#and this is even setting aside everything about the ethics of severance and ai as well
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bare1ythere · 18 days ago
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I watched a video recently on stupid products with AI incorporated into them, like BBQs, baby monitors, mirrors, etc. and it got me thinking about how Severance is a really good metaphor for the overuse of AI in all aspects of life. Using AI to generate an image instead of learning to draw, or to translate your homework instead of learning a language, or to plan your essay instead of thinking critically yourself... severance has the potential to removal all complicated, boring, or unpleasant parts of mundane life, but in doing so leaves little left for your "outie" (in Gemma's case especially). You never have to learn or challenge difficult tasks because you can leave it entirely up to something (someone) else.
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alithographica · 2 years ago
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Okay I've been offline for a few hours since the original deviantArt DreamUp kaboom happened so I'm trying to piece together the myriad of things that happened in the meantime. I'm now seeing people call everyone who got mad about the situation "overreacting" and "defaulting to outrage" and I don't think that's quite right. I think perhaps a few people misunderstood some wording or didn't get the full picture, but that the overall anger was entirely well-placed.
I might not have everything 100% correct here because I was offline for a bit of the action. If that's the case, let me know—I'd like to get the full picture because I'm still deciding what to do about my dA accounts too.
Disclaimer: This is not a discussion of whether AI art is art or is good or worthwhile. This is just about the dA situation.
(Long post under the cut)
The events as they happened until this afternoon:
AI generators have long been scraping dA, among other art sites, for images. Artists widely regard this as shitty. dA had no say in this either.
dA announced that an opt-out is now available (though everyone is opted-in by default, and opting out is a tedious manual process)
dA also announces their own ethical-er AI that credits artists
From that point I went offline for a few hours. I return to
News that the dA Twitter team was awful to some artists who were voicing concerns about this
People insisting it was an overreaction and dA isn't being scummy (the Twitter team sure, but not dA's site team) and
As a result of pushback, dA has now made all work default opted-out.
From where I'm sitting now catching up on the developments...I don't think we really misunderstood dA's original intentions? This sucks? I think some people are being too quick to defend dA here and point fingers at us for being reactionary.
Yes, our images were being used by 3rd party sites without our consent prior to this. Yes, it's nice that we can now opt-out, and I appreciate dA's efforts here. Genuinely, I do. I also appreciate the labeling of AI art and allowing users to choose whether they see AI art or not.
However, it blows that this was originally launched as default opt-in. Several people said "easier opt-out is coming, you're all being dramatic" but I think this was disproven by just how quickly that opt-out came. If they had always intended to make it default opt-out then they should've waited a few more hours or days for that to be done before launching this project/announcement.
I think the default opt-out only came because everyone spoke up and said "hey, wait—we knew AI engines were scraping us without your consent, dA, but now you've just said they DO have consent unless we say otherwise."
To repeat: This blows, and people were right to be angry! Even setting aside how long it would take some people to mark every one of their works as opt-out, even setting aside a single mass opt-out button, having it be default opted-in means that inactive and deceased artists are fair game, just because they didn't say no to a technology that popped up years after they uploaded their work.
Don't get me wrong, I appreciate when someone says "mea culpa, we listened and corrected ourselves". We should adjust to new information! But I think it reveals their intent, which is still the core problem here. Prior to the backpedaling, why were things launched like this?
My guess: If I take dA at its word that deviations were not directly used to train DreamUp, then we have to look at how DreamUp WAS trained. dA confirmed it was trained off of Stable Diffusion which was trained in the usual way (that is to say, unethically by dA's own standards!) and dA was just telling us "hey we've been doing this anyway and now we're letting you know kthxbai".
dA wanted things default opt-in because—again, I'm guessing but it tracks—if they made things default opt-out, the field for future AI training (including updates to Stable Diffusion and therefore DreamUp) would thin, and they would come under fire for using so much provably-opted-out material in their training already (which has happened anyway with the new default). They were ensuring the field would continue to be seeded rather than making a very safe guess about how this would go over.
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(Transcript in alt text)
I think it's fair to call that hypocrisy.
I appreciate that dA is trying to shift culture towards an ethical AI model that credits artists...though I believe only certain things will be credited, like if you were explicitly named in a prompt, so...ethical-lite, really. Despite that wrinkle, yes, I think other AIs should do this.
However this ignores the issue that I suspect many, many deviantArt users do not want their art being used in AI at all, even if credited. deviantArt saying "we're protecting you from outside AIs!" does not fix that the call was coming from inside the house this time.
THAT is what people are mad about.
