#an old edit from TikTok that I had to make in place of the data edit that got muted there

[peachviz]

A study on fatherhood brought to you by Data Soong

[kingstylesdaily]

Why Harry Styles Just Scored His First No. 1 Song

Like any boy band alumnus, he first had to overcome radio’s bias against teen heartthrobs.

Late summer is a great time for sleeper hits: songs that have been hanging around the charts for months and finally hit their stride. Four years ago, in August 2016, Sia’s “Cheap Thrills” reached No. 1 after knocking around the charts since the prior winter, getting its final boost from a Sean Paul remix. In September 2018, Maroon 5’s year-old “Girls Like You” slipped into the top slot after wafting around the Top 10 for more than four months, with a Cardi B verse putting it over the edge. Last year around Labor Day, Lizzo finally topped the Hot 100 with “Truth Hurts,” a song that was two years old and had been rising gradually on the chart since the spring.

This year’s sleeper hit is “Watermelon Sugar,” a wisp of a song by boy bander–turned–self-styled rock star Harry Styles. With a name inspired by Richard Brautigan’s hippie-era, post-apocalyptic novella In Watermelon Sugar, Styles’ lackadaisical tune is not only a sleeper but a grower, the sort of hit that sneaks up on you—I wasn’t sure it even had a fully written chorus the first time I heard it, and I’m pretty sure I’m not alone. Indeed, the whole nation took its time deciding that this quirky ditty would give the starriest, most eccentric member of One Direction his first-ever U.S. chart-topper.

“Watermelon Sugar” is the third single promoted from Styles’ second solo album Fine Line, which was released last December. That alone is remarkable, given the challenge in the digital age of generating chart interest in anything other than an album’s first couple of singles. Generally, in an era when all of an album’s songs are available to be consumed the day the album drops, you need a remix or a special guest of some kind to gin up chart action months after the song first hits streaming. “Sugar” has none of those. To be sure, there was some gimmickry fueling the song’s leap to the top, albeit of an old-fashioned kind: The song had its best week of sales ever thanks to an assortment of limited-edition vinyl and cassette singles that came bundled with a digital download. Those sales got “Sugar” the last mile on the charts, but Columbia Records wouldn’t have put the physical goods on sale if the song wasn’t already a radio smash—“Sugar” currently has the second-biggest U.S. airplay audience—and they knew they had an opening between current hits by Taylor Swift and a pair of lascivious female rappers I’ll almost certainly be writing about in this space next week. So, fair play to Team Harry: They took advantage of an open chart window, a tactic as old as the Hot 100 itself.

As “Sugar” leaps from No. 7 to No. 1 on the Hot 100 this week—essentially switching places with his ex-girlfriend Taylor Swift’s “Cardigan,” which falls to No. 8—Styles scores only the second-ever chart-topper by a member of One Direction. That includes all of the hits by 1D itself. In its five years of recording, from 2011 through 2015, the band never scored a Hot 100 No. 1. This despite topping the Billboard 200 album chart with its first four studio albums, the only group in history to launch a career with that haul. So … what was that other 1D-affiliated Hot 100–topper I mentioned? It was by ex-member Zayn Malik, the only member to break from the crew while it was still active. Zayn’s smoldering, Weeknd-esque boudoir jam “Pillowtalk” debuted at No. 1—and spent a solitary week there—in the winter of 2016, fueled by blockbuster streams and downloads ginned up by 1D superfans still mourning his departure the prior year and the group’s resulting, presumably permanent hiatus.

Explaining how the top-selling boy band of the 2010s could shift so many CDs and downloads but generate only two No. 1 singles means briefly recapping the fraught history of boy bands and the charts. Selling albums has never been hard for pinup pop groups, since the days of Meet the Beatles! and More of the Monkees. And in the ’70s and ’80s, such precision sing-and-dance troupes as the Jackson 5, the Osmonds, and New Edition managed to generate both gold albums and chart-conquering singles. In 1989, New Kids on the Block had the year’s second-biggest album and four of the year’s top singles, including a pair of No. 1s. But starting in the ’90s, as U.S. radio networks consolidated (fueled by the 1996 Telecommunications Act) and programmers more narrowly targeted specific demographics, radio stations shied away from maximalist teen-pop that appealed primarily to under-18 audiences. By the end of that decade, even as boy bands were enjoying a new wave of TRL-fueled popularity, radio became a chart handicap for them. The Backstreet Boys and ’N Sync had the top-selling albums of 1999 and 2000, respectively—the diamond-selling Millennium and No Strings Attached—but only scored a solitary Hot 100 topper between them, ’N Sync’s “It’s Gonna Be Me.” (Backstreet never hit No. 1: The deathless “I Want It That Way” peaked at No. 6.)

This radio bias against boy bands has persisted into the 21st century. And ever since the Hot 100 went digital about a decade and a half ago, teen-pop’s chart placements have been the result of a battle between rabid downloaders and radio gatekeepers—massive digital sales compensating for modest radio play. For example, radio was what kept the Jonas Brothers from scoring any chart-topping hits during their original wave of teen idoldom; their biggest hit of the ’00s, the No. 5 hit “Burnin’ Up,” sold 2 million downloads but only ranked 55th at U.S. radio. By the ’10s, the same fate befell one-man boy band Justin Bieber. In this long-running Slate series, I have chronicled the blow-by-blow between Justin Bieber and radio programmers that swung from Justin as hit-starved teen idol in the early ’10s to dominant young-adult chart-dominator in the late ’10s. In the early ’10s period, Bieber was a YouTube and iTunes demigod with not a single radio smash to his name. He could sell a half-million downloads of “Boyfriend” in a week and still fall short of the No. 1 spot, thanks (no thanks) to radio.

For One Direction, the chart patterns were the same. A Frankenstein’s monster that Simon Cowell famously threw together in 2010 on his televised competition The X Factor from five solo competitors—Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson—1D continually found its singles dragged down on the Hot 100 by radio, even as the band sold truckloads of albums. The pattern was set in fall 2012 when “Live While We’re Young” debuted with a staggering 341,000 downloads but could only get to No. 3 on the Hot 100, thanks to its 50th-ranked radio airplay. In the summer of 2013, the slyly Who-interpolating “Best Song Ever” became 1D’s highest-charting hit ever, debuting at No. 2 with record video views and near-record downloads, but at radio it never got past No. 53. “Story of My Life” (No. 6, 2014), “Drag Me Down” (No. 3, 2015)—no matter how many downloads sold or videos viewed, 1D could never top the Hot 100 so long as its radio spins remained limited.

The reason I’m running down all of this granular chart data is it reveals the hurdles both 1D and its post-breakup soloists had to overcome to top the Hot 100. Like Justin Bieber, they had to become credible radio fodder with adults as well as kids. With his early break from the group, Zayn was the first to pull this off. Though “Pillowtalk” debuted at No. 1 largely due to massive sales and streams, the carnal song did eventually become a No. 4–ranked airplay hit. Cleverly, Zayn had chosen a then-current EDM-inflected R&B mode and dropped his debut while the Weeknd was between albums. Other former 1D-ers have had their share of solid radio hits, including Liam Payne’s hip-hop–inflected “Strip That Down” featuring Quavo of Migos (No. 10 on the Hot 100, No. 4 on Radio Songs) and Niall Horan’s softly bopping pop jam “Slow Hands” (No. 11 Hot 100, No. 2 Radio Songs).

And Harry Styles? He decided to make things harder on himself. His 2017 debut album was chockablock with old-school classic rock. This would be like launching a career in 1964 with big-band jazz. While Styles’ fame ensured a big launch for his Bowie-esque single “Sign of the Times”—it opened, and peaked, at No. 4 on the Hot 100, fueled by strong downloads—radio showed only moderate interest. It eventually reached a modest No. 21 on the airplay chart. Later Harry singles like the twangy “Two Ghosts” and the thrashy “Kiwi” missed the Hot 100 and had little radio profile beyond a handful of pure-pop stations that were loyal to Styles from his 1D days. One admired Harry for following his artistic muse—more Joni Mitchell than Justin Bieber—but as a pop star, he arguably squandered his momentum coming out of One Direction.

What has made Fine Line, Styles’ sophomore album, such a clever left turn is he retained the rock flavor he naturally gravitates toward but converted it into mellow California-style surf-pop, and he let his production team—Tyler Johnson and Thomas “Kid Harpoon” Hull—fashion the songs into percolating radio jams. Each single has opened the door a bit wider: “Lights Up,” a No. 17 last October, is lightly strummed beach music with ethereal backing vocals. And “Adore You,” a No. 6 hit in April (for my money, still Styles’ best single), is thumping electropop. “Adore” in particular served as Styles’ entrée onto radio’s A-list—it reached No. 1 on mainstream Top 40 stations and No. 2 on Radio Songs by early summer.

With this beachhead established, Harry was finally free to let his freak flag fly with “Watermelon Sugar,” which is simultaneously his oddest single and his most infectious. The chorus consists of nothing more than the line “Watermelon sugar high” repeated a half-dozen or more times, with emphasis on the “HIGH.” (TikTok users have keyed into this idiosyncrasy, sharing videos in which the “high” gets its own video edit of the user playacting her best stoner face.) Last November, when Styles did double-duty hosting and singing on Saturday Night Live, “Sugar” was one of the songs he performed, and in that indoor setting, it came off as willfully quirky and seasonally incongruous; the song’s first verse line is “Tastes like strawberries on a summer evenin’.” Now, timed for 2020’s beach season—complete with a video filled with beautiful people on the shore, shot just before the pandemic and, according to a title card, “dedicated to touching”—it’s sitting atop the hit parade.

In short, Harry Styles finally has a profile on the radio and on the Hot 100 that matches his profile on magazine covers, and he achieved it on his own schedule and something like his own terms. Like John Lennon in the ’70s—the founder and nominal leader of the Beatles but the last former Fab to reach the toppermost of the poppermost as a solo artist—Styles just had to find his own way. As that onetime teen heartthrob sang, “Whatever gets you to the light, it’s all right.”

source: Slate

[cheskasmn-blog]

“The Importance of Art in time of COVID-19”

By: 

SAMSON, Franchesca Marie

OTEYZA, Ma Paola Andrea

PRINCIPE, Princess Rose Ann

As we all got shocked by the challenges this pandemic brought and how we changed our lives from this new normal, we got the chance to see and appreciate all the things we had during pre-COVID society. Our freedom was taken away but our thoughts and imagination was opened and it made us realize that art has a big contribution in our well being as we faced this crisis while we are locked inside our homes. Art has been a way for us to cope up with uncertainties and battles we have. It lets us create, imagine and express ourselves through arts during these unprecedented times. Art is a tool where we can practice self care and learn different positive strategies which we can use. In times of COVID-19 pandemic. Setting time to do something creative can reduce stress, anxiety and can also improve confidence and problem solving skills.

Here are some 4 different art forms that are being utilized during the COVID-19 pandemic:

SINGING

Singing is so fundamental to man that its roots are lost in antiquity and predate the invention of spoken language. The human voice is thought to be the first musical instrument. Primitive man sings to invoke his gods through prayers and incantations, to commemorate his rites of passage through chants and songs.

Photo from rappler.com

COVID-19 may be the reason that certain performances, such as singing, are limited. However, due to proper social distancing and protocol adherence, certain performances such as in ASAP are permitted. Singing is the act of producing musical sounds with one's voice, and it adds tonality and rhythm to normal expression. An artist, also known as a vocalist, is someone who sings. Singers perform songs with or without the accompaniment of musical instruments. Many people sing to express themselves. We are all aware that singing is a common form of entertainment. They watch singing performances to de-stress, particularly during this pandemic.

PHOTOGRAPHY

Photography is the art or process of creating images and during COVID-19, it shows different angles of how our world is right now. A lot of photographers are striking their talents as we experience this pandemic. It also shows how COVID-19 changed our world and how we are currently adapting to it. 

Paper cut-outs of customers sit at Eltana café in Seattle. Image: REUTERS/Brian Snyder

In this photo, it shows a paper cut out sitting inside a cafe. Since restaurants and cafes got really affected during this pandemic, this photo symbolizes their struggle because people cannot go out to eat anymore since the virus has never stopped. 

FILM

The ongoing COVID-19 pandemic has been the biggest struggle of the film industry. The film production was stopped for months and for them to be able to proceed, their budget must be raised twice, thrice or even four times to the original budget just to follow safety measures and protocols during the production. Adjusting to a new normal has been hard for them because of the lack of film workers, schedules and last minute shooting and editing should be done in days and sometimes even in hours. To cope up with this new normal, the film production made their way online that is why many films became available in iFlix, iWant TV, Youtube, Netflix etc and everyone can easily watch it. Since people are spending their time inside their home and to get through the isolation, they entertain themselves watching movies and it was made easy for them to access movies since some of them are available in different movie streaming. 

Four Sisters Before The Wedding (2020) Photo from Charlie Dizon’s Instagram (https://www.instagram.com/charliedizon_/?hl=en)

During the shooting of Four Sisters Before the Wedding, the staff, crews and artists wear masks all the time and they follow safety protocols during the production. Actor Dominic Ochoa said that he likes this new set up of production because everything that they will be needing is prepared beforehand and he realized that they didn’t need tons of people around during the shooting of the said film. As long as cinemas are shut down, they will still remain to adapt in this new situation but they wish to return to normal where they can go back to their old routine. 

DANCING

As we all know, COVID-19 left us with no choice but to just stay at home especially if we don’t have important errands to run outside. With this, we thought of things to do to relieve our boredom - this includes dancing on the social media application known as the “TikTok”. A lot of people engaged themselves into learning the dance steps that are becoming viral to stay up to date. According to Yamna Ali, Airnow Data’s analysis showed that TikTok downloads in the month of March 2020 were 76 million and 44.6 million in August.

Photo from https://www.statista.com/chart/22890/global-monthly-downloads-social-media-apps/

With the application, art can be utilized through dancing in this time of pandemic. Teenagers, kids, elderly ones, etc. are all into this for according to Ben Jeffries, the platform's content is lighthearted, relatable, and delivered in a digestible format, making it ideal for lockdown viewing. The app's user-friendly and open nature makes it ideal for anyone. Also written by Kerry Justich, TikTok became an escape to many to survive the quarantine together. And on my own point of view, I can totally agree with this concept as having TikTok as an escape since TikTok is flexible. Its content is not simply about dancing, there can be as well educational videos, singing, crafts, and many more. I can say that TikTok is one of the best applications now in this timely pandemic.

Photo from https://www.oberlo.com/blog/tiktok-statistics

COVID-19 is a nightmare to all of us yet in fairness, the concept of “home quarantine”made us go out of our comfort zone. We free ourselves and went beyond the box then discovered talents we are all hiding. In conclusion, Art is indeed flexible and it is really everywhere. There are no boundaries from where you can only find art. We, the writers believe that art can really manifest the best in the people, regardless of the place or situation we are in.

References:

Ali, Y. (2020). TikTok on the rise during Covid-19 pandemic #infographic. Retrieved from https://www.visualistan.com/2020/09/tiktok-on-the-rise-during-covid-19-pandemic.html

Jeffries, B. (2020). How TikTok thrived during coronavirus and will it last? Retrieved from https://www.thedrum.com/opinion/2020/05/27/how-tiktok-thrived-during-coronavirus-and-will-it-last

Justich, K. (2020). Families turn to TikTok during the coronavirus pandemic to get through quarantine together. Retrieved from https://www.yahoo.com/lifestyle/families-using-tiktok-coronavirus-quarantine-220840736.html

(n.d.). Retrieved from Merriam Webster: https://www.merriam-webster.com/dictionary/photography

Koopman, J. (n.d.). Retrieved from https://www2.lawrence.edu/fast/KOOPMAJO/antiquity.html

Edmon, 2020. 11 striking photos of the coronavirus pandemic from around the world https://www.weforum.org/agenda/2020/04/coronavirus-photos-images-empty-streets-people-pandemic-covid-19/

[cindylouwho-2]

RECENT NEWS, RESOURCES & STUDIES, July 19 2020

Welcome to my latest summary of recent ecommerce news, resources & studies including search, analytics, content marketing, social media & Etsy! This covers articles, podcasts, videos and infographics I came across since the late June report, although some may be older than that.

I‘m still working on Etsy search testing and a few new blog posts and pages for my website, so it is still difficult for me to get this summary out more than 1-2 times a month. All suggestions on solutions to my time crunch are welcome. 

If you have an questions, comments or suggestions about my Tumblr or my blog, please contact me here or on my website. I’d love to know what you think! 

TOP NEWS & ARTICLES 

Latest change from Google: the free Google Shopping listings will now show up in US organic search as part of product knowledge panels. Unfortunately, since they are only doing this for product knowledge panels to begin with, it likely won't help handmade sellers, but could be useful to sellers of vintage & supply items that are known products that will have a knowledge panel. It may be a sign that they are planning on moving free ads to more Google "surfaces" over time, however. Note that it appears that all product knowledge panel ads will be free starting this summer (US only), so that means that any Etsy paid ads for these types of items will become free ads that you won't have to pay EOA fees on if you get a sale. Google claims the free ads are bringing more searcher engagement to Shopping.  

Amazon announced they will begin to show US sellers’ business name and address on the Seller Profile page as of September 1. The same requirement already exists in Europe, Japan and Mexico. 

The USPS will no longer be delivering mail as promptly every day, to cut costs. This potentially affects anyone shipping to a destination in the United States. 

How 7 different companies grew profits during the last recession - there will still be business opportunities during the upcoming recession, but you have to be positioned to take them. 

ETSY NEWS 

Etsy Labels no longer offer USPS international shipping options for all packages under 4.4 pounds other than Canadian orders, replacing them with the Global Postal Shipping Program (GPSP). Many US sellers dislike the GPSP, and have moved on to outside providers that integrate with an Etsy shop and other services, such as Pirate Ship, Shippo, Stamps, and Shipstation. 

The quarterly category & attributes updates are limited to face mask & hand sanitizer attributes for July. Etsy also made some other minor updates recently, including allowing us to set a message auto reply for up to 5 days. 

You may have noticed that Etsy is really pushing Etsy Ads on sellers right now, despite the numerous complaints about the average cost per click becoming far too high last year. I’ve turned mine off permanently, but if you are interested in trying them or fine-tuning them, Etsy released an article and a related podcast with a transcript.

Louisiana and Mississippi have been added to the list of states that Etsy collects sales tax from. 

Etsy raised fees on Reverb to 5%, “to make further investments on behalf of our sellers.” 

Etsy will release the second quarter results on August 5. We already know that April and May were record-setting, and June was also probably pretty good. 

The site has continued to receive decent media coverage for the mask initiative; Etsy is mentioned in several articles/broadcasts a day as a place to get masks, including stylish ones. This article briefly interviews a seller and looks at what Etsy will do next, as the mask demand peak might be over. 

Now that people think of Etsy for things like face masks, Etsy is continuing to market itself as a place to buy everyday items, something it shied away from for a few years. (Remember when Etsy was all about “owning special”?) They’ve added “Everyday Finds” links & Editors Picks pages, and have published tips on what pandemic shoppers are looking for. (Note that the year over year values compare this April to last April, and so were during peak lockdown for the US.)  “Keeping surfaces clean is top of mind these days, and shoppers are searching on Etsy for many types of cleaners, from all-purpose scrubs to washable sponges...134% YoY increase in searches on Etsy containing “ceramic sponge holder.”...”74% YoY increase in searches on Etsy containing “mug”...”352% YoY increase in searches on Etsy containing “diy”.

Please correct me if I am wrong, but this page on the search and ads algorithms appears to be relatively new. 

SEO: GOOGLE & OTHER SEARCH ENGINES 

The sea change in online buyer behaviour during the pandemic may mean that you need to update your keyword research. Keyword volumes have changed, some very dramatically. For example “‘adult bikes’ shows a massive upturn.This represents over ten times as many searches for this term compared to just under a year ago. If you projected this back in 2019 you’d probably be laughed at.”

Speaking of keyword research, if you need a refresher on why you should do it and how to approach it, here is a recent article. 

There are many different ways to get backlinks; here are a few that are pretty easy [video & text]. 

Are longer blog posts better for SEO? Not necessarily, as long as you cover the topic well. The exception is that blog posts under 300 words are usually not worth writing. 

Most SEOs think there was an unannounced Google update around the third week of June. Some are reporting that sites that specialize made gains, as opposed to those who have more general material. That same study reports Etsy had one of the largest traffic increases, but not as much as Pinterest (I’ve been seeing a lot more pins when Googling lately, so this seems likely.) Government websites also seem to have received better visibility. “As Google has described in their document on how they fight disinformation, they describe that their systems are designed to prefer authority over other factors “in times of crisis”. If this truly is related to what we saw happen in June, these changes could possibly be reversed once the worldwide pandemic situation improves.”

Bing released a few basic tips on how to use its keyword planner. 

(CONTENT) MARKETING & SOCIAL MEDIA (includes blogging & emails) 

TikTok has moved out of Hong Kong, while the US government may be looking at banning them, following India’s move on July 6. With TikTok in peril, many people are now downloading its competitor Byte. 

If you use Facebook for your business, please read up on the changes required to comply with California’s new privacy law. 

Instagram is now testing an Instagram Shop tab, which allows users to filter by category. 

Twitter is planning on starting a subscription service, but deleted some of the details  from the job listing just hours later. 

One of the results of the big Twitter hack on July 15th was Google removing the Twitter carousel from its search results. 

Pinterest searches involving Christmas started way earlier this year, with a 77% increase YOY in April. “That includes a 3x increase in searches for “Christmas gift ideas”, while other queries like “holiday recipes” and “Christmas” were up more than 90% and 80% respectively.” These are good stats for marketers to have, helping us decide when to release and promote new products.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS) 

Spending too much on Facebook ads? Here are some common mistakes and some suggestions on fixing them. 

If you already know that ROAS stands for “return on ad spend” then some of this article may be old news to you. 

STATS, DATA, OTHER TRACKING 

If you are using Google Shopping with your website, be aware that the Google bots may be inflating your abandoned cart rate. 

Google Analytics can help you track the effects of changes to your website, or other business conditions. You can also get alerts when certain types of events happen, or when traffic is abnormal. 

ECOMMERCE NEWS, IDEAS, TRENDS 

Walmart is expected to launch Walmart+, similar to Amazon Prime, this month. But note that while many brick & mortar businesses are now doing a lot more business online, it is more expensive for them. 

For those of you who use Stitch Labs, they have been purchased by Square, and the existing services will likely be cut in 2021. 

