made its presence known - a saloon car that artistically brought to mind the grandeur and imperiousness of its forbears. Through the Phantoms success and a lot of client feedback, the ‘Ghost’ was later introduced in 2009 - becoming the best-selling Rolls-Royce in history.

These successes further spurred Rolls-Royce’s desires to reattune itself with the coming generations, men and women that demanded more dynamic motor cars. This demand later inspired the all-terrain Cullinan and the seductive Dawn Drophead Coupé.

The Broader Luxury Industry

As clients became younger, more dynamic, diverse and conscious as did Rolls-Royce’s scope of inspiration. We live in an era where the tension between rebellion and design tradition is both frequent and celebrated. Thus inspiration from classic garment silhouettes led to the innovative, contemporary use of dark materials - often complimented with a flash of bold colour.

This aesthetic was very similar to those of ohn Varvatos, Alexander McQueen, Rick Owens, Yohji Yamamoto and Ann Demeulemeester.

This movement expanded to the streets beyond the catwalk by men and women from all walks of life who would carry this look with them as they travel, hence Rimowa’s iconic black suitcase and Bottega Veneta’s black Cassette bag. The black everything style took flight (literally) as Blackbird Air specialised in providing fleets of black private jets.

Black became an immovable status symbol of rare inimitable luxury.

A Truly Contemporary Movement

In a similar way, that Chanel’s ‘little black dress’ evolved, so did Rolls-Royce and its clients. The traditional colour palette that represented the heritage of the brand was replaced with a darker noir aesthetic. However, while black products have reflected a sense of luxury - especially in fashion, Rolls-Royce’s designers now work to subvert it through the injection of bold colour.

This holistic approach is the first time Rolls-Royce has made a direct response to changing customer demands with equal weight by the engineering team as by the design collective.

Through the Black Badge, it will be the marque to define the new way of channelling and living in the spirit of its founders, forever challenging itself in times of unprecedented change.

The next chapter in Black Badge’s remarkable history will be announced at 13:00 BST on 28 October 2021. Visit www.rolls-roycemotorcars.com for more.

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crystallizations: Ann Demeulemeester, S/S 2003.

Ann Demeulemeester, S/S 2003.

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Ann Demeulemeester, S/S 2003.

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Ann Demeulemeester, S/S 2003.

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Diana Gärtner | Ann Demeulemeester S/S 2003

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Ann Demeulemeester S/S 2003 Delfine Bafort | via WWD

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Ann Demeulemeester S/S 2003 via vaniitas

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Diana Gärtner Ann Demeulemeester S/S 2003