Speaking of, how DID they think this would go over? dA dipping its toes into the AI scene with their own AI, a famously controversial topic amongst non-AI artists? Can't ignore that DreamUp is pay to play too—dA is making money off of DreamUp, just like the other AI engines.
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If we shake dA's hand for speaking up for us, we also have to recognize that their other hand is going behind our back and taking a piece of the pie. If you can't beat 'em, monetize 'em I guess.
Also, you may see another opt-out form floating around: You can apply to opt out of having your specific name(s) allowed in DreamUp prompts, though it's heavily implied that they'll only be removing big name artists...Which I suspect is because those are the artists who are already in the unethical training set. Basically, "hey you might appear in this—let us know if you don't want that! But we're not going to tell you who's in there and who's not so just let us know if it might be you."
In my eyes this is (1) admission that yes, dA artists ARE in that set because of how it was originally sourced and (2) allows them a little wiggle room with that nasty default opt-out, because these artists were violated prior to the opt-out and are, in fact, what a substantial portion of the AI model is based on so any AI engine (including an ethical one!) would be reluctant to remove them.
Am I misunderstanding anything here? Because I'm seeing one clear fool at fault who was only cowed by the backlash.
As a final note, there's still one sticking point that is likely outside of dA's control: I suspect the new "noai" command, while a clear mark of non-consent, does not actually prevent 3rd party AIs from continuing to scrape deviations. It now violates dA's ToS to use a noai image, but does that have any teeth? Will dA go to bat for us if other AIs don't respect noai? (I don't think we have the answers to this right now, but it's something to keep an eye on.)
Anyway, I'll stop talking for now. Really feeling like an old timey blog here on tumblr dot com.
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coopdigitalnewsletter · 6 years ago
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22 Apr 2019: Facebook wants to be regulated, why meal kit companies fail, and finding AI bias
Hello, this is the Co-op Digital newsletter - it looks at what's happening in the internet/digital world and how it's relevant to the Co-op, to retail businesses, and most importantly to people, communities and society. Thank you for reading - send ideas and feedback to @rod on Twitter. Please tell a friend about it!
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[Image: Lindsay Obermeyer]
Facebook wants to be regulated
Last month, Facebook’s Zuckerberg called for more regulation of content, election integrity, privacy and data portability. The charitable reading of this is that he wants to make FB better, fairer, and less data-exploitive. The uncharitable reading: because more regulation means more compliance process, activities and people, large companies are usually better placed to handle it well, so regulation becomes a defensive moat that helps large incumbents vs their competitors.
(Good and bad Facebook: it will ban several of Britain's most prominent far-right pages for "spreading hate". FB says that it 'unintentionally uploaded' the email contacts of 1.5m users since May 2016. Facebook still not effectively understanding what's going onto its platform.)
Anyway, the UK Gov might have been listening because it has published its Online Harms white paper, and is seeking feedback on it until July.
“The new regulatory framework this White Paper describes will set clear standards to help companies ensure safety of users while protecting freedom of expression, especially in the context of harmful content or activity that may not cross the criminal threshold but can be particularly damaging to children or other vulnerable users. It will promote a culture of continuous improvement among companies, and encourage them to develop and share new technological solutions rather than complying with minimum requirements.”
Elsewhere in regulation, the pharmacy regulator has set new safety rules for the online sale of medicines.
Why meal kit companies fail
Meal kit businesses are complex and have a lot of cost: “The Achilles heel of meal-kit companies is that the business has exceptionally high customer acquisition costs, high operational and supply-chain costs, high logistics costs and low customer retention.” This means that, once the initial discounts end, the service feels too expensive.
On top of that, people are less likely to plan meals ahead, so delivered kits are fighting a broader trend: “Dinner is often a last-minute decision and sometimes people just don’t want to decide [what to eat] a week before”. Making meal kits in grocery stores may help because it gets round this second problem: people pop to the local shop to grab tonight’s dinner and see a kit that makes the meal even more convenient.
Finding AI bias
Ben Evans wrote a good piece exploring the nature of machine learning systems and what it means to talk about AI bias, and concluded:
“ML finds patterns in data - what patterns depends on the data, and the data is up to us, and what we do with it is up to us. Machine learning is much better at doing certain things than people, just as a dog is much better at finding drugs than people, but you wouldn’t convict someone on a dog’s evidence. And dogs are much more intelligent than any machine learning.”
One concern about machine learning is that they’re black boxes - it’s hard to look inside them to see how and why they’re finding patterns or making decisions. His counter-argument is that, well, everything else is a bit black-boxy too - or certainly everything else that involves a human or groups of humans. He’s right that “AI” is just a capability, an indifferent tech layer that can be done well or badly, and that the problems belong to the human layer: is the model good?, is the data good? etc.
