#amazon ranking factors

[digitalrhetoricpune]

Amazon’s Algorithm Update: How to Optimize for A10 Ranking in 2024

Understanding the Amazon A10 Algorithm Update 2024

The Amazon A10 algorithm, an update from its predecessor A9, places increased importance on factors that directly impact customer satisfaction and relevance. Unlike A9, which heavily prioritized paid advertising, A10 emphasizes organic search results, customer behavior, and external traffic, meaning that sellers must focus more on long-term optimization strategies rather than just paid ads.

To stay competitive in this changing landscape, it’s essential to understand the Amazon ranking factors in 2024 that A10 emphasizes. These factors focus more on customer-centric metrics such as product relevance, sales history, and overall seller performance.

Key Amazon Ranking Factors in 2024

Sales Velocity A strong sales history remains a significant ranking factor, but A10 puts more emphasis on consistent sales over time rather than sudden spikes. A steady increase in sales signals to Amazon that your product is valuable and relevant, boosting its visibility in search results.

External Traffic One of the major shifts with the Amazon A10 algorithm update 2024 is its focus on external traffic. Unlike A9, where Amazon Pay-Per-Click (PPC) ads were the primary driver, A10 rewards sellers who can attract traffic from outside sources such as social media, blogs, and email marketing. This change means that leveraging platforms like Facebook, Instagram, and YouTube to drive traffic can significantly improve your product ranking.

Click-Through Rate (CTR) and Conversion Rate A10 continues to prioritize listings with high CTR and conversion rates. Your product title, images, and bullet points need to be optimized to entice customers to click on your product. Once a user clicks, your product description, reviews, and competitive pricing will determine whether they make a purchase. Improving these areas is essential for Amazon SEO for A10 algorithm.

Relevance and Keyword Optimization The relevance of your product to the customer’s search query is critical. The A10 algorithm ensures that relevant products appear higher in search results. Therefore, you need to conduct extensive keyword research to target both high-volume and long-tail keywords. Tools like Helium 10 or Jungle Scout can help find the best keywords. Regularly update your listing’s keywords to align with the changing search trends and boost Amazon product ranking A10.

Seller Performance Metrics Amazon wants to prioritize sellers who offer the best experience to customers. Factors like order defect rate, cancellation rate, late shipment rate, and customer reviews now play a more prominent role in ranking your product. Maintaining excellent seller metrics is a cornerstone for achieving higher rankings in 2024.

Customer Satisfaction and Reviews Genuine reviews and customer satisfaction continue to be central to the A10 algorithm. Not only do reviews offer social proof, but they also contribute to ranking improvements. Encourage customers to leave positive reviews and respond promptly to negative feedback to enhance your seller reputation.

Inventory Management Consistent inventory levels are crucial under the A10 algorithm. If your product goes out of stock frequently, your ranking will drop. Sellers must implement inventory optimization strategies to ensure they can meet demand without interruption.

How to Boost Your Amazon Product Ranking A10

Given the importance of these ranking factors, here are actionable steps to optimize for the A10 update:

Improve Listing Quality Ensure your product title, images, bullet points, and descriptions are fully optimized with the right keywords. Focus on making your listing more compelling to customers by highlighting benefits and features clearly.

Leverage External Traffic Promote your Amazon listings on social media platforms, blogs, and email campaigns to drive more external traffic. A well-executed external traffic strategy can boost your rankings significantly in the A10 environment.

Enhance Seller Performance Focus on improving your seller metrics. Respond to customer inquiries quickly, avoid late shipments, and manage inventory levels efficiently to avoid stockouts.

Encourage Reviews Develop strategies to encourage more positive reviews. Offering exceptional customer service and follow-up emails post-purchase can increase the likelihood of receiving reviews.

Run Amazon PPC Strategically While external traffic is now more valued, Amazon PPC still plays a role. Continue running Amazon ads to gain visibility, but integrate them into a more comprehensive approach that includes external traffic and SEO efforts.

Why Work with an Amazon Advertising Agency?

Navigating the complexities of the A10 algorithm can be daunting for many sellers. By partnering with an Amazon Advertising Agency in Pune like Digital Rhetoric, you can leverage professional expertise to ensure your listings are fully optimized. We specialize in Amazon marketing services and provide comprehensive solutions to help you stay ahead of the competition. Whether you need help with keyword research, product optimization, or external traffic strategies, our team is ready to assist.

