#and above everything I love and cherish tumblr's tag culture

[canisalbus]

Which is your favorite platform? (of the ones you have accounts to post things I mean. I can't imagine it being Instagram since you don't really post there which honestly fair)

Tumblr, Twitter (X?) bluesky? Something else?

I think I'm going to have to go with tumblr, and it's not just because we're here. Twitter and Bluesky are nice and my experiences on both are overwhelmingly positive. But tumblr has an atmosphere that encourages originality, sharing your creations and talking about things in depth.

[7grandmel]

Rip of the week: 25/07/2024

The End of HHGregg

Season 6 Featured on: Transmission Archive ~ The SiIvaGunner All-Star Nuclear Winter Festival Collection

Ripped by The Green Spy, CaptainComedy Visuals by Galacksy

(Note: MP3 embed is trimmed at the beginning as to allow it to be posted within Tumblr's file size limits)

I'm sure some of you were worried about where this week's post had gone. Worry not - I was simply biding my time for the day to arrive. Indeed, we have reached the 25th of July, a Thursday for some, and a national holiday for others. For today, we celebrate, grieve and toast to our dearly beloved, HHGregg. Today, it is Christmas in July, and time to at last cover The End of HHGregg.

For being one of my all-time favorite SiIvaGunner channel memes, I'm shocked at myself in how restrained I've been in covering rips using HHGregg's infamous red-tag-sale commercial. Sure, I spilled my soul out for the joke back with Nostalgic Blood of the Gregg ~ Old Source, and Everything Circus remains an all-time classic, yet there's still so much more to cover. In terms of jokes on the SiIvaGunner channel, I feel like HHGregg is one of the most developed ones, one with a legacy cherished by so many people on the team and off - and even a bit of a story to it that's been captured in full glory with today's rip.

Like sure, there's the obvious quirk that makes HHGregg stand out more than many other channel memes - the guy has an outright day-of-the-year holiday dedicated to him. As the infamous Christmas in July ad was what propelled HHGregg's moderately-annoying mascot into becoming a YTPMV star, July 25th on SiIvaGunner has become a sort of understated annual event for fans like myself, much in the same way that April 30th was with It's Gonna Be Me and guess what​?​?​?​?​?​?​?​?. Yet, of course, there's an underlying sort of sadness to HHGregg rips in particular due to the brand its attached to: the company that the ad's many YTPMVs are riffing on filed for bankrupcy in 2017, midway through Season 2 of SiIvaGunner. The store still exists now, bought by a parental company and turned all-digital, but the franchise as it was once known is all gone, with it's ill-fated mascot going down with it.

Of course, we don't really need to feel much remorse for the fall of an electronics boutique - but given the SiIvaGunner channel's way of personifying and giving life to in-jokes and gags the world over, it informs rips using HHGregg in a pretty different way. HHGregg rips on the channel had their biggest stride during the very same year that the chain went bankrupt, as if to suggest that the mascot was desperate to prove his own worth on the one place that still remembered him fondly. In the years since, we got sporadic shots of the guy here and there - and in my eyes, it at one point felt as if it all culminated with the rip エイチエイチグレッグ ホワイトハウスでチョー大変!, a fully-featured edit of Neon Genesis Evangelion's iconic A Cruel Angel's Thesis opening now starring HHGregg himself.

Yet, of course, as I've harped on about with rips like Shiny Smily TALE, Violet Snow Memories and Our Sweet Parsley, one of the most rewarding parts of following the SiIvaGunner channel lies in how the team never seems to forget about any of its zillions of uploads. No matter how much time passes, rippers love one another, the ideas they come up with, and the potential to build further on one another's ideas - it is a core part of YTP and YTPMV culture that's remained strong on SiIvaGunner since its very inception. The A Cruel Angel's Thesis rip above, by excellent rippers Ashley and GramBam36 of The Legend of Cage: Staff Roll fame, was a joyous celebration - a year later, as Season 6's sombre mood results in the Nuclear Winter Festival rolling around, a trio of rippers sees the perfect opportunity to finally put HHGregg to some form of rest. The meme's far from dead today, of course (check the channel right now) - yet, at last, with The End of HHGregg, it felt as if the funny paper roll man was finally ready to accept his fate.

The End of HHGregg, silly of a concept as it may be, executes that concept to a degree I don't think anyone was expecting. Second only to A Cruel Angel's Thesis, Komm, süsser Tod is an iconic piece that serves as the ending theme to the original NGE anime, one tied to feelings of bittersweet-ness, finality - at once able to reference one of the most classic HHGregg rips on SiIva, acknowledging HHGregg's bankruptcy, whilst tying itself directly to the ongoing Nuclear Winter Festival of Season 6. And that's not even getting into the rip itself!

The YTPMV work done here to sentence-mix and pitch-shift HH's various vocals to fit the melody of Komm, süsser Tod is, for lack of a better way to put it, downright remarkable. Despite a seemingly limited pool of voice lines to work with and a rigid framework of a melody, the guy only ever "sings" in complete sentences, with pitch shifting that manages to sound shockingly natural, still as gratingly chipper as HH tends to sound but still seeped in that vibe of bittersweet-ness that I discussed before. It goes through every beat and phase of Komm, süsser Tod without ever having the vocal samples sound forced, including the deeply inspired use of a layered, choir-like HH performance on several segments. Althewhile never forgetting the classic HH lines, the red-tag sales, the HD-TV and Whirlpool appliances, and of course, the Christmas in July. The cherry on top of it all is the intro to the song, before the main melody truly kicks in, as this little interlude sneakily includes a guitar now playing Deck the Halls just as featured in the most infamous Christmas in July ad - a sombre reminder of where it all began.

That aforementioned vibe is, of course, emphasized greatly by Galacksy's incredible illustration for the rip, the literal End of Evangelion depicted as being the fall of HHGregg as a whole, in absolutely spectacular fashion. Like with i love(d) you and so so many other rips, it's so often these seemingly small touches that end up elevating rips to all-time classics for me, and it's a trait that The End of HHGregg's audio also eventually contributes to, in a way I truly don't wish to spoil for you all. Nevertheless, the key takeaway here is one that's evident right upon first listen: This is a DAMN impressive YTPMV effort that at once celebrates and mourns one of the YTPMV world's most cherished sources, yet pulling it off as if it were effortless. In celebration of YTPMV, of SiIvaGunner, of one of the channel's most immaculate of somewhat-too-hidden gems from Season 5, and of the very state of memes coming to an end - The End of HHGregg is everything one could ask for.

Godspeed, you rolled-up brochure cretin. And happy Christmas in July to you.

[kingofthewilderwest]

What's amatonormativity??

I’d encourage you to go to Google or check out tumblr tags and posts on amatonormativity to learn more!

Amatonormativity is the internalized cultural mindset that romance is default and central. It especially conceives of romance as the single most important relationship in someone’s life, to the point it should be focused upon and sought out above any other bond. It treats romance like the universal ultimate solution to any of our emotional bond problems (loneliness, intimacy, trust, support, longevity of relationships, etc.). Amatonormativity is heavily ingrained in many societies, like the mindset I find in people in the United States.

Of course romance isn’t a bad life experience! For many people, it can bring great joy. When people criticize amatonormativity, people aren’t criticizing that romance can be a great thing in someone’s life. The problem with amatonormativity is that it treats romance as the ULTIMATE thing, the ONE solution to our need for emotional fulfillment.

It’s important to understand that amatonormativity has profound negative side effects, whether you’re allo or aro, whether you’re queer or straight, and whatever gender you are. Society takes a lot of things for granted regarding romance and this can stunt our happiness. It stunts our ability to bond with other people around us or find satisfaction within our lives.