Deja vu for Etsy sellers - eBay was apparently offering incentive payments for signing up for their new Managed Payments system by mid-July. (Etsy did the same with its Etsy Payments system, but only for Americans.)

Is Amazon Handmade as good for small makers as it claims? Maybe not. If you sell on Amazon, consider these strategies to protect your core business from being swamped by the big A. 

Wix has introduced an ecommerce version with a lot more options and integrations. 

Shopify’s new “Shop” app has some good features but also some issues. [podcast & edited transcript]

BigCommerce filed to go public, and added Ayden as a payment option. More details on the Ayden move here. 

Did you know there are sites you can use to sell your ecommerce business? Here are 10 of them. 

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

US ecommerce sales are now expected to grow 18% this year, while overall retail is predicted to be down 10.5%. “In a pandemic economy, consumers have gravitated toward trusted and reliable retailers. As a result, we can expect the top 10 ecommerce retail businesses to grow at above average rates (21.8%). Amazon will gain US ecommerce market share this year, while Walmart's accelerating ecommerce growth will take it to the No. 2 position for the first time.”

Fear of missing out (FOMO) is a factor you can use to drive sales; here are 6 tips. 

Generation Z is acutely attached to internet use, and is more likely to be planning on starting their own business than any other generation. 

MISCELLANEOUS 

It’s possible that the increase in people working from home will lead to more work hours and therefore more burnout.

[kamdynydma475-blog]

Here Are 4 Movieboxapk Me Strategies Every Person Counts On. Which One Do You Prefer?

What Makes a Great Mobile App?

Cost: Free on iOS Application Shop

If you desire to, it's a cost-free download as well as you can buy themes for it. Various other attributes consist of a specialized number row, SwiftKey Flow which permits motion typing, multiple language support, cross-device syncing of your collection and far more. It holds true that Microsoft now has SwiftKey, yet thus far they have taken care of not to mess it up. Gboard, Google's key-board app, is likewise extremely good as well as is an excruciatingly close 2nd place below. Totally individual/ subjective, yet I "detoxed" away from FP a couple of years earlier.

India is responsible for a 3rd of all downloads of the Chinese-owned short-form video app, adhered to very closely by Brazil at 10.4%. Four applications surpassed 150 million installs in Q1 2019, consisting of Facebook-owned WhatsApp, Carrier, and also Facebook. ByteDance's TikTok was once more the No. 3 Google Play app. YouTube Kids joined YouTube and YouTube Music among the top 20 Google Play applications. YouTube Children had 29 million downloads in the quarter, an increase of 291 percent quarter-over-quarter.

Find out to take much better mobile phone photos with this discounted eCourse for $10.

You can rock bent on full cds, specific tracks, playlists, as well as radio-style streams. You can build your personal collection by favoriting tracks, complying with artists, as well as connecting with pals, and also also obtain suggestions based upon your paying attention tasks.

Following the Cambridge Analytica scandal, Mark Zuckerberg's company may be experiencing its first actual crisis. This contributes to other troubles experienced by the social network in recent years.

What is one of the most downloaded application in Google Play?

What is TikTok app?

The iPhone 11 and 11 Pro aren't fully waterproof, but are water resistant enough to survive a splash of coffee or get dunked in the pool. According to Apple, the iPhone 11 is rated IP68, which means it's water resistant in up to 6.5 feet (2 meters) of water for 30 minutes.

Android, iphone and also Windows all maintain hassle-free running listings of every app you have actually ever before downloaded and install. It is a total video viewing and sharing an application that works on mobile and also desktop computer tools. The specialized mobile application has some added attributes such as offline downloading.

There is likewise a second Google Aide application for those who want a quick launch symbol on the home screen. The equipment things prices money, however Google Assistant is free. Amazon.com Alexa is an additional excellent application in this room, yet it does not support Google Android fairly as high as we would like, yet. Right here are the best Android apps that function offline, whether you don't have a data plan or are in an area with no service. It took the company a long time to make severe invasions into the mobile market (we won't mention Windows Phone), however it's currently lastly starting to locate some grip.

Google Maps

Both apps get stacks of new updates and features regularly. The end of 2018 is upon us and if you really did not download and install any new apps, then you're missing out. I understand-- it's sometimes surprising that 10 years into the App Store, there are still sufficient fresh suggestions to make it worth downloading an unfamiliar name. This number only represents brand-new downloads, not re-installs or app updates, the report kept in mind.

Maps by Google is a full place app with attributes like GENERAL PRACTITIONER tracking, address sharing, navigating, real-time web traffic updates, lane guidance, regional place search and also even more. App growth is helpful not only for monetary objectives however also to extend the reach of a business/website to the mobile users. Billions of individuals worldwide are making use of smartphone gadgets currently, and one precise method to get to those individuals is producing a mobile app for your business. Mobile applications are one of the reasons that mobile phones are so much popular today. These applications are what make your tablet computers and phones wise, in regards to functionality and attributes.

What makes a great mobile app?

SwiftKey is additionally excellent in a various sort of way and also we suggest it if Gboard isn't helping you. Blue Mail is just one of the best cost-free Android apps for email.

The leading 10 apps were the same as the previous quarter, with the top 5 all retaining their positions from Q4 2018. Video editing app Biugo as well as picture editing application PicsArt got in the leading 20 applications worldwide for the first time in Q1. First-time users in India assisted both applications achieve brand-new install highs in the quarter. In the following couple of days, we'll be sharing a couple of excerpts of our Q Data Digest Report.

What is the most popular app 2019?

Since January 2019, TikTok has been installed more than 104.7 million times, which is an increase of 46% in the span of a year, making it the most downloaded non-gaming app worldwide, according to Sensor Tower, a mobile app store data analytics firm.

Apple apple iphone SE 2/iPhone 9.

Pulse SMS uses a web server structure while Android Messages live streams your messages. Both techniques have their benefits and drawbacks, yet they're both still exceptional choices to access your texts anywhere. Textra is an additional great option if you do not require desktop texting. It's a password supervisor that lets you conserve your login credentials in a safe, safe and secure method. In addition to that, it can assist generate almost difficult passwords for you to make use of on your accounts. It is an OTT service offering ad-supported full-length feature movies for free. The Application is possessed by Display Media Films (SMF), so you can anticipate a consistent inflow of movies dispersed by the SMF. The solution additionally organizes web collection as well as initial shows which can be streamed without paying a single dime.

What is replacing Showbox?

Crackle. Sony's Crackle is one of the most popular free movie apps on mobile. It boasts a bunch of hit titles, various TV shows, and a bunch of genres to choose from. It even has Nielson tracking software so you can Movie Box Download Android be a part of the stats when it comes to popularity.

I was looking for free IPTV solution for flicks, boxsets and also live TV. It has a built-in library readily available to conserve your preferred films and also view it later. Without using HDD or data manager area of your smart device you can conserve movies or dramatization right into the library of the application. This application is the heart of countless customers as well as boosting day by day because of the most effective service supplying. Furthermore, it lets you see motion pictures trailer and recognize other needed information concerning the film.

Download And Install Most Current Variation of Truecaller APK.

The appeal of the portal is the leading search box which is prompt as well as easy. One can easily find the episode number which they desire to see. There are lots of video services, legal ones, there not a lot of cash and some have advertisements to spend for some web content or there is subscription. SHOT FILM HUB. FROM GOOGLE PLAY SHOP. SHORT 15 SECOND ADS BEFORE YOU BEGIN THE FILM. NO TV REVEALS BUT ALMOST Comparable To SHOWBOX MOTION PICTURE COLLECTION AND ALL LEGAL. ShowBox is Dead for good, the developers have actually quit the assistance of the App.

Despite which kind movie you love to watch, you are going to discovered right here all style flicks like Activity, funny, journey, Bio, and also animation and so on . If you can tolerate that, then My Download and install Tube can be your noticeable option. Else, you can consider my other choices for top totally free movie streaming websites no Register. TorOWL is a new movie streaming site, no join needed. Thus, you can arrange flicks conveniently making use of various filters like groups, layouts, rating, votes and more.

The services of Hulu right into Live TELEVISION began in 2017, before that it just use to organize a collection of TELEVISION programs both old and also brand-new, film and various other infomercial programs. It functions as a hybrid of Sling TV and also Netflix, offering both TV Reveals along with Online TV to its individuals.

Can you go to jail for streaming movies?

One more method to use Netflix without a Credit card is by using a Netflix gift card. You can buy Netflix gift cards on Amazon or eBay and you can also get them as a gift from your parents or friends. After grabbing your gift card, you need to enter your voucher id to activate it and use Netflix.

Titanium TV as well has a large brochure of films and also TELEVISION programs. From the just recently released movies to the latest episodes, you will certainly find everything here. I am likewise impressed with the top quality of video playback this app uses.

How can I watch movies online for free on my phone?

Technically, yes, movie box is illegal. You are streaming a movie/tv show without the original owner's permission. MovieBox does not have the rights to show owner's copyrighted material. As for getting caught, however, the chances are slim to none.

I needed to assemble this list since Showbox recently got shut down forever. Showbox APK was among the most extensively utilized streaming apps for movies and TELEVISION shows. Considering that Showbox is not functioning anymore, it only made sense to locate its replacements.

[checkeredcat]

Cancel Culture: Is it fair?

Project description:

Being in quarantine has definitely increased the amount of time I personally spend on social media. I tried to read, try to exercise, but ultimately I end up on Instagram or TikTok. I’ve also been posting more for the sake of it, but I realised this comes with its’ problems. The more content you put out, the more you are sharing about yourself and your opinions, which everyone might not agree with. This got me thinking about celebrities and influencers. Their every post and opinion is being scrutinised by thousands and sometimes millions of people. Alongside this, came the development of ‘Cancel Culture’. The best definition I could find for this comes from an article by Aja Romano (2019). She writes, “Cancel culture, describes a form of boycott in which someone (usually a celebrity) who has shared a questionable or unpopular opinion, or has had behaviour that is perceived to be problematic, is called out on social media”. My project will look to understand this ‘cancel culture’ more deeply whilst uncovering the dangers of the internet due to regulations, or a lack of.

Method:

The most useful method I could use to investigate ‘cancel culture’ would be a visual discourse analysis. A discourse analysis is a qualitative research method that examines the organisation of language and images. As discussed by Van Dijk (1997), any type of discourse analysis must seek to explain who, why, how and where language is being used. What I understood from this is that there is much more behind a picture or caption which is left for the audience to interpret. To conduct a successful visual discourse analysis, one would have to interpret a deeper meaning beyond the surface of a post. A caption alongside a photo is also something to break down and analyse because it is usually used to add more meaning to a photograph. Daymon and Holloway (2002) suggest that researchers who use a discourse analysis must look at three things in specific. One is the form and content of the language used, essentially what the caption means. Another is the way people use language to communicate ideas and beliefs, meaning what they want their audience to think after seeing their post. Finally, the third one is any institutional or organisational factors which may affect the way language is being used. Therefore, in order to thoroughly conduct a discourse analysis you must make sure those three stems are accounted for. I will conduct my qualitative research by collecting data from Instagram and TikToks of five celebrities who have been ‘cancelled’ for something in the last three years. I will be screenshooting information on their posts (pictures, captions and comments) and then create a coding system of similarities across the three scenarios. This will ensure that I can pick out patterns and reoccurring themes across the three events.

Discussion:

Social networking sites can be said to alter the sense of what it means to be an individual. I believe that on social media, people usually present versions of themselves that are different or ‘better’ in their eyes to their actual self. This means people may occasionally fall into the trap of posting things they do not actually believe, in order to keep a certain image of themselves alive. With controversial posts, inevitably comes controversial backlash and hate. Nakamura and Chow-White (2013) also note that this hate is propagated via different platforms. For example, Nessa Barrett is a seventeen year old TikTok star who was recently ‘cancelled’ because she posted a video dancing inappropriately to a Quran recitation. People are understandably disgusted by what she had done and went from her TikTok to her Instagram to comment their thoughts. This is an example of what Nakamura and Chow-White were explaining. However, this so called ‘cancelled culture’ may just be more apparent to us in today’s society because there are platforms to easily share your views on. It is not necessarily that society has become more sensitive, it is purely that there is now an easy way to share your view/hate on something. This is supported by Murthy and Sharma (2018). There is a problem when it comes to theorising online antagonisms. They identify that although online hate does seem to be increasing dramatically, this may reflect a change in the way we are communicating rather than an increase in the amount of hate taking place.

Over 90 million instagram posts are made in one day. Out of this unfathomable number, can you imagine how many people experience online hate because it is so easy? The internet is clearly being regulated and watched. Situations such as Cambridge Analytica where Facebook was wrongly using peoples data exposes social networking sites as trackers of our data. If they have ultimate control over social media, why do they allow such hate to continue? If they know a post is bound to bring general upset and cause offence then they should also not allow the post to be uploaded in the first place. In addition, after an offensive post is uploaded, they should be able to limit the amount of hateful comments said to someone. After reading a revised edition of Foucualt’s (1977) work, it is clear that he warns of the ‘hierarchal observation’ we are under as humans. As societies have grown and changed, the ways in which we are ‘observed’ has changed. We are now being observed by our activities online and our digital footprints. The surveillance we are under seems to only be used at the benefit of the government rather than for the protection of our mental healths. Nessa Barrett is a seventeen year old girl. Although I do not agree with what she did, the hundreds of death threats she received would be too much for anyone to handle. In this situation, I do believe that Instagram and TikTok should have at least temporarily disabled or limited her account to people. If our content is being surveilled, it makes no sense to why posts like this are able to be uploaded in the first place. I argue that the regulation of social media is weak and this leads to an inevitable cancelling culture.

Contribution:

As mentioned earlier, I undertook a visual discourse analysis of five celebrity instances which demonstrate ‘cancel culture’. The first one was of Nessa Barrett’s comment section after dancing to the Quran and then making a public apology saying she did not know what she was dancing to. The post was obviously deleted but people still commented on all of her other content to express themselves. One comment that stood out in particular was “Filthy rat. You should not be on this earth.” It would be almost impossible for Nessa to block every person who left a hate comment and there were many more like these. Another celebrity who was cancelled in 2018 was Logan Paul. Whilst visiting a Japanese suicide forest, Logan Paul filmed a dead body whilst vlogging for his Youtube channel. This also caused outrage on Instagram and Twitter as it was trending for 3 days. Most of his comments read “That should be you lying there dead.” I accumulated some of the worst comments I saw across five situations like these, and identified the pattern that usually when a group of people like a religion or culture feel attacked by a post, the ‘cancel culture’ is heightened. Death threats are entirely too common on these posts which worries me because influencers are usually young and impressionable. This is dangerous and the internet should do a better job at regulating these comments. I think it is fair for people to stop watching your content if you have offended them, but I argue that trolls who send death threats are just as bad. Online culture has become so hateful nowadays simply due to the fact that we do not see the consequences of our actions. My findings of the visual analysis were shocking because seeing the amount of people so comfortable telling someone to “kill yourself” online was disturbing. Cancel culture is definitely concerning for society because it exists to drive hate against one person at a time until someone else makes a mistake.

Whilst I do not agree with cancel culture, I do not think it has a direct impact for long. For example, both Nessa Barrett and Logan Paul still have over one million followers online. If people were really ‘boycotting’ their content, their following would have dramatically decreased. The fact that people still follow them after supposedly being disgusted by them emphasises how ‘cancel culture’ does not actually lead to people being “cancelled” completely, but rather “cancelled” until there is someone else to hate on. Then again, once something is on the internet, it is very difficult to have it fully erased forever, so your mistakes might come back to haunt you again one day. This is also unfair, because people may drag up your past after you have grown and changed. Do we deserved to be cancelled over something we immaturely posted 10 years ago?

[biofunmy]

100 Best Memes Of The Decade

Debora Westra for BuzzFeed News

This decade, memes became something not just for a handful of internet nerds who lurked on message boards; memes are now for everyone. The online culture of this decade hasn’t just changed the words we use, it’s changed how we express ourselves. Huge technological shifts of the 2010s led to this: widespread smartphone adoption and the rise of newfangled social media platforms like Vine. Memes also became a business — brands used meme-speak and accounts like @fuckjerry made big bucks by reposting memes.

To determine the ranking of this list, we considered the overall popularity of a meme, its longevity, and historical importance — what kind of impact it had on other memes and internet culture. Here they are:

100.

Yodeling Walmart Kid

View this video on YouTube

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In 2018, 10-year-old Mason Ramsey sang a Hank Williams song in a Walmart, and the internet went nuts. But this time, the reaction to a precocious kid singing somewhat oddly (a sort of yodeling) was very different than it was in 2011 when Rebecca Black sang “Friday.” Instead of mocking the kid, the internet loved him, declaring the clip a “bop” that “slaps.” This is the change that happened over the decade: Instead of relishing cringe, the more memetic and ironic thing to do is embrace and love something like a child yodeling in a big-box store. Ramsey has gone on to have some version of mainstream success, performing country music to live crowds, and, well, good for him. —K.N.

99.

Moth Memes

Twitter: @thebobpalmer

Much like a moth is drawn to a flame, we were drawn to memes about moths and their unquenchable thirst for lamps in summer 2018. They got their start with a Reddit post that July, a close-up photo someone took of a moth, which people soon began captioning and photoshopping until it took on a life of its own as a meme. There’s really not much you can say about moth memes, besides that they are funny and good and I will love them until I die. —J.R.

Every generation has its subcultures, and in 2019, Gen Z’s was undoubtedly VSCO girls. The aesthetic comes with a number of signifiers: scrunchies (piled high on the wrist), Hydro Flask water bottles (covered in stickers), puka shell necklaces, oversized T-shirts, Crocs, Fjällräven backpacks, metal straws (save the turtles!), Carmex lip balm, and the ubiquitous catchphrases, “sksksk — and I oop.” The easy-breezy look, named for the photo editing app VSCO, was essentially “Tumblr girl” meets “basic white girl.” Though the style became trendy in earnest through Instagram and internet stars like Emma Chamberlain, it catapulted to popularity (and mockery) on TikTok. —J.R.

97.

Duck Army

View this video on YouTube

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Kevin Innes, a Norwegian twentysomething, was in a store with his girlfriend one day when they came across a bin of squeaking duck-shaped (technically, the toy is a pelican) dog toys. To embarrass his girlfriend, he pressed down on the whole bin, and an unholy cacophony that sounds like the wheezing sum total of human misery was released. Innes posted to Facebook, then YouTube, and then someone else ripped his YouTube video and posted it to Vine, where it went viral. The beauty of this 2015 meme was a perfect Vine: absurd, easy to understand, surprising, and based on something that happened in real life. —K.N.

96.

Deep-Fried Memes

reddit.com

You might not even know what they’re called if you saw them, but a deep-fried meme is one of those pictures that has been screenshotted, edited, and reuploaded across Twitter, Instagram, and Reddit so many times that has started to degrade in quality. At first this deep-frying process was largely genuine, kids refiltering and remixing each other’s images. But as the phenomenon became more known, a second wave of ironically deep-fried images started to appear. It’s a fairly silly thing on its surface, but it also speaks to the innate desire for people to share stuff online. If Instagram had a share button, there’s a good chance this sort of thing would have never started happening in the first place. The walled culs-de-sac of proprietary platforms will never be able to stop the world’s teens from sharing a picture of Peter Griffin from Family Guy smoking a huge blunt. —R.B.

95.

Twitter Sign Bunny

|￣￣￣￣￣￣￣￣￣￣￣| vaccines save lives you stupid motherfucker |＿＿＿＿＿＿＿＿＿＿＿| (__/) || (•ㅅ•) || / 　 づ

02:12 PM – 01 Dec 2019

A series of ASCII image memes popped up on Twitter this decade: “Howdy, I’m the sheriff of,” “In this house we…” “got dat” cat, a stick figure falling off a building, or even the simple ¯_(ツ)_/¯ or (╯°□°）╯︵ ┻━┻. These work in part because they visually take up a lot of space on the Twitter timeline, making them stick out and be more likely to be interacted with or remembered. Plus, there implies some element that the poster has some technical abilities to be able to summon the ASCII. But it’s the bunny that’s had staying power over those other ones. —K.N.

94.

Doggos and Puppers

This is Rey. She’s a very puptective doggo mommo. Will grrbork bork at any potential threat. 13/10 heartwarming as h*ck

12:00 AM – 20 Oct 2017

Dogs have been man’s best friend for thousands of years, but only around 2015 did they evolve into “doggos” and “puppers.” “Doggo-speak,” as NPR called it, arose in Facebook groups like “Dogspotting” before exploding on Twitter with the @dog_rates Twitter account. The lingo is characterized by cutesy nicknames for dogs (Samoyeds are “floofs” or “clouds,” corgis are “loaves,” any huge fluffy dog is a big boofin’ woofer) and onomatopoeia (a doggo can “bork,” or stick their tongues out and do a “blep” or “mlem”). To me, it’s a fascinating as “h*ck” thing that an entire dialect, with all its own grammar and syntax and vocabulary rules, could spring up in an organic way online. —J.R.

93.

Planking

CC BY-SA 3.0 / Donkey100 / Via commons.wikimedia.org

In 2011, everyone was taking pictures lying facedown on the ground, rigid as a board. It was a thing, and that thing was called planking. Plankers would assume the pose in unexpected places — atop a car, inside a supermarket freezer, even across two camels — then get a buddy to snap a picture. The trend got so big The Office even did a cold open about it. Soon, it spun off into other photo pose trends, including owling and leisure diving, but it also sadly led to at least one death.

Eight years later, these photo memes can feel a bit old-school, but they represent a key moment when ready access to cameras (both the digital kind and iPhones, which were still pretty new) was still a novelty, and people were leaning into ways to use it creatively. —J.R.

The point of bros icing bros was simple: At any point during the day, present a warm bottle of Smirnoff Ice to your bro, and he has to get down on one knee and chug the cursed beverage. However, if he produces his own bottle immediately, he is exempted, and it is you who must chug. This prank was the peak of IRL-memeing in 2011. Smirnoff denied any sort of marketing stunt, which makes sense if you consider that the central conceit is that being forced to drink a Smirnoff Ice is a form of punishment. The meme threatened a resurgence in 2017, but never really caught on again. —K.N.

91.

Bone App The Teeth

In 2016, someone posted a pic of white bread just absolutely smothered in corn and captioned it with a phrase that ignited a million memes: “bone app the teeth.” Those four words — sometimes edited to “bone apple tea,” “bone ape tit,” or even more bonkers iterations — became the battle cry for shitty food porn posters everywhere. It’s a pretty simple meme, but I don’t think I’ll ever be able to look at a picture of Goldfish sushi or a chicken noodle watermelon without completely losing it. —J.R.