Conclusion

The Amazon A10 algorithm update 2024 places more emphasis on organic performance, external traffic, and customer-centric metrics. To succeed, sellers must focus on enhancing their product relevance, improving customer satisfaction, and driving external traffic to their listings. Partnering with a trusted Amazon Advertising Agency in Pune ensures that you are not only compliant with the latest algorithm changes but also optimized for long-term success.

[sayforchange]

Optimize Your Success: Unraveling Amazon SEO Organic Search Ranking Factors with Say For Change

Elevate your Amazon game with Say For Change, your go-to partner for mastering Amazon SEO organic search ranking factors. Stay ahead in the competitive marketplace by unlocking the secrets to boost visibility and sales. Our experts at Say For Change empower your listings with proven strategies. Seize the opportunity to enhance your Amazon presence today. Discover the key to success with our tailored solutions and propel your products to the top. Elevate your brand, increase conversions, and dominate the Amazon marketplace. Contact Say For Change now and revolutionize your online success with advanced SEO strategies tailored for Amazon. Supercharge your Amazon presence! Contact www.sayforchange.com to elevate your SEO game and dominate organic search rankings.

[crazykuroneko]

Next in IWTV: S2E02 "Do you know what it means to be loved by death?"

Firstly, a couple of news:

IWTV took a plummet in its cable live viewing ratings, like more than -50%. But TV rating has been declining and it's only one of all the factors they judge for renewal.

Apparently, AMC+ rejects non US credit card after the 7-day trial

The good news is, according to Flixtor, for the past four days, IWTV has been in top 3 for TV shows on iTunes in USA, top 10 worldwide, it also appears in Canada. IWTV is also top 2 TV show on Amazon (non Amazon Prime) and number 1 worldwide. It still tops AMC+ own rank as well.

Now, reminders:

The new episode will be dropped at 3 a.m. ET on AMC+ and broadcast at 9 p.m. on AMC channel. If you use Amazon, you may get it earlier based on your timezone. Do not forget to use #iwtv spoilers and add that to your muted words. Tweet about the episode with #InterviewwithTheVampire.

If you have cable, please put IWTV on your TV while it's on AMC channel. Or get your DVR ready. they record that number as well.

IWTV S2 is also available in UK, Canada, Australia, New Zealand, Austria, Greece, Germany, MENA on various platforms. Check them here.

For anyone who has a non-American credit card and wants to help with the numbers, please wait until the season ends so you can get 7-days trial and binge watch on AMC+ 🙏 *whisper* or you can do this email trick

After watching the episode, please rate it on TV ratings platforms, such as IMDb and Rotten Tomatoes etc. This series tends to get a lot of haters; from book purists, homophobes, racists, you name it. S1 got review bombed.

Okay, that's it. Enjoy the new episode whenever you get it!

[acti-veg]

Animal farming ranks alongside fossil fuel production as one of the two most destructive industries on Earth. It’s not just the vast greenhouse gas emissions and the water and air pollution it causes. Even more important is the amount of land it requires. Land use is a crucial environmental metric, because every hectare we occupy is a hectare that cannot support wild ecosystems.

Wild ecosystems are crucial for the survival of most species on Earth, and of Earth systems themselves: for example, the rainforest and cerrado of South America help to regulate weather systems. The Amazon rainforest is being destroyed above all by cattle ranching, whose expansion is driven in part by the foodie fad for “grass-fed” beef. The cerrado is being trashed primarily by soy farming to produce feed for pigs and chickens.

Feeding ourselves with animal products is a fantastically profligate and inefficient way of using land, swallowing at least four times as much as all the other food we grow while providing just 17% of our calories. More than any other factor, it drives the destruction of forests, wetlands, savannas, rivers and other habitats. Weaning ourselves off these products is as important as weaning ourselves off oil, gas and coal.

Governments seeking to ban alternatives to animal products have scarcely sought to disguise their motivation: protectionism. Several politicians and officials have openly admitted that they’re trying to defend established industries – meat and dairy – against competition. In every other sector they claim to favour “free markets”, and protectionism attracts major penalties. In this sector, it is enforced by legislation.

[griffynkitten]

Hi, uh, so dumb question but could someone clarify for the idiot in the room: How do streaming services (ie. Amazon Prime) rank their top 10 shows? Like, what's our goal here? Is it just by views? What's the timeframe? Is it views in a week? Day? Month? Are there otger factors?

What's our goal here? I don't actually know how any of this works besides "watch the show".

[thebibliosphere]

Hi Joy,

Sorry if you have answered this before, but I was wondering which purchasing platform actually gives you the most money (or is most beneficial to you if there are other factors in play)? I would prefer my purchase to benefit you the most.

I have, but thanks for asking!