Amatonormativity underlies emotionally stunting assumptions like..... (disclaimer... I will often use language defaulting to the Western cishet perspective, because that’s the mindset of my broader society... I myself am an aroace enby and have more nuanced understandings of gender, gender expression, gender roles, sexual attraction and identity, romantic attraction and identity, etc.)

Automatically assuming that just because a man talks to a woman, the interaction MUST be romantic in nature (this of course intertwines with heteronormativity -- many of my points will intertwine with heteronormativity). It assumes there’s no such thing as “just friends” between people of “opposite” genders. This in turn can result in us losing opportunities to bond to, understand, or properly respect... literally half the human population.  

Treating friendships as secondary. Treating friendships as temporary. Treating friendships as more replaceable than romance. Treating friendships as less “deep” and important to our time than romance, even a romance you started two days ago with someone you met last week. By doing this, we lose the chance to grow deeper with someone near us. It limits the potential by which we can bond with another human soul and find happiness.  

The belief we are unlovable and not worth anything because we can’t find a romantic partner. I don’t know how many times I’ve seen people disregard their own worth because of this, and it makes me deeply sad. The truth is that our worth is not at all tied to whether we have a romantic partner. We can be so deeply loved and cherished in all sorts of relationships. Of course it’s still valid if you feel single blues because you want a romantic partner, but tying the concept into “I am worthless OR I’m dating” clearly is an emotionally harmful concept. It can result in everything down to hooking up in a relationship that you aren’t ready for or don’t like as much as you pretend you do.  

The belief that we are utterly alone without a romantic partner. I notice this often ties into the amatonormative belief that we can only get good physical touch, trust, emotional and physical intimacy, etc. through a romantic partner. I feel this mindset is especially pronounced in cishet men, since USA culture treats masculinity as lacking outwardly expressed vulnerability, and ergo you might not be getting your emotional needs met through your platonic and familial relations. The one “accepted” way of getting your emotional needs met comes through The Girlfriend / Wife. This belief prevents us from reaching out and finding support through other people in our lives. We can find love and comfort in friends. We can confide about our emotional struggles and find relational intimacy (great trust!) through familial and platonic bonds. Hugs, snuggling, other acts of physical affection are what humans need, and don’t need to be relegated to One Person Only. Plus... if we assume that our emotional struggles should be fulfilled by One Person Only... that puts enormous pressure on that partner to provide for everything. No one’s that strong. We need support networks, not one designated “save me” individual. It’s pure unhealthiness to mount burdens only on one person, and bottle yourself up otherwise. I often see this fallacy pop up when people start a new romantic relationship. You might barely know the person, and yet you’re trying to rely on them for everything, and you’re trying to be the person they’ll rely on for everything. You dive deep into the expectations before you really know how to handle it, and in the process become psychologically overwhelmed because of the Huge Responsibilities this role seems to entail. Being in a romance doesn’t automatically mean you’ve reached peak intimacy! Note: it’s not to say that romance can’t be a major avenue of security. Of course it’s a great way to fulfill intimacy, trust, physical needs, etc. Of course it can become a bond full of loyalty. But romance is actually like any other relationship... a familial relation can be weak or it can be strong, a platonic relation can be weak or it can be strong, and a romantic bond can be weak or it can be strong. The fallacy is that we are treating romance as *THE* way to fulfill all these diverse emotional problems, socking it onto one individual when it might be beyond their single load to bear, and then not seeking out help from the other sources that are around us.  

The belief that the only person you can live with is a romantic partner. Living with non-romantic roommates (aka living with friends) is seen as an undesirable inconvenience and something you only do temporarily because you financially have to. It’s seen as an immature youthful thing rather than something an established adult might do. Living with friends long-term out of chosen happiness is not something that crosses the mind of many people... it’s assumed you’ll either move out to live on your own, or marry and go and live with your partner.  

The belief that adulthood progresses through a very specific sequence of events. You go to school. You leave on your own. You marry. You get a house. You have kids. There’s a reason it’s common for family to nag you  “When are you going to get married? When are you going to get married?” Because clearly you haven’t made an important step of adulthood, an important step in life, unless you get married. I’ve noticed that for many of my friends, even those who are comfortable with the life choice to not get married... they express they don’t feel “as adult” as their married peers. And many people in society won’t treat them “as adult.”  

Harmful beliefs downplaying spousal abuse, like those people who try to argue “you can’t rape your wife / husband / spouse / girlfriend / boyfriend / significant enby / significant dumbass. That’s not what rape means.” Because a sexual-romance is the GOOD thing, right?  

AND MUCH MUCH MUCH MUCH MORE!!!

Some people of course have a better handle on their relationships than others. Some people are better at ignoring what society considers most important or most default. Some of what I’ve said above is when these beliefs are treated to their utmost, rather than what some people will do (lots of people have close “besties”, for instance). But amatonormativity+heteronormativity creeps in everywhere in society.

It’s the reason why, in most Hollywood movies, the protagonist is a man and the main actress is his romantic partner. It’s the reason why these two characters might start a steamy romance even before they know each other well; who needs to write ACTUAL understanding between the two characters when they obviously are going to fall in love and fuck?

It’s the reason why advertisements are so sex-oriented (reminder note: society usually doesn’t distinguish sexual and romantic bonds). Advertisements try to make their product appealing by associating it to romance, the Ultimate Desirable. Here’s how to make you look hot so you can attract someone in a romantic-sexual relationship, because THAT’S the ultimate goal of life, right?

It’s embedded in linguistic expressions. If someone asks if you’re dating, you respond, “No, she’s only a friend.” Or. “No. We’re just friends.” Friendship is being treated as lesser. Breakups are treated as inevitably bad even if you choose to be friends afterwards -- because clearly being friends is “taking a step back”, right? Even the word “break up” -- oooo that’s bad sounding! (There have been multiple times I’ve ended romantic relationships where I’ve turned the phraseology on the head and told them it’s a step forward to better, happier, healthier, stronger bonds... and they had to think it through, because amatonormative society forgets this can be the case.) “Friendzoning” is seen as a crime in part because you’re not going to be as intimate with someone as you want to be... despite the fact that having a non-romantic and/or non-sexual relationship with someone could be JUST as meaningful and deep!

I’ve FREQUENTLY seen church study groups that offer only these options: young adult small groups, women’s small groups, men’s small groups, and married couple’s small groups. Because clearly the only “mixed” gender situations out there are when you’re too young to be married, or you’re married.

And frankly, I think it’s one of the reasons why fandom likes to play hook-up with all the characters. Shipping is SO much fun! I love shipping! This is not a comment against the act of shipping! But if everyone needs a romantic partner to be happy...... mmmmm.... yeah let’s rethink what the underlying assumption is here. It’s that default assumption that “romance=happiness, romance=ultimate goal, romance=happily ever after, friendship=lesser.” If two characters in a show don’t canonically hook up, fans can get angry... even if the relationship showed on screen is one with a lot of trust, loyalty, happiness, and intimacy.

I am aroace. I don’t know how many other friends in the aro and/or ace community have talked about how lonely and unhappy they feel, because all their friends around them are looking for sex and romance and ergo don’t treat their friendship deep enough for my friends to get their emotional needs met. It’s easy to feel left out in a world where everyone is looking for romance, and ergo you are never the bond they want to pursue.

There are many ways in which we can achieve close bonds with people. This is why I think it’s important to talk about amatonormativity. Again, I’m SO happy when my friends are happy in a good romance. That’s a good thing!!! But it’s so psychologically destructive, whether you’re aro or allo, to live in a world where romance is considered The One And Only Key to relational happiness.  

