#also the video has english subtitles if y'all want to understand this better

[placegrenette]

On 5Miinust (+ Puuluup) and the pleasures of sticking idol pop where it (supposedly) doesn't belong.

I haven't been around much lately, y'all. Partly because my dudes have also not been around much, although ZaQ continues to post a series of videos on the ARTJAQ channel, teaching the audience about... something. I continue, in turn, to not understand Kazakh. Throw in increasing disillusionment with K-pop (I guess now we know why GFriend was so abruptly shitcanned, though the knowledge doesn't make me feel any better), a general post-October-7th discomfort with most online pop-music discussion spaces, and work to get done at home, and Tumblr just hasn't been a particularly rewarding place for me lately.

I didn't think Eurovision was going to be a rewarding place for me this year, either. And then Eesti Laul happened.

It's like some divine imp was watching and saying to themself, "You know what Jessica needs? A pop-rap group from a former Soviet colony whose members love video games and refuse to take themselves seriously and release lots of goofy content that sorely lacks English subtitles. No, another one."

To clarify: the description in the previous paragraph only refers to four of the six people making up Estonia's Eurovision entry this year. The two guys in the clip with talharpas are the respected "zombie-folk" duo Puuluup, who play world music festivals and draw their own album covers and seem like a very fun and intelligent duo. They somehow have fallen into league with 5Miinust, a four-member (previously five) group that has been around since the mid-2010s. To the best of my knowledge 5Miinust have never been accused of being Satanic and/or gay like Ninety One have, but they are either a party group, a hip-hop group, a boy band, a bunch of frat bros (see this album cover), or a very savvy business collective whose members include a former advertising specialist and a trained accountant. Or, most likely, all of the above at once.

The 5Miinust / Puuluup collaboration by itself is charming enough, and if you want to know more about how it came to pass, I direct you to Overthinking It's very good video on Estonia's entry. And "Nendest Something Something," as @sole-cuore-amore-e-droga calls it, is the best kind of fun: chaotic at first listen, carefully constructed subsequently. I don't expect it to do well in Malmö. (I think "Europapa," which is also a seemingly chaotic song that turns out to have a lot more going on than its bouncy surface would first indicate, will win overall.) And I don't really care. I'm not sure 5Miinust and Puuluup care a huge amount about the scoreboard either. They've already recorded a full album together; they seem to be having a good time making silly videos for social media. They'd be my winners even without the added bonus, which is that these guys are absolutely giving idol-pop goodness.

I mean: go watch that Eesti Laul performance again. With the exception of the bridge, each performer gets his own solo time, a classic idol-pop move. There's choreo! And the styling: everyone shirtless under a suit jacket, but each suit jacket tailored slightly differently—that is such an idol-pop live-performance look. I cannot be the only person who clocked that Korea's suit is cut the same way as Nine's for "libidO" live stages, just more conservatively.

And the deeper you get into the 5Miinust rabbit hole, the more idol-pop-esque goofiness you find. Drag performances? Yep. Live radio performances with gimmicks? Here they are stripping to "Vamos." Super-dramatic award-show performances with loads of backup dancers? Here they are at last year's Estonian Music Awards. Do you need to learn the point dance? 5Miinust and Puuluup will combine forces to teach you the point dance.

And yet, talking about either (and both) of these groups as idols is a gloriously stupid idea, because "idol pop" suggests a willingness to subjugate themselves to audience demands that neither 5Miinust or Puuluup, for all their combined marketing skill, have. Idol pop historically depends on hierarchies—performers deferring to management, and, in a different way, to their audience—and that's not how 5Miinust or Puulup work. When I wrote up a guide to who's who for /r/eurovision, I said that Päevakoer is 5Miinust's maknae, and it was a joke because I'm pretty confident no one within 5Miinust has ever cared for one second who's older and who's younger. Just the fact that two different groups with a decade between them found creative inspiration in happily treating each other as equals gives the lie to the idol-pop framing. Nobody's bowing to Marko and Ramo. The whole idea is so far from how these particular performers relate to each other as to be nonsensical.

Which means: idol-pop goodness without stifling hierarchies; idol-pop goodness by people in charge of their own careers, who post goofiness on their own terms; idol-pop goodness combined with musical experimentation born of mutual respect. YES. YES. SIGN ME THE HELL UP.

(If it doesn't go without saying at this point, I would give a lot for my new faves to somehow meet my existing faves. Ninety One might not have enough English comprehension to make the meeting work, though. I think 5Miinust's ex-member Gameboy Tetris might speak Russian; whether he wants to speak Russian would be another story.)

I got lucky, and found people also willing to enjoy the 5Miinust-and-Puuluup-as-idols ironic glee. @sole-cuore-amore-e-droga really kicked things off by making that awesome lyrics video, and from there we got a line distribution video and a logo design for our fandom (Estoners) and photocards and a fanchant and a lightstick design and a "Gangnam Style" mashup and chibi art and then more chibi art. It has been one of the highlights of my past month, being able to giggle unreservedly with strangers. I haven't been able to do that in a long time.

Eurovision happens in two weeks, and then there will inevitably be a dropoff in activity, no matter where "(nendest)..." places. Without the Eurovision framework (and the English-language content that comes with it) I suspect most Estoners will move on. I'm still going to play the album, though, and keep an eye on these guys. Any chance to expand idol pop into more humane spaces, I'm going to take, no matter how silly it seems.

[intergalacticwhales]

Esta canción (y el video) encierran la rabia y angustia contenidas en quienes reconocemos nuestra conexión con nuestra ancestralidad, que vemos la historia borroneada de nuestras familias y cruce champurria fuera de la historia “oficial” que se nos ha enseñado, y que sentirmos el frío lacerante de la ciudad mientras que se mata a nuestro pueblo en lucha y se envenena a nuestra mapu. Esta canción significa para mi un grito de angustia, pero también una rebeldía a aquello que quisieron venderme: el proyecto vida despolitizada neoliberal, que encierra sólo muerte. Yo no quiero morir aquí.

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This song (and video) encapsulates the anger and anguish contained by the people that recognize our connection to our ancestry, the ones that see our families’ erased history and our champurria (”mixed”)  junction outside of the “official” history they tried to teach us, the ones that feel the coldness od the city meanwhile our people that keep fighting are being assassinated and out mapu (land) is being poisoned. For me, this song means a cry of anguish, but also a rebellion from that which they tried to sell me: the depoliticized neo-liberal life project, that only encloses death. I don’t want to die here.