I gain the most money from my Payhip storefront, where I'm able to offer DRM-free editions of all my work.

But if that doesn't work for you, anywhere you buy from is good for me as it helps boost my sales ranking.

For paperbacks, I do earn slightly more from BookShop.org because they offer better affiliate rates (Flirting Edition) (Fluff), but otherwise I earn roughly the same flat rate across the board for all paperbacks regardless of how much the bookstore is charging, with the exception being Australia where the conversion rate faffs things.

My paperback rates will be going up in the last week of February to accommodate for the price hikes the publishers are pushing again, so if anyone's been thinking about it, now might be a good time.

(I list the books as $14.99, but retailers are allowed to take that as a suggestion and charge significantly more. I'll likely be raising it to $17.99 on my end because, at present, I'm earning 90 cents per paperback, or in the case of Australia, $00.01 🙃)

For audiobooks, I'd appreciate it if people bought from my Payhip rather than Audible, as Audible takes 80% of my royalties and doesn't let me set my own prices. As requested, I'll be uploading large files along with the chapter-by-chapter files for those who wanted that. (I'm actually doing that just now!)

But again, if Audible is more convenient or you've got credits, great! That boosts my sales rankings which makes it more likely for the algorithm to push it.

Speaking of algorithims, once a book or audiobook gets more than 50 reviews, the Amazon algorithm starts pushing it to wider audiences, so that's another great way you can help authors! So if anyone ever feels guilty about only ever being able to afford Amazon, please know authors still appreciate the sales, but we'd love it even more if you left reviews!

[amazonmarketingtips]

How Does Design and Layout Impact Sales in Amazon Store Setup in Amazon App Marketing?

In the highly competitive realm of Amazon App Marketing, the design and layout of your Amazon Store can be the determining factors in driving sales. While it might be tempting to focus solely on product listings and pricing strategies, the visual and structural aspects of your Amazon Store play a critical role in attracting customers and converting clicks into purchases. This blog explores how thoughtful design and strategic layout can significantly impact sales in Amazon Store Setup and elevate your Amazon Marketing efforts.

First Impressions Matter

The design of your Amazon Store is the first thing customers notice when they land on your page. A well-designed store creates a positive first impression, which can build trust and encourage visitors to explore further. On the other hand, a cluttered or poorly designed store can deter potential customers, leading them to leave without making a purchase.

To create a strong first impression, ensure that your store’s design aligns with your brand identity. Use consistent colors, fonts, and imagery that reflect your brand’s personality. This not only makes your store visually appealing but also helps in establishing brand recognition. A cohesive design can make your store stand out in the crowded Amazon marketplace, making it more memorable for customers.

User-Friendly Navigation

A user-friendly layout is essential for guiding customers through your store and helping them find what they’re looking for quickly and easily. The easier it is for customers to navigate your store, the more likely they are to make a purchase.

Start by organizing your products into clear, logical categories. For example, if you sell electronics, you might have categories for smartphones, laptops, and accessories. This organization allows customers to browse by category and find specific products without unnecessary clicks.

Incorporating a search bar is also a good practice, especially for stores with a large inventory. A search bar enables customers to find products directly by entering keywords, saving them time and enhancing their shopping experience.

Visual Hierarchy and Call-to-Action (CTA)

Visual hierarchy refers to the arrangement of elements on your store page that guides the customer’s eye from one point to another. A well-designed visual hierarchy ensures that the most important information, such as product features, pricing, and CTAs, stands out.

For example, use larger fonts and bold colors for CTAs like “Add to Cart” or “Buy Now.” These buttons should be easily visible and strategically placed to encourage immediate action. Additionally, highlighting special offers or discounts near these CTAs can further entice customers to complete their purchase.

Images and videos are powerful tools in creating a visual hierarchy. High-quality images that showcase product details or demonstrate product use can capture attention and keep customers engaged. Videos, such as product demos or customer testimonials, can also be effective in persuading customers to buy.

Mobile Optimization

With a significant portion of online shopping now taking place on mobile devices, it’s crucial that your Amazon Store is optimized for mobile users. A mobile-optimized store ensures that your design and layout are responsive, providing a seamless experience across different devices.

Mobile optimization includes ensuring that images load quickly and that text is readable without zooming. Buttons and links should be easily tappable, and the layout should adjust smoothly to different screen sizes. A mobile-friendly design can significantly impact your sales, as customers are more likely to complete a purchase if their shopping experience is smooth and hassle-free.