Talking about amatonormativity has the goal of helping us be aware about how society idolizes romance and/or sex. The goal is to help everyone know we have many options by which to pursue good, deep bonds in a variety of ways. The goal is to make sure we don’t treat romance as the only acceptable way to live. The goal is finding ways for humans to get our needs fulfilled healthily and widespreadly. The goal is to be more comfortable with and more accepting of people who don’t follow The One Righteous Path Of Required Romance, so that we can all be more comfortable with ourselves and the relations around us -- including being comfortable with our romances!

[hopeshoodie]

I feel so bad letting this sit for so long, but better late than never I suppose! Thank you to literally everyone who tagged me in this. Literally every time I see these posts it makes me grin like an absolute dope at my phone. This is one of the best fandoms I’ve ever been in. I know I joke that I’m just sitting in my corner making garbage, so thank yall for making the room my corner is in so lovely.

So here’s a shoutout to the people who made my 2020 better. If I’m following you (from my main @hyperspacial because despite being on tumblr for nearly a decade I still hardly know how to run a sideblog) I 100% like you. I’m sorry if I forget to tag people :( Also this is about to be a long ass post- don’t feel obligated to reply or like or whatever just because you’re tagged :P

@garyandhisnan. I just…. I adore you. Highkey would walk to the ends of the earth if you asked. Your writing, your posts, everything is top notch (and you’re an awesome person to boot which like… shouldn’t be allowed). Thank you for letting me rant about American late-stage capitalism and all the other nonsense I flood your inbox with. If yall aren’t following them, go do it now.

@deuchess  

@ariendiel Why you would want to collaborate with me, ME, of all people? Still astounds me. I pinkie promise we’re gonna do it though, and it’s gonna be so good. I’m so excited. But seriously, your fics are some of the only ones that I can keep coming back to. Your writing is *chefs kiss* and your edits/moodboards are literally so pretty. I love your blog and I cherish you, you slut cheat.

@kiki-the-creator same brain saME BRAIN SAME BRAIN how do we have the exact same brain!? Your fics literally are the best thing this fandom has produced- I come up with these half baked concepts, you make them actually good, then I play dollhouse with them over and over again in my head forever :3 That Erikah fic? Literally every Marisol fic you write?? I love them. Also you’re highkey so funny and ugh. Te adoro.

@bubblelaureno you’re literally too good for me. For real. I’m sorry I’m so shitty about keeping up to date with fics and edits, you deserve way more than my shitty memory and my 2 second long attention span. Your blog is literally a beacon of positivity and it’s absurd how much I admire your drive and your analytical way of thinking. This fandom is so lucky to have you.

@codename-mango controversial yet brave opinion- your blog is the best LITG blog on tumblr. Your headcanons, your jokes, your route overviews? All immaculate. Even your reblogs are the best of what everyone else is posting. You’re the only reason I have notes, and I appreciate you sm.

@oneflewoverthecuckoos my comment to mango is controversial only because if not her, then your LITG sideblog for sure. For a ‘Lucas’ blog, the diversity of content and LIs you talk about is refreshing. I fucking love seeing people talk about non-LI characters.

@inthenewblood thank you for letting me bitch about the reddit oml it’s needed. Also having someone to be salty with? A new but not unwelcome experience lmfao

@noahssidechick you are literally so sweet oml I treasure our chats and the pictures of your dogs. You bring such a chill and earnest vibe to the fandom and ugh, I’m so glad to have you.

@fuseboxmusebox I feel like you’re so consistent in the fandom, like you were here when I first joined and you’ll be here after I inevitably lose interest and leave. Your reblogs are top notch, the takes are even topper notch, and it wouldn’t be a ‘litg blogs that made me happy’ list without you.

@crvsh-culture I will never not sing your praises. I love your blog, I love you perspective, I love your vibe. I consider you a friend even though we’ve talked like… once.

@radiantdae your artbreeder edits were the first thing in the fandom that left me genuinely astounded. Like holy shit they were so good. Kassam??? That was a REAL MAN. Obviously the stuff you post now is really good too and your blog is excellent. But tbh when I think of the LITG fandom, the first think I think of is your artbreeder pictures. Also your ‘filipino words that make me think of the islanders’. I still think of that often. 

@therealityofthematteris seeing you in my notes makes me smile every time. That’s basically all, just needed to say it lmao. Also if anyone has almost convinced me to start playing TWC, it’s you and Seliné.

@bellarxse my dash would be dry af without you. Same with TWC- I’m so tempted to play because of your posts (I have it downloaded on my phone but like…. I haven’t finished a single route in Arcana and starting a new thing is overwhelming). But also your prompts are one of the few things that makes me want to write lmfao.

@lahelakoh I feel like I’ve said it before but your posts SEND me oml. The tiktok references, the chaotic energy. Both the taste and the flavour is immaculate.

@kiwi-tai we haven’t talked that much but oml I love your content so much 15/10

@confused-inalltheways-human you’re literally so cool and I think about that Harry fic all the time. Am I ever gonna get around to writing it? Probably not. But it was such a good idea. Also thank you for lighting up my notification.

@oceanatydes you come here, you post literally spectacular content, and then you peace out like bruh I wish I had your mind. I adore your edits, but my favorites are your posts/headcanons.

@voile-de-lune your aesthetic is everything I aspire to be and your headcanons/edits are such a refreshing take on characters that we’ve all gotten so stale with. I still live for that Rahim moodboard you made. Also your headcanons are so fantastic.

@lasswithumor this fandom desperately needs more Carl stans, thank you for doing the lords work. Also I highkey stalk your blog on a regular basis jsjsjsjsjsjs every chat we’ve had has been lovely and ugh, you’re just lovely

@bobbysapron your vibes are literally so immaculate. I know it’s been awhile since we chatted but I highkey adore your content and ugh. You’re such a cool person.

@beebips I feel like you’ve vanished off my dash, but you made up for it with that 3rd chapter of The Other Side of Seventh Ave made up for it.

@nerdferatum I don’t think I’ve ever breathed a word in your direction but oml you’re so sweet and supportive and every time your posts cross my dash I *pleading emoji*

@mrsgaryrennell I’m still agog that we’re mutuals because like… You are so talented. It took me waaaayyy too long to get into Blue and Hazel but now that I have… It’s highkey better than the actual season skskskskss

@kingkassam Like the above, you are waaaayyy too cool to be following me sksksksk. I’ve still got a few edits you had ideas for in the pipeline, and highkey the Kassam icons you requested are my favorite edits I’ve ever made. I live for someone else playing Matchmaker.

@hermitclaw  hello?????? You’re so funny what the FUCK are you doing following me. Ik you don’t post that much anymore, but every LITG you grace us with is a knockout. It feels unreal when you reblog my stuff. Basically the same to @mchamster. Like you’re both so funny and have been in the fandom for so long that it fully feels like royalty whenever yall interact with me.

@ravenadottir I am fully unworthy to even mention your name but oml. Your guides are the only thing that help me retain information about the season, and your recent outfit edits? Oh my god they’re so good. Hope’s especially, with the brightly colored swimsuit, left me absolutely speechless. You’re just above everything in the fandom and I admire that so much. Plus you really don’t have to flex that hard in your fics, and yet-

@smaiihands saving the best for last because you are one of the single most talented people in this fandom. Your art is the strongest life support for the fandom and like I know we haven’t talked in awhile but you’re also such a dope person. So.