90.

Clowns

Instagram: @davie_dave

Remember that brief moment in fall 2016 when towns around the US were overtaken by mass hysteria over scary clowns being spotted in the woods (which then immediately stopped being a concern when Trump got elected and everyone suddenly had other stuff to worry about)? Yeah, that was a thing that happened. Clowns had quite a ~moment~ in the latter half of the 2010s. Less than a year after the clown sightings, a remake of the horror movie It came out, prompting a ton of memes of Pennywise in the sewer and dancing (and, of course, people wanting to fuck the It clown). The clown memes just kept going from there, with clown photos being used as reaction images to illustrate our most dumbass moments. Sometimes I wonder if those clowns are still in the woods. I hope they’re happy. —J.R.

89.

Kim Kardashian Breaks the Internet

Jean-Paul Goude / papermag.com

In November 2014, Kim Kardashian appeared on the cover of Paper magazine bearing her whole entire ass. It went massively viral, and people immediately got to work photoshopping it into a centaur, Miley Cyrus’s “Wrecking Ball” (which had just come out), the turkey in a Norman Rockwell painting, you name it. The phrase on the cover “break the internet,” would go on to become timeworn, but it all started with Kim K and her big, glossy butt. —J.R.

88.

Bed Intruder

View this video on YouTube

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In July 2010, Antoine Dodson appeared on the local news in Alabama after a home invader attempted to assault his sister, saying: “He’s climbin’ in your windows, he’s snatchin’ your people up… So y’all need to hide your kids, hide your wife…” The news clip went viral, and a few days later, Dodson’s words were remixed into the Auto-Tuned “Bed Intruder Song,” which made it onto the Billboard 100 charts and become the most-viewed YouTube video of 2010.

“Bed Intruder Song” captured two powerful vectors that would come to define the rest of the decade: a normal person being propelled to some sort of viral fame, and a critical backlash over the exploitative race, gender, and class dynamics. At the time, some people pointed out that turning a video of poor black man expressing anguish over the attempted sexual assault of his sister was problematic. Years later, this feels even more true. Dodson went on to a strange post-virality career, with a reality show that never got off the ground, celebrity boxing matches, controversial statements about being gay, and a Trump endorsement. —K.N.

87.

Alex From Target

Alex LeBoeuf / Twitter: @auscalum (deleted)

In November 2014, a young woman tweeted a photo of a teenage checkout clerk at Target with Alex on the nametag. Her tweet was simply, “YOOOOOOOO,” signaling that, well, this teen boy was cute. The tweet went viral, and people fell in love with this mysterious Alex from Target, creating memes and tributes in his image, leading anyone over the age of 23 to wonder: What the fuck is happening here?

There was some legitimate confusion over how and why Alex’s photo blew up. An internet marketing company stepped forward, claiming that it had gotten the original girl to tweet the photo of Alex as a viral marketing stunt, and seeded the meme with inorganic retweets and promotion. But the woman who made the tweet (whose Twitter account is now suspended) said she had never heard of the marketing company, and that she just randomly found the photo on Tumblr and tweeted it out, and it seems that the marketing company was trying to claim stolen viral valor.

But the ending wasn’t so great for the guy at the center of it. Alex LaBeouf, who went by Alex Lee as a stage name, eventually dropped out of high school because he had missed so many days to fly to Los Angeles for appearances on talk shows. He was homeschooled and joined the 2015 DigiTour, a tour for social media stars, mainly Vine stars at the time. In a 2017 video, he said that his managers at the time had stolen $30,000 from him, and since then he’s abandoned his public social media accounts. —K.N.

86.

Insane Clown Posse’s “Miracles”

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The music video for “Miracles” debuted in April 2010. The song had been kicking around since 2009, but the video is what really did it. It’s been viewed 18 million times — and watching it back in 2019, it is still just as deranged as it was when it debuted. A lot of the meme songs on this list exist in that uncanny valley of like “misunderstood banger.” I want to be clear: “Miracles” is not that. It is a nonsense song. And while it’s best remembered for its “fuckin’ magnets, how do they work” and “Magic everywhere in this bitch” lines, I would argue the best part is the line about pelicans: “I fed a fish to a pelican at Frisco Bay / It tried to eat my cellphone, he ran away / And music is magic, pure and clean / You can feel it and hear it but it can’t be seen.” Damn, that’s real. —R.B.

85.

First-World Problems

Thinkstock / Twitter: @ughshaye

When you’re eating nachos and one stabs the roof of your mouth, when one pillow is too low but two pillows is too high; these sorts of issues — annoying, but generally indicating your life is pretty easy and privileged — were best summarized by the early-2010s macro image “First-World Problems.” A lot of things feel dated about “first-world problems” memes, ranging from the style of the image all the way to the use of the concept of countries being first world vs. third world. But the meme was also one of the first concerning social privilege, which many people would learn about for the first time in the 2010s. —J.R.

84.

Kylie Jenner Lip Challenge

vine.co

Kylie Jenner dominated the 2010s, particularly with the launch of her Kylie Lip Kits in 2015. The now-billionaire’s lips had been the subject of gossip and envy that year when she suddenly debuted thick, pillowy lips (the result of lip fillers, though she denied it until two years later). The star kicked off something of a lip-plumping craze, and teens starting trying to plump their own lips by sticking them in shot glasses and sucking till they swelled up. Needless to say, it did not come doctor-recommended.

The rise in popularity of injectable fillers and the instabaddie takeover are inextricably linked to the Kardashian/Jenner family’s influence. Each trend made way for the other, clearing the way for a bunch of teens to damage their faces to score Kylie-level lips. —J.R.

83.

Sad Keanu

nerdlikeyou.com

Keanu Reeves kickstarted the decade as a meme after a paparazzi photo of him eating a sandwich on a park bench was shared on 4chan. “Instead of Chuck Norris, let’s make Keanu Reeves a meme,” one redditor wrote as the image started to spread. Which is interesting to think about — that this particular decade, one so heavily shaped by increasingly radicalized social media platforms, began with users of heavily male communities like 4chan and Reddit deciding to abandon an aggressively masculine meme like Chuck Norris and instead embrace a picture of disheveled loneliness. Splash News, the agency behind the photo, has attempted to remove the picture from the internet via DMCA takedowns, but Reeves and his sandwich have proved too popular (and photoshoppable) to really scrub away. As for how Reeves feels about the whole thing, at the time he told the BBC, “Do I wish that I didn’t get my picture taken while I was eating a sandwich on the streets of New York? Yeah.” —R.B.

82.

“Haven’t Heard That Name in Years”

Twitter: @goIfkart

As you read this list, you’re probably at various points looking at a meme, taking a drag on a cigarette, and saying, “Gangnam Style? Haven’t heard that name in years.” —K.N.

If you dumped a bucket of ice over your head in summer 2014, it was probably to raise money for ALS research in the Ice Bucket Challenge. The challenge involved participants dousing themselves in ice water on video, then nominating others to either do the same or make a donation to fund ALS research. Many did both, using the viral videos to promote the cause, and the ALS Association wound up raising more than $100 million in a month. The rare meme that did demonstrable good. Sadly, the man who inspired the meme died in December 2019. —J.R.

80.

“I’m in Me Mum’s Car, Broom Broom”

View this video on YouTube

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A Vine of a British girl in her mum’s car (broom broom) was a perfect Vine: It makes no sense, it doesn’t follow any known comedy format, it’s vaguely cringe, and yet it’s so silly it’s guaranteed to make you laugh. The brief and glorious life of Vine thrived on these moments of surprising and unexpected humor. TikTok is the closest thing we have now to Vine, and yet it requires a certain knowledge of its memes and tropes to “get” it. “I’m in me mum’s car, broom broom” only requires you to be a human with a pulse to find Tish Simmonds’ 2014 masterpiece funny. —K.N.

79.

The Rent Is Too Damn High

Kathy Kmonicek / AP

The thing about Jimmy McMillan’s slogan for the 2010 New York gubernatorial campaign is that he’s absolutely correct: The rent IS too damn high, and he was accurately predicting the coming housing market crisis in New York City. McMillan was a minor local politics figure, having run for mayor a few years earlier. But it was the televised debates for the governor’s race in 2010 that brought him national fame for his flamboyant facial hair, gloves, and his one-issue campaign platform. He was parodied on Saturday Night Live, and a meme was born. —K.N.

78.

“What Does the Fox Say?”

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Few music videos of 2010s hit it bigger than one by Norwegian comedy duo Ylvis, as they tried to answer a perplexing question: What does the fox say? The video — which featured a cast of people dressed up in animal costumes and a whole slew of sounds a fox might purportedly say — was named the top trending video on YouTube in 2013. It’s a video that feels definitively old, and it’s hard to imagine it coming out now and being earnestly enjoyed, but we were doing lots of things more earnestly back then. And I’d bet you anything you still know the words. —J.R.

77.

Hot Dogs or Legs

times-new-romann.tumblr.com

Showing off your tan in 2013? The trendiest vacation humblebrag in 2013 was snapping a pic of your thighs and captioning it “hot dogs or legs.” The meme first went viral on Tumblr but had a long life on Instagram afterward. This was mostly annoying, unless it was actually hot dogs, which was pretty funny. –J.R.

76.

Darude’s “Sandstorm”

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One of the bright spots about the 2010s is the way that young people immediately understood and identified the parts of shit culture of the ’90s and ’00s, and mercilessly mocked it. Guy Fieri, Shrek, Bee Movie, and the hit 1999 techno song “Sandstorm” by Darude. To be fair, “Sandstorm” is probably the best and most well-known trance song, but still, it’s incredible silly. It also became a huge meme to namedrop the song in the comment sections of random YouTube videos. What’s silliest about it is the idea that it has lyrics (it does not), and they’re simply dun dun dun dun dun dun DUN DUN DUN DUN DUN dun dun dun dun. —K.N.

75.

*Record Scratch*

*record scratch* *freeze frame* Yup, that’s me. You’re probably wondering how I ended up in this situation.

03:44 PM – 25 Aug 2016

*record scratch* *freeze frame* Yup, that’s me. I’m a meme you could not stop seeing all over your feed in 2016. The meme was based on the clichéd movie trope in which a protagonist would begin to explain how they got themself into a ~wacky situation~. The meme spread quickly, with Twitter users aligning the text with all sorts of images. This was not the first text-based Twitter meme, nor would it be the last, but its takeover was so big it eventually became a Twitter trope in and of itself. —J.R.

74.

Double Rainbow

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youtube.com

What makes Paul Vasquez’s effusive awe at seeing a double rainbow distinctly from 2010 as opposed to 2019 is how it’s barely what we’d call a “meme” now. It’s a viral video, sure, and it was one of the first truly huge and popular ones. In many ways, even though it happened in 2010, it resembled the memes of the 2000s more: It went viral after Jimmy Kimmel’s show account tweeted it, and it spread over email and Gchat from person to person.

The things we think of as memes now are mostly defined by being iterative: a photo you can write new captions over and over ad nauseum and can mean a million different things. But “Double Rainbow” is just a funny video – you watch it once, you laugh, and that’s it. It’s more of the Tosh.0 version of the internet where there are funny things to be found than the Distracted Boyfriend or Pepe the frog version where there are existing memes that we make our own meaning out of. The monetization of the video was also (by current standards) primitive: He appeared in a Microsoft ad. —K.N.

73.

Mannequin Challenge

There were a lot of dance crazes and video fads in the 2010s — the suddenly widespread use of phones with cameras made it possible — but few grew as big as the Mannequin Challenge of 2016. The videos involved standing as still as a statue, usually with the song “Black Beatles” by Rae Sremmurd playing. The meme’s origins lie with a group of Florida high schoolers, and within just a few weeks there were Mannequin Challenge videos from pro sports teams, then��� presidential candidate Hillary Clinton, and quite possibly your family on Thanksgiving. The Mannequin Challenge went viral because it was the stationary dance craze version of the “Cha Cha Slide” — it was family-friendly, everyone could catch on pretty quickly, and it was something that could bring everyone together. —J.R.

72.

“Harlem Shake”

View this video on YouTube

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In early 2013, a dance meme was born. Set to the techno song “Harlem Shake” by Baauer, the premise was to start off dancing very mildly, and when the beat drops, all hell breaks loose and a large group of people dance wildly. It’s stupid, I know. As quickly as the meme came to life, it died: A few days after the first few videos went viral, BuzzFeed’s office did a version (Ryan is in the horse mask; I run and hide into a conference room), and six days after that, the Today show anchors did one, which seemed to everyone to signal the end of the meme. But the real nail in the coffin was in 2017 when FCC chair Ajit Pai did a video to help explain the end of Net Neutrality. —K.N.

71.

Bottle Flipping

View this video on YouTube

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If you were a teen in 2016, you probably flipped a bottle or two. The trend really took off when high school student Mike Senatore executed a flawless flip at his school talent show to rapturous applause. After that, everyone was flipping bottles, and a “replica bottle” signed by Senatore himself fetched over $11,000 on eBay. Teens do all sorts of kooky things, but to this day, it’s hard to watch a video of a perfect bottle flip and NOT feel unbridled joy and triumph. —J.R.

70.

Bronies

Katie Notopoulos / BuzzFeed News

The world first learned of bronies when in 2011 Wired wrote about the adult men who loved the rebooted My Little Pony: Friendship Is Magic show. For the next five years, bronies seemed to dominate every aspect of internet culture — they were rampant on Reddit, 4chan, DeviantArt, Twitter, Tumblr, and even IRL conventions (and of course, horrible, horrible version of pony porn, known as “clop”). The fandom morphed through every phase of an online community, including a small faction of fascist bronies, creating fan art of the colorful horses in Nazi uniforms.

No group since furries has been as routinely mocked as the bronies. And yet, now that they’ve sort of faded away slightly, we sort of miss them. —K.N.

68.

Bee Movie

quilavastudy.tumblr.com

According to all known laws of memes, there is no way Bee Movie should have been able to go viral. And yet, posting the entire script to the 2007 movie somehow became a big Tumblr meme. The reasons for this semi-flop movie becoming a meme aren’t totally clear. Perhaps it was the realization of how grotesque the plot is (a bee and a human woman fall in love), perhaps it was that star Jerry Seinfeld was having a moment. Or maybe because it was just because it’s random and shitty movie, which is inherently funny. Unlike beloved childhood characters Shrek or SpongeBob, Bee Movie’s mediocrity is what makes it memeable. The crummier, the more nonsensical the meme, the better. The layers of ironic detachment have to be so thick that to pretend to love Bee Movie and post its entire script is something only someone with a truly online brain in 2015 could be capable of. —K.N.

67.

¯_(ツ)_/¯ (Shruggie)

Fun fact: The symbol in the center of the shruggie is a Japanese Katakana character called “Tsu.” It’s commonly used in Japanese fiction to represent the end of a line of dialogue. Kind of perfect right? Nothing left to say? Shruggie time. The shruggie was the perfect emoticon of the Obama era: a slightly worried-looking, yet pleasantly numb smirk, throwing its hands up at everything’s lack of meaning. Also, it just looks really cool! Things are going to probably only get worse over the next decade, so I say we bring the shruggie back. Let’s all really get into casual nihilism. I mean, everything’s fucked, so why not, right? ¯_(ツ)_/¯ —R.B.

66.

Carly Rae Jepsen’s “Call Me Maybe”

View this video on YouTube

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The infectious pop song became a hit in early 2012, and by late spring, the distinctive rhyme scheme of the chorus had become a meme. Example: This still of Marty McFly and his mom in Back to the Future: “Hey I just met you / and this is crazy / but I’m from the future / and I’m your baby.” Or a tweet by @jwherrman: “HEY, I JUST MET YOU / AND MY DOG IS CRAZY / WOOF WOOF WOOF WOOF / HE HAS RABIES.” —K.N.

65.

Dashcon

notsafeforweabs.tumblr.com

There was a time right around the middle of this last decade where the internet was a largely more innocent place. Nerdy fandom subcultures built around TV shows like My Little Pony: Friendship Is Magic, Sherlock, Doctor Who, and Supernatural weren’t quite in the mainstream yet, nor did people fully understand the realities of what happens when you bring a bunch of people from the internet together in real life. That giddy naivete died with Dashcon. The unofficial Tumblr-based convention wasn’t quite a Fyre Festival–level disaster, but the level of secondhand embarrassment it generated seems to have killed an entire mode of internet use. One could even argue that Tumblr — the little social network that could — lost its last bit of grip on the larger culture of the internet. From the sad photos of cosplayers sitting in a weird ball pit to the haunting photos of empty of showrooms to accusations later of fraud, for fandom internet there was a before and after Dashcon. Based on things like Tanacon and Fyre Festival, though, it seems like those who do not learn from Dashcon are doomed to repeat Dashcon. —R.B.

64.

Galaxy Brain

reddit.com

This 2017 meme has staying power because it’s so simple and applies to so many things. The format shows several different concepts in increasing order of brainpower, culminating with something ridiculous. It speaks so perfectly to how we argue and discuss any topic online: a basic idea, a smarter take, slowly devolving into anarchy. —K.N.

63.

Loss.JPG

cad-comic.com

There’s really no way to sugarcoat what loss.JPG is. It’s a four-panel web comic about a miscarriage that has evolved into some weird Where’s Waldo? game played on social media. The story behind the infamous comic is that Ctrl-Alt-Del creator Tim Buckley wanted to make his series more mature. His audience recoiled at the mature storyline and found the whole thing incredibly lame. To make matters worse, the text-less comic was uploaded to the site with the filename loss.JPG. There’s a good chance you’ve come across loss.JPG parodies and never even realized that’s what they were. Buckley has spoken a bit about the meme over the years. “Perhaps I had miscalculated my demographic’s ability/willingness to approach such a sensitive subject matter,” he said. “As much as I hate to admit it because I certainly don’t want to make light of the subject matter itself, I found them quite amusing.”

But still the meme remains. And there’s a good possibility it will continue to stick around well into the next decade, if only because it’s too tasteless to ever really address directly. —R.B.

62.

Baby Shark

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The origins of why a techno version of a public domain campfire song became accurately described as “‘Sicko Mode’ for babies” isn’t totally clear. Normally, internet culture has no interest in what the parents of young infants and toddlers are doing (gross, old people). And yet somehow the catchy story of a multigenerational shark family (doo doo doo doo) meant for babies became inescapable. In a review for the live stage show of Baby Shark, the New Yorker wrote, “It wasn’t Disney or Nickelodeon executives who plucked it from among the millions of other videos on YouTube. Instead, babies themselves made it a juggernaut, by relentlessly clicking Play on their parents’ phones. It might be the first genuine example of baby pop culture.” —K.N.

61.

Infinity War Memes

yoongis-home-moved.tumblr.com

TV shows and movies that become their own sort of visual meme language all tend to come from the same place emotionally. There seems to be a certain secret sauce for cracking through the zeitgeist, and it largely comes down to particular kind of glee people get from taking the piss out of something serious. Avengers: Infinity War wasn’t the first Marvel film to get memed (Bruce Banner’s “That’s my secret, Cap” line from The Avengers was the first big one), but Infinity War hit in a big way. I’d argue that all came down to its shocking ending where literally half of everyone’s favorite superheroes all died horribly. First were the Infinity War spoilers-without-context posts, followed by the “I don’t feel so good, Mr. Stark” memes, and then there were even thicc Thanos memes. Ultimately, Infinity War memes didn’t have a huge staying power, but it seems to have rewired the way audiences digest big blockbuster movies; if you jump on Twitter right as you get out of the theater and start retweeting memes, you suddenly don’t feel so silly for crying when Spider-Man dies. To be honest, thicc Thanos is much more traumatizing. —R.B.

60.

Binders Full of Women

bindersfullofwomen.tumblr.com

Mitt Romney made a truly weird gaffe in a 2012 debate when he answered a question about pay equality — describing how, as governor, he asked to see more women candidates for Cabinet positions and was shown “binders full of women.” Twitter, in peak parody account mode, immediately latched onto this weird and vaguely sexist turn of phrase. A parody Tumblr was made that posted photos of binders. People flocked to Amazon listings of binders to write funny reviews.

Now it seems laughable that this was the biggest gaffe of the election, the most shocking thing a politician said. Yet in the 2012 internet ecosystem, this perfectly played out a cycle of political memes that we don’t really have the stomach for anymore. No one’s making a “grab them by the pussy” Tumblr. —K.N.

59.

“Gangnam Style”

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Here’s the thing about Psy’s 2012 hit: It’s extremely good. The song is catchy, but it’s the visuals in the music video that propelled it to an international hit and the most-viewed YouTube video for years. It’s a video you want to watch more than once, one you want to show it to your friends. The fact that it was by an artist unfamiliar to most people outside of South Korea didn’t matter. The videos that would later best its YouTube record — “Despacito,” “See You Again” — did so more because of how long their respective songs stayed at the top of music charts than the nature of the video itself.

But “Gangnam Style” is a wildly entertaining as a video. The sets and backup characters change constantly, Psy’s style of deadpan serious rapping while lying on an elevator floor with a man in a cowboy hate gyrating over him is funny. Psy’s pony-riding dance is funny. It was the dance, of course, that people did at weddings and high school dances and flash mobs. —K.N.

58.

Forever Alone

knowyourmeme.com

Constructing a linear narrative out of internet content is extremely complicated — things connect across time and space in ways that make a traditional retelling almost impossible. That said, if there is a story of the internet in the 2010s, I’d argue it’s about loneliness and the bizarre and surreal ways people try to overcome it. So perhaps it’s fitting that this decade started with FunnyJunk user Azuul’s May 2010 rage comic “April Fools” — the first appearance of the phrase “forever alone.” Azuul’s swollen-faced character has more or less gone extinct, but the phrase, and more importantly, the meaning behind the phrase, have gone on to define the core irony of the internet: We are deeply isolated, yet connected enough to each other to commiserate about it. —R.B.

57.

Wholesome Memes

Twitter: @tenderfiresign

Ah, wholesome memes. In a decade in which things online (and offline!) tended to be pretty bleak, wholesome memes were a salve. In these memes, the punchline lies in the genuine surprise of an online joke actually being pure and good — particularly about “loving and supporting” one’s friends, significant other, or yourself. —J.R.

56.

There’s Always a @dril Tweet

Without a doubt, @dril is the most important person on Twitter of the 2010s. He has a specific absurdist take on living in some modern digital hellworld where his boss doesn’t let him kiss his ferrets at work, people keep asking him about fucking the Betsy Ross flag, and his candle budget is out of control. He never breaks character — there’s never a “but seriously folks, I’m sorry about that last tweet” — and has, miraculously, nearly maintained his anonymity.