SEO-Friendly Layout

The design and layout of your Amazon Store also impact your store’s visibility in Amazon’s search results. An SEO-friendly layout can help your store rank higher, making it easier for customers to find your products.

Incorporate relevant keywords naturally into your store’s content, including product titles, descriptions, and image alt texts. This not only improves your search ranking but also ensures that customers who are searching for specific products are more likely to land on your store.

Additionally, the use of structured data and a clean, organized layout can help search engines better understand the content of your store, further boosting your visibility.

Building Trust Through Design

Trust is a critical factor in online shopping, and your store’s design can play a significant role in building that trust. A professional, well-designed store conveys reliability and quality, making customers feel more confident in their purchasing decisions.

Incorporate elements such as customer reviews, ratings, and trust badges (e.g., secure checkout, money-back guarantee) prominently in your layout. These elements can reassure customers that they are making a safe and informed purchase, which can lead to higher conversion rates.

Enhanced Brand Storytelling

Your Amazon Store isn’t just a place to sell products; it’s also an opportunity to tell your brand’s story. The design and layout of your store can help communicate your brand’s values, mission, and unique selling propositions.

Use dedicated sections of your store to share your brand’s history, showcase your commitment to quality, or highlight what sets your products apart from the competition. By creating a narrative that resonates with customers, you can build a stronger emotional connection, encouraging brand loyalty and repeat purchases.

Conclusion

In the world of Amazon App Marketing, the design and layout of your Amazon Store are more than just aesthetic considerations—they are powerful tools that can influence customer behavior and drive sales. A well-designed store that offers a seamless shopping experience, communicates your brand’s value, and guides customers through the buying process can set you apart from competitors and boost your sales significantly.

If you’re looking to enhance your Amazon Store Setup, partnering with a professional Amazon Marketing company can provide you with the expertise needed to optimize your store’s design and layout. Similarly, collaborating with experts in Digital Marketing services can help you create a cohesive online presence across all platforms, driving more traffic to your Amazon Store and maximizing your sales potential.

[allthebrazilianpolitics]

Brazilian cities with highest quality of life concentrated in southeastern São Paulo state, new study finds

A new study that utilizes the Social Progress Index (SPI) to evaluate the quality of life across all 5,570 municipalities in Brazil was released earlier this month. According to researchers, eight of the 10 highest-ranking municipalities are located in the southeastern São Paulo state, while the lowest-ranking municipalities are from the northern Amazon region. 

Brazil’s two largest and most well-known cities didn’t make the top of the list. São Paulo ranked 40th with low scores for social inclusion, and Rio de Janeiro ranked 229th thanks to high violence rates, poor education, and climate vulnerability.

Launched in 2014 by Professor Michael Porter of Harvard Business School, this indicator considers social and environmental aspects, rather than economic factors like gross domestic product (GDP) and per capita income, to measure cities’ quality of life.

Using over 300 different indicators provided by government agencies and research institutions, the index is based on three main pillars, including basic human needs, foundations of well-being, and opportunities. It’s also divided into 12 categories, such as nutrition and medical care, water and sanitation, security, social inclusion, and environmental quality.

Continue reading.

[literaticat]

Hi Jenn, I wonder why it is that some authors are able to sell multiple books without an impressive sales history (none of their titles have earned out, for example) whereas others are penalized for this same thing? It seems very unfair.

Getting published is not a scientific experiment, where if you do XYZ in the right order, you will get a certain expected result. It's not a contest, where if you reach a certain milestone, you get a pizza party. Nor is it even a competition where writers are pitted against one another and only a limited number of the highest scorers can "win".

Skill and persistence are factors -- but so are timing, and random luck - the right writer with the right idea at the right time. Kismet, serendipity, etc.

And one writer's success does not preclude any other writer's success. It's not a pie with only so many slices. If one writer gets a slice, they aren't taking a slice away from you or preventing you from getting a slice later.

I can't tell you if you will end up with a slice at the end of the day (you DO still need that skill, persistence, luck and timing!) But I can tell you that your getting or not getting a slice has nothing to do with anyone else getting or not getting a slice. More pie is being made all the time!

Truth Bomb #1: If a publisher loves your book AND thinks your book will sell, they will want to publish it, regardless of any other factor.

Maybe "some people" are able to get more book deals because, despite an iffy previous sales track, the publisher believes that the next book will do well for whatever reason, and "others" don't actually have that strong a next book. That's possible.

Truth Bomb #2: A book could never earn out, and still be profitable to the publisher.

You don't know what people's sales track is really like, or if it is "impressive" or not. Unless you are privy to their royalty statements, you have no idea how their book might have done.