And a big shoutout to all the people I follow who I don’t talk to but have nothing but good vibes. I appreciate yall way more than I can articulate: @richhdesire @needsomesorrel @ficticiouspastry @cranesandshipyards @litg-ish @princesslove19060 @fictitiouspastery​  @icedcoffee-please @demons-dogs-and-puns @sparklydinosaurr @mountainmanxoxo  @diamondsdiary @bucket-bill@another-lottie-simp @bobbys-darling @cyn-onlyyou @mikcove @officialpapa-johns @Amaxn @dxncingthroughlife @myfictionalobsessions  @screw-u-vaanu @kittidot @chichiguitarist123 @myfictionalobsessions @Azibear @amelia-w @lilithlibrxa @litghoe @priyas-tiddies @daisybarks @ajs-wife

At this point this post is just a directory of the LITG fandom lmfao but genuinely. Thank every single one of you. 2020 was hard as shit, but I’ve been hyperfixated on LITG for like a year and I treasure your content sm.

[your-brilliant-lady-m]

South Korean music industry at a glance: an outsider perspective

I watched one particular AMV last week. The song used for the video was “I’m afraid” by Korean rock band DAY6. I was pleasantly surprised as someone who values lyrics in song first and foremost. The music itself was great. I’ll listen to their songs again. It’s a nice fit for my music taste. Naturally, YouTube’s algorithm decided that I’m a fan of everything Korean after 1 video and started spamming my recommendations with k-pop songs, documentaries and everything in-between. 

I watched a couple of videos, listened to some songs and discovered fascinating patterns. So, I went down to the comment section. And it was rather interesting experience, should I say? The concept of entertainment industry in South Korea simply begged to be explored more after this. I dug deeper and visited Tumblr k-pop tags and briefly glanced upon Instagram and Twitter. And, oh...

I am a big picture person and I enjoy both studying and creating systems. This one was particularly fun to explore. I discovered a lot of new things for myself. Perhaps, you can discover something new for yourself too or take a step back and look at this from a new angle. 

Disclaimer: it’s impossible not to offend someone on Tumblr, so keep that in mind. That being said, I do NOT intend to insult of offend anyone. It’s just a little research done for fun, because I love research with a purpose. This post is NOT A HATE post. No hate intended for fans, artists or other people involved. It’s meant to be a discussion, nothing more and nothing less. If it sounds like hate, it’s just my sarcastic sense of humour.

Content Warning: I mention suicide, death, depression, rape in a couple of sentences. There’s nothing major or graphic, but it’s there. 

In this long post I decided to share with you my opinion, a so-called outsider perspective, on the world of music entertainment industry in South Korea and people involved in it on different levels. I use the word “outsider” mainly because, that’s exactly what I am in this case, as someone who is in no way involved in k-pop community. I can’t name you a single band or their members. I don’t know any solo artist and can’t neither sing nor name you any song. 

And to be completely honest, I don’t think I will set my foot into k-pop fan-circles ever again after everything I saw. 

Think of this as “In this essay I will...” meme, except there’s an actual essay.

As far as I know, in South Korea “k-pop” refers to all music produced in SK, including solo artists, various bands, singers-songwriters. It doesn’t even have to be pop music. Koreans include in this definition all genres of music. However, around the world “k-pop” means primarily music made by idol groups and bands marketed for children, teenagers and younger people. In this post I use the latter definition, because that’s how most people understand “k-pop” in other countries. Therefore, my statements, opinions and conclusions here would concern only idol music. 

The music industry in South Korea is heavily influenced by culture and traditions of the country, just like all things are. And there’s nothing wrong with that. After all, different backgrounds are what makes people so interesting and unique. However, when combined with consumer mindset, desire to generate profit at any cost and fast-paced nature of modern life these neutral cultural elements could produce something concerning, and it can lead to disastrous consequences. 

1. Idol

These people are called artists, musicians, singers, bands, groups, performers. In South Korea and in Japan, however, people call them Idols or Stars. I’ve also seen Muses, Princes and Queens. Interesting, isn’t it? The terminology used to describe these musicians in South Korea is one of the key elements in this whole entertainment system. You’ll see why.

But who or what is an idol exactly? Let’s take a basic definition from Wikipedia.

“In the practice of religion, a cult image or devotional image is a human-made object that is venerated or worshipped for the deity, person, spirit or daemon ... that it embodies or represents. In several traditions, including the ancient religions of Egypt, Greece and Rome, and modern Hinduism, cult images in a temple may undergo a daily routine of being washed, dressed, and having food left for them. Processions outside the temple on special feast days are often a feature. Religious images cover a wider range of all types of images made with a religious purpose, subject, or connection. In many contexts "cult image" specifically means the most important image in a temple, kept in an inner space, as opposed to what may be many other images decorating the temple.

The term idol is often synonymous with worship cult image. In cultures where idolatry is not viewed negatively, the word idol is not generally seen as pejorative, such as in Indian English.”

Cambridge Dictionary defines idol as follows:

And here’s the definition from Oxford Dictionary: 

This is a centrepiece of this tapestry. Surely, you have noticed by now what these definitions have in common. 

Idol = a cult image of a god, a deity 

By calling these musicians “idols” industry makes society and audience treat them in certain way, namely as gods. What characteristics do gods possess? They are beautiful, talented, funny, confident and graceful, blessed by eternal youth of immortality. Gods have no flaws, they do not bleed, they are above human concerns. They are an embodiment of perfection. They are stars, you could not reach. 

But real people are not like that. They can be sad and angry, insecure. People don’t have perfectly symmetrical faces. They can’t dance in sync without preparation. They can’t sing like angels at any given moment throughout the day.

What happens when idols accidentally reveal their humanity? What happens when people see, that they make mistakes and do stupid things, that they need to train hard to appear graceful on stage? 

I will tell you. And it’s not pretty. But, first, let’s look at other elements of this system. 

2. Y/N and Self-insert fantasy

Aside from the music, K-pop sells the self-insert fantasy to the audience. It’s carefully arranged to appear real, where the cracks are masked and every word is scripted. The reality is so vivid that one doesn’t even have to use imagination all that much, because all scenarios and decorations already exist. Countless interviews for TV and magazines, fan meetings, talk shows, reality shows made sure people are privy to all juicy details of personal lives and opinions of musicians. And also one word - merchandise. Some of that merch made me question my life choices. Some of it is, ah, creepy or has weird vibes. All of this provides plenty of material for people to work with. Fans can effortlessly imagine themselves beside their idols or even in their place. 

In a highly competitive society, where people throw themselves into studying and work since young age, forming deep and lasting connections with others is very hard, sometimes impossible. As a result, people long to have a group of close friends with similar interests, a loving partner who would cherish them endlessly. People want to be rewarded for their backbreaking efforts to succeed by the carefree life of fame and music, everlasting friendships and love. And in a way you can’t really blame them for his. 

Does this dream life sound familiar? We are looking at K-pop bands here. It doesn’t really matter if their members don’t always get along or that they can live in debt, that fame is fickle and adoring fans can tear your self-confidence to shreds. Audience wants the glamour of fantasy and the industry is more than happy to cater to these desires. 

Perhaps, knowing that even for idols this fantasy is sometimes unattainable makes the whole set up feel just a little cruel. 

3. Fans, stans and fandom culture

We’ve already established earlier that idols are gods in the eyes of people and listed traits they must possess. So, what else do gods need to exist? Worshippers. Because a cult is worth nothing without its followers. Gods need a group of people to worship them and spread their beliefs. The role of worshippers is performed by a fans in this case. 

Apparently, there is a running joke that girl groups need to win a general public popularity and boy bands need a big passionate fandom. It seems to be true according to my observations. 

In k-pop fandom people use the word “stan” to state that they like or support particular group. Now, I am sure everyone here knows that in other fandoms, dedicated to movies, shows, books and games there’s an important distinction between being a “fan” and a “stan”. What is it? 

