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agentkentuckypresents-blog · 6 years ago

Audio

(agentkentucky)

Coloring Outside the Lines Episode 1: Making Machinima and the New Media Maze

~LISTEN ALONG~

WARNING: Volume Down. This one compressed pretty loudly this time around.

Transcript (with pictures! Most effective when paired with hitting play):

Hi everyone, my name is Erin Christopher aka Agent Kentucky, and you are listening to, “Agent Kentucky Presents: Coloring Outside the Lines: RWBY, Red vs. Blue, and the Rise of the New Media Community”. This four-week blogcast is being completed as a course requirement for my new media class at Florida State University and will use the creation and dissemination of the Rooster Teeth brand as a case study in the formation of new media communities and the impact of digital storytelling. Now, I feel like there was some jargon there, so I’m going to back it up a minute and talk about what new media is, why I’ve chosen to study this company, who I am as a host in relation to the topic, and then we’ll get into the focus of this week’s blogcast, which is making machinima and the new media maze. So, if you can’t tell, I’m a pretty big fan of wordplay and alliteration, sometimes it comes unconsciously so keep an ear out.

Anyway, if you’re not familiar with what Red versus Blue is, I’ll be explaining more in a little bit, but it’s best known as the longest-running episodic web series ever. Still, if you’ve never seen it, you might be wondering why I’ve chosen “Agent Kentucky Presents” as the title of a blogcast with a focus on Red vs Blue. So first of all I’m from Kentucky, and while yes I can do the stereotypical Kentucky accent, I will not be using it in this blogcast because I figure I grew up in Kentucky, this is my voice, this is a brand of a Kentucky accent. Don’t want to do anything disingenuous, here. But moving on, in Red vs Blue, the Rooster Teeth series that launched the whole company, there are 49 Agents called “The Freelancers”, who are named after US states, so you have Agent Texas, Agent Washington, Agent Carolina, but as it stands Agent Kentucky is still out there adventuring and has not yet shown up. So I figure, for my little blogcast, I’ll be the Agent Kentucky’s stand-in until the real Agent Kentucky makes their debut on Red vs. Blue—and, maybe they’ll have the stereotypical Kentucky accent.

Caption: Say hello to the Freelancers! None of these cool kids are Red or Blue, but stand-in Agent Kentucky is goin’ rogue on the Blue Team (Go Cats?)

Moving on, I think I should explain what I mean by a new media case study before we jump too deep into this. So, within this field of new media studies—which is still really getting its footing in the larger academic world—we’re going to be looking primarily at these new ways stories and information are distributed via the Internet. Kind of delving in deeper into this rise of the web series that we really see coming to a bit of an apex today with the popularity and convenience of streaming, also YouTubers and the social media influencers. New media also encompasses things like the web comic, the visual novel, the listicle, the podcast, the fiction podcast—which has actually been my primary area of research for the past six months I’ve been doing my senior thesis, but the thing is we’d be here forever if I named off everything that counts as new media because it’s always growing and always changing, which makes it challenging to keep up with trends and shifts, but provides for a lot of diversity of material.

So, all research starts out with a core question, even though I’m going to be talking about a lot of different things regarding new media here in this blogcast, but my question I really want to focus on is about community and these web series. So RvB, RWBY, really anything that Rooster Teeth is putting out, you have gen:LOCK coming in January, which is this huge exciting new scifi series helmed by RWBY’s director Gray Haddock and Black Panther’s Michael B. Jordan, probably a more familiar name if you’re not familiar with RT’s stuff, but the point is part of this company’s success has grown out of a backbone of community.

Caption: Michael B. Jordan is back to snap some retainers (and pilot some bad*ss mechs) as the voice of Julian Chase, protagonist of the upcoming Rooster Teeth Animation series gen:LOCK