"OK, but I can see their Amazon ranking or BookScan sales are lousy" -- so? Amazon ranking means nothing, and BookScan sales are not accurate, and not only that, a book could TANK in bookstores and still be profitable to the publisher through subrights, licensing, educational sales, special sales, etc. YOU SIMPLY HAVE NO IDEA. And it's none of your business, either.

So maybe "some people" are able to get multiple book deals because, in fact, despite whatever you may think you know, their previous books did just fine, actually, whereas "others" did not. Also a possibility!

Or -- maybe "some people" are just lucky. If that's the case, well, you could get lucky, too, so no need to begrudge anyone else's good fortune.

[kulpixel]

If you are looking for design professional and quality product listings and Infographic pictures for Amazon, You are at the right place.

Product listing images are one of the main factors in ranking your product listing as high as possible in search results and boosting your sales. Lifestyle images, infographics, feature images, and comparison images also bring more attraction.

DM me hello.shaikul@gmail.com or visit www.kulpixel.com . ✅ Professional & Custom Designs ✅ Quick Turnaround ✅ Satisfaction Guaranteed . Let’s create something amazing together!

[skinandhairmanufacturinghub]

Selling on Amazon with Dan Thomas from Solitude Brand

Hello, business enthusiasts! Grab your favorite beverage and join us for an insightful episode of "Sit Down with Anne on Business Essentials." Today, we're diving into the world of Selling on Amazon, addressing your burning questions and providing valuable insights. Our special guest, Dan Thomas from the Solitude Brand, will be sharing his expertise in navigating the Amazon marketplace.

🌟 Introduction: In this episode, we explore key aspects of selling on Amazon with questions like:

How can we sell on Amazon? What benefits does this platform offer? Are there specific requirements for sellers? 💰 Financial Considerations: Delving into the financial implications, we uncover the costs involved in setting up and other charges associated with selling on Amazon. Dan sheds light on the value proposition and whether it's worth the investment.

📦 Fulfillment Strategies: Discover the differences between Amazon FBA and FBM, along with their respective pros and cons. We explore when a brand feels ready to step into the Amazon marketplace and the crucial factors to consider.

🚀 Boosting Product Reach: Uncover the secrets to achieving visibility and high rankings on Amazon. Dan shares insights on the fees structure and whether the perceived high fees are justified.

📈 Marketing and Advertising: Explore the necessity of a marketing/advertising budget on Amazon and the concept of sponsored products. We discuss how private label products work on Amazon and the role of a well-thought-out pricing strategy.

📚 Digital Products on Amazon: If you're not only selling physical products but also digital goods like books, learn how to navigate the Amazon landscape for digital products.

💼 Maximizing Opportunities: Discover strategies for getting product ideas that sell on Amazon and the available tools to identify top-selling items.

✨ Top Tips for Selling on Amazon: Dan shares his top tips to succeed on Amazon, ensuring you make the most of this powerful e-commerce platform.

Tune in to this episode for a wealth of knowledge and actionable insights on selling on Amazon. Whether you're a seasoned seller or just starting, there's something valuable for everyone! Don't miss out on this engaging conversation with Dan Thomas from the Solitude Brand.

Guest : Dan Thomas Solitude brands contact : dan@solitudebrands.co.uk

Website : https://skinandhairmanufacturinghub.com/

[blockverseinfotechsolutions]

Responsive Web Design: Best Practices for Optimal User Experience and SEO

In today’s digital age, where the majority of internet users access websites through various devices, responsive web design has become paramount. It’s not just about making a website look good; it’s about ensuring seamless functionality and accessibility across all screen sizes and devices. Responsive web design (RWD) is a critical approach that allows websites to adapt to different devices and screen sizes, providing an optimal viewing and interaction experience.

Importance of Responsive Web Design:

Responsive web design is essential for several reasons. Firstly, it improves user experience by ensuring that visitors can easily navigate and interact with the website regardless of the device they’re using. This leads to higher engagement, lower bounce rates, and increased conversion rates. Secondly, with the proliferation of mobile devices, responsive design is crucial for reaching a wider audience. Google also prioritizes mobile-friendly websites in its search results, making responsive design a key factor for SEO success.

Key Principles to Follow:

Fluid Grids: Instead of fixed-width layouts, use fluid grids that can adapt to different screen sizes.

Flexible Images and Media: Ensure that images and media elements can resize proportionally to fit various devices.

Media Queries: Utilize CSS media queries to apply different styles based on screen characteristics such as width, height, and resolution.

Mobile-First Approach: Start designing for mobile devices first, then progressively enhance the layout for larger screens.