A fan is someone who likes a ship or character, creates and/or consumes fandom content, supports certain ideas, discusses things they enjoyed and disliked, criticises canon. Stans, however, are a different breed. They engage in all typical fandom activities, but their support and enjoyment becomes obsession. Stans believe their favourite characters and ships are immune to criticism, that they are superior no matter what others say. Stans start shipping wars, send anon hate, death threats over fictional characters and hurt real people. Stans are considered toxic fans. And majority of normal civilised people don’t like them and try their best to let stans hang out in their echo chamber by themselves. 

In other fandoms and communities, to be a fan means to love, support and enjoy something, while to stan means to obsess over and hyperfixate on these same things. Words “I stan” rarely mean “I support” for most people, and if they do mean that, it’s only used in a joking manner (”We stan procrastination legend!”, “I stan our miscommunication kings”).

Everywhere else “stan” has only negative connotations, except in k-pop. But what has changed? What’s the difference? Why do international fans scoff at “shipper stans” and then turn around calling themselves “stans of X k-pop group” at the same time? Does it make you wonder? 

And this is another core theme of k-pop, in my opinion. In fandom where stan = obsession = support, you can see interesting patterns. 

Fandom loves their flawless gods. But watching them from afar is not enough for some people, because unlike deities in different religions, these gods live among us. People are very much aware of that. Industry has created a cult and laid the groundwork for worshippers to express their adoration in every way including personal contact. And who wouldn’t want to meet their god? Who wouldn’t want to know more about them or tell them how much you love them? In talk shows and fan meetings there is only so much one can do after all.

People desire to know more, to have more so much that their obsession transforms into concerning stalker tendencies. These crazy individuals follow idols, stalk them on social media, in hotels, research flight numbers, bribe security. Musicians were attacked and poisoned. I strongly suspect there were cases of rape that no one knows about. There is even a special term for these fans - “sasaeng”. 

Is there a definition for stalkers of actors or musicians in western world? No, I’m pretty sure there isn’t. They are just called “invasive/obsessive fans” or “stalkers”.

Also, there are sasaeng memes. Yeah, you heard that right. I enjoy some classy dark humour as much as the next person, but there is a fine line between normal and questionable. 

Back to the topic of stalkers. Do you realise how disturbing that is? Such behaviour is so common that there is a term for it. You create a fandom-cult, encourage people to worship k-pop idols as gods and then act surprised when members of said cult become fanatics and their adoration becomes obsession.

And it’s so easy to step on this slippery road. The system makes it ridiculously easy. Lines begin to blur. How much is too much? Where do you draw the line? 

While sasaeng fans engage in extreme real-life obsession, people online aren’t that far off, to be honest. I’ve seen it all: imagines, headcanons, fanfiction, real-person shipping, reactions. Real person shipping is a controversial topic. Some people support it, others don’t. I suppose I’m among those who don’t get it. I’m not exactly against it, but I find it strange. Mainly because it’s based on assumptions made by fans about personalities and behaviour of real people. 

Assumptions. Dear me! K-pop fandom has this thing with video compilations. I’ve never seen this phenomenon being so widespread in any other community or fandom. Basically people edit together a collection of short clips from talk-shows, interviews, Instagram stories, some YouTube videos, etc and then proceed to analyse every gesture, word, facial expression of idols and provide both audio and on-screen commentary. These videos and many other forms of similar analysis allow people to imagine what kind of personalities idols have, what kind of life do they live. It’s the source material for fanfiction, imagines and headcanons. 

But it’s not real. It’ll never be real. It’s an illusion, an image, a stage persona. They fall in love with a face and made up personality. And I think that when people create this content they can forget this. Fans can develop certain emotional dependence and unhealthy attitudes in the long run. In some YouTube comments even supportive and encouraging words sound whiny and obsessive. And semantics of being a “stan” of certain group or individual doesn’t help. 

4. Industry, companies and liars 

At last we arrive at the most important aspect of music entertainment industry - its creators.

Have you seen “The Road to El Dorado”? It’s one of my all time favourites. It has iconic characters, adult jokes that I didn’t get as a child and iconic soundtrack. I’ll quote “It’s Tough To Be A God” a lot here. 

In South Korea music industry is a factory, the production line to be exact. This kind of set up affects everything in the grand scheme of things. Companies and agencies play the role of training centres and record labels. And there are so many of them that a whole new scamming system developed based around fake idol agencies. It implies that there are people who fall for offers of these agencies and continue to do so. I suspect that victims must pay a fortune upfront before they realise their mistake. Are there any kind of legal protection against such scams? How can people verify the authenticity? Because a well masked scam can exist for a long time before someone discovers it and calls them out on their nonsense. 

As far as I understand legal companies work like this. After high school, which is often focused on performing arts (and private schools can get away with using talents of students for personal gain, which is totally not surprising), young people can audition for an agency and become an idol in training or idol-trainee. And passing audition is hard. But good recommendations can help, connections too. 

During training you don’t get paid. Only a few companies pay aspiring musicians. People can spend years in training and don’t debut. But rent, necessities, clothing and food (not that you need much of it, but more on that later) cost a lot. Where do you get the money to live then? Support from parents, one or two part time jobs at most and bank loans. Surprise! We found an unexpected (just kidding, it’s very obvious) party, who reaps benefits from the system. 

You need skill to be an idol. Natural talent helps too. The more skills you have, the cheaper and faster your training is. To level up your game you attend classes every month offered by your agency, which are not cheap (dance classes range from 400$ to 1000$ per month, sometimes more). There are four main categories in evaluation process: vocals, rapping, dancing and visuals. Idols are multitaskers, to have a chance on stage one must be perfect at everything. And people are ready to invest thousands of dollars into their kids training so that they could have a chance in entertainment industry. South Korea thrives on revenue k-pop industry generates every day.

Let’s pause here for a second and think about what kind of people come to these agencies. The answer is easy. People who have a dream, a desire, a real goal. You don’t wake up one day and decide to become a k-pop idol. Sometimes people get invited by agencies (after prior acting, modelling career or any other form of exposure). These people are usually very young. Some start straight after high school, some after university, but 25 years old is considered a late start. Compare that to western musicians who start singing at any age and still become famous. 

But why this age limit? Because idols are eternally young. So that in public eye musicians are remembered as 20 year old gods. People would listen to their music and imagine a young attractive face. Career in k-pop is short, it lasts 5-7 years, rarely longer than that. It’s even less than modelling or acting can offer. And professional sportsmen retire in their late 30′s. Some play longer, but usually, that’s it.

If you live in Los Angeles and say that you want to be an actor or performer, no one would bat an eye. It’s like saying that you want to be an engineer or accountant. Similarly, in South Korea becoming an k-pop musician is a real career. Because part of the self insert fantasy that the industry sells is the idea that anyone can be an idol. It’s easy after all. Anyone can pass auditions and become a trainee. A trainee with no guarantee of debut. But one should never underestimate the power of idol-dream. After all, idea is the most resilient parasite.   

“My friends started training in kindergarten. They have wanted to become idols since young”

“A lot of young kids get interested in Korean music” 

A 6-year old child sees the performance of k-pop group for the first time on TV. Let’s say it’s a girl. She is enraptured and decides that she will be like that too someday. She grows up, while being part of the fandom, just like all idols are in one way or another and whose fan-obsession transforms into desire to succeed. Her parents spend time and money to find her tutors, to fund dancing and singing classes. Perhaps in high school this girl decides to fix the shape of her eyes and make nose straighter. She trains hard and passes the auditions in her dream agency. And during training this girl faces the reality of behind the scenes life in music industry.