Buuut the reason why people talk about AI bias is that many of the commonly-cited use cases for AI involve it replacing humans in tasks that involves complex decisions, judgements, for example like this... actual... judge.
Related: “So we’re ending the council and going back to the drawing board” - Google ends AI ethics board after one week.
Health data
NHSX will mandate tech and data standards across the NHS, so that “our systems can talk to each other. This will save time, money and ultimately lives.” NHSX leads digital transformation efforts across health and social care.
Amazon Alexa can now be used for patient medical data in the US. Some new Alexa skills are now HIPAA-compliant - HIPAA is a US health privacy law/standard for secure access to patient data. (So you might wonder how secure services are which don’t use the HIPAA-compliant Alexa skills…)
Cheaper electric cars
Bloomberg reckons that by 2022 the up front cost of electric vehicles will be lower than for combustion vehicles - battery technology is getting better and a lot cheaper. If you leave aside the important emissions benefits for a second, the tricky maths for today’s car buyer is whether the lower maintenance and running costs of an electric vehicle would outweigh the higher up-front purchase cost. So if this prediction is true a lot of EVs are going to be sold and leased.
Parking garages with loads of cameras to tell you where there’s a free space and remind you where you parked.
Other news
“Marketers have brought this upon themselves. We’re overloaded, we’re not paying attention. We have to hear it from a trusted source before we’ll click. So nothing lights a fire on the internet overnight. Which means that big publicity campaigns fall flat. And if you can see the sell beneath the supposed event, people are turned off.” - virality is over in the age of fractured attention.
“For every minute Ms. Wojcicki spent discussing it, users uploaded to the site an additional 500 hours of footage.” - content moderation at YouTube’s scale (Wojcicki leads YT).
“Our industry has much to do” - British Interactive Media Association’s Tech and Inclusion report.
“With Security Keys, instead of the *user* needing to verify the site, the *site* has to prove itself to the key. Security is as much about human factors as cryptography” - a good explanation of using security keys to minimise the risks of “phishing”. If the account is important (or one you’d use to regain access to your *other* accounts, like an email address), then getting a hardware 2 factor authentication token is a lot better than relying on text message-based 2FA.
“The card in the photo still displays the @monzo BIN (5355 22) and the name of one of our staff members…” - in the gap between designing a new thing and design about a new thing, there are sometimes mistakes.
"face the ball to be the ball to be above the ball" - an AI generated a new sport for humans from the rules of many other sports. TBH, it sounds better than the sports that humans typically design for machines, like “perform this task without end”.
Co-op Digital news
18 months on: our Digital Technology Operations team - the cloud cost dashboard is great.
Lessons learnt by a non-digital colleague: the benefits of agile ways of working - featuring the sterling work of Richard Sullivan, the newsletter’s most committed collaborator.
Events
Funeralcare show & tell - Tue 23 Apr 1pm at Angel Square 12th floor.
CMO CRM show & tell - Tue 23 Apr 2pm at Angel Square 13th floor.
Line managers' drop-in clinic - Tue 23 Apr 2pm at Federation House 5th floor.
#public_speaking club - development session - Wed 24 Apr 12pm at Federation House 5th floor.
Data management show & tell - Thu 25 Apr 3pm at Angel Square 13th floor.
Northern Policy Forum presents: What makes a place? - Thu 25 Apr 6pm at Federation House.
Membership show & tell - Fri 26 Apr 3pm at Federation House 6th floor.
Azure global bootcamp - Sat 27 Apr 9am at Federation House.
Joy Diversion, a day exploring, mapping and wandering in Manchester and Salford - Sat 27 Apr 11am at Federation House.
Delivery community of practice meetup - Mon 29 Apr 1.30pm at Federation House.
Year 8 Routes to Employment - Tue 30 Apr 8am at Co-op Academy Leeds, Stoney Rock Lane, Leeds LS9 7HD.
Food ecommerce show & tell - Tue 30 Apr 1.30pm at Federation House 5th floor.
Health team show & tell - Tue 30 Apr 2pm at Federation House 5th floor.
Line managers' drop-in clinic - Tue 30 Apr 2pm at Federation House 5th floor.
Web team show & tell - Tue 30 Apr at Federation House 6th floor.
Saving The Environment With Data - Tue 30 Apr 6.30pm at Federation House.
Co-operate show & tell - Wed 1 May 10am at Federation House 6th floor.