Performance Optimization: Optimize website performance by minimizing HTTP requests, reducing file sizes, and leveraging caching techniques.

Tips for Optimization:

Prioritize Content: Display essential content prominently and prioritize functionality for mobile users.

Optimize Touch Targets: Make buttons and links large enough to be easily tapped on touchscreen devices.

Viewport Meta Tag: Use the viewport meta tag to control how the webpage is displayed on different devices.

Testing Across Devices: Regularly test the website across various devices and browsers to ensure consistent performance and appearance.

Progressive Enhancement: Implement features in layers, starting with basic functionality and progressively enhancing it for more capable devices.

Impact on User Experience:

Responsive web design directly impacts user experience by providing a seamless and consistent experience across devices. Users no longer have to pinch and zoom or struggle with tiny buttons on their smartphones. Instead, they can effortlessly navigate through the website, leading to higher satisfaction and engagement. A positive user experience ultimately translates into increased conversions and customer loyalty.

SEO and Responsive Design:

Responsive web design plays a significant role in SEO. Google, the leading search engine, recommends responsive design as the best practice for mobile optimization. Responsive websites have a single URL and HTML code, making it easier for search engines to crawl, index, and rank content. Additionally, responsive design eliminates the need for separate mobile websites, preventing issues such as duplicate content and diluted link equity.

Real-Life Examples:

Apple: Apple’s website seamlessly adapts to different screen sizes, providing an optimal browsing experience on both desktops and mobile devices.

Amazon: Amazon’s responsive design ensures that users can easily shop and navigate through its vast catalog on any device, contributing to its success as a leading e-commerce platform.

HubSpot: HubSpot’s website is a prime example of a responsive design that prioritizes content and functionality, catering to users across various devices.

Conclusion:

In conclusion, responsive web design is not just a trend; it’s a necessity in today’s digital landscape. By adhering to best practices and optimizing for user experience, websites can effectively reach and engage audiences across desktops, smartphones, and tablets. As Google continues to prioritize mobile-friendly websites, investing in responsive design is crucial for maintaining visibility and driving organic traffic. Embrace responsive design to stay ahead in the competitive online ecosystem.

Web Development Services:

 Blockverse Infotech Solutions has been a pioneer in providing exceptional web development and design services for the past five years. With a dedicated team of professionals, Blockverse ensures cutting-edge solutions tailored to meet clients’ specific needs. Whether you’re looking to create a responsive website from scratch or revamp your existing platform, Blockverse Infotech Solutions delivers innovative designs and seamless functionality to elevate your online presence. Trust Blockverse for all your web development and design requirements and witness your digital vision come to life.

[sayforchange]

Optimizing Success: Unveiling Amazon SEO Organic Search Ranking Factors:

Gain insights on the key factors affecting Amazon SEO Organic Search Ranking Factors with Say for Change, a trusted vendor. Learn how to master Amazon SEO to boost product visibility and drive sales. Stay ahead of the competition by understanding the crucial elements that impact your organic search ranking. Ready to boost your Amazon presence? Partner with Say for Change and unlock the secrets to maximizing your product's visibility in organic search results. Take the first step towards increased sales and market dominance with www.sayforchange.com ! Take the opportunity Optimize your Amazon strategy today!

[cindylouwho-2]

Recent SEO & Marketing News for Ecommerce, November 2023

As promised, here is the separate report on marketing and SEO news for ecommerce businesses, up to the end of November. This is now separate from the ecommerce report (which will be out in the next week or so).

I probably won't be posting SEO and marketing news again until the new year, so this is my chance to remind you that I plan on leaving Twitter soon. You can still keep caught up here on Tumblr, plus daily on Bluesky and on LinkedIn. My plan is to have a new way to follow my news posts in a more timely fashion early in 2024, so stay tuned!

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched another core ranking update on August 22, which ended on Sept. 7. eBay, Amazon and Etsy lost a fair amount of page visibility in the UK, according to this analysis. The US version of the same study saw large drops for the same 3 sites, while sites with “user-generated content” did well. Then Google released a Helpful Content update, which finished on September 28. Sites with poor UX (user experience, for example too many pop-up ads) and too much focus on on-page SEO seem to be experiencing the worst effects. Google also gave out tips on what might be considered “unhelpful.” Then, Google rolled out the October Core update, which ended October 19. But wait, there’s more! They also did a November core update, which finished at the end of the month. 