@dril’s fans have taken some of his tweets and turned them into specific terms for online existence: “Corncobbing” is when someone has been owned and refuses to admit it; “help my family is dying” is a reference to the candle budget tweet.

During and after the election, people noticed that often there was an old Trump tweet that said something almost the opposite of what he had just said, coining the phrase “there’s always a tweet.” Soon people started to notice that Trump’s tweets had an odd similarity to @dril tweets and that you could often find an old @dril tweet with a parallel message. —K.N.

55.

Game of Thrones Memes

reddit.com

Like Infinity War, Game of Thrones became its own genre of meme. It wasn’t the first peak TV drama to do so — I’d argue Breaking Bad set the stage for it — but GoT did something both Breaking Bad and movies like Infinity War didn’t: It got much worse over time. Game of Thrones, especially in its early seasons, was an outrageously grim, dark show full of sex and violence, which made the memes it generated feel even more fun and risqué to share. But as the show’s ratings increased and its digital footprint became nearly unavoidable, it also became a much stupider show. Somewhere in that uncanny valley of extremely serious and incredibly stupid was the perfect breeding ground for memes. Much like the army of White Walkers pouring into Winterfell in an episode shot so dark people had to desperately try to readjust their TV settings, once internet users smell blood in the water, they’re going to swarm. —R.B.

54.

You Know I Had to Do It to Em

Twitter: @LuckyLuciano17k (deleted)

There’s something so visceral about the YKIHTDITE photo. You either get why it’s funny, or it’s just a random photo. I also think people notice things about this photo in different orders. For instance, I notice the sock tan lines and the diamond earrings first. The tweet also begs us to answer the question of what exactly “it” is that he had to do to ‘em. Luciano’s pose — hand in hand, loafered power stance — has evolved into something akin to an internet-wide Where’s Waldo? with people photoshopping him into anything they can. People even go on pilgrimages to where the photo was taken (it’s in Florida, obviously). Like I said, I can’t explain why it’s funny, but it is. Maybe that’s the “it” that he’s doing to ‘em. —R.B.

For a brief time in early 2017, people were transfixed by Turkish chef Nusret Gökçe, who would slice steak and sprinkle salt on it, but, like, in a sexy way? (See #13) A still image of “Salt Bae” tossing on the salt like it’s fairy dust became a meme representing any time we’re being our most extra selves. (Oh yeah, and then he hugged Venezuelan President Nicolás Maduro at his restaurant and Marco Rubio doxed him for it. Becoming a meme is a rich tapestry.) —J.R.

52.

Jet Fuel Can’t Melt Steel Beams

timmie-cee.tumblr.com

The theory that 9/11 was an inside job, as evidenced by the fact that jet fuel can’t melt steel beams, was floated in the 2005 documentary Loose Change, which, despite being Alex Jones–level conspiracy theory, became incredibly popular on YouTube. It takes countless levels of irony to use the phrase (along with “Bush did 9/11”) as a joke. On some level, it’s not unlikely that a young person has been exposed to Loose Change or some other truther and perhaps believes it a little bit. On another level, they’re making fun of boomers and truthers who actually believe it. And then there’s the gallows humor of laughing at a tragic event that only those too young to remember could exhibit. It’s not callousness that made this a meme; it’s a reaction to the noxious conspiracy theories that flourish online and the disillusionment of an event that led to a war that’s lasted the entire lifetime of the young people who make the joke. —K.N.

51.

Cringe

knowyourmeme.com

True cringe is something posted in earnest, and being earnest is the enemy of internet culture in the 2010s. Irony is the online currency. Cringe as a concept started on Reddit, where r/cringepics and a YouTube-focused version posted awkward and embarrassing earnest photos and videos taken from social media. R/CringeAnarchy, a more cruel board that tended to make fun of women and minorities, was banned in 2019 by Reddit (other forms of cringe boards are still active).

“Cringe” became a catchall for something embarrassing and uncool. Hillary Clinton tweeting in meme-speak was cringe. Your old LiveJournal is cringe. BuzzFeed is cringe. Everyone has posted cringe; it’s universal, and that’s why we’re so obsessed with it. —K.N.

49.

Drake/”Hotline Bling”

imgflip.com

Drake has been a massively popular and famous rapper for the entire decade, and there’s always been memes about pop stars. But Drake has managed to be more memeable than his musical peers, except for maybe Kanye West. There’s been the “In My Feelings” dance challenge, where people dance out the side of a moving car to his 2018 hit, the “hope no one heard that” lyric from “Marvins Room,” Drake’s myriad of faces and expressions while he watches basketball games, images of his character from Degrassi: The Next Generation, and the handwritten scrawl of the cover art for his album If You’re Reading This It’s Too Late.

But it’s the video for “Hotline Bling” that was memed a million times. The Day-Glo colors and goofy dancing made for perfect GIFable moments. The meme was nearly killed when Donald Trump danced to it on Saturday Night Live, but a version managed to live on: Drake shaking his finger to one thing, and smiling in acceptance to another thing. —K.N.

48.

Evanescence’s “Bring Me to Life”

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“Bring Me to Life” is like the goth cousin of “All Star.” It works for the same reason. It’s from that ridiculous Ben Affleck Daredevil movie. It has a call and response. Its sadder lyrics definitely fit my general mood about all of life right now. Also, Amy Lee can sing! This song is a genuine banger. When is the Evanescaissance coming? —R.B.

47.

Ryan Gosling

feministryangosling.tumblr.com

Hey, girl. Ryan Gosling was more than just a Hollywood heartthrob in the 2010s — he was also the basis of multiple memes. First came the Tumblr “Feminist Ryan Gosling,” in which photos of the actor were superimposed with quotes that mixed feminist texts with shit your imaginary hot-yet-sensitive boyfriend might say (this was 2011, so the sheer concept of a man openly calling himself a feminist was still a Big Deal and kind of a pantydropper, which is bleak in retrospect!!).

On a completely different note, the actor became an online sensation again in 2013. In the Vine series “Ryan Gosling Won’t Eat His Cereal,” creator Ryan McHenry would feed real-life spoonfuls of cereal to an onscreen Gosling, who would “reject” the bite by turning away or appearing to slap away the spoon during intense movie moments. In 2015, McHenry died of cancer when he was just 27 — and in his memory, Gosling made a Vine of himself actually eating cereal. —J.R.

46.

ASMR

me drinking iced coffee on an empty stomach knowing it’s going to make me feel like shit

05:00 PM – 11 Aug 2018

One of the decade’s hottest trends was getting a bunch of tingles down your spine. Among the biggest genres on Youtube, “autonomous sensory meridian response” videos usually involve people whispering, tapping on a glass, or even crunching on pickles straight from the jar. For some, the sounds provoke a sensory response that feels extremely calming and euphoric, and may help listeners go to sleep. Though many had long experienced the strange tingly feeling, it wasn’t until recently that people knew what to call it. Following conversations on message boards about the nameless sensation, a woman named Jennifer Allen coined the term in 2010 and made a Facebook group in its name.

From there, it entered the popular consciousness, becoming gradually more well-known over the decade. Many enjoyed it in earnest, but it also was widely parodied. There were celebrity ASMR videos, and ASMR creators became YouTube celebs in their own right. One of the biggest ones, a teen girl named Makenna Kelly, became the basis for a ton of memes. Some of these YouTubers became famous for their funnier themed ASMR videos, such as “1300s A.D. ASMR: Nun Takes Care of You in Bed (You Have the Plague).”

Self-care and wellness were major buzzwords in the 2010s, which helped popularize the relaxing videos. But perhaps the most interesting part is how social media helped many people name the bizarre neurological phenomenon they’d experienced their whole lives and find out they weren’t alone. —J.R.

45.

Cropped Gay Porn

Instagram: @http://bit.ly/2ElyLuw

Porn! It’s the central driving force of the internet (see #13). So much of the web culture created in this last decade has been defined by an explosion of diverse and global points of view suddenly entering the mainstream (and the conflicts that sometimes rise up when that happens). So it makes sense that most defining porn meme of the 2010s is cropped gay porn. It’s cheeky, it’s wildly inappropriate, and, fuck, it was so big. The meme really climaxed with the “Right in front of my salad” clip, where two adult film actors interrupt a woman peacefully eating her salad by having sex behind the kitchen counter. It’s sort of nice to think that no matter how crazy things get, there’s one thing that can still bring us all together online, and that’s porn. —R.B.

44.

Cash Me Ousside

View this video on YouTube

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Imagine you’re Dr. Phil. Having helped families and individuals through countless crises on your television show, you’re feeling pretty good about your abilities. There is nothing you, a couch, and a camera can’t fix. Then one day, a 13-year-old Floridian named Danielle Bregoli comes on set and rocks your world. After she calls your audience a bunch of hoes, you repeat the accusation, just making sure you heard right. When she confirms, the audience goes berserk, and Bregoli gets upset. You hear her say “Cash me ousside, howbow dah?” five magical words used to challenge the audience to a fight. The phrase lives on in infamy. And now you, Dr. Phil, are part of one of the decade’s greatest memes. —Alex Kantrowitz

43.

Spider-Man Pointing at Spider-Man

ABC / MARVEL

It’s simple: Spider-Man points at another Spider-Man. What’s not to get. It’s us, looking at ourselves. Iconic. —K.N.

42.

Nickelback

youtube.com

The Canadian band has miraculously remained untouched by the trend of critical reassessment and appreciation of pop music. They occupy an uncanny valley of being wildly popular AND wildly reviled by anyone who considers themselves a person of taste. For a while, they occupied a space as the punchline to something bad (there was a time in 2014 where you could use a Facebook graph search to find which of your friends “liked” Nickelback and unfriend them).

But it was the still from the video for “Photograph” where singer Chad Kroeger holds up a photo, along with the memorable lyric “look at this photograph,” that blew up in the second half of the decade. The meme ultimately died when President Donald Trump tweeted a version where the photo Kroeger holds is of Joe Biden golfing with his son and another American who also served on the board of a Ukrainian company at the center of the impeachment inquiry. Nickelback’s label filed a copyright claim, and the video has been removed from Trump’s tweet. —K.N.

41.

Rebecca Black

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It’s Friday, Friday, gotta get down on Friday! In 2011, then–13-year-old Rebecca Black made her debut with “Friday,” and looking forward to the weekend was never again the same. The music video went enormously viral, but it was widely dubbed the “worst song ever.”

Still, it was also a hit, and the song debuted at No. 72 on the Billboard Hot 100. It was covered on Glee, and Black even appeared as herself in Katy Perry’s music video for “Last Friday Night (T.G.I.F.).” Two years later, Black got in on the joke, releasing a sequel to “Friday” — named, of course, “Saturday.” Whether you think “Friday” slaps or is a nightmare, I’d bet you anything you’ll know all the words until you die. —J.R.

40.

“Come to Brazil”

diorc.tumblr.com

If you’ve ever clicked through on a tweet from any sort of celebrity, chances are you’ve seen the phrase “come to Brazil” written over and over in the replies. According to Know Your Meme, the first time the phrase was tweeted at a celebrity was April 2008. Then, when Justin Beieber joined Twitter in 2009, it exploded in popularity. I once asked some members of BuzzFeed Brazil why exactly it was such a common occurrence among Brazilian internet users. I was told the answer is actually pretty simple — American musicians rarely tour Brazil. But to really best understand why Brazilians mass-send it though, on a deeper level, you probably need to know the concept of “zuera,” Brazilian slang for “zoeira” which means “heavy fun.” It basically means that moment when a meme becomes a meme and spirals completely out of control. COME TO BRAZIL, MIGAAA. —R.B.

Guns or glitter? Touchdowns or tutus? One of the most inescapable party themes of the 2010s was that of the gender reveal. At gender-reveal parties, expecting parents and their loved ones gather to find out what kind of genitals their unborn child will have. This is often accomplished by cutting a cake, with pink or blue frosting revealing whether it was a boy or a girl.

Party planners tried to one-up each other, sometimes executing the big reveal using explosives — which, as you might guess, often had disastrous results. In 2018, a father-to-be accidentally ignited a wildfire in Arizona. The following year, a grandmother was killed in an explosion, and there was even a gender-reveal plane crash.

As our understanding of gender (and how it was not the same thing as sex) evolved over the decade, so did criticism and mockery of gender-reveal parties. And some people had changes of heart; in 2019, Jenna Karvunidis, the lifestyle blogger who had the first viral gender reveal in 2008, criticized the parties, which she said put “more emphasis on gender than has ever been necessary for a baby.” She added, “PLOT TWIST, the world’s first gender-reveal party baby is a girl who wears suits!” —J.R.

38.

*tips fedora*

Twitter: @MoonOverlord

One of the most magical things about the internet is when we all collectively realize something is a thing. For instance, sometime between 2010 and 2012, everyone on the internet realized that every town has a couple weird guys who wear fedoras, trench coats, fingerless gloves, have terrible facial hair, and talk to women like they’re 12th-century knights. Long before these dudes turned into violent incels, there was just a really nice moment where we could all agree that these dudes were goofy and awful and fun to rag on. Swag is for boys; class is for gentlesirs, m’lady. —R.B.

37.

This Is the Future Liberals Want

36.

Ted Cruz, the Zodiac Killer

During his run for president in 2015 and 2016, a widely circulated, joking conspiracy theory accused Republican Sen. Ted Cruz of being the Zodiac Killer, the unidentified serial killer who murdered at least seven people in California between the late 1960s and early 1970s.

Cruz was born in 1970 — after the first killings — so he is probably not the Zodiac Killer, in my expert journalistic opinion. But for many people he just…seems like kind of a weird dude, right? He pretty much made the perfect candidate for a bonkers conspiracy theory about a decades-old serial killer.

It seems like Cruz got a kick out of it eventually, though. He later acknowledged the meme, tweeting an image of the Zodiac Killer’s cypher on two separate occasions. —J.R.

35.

Confused Math Lady

TV Globo

If there was one dominant theme in the 2010s, it was “I have no idea what’s going on right now.” This was expressed in a bunch of different ways, from the fact that teens and the internet curled up with increasingly obscure memes and terms meant to confuse the Olds (the boomers don’t know what “sksksksk” is) to the rise of explainer journalism like Vox or email newsletters/catch-you-up-quick news like the Skimm. We are all confused. We have no idea what’s going on. If you take the time to catch up on one story, you’ll miss what’s happening elsewhere.

Hence, Confused Math Lady, a meme featuring an actor in a Brazilan soap opera looking confused, spread on Brazilian internet. By 2016, the GIF of the confused woman became a four-panel comic with various math symbols over it, suggesting she’s trying to solve some complex calculus problem. Confused Math Lady is us, trying to understand it all. —K.N.

34.

“Old Town Road”

youtube.com

Country music fandom went mainstream in the 2010s, and with it came the rise of the “yeehaw agenda” at the end of the decade. The term described a reclamation of country aesthetics among black Americans, who have long been erased from extremely white cultural depictions of the Wild West (despite the fact that 1 in 4 cowboys were black).

The concept exploded in popularity at the end of 2018 when rapper Lil Nas X released his breakout hit “Old Town Road,” a country rap song that became one of the biggest singles of the year — only getting bigger after being disqualified from the Billboard Hot Country chart over claims that it did “not embrace enough elements of today’s country music.” In response, the artist released a remix featuring Billy Ray Cyrus, practically daring critics to say it wasn’t country enough.

The song was a viral hit, and videos featuring it — particularly one of Lil Nas X surprising a bunch of elementary school superfans, and countless transformation TikToks — only boosted it more. The song broke records as the longest-running No. 1 song on the Billboard Hot 100, and Lil Nas X became the first openly gay black artist to win at the Country Music Awards. —J.R.

33.

American Chopper Yelling

vox.com

Paul Teutul Sr. and his son, Paulie, were the stars of American Chopper, a 2000s reality show about their custom motorcycle shop. Not infrequently, they argued. The show was popular at the time, but not particularly cool or internet-y during its run. So it was slightly surprising when in 2018, stills of a scene of an argument between father and son became a meme. The more esoteric the argument — the role of media communication in science, Lord of the Rings plot holes, linguistics — the better. Part of the joy of the meme was seeing macho men argue about anime, but also acknowledging that a lot of our online lives is over-the-top screaming arguments about trivial things. —K.N.

32.

Brands Acting Like People

At the end of the day, consumers are people. And people crave authenticity. It’s what they look for in their relationships, their entertainment, and, yes, their brands. Which is why the orange juice account pretends to have depression now, and everyone likes it, and it’s good.

05:06 PM – 04 Feb 2019

Largely inspired by the Denny’s Tumblr in 2013, brands’ tweets over the decade have steadily grown to become surreal, humanoid, and Extremely Online. As the companies tried to figure out how to navigate their role in online spaces, there were missteps (who could forget the SpaghettiOs tweet about Pearl Harbor, or the time DiGiorno used a hashtag about domestic violence to make a pizza joke?). Eventually, many came into their own with genuinely fun and bonkers tweets, with MoonPie, Steak-umm, and Wendy’s being standouts. But in early 2019, things kind of jumped the shark when SunnyD just really went for it with a full-on depression tweet.

“I can’t do this anymore,” SunnyD tweeted in February. Immediately, all the other memey brand accounts got in on it, basically staging an intervention for the orange drink brand in crisis. “Hey sunny can I please offer you a hug we are gonna get through this together my friend,” Pop-Tarts tweeted. “Buddy come hangout,” tweeted Corn Nuts. It was pretty bleak, and many saw it as making light of mental illness and suicide. Most recently, brands started, uh, acting horny, in a nightmare Twitter thread started by Netflix. Who knows what other horros we’ll see in 2020? Brands! —J.R.

31.

Arthur’s Fist

The children’s show Arthur turned 20 in 2016, and with it came a ton of Arthur memes. But none had nearly as much staying power as a still image of Arthur’s clenched fist. Just a flat cartoon image of an aardvark’s curled-up hand, it somehow embodied such passion, such fury, that the meme became instantly relatable. —J.R.

30.

Florida Man

Florid Man Charged With Assault With a Deadly Weapon After Throwing Alligator Through Wendy’s Drive-Thru Window http://bit.ly/2Ppcn9P

11:48 PM – 08 Feb 2016

A meme that mocks someone’s shoes might seem to be more mean-spirited than other memes of the decade. It’s a catchphrase to laugh at someone for wearing ugly footwear, after all. But the most effective examples of the meme, including the Instagram video (and then Vine) that started it all, are always about punching up — taking a small shot at someone more powerful, like a teacher, a celebrity, or even Jesus.

But like “on fleek” and other viral catchphrases and memes, the “what are those” meme spread without any control from its creator, Brandon Moore. In a 2018 interview with HuffPost, Moore said that he “felt sick” when he heard his catchphrase in the movie Black Panther, because it was a reminder of how he had missed a chance to copyright or watermark his video and had seen his creative work monetized by others without him benefitting at all. Six months after the interview, Moore died in his sleep at age 31. —K.N.

28.

Kanye West

Twitter: @kanyewest (deleted)

Is Kanye West a meme? Is he a collection of memes? Is he the original material that gets remixed into memes? Is he all of these things? Perhaps. Kanye’s “Imma Let You Finish” moment happened in September 2009, but was still humming along by the time the decade started (the internet was slower then). For a while, his Twitter account was an endless source of internet content: “I hate when I’m on a flight and I wake up with a water bottle next to me like oh great now I gotta be responsible for this water bottle.” Damn. Huge mood. And then, of course, like many memes, he went full MAGA after the election of Donald Trump. For much of the decade, it seemed like all of culture either flowed from or through West. Based on the reviews for his newest album, Jesus Is King, and the general lack of buzz around his Sunday Service project, that might be something we’re leaving in 2010s. Although, he did just bless us with Silver Kanye, so who knows really. —R.B.

27.

Dat Boi

ppt.wz51z.com

In the same way that a bunch of the X-Men are all blue for some reason, the internet really likes green frogs. Sadly for Dat Boi, he hasn’t had the same staying power as Pepe or Kermit. The version of Dat Boi that we all know was first posted in April 2016. In many ways, he’s the last meme specifically from Tumblr — a nice, wholesome shitpost featuring a picture stolen from an AP physics textbook that doesn’t really make any sense but is just kind of funny. Dat Boi, in my opinion, is the platonic ideal of a meme: It’s funny, it works as a cute little wink for superusers, it doesn’t make a lot sense, and it disappears before getting turned into some dumb brand tweet. —R.B.

26.

Harambe

On May 28, 2016, a gorilla who went by Harambe was fatally shot at the Cincinnati Zoo after attacking a 3-year-old boy who had climbed into the enclosure.

The incident absolutely dominated the news cycle, and it quickly spawned a ton of memes. People made videos of Harambe’s banger of a funeral, paid homage in their yearbook photos, and even painted street art in his memory. All across the land, dicks were out for Harambe.

It’s more than a little dark for a dead gorilla and an injured toddler to become meme fodder, but that’s exactly what happened. Harambe memes should not be funny, which means they totally, always will be. —J.R.

25.

Damn Daniel

View this video on YouTube

youtube.com

High schooler Josh Holz loved taunting his friend Daniel Lara by following him around, filming him, and commenting on his sneakers. When he compiled the videos and tweeted it, the world loved hearing a creepy voice saying “Damn, Daniel, back at it again with the white Vans.” The teens boys went on The Ellen DeGeneres Show and received a lifetime supply of Vans. In 2019, both Daniel and Josh are in college. Josh is studying fashion and works for, you guessed it, Vans. —K.N.

24.

Tiffany Pollard

Vh1

A still of Tiffany Pollard, best known as New York from the VH1 dating show Flavor of Love, lying on a bed in her clothes, hands folded in her lap, sunglasses on, seeming to stew in quiet anger, became a meme in 2015 and continued for the rest of the decade. In an interview with BuzzFeed News, Pollard described what she was actually feeling in that moment: “I just remember being so alone, so pissed off; I wanted to get away from those girls … I was really having a rough time in that moment and I think me sitting there was actually me just trying to center myself, centering myself through this bad energy I was dealing with.”

Pollard’s memeability goes beyond that one image of her lying on the bed. Her over-the-top personality is what made her a standout reality star in the ’00s, and that same quality made her perfect for reaction GIFs in the ’10s. —K.N.

22.

