#and käärijä deserves every damn win he can get
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Sanoma Media nominated the Käärijä DNA ad campaign as the campaign of the month. Käärijä is fucking winning at advertisements.
#he wins everything. as he should#to be fair. their reasoning for this is pretty solid. this is funny. it's heartfelt.#it actually advertizes the company and it's services in a faithful yet innovative way#and of course the käärijäpaperi craze. it's not even available everywhere anymore because they have started running out of it in some store#käärijä#also I just love marketing and the stuff that goes into it#y'all are so quick to dismiss any ad as a pointless waste of money#but looking at the people who were coming up with any product to buy from one of these stores to get the goddamn paper#it's not exactly a waste of money or pointless if it actually increases brand recignition and sales and notability#this is how and why ads work#so yeah sanoma media is based for recognizing it as the success it is#and käärijä deserves every damn win he can get
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