Google has long denied using click data to determine search ranking, but the current antitrust hearings have revealed a different story. We also learned that it cost $26.3 billion in 2021 alone to buy spots as the default search engine in many browsers and devices. Here are more revelations about search ranking from the trial. 

Deleting old content will not necessarily help your Google rankings or traffic. However, if Google is penalizing your pages because it deems them “unhelpful”, removing those less-helpful pages will probably help the site overall. 

Internal links on each important page of your website will generally result in better Google traffic. The study covers 23 million links, but the author notes it only demonstrates correlation, not causation. Different anchor text for the same link is an even better predictor of Google search traffic. Note that Google staff recently stated links aren’t a top-3 ranking factor any more, though. 

Optimizing category/collection/section pages can provide a big SEO boost on an ecommerce website. Here are some tips. 

Google recently started showing follower counts for social media links in search results, but says they are not a ranking factor. 

Large media sites overwhelmingly rank at the top of Google search for common queries in many areas. It’s an interesting read. 

My periodic reminder that “LSI keywords” don’t help your SEO. LSI is an outdated method of data analysis that tries to find connections between words, but it was invented before the internet as we know it existed, and simply isn’t relevant for Google. Yes, related words are good, but LSI is not the way to find them. 

Semi-advanced content: how to figure out your potential buyers’ path to your product through Google data. This is a little more detailed than figuring out which problems people have and how you can solve them, but the basic idea is there. 

In case you missed everything on Google in August, here is a roundup, then you can catch up on September, and finally, October’s changes. 

Not Google

Bing Chat (basically, regular Bing search with Chat GPT involved) is now known as “Copilot”. The name change alone is unlikely to increase traffic, though, which is showing very little gain on Google despite the AI-driven search experience. 

Yahoo’s search redesign is expected to start appearing in early 2024. 

Yandex, the top Russian search engine, is for sale.

SOCIAL MEDIA - All Aspects, By Site

General

Branding is an important part of social media for businesses; here are some good tips on representing your business well and getting seen. As I always remind folks, you don’t need to be on every platform; that can actually be harmful. “It’s unlikely your audience will be active on every single social media platform, especially considering how many are out there in this day and age. Be thoughtful about which platforms you want to leverage for your social media presence. Once you know where your audience is most active, ask yourself whether the platform itself aligns with your brand values, story, identity, and tone of voice.”

Facebook (includes relevant general news from Meta)

European users can soon pay a subscription to opt out of advertising on Facebook and Instagram. 

Facebook uses member information to train its artificial intelligence models, but you can opt some of your data out of that process. Unfortunately, “[t]here’s no guarantee from the company that it’ll delete it, or that it’ll provide you with the information you’re asking for, even if it’s yours.” Also, this only includes the outside data and not your actual posts. 

Meta has new AI-tools for its ads, but not all accounts have access yet, as they continue to test. Ad revenue was up 23% in the third quarter.  

Instagram

Just like many other platforms, Instagram has issues with people advertising illegal things for sale. They are also blocking people posting research on the problem, instead of blocking the illegal ads. 

The basics of Instagram SEO: “The platform says there isn’t one Instagram algorithm. Instead, there’s a personalized set of classifiers and processes for each user.”

LinkedIn

Like most sites, LinkedIn is looking to upgrade some features with AI, but unlike most sites, it is planning on summarizing the feeds of its Premium subscribers so they don’t have to read everything. 

Yes, SEO can help you get found on LinkedIn.

Pinterest

Pinterest is now a bigger shopping destination for Gen Z, who are now the site’s “fastest-growing audience”. 

Reddit

Reddit removed its awards earlier this year, and will be replacing them with gold awards only, and will also pay top creators who earn at least 10 gold a month. 

Reddit may end up blocking Google and Bing from crawling the site, as a way to stop AI training. 

Snapchat

Snapchat ad revenue led to an improved 3rd quarter for Snap, but the company is still losing money. 

Threads

Threads - Meta’s Twitter competitor - continues to get upgrades, with polls and GIFs added recently. Apparently the site has almost 100 million users every month. They are now planning to launch in the EU by the end of the year.

TikTok

TikTok may be considering a ban on links to products for sale on other sites, although the company denied it. This may be to protect their own shopping platform: “Consumers in the U.S. are currently spending around $3 million to $4 million a day on TikTok Shop, up from around half a million to $1 million a day in June, the report says. TikTok staffers expect this number to exceed $10 million by the end of the year.”

That beta test is now live: TikTok Shop is officially in the United States. “As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads and affiliate programs for creators…TikTok execs told The New York Times that more than 90% of sellers on TikTok Shop were based out of the U.S.” 