Blinking White Guy

Drew Scalon / giantbomb.com

One of the biggest reaction memes of the decade, the “blinking white guy” perfectly summed up when you truly just could not believe what you were seeing. The man is Drew Scanlon, and the specific blink came from a gaming video he appeared in in 2013, though it wouldn’t become a meme until early 2017. It’s a simple reaction, but it seemed to say it all at a time when the world was a confusing mess and people were feeling pretty dang incredulous a lot of the time.

“As long as they’re not mean, I don’t have a problem with the tweets,” Scanlon told BuzzFeed News in 2017. “I think we need more positivity on the internet these days.” —J.R.

21.

Minions

Universal Pictures

Ah, yes, the official mascots of every boomer’s divorce announcement Facebook post. These little bastards took over the internet with a speed that was honestly unparalleled. Their disgusting yellow bodies flooded news feeds like a DDoS attack. I think to understand exactly how the great Minionfication of the internet happened you have to separate it out into two movements. First, there were people genuinely posting Minion memes. Then came the second wave, where people started using Minion memes to make fun of the people who posted Minion memes. I’d love to say that we’re in the clear now and we can leave these beasts in the 2010s, but Minions: The Rise of Gru is coming out on July 3, 2020, so get ready, everyone. —R.B.

20.

Milkshake Duck

The whole internet loves Milkshake Duck, a lovely duck that drinks milkshakes! *5 seconds later* We regret to inform you the duck is racist

08:07 AM – 12 Jun 2016

Coined by @pixelatedboat, a milkshake duck is some person or entity that enjoys a viral moment and then is swiftly exposed as problematic. The ultimate example was Ken Bone, a man in a distinctive red sweater and mustache who asked a question during a presidential town hall debate in 2016 — who after becoming the meme of the night, was discovered to have a spicy sexual Reddit user history. Cancel culture may not be real, but milkshake ducking certainly is. —K.N.

19.

Gavin

Twitter: @gavinthomas

There’s a good chance you know Gavin’s face even if you don’t know Gavin’s name. It’s sort of incredible to include Gavin Thomas on this list because he was literally born in 2010 at the start of the decade. He first went viral when his uncle Nick Mastodon started putting him in Vines. Gavin really solidified himself as a meme when he turned 5 years old. Suddenly, he was everywhere. He had this extremely relatable confused grimace that really seemed to capture the zeitgeist in 2015 and 2016 (not totally sure what was going on at the time that would explain why). He’s 9 years old now and has a million followers on Instagram. For all the cautionary tales out there about what life after being a meme is like, so far it seems like Gavin’s doing all right. His family seems to be looking after him and, more bizarrely, it also feels like the internet at large is looking after him. He grew up on social media, and it does feel like we’re all invested in making sure he ends up OK. —R.B.

18.

Shrek

Dreamworks / reddit.com

Even though the first Shrek came out in 2001, it took a few years for the internet to really embrace the green Scottish ogre. Ever since, it feels like he’s buzzed just below the surface of mainstream internet culture — always there, always talking about onions. My theory as to why he’s stayed so popular? Aside from maybe a postmodern riff on the extreme overcommercialization of children’s entertainment (see Minions), I think there’s actually something really relatable about a big, fat ogre who doesn’t want to leave his swamp. It’s the perfect metaphor for being online. —R.B.

17.

“Do It for the Vine”

View this video on YouTube

youtube.com

Vine shut down on my birthday, and because of that, I’ve always felt a weirdly intimate connection to Vine. A good friend once told me he thought of a Vine as one sentence in the visual grammar of video. Everything you need to convey one idea in a video you could do in a six-second Vine. It was a revolution and you could argue it has had a more profound legacy on how we create and share videos than bigger platforms like YouTube or Netflix. For a long time, I, like many people, believed that Vine was shut down too soon. Now, I think it actually shut down exactly when it should. Social networks probably shouldn’t last! It’s weird that we still use Twitter.

The phrase “do it for the Vine” comes from a song created by YouTuber Kaye Trill and it immediately became the anthem of a summer full of people doing extremely outrageous things. Many of the original great “do it for the Vine” posts have been deleted, sadly. But, luckily, we’ll always have the YouTube compilations. —R.B.

16.

Real Housewives

Bravo / Instagram: @smudge_lord

Memes are often tied to some technological advance, such as the six-second looping video or the quote-tweet format. At the start of the decade, animated GIFs were actually hard to make. You needed Photoshop, which is expensive and hard to use. Sourcing high-quality video to turn into a GIF was also harder. In a pre-Giphy world, truly good animated GIFs were prized and hoarded, saved in folders on a desktop to use in reactions. On Tumblr, the main source of GIFs, there was a vast gulf between the number of users actually making GIFs and the amount of people reposting them. One of the early and prolific makers of high-quality reaction GIFs was the RealityTVGIFS.tumblr.com, made by a man named T. Kyle McMahon (who now works for Bravo), who pumped out GIF after GIF from the Bravo universe, particularly the Real Housewives series. Because of the format of the show, where the women were literally asked to react directly to the camera, the Housewives were perfect for emotional reaction GIFs.

The enduring power of the Real Housewives through the decades was proven in 2019 by the popularity of an image of an early season of Real Housewives of Beverly Hills, where one Housewife is yelling while another holds her back, juxtaposed with a white cat named Smudge scowling at a dinner table. —K.N.

15.

The Joker

The Joker obviously existed long before social media, but the character’s glee-filled take on chaotic nihilism has, for better or worse, become inseparable from how we imagine a very specific kind of kind internet user: angry, insular, often violent, male.

Over the last decade, a symbiotic relationship has evolved between new Hollywood iterations of the Joker and the internet’s digital underbelly. Starting in 2008, Heath Ledger’s anarchist, anti-capitalist Joker became the unofficial mascot of 4chan’s Anonymous hacktivist movement. The idea of a nameless grungy psychopath burning piles of dirty money, throwing a city into chaos to satisfy his twisted rage, was a perfect avatar for a generation of Occupy-adjacent millennials graduating into a global economic recession and harnessing technology to claw back control of their own lives. Jared Leto’s 2016 take on the Joker, even though none of them would ever admit it, mirrored the rise of Gamergate somewhat perfectly, giving the world a sniveling misogynist covered in face tattoos, singularly focused on controlling the anatomy of Suicide Squad’s standout woman character Harley Quinn. All the clown prince was missing was a vape to better embody late millennial toxic masculinity. So it’s fitting, then, that we close out the decade with Joaquin Phoenix’s Joker, a chain-smoking, self-described mentally ill loner who hijacks mainstream media via an act of extreme violence and sets off a reactionary protest movement.

The Joker isn’t always a serious meme, like with the most recent Joker film giving us the scene of Phoenix dancing down a flight of stairs in Harlem. Instead, it’s something closer to SpongeBob, a visual and emotional language we use to express a part of ourselves online. As for whether the Joker will continue to evolve alongside social media, well, there are rumors already circulating of another Phoenix-led Joker film, so it’s likely he’s not going away anytime soon. —R.B.

14.

Why You Lyin’

View this video on YouTube

youtube.com

The beauty of Nicholas Fraser’s Vine in his backyard singing “Why you always lyin’” over the music of “Too Close” by Next is that it makes no sense for why it exists. Why is his shirt open? Why is there a toilet in the yard? Who is lying and why is he so seemingly happy about accusing someone of lying? And yet, it turns out 2015 was the right moment for this meme to exist and serve as the perfect totem for the impending post-truth internet. Now, replying with a screenshot of Fraser’s smiling face is internet shorthand for “this is a lie.” —K.N.

13.

Being Horny

.@tedcruz my young daughters and sons follow you for good wholesome content can you please explain this???

04:40 AM – 12 Sep 2017

If you think about it, being horny is like when content trends before it becomes a meme (sex is the meme). And whether it’s Ted Cruz faving a porn tweet on 9/11 or Kurt Eichenwald screenshotting Chrome tabs full of hentai, if someone is online long enough, they will be caught being horny and it will be embarrassing. The only silver lining is that it can happen to any of us. My hope for the next decade is that we all just accept that most of the time people are online, they’re also probably looking at pornography or sexting with each other. That’s what this whole thing was made for! Horny users of the web, unite! You have nothing to lose but your chains! —R.B.

12.

Distracted Boyfriend

Stock photo memes had a moment in 2017, but none became as big or enduring as the one that became known as “Distracted Boyfriend.” The photo depicted a man checking out a woman while his own girlfriend glared at him with disgust. It quickly became a meme, though photographer Antonio Guillem told the Guardian at the time he “didn’t even know what a meme [was] until recently.” The photo has now been around a few years, but it’s still a classic, popping up as a meme pretty often and perfectly embodying so many emotions: deception, distraction, heartbreak, loss, and hope. —J.R.

11.

Doge

shibaconfessions.tumblr.com

The only meme of the decade to inspire an actually used form of blockchain currency, Doge was a breath of fresh air in 2013 when people were starting to feel burned out about what the first iteration of what “memes” were. “Memes” now means something different — funny tweets screenshotted and posted to Instagram, or absurd teen humor. But in a darker, earlier time, “memes” were something like rage comics or the Forever Alone Guy. They took themselves seriously in a sense, and were the domain of redditors or angry 4chan guys, or something a brand used in a Super Bowl ad to seem relevant. Then, a friendly Shiba Inu appeared with funny language and words around him, just being amused and delighted by the world. This wasn’t FFFFUUUUUUU, it was such wow. Doge was here to make us happy. Of course by now, the phrase “such wow” is cringey and outdated, but it had a good long run. —K.N.

10.

Kermit

Lipton Tea

The lovable green amphibian became one of the most memeable nonhuman characters of the decade, next to perhaps only SpongeBob and Shrek. Two massive memes, Kermit sipping tea and Evil Kermit, earned the Muppet his place in meme Valhalla, and made a bunch of smaller memes (Sad Kermit puppet, Kermit in the car) take off. There’s something deeply funny about children’s characters behaving like naughty adults, by the idea of Kermit having shady opinions about others while he sips his tea or encouraging you to do something dangerous or sexual or drug-related. Part of the joy of Kermit memes is that everyone knows Kermit; he’s not obscure or niche. And yet someone, the official Twitter account for Good Morning America to be precise, called the Kermit-sipping-tea meme “tea lizard.” —K.N.

9.

Reaction GIFs

NBC / Via giphy.com

It’s hard to remember a time when reaction GIFs weren’t ubiquitous, but they really rose to prominence in 2012 with the launch of the Tumblr blog #whatshouldwecallme. The blog posted GIFs paired with ~relatable~ captions — for example, the GIF of Homer Simpson disappearing into the bushes, captioned, “When I’m in an argument with someone and realize I’m completely wrong.” This blog was a huge deal at the time, inspiring countless spinoffs, particularly at colleges. Though it was a pretty fresh meme format at the time, #whatshouldwecallme posts just look a lot like the way we communicate online today. —J.R.

8.

Guy Fieri

Fun fact: Guy Fieri is so ubiquitous and embedded in the language of American social media that we basically got to the very end of making this list and realized he didn’t have his own entry, even though he’s referenced throughout. Becoming a meme these days is pretty easy: You do something or appear in a piece of media, people latch onto it because of some innate and relatable reason, and voilà, you’re viral. But to stay a meme is a much harder feat. Usually it involves a bizarre and inexplicable alchemy of having chaotic high/low culture energy and a total lack of self-awareness. Memes can’t know they’re memes. Guy Fieri is embodiment of this. He looks like a failed ‘90s energy drink marketing campaign, he drives around in convertibles eating absolute garbage (he literally has a recipe for nachos made in a trash can) and seemingly cannot fathom that his entire persona is ridiculous. Even when he does lean into his memeness, he still doesn’t really seem to get it, like with his recent Baby Yoda photoshop. Whether Gen Z continues to latch on to the Diners, Drive-Ins, and Dives host is unclear. Only time will tell whether or not Flavortown can survive the ages. —R.B.

7.

The Dress

Cecilia Bleasdale

“Black and blue or white and gold?” was the question that seemingly everyone on earth was asking on one day in early 2015. A woman in Scotland showed her friends a photo her mother took of a dress she planned to wear to a wedding, and a friend of the woman posted it to Tumblr, asking for help — “what colors are this dress?” She submitted it as a question to BuzzFeed’s Tumblr, and former BuzzFeed employee Cates Holderness reposted it to our account. From there, it blew up as a fun visual gag that was infuriating and odd.

The Dress was posted to BuzzFeed the same day two llamas escaped in Arizona, and a live TV police chase of the two animals enthralled the internet as adorable mayhem broke out. In retrospect, that two such happy, carefree, unproblematic things took over the internet on the same day seems like wild serendipity. It also feels like the last day the internet felt purely joyful, before the onslaught of the 2016 election took place and things took a darker turn.

The dress is, indeed, black and blue, even though over two thirds of the millions of BuzzFeed readers who voted said they thought it was white and gold. In 2018, a similar sensory illusion, this time auditory, went viral over whether a voice was saying “yanny” or “laurel.” But somehow, the special feeling just wasn’t there again; it felt like trying to recreate some old magic that was lost, like kids who have graduated hanging back at high school. —K.N.

6.

“This Is Fine” Dog

K.C. Green / Via kcgreendotcom.com

The dog engulfed in flames, denying that anything is wrong, is from a 2013 webcomic Gunshow by K.C. Green. In the full comic, the dog’s face eventually melts, while he continues to drink his coffee and insist he’s OK, but the version that became a symbol of the decade is just the first two panels where he says “this is fine.”

The meme has been used a lot to describe various political situations: The official @GOP Twitter used it once, and a senator even described the comic on the House floor while describing how Russian election interference was not fine. But the staying power of the dog is about how we all grin and bear it through everything that’s happened over this decade that feels like the house is on fire — the climate crisis, elections, the disappointing last season of Game of Thrones. There is nothing that captures the 2010s more than “this is fine” dog. —K.N.

5.

Smash Mouth’s “All Star”

me.me

Like Shrek, Smash Mouth’s “All Star” is another one of those millennial nostalgia points that has evolved into something bigger than itself thanks to the internet. It’s lasted for several reasons: One, it’s just a damn good song; two, the lead singer of Smash Mouth looks like Guy Fieri; three, it was on the Shrek soundtrack; four, it’s a cheery song about how shit everything is — which is exactly how it feels to be online. —R.B.

What makes “on fleek” a crucial meme for understanding the 2010s is not simply why the meme was catchy, but what happened to the meme after it left the hands of its creator and what that says about the commercialization and monetization of memes — i.e., who gets paid and who gets credit. Kayla Newman, who goes by Peaches Monroee online, was a teen when she posted a Vine musing that her eyebrows were “on fleek” because she thought she looked good. The Vine caught on because it’s simple and fun and enjoyable. Soon, brands were using the phrase on their social media. IHOP tweeted “pancakes on fleek.” Denny’s tweeted “Hashbrowns on fleek.” JetBlue and Taco Bell also used it, and the phrase all of a sudden seemed inescapable in marketing. Corporations were using Newman’s invention of a phrase without giving her any credit or compensation.

In the Fader, Doreen St. Félix wrote how “on fleek” is an example of an endless trend of black teenagers creating the memes, lingo, and jokes that make up internet culture, and how those black teens are often uncredited and don’t profit when brands use their creative works. This is in contradiction to a handful of white teens who also went viral around the same time: The “Damn, Daniel” boys got free Vans and appearances on talk shows; the Walmart yodeling boy got a record deal, as did Danielle Bregoli, the “cash me ousside” girl.

In 2017, Newman started a GoFundMe campaign to launch a beauty line, but it only raised around $17,000 of the $100,000 she was hoping for. In a 2017 interview with Teen Vogue, Newman said if she had known the phrase would catch on like it did, she would’ve been more aggressive about it, adding that she was trying to trademark the phrase. —K.N.

3.

Pepe the Frog

Matt Furie

None of us wanted to write about Pepe. What’s even left to be said about him that hasn’t been said already? He started as a chill frog in a 2008 comic by artist Matt Furie. He then became a consistent, but largely forgettable fixture of 4chan in the early part of the decade. The first time I saw him was in a meme that read, “We are the middle children of history. Born too late to explore Earth, born too early to explore space.” I thought it was pretty funny. Sometimes he’d be in memes about blasting the toilet bowl with piss to clean it. He’s something different now — a literal hate symbol that is still being used by far-right extremists and white nationalists.

In the course of his transition from slacker goof to hate symbol, he’s taught us a lot about symbols — not just how the internet works — but he’s also maybe revealed something deeper about how symbols work. Furie has famously tried to litigate Pepe away from fascists, but it hasn’t really worked. Pepe’s effectively theirs now. It’s a grim, but important reminder that all culture can be hacked and warped and poisoned. All speech, online and off, is political. And all symbols, even chill frogs, require protection and upkeep. Feels bad, man. —R.B.

2.

Crying Jordan

Stephan Savoia / AP

Michael Jordan wept during his 2009 induction into the Basketball Hall of Fame, but it wasn’t until at least 2012 that the still of his face, red-eyed with tears streaming down both cheeks, became a meme. It started with sports fans but soon spread to become an enduring and universal image for faux sadness. It’s a bit of an anomaly for a celebrity photo meme; Michael Jordan isn’t particularly memey otherwise, and although he was one of the biggest celebrities in the world in the ’90s, he hasn’t been in the spotlight this decade. Perhaps his role in the movie Space Jam has lent him some level of internet irony that makes the meme so satisfying. Jordan has said through a spokesperson that he doesn’t mind the popularity of the meme, so long as it’s not used for commercial purposes. However, his former teammate and friend Charles Oakley did tell TMZ that Jordan actually isn’t amused. That feeling Jordan may have — a moment of vulnerable emotion being plastered all over the internet for laughs — of course would be best depicted by, well, the Crying Jordan meme. —K.N.

1.

SpongeBob

Nickelodeon / dearnville.tumblr.com

Did anything result in as many memes in the 2010s as SpongeBob? The show, which started in 1999 and is still going 20 years later, is so deeply entrenched in pop culture it would be hard to count how many memes have come out of it. But let’s try: There’s been caveman SpongeBob, mocking SpongeBob, tired naked SpongeBob, “ight Imma head out” SpongeBob, traveling SpongeBob, Krusty Krabs vs. Chum Bucket, evil Patrick, blurry Mr. Krabs, sleeping Squidward, and so many more.

The meme’s staying power can be attributed to a few things. It was an enormously popular show with a nearly universal sense of nostalgia for millennials and Gen Z’ers, who are the most prolific of meme creators. The simple art and animation style also beget some of the most instantly understandable reaction memes. May SpongeBob memes continue to prosper until [SpongeBob narrator voice] one eternity later. —J.R.

CORRECTION

Dec. 14, 2019, at 19:59 PM

T. Kyle MacMahon’s name was misstated in an earlier version of this post.

Drake starred in Degrassi: The Next Generation. An earlier version of this post misstated which Degrassi series he was on.

Sahred From Source link Technology

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What Marketers Need to Know

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch.

Since then, we’ve seen apps like Snapchat and TikTok fill Vine’s void. They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter.

Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms. Meanwhile, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics. At the moment, both apps continue to grow. Snapchat has 210 million daily users globally while TikTok recently passed 800 million monthly active users. Despite each platform’s growth, marketers in the social media realm are wondering, “Are either of these worth the hype? Or will they just become another Vine?” To learn more about the strength of these two apps, I polled a U.S. audience of over 350 people to find out whether they regularly log into Snapchat, TikTok, or neither. Given each app’s fast growth, you might expect both apps to have a close number of votes. You might also assume that TikTok is now surpassing Snapchat in general usage because the app has grown so quickly. However, when I asked participants, “Which platform do you log into most often?”, the results were actually quite surprising. Which platform do you log into most often?

Data Source: Lucid Software Shockingly, nearly half of those polled say that they use neither while the biggest chunk of participants logs into Snapchat most. When looking at these results, it’s important to note that we surveyed only a general U.S. population with no specific age demographics. While it’s helpful to know that a majority of the general population polled use Snapchat most often, you should keep in mind the growing stats that show how these apps are primarily used by younger age groups in Gen-Z or millennial age groups. Had we polled a global audience, the results might have been different as both apps are also heavily used in Asian and Middle Eastern countries. While this survey hints that you might not want to put all of your energy into apps like TikTok if you’re targeting a general or older audience, it’s still important to keep these apps on your radar or continue researching them if you want to market to younger generations. Below, I’ll walk you through the ins and outs of TikTok and Snapchat, the apps’ distinct differences, and the marketing opportunities that each app could provide you now and in the future. Snapchat vs. TikTok: A Head-to-Head Comparison User Base As mentioned above, Snapchat reports having 210 million daily global users, while TikTok has more than 800 million monthly active users. Both Snapchat and TikTok claim to have mostly Gen-Z and millennial audiences with Gen Z making up the majority of both user bases. According to 2019 data from Snapchat, 90% of 13 to 24-year-olds use Snapchat while 75% of 13 to 34-year-olds use the platform. Similarly, more than half of TikTok’s global audience is under 34. However, there is a slight gender variation. While 61% of Snapchat users are female, 56% of TikTok’s global audience is male. The two platforms also have incredibly global audiences. While Snapchat has a large number of users from Asia and India, TikTok has such a large user base in China that it has a Chinese version of its app called Douyin. Platform and Features Snapchat’s format includes three main pages: a Friends page, the camera, and Discover. The Friends page shows a list of the user’s friends where it allows them to open Snaps or see each user’s Story. The other two pages are its camera and Snapchat Discover. While the camera is pretty straightforward and easy to visualize, here are screenshots of the Friends Page and Discover:

Discover is specifically for brands and publishers to post Stories. While the Friends page allows you to access Stories that have been filmed or created by friends natively in the app, Stories published by brands on the Discover page are often high quality and include graphic designs, edited imagery, animation, or production quality video. Here’s a detailed post about how brands are leveraging Snapchat Discover. TikTok also has a few central pages. One is a feed that allows people to see videos from their followers or that TikTok algorithms will think a user is interested in.

Aside from the feed, users can click on the Search page to see both a search box and highlights of all the trending topics on TikTok. The other two major pages are the app’s camera and the user’s profile page.