“Why are you crying? I’m not even pushing you”

“How many times have I told you? The rest are doing it perfectly”

“She is dancing like an elementary school student“

“I watched your performance as a spectator who bought a ticket to your concert. I want a refund“

“You make my ears hurt. I don’t want to listen at all”

“Listening to you was tiring”

“I’ll kick you out instead. You won’t debut”

“I thought I was going to die. That’s how determined I was” 

While I do understand that keeping a high quality standards in media industry is important, there are more productive and healthy ways to motivate someone to improve and be more passionate, you know? Constantly insulting people with sadistic glee and putting them down at every opportunity or calling them ugly to their face doesn’t do much. 

Do you think that children know about this? Do they know about soulless teachers and belittling managers? Do they know about friends who are really your competition, so you shouldn’t get attached? Do they know about living in debt? Do they know any of this? No, I don’t think they do. 

Children dream about the stage, about the sea of lights and crowds who chant your names. They want adoring fans and photoshoots. They want to appear on TV and magazine covers. Teenagers want the thrill of performance, they want to share their music and dancing with others. 

“I don’t know how many times I cried alone”

The truth is cruel. But they won’t give up easily even if it means sleeping 4-5 hours and consuming no more than 500 calories per day. Because giving up means that your whole life was a lie. One can’t afford not to be good enough. Giving up means admitting that all efforts and money your family invested into your dream were in vain. It means losing face before your family and friends - a fate worse than death. Imagine living this idol dream and building your whole future around it and then being told that you’ll never debut because of the circumstances outside of your control or something minor, like face shape or 1 kg of weight that your body refuses to lose. It can break you. Especially if you are like 18 or something. 

5. “And who am I to bridle if I'm forced to be an idol If they say that I'm a God, that's what I am”

“I don’t think there’s anything a tough as being a trainee in Korea”

Once you are a trainee at the agency your personal life does not belong to you anymore. You can’t go out without permission of the agency. You phone is taken away. Your diet and weight are monitored. Bad habits are not allowed (no smoking, drinking or drugs). Oh! I think I found the good thing in the system! Unfortunately, it won’t last. Trainees can’t date or meet with family without permission of agency. Dating is very taboo. Even established idols can’t openly date. 

Why is that? Because gods can’t belong to anyone. Their lives are property of the fandom. Because openly dating idols destroy the self-insert fantasy. There was a former idol girl who dated another musician. She was called a whore by her fans, her loving and adoring stans. You might know who I am talking about. Would you call an American actor or singer a prostitute for dating someone?

Trainees sign the contract. And how can a young person straight out of school or university know much about what makes a good contract in entertainment industry or what makes a good contract in general? Even if you do understand the terms fully you would still sign it because if you have come so far, you can’t let your dream slip this easily. There isn’t a choice. Not really. If you want to debut, you will agree to anything.

What about life after debut? You have to pay off your loans. And company takes 60-70% of your group’s earnings. Artists themselves get 30-40% and split it between themselves. K-pop groups have from 5 to 10 members or more than that. Each person gets less than 6%. Idols are not filthy rich. They are not. These earnings are practically nothing compared to the work you have put into this. 

Idols are musicians, who often don’t even write their own songs, music or create choreography. But if public doesn’t like the song and musical number the company created, they blame idols for the failure. Such an amazing logic we see right here. But people say that sharing music is the best part of idol life. But whose music? 

Models on catwalk are not there to demonstrate their physical beauty, they are blank canvas for works of clothing designers. Same with k-pop musicians. They act like puppets in a way, whose faces and voices are used to show audience someone’s music and songs. Some groups do write their own music and lyrics and it’s nice to know that. But those, who don’t are rather unfortunate. It’s a nice tool of psychological control and pressure for an agency. They can hold it over group and use the following rhetoric: “We gave you everything! Why can’t you follow the simple instructions” or “Where would you be without us? It’s not even your music!”

I called k-pop industry a factory. That’s true. Dozens of people become trainees every year. These talented young people are fully prepared to do anything to achieve their goal. They are ready to practice until they collapse, starve themselves and pour themselves into every song. Companies know that. Tell me why would they value their idols as individuals, as people, as human beings if they always have a replacement? Why bother with mental health of their artists if next year they could have a fresh set of people, who are younger and prettier? Why try to improve relationships inside groups if you could fire any member and replace them within a month or two?

In western countries famous bands have different stories. Some were friends since high school, who played in bars and during festivals and then they were noticed by some representative of label company, who offered them a contract. Some groups were formed by like-minded people who bonded and decided to share their music with the world. There are many stories, but ultimately the have one thing in common. Bands in the West often form themselves. These people had time to bond, connect, discover each other, solve some disagreements and learn to work around their differences. 

K-pop groups are formed by their agencies. They are their property in a way. Company selects the best and puts together these total strangers, appoints the leader with marketable face and personality and then expects them to work together like a well-oiled machine. No one has time to bond during training, because other people are you competition, not friends. And then you must learn to work as a team and be best friends on camera for the audience to support the self-insert fantasy. It’s no wonder that k-pop groups don’t get along sometimes. And every member knows that they are replaceable. It doesn’t help in forming connections. Groups can’t just terminate contract and go to work with another agency. I heard it happens sometimes, but it’s not a done thing. Unlike in other countries where bands just sign the deal with a different label and release their music under their name if they don’t like the old conditions. 

“It's tough to be a God But if you get the people's nod Count your blessings, keep them sweet, that's our advice Be a symbol of perfection Be a legend, be a cult Take their praise, take a collection As the multitudes exalt Don a supernatural habit We'd be crazy not to grab it So sign up two new Gods for paradise”

But is it really a paradise?

Idols are expected to act cute, to match personalities created for them by fans or media. They have to act according to the concept of their group. They have to be a symbol of perfection: skinny, single and with a face perfected by surgery. They are allowed to mess up, but only in a cute way. They can break down and cry, but only if it’s “aesthetic”.

Weight issues are a separate topic. Sometimes I wonder whether managers in companies understand how weight loss or human body in general works. To be honest, I think that scales in agencies are rigged. And only managers know that. I know it can be done from personal experience. Some beach resorts tweak their scales and make them show 4-6 kg less than actual weight, so people wouldn’t get upset if they gain some. There is no way a girl as tall as I am (173 cm) could weigh like 47-50 kg and be able to perform complex choreography on stage and sing without being out of breath, visit the gym on a regular basis and generally function as a normal human without fainting every other day.

“I developed a lot of eating disorders”

“I think I consumed about 300 calories today“

“Someone, please, trim the fat off her arms”

If you grow up thinking of idols as gods and then, when you become one of them you think that you must act as one too. But being an easily replaceable god is a heavy burden. The industry, companies and audience want you to be perfect, to always be on your best behaviour. And the thought of not being good enough or divine enough terrifies you, because stans have no mercy (black ocean concept is the most stupid thing ever by the way). This kind of pressure can destroy even the most resilient. And it does. 

Almost everyone knows that situation with mental health in South Korea is not the best to put it lightly. In many ways it’s a cultural thing. But in k-pop mental health issues are treated with even less care. Gods are not supposed to be depressed or suicidal. They are not supposed to have fears or insecurities, can’t be upset or angry. They try hard to be this deity, this image. So, even when they realise they need professional help or even a friend to talk to, they either won’t seek said help or reach out only to be met with silence. Some agencies disapprove or forbid therapy altogether. 

Sometimes fandom becomes self-aware.

“Don’t forget that idols are people too!”

“Your favourite idols are running out of breath just to keep you entertained“

“They are humans, who have feelings!”

Oh, but here’s the thing, my friend. The industry doesn’t want you to think of them as people. Companies and media repeatedly reinforce the idea that they are not people, they are your idols. And strangely enough, the audience supports this idea. People continue to call them idols, developing worshiping tendencies in the process, imitate them, scrutinise their flaws and triumphs. Because, you know, only “real and ordinary humans” can have flaws, not “idols”.