Longer videos may be a TikTok goal, as they are easier to place ads with.

Twitter

Twitter continues to die, losing users since it was sold. Advertisers are leaving completely, and others are not posting content. (Etsy has not posted any promotions on Twitter since November 14.)

Musk keeps stating Twitter may start charging users, and the company is forcing new members in New Zealand and the Philippines to pay $1 a year if they join via the web and want to tweet or retweet, i.e., they can still read without paying. A phone number is also needed for verification of new accounts in these countries. 

Twitter removed headlines from news link cards, but will be bringing them back soon. 

Tumblr

Tumblr will be rolling back some changes and focussing on “the core functionality” of the site, after many new features failed to gain traction. 

YouTube

Look for new AI video tools on YouTube in the near future; the new “Create” app is currently in beta for Android. 

If you produce Shorts for YouTube, you will want to know how that algorithm works. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Gmail, Yahoo and AOL are all implementing new email rules in 2024 that may impact some types of email newsletters, although most major companies have already complied with the new requirements. 

While Gmail hides your promotional emails, Yahoo is now offering new AI tools that will find those missing “gift cards, discount codes and store credits that people may have forgotten about.”

Newsletter option TinyLetter is being shut down by Malichimp. 

Substack users: be aware that your subscribers may see your address and phone number unless you change the default setting. 

The first step in writing content isn’t necessarily doing SEO keyword research [I’d argue that products are different than content, though, and that even forum or social driven content could benefit from a bit of SEO.] 

Looking for content marketing topics for December? Here are 5 ideas to get working on, and if you have some free time, get a head start on January.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Did you know there are tools to track ads from different companies on many ad sites? Some are even free. [includes TikTok, Meta, Google and LinkedIn]

Ecommerce advertisers may find Amazon a better place to spend their budget compared to Google Ads. “Amazon’s search volume comprises 54% of all product-related searches in the United States.”

Google’s third quarter was decent, but Cloud revenue was below projections while ad money was up. Microsoft’s ad revenue also improved. 

Chrome plans on ending all third-party cookies by the end of the third quarter 2024, and will start with 1% of users in early 2024. This will affect some types of ads, if you are wondering why platforms start changing. 

Anyone using Google’s Performance Max campaigns may be interested in this overview of how to get the most out of them, with screenshots. 

STATS, DATA, TRACKING 

Since a lot of people still can’t figure out Google Analytics 4, here is yet another good overview. 

This new YouTube video from Google shows you how to figure out traffic sources in Google Analytics 4. 

Still working on moving to GA4? Here’s a bit more info, including how to save your old UA data. 

For video learners, here is “5 reasons for using Google Search Console”. [YouTube, 3 mins.]

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

A report out of the UK on small business use of online platforms calls for the UK government to better protect small businesses from the power differential often evident in these relationships. 

Amazon’s Prime Day sales barely beat last year, while their competitors actually dropped. [Washington Post gift link] Some analysts think this bodes poorly for the holiday season, and that consumers are looking for discounts.

Around 50% of Generation Zers in the US plan to shop in malls this holiday season, and people in general plan on spending less this year. But another study said nearly half of Gen Z shoppers will make at least some purchases on social media, while the US average is just ⅓. Most online holiday shopping will take place on mobile instead of computers, and ecommerce shopping will be up less than 5% per some reports, and over 10% according to others. Black Friday stats also indicate that mobile outpaced desktop - smart phones delivered 54% of online sales. “Global data from Shopify also showed strong mobile performance for merchants on that platform. Mobile versus desktop 76% to 24%, respectively.”

Large companies report that various types of consumer fraud are on the increase, and cost $100 billion annually. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Thinking of using AI to create some products and images to sell? Be aware that AI art is not copyright-protected, at least in the US at the moment. A recent case led the court to rule that “human authorship is a bedrock requirement of copyright.” [article includes a copy of the entire case]

Need some free web design tools? Practical Ecommerce has a recent list of 19, and an even more recent list of 17. 

MISCELLANEOUS (including humour) 

A snarky article in the Verge had SEOs all worked up, and some were very defensive about it. I thought the whole thing was hilarious. 

Reminder that there are usually consequences for (and laws against) improper use of a customer’s private information, which includes asking them on a date. “Almost one in three people aged 18-34 have received unwanted romantic contact after giving their personal information to a business, a UK poll has shown.”

Do you know what happens to your website and social media accounts when you die? Sometimes, even the platforms get confused about this, and there are few laws. 

Jewellery finding company TierraCast is closing by the end of 2023. 

UPDATED: December 4, 2023

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