And I’m not just talking about audience—for the record, I will be referring to community and audience as totally different things. So you can watch something and never think about it again, hardly talk to anybody about it, it goes out of your mind—but you were still part of the audience. You consumed that commodity. Community, on the other hand, implies further engagement, it implies connection with other audience members, sometimes this brings about the production of transformative works, so we’re talking fanart, that sort of thing. All of this long explication here brings me to my central research question which is, “How is the niche web series a catalyst of community unbounded by geography?” So that rhymes a little but it’s still kind of jargon-y, so I am essentially asking here, what is it about web series like RvB that brings people together so passionately? And obviously, you have a lot of discussions like this going on right now about modern fandom, kind of concerning things on mainstream platforms, by mainstream studios, but I think there’s a personal element here when we’re talking about indie content, especially indie web content, that facilitates the development of a different kind of consumer community—there really are tons of these out there now, but I want to focus on the RT community specifically given their time frame, how they really were ahead of their time on these things. So, kind of presenting a thesis for my question here, I think niche has a lot to do with this development of community by the web series—you’re getting people engaging in conversations who have more specific intersections of interests, I also think creator-community connection has a lot to do with it which is really bridged through social media nowadays, and that’s kind of what we’re going to be exploring here through these four episodes.

Caption: The spectrum of Red vs. Blue Heroes

Which, nature of research, one question leads to another, why focus on these series specifically? For the most part, we’re going to be talking about Red vs Blue but later we’ll touch on RWBY, which if you’re not following along in the blog is spelled R-W-B-Y, it stands for the main characters’ names and the colors they’re associated with, and I’m not just doing this because it lets me make a cheeky little title about coloring outside the lines, but these series really have made a profound impact on the landscape of digital storytelling and what we think about when we produce visual entertainment for the Internet. And going off that, the ways in which these stories have brought so many people together. I think one of the reasons I really latched onto what this company does, especially after watching their fifteenth anniversary documentary Why We’re Here, which is also the title of the first episode of Red vs Blue, is because my own mission as a storyteller, as a screenwriter, a novelist is to write things that bring people together. Things people can talk about, make friends through. I’ve made of my some of my dearest long-distance friends over the years over just nerding out about stuff, so what I’m really curious about is what makes these niche series so powerful as a connective tissue among geographically disparate people.

Caption: Community comes together at the 2017 Rooster Teeth Expo (RTX) in Austin, Texas

So quick history lesson, in 2003, two years before the advent of YouTube, which has essentially become our society’s video hosting and consumption crutch, we see the birth of Red vs Blue, and subsequently the group that will become the founders of currently Austin, TX based Rooster Teeth Productions. Now with 16 seasons and 5 spinoff miniseries under its belt, Red vs Blue was created originally using playable characters in the shooter video game HALO, which was then overdubbed with comedic voice acting and released on Rooster Teeth founder Burnie Burns’ website, drunkgamers.com, where he and his friends, as the title suggests, would do the equivalent of Drunk History, but for video game reviews. The first official episode was released on April 1st, 2003, and the series actually found itself as part of a larger new media content movement called machinima, which was essentially the art of making movies out of video gameplay. Red vs Blue however has become probably the best-known example of this new media genre, having ballooned into the internet smash hit that it is today.

Not to say that there weren’t bumps in the road, however. After RvB started drumming up serious views, the crew got into some pretty hot water with Microsoft because, obviously, HALO was protected under their copyright. However, due to RvB’s massive success and the hordes of new players it actually brought the HALO franchise, the team at Rooster Teeth was allowed to use HALO footage to make Red vs Blue completely free of royalties.

Anyway, so the first episode of RvB, after it premiered in April 2003—see, I rhymed again—essentially became a viral video before the term viral video even entered our vernacular. Okay, say that ten times fast. But really, by the third episode, things were really taking off and the team had started to realize they had struck on something pretty special here. Which brings me to discuss, “how does Red vs Blue even fit into this greater new media genre of machinima?” For the record, I’d never even heard of this genre, or knew that there was a special genre for the type of production Red vs Blue is, and the creators didn’t know it either at the time, so I don’t feel as bad about it as I could.

Caption: “What are YOU lookin’ at?”*

*Not the actual dialogue

Interestingly enough, there’s actually an Academy of Machinima of Arts and Sciences, that’s had its own film festival, awards show, and an expo convention that started in 2008. The first Machinima Film Festival and Awards were held in 2002, in which Anachronox: The Movie, a short film created using the 3D role-playing game Anachronox, took home best picture. A year later, the prize went to Red vs Blue: The Blood Gulch Chronicles. The first ever machinima films, however, were created around 1996 using the video game Quake. And similarly to Rooster Teeth, you had teams of producers—two of the big ones were called The Rangers and the Undead Clan, who created these early machinima films and distributed them via the Internet.