So people who say “they are human too” and people who say “wow, this concert was amazing, but vocals in the beginning were so off-key, I simply can’t” are one and the same.

This thought process would have been funny if it wasn’t so disappointing. But that’s just my observation.

And here’s another thing about sexualisation. I said before how appearances are everything, marketable face and body could drastically improve your chances to succeed. Companies know about this too and concepts and aesthetics of groups are designed accordingly. Girls are dressed in skimpy outfits, their dances are unnecessary suggestive, they wear heavy make up and try to have “mature” vibes. Boys don’t avoid such objectification either: suits, tight pants and dress shirts along with make up and hairstyle to give audience a promise of the things to come. Grown adults are not supposed to lust after 15-17 year olds. You can’t just create a sexy stage persona for teenagers. Do you remember my earlier words about creepy merch? Yeah. All of it neatly plays into the self-insert fantasy and encourages obsessive behaviour. 

This happens in western countries too. In some way that’s understandable. Beautiful and sexy image with a hint of innocence attracts more people and sells, because it caters to one of the base human instincts. But some things make your skin crawl. 

Sponsorships are another topic. Some k-pop bands seek out sponsors to provide financial aid and cover expenses, when earnings are not enough. Sometimes these sponsorships are fine, perfectly civil. But sometimes it’s a prostitution. Girl groups receive money and provide sexual favours to their patrons. It’s a way for the group to gain financial support and even find new opportunities in the industry. Companies can encourage such deals. Let that sink in for a moment. 

6. “Any advice to those who want to become a k-pop idol?”

A lot of former idols and trainees have similar responses to this question. 

“I don’t want to discourage anyone, but think twice”

“You only see the glamorous side, but don’t see all the hard work that goes into it”

“It’s not what you think”

“They think ‘Since I am good looking and can sing and dance really well, maybe I should become an idol?’, but there is much more to it“

“They think it’s something that is easy and will keep their family set for life financially”

And this implies that most people don’t know what kind of lifestyle k-pop stars truly have, despite the amount of information available online about “behind the scenes” proceedings.

7. Moving on

I am a practical person and every decision I make is subjected to scrutiny. And after seeing everything I can't help but wonder whether idols believe it's truly worth it. What keeps the industry alive is the idol-dream, the wilful ignorance of its reality and youthful idealism, the beautiful naïve belief that it'll get better, even if it never does in the end.

Sure no one would ever admit it out loud, because it's one of those things you never say on camera, no matter how sincere you have to be. It's the matter of professionalism after all, and idols have it spades. And also, because admitting this would equal admitting that you spent your best years doing something you both loved and hated, admitting that this was a mistake.

When you grow up in a society where appearances matter the most, where saving face and being polite is more important than staying true to yourself, where individuality is tolerated only to a certain point, it takes a lot of courage to admit that you need a break. I greatly respect those who decided that idol lifestyle is not for them and moved on.

8. Conclusion

To sum up, I hope you enjoyed my small research and this perspective, since you have read it all the way to the end.  

You have noticed that entertainment industry is an intricate system and its every component makes sure nothing changes. Companies have power over idols and audience, fandom has power over idols and their careers, and musicians themselves have fame and their music, but not always the promised fortune or happiness. 

It’s important to understand the big picture to draw your own conclusions and encourage positive and heathy attitudes in fandoms. Being open minded and allowing people to make mistakes and live their lives the way they want to is a part of being a decent person. People don’t owe anything to others. Art is about sharing your thoughts and feelings, promoting ideas and spreading beauty. It’s not always about money. And I think that this is what k-pop lacks as an industry. It turned dreams and human need for self-expression into business. Here everything is turned into a product. Everything idols touch can be sold, sometimes literally. Industry created problems, which can’t be solved anymore, because doing so would topple the system. And I find it tragic. Trapped in an endless chase after perfection creators of k-pop forgot that beauty lies in the eye of the beholder. 

If you take a look at comment sections and posts on different platforms, what will you see? What kind of things resonate with audience? What makes people laugh and cry? When people start to appreciate the substance?

“Everyone needs to hear this song in their darkest moments”

“Thank you for your music!”

“They always deliver! These guys can’t make a bad song!”

“It inspired me to write again!”

“Their songs brought me and my sister together once again”

“This is what happens when you let groups write their own music - they make incredible things”

“They really are legends of k-pop! I love that they are not afraid to show their inner strength”

“Stay strong! You rock!”

I believe that the answer is quite simple: when it’s real, sincere. It’s all about the message you choose to send to your audience, because only superficial things cause obsession. When you say that the sparkly façade is all that matters, then that’s the only thing people will ever care about. Your audience will never give a damn about the meaning behind dancing, music or lyrics, if you tell them that performance is more important. No one would praise WHAT k-pop idols sing, instead they would prefer wasting breath to criticize HOW they sing or look or move. 

I dare the k-pop industry to prove people that it’s not just about looks or perfection, or laser shows, or being a branding machine. Prove to your fans that k-pop artists are also passionate people with big dreams and talent, who love every moment of their job, who live and inspire, who are human just like us and whose humanity is real!

Do it, you cowards!

And now, I’m finished. I can hear the raging crowd of k-pop fandom in the distance, which means it’s time to hide. See you some other time! 

[awed-frog]

Amp It Up to Eleven

The thrilling sequel to Talk Dirty to Me!

[Note - I’m going to use he and his in this post because I hate using plurals for one person, but they should be considered gender-neutral.

Because that’s what love is, after all: blind.]

Hey, remember when Character 1 [C1] met Character 2 [C2] and how [C1] was immediately fascinated by [C2] even if [C2] was completely alien and potentially very dangerous and it wasn’t clear whose side he was on? We shouldn’t take that for granted, because, see, [C1] was a bit of an outsider, right, someone who didn’t really fit in and only felt safe with the few people he loved, so you wouldn’t think he’d fall like that, head over heels over common sense, for someone as different as [C2] - but, then again, if there’s one thing that’s special about [C1] it’s his heart - [C1] is, above all, fair and compassionate and he’ll give anyone a chance, and that’s mostly why, I think, he decided to trust [C2] in the first place even if in the beginning, [C1] had little reason to trust him. 

I mean, remember how weird [C2] was? It wasn’t his fault, sure, because - because things had been done to him - because [C2], my God, he never had a family - never had parents and people who loved him, not in any sense that we’d recognize, and that’s because [C2] was never considered a being worthy of love, but a tool - a weapon to be studied and honed and pointed at the right target, and that’s why [C2] has a lot of difficulties with what we all consider rather simple things - there’s only one food he likes likes, he can’t understand figurative language very well, and he’s missed out on pop culture since, well, forever, so don’t try to quote movies or books around him, he won’t get it, and also - and mostly - [C2] isn’t used to being around people who care about him, and that’s why he doesn’t know what to do with feelings, his or other people’s - he struggles to make sense of them, to see things that would be obvious for anyone else, and that’s led to a number of heartbreaking problems, and it’s mostly up to [C1] to stop and remember that [C2] is different, and that’s why they should be patient with each other. 

(And mostly they do exactly that, and they’re so soft with each other I very nearly can’t bear it.)

And also, remember what happens when you train someone to go to war? They can go to war against you, as well. That’s a trope as old as time, an inevitable paradox of violence and soldiers and everything in between, and that happens in this story as well - [C2] is forced to choose, more than once, between what’s right and what’s familiar to him - has to turn his back on everything he’s ever known to help and love and protect someone who, in the end, doesn’t know at all, not in that all-encompassing I’ve been with you since birth and you’re family even if you hurt me way - because as I said, what’s amazing about this love story is these two people taking a chance on each other, hoping that the other will believe enough for both of them, gambling that they’re good enough to be cherished by someone who’s so much better than they are.