Want to learn more about how to navigate and create posts on each app? Check out our guides on how to use Snapchat and TikTok. Content on Each Platform Snapchat is primarily an app for friend-to-friend content which includes text and video-based messages that people post to their daily Stories or send specifically to friends. However, on the Discover area of the platform, marketers can create advertisements and Story editions with videos and graphics to promote their own products or services. Here’s an example of a Story from Snapchat Discover that highlights a Los Angeles-based manicurist.:

SInce TikTok allows you to instantly publish public videos, the platform is great for both branded and non-branded content. While the content you see on Snapchat is more like that of Instagram Stories, the content you see on TikTok is more like the content you used to see on the app, Vine. Like Vine, the content often presents short, looping skits, mini-music videos, or vlog-styled clips. Here’s an example of a branded video you might find on TikTok:

Both platforms allow you to film videos with stickers, special effects, and VR filters, but TikTok adds to the video experience by also allowing users to create videos with overlaid music, which you’ll hear in the example above. Which platform is better for content marketing? Each platform has its own pros and cons for content marketers. Here’s what you should keep in mind about each. TikTok If you’re aiming to target Gen-Z and on an incredibly limited budget, TikTok’s app might be worth experimenting on. Because of the way the app is formatted, users can more easily find your company page, follow you, or search for your content than they can on Snapchat. You can also further optimize videos with hashtags and keywords. However, if you’re looking for website traffic, or don’t have time to experiment with TikTok, you’ll want to hold off for now. The platform is still highly experimental and only allows certain brands to link their videos to web content. Snapchat: On Snapchat, marketers will mainly thrive on the Discover page. While partnering with Snapchat to become an official Discover publisher might be inaccessible at the moment, you can still purchase ads on the platform that similarly allow you to tell users a visual Story about your product. These ads can even get high placement within Discover feeds. One thing to note is that Snapchat Discover-based ads are much shorter than the Stories of Discover publishers. This means that if you want to create long-form Story content to highlight a product, service, or brand, you might want to try Instagram Stories or consider TikTok experimentation. Aside from Discover, creating an individual account has not proven to be hugely beneficial for brands because users still have to friend them to see their content. Brands also can’t add links to this content like they do with ads. However, if you’re looking to create short, bite-sized content for web traffic, conversions, or high placement on a social app that’s popular with Gen Z or millennials, Snapchat’s ad program still might be right for you because although the Stories you’re allotted are shorter, you can still flex your creative muscles to quickly promote a product. User Behavior Both apps have one primary goal: to keep users entertained on their respective platforms as long as possible. And, based on TikTok and Snapchat stats, these applications do successfully keep users engaged. Snapchat users spend an average of 26 minutes daily on the app and users create an average of 2.1 million Snaps per minute. Meanwhile, TikTok users spend an average of 52 minutes on the app daily as 90% of its user base logs in more than once a day. When it comes to behavior related to products and ads, user bases of TikTok and Snapchat also vary. Although Snapchat is an app that encourages connecting with friends, more and more users are beginning to use it as a part of their shopping process. According to a 2019 Snapchat report, Snapchat users involve Snapchat in their buyer’s journey 35% more than Twitter, 46% more than Instagram, and 58% more than Facebook. The report also claims that Snapchat ads provide a 7x return on in-store sales. This means that — although Snapchat audiences are highly connected to the internet and mobile devices — many of them will actually enter the advertiser’s physical store to purchase a product. When it comes to TikTok, there aren’t many public stats related to advertising engagement just yet. However, brands have gone viral on the app, especially when creating hashtag challenges related to new product offerings. One example of this was Guess’ #InMyDemin challenge. During the challenge, people posted videos of themselves in Guess’ new denim clothing line. These TikTok videos then reportedly racked up a total of 3.8 million views. As TikTok aims to gain more advertisers, you can probably expect to see more information coming soon about how users interact with advertisers. In fact, much of the data we have from TikTok originates from a recently-leaked pitch deck that the app company created for advertisers. Which user base is better for marketers? While Gen Z is flocking to TikTok, there’s a broader age group of both Gen Z and millennials on Snapchat. When looking at the poll in the intro, it’s easy to tell that the general population logs into Snapchat more often than TikTok. Although users spend more time on TikTok, they also use Snapchat as a utility app to connect with friends and log into it multiple times per day. This might mean that people see value in the app, other than entertainment, which is the pure mission of TikTok’s platform. This value from users might result in it being more stable and successful in the long-run, while TikTok could still just be a viral trend. Marketing Opportunities Both Snapchat and TikTok are trying to make their applications more enticing to advertisers. The two apps currently have offerings that cater more to bigger brands due to their pricing and requirements, however, it seems that they each have unique offerings that can still be used by smaller brands. Here’s a breakdown of each. Snapchat: At this very moment, there are only two marketing options for brands on Snapchat and they’re both more accessible to mid-sized or large companies than smaller businesses. The first, and seemingly most profitable, is advertising. Snapchat advertising has been seen to provide ROI related to both in-store and online store purchases. Snapchat ads also allow you to present your ads in Snapchat’s Discover, similarly to branded publishers. However, unlike Snapchat Discover publishers, you can link ads or paid mini-Stories to your website, which could be beneficial to your traffic or online conversions. Posting Stories as a publisher on Snapchat Discover is the other option. However, to become a publisher, you need to have a specific contract with Snapchat rather than simply signing up online. You also need to create Story-styled, original content that really engages with users. Discover publishing is also meant to keep users in the app, meaning that you won’t be able to place links into this type of content. To learn more about how brands are leveraging both ads and Stories on Snapchat Discover, check out this blog post for a detailed list of examples and takeaways. TikTok: TikTok only launched in 2017, but it’s already expanding its advertising options. They’re also taking steps to make content creation in the app more brand-friendly. Most recently, it even allowed some accounts on the platform to start placing links to ecommerce sites into their videos. According to recent reports, however, advertising on TikTok is incredibly expensive and requires a large budget. Some publications have even referred to it as “the wild west.” So, this might not be incredibly accessible to smaller brands. However, brands on TikTok can still create content, grow their audiences, get their accounts verified, and begin placing links in their content or profile page’s bio area. This means that TikTok shows slightly more potential for branded content than Snapchat. Which is more brand-friendly? At the moment, marketers interested in branded content should consider looking into or experimenting with TikTok. Creating this content is free and because the app is so new, there are fewer norms related to what content is engaging and what isn’t. This means it’s a great place to experiment and test the waters, especially if you want to engage with teens or young adults. Although Snapchat is still lacking when it comes to free content creation marketing opportunities for smaller brands, the company has been adding more advertising options and now claims to have offerings for “every business.” And, according to Digiday, a growing number of U.K.-based brands are now putting more of their social media advertising spend into Snapchat. And, as mentioned above, Snapchat ads allow you to link to your website or online store, while only a few content creators on TikTok are permitted to place links in their content. This alone means that Snapchat ads are better than general TikTok strategies if you want your marketing efforts to result in traffic or conversions. Weighing Snapchat and TikTok When comparing Snapchat and TikTok specifically, Snapchat is still more stable and more heavily used by general populations than TikTok. Snapchat ads also have a track record of providing ROI and the company is continuing to increase ad offerings to make the app more brand-friendly. Although Snapchat and social apps like Instagram might be better suited for your strategy right now, don’t disregard TikTok. This app’s massive growth and move to be more brand-friendly shows that it’s positioning itself to be more than just a viral trend. Additionally, although Snapchat is more mature, TikTok’s nascency makes it a great place for side experiments — especially when they target Gen Z. Not only is content creation free on the app, but the platform is so new that nearly everything is experimental. This means that there aren’t many norms saying what can or can’t be engaging content. If your goal is to grow traffic and conversions from both Gen-Z and millennial audiences with one of the two apps, you’ll want to leverage Snapchat ads over TikTok. However, you should still keep both on your radar because each app is growing and can provide insights on trends related to younger audiences. If you’re more interested in marketing to professionals or those in B2B industries, table these platforms and focus on the more traditional social media networks. To learn more about TikTok, check out this piece which details the app’s history and growing user base. If you’re still interested in learning about Snapchat, here’s a guide on how to use the platform.

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China’s wobbly giants | Fortune

In China, publication of the Fortune Global 500 has become a major media event. Companies advancing even a place or two rush out press releases. Those making the list for first time bask in the achievement; this year’s most notable Chinese debutant, smartphone maker Xiaomi, celebrated by doling out $24 million in stock to its 20,000 employees.

The 2019 list gives Chinese firms something special to crow about: the number of Chinese firms rose to a record 129, including 10 from Taiwan, overtaking the 121 firms from the United States. As Geoff Colvin observed in an overview of this year’s tally, this is the first time since the creation of the Global 500 in 1990—”and arguably…the first time since World War II”—that a nation other than the U.S. has topped the ranks of global big business. Geoff’s essay bears an apt title: “It’s China’s World.”

In Chinese, the Global 500 is known as the wubai qiang (五百强), which literally means “500 strong.” And yet, as astute Fortune readers know, the ranking is based strictly on revenue—and is thus a measure of size, not strength. The two can be very different things.

On this year’s list, China’s private firms accounted for some of the most spectacular gains. Xiaomi, which went public only last year, may be the youngest firm to ever crack the Global 500. Chinese property developer Country Garden made this year’s biggest leap, rising 176 places to No. 177. Tech giants Alibaba Group and Tencent Holdings, which debuted on the Global 500 only last year, climbed 118 places to No. 182 and 92 places to No. 237 respectively. Online retailer JD.com jumped 42 places to No. 139.

Even so, the most striking characteristic of China’s presence on the Global 500 remains the overwhelming—and growing—dominance of state-owned firms. A calculation by Hong Kong’s South China Morning Post found that, if firms from Hong Kong and Taiwan are excluded, state-owned enterprises account for 80% of the revenue generated by Chinese companies on the 2019 list, up from 76% last year.

Derek Scissors, resident scholar at the American Enterprise Institute, argues the prevalence of state-owned behemoths among Chinese firms “reveals more weakness than strength, unless you believe that being permanently sheltered from competition constitutes strength.” Scissors questions whether firms like Ping An Insurance Group (No. 29) and Huawei Technologies (No. 61) are truly private; doubts the veracity of financial results reported by China’s state-owned firms; and wonders why the most profitable Chinese firms on the list are state-owned banks given high levels of non-performing loans in China’s economy. The vast revenue of Chinese firms on the Fortune 500, he concludes, “primarily represents waste.”

Former Financial Times China correspondent Richard McGregor offers a more nuanced (but no less skeptical) explanation for the ascendance of China’s state-owned giants in his new book Xi Jinping: The Backlash. For China watchers, the entire book is a must-read, but an excerpt, published this week in The Guardian, summarizes Richard’s account of how and why Xi sought to bolster state-owned enterprises and throw privatization of China’s economy into reverse.

I’m contemplating the distinction between size and strength because I write today from Tokyo, where eons ago I covered the collapse of Japan’s “bubble economy” for the Wall Street Journal. The unmistakable lesson of that era: propping up big, unprofitable companies preserves stability and government control—at the expense of growth and innovation.

More China news below.

Clay Chandler – clay.chandler@fortune.com – @ClayChandler

Economy and Trade

Trade talks. Trade war negotiators are due to meet in Shanghai next week. A statement from the White House said talks will begin on July 30, with the regular crowd of Robert Lighthizer, Steven Mnuchin and Liu He. Caixin

Trade balks. China’s exports for the first half of 2019 rose just 0.1%, with exports to the U.S. retreating 8.1% – but Chinese imports of U.S. goods dropped a steeper 30%, with imports sliding 4.3% overall. South China Morning Post

A developing issue. President Trump delivered an ultimatum to the WTO, calling on the organization to terminate a provision that allows countries to self-determine whether they are a “developing” economy. Close to two-thirds of the WTO’s 164 members claim “developing” status, but Trump’s outrage is directed specifically at China. Trump’s administration said if progress on the provision isn’t made in 90 days, the U.S. would decide for itself which countries to treat as “developing” economies. New York Times

Digging out the farmers. The Trump Administration is preparing a $16 billion relief package for U.S. farmers hurt by the trade war. Agriculture Secretary Sonny Perdue said the grant shows that President Trump recognizes farmers are “fighting the fight” against China. Trump previously said China is “letting [the U.S.] down” by not buying more agriculture products, with soybean shipments hitting a 16-year low. Guardian

Innovation and Tech

A new bourse on the Bund.  China’s new tech stock exchange, the Nasdaq-style STAR board in Shanghai, had a tumultuous debut this week when 25 companies launched on the bourse Monday. And launch they did – the average share price shot up 140% on the first day. Shares in Anji Microelectronics Tech, a semi-conductor maker, rocketed 400%. But what goes up comes down, and 9% was wiped off the board’s accumulative market cap on Tuesday as investors retreated. Fortune

A new satellite in the sky. Sticking with stars a moment – iSpace became China’s first private company to launch a satellite into orbit on Thursday. The start-up is just three years old and beat out two competitors in the field, which launched failed attempts to boost rockets into orbit earlier this year. Quartz

New clouds on the horizon. Alibaba has become the exclusive provider of Salesforce cloud services in greater China through a partnership with the U.S. company that secures Salesforce as Alibaba’s exclusive customer relationship management (CRM) suite offering. Beijing requires foreign tech companies to partner with local companies to process Chinese data, so a partnership was Salesforce’s only way in. Financial Times

A new beat for Bytedance. TikTok, the viral short-video app, has reportedly bought London-based AI start-up Jukedeck, which develops A.I. that can scan videos and automatically compose music to fit the setting. TikTok hasn’t confirmed the purchase but all the Jukedeck tema have changed their LinkedIn profiles to indicate they’re working at Bytedance, TikTok’s parent. Bytedance is reportedly planning to launch a Spotify-like music streaming service this year too. TechCrunch

In Case You Missed It

China Needs New Places to Sell Its Mountain of Stuff NYT

How to Choose Between the U.S. and China? It’s Not That Easy The Atlantic

Li Peng, Ex-Chinese Premier and Tiananmen Hard-Liner, Dies at 90 WSJ

Politics and Policy

Hong Kong gets aggressive. Tension has ramped up in Hong Kong, again. A spokesperson for China’s Defense Ministry reminded Hong Kong authorities that they can request assistance from the People’s Liberation Army days after protestors marched on Hong Kong’s Beijing liaison office and defaced the seal of the People’s Republic of China. Meanwhile, thugs – likely members of Triad gangs – armed with sticks ambushed protestors returning home to one of Hong Kong’s far-flung districts, Yuen Long. The police were criticized for their slow response and protestors occupied the arrivals hall at Hong Kong International Airport on Friday. South China Morning Post

China gets defensive. Beijing issued a white paper on defense for the first time since 2015 in which it accuses the U.S. of undermining “global strategic security.” The white paper criticized the U.S. for, amongst other things, deploying its THAAD anti-missile system in South Korea – a three-year-old dispute that still rankles – and for selling weapons to Taiwan more recently. Taiwan was also accused of “pursuing a path of separatism,” as were actors in Tibet and Xinjiang. South China Morning Post

This edition of CEO Daily was edited by Eamon Barrett. Find previous editions here, and sign up for other Fortune newsletters here.

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China’s wobbly giants | Fortune

In China, publication of the Fortune Global 500 has become a major media event. Companies advancing even a place or two rush out press releases. Those making the list for first time bask in the achievement; this year’s most notable Chinese debutant, smartphone maker Xiaomi, celebrated by doling out $24 million in stock to its 20,000 employees.

The 2019 list gives Chinese firms something special to crow about: the number of Chinese firms rose to a record 129, including 10 from Taiwan, overtaking the 121 firms from the United States. As Geoff Colvin observed in an overview of this year’s tally, this is the first time since the creation of the Global 500 in 1990—”and arguably…the first time since World War II”—that a nation other than the U.S. has topped the ranks of global big business. Geoff’s essay bears an apt title: “It’s China’s World.”

In Chinese, the Global 500 is known as the wubai qiang (五百强), which literally means “500 strong.” And yet, as astute Fortune readers know, the ranking is based strictly on revenue—and is thus a measure of size, not strength. The two can be very different things.

On this year’s list, China’s private firms accounted for some of the most spectacular gains. Xiaomi, which went public only last year, may be the youngest firm to ever crack the Global 500. Chinese property developer Country Garden made this year’s biggest leap, rising 176 places to No. 177. Tech giants Alibaba Group and Tencent Holdings, which debuted on the Global 500 only last year, climbed 118 places to No. 182 and 92 places to No. 237 respectively. Online retailer JD.com jumped 42 places to No. 139.

Even so, the most striking characteristic of China’s presence on the Global 500 remains the overwhelming—and growing—dominance of state-owned firms. A calculation by Hong Kong’s South China Morning Post found that, if firms from Hong Kong and Taiwan are excluded, state-owned enterprises account for 80% of the revenue generated by Chinese companies on the 2019 list, up from 76% last year.

Derek Scissors, resident scholar at the American Enterprise Institute, argues the prevalence of state-owned behemoths among Chinese firms “reveals more weakness than strength, unless you believe that being permanently sheltered from competition constitutes strength.” Scissors questions whether firms like Ping An Insurance Group (No. 29) and Huawei Technologies (No. 61) are truly private; doubts the veracity of financial results reported by China’s state-owned firms; and wonders why the most profitable Chinese firms on the list are state-owned banks given high levels of non-performing loans in China’s economy. The vast revenue of Chinese firms on the Fortune 500, he concludes, “primarily represents waste.”

Former Financial Times China correspondent Richard McGregor offers a more nuanced (but no less skeptical) explanation for the ascendance of China’s state-owned giants in his new book Xi Jinping: The Backlash. For China watchers, the entire book is a must-read, but an excerpt, published this week in The Guardian, summarizes Richard’s account of how and why Xi sought to bolster state-owned enterprises and throw privatization of China’s economy into reverse.

I’m contemplating the distinction between size and strength because I write today from Tokyo, where eons ago I covered the collapse of Japan’s “bubble economy” for the Wall Street Journal. The unmistakable lesson of that era: propping up big, unprofitable companies preserves stability and government control—at the expense of growth and innovation.

More China news below.

Clay Chandler – clay.chandler@fortune.com – @ClayChandler

Economy and Trade

Trade talks. Trade war negotiators are due to meet in Shanghai next week. A statement from the White House said talks will begin on July 30, with the regular crowd of Robert Lighthizer, Steven Mnuchin and Liu He. Caixin

Trade balks. China’s exports for the first half of 2019 rose just 0.1%, with exports to the U.S. retreating 8.1% – but Chinese imports of U.S. goods dropped a steeper 30%, with imports sliding 4.3% overall. South China Morning Post

A developing issue. President Trump delivered an ultimatum to the WTO, calling on the organization to terminate a provision that allows countries to self-determine whether they are a “developing” economy. Close to two-thirds of the WTO’s 164 members claim “developing” status, but Trump’s outrage is directed specifically at China. Trump’s administration said if progress on the provision isn’t made in 90 days, the U.S. would decide for itself which countries to treat as “developing” economies. New York Times

Digging out the farmers. The Trump Administration is preparing a $16 billion relief package for U.S. farmers hurt by the trade war. Agriculture Secretary Sonny Perdue said the grant shows that President Trump recognizes farmers are “fighting the fight” against China. Trump previously said China is “letting [the U.S.] down” by not buying more agriculture products, with soybean shipments hitting a 16-year low. Guardian

Innovation and Tech

A new bourse on the Bund.  China’s new tech stock exchange, the Nasdaq-style STAR board in Shanghai, had a tumultuous debut this week when 25 companies launched on the bourse Monday. And launch they did – the average share price shot up 140% on the first day. Shares in Anji Microelectronics Tech, a semi-conductor maker, rocketed 400%. But what goes up comes down, and 9% was wiped off the board’s accumulative market cap on Tuesday as investors retreated. Fortune

A new satellite in the sky. Sticking with stars a moment – iSpace became China’s first private company to launch a satellite into orbit on Thursday. The start-up is just three years old and beat out two competitors in the field, which launched failed attempts to boost rockets into orbit earlier this year. Quartz

New clouds on the horizon. Alibaba has become the exclusive provider of Salesforce cloud services in greater China through a partnership with the U.S. company that secures Salesforce as Alibaba’s exclusive customer relationship management (CRM) suite offering. Beijing requires foreign tech companies to partner with local companies to process Chinese data, so a partnership was Salesforce’s only way in. Financial Times

A new beat for Bytedance. TikTok, the viral short-video app, has reportedly bought London-based AI start-up Jukedeck, which develops A.I. that can scan videos and automatically compose music to fit the setting. TikTok hasn’t confirmed the purchase but all the Jukedeck tema have changed their LinkedIn profiles to indicate they’re working at Bytedance, TikTok’s parent. Bytedance is reportedly planning to launch a Spotify-like music streaming service this year too. TechCrunch

In Case You Missed It

China Needs New Places to Sell Its Mountain of Stuff NYT

How to Choose Between the U.S. and China? It’s Not That Easy The Atlantic

Li Peng, Ex-Chinese Premier and Tiananmen Hard-Liner, Dies at 90 WSJ

Politics and Policy

Hong Kong gets aggressive. Tension has ramped up in Hong Kong, again. A spokesperson for China’s Defense Ministry reminded Hong Kong authorities that they can request assistance from the People’s Liberation Army days after protestors marched on Hong Kong’s Beijing liaison office and defaced the seal of the People’s Republic of China. Meanwhile, thugs – likely members of Triad gangs – armed with sticks ambushed protestors returning home to one of Hong Kong’s far-flung districts, Yuen Long. The police were criticized for their slow response and protestors occupied the arrivals hall at Hong Kong International Airport on Friday. South China Morning Post

China gets defensive. Beijing issued a white paper on defense for the first time since 2015 in which it accuses the U.S. of undermining “global strategic security.” The white paper criticized the U.S. for, amongst other things, deploying its THAAD anti-missile system in South Korea – a three-year-old dispute that still rankles – and for selling weapons to Taiwan more recently. Taiwan was also accused of “pursuing a path of separatism,” as were actors in Tibet and Xinjiang. South China Morning Post

This edition of CEO Daily was edited by Eamon Barrett. Find previous editions here, and sign up for other Fortune newsletters here.

Credit: Source link

The post China’s wobbly giants | Fortune appeared first on WeeklyReviewer.

from WeeklyReviewer https://weeklyreviewer.com/chinas-wobbly-giants-fortune/?utm_source=rss&utm_medium=rss&utm_campaign=chinas-wobbly-giants-fortune from WeeklyReviewer https://weeklyreviewer.tumblr.com/post/186583879922

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China’s wobbly giants | Fortune

In China, publication of the Fortune Global 500 has become a major media event. Companies advancing even a place or two rush out press releases. Those making the list for first time bask in the achievement; this year’s most notable Chinese debutant, smartphone maker Xiaomi, celebrated by doling out $24 million in stock to its 20,000 employees.