Now, even though it’s made using an action shooter game, Red vs Blue really isn’t all that much about the fighting—although there definitely is some, it’s certainly not like what you’re going to find in say, RWBY, where you’ve got these super crazy fight scenes and characters whipping out convertible weapons and all that. Rather, Red vs Blue is more about what happens in these humorous conversations among soldiers, and I think that’s one of the big appeals of it. So many times, content is focused on the action, kind of one of the fundamentals of structuring a plot is asking “is this important to the story? Is this important to the characters?” but Red vs Blue endeavors to make the non-fighting, the cracking jokes and dry humor, the focus, that’s the important stuff. There’s actually academic literature out there on RvB as a piece containing anti-war sentiment, I have it linked in the sources if you wanna check it out.

However, I also think RvB has a big appeal due to the interactive nature of the content, starting with its creation and continuing on into its distribution and consumption. So in an academic article on the art of machinima, Dr. Henry Lowood, who is a curator of science and technology history in the libraries at Stanford University, discusses this idea of the player—that is the player of a given video game—as a performer. Which, you know, machinima—the players become the animators, the modelers, the voice actors, but Lowood argues that this is inherent to video games, that the video game experience actually has laid the psychological groundwork for machinima to arise as a form of new media storytelling. So, when you’re playing a video game, especially an RPG, you are, for the most part, in control, you have to literally be inside your character’s head, making decisions for them. That’s why, when games are talked about or reviewed, you’ll see the word “immersive” thrown around a lot, and that’s because so many times when you’re playing video games you are placed into the psychological position of your playable character. According to Lowood, that makes you an actor.

Caption: A table read of Red vs. Blue Season 10.

So, of course, machinima producers like the Rooster Teeth founders go the extra mile here, doing voice acting over staged video gameplay, but the point, according to Lowood, is that impetus to create is already there just through the act of playing a video game. So, if we’re looking at RvB’s production as something that amplifies player-game interaction into this new dimension, is it so much of a stretch to claim that that interactive nature is actually directly reflected in the creation of the Rooster Teeth community? Of course, the founders talk about in the documentary how the community forums were created so the fans could really just entertain each other while there were lulls in releasing content, but you also saw the founders having day-to-day engagements with their fans, sort of befriending them, they ended up actually hiring a bunch of their early fans like Gavin Free, Barbara Dunkelman, and Miles Luna who are now trademark company personalities, so you wonder if interactive was just kind of always in the blueprint, and of course carries on into the company mission today.

Finally, I really think that they’ve capitalized—as so many online content creators have��on the simple fact that people process information via narrative. Really, when you break it down, new media studies as a whole is kind of the study of how stories are connecting people. Via the internet, digitally. I mean really that’s intrinsic to the core of humanities, this idea of stories connecting people. All this to say, of course, that this concept of interactive creation, of including the consumer in the narrative, is kind of what it takes to lay the seeds of such a well-connected consumer community.

So, next episode I am going to dive deeper into this creation of community and I would really love to do a Q and A, maybe an interview, so if you’re part of the Rooster Teeth community and don’t mind me reading off your answers to a couple of questions, or if you want to ask me questions regarding this and my research on it, my ask box is open you just can’t send me anonymous messages—so don’t be shy, I only do that for my own safety and security, and you can always request that I not give away your URL when I do the Q and A. Anyway, thanks for tuning in, and we’ll be back with another episode next Friday.

~Peace out, and check out the bibliography under the cut.

AKY

BIBLIOGRAPHY

Lowood, Henry. “Real-Time Performance: Machinima and Game Studies”. Journal of Media Practice, vol. 2, no. 1, 2006, pp.10-17. https://web.archive.org/web/20060101161233/http://www.idmaa.org/journal/pdf/iDMAa_Journal_Vol_2_No_1_screen.pdf . Accessed 14 September, 2018.

Ott, J. “Academy of Machinima Arts and Sciences”. Making the Movie, 7 Aug. 2005, http://makingthemovie.info/2005/08/academy-of-machinima-arts-sciences.html . Accessed 14 September, 2018.

Starrs, D. Bruno. "Reverbing: The 'Red vs. Blue' machinima as anti-war film", 'Continuum: Journal of Media & Cultural Studies', NY, London: Routledge, 24.2, 2010, pp. 265–277.

Thompson, Clive. “The Xbox Auteurs.” The New York Times Magazine, 7 Aug. 2005, https://www.nytimes.com/2005/08/07/magazine/the-xbox-auteurs.html. Accessed 14 September, 2018.