Data ecosystem show & tell - Wed 1 May 3pm at Angel Square 13th floor.
AMA: How to Learn, Sell and Run Design Sprints - Wed 1 May 3pm at Federation House.
Membership show & tell - Fri 3 May 3pm at Federation House 6th floor.
More events at Federation House - and you can contact the events team at  [email protected]. And TechNW has a useful calendar of events happening in the North West.
Thank you for reading
Thank you, clever and considerate readers and contributors. Please continue to send ideas, questions, corrections, improvements, etc to the newsletterbot’s flunky @rod on Twitter. If you have enjoyed reading please tell a friend!
If you want to find out more about Co-op Digital, follow us @CoopDigital on Twitter and read the Co-op Digital Blog.
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felixluis · 6 years ago
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15 Important Facts That You Should Know About SEO 2019
Colorado SEO Pros CEO Bob Rodgers talks search engine marketing (SEO) strategy, artificial intelligence (AI), and why link building is usually dangerous for companies. Search engines regard metadata plus meta keywords as less essential than they used to, thanks a lot to many years of dark hat misuse, however the name of your page and the relevancy towards the content can always be a highly essential factor in SEO. SEO is important because this helps you get found simply by improving your ranking online lookup results. Inorganic SEO will be good for populating links with regard to your website, even on various other websites which signed up intended for online ads to be proven on their web pages. Of course, finding the period for you to write your own SEO articles each day can become difficult in light of the particular fact that you still possess a company to run. Social media provides its perks aside from SEARCH ENGINE OPTIMIZATION value. 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Image SEO is actually a crucial part of SEARCH ENGINE OPTIMIZATION different types of websites. Max DesMarais is definitely an SEO plus PPC Specialist for Vital, a new Digital Marketing & PPC company that specializes in PPC administration services. But this also has an incredible roundabout benefit to your bottom range: boosting your search engine marketing (SEO). It may be the circumstance (and I surmise this) how the introduction of a certain SEARCH ENGINE OPTIMIZATION technique initially artificially raised your own rankings for the pages within a way that Google's methods tend not to approve of, and as soon as that is actually spread out all through your site, traffic starts in order to deteriorate or is slammed inside a future algorithm update. Intended for successful team management and inter-client cooperation, online editors really are usually a must, especially those which usually detect and highlight critical SEARCH ENGINE OPTIMIZATION errors, non-unique, text, and key word stuffing. By the end of this particular module, you should be capable to define Search Engine Optimisation and explain the basics associated with SEO like a business (as nicely as how SEO shapes the particular Internet itself. ) You'll furthermore be able to explain the particular differences between three main SEARCH ENGINE OPTIMIZATION job types, and be ready to choose a career that will best suits your current objectives. A highly effective research marketing campaign, will encompass each search engine optimisation (SEO) plus pay per click advertising (PPC). One of our favorite on-line toolkits is SEMrush, which consists of a variety of tools intended for SEO, content marketing, and internet marketing. An SEO Content Writer is definitely somebody who writes content for the particular purpose of having it display up on search engines plus gain website visitors. Internet marketing perfect for the platform of SEARCH ENGINE OPTIMIZATION or Search engine optimization. With voice search arrives two areas of interest in order to SEO folks wishing to link with consumers: intent and framework. SocialSEO is proud to help future experts in the planet of business and marketing along with the annual SocialSEO Digital Advertising and SEO Scholarship. Finally SEO Wise links enables you to arranged nofollow attribute and open hyperlinks in new window. If their business does not have SEARCH ENGINE OPTIMIZATION Internet marketing strategies, she or even he will need help through SEO experts. One of the particular most commonly asked questions, White colored hat SEO in layman's vocabulary is applying the right methods along with a legal method to boost your ranking plus increase your popularity. To help our own client's future-proof their businesses plus maximize online Return on Expense (ROI), we have caused the global partners to develop a good SEO methodology that aligns along with Google's recommended best practices. Off-page SEO will assist make your website most well-known and visible on the internet, so you can get even more traffic and users for your own website and product. You might be the proprietor of a growing and growing business, the webmaster of the dozen sites, the SEO professional in the Web agency or the DIY SEO ninja passionate regarding the mechanics of Search: this particular guide is meant for a person. On their business blog, Demand Wave also provides a great article about 2016's tops trends in B2B electronic marketing and SEO. Let's take a explore some roles that sociable media plays in SEO. You will craft the SEO strategy around the keyword phrases that will lead customers to be able to your most profitable products. Google for example, states that will the no follow link become taken literally as well since the link will not become followed at all however within reports done for SEO reasons it shows some conflict in order to this.
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