The 2019 list gives Chinese firms something special to crow about: the number of Chinese firms rose to a record 129, including 10 from Taiwan, overtaking the 121 firms from the United States. As Geoff Colvin observed in an overview of this year’s tally, this is the first time since the creation of the Global 500 in 1990—”and arguably…the first time since World War II”—that a nation other than the U.S. has topped the ranks of global big business. Geoff’s essay bears an apt title: “It’s China’s World.”

In Chinese, the Global 500 is known as the wubai qiang (五百强), which literally means “500 strong.” And yet, as astute Fortune readers know, the ranking is based strictly on revenue—and is thus a measure of size, not strength. The two can be very different things.

On this year’s list, China’s private firms accounted for some of the most spectacular gains. Xiaomi, which went public only last year, may be the youngest firm to ever crack the Global 500. Chinese property developer Country Garden made this year’s biggest leap, rising 176 places to No. 177. Tech giants Alibaba Group and Tencent Holdings, which debuted on the Global 500 only last year, climbed 118 places to No. 182 and 92 places to No. 237 respectively. Online retailer JD.com jumped 42 places to No. 139.

Even so, the most striking characteristic of China’s presence on the Global 500 remains the overwhelming—and growing—dominance of state-owned firms. A calculation by Hong Kong’s South China Morning Post found that, if firms from Hong Kong and Taiwan are excluded, state-owned enterprises account for 80% of the revenue generated by Chinese companies on the 2019 list, up from 76% last year.

Derek Scissors, resident scholar at the American Enterprise Institute, argues the prevalence of state-owned behemoths among Chinese firms “reveals more weakness than strength, unless you believe that being permanently sheltered from competition constitutes strength.” Scissors questions whether firms like Ping An Insurance Group (No. 29) and Huawei Technologies (No. 61) are truly private; doubts the veracity of financial results reported by China’s state-owned firms; and wonders why the most profitable Chinese firms on the list are state-owned banks given high levels of non-performing loans in China’s economy. The vast revenue of Chinese firms on the Fortune 500, he concludes, “primarily represents waste.”

Former Financial Times China correspondent Richard McGregor offers a more nuanced (but no less skeptical) explanation for the ascendance of China’s state-owned giants in his new book Xi Jinping: The Backlash. For China watchers, the entire book is a must-read, but an excerpt, published this week in The Guardian, summarizes Richard’s account of how and why Xi sought to bolster state-owned enterprises and throw privatization of China’s economy into reverse.

I’m contemplating the distinction between size and strength because I write today from Tokyo, where eons ago I covered the collapse of Japan’s “bubble economy” for the Wall Street Journal. The unmistakable lesson of that era: propping up big, unprofitable companies preserves stability and government control—at the expense of growth and innovation.

More China news below.

Clay Chandler – clay.chandler@fortune.com – @ClayChandler

Economy and Trade

Trade talks. Trade war negotiators are due to meet in Shanghai next week. A statement from the White House said talks will begin on July 30, with the regular crowd of Robert Lighthizer, Steven Mnuchin and Liu He. Caixin

Trade balks. China’s exports for the first half of 2019 rose just 0.1%, with exports to the U.S. retreating 8.1% – but Chinese imports of U.S. goods dropped a steeper 30%, with imports sliding 4.3% overall. South China Morning Post

A developing issue. President Trump delivered an ultimatum to the WTO, calling on the organization to terminate a provision that allows countries to self-determine whether they are a “developing” economy. Close to two-thirds of the WTO’s 164 members claim “developing” status, but Trump’s outrage is directed specifically at China. Trump’s administration said if progress on the provision isn’t made in 90 days, the U.S. would decide for itself which countries to treat as “developing” economies. New York Times

Digging out the farmers. The Trump Administration is preparing a $16 billion relief package for U.S. farmers hurt by the trade war. Agriculture Secretary Sonny Perdue said the grant shows that President Trump recognizes farmers are “fighting the fight” against China. Trump previously said China is “letting [the U.S.] down” by not buying more agriculture products, with soybean shipments hitting a 16-year low. Guardian

Innovation and Tech

A new bourse on the Bund.  China’s new tech stock exchange, the Nasdaq-style STAR board in Shanghai, had a tumultuous debut this week when 25 companies launched on the bourse Monday. And launch they did – the average share price shot up 140% on the first day. Shares in Anji Microelectronics Tech, a semi-conductor maker, rocketed 400%. But what goes up comes down, and 9% was wiped off the board’s accumulative market cap on Tuesday as investors retreated. Fortune

A new satellite in the sky. Sticking with stars a moment – iSpace became China’s first private company to launch a satellite into orbit on Thursday. The start-up is just three years old and beat out two competitors in the field, which launched failed attempts to boost rockets into orbit earlier this year. Quartz

New clouds on the horizon. Alibaba has become the exclusive provider of Salesforce cloud services in greater China through a partnership with the U.S. company that secures Salesforce as Alibaba’s exclusive customer relationship management (CRM) suite offering. Beijing requires foreign tech companies to partner with local companies to process Chinese data, so a partnership was Salesforce’s only way in. Financial Times

A new beat for Bytedance. TikTok, the viral short-video app, has reportedly bought London-based AI start-up Jukedeck, which develops A.I. that can scan videos and automatically compose music to fit the setting. TikTok hasn’t confirmed the purchase but all the Jukedeck tema have changed their LinkedIn profiles to indicate they’re working at Bytedance, TikTok’s parent. Bytedance is reportedly planning to launch a Spotify-like music streaming service this year too. TechCrunch

In Case You Missed It

China Needs New Places to Sell Its Mountain of Stuff NYT

How to Choose Between the U.S. and China? It’s Not That Easy The Atlantic

Li Peng, Ex-Chinese Premier and Tiananmen Hard-Liner, Dies at 90 WSJ

Politics and Policy

Hong Kong gets aggressive. Tension has ramped up in Hong Kong, again. A spokesperson for China’s Defense Ministry reminded Hong Kong authorities that they can request assistance from the People’s Liberation Army days after protestors marched on Hong Kong’s Beijing liaison office and defaced the seal of the People’s Republic of China. Meanwhile, thugs – likely members of Triad gangs – armed with sticks ambushed protestors returning home to one of Hong Kong’s far-flung districts, Yuen Long. The police were criticized for their slow response and protestors occupied the arrivals hall at Hong Kong International Airport on Friday. South China Morning Post

China gets defensive. Beijing issued a white paper on defense for the first time since 2015 in which it accuses the U.S. of undermining “global strategic security.” The white paper criticized the U.S. for, amongst other things, deploying its THAAD anti-missile system in South Korea – a three-year-old dispute that still rankles – and for selling weapons to Taiwan more recently. Taiwan was also accused of “pursuing a path of separatism,” as were actors in Tibet and Xinjiang. South China Morning Post

  This edition of CEO Daily was edited by Eamon Barrett. Find previous editions here, and sign up for other Fortune newsletters here.

Credit: Source link

The post China’s wobbly giants | Fortune appeared first on WeeklyReviewer.

from WeeklyReviewer https://weeklyreviewer.com/chinas-wobbly-giants-fortune/?utm_source=rss&utm_medium=rss&utm_campaign=chinas-wobbly-giants-fortune

[nahoo883]

It’s time to pay serious attention to TikTok

If you haven’t been paying attention to TikTok, you haven’t been paying attention. The short-form video app hailing from Beijing’s ByteDance just had its biggest month ever with the addition of 75 million new users in December — a 275 percent increase from the 20 million it added in December 2017, according a recent report from Sensor Tower.

Despite its rapid rise, there are still plenty of people — often, older people — who aren’t quite sure what TikTok is.

TikTok is often referred to as a “lip-syncing” app, which makes it sound like it’s some online karaoke experience. But a closer comparison would be Vine, Twitter’s still sorely missed short-form video app whose content lives on as YouTube compilations.

While it’s true that TikTok is home to some standard lip-syncing, it’s actually better known for its act-out memes backed by music and other sound clips, which get endlessly reproduced and remixed among its young users.

Its tunes are varied — pop, rap, R&B, electro and DJ tracks serve as backing for its 15-second video clips. But the sounds may also be snagged from YouTube music videos (see: I Baked You A Pie above), SoundCloud or from pop culture — like weird soundbites from Peppa Pig or Riverdale — or just original creations.

These memes-as-videos reference things familiar to Gen Z, like gaming culture (see below). They come in the form of standalone videos, reactions, duets, mirrors/clones and more.

The app has been growing steadily since it acquired its U.S.-based rival Musical.ly in November 2017 for north of $800 million, then merged the two apps’ user bases last August.

This gave TikTok the means to grow in Western markets, where it has attracted the interest of U.S. celebrities like Jimmy Fallon and Tony Hawk, for example, along with YouTubers on the hunt for the next new thing.

But unlike Vine (RIP), YouTube or Instagram, TikTok doesn’t yet feel dominated by micro-celebs, though they certainly exist.

Instead, its main feed often surfaces everyday users — aka, amateurs — doing something cute, funny or clever, with a tacit acknowledgement that “yes, this is an internet joke” underlying much of the content.

Okay, okay.

Sometimes these videos are described as “cringey.” 

But that’s because those of us trying to talk about TikTok are old(er) people who grew up on the big ol’ mean internet.

Cringey, frankly, is an unfair label, as it dismisses TikTok’s success in setting a tone for its community. Here, users will often post and share unapologetically wholesome content, and receive less mocking than elsewhere on the web — largely because everyone else on TikTok posts similar “cringey” content, too.

You might not know this, however, if your only exposure to TikTok comes from YouTube’s TikTok Cringe Compilations. But spend a day in the (oddly addictive) TikTok feed, and you’ll find a whole world of video that doesn’t exist anywhere else on the web — including on YouTube. Videos that are weird, sure — but also fun to watch.

It’s a stark comparison to the existing social media platforms.

Users today are engaged in the culture wars on Twitter (ban the Nazis! protect free speech!), while YouTubers are gaming the algorithm with hateful, exploitive, dangerous and otherwise questionable content that freaks out advertisers. And Facebook is, well, contributing to war crimes and the toppling of democracy.

Meanwhile, TikTok presents an alternative version of online sharing. Simple, goofy, irreverent — and frankly, it’s a much needed reset.

For example, some of the popular TikTok memes have included videos of kids proclaiming what a great mom they have, as they drag her into frame, or they remind people to pick up litter and conserve water. They might give themselves silly, but self-affirming makeovers where, afterwards, they cite themselves not as “cute” but rather “drop. dead. gorgeous.”

They might spend hours setting up gummy bears as Adele concert-goers, learning how to do a shuffle dance up a set of stairs or in a dance battle their dad. Or they may showcase some special talent — drawing, painting, gymnastics, dance or skateboarding, perhaps. They do science experiments, make jokes or use special effects for a little video magic.

They shout out “hit or miss!” in public places and wait to see who answers. (Look it up.)

Sometimes it’s dumb, Sometimes it’s clever. But it’s addictive.

Of course, it is still the internet. And TikTok isn’t perfect.

The app has also been the subject of troubling reports about its “dark” side, which is reportedly filled with child predators and teens bullying and harassing one another. It’s not clear, however, that TikTok’s affliction with these matters is any worse than any other large, social, public-by-default app of its size.

And unlike some apps, concerned parents — or the users themselves — can set a TikTok account to private, turn off commenting, hide the account from search, disable downloads, disallow reactions and duets and restrict an account from receiving messages.

It is concerning, however, that under-13 kids are setting up social media accounts without parental consent. (But, uh, have you seen Fortnite and Roblox? This is what kids do. At least the TikTok main feed isn’t worrisome, we’ve found.)

The bigger issue, though — and one that could ultimately prove damaging to TikTok — is whether it will be able to keep up with content filtering and takedown requests, or handle its security and privacy protection issues as it scales up.

Content and community aren’t the only things contributing to TikTok’s growth.

While Vine may have introduced the concept of short-form video, TikTok made video editing incredibly simple. You don’t need to be a video expert to put together clips with a range of effects. It’s the Instagram for the mobile video age — in a way that Instagram itself won’t be able to reproduce, having already aligned its community with influencers and advertisers.

TikTok’s sizable user base, meanwhile, is due not only to its growth in Western markets, but because of its traction in emerging markets like China and India.

This allowed TikTok to rank No. 4 worldwide across iOS and Android, combined, according to App Annie’s data on the most-downloaded apps of 2018. On iOS, TikTok was the No. 1 most-downloaded app of the year, mainly thanks to China.

At times last year, TikTok even ranked higher than Facebook, Instagram, Snapchat and YouTube.

Both App Annie and Sensor Tower agree that TikTok scored the No. 3 position for most installs among all apps worldwide in 2018.

Now, TikTok is growing in India, says Sensor Tower.

The country accounted for 27 percent of new installs between December 2017 and December 2018, and last month was the source for 32.3 million of TikTok’s 75 million total new downloads — a 25x increase from last year.

Some of this growth comes from ad spend, according to a report from Apptopia, which examined the app’s widened use of ad networks. (It’s also driving people bonkers with its YouTube ads).

The revenue is starting to arrive, as well.

Worldwide, users spent $6 million tipping their favorite live streamers, a 253 percent year-over-year jump from December 2017’s total of $1.7 million, Sensor Tower estimates. But live streaming is not the default activity on TikTok — it added the feature after shutting down Musical.ly’s live streaming app, Live.ly.

Above: full-screen ad in TikTok when app is first launched; spotted today

Think this is the first real ad campaign I’ve seen on @tiktok_us. @kerrymflynn pic.twitter.com/zt3JcSYCz0

— chris harihar (@chrisharihar) January 26, 2019

Above: an ad appearing earlier this month

TikTok is also starting to test in-app advertising, and is being eyed by agencies as a result. When you launch TikTok, you may see a full-page splash screen ad of some kind — though the company has not officially launched ad products.

But the brands are starting to take notice. This week, for example, TikTok collaborated with SportsManias, an officially licensed NFL Players Association partner, for the introduction of NFL-themed AR animated stickers in time for the Super Bowl. The move feels like a test for how well branded content will perform within the TikTok universe, but the company says it’s “not an ad deal.”

The company also declined to say how many are today using TikTok.

However, parent company ByteDance had publicly stated last year that it had 500 million monthly active users when it announced the app’s rebranding post-merger. It has yet to release new numbers for its global user base.

That said, ByteDance just shared updated stats for China only, on all versions of the TikTok app (including the non-Google Play Android version). It says that TikTok now has 500 million monthly active users in China alone.

Sensor Tower today estimates TikTok has grown to nearly 800 million lifetime installs, not counting Android in China.

Factoring in those Android in China installs, it’s fair to say this app has topped 1 billion downloads.

Here comes the new new internet, folks. It’s big, dominated by emerging markets, mobile, video, meme-ified, and goes viral both online and off.

So if you haven’t been paying attention to TikTok, you may want to get started.

from TechCrunch https://tcrn.ch/2CTfM9f via IFTTT from Blogger http://bit.ly/2DJNNKZ via IFTTT

[readersforum]

It’s time to pay serious attention to TikTok

New Post has been published on http://www.readersforum.tk/its-time-to-pay-serious-attention-to-tiktok-2/

It’s time to pay serious attention to TikTok

If you haven’t been paying attention to TikTok, you haven’t been paying attention. The short-form video app hailing from Beijing’s ByteDance just had its biggest month ever with the addition of 75 million new users in December — a 275 percent increase from the 20 million it added in December 2017, according a recent report from Sensor Tower.

Despite its rapid rise, there are still plenty of people — often, older people — who aren’t quite sure what TikTok is.

TikTok is often referred to as a “lip-syncing” app, which makes it sound like it’s some online karaoke experience. But a closer comparison would be Vine, Twitter’s still sorely missed short-form video app whose content lives on as YouTube compilations.

While it’s true that TikTok is home to some standard lip-syncing, it’s actually better known for its act-out memes backed by music and other sound clips, which get endlessly reproduced and remixed among its young users.

Its tunes are varied — pop, rap, R&B, electro and DJ tracks serve as backing for its 15-second video clips. But the sounds may also be snagged from YouTube music videos (see: I Baked You A Pie above), SoundCloud or from pop culture — like weird soundbites from Peppa Pig or Riverdale — or just original creations.

These memes-as-videos reference things familiar to Gen Z, like gaming culture (see below). They come in the form of standalone videos, reactions, duets, mirrors/clones and more.

The app has been growing steadily since it acquired its U.S.-based rival Musical.ly in November 2017 for north of $800 million, then merged the two apps’ user bases last August.

This gave TikTok the means to grow in Western markets, where it has attracted the interest of U.S. celebrities like Jimmy Fallon and Tony Hawk, for example, along with YouTubers on the hunt for the next new thing.

But unlike Vine (RIP), YouTube or Instagram, TikTok doesn’t yet feel dominated by micro-celebs, though they certainly exist.

Instead, its main feed often surfaces everyday users — aka, amateurs — doing something cute, funny or clever, with a tacit acknowledgement that “yes, this is an internet joke” underlying much of the content.

Okay, okay.

Sometimes these videos are described as “cringey.” 

But that’s because those of us trying to talk about TikTok are old(er) people who grew up on the big ol’ mean internet.

Cringey, frankly, is an unfair label, as it dismisses TikTok’s success in setting a tone for its community. Here, users will often post and share unapologetically wholesome content, and receive less mocking than elsewhere on the web — largely because everyone else on TikTok posts similar “cringey” content, too.

You might not know this, however, if your only exposure to TikTok comes from YouTube’s TikTok Cringe Compilations. But spend a day in the (oddly addictive) TikTok feed, and you’ll find a whole world of video that doesn’t exist anywhere else on the web — including on YouTube. Videos that are weird, sure — but also fun to watch.

It’s a stark comparison to the existing social media platforms.

Users today are engaged in the culture wars on Twitter (ban the Nazis! protect free speech!), while YouTubers are gaming the algorithm with hateful, exploitive, dangerous and otherwise questionable content that freaks out advertisers. And Facebook is, well, contributing to war crimes and the toppling of democracy.

Meanwhile, TikTok presents an alternative version of online sharing. Simple, goofy, irreverent — and frankly, it’s a much needed reset.

For example, some of the popular TikTok memes have included videos of kids proclaiming what a great mom they have, as they drag her into frame, or they remind people to pick up litter and conserve water. They might give themselves silly, but self-affirming makeovers where, afterwards, they cite themselves not as “cute” but rather “drop. dead. gorgeous.”

They might spend hours setting up gummy bears as Adele concert-goers, learning how to do a shuffle dance up a set of stairs or in a dance battle their dad. Or they may showcase some special talent — drawing, painting, gymnastics, dance or skateboarding, perhaps. They do science experiments, make jokes or use special effects for a little video magic.

They shout out “hit or miss!” in public places and wait to see who answers. (Look it up.)

Sometimes it’s dumb, Sometimes it’s clever. But it’s addictive.

Of course, it is still the internet. And TikTok isn’t perfect.

The app has also been the subject of troubling reports about its “dark” side, which is reportedly filled with child predators and teens bullying and harassing one another. It’s not clear, however, that TikTok’s affliction with these matters is any worse than any other large, social, public-by-default app of its size.

And unlike some apps, concerned parents — or the users themselves — can set a TikTok account to private, turn off commenting, hide the account from search, disable downloads, disallow reactions and duets and restrict an account from receiving messages.

It is concerning, however, that under-13 kids are setting up social media accounts without parental consent. (But, uh, have you seen Fortnite and Roblox? This is what kids do. At least the TikTok main feed isn’t worrisome, we’ve found.)

The bigger issue, though — and one that could ultimately prove damaging to TikTok — is whether it will be able to keep up with content filtering and takedown requests, or handle its security and privacy protection issues as it scales up.

Content and community aren’t the only things contributing to TikTok’s growth.

While Vine may have introduced the concept of short-form video, TikTok made video editing incredibly simple. You don’t need to be a video expert to put together clips with a range of effects. It’s the Instagram for the mobile video age — in a way that Instagram itself won’t be able to reproduce, having already aligned its community with influencers and advertisers.

TikTok’s sizable user base, meanwhile, is due not only to its growth in Western markets, but because of its traction in emerging markets like China and India.

This allowed TikTok to rank No. 4 worldwide across iOS and Android, combined, according to App Annie’s data on the most-downloaded apps of 2018. On iOS, TikTok was the No. 1 most-downloaded app of the year, mainly thanks to China.

At times last year, TikTok even ranked higher than Facebook, Instagram, Snapchat and YouTube.

Both App Annie and Sensor Tower agree that TikTok scored the No. 3 position for most installs among all apps worldwide in 2018.

Now, TikTok is growing in India, says Sensor Tower.

The country accounted for 27 percent of new installs between December 2017 and December 2018, and last month was the source for 32.3 million of TikTok’s 75 million total new downloads — a 25x increase from last year.

Some of this growth comes from ad spend, according to a report from Apptopia, which examined the app’s widened use of ad networks. (It’s also driving people bonkers with its YouTube ads).

The revenue is starting to arrive, as well.

Worldwide, users spent $6 million tipping their favorite live streamers, a 253 percent year-over-year jump from December 2017’s total of $1.7 million, Sensor Tower estimates. But live streaming is not the default activity on TikTok — it added the feature after shutting down Musical.ly’s live streaming app, Live.ly.

Above: full-screen ad in TikTok when app is first launched; spotted today

Think this is the first real ad campaign I’ve seen on @tiktok_us. @kerrymflynn pic.twitter.com/zt3JcSYCz0

— chris harihar (@chrisharihar) January 26, 2019

Above: an ad appearing earlier this month

TikTok is also starting to test in-app advertising, and is being eyed by agencies as a result. When you launch TikTok, you may see a full-page splash screen ad of some kind — though the company has not officially launched ad products.

But the brands are starting to take notice. This week, for example, TikTok collaborated with SportsManias, an officially licensed NFL Players Association partner, for the introduction of NFL-themed AR animated stickers in time for the Super Bowl. The move feels like a test for how well branded content will perform within the TikTok universe, but the company says it’s “not an ad deal.”

The company also declined to say how many are today using TikTok.

However, parent company ByteDance had publicly stated last year that it had 500 million monthly active users when it announced the app’s rebranding post-merger. It has yet to release new numbers for its global user base.

That said, ByteDance just shared updated stats for China only, on all versions of the TikTok app (including the non-Google Play Android version). It says that TikTok now has 500 million monthly active users in China alone.

Sensor Tower today estimates TikTok has grown to nearly 800 million lifetime installs, not counting Android in China.

Factoring in those Android in China installs, it’s fair to say this app has topped 1 billion downloads.

Here comes the new new internet, folks. It’s big, dominated by emerging markets, mobile, video, meme-ified, and goes viral both online and off.