(Because that’s the other thing - they both believe the other person is perfect and beautiful and they’re not worthy of his love and look, I can’t even.)

And anyway, remember how this story is not a love story at all, how the love is underneath the surface - a powerful, strong, world-shaping current - but not the focus of what’s going on, and what’s going on, Jesus, is scary and harrowing and tragic, and people die, and people suffer, and [C1] and [C2] go through Hell together - at one point, [C2] even opened a portal into a different world, and that was a mistake, right, because this place - it was grey and dangerous, remember that? So malevolently threatening, in fact, that in an effort to close that passage, [C2] ended up dying - or, at least, that’s what everyone thought, but [C1] - [C1] loved [C2], see, deeply and unconditionally and forever, and that’s how he kept the faith and kept talking to [C2] - he talked with him, or, rather, at him, almost in prayer, for months and months and months, and he never missed a single night and if that’s not love, the best version of it, that devotion and warmth that spreads into your entire body and lights up your very soul, well, I don’t know what is. And [C2] heard him, remember that?, and that made all the difference in the end and wow. Still, it was a difficult period - a shitty, unforgiving time, because faith - man, faith is complicated. It’s no wonder, really, that [C1] was short-tempered and in a bad mood, and can you blame him for being a little shit to [C3], who’d only recently joined his group? [C1] didn’t want [C3] around - didn’t want anyone replacing [C2] in any way, and he knew perfectly well he was being unfair to [C3] ([C1]′s got a good heart, did I mention that?), because this wasn’t [C3]′s fault, but whatever - when you’re grieving, it’s not about being fair, it’s about making it to the end of another long and lonely and unforgiving day. And [C1]′s pain, okay, it was hard to watch, which is why personally, I was very happy when [C2] finally came back, and I won’t say any more about what happened next because the problem with these Nteflix shows, right, is that some people have the time and craziness to binge-watch them as soon as they come out, but everyone else - they deserve to enjoy Stranger Things spoiler-free. Because that’s the story I was talking about, of course, and I don’t know why tumblr tagged it destiel, and come on, we all know Supernatural’s not about that at all because, uhm, do I need to spell it out - because Cas, okay - Cas would never wear eyeliner and leather straps on his wrists because then he’d be hotter than Dean, and Dean won’t have it, okay?, and it’s not about - shut up - he’s the cool one in that relationship, okay?, and he’s not about to be - to be fucking outpunked by a dorky-ass angel, and that’s why they’re nothing like Mike and Eleven. Nothing at all.

[skam-addiction]

Answer the questions below and then tag 5 people you’d like to get to know a bit better. Use the hashtag #skamsmalldetails and feel free to add the pic above to your post.

Thank you @reasoniwantyoutostay for creating this lovely game!!

I was tagged by @coolauntskam and @schembel… takk!!!! ❤️

1) When did you start watching SKAM? 1st November 2016.. bless this day

2) If you found SKAM through tumblr do you remember the first pic/gifset you saw? Didn’t find it through tumblr but this is the first pic

3) Your favourite SKAM text post between characters? Everything about this

4) Favourite pic from a character’s Instagram?

5) Favourite background extra in a scene?

6) A small detail that you cherish from a scene? After last night’s discourse: THE TOWEL!!!!!!!!

7) A small detail that the fandom has speculated about long enough that it’s become canon for you? Noora and Eskild are Isak’s parents

8) Favourite line in Norwegian?

9) Something unique to Norwegian culture you didn’t understand at first? RUSS!

10) Favourite fandom “losing our shit” moment? Henrik’s interview with a fan AND

will i ever stop talking about this lmao Hint: nei.

11) A SKAM blogger that you think brings a lot of positivity to the fandom? Viki @tarjeiandhenrik!!! i started following her before she was a real skam blog, when she had a url with paradise-something because i saw potential in her lol and i was right 😜

12) A SKAM blogger that has you laughing out loud because of their tags? ok i can’t choose so: Sabrina @whenitisreal and Isi @schembel

13) A SKAM blogger you think more people should follow? Kristina @skamisako 🍆 (and all the people you see tagged in this post)

As you can see i used pics instead of words cause i’m lazy af ahah

I tag @whenitisreal @skamisako @softestisak @cuddlyevak @isaks-even

[venhedish]

Tagged by @fallcolorspringrapid in this tag game! Thank yew, frand.

1. why did you choose your url? It's a swear word in the Tevene language from Dragon Age. No idea what it means as it's never been officially translated afaik. I like to think it means 'cunt' because that's funny to me and I am only a little 12-year-old boy. Actually, the word is 'Venhedis," but that was already taken on like every platform I tried to register it on, so I'm only Venhed-ish.~ 2. any sideblogs? if you have them, name them and why you have them. Yup! I run the @spn-trope-round-robin (you should check it out. We do a prompt meme over on AO3 every 2 months!). I'm also@necro-nomnomnom, where I post vaguely sexy horror aesthetic stuff. 3. how long have you been on tumblr? Since late December, 2020. I posted my first fic over on AO3 at the end of the year and wanted a place to share it. 4. do you have a queue tag? I did for a while but then I got lazy. I think it was just #q because it was the least amount of work to type. Now I just let my queued stuff post tagless like a heathen. 5. why did you start your blog in the first place? Oh. Oop. Answered this already. I came for the unabashed self-promotion and stayed for the galaxy brain takes and cool friends. And also still self-promotion. 6. why did you choose your icon/pfp? It's one of my favorite paintings and kinda captures my aesthetic. It's called Truth Coming out of Her Well to Shame Mankind and it is a MOOD (also it kinda looks like me):

7. why did you choose your header? It was so extremely generously gifted to me by @thegoodthebadandtheart, who is my favorite SPN fandom artist. Every time I look at it I get the warm fuzzies. <3 8. what’s your post with the most notes? This one, apparently. A long ramble about why Anti culture is anti-intellectual and dangerous from the last time there was a wincest-adjacent blocklist going around. 9. how many mutuals do you have? 71, if I counted right. And I cherish every single one of you weirdos. 10. how many followers do you have? 214. 11. how many people do you follow? 256. But about a quarter of them aren't related to the SPN fandom in any way. 12. have you ever made a shitpost? Yes probably. Everything I post is shit, and thus a shitpost by extension. (This is a joke.) 13. how often do you use tumblr each day? I went over a month without looking at it at all. Now I'm casually on a few times a day. I don't mindlessly scroll anymore, though. It was becoming a problem ngl. 14. did you have a fight/argument with another blog once? who won? I called someone a "ROTTEN CUCUMBER-BRAINED FOOL" in a reblog of someone spouting nonsense and they changed their bio to that for a while. You tell me who the winner is in that situation, because I think it was both of us. 15. how do you feel about “you need to reblog this” posts? I don't know. I don't really know what that is? Peer pressure simply does not work on me so no, actually; I don't think I will. 16. do you like tag games? Yes! But I am also lazy and don't always respond to them. If you ever tag me and I don't respond, don't feel like you can't tag me again in something else! I always love the thought, even if I don't participate. 17. do you like ask games? See above. I'm even worse about answering asks from ask games, though. But I love to get them! 18. which of your mutuals do you think is tumblr famous? I dunno about famous, but I had a very good day when @quickreaver followed me back. Tumblr popularity doesn't, like, mean anything to me though. I just like you guys. 19. do you have a crush on a mutual? Literally like 5 of them. 👉👈😳 20. tags? @ohnoitsthebat, @flatbedford, @ravingliberal, @ghost-go-roasty-mctoasty, @queergoblin I just grabbed some names out of a hat. Feel free to play and say I tagged you.