So if you haven’t been paying attention to TikTok, you may want to get started.

[technicalsolutions88]

If you haven’t been paying attention to TikTok, you haven’t been paying attention. The short-form video app hailing from Beijing’s ByteDance just had its biggest month ever with the addition of 75 million new users in December — a 275 percent increase from the 20 million it added in December 2017, according a recent report from Sensor Tower.

Despite its rapid rise, there are still plenty of people — often, older people — who aren’t quite sure what TikTok is.

TikTok is often referred to as a “lip-syncing” app, which makes it sound like it’s some online karaoke experience. But a closer comparison would be Vine, Twitter’s still sorely missed short-form video app whose content lives on as YouTube compilations.

While it’s true that TikTok is home to some standard lip-syncing, it’s actually better known for its act-out memes backed by music and other sound clips, which get endlessly reproduced and remixed among its young users.

Its tunes are varied — pop, rap, R&B, electro and DJ tracks serve as backing for its 15-second video clips. But the sounds may also be snagged from YouTube music videos (see: I Baked You A Pie above), SoundCloud or from pop culture — like weird soundbites from Peppa Pig or Riverdale — or just original creations.

These memes-as-videos reference things familiar to Gen Z, like gaming culture (see below). They come in the form of standalone videos, reactions, duets, mirrors/clones and more.

The app has been growing steadily since it acquired its U.S.-based rival Musical.ly in November 2017 for north of $800 million, then merged the two apps’ user bases last August.

This gave TikTok the means to grow in Western markets, where it has attracted the interest of U.S. celebrities like Jimmy Fallon and Tony Hawk, for example, along with YouTubers on the hunt for the next new thing.

But unlike Vine (RIP), YouTube or Instagram, TikTok doesn’t yet feel dominated by micro-celebs, though they certainly exist.

Instead, its main feed often surfaces everyday users — aka, amateurs — doing something cute, funny or clever, with a tacit acknowledgement that “yes, this is an internet joke” underlying much of the content.

Okay, okay.

Sometimes these videos are described as “cringey.” 

But that’s because those of us trying to talk about TikTok are old(er) people who grew up on the big ol’ mean internet.

Cringey, frankly, is an unfair label, as it dismisses TikTok’s success in setting a tone for its community. Here, users are able to post and share unapologetically wholesome content, and receive far less mocking than elsewhere on the web — largely because everyone else on TikTok posts similar “cringey” content, too.

You might not know this, however, if your only exposure to TikTok comes from YouTube’s TikTok Cringe Compilations. But spend a day in the (oddly addictive) TikTok feed, and you’ll find a whole world of video that doesn’t exist anywhere else on the web — including on YouTube. Videos that are weird, sure — but also fun to watch.

It’s a stark comparison to the existing social media platforms.

Users today are engaged in the culture wars on Twitter (ban the Nazis! protect free speech!), while YouTubers are gaming the algorithm with hateful, exploitive, dangerous and otherwise questionable content that freaks out advertisers. And Facebook is, well, contributing to war crimes and the toppling of democracy.

Meanwhile, TikTok presents an alternative version of online sharing. Simple, goofy, irreverent — and frankly, it’s a much needed reset.

For example, some of the popular TikTok memes have included videos of kids proclaiming what a great mom they have, as they drag her into frame, or they remind people to pick up litter and conserve water. They might give themselves silly, but self-affirming makeovers where, afterwards, they cite themselves not as “cute” but rather “drop. dead. gorgeous.”

They might spend hours setting up gummy bears as Adele concert-goers, learning how to do a shuffle dance up a set of stairs or in a dance battle their dad. Or they may showcase some special talent — drawing, painting, gymnastics, dance or skateboarding, perhaps. They do science experiments, make jokes or use special effects for a little video magic.

They shout out “hit or miss!” in public places and wait to see who answers. (Look it up.)

Of course, it is still the internet. And TikTok isn’t perfect.

The app has also been the subject of troubling reports about its “dark” side, which is reportedly filled with child predators and teens bullying and harassing one another. It’s not clear, however, that TikTok’s affliction with these matters is any worse than any other large, social, public-by-default app of its size.

And unlike some apps, concerned parents — or the users themselves — can set a TikTok account to private, turn off commenting, hide the account from search, disable downloads, disallow reactions and duets and restrict an account from receiving messages.

It is concerning, however, that under-13 kids are setting up social media accounts without parental consent. (But, uh, have you seen Fortnite and Roblox? This is what kids do. At least the TikTok main feed isn’t worrisome, we’ve found.)

The bigger issue, though — and one that could ultimately prove damaging to TikTok — is whether it will be able to keep up with content filtering and takedown requests, or handle its security and privacy protection issues as it scales up.

Content and community aren’t the only things contributing to TikTok’s growth.

While Vine may have introduced the concept of short-form video, TikTok made video editing incredibly simple. You don’t need to be a video expert to put together clips with a range of effects. It’s the Instagram for the mobile video age — in a way that Instagram itself won’t be able to reproduce, having already aligned its community with influencers and advertisers.

TikTok’s sizable user base, meanwhile, is due not only to its growth in Western markets, but because of its traction in emerging markets like China and India.

This allowed TikTok to rank No. 4 worldwide across iOS and Android, combined, according to App Annie’s data on the most-downloaded apps of 2018. On iOS, TikTok was the No. 1 most-downloaded app of the year, mainly thanks to China.

At times last year, TikTok even ranked higher than Facebook, Instagram, Snapchat and YouTube.

Both App Annie and Sensor Tower agree that TikTok scored the No. 3 position for most installs among all apps worldwide in 2018.

Now, TikTok is growing in India, says Sensor Tower.

The country accounted for 27 percent of new installs between December 2017 and December 2018, and last month was the source for 32.3 million of TikTok’s 75 million total new downloads — a 25x increase from last year.

Some of this growth comes from ad spend, according to a report from Apptopia, which examined the app’s widened use of ad networks. (It’s also driving people bonkers with its YouTube ads).

The revenue is starting to arrive, as well.

Worldwide, users spent $6 million tipping their favorite live streamers, a 253 percent year-over-year jump from December 2017’s total of $1.7 million, Sensor Tower estimates. But live streaming is not the default activity on TikTok — it added the feature after shutting down Musical.ly’s live streaming app, Live.ly.

Above: full-screen ad in TikTok when app is first launched; spotted today

Think this is the first real ad campaign I’ve seen on @tiktok_us. @kerrymflynn pic.twitter.com/zt3JcSYCz0

— chris harihar (@chrisharihar) January 26, 2019

Above: an ad appearing earlier this month

TikTok is also starting to test in-app advertising, and is being eyed by agencies as a result. When you launch TikTok, you may see a full-page splash screen ad of some kind — though the company has not officially launched ad products.

But the brands are starting to take notice. This week, for example, TikTok collaborated with SportsManias, an officially licensed NFL Players Association partner, for the introduction of NFL-themed AR animated stickers in time for the Super Bowl. The move feels like a test for how well branded content will perform within the TikTok universe, but the company says it’s “not an ad deal.”

The company also declined to say how many are today using TikTok.

However, parent company ByteDance had publicly stated last year that it had 500 million monthly active users when it announced the app’s rebranding post-merger. It has yet to release new numbers for its global user base.

That said, ByteDance just shared updated stats for China only, on all versions of the TikTok app (including the non-Google Play Android version). It says that TikTok now has 500 million monthly active users in China alone.

Sensor Tower today estimates TikTok has grown to nearly 800 million lifetime installs, not counting Android in China.

Factoring in those Android in China installs, it’s fair to say this app has topped 1 billion downloads.

Here comes the new new internet, folks. It’s big, dominated by emerging markets, mobile, video, meme-ified, and goes viral both online and off.

So if you haven’t been paying attention to TikTok, you may want to get started.

from Social – TechCrunch https://tcrn.ch/2CTfM9f Original Content From: https://techcrunch.com

[sheminecrafts]

It’s time to pay serious attention to TikTok

If you haven’t been paying attention to TikTok, you haven’t been paying attention. The short-form video app hailing from Beijing’s ByteDance just had its biggest month ever with the addition of 75 million new users in December — a 275 percent increase from the 20 million it added in December 2017, according a recent report from Sensor Tower.

Despite its rapid rise, there are still plenty of people — often, older people — who aren’t quite sure what TikTok is.

TikTok is often referred to as a “lip-syncing” app, which makes it sound like it’s some online karaoke experience. But a closer comparison would be Vine, Twitter’s still sorely missed short-form video app whose content lives on as YouTube compilations.

While it’s true that TikTok is home to some standard lip-syncing, it’s actually better known for its act-out memes backed by music and other sound clips, which get endlessly reproduced and remixed among its young users.

Its tunes are varied — pop, rap, R&B, electro and DJ tracks serve as backing for its 15-second video clips. But the sounds may also be snagged from YouTube music videos (see: I Baked You A Pie above), SoundCloud or from pop culture — like weird soundbites from Peppa Pig or Riverdale — or just original creations.

These memes-as-videos reference things familiar to Gen Z, like gaming culture (see below). They come in the form of standalone videos, reactions, duets, mirrors/clones and more.

The app has been growing steadily since it acquired its U.S.-based rival Musical.ly in November 2017 for north of $800 million, then merged the two apps’ user bases last August.

This gave TikTok the means to grow in Western markets, where it has attracted the interest of U.S. celebrities like Jimmy Fallon and Tony Hawk, for example, along with YouTubers on the hunt for the next new thing.

But unlike Vine (RIP), YouTube or Instagram, TikTok doesn’t yet feel dominated by micro-celebs, though they certainly exist.

Instead, its main feed often surfaces everyday users — aka, amateurs — doing something cute, funny or clever, with a tacit acknowledgement that “yes, this is an internet joke” underlying much of the content.

Okay, okay.

Sometimes these videos are described as “cringey.” 

But that’s because those of us trying to talk about TikTok are old(er) people who grew up on the big ol’ mean internet.

Cringey, frankly, is an unfair label, as it dismisses TikTok’s success in setting a tone for its community. Here, users are able to post and share unapologetically wholesome content, and receive far less mocking than elsewhere on the web — largely because everyone else on TikTok posts similar “cringey” content, too.

You might not know this, however, if your only exposure to TikTok comes from YouTube’s TikTok Cringe Compilations. But spend a day in the (oddly addictive) TikTok feed, and you’ll find a whole world of video that doesn’t exist anywhere else on the web — including on YouTube. Videos that are weird, sure — but also fun to watch.

It’s a stark comparison to the existing social media platforms.

Users today are engaged in the culture wars on Twitter (ban the Nazis! protect free speech!), while YouTubers are gaming the algorithm with hateful, exploitive, dangerous and otherwise questionable content that freaks out advertisers. And Facebook is, well, contributing to war crimes and the toppling of democracy.

Meanwhile, TikTok presents an alternative version of online sharing. Simple, goofy, irreverent — and frankly, it’s a much needed reset.

For example, some of the popular TikTok memes have included videos of kids proclaiming what a great mom they have, as they drag her into frame, or they remind people to pick up litter and conserve water. They might give themselves silly, but self-affirming makeovers where, afterwards, they cite themselves not as “cute” but rather “drop. dead. gorgeous.”

They might spend hours setting up gummy bears as Adele concert-goers, learning how to do a shuffle dance up a set of stairs or in a dance battle their dad. Or they may showcase some special talent — drawing, painting, gymnastics, dance or skateboarding, perhaps. They do science experiments, make jokes or use special effects for a little video magic.

They shout out “hit or miss!” in public places and wait to see who answers. (Look it up.)

Of course, it is still the internet. And TikTok isn’t perfect.

The app has also been the subject of troubling reports about its “dark” side, which is reportedly filled with child predators and teens bullying and harassing one another. It’s not clear, however, that TikTok’s affliction with these matters is any worse than any other large, social, public-by-default app of its size.

And unlike some apps, concerned parents — or the users themselves — can set a TikTok account to private, turn off commenting, hide the account from search, disable downloads, disallow reactions and duets and restrict an account from receiving messages.

It is concerning, however, that under-13 kids are setting up social media accounts without parental consent. (But, uh, have you seen Fortnite and Roblox? This is what kids do. At least the TikTok main feed isn’t worrisome, we’ve found.)

The bigger issue, though — and one that could ultimately prove damaging to TikTok — is whether it will be able to keep up with content filtering and takedown requests, or handle its security and privacy protection issues as it scales up.

Content and community aren’t the only things contributing to TikTok’s growth.

While Vine may have introduced the concept of short-form video, TikTok made video editing incredibly simple. You don’t need to be a video expert to put together clips with a range of effects. It’s the Instagram for the mobile video age — in a way that Instagram itself won’t be able to reproduce, having already aligned its community with influencers and advertisers.

TikTok’s sizable user base, meanwhile, is due not only to its growth in Western markets, but because of its traction in emerging markets like China and India.

This allowed TikTok to rank No. 4 worldwide across iOS and Android, combined, according to App Annie’s data on the most-downloaded apps of 2018. On iOS, TikTok was the No. 1 most-downloaded app of the year, mainly thanks to China.

At times last year, TikTok even ranked higher than Facebook, Instagram, Snapchat and YouTube.

Both App Annie and Sensor Tower agree that TikTok scored the No. 3 position for most installs among all apps worldwide in 2018.

Now, TikTok is growing in India, says Sensor Tower.

The country accounted for 27 percent of new installs between December 2017 and December 2018, and last month was the source for 32.3 million of TikTok’s 75 million total new downloads — a 25x increase from last year.

The revenue is starting to arrive, as well.

Worldwide, users spent $6 million tipping their favorite live streamers, a 253 percent year-over-year jump from December 2017’s total of $1.7 million, Sensor Tower estimates. But live streaming is not the default activity on TikTok — it added the feature after shutting down Musical.ly’s live streaming app, Live.ly.

Above: full-screen ad in TikTok when app is first launched

TikTok is also starting to test in-app advertising, and is being eyed by agencies as a result. When you launch TikTok, you may see a full-page splash screen ad of some kind — though the company has not officially launched ad products.

But the brands are starting to take notice. This week, for example, TikTok collaborated with SportsManias, an officially licensed NFL Players Association partner, for the introduction of NFL-themed AR animated stickers in time for the Super Bowl. The move feels like a test for how well branded content will perform within the TikTok universe, but the company says it’s “not an ad deal.”

The company also declined to say how many are today using TikTok.

However, parent company ByteDance had publicly stated last year that it had 500 million monthly active users when it announced the app’s rebranding post-merger. It has yet to release new numbers for its global user base.

That said, ByteDance just shared updated stats for China only, on all versions of the TikTok app (including the non-Google Play Android version). It says that TikTok now has 500 million monthly active users in China alone.

Sensor Tower today estimates TikTok has grown to nearly 800 million lifetime installs, not counting Android in China.

Factoring in those Android in China installs, it’s fair to say this app has topped 1 billion downloads.

Here comes the new new internet, folks. It’s big, dominated by emerging markets, mobile, video, meme-ified, and goes viral both online and off.

So if you haven’t been paying attention to TikTok, you may want to get started.

from iraidajzsmmwtv https://tcrn.ch/2CTfM9f via IFTTT

[toomanysinks]

It’s time to pay serious attention to TikTok

If you haven’t been paying attention to TikTok, you haven’t been paying attention. The short-form video app hailing from Beijing’s ByteDance just had its biggest month ever with the addition of 75 million new users in December — a 275 percent increase from the 20 million it added in December 2017, according a recent report from Sensor Tower.

Despite its rapid rise, there are still plenty of people — often, older people — who aren’t quite sure what TikTok is.

TikTok is often referred to as a “lip-syncing” app, which makes it sound like it’s some online karaoke experience. But a closer comparison would be Vine, Twitter’s still sorely missed short-form video app whose content lives on as YouTube compilations.

While it’s true that TikTok is home to some standard lip-syncing, it’s actually better known for its act-out memes backed by music and other sound clips, which get endlessly reproduced and remixed among its young users.

Its tunes are varied — pop, rap, R&B, electro and DJ tracks serve as backing for its 15-second video clips. But the sounds may also be snagged from YouTube music videos (see: I Baked You A Pie above), SoundCloud or from pop culture — like weird soundbites from Peppa Pig or Riverdale — or just original creations.

These memes-as-videos reference things familiar to Gen Z, like gaming culture (see below). They come in the form of standalone videos, reactions, duets, mirrors/clones and more.

The app has been growing steadily since it acquired its U.S.-based rival Musical.ly in November 2017 for north of $800 million, then merged the two apps’ user bases last August.

This gave TikTok the means to grow in Western markets, where it has attracted the interest of U.S. celebrities like Jimmy Fallon and Tony Hawk, for example, along with YouTubers on the hunt for the next new thing.

But unlike Vine (RIP), YouTube or Instagram, TikTok doesn’t yet feel dominated by micro-celebs, though they certainly exist.

Instead, its main feed often surfaces everyday users — aka, amateurs — doing something cute, funny or clever, with a tacit acknowledgement that “yes, this is an internet joke” underlying much of the content.

Okay, okay.

Sometimes these videos are described as “cringey.” 

But that’s because those of us trying to talk about TikTok are old(er) people who grew up on the big ol’ mean internet.

Cringey, frankly, is an unfair label, as it dismisses TikTok’s success in setting a tone for its community. Here, users are able to post and share unapologetically wholesome content, and receive far less mocking than elsewhere on the web — largely because everyone else on TikTok posts similar “cringey” content, too.

You might not know this, however, if your only exposure to TikTok comes from YouTube’s TikTok Cringe Compilations. But spend a day in the (oddly addictive) TikTok feed, and you’ll find a whole world of video that doesn’t exist anywhere else on the web — including on YouTube. Videos that are weird, sure — but also fun to watch.

It’s a stark comparison to the existing social media platforms.

Users today are engaged in the culture wars on Twitter (ban the Nazis! protect free speech!), while YouTubers are gaming the algorithm with hateful, exploitive, dangerous and otherwise questionable content that freaks out advertisers. And Facebook is, well, contributing to war crimes and the toppling of democracy.

Meanwhile, TikTok presents an alternative version of online sharing. Simple, goofy, irreverent — and frankly, it’s a much needed reset.

For example, some of the popular TikTok memes have included videos of kids proclaiming what a great mom they have, as they drag her into frame, or they remind people to pick up litter and conserve water. They might give themselves silly, but self-affirming makeovers where, afterwards, they cite themselves not as “cute” but rather “drop. dead. gorgeous.”

They might spend hours setting up gummy bears as Adele concert-goers, learning how to do a shuffle dance up a set of stairs or in a dance battle their dad. Or they may showcase some special talent — drawing, painting, gymnastics, dance or skateboarding, perhaps. They do science experiments, make jokes or use special effects for a little video magic.

They shout out “hit or miss!” in public places and wait to see who answers. (Look it up.)

Of course, it is still the internet. And TikTok isn’t perfect.

The app has also been the subject of troubling reports about its “dark” side, which is reportedly filled with child predators and teens bullying and harassing one another. It’s not clear, however, that TikTok’s affliction with these matters is any worse than any other large, social, public-by-default app of its size.

And unlike some apps, concerned parents — or the users themselves — can set a TikTok account to private, turn off commenting, hide the account from search, disable downloads, disallow reactions and duets and restrict an account from receiving messages.

It is concerning, however, that under-13 kids are setting up social media accounts without parental consent. (But, uh, have you seen Fortnite and Roblox? This is what kids do. At least the TikTok main feed isn’t worrisome, we’ve found.)

The bigger issue, though — and one that could ultimately prove damaging to TikTok — is whether it will be able to keep up with content filtering and takedown requests, or handle its security and privacy protection issues as it scales up.

Content and community aren’t the only things contributing to TikTok’s growth.

While Vine may have introduced the concept of short-form video, TikTok made video editing incredibly simple. You don’t need to be a video expert to put together clips with a range of effects. It’s the Instagram for the mobile video age — in a way that Instagram itself won’t be able to reproduce, having already aligned its community with influencers and advertisers.

TikTok’s sizable user base, meanwhile, is due not only to its growth in Western markets, but because of its traction in emerging markets like China and India.

This allowed TikTok to rank No. 4 worldwide across iOS and Android, combined, according to App Annie’s data on the most-downloaded apps of 2018. On iOS, TikTok was the No. 1 most-downloaded app of the year, mainly thanks to China.

At times last year, TikTok even ranked higher than Facebook, Instagram, Snapchat and YouTube.

Both App Annie and Sensor Tower agree that TikTok scored the No. 3 position for most installs among all apps worldwide in 2018.

Now, TikTok is growing in India, says Sensor Tower.

The country accounted for 27 percent of new installs between December 2017 and December 2018, and last month was the source for 32.3 million of TikTok’s 75 million total new downloads — a 25x increase from last year.

Some of this growth comes from ad spend, according to a report from Apptopia, which examined the app’s widened use of ad networks. (It’s also driving people bonkers with its YouTube ads).

The revenue is starting to arrive, as well.

Worldwide, users spent $6 million tipping their favorite live streamers, a 253 percent year-over-year jump from December 2017’s total of $1.7 million, Sensor Tower estimates. But live streaming is not the default activity on TikTok — it added the feature after shutting down Musical.ly’s live streaming app, Live.ly.

Above: full-screen ad in TikTok when app is first launched

TikTok is also starting to test in-app advertising, and is being eyed by agencies as a result. When you launch TikTok, you may see a full-page splash screen ad of some kind — though the company has not officially launched ad products.

But the brands are starting to take notice. This week, for example, TikTok collaborated with SportsManias, an officially licensed NFL Players Association partner, for the introduction of NFL-themed AR animated stickers in time for the Super Bowl. The move feels like a test for how well branded content will perform within the TikTok universe, but the company says it’s “not an ad deal.”

The company also declined to say how many are today using TikTok.

However, parent company ByteDance had publicly stated last year that it had 500 million monthly active users when it announced the app’s rebranding post-merger. It has yet to release new numbers for its global user base.

That said, ByteDance just shared updated stats for China only, on all versions of the TikTok app (including the non-Google Play Android version). It says that TikTok now has 500 million monthly active users in China alone.

Sensor Tower today estimates TikTok has grown to nearly 800 million lifetime installs, not counting Android in China.

Factoring in those Android in China installs, it’s fair to say this app has topped 1 billion downloads.

Here comes the new new internet, folks. It’s big, dominated by emerging markets, mobile, video, meme-ified, and goes viral both online and off.

So if you haven’t been paying attention to TikTok, you may want to get started.

source https://techcrunch.com/2019/01/29/its-time-to-pay-serious-attention-to-tiktok/