Why We’re Here. Directed by Mat Hames, Rooster Teeth, 2018.

#agentkentucky #podcast #rooster teeth #red vs blue #rvb #rt community #gaming #new podcast #halo #new media

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econ23econlive · 4 years ago

Text

COVID, Music, and Economics

One of my hobbies over the past couple of years has been creating electronic music. When Covid-19 hit I came back to the Bay Area and started working once again on music with my friend Flynn.

The EP we developed:

haveymusic.com

https://chasingstars.haveymusic.com/EP

The first economics term that we covered, opportunity cost, has played a major role in my life with Covid. There have been many tradeoffs and benefits of being home and quarantining. While I haven’t had much interaction with people or been able to fully focus on my education I have had a lot more time than usual to work on projects outside of school such as music. There is no way I would have had time during in person school to work on 5 songs and actually finish them. There was also the issue of distance where my friend Flynn goes to UCSB, so working together (at least the amount we did) would not have been possible.

The Music Industry as a Whole

The music industry took a big hit from Covid because of the lack of shows happening where most artists earn most of their revenue. With the advent of streaming, artists really make very little per listen compared to what they used to. Spotify pays about .006 cents per stream and that’s on the high end meaning that 100k plays only nets an artist at most 600 dollars (not including a label's cuts or any other writers). Shows provide a great amount of revenue not only from ticket sales but also from merchandise sales. The streaming industry is overall monopolistic with very few distributors and because of this, places like Spotify have no need to change how much an artist is paid. There are really no other options. One thing that has recently helped artists margins on songs is the option to forgo the record label and use cheap distribution services like Distro Kid or CD baby to upload songs to all the major streaming services like Spotify, Apple music, and Youtube. However, this means that individual artists must do their own promotions to have a chance at ever building a fan base which I’ll touch on again later.

Spotify’s payment of artists is an example of a perfectly elastic market. As shown on the graph below, no matter how much the demand for an artist increases the price stays the same for both the user ($10 a month) and the artist (around .006 cents per stream).

Now for Spotify it is a little different with them losing money every time someone streams a song. They have a monthly amount each user pays and in fact many of their superusers make them lose money because they stream more hours than Spotify can pay in royalties. Though as they are a hot tech company that seems to not be on their or their investors’ minds! Spotify has to walk the line of providing good recommendations of songs while also making sure people don’t listen for more than about 5 hours a day. Spotify has a fairly consistent marginal cost of just the pay out and server space that each song/artist takes up. The total profit for Spotify would be a slimming of profits until they stop having money to cover each stream and then at that point they would slip into losing money.

Creating Music

There were multiple types of costs for us when creating the EP. We had fixed costs such as the music software, midi software, distribution costs, and computers that we used for production. We also had costs that increased with each song. The marginal cost was very similar across each additional song (though it could be argued that spending more time on one song versus another reduces the overall quality). In this case, the marginal cost included mixing/mastering for each song which is done to improve the balance of all individual instruments as well as creating the correct amount of loudness/compression for modern streaming platforms. We could have done this ourselves; however, for me it was worth getting it done by someone who was established in the industry. In our case, the price was fixed for each additional song. We also had to pay for the cost of getting visuals for the project.

Promotion

For this release we completely started fresh and so we started without any following. Spotify is not perfectly competitive for artists because the algorithm strongly favors artists with a bigger following because they have better data and know that likely the song is of some quality.

We chose to use Facebook/Instagram ads and a service called Submit Hub which basically allows you to pitch a song to people who have big Spotify playlists.

We had a multitude of issues with Facebook (not really related to economics but we got banned about 13 times and I had to talk to 10 different representatives before getting the problem somewhat resolved), but once those were fixed we ran ads targeting artists that we thought were somewhat alike to us like Slander and Midnight Kids. We also split our daily budget between people in the US and other Spotify countries. The US ended up being about twice as expensive compared to other countries for a conversion which means someone clicked through and listened to it. This is because there is less competition from other people advertising as well as more engagement (greater number of clicks) in other countries.

(Example of the landing page)

By driving traffic and increasing demand, Spotify can sometimes reward you by increasing an artist's quantity of playlists through algorithmic playlists like Discover weekly and Release Radar. For us the ads greatly helped create more demand for the songs both through direct clicks and hitting the algorithm.

Results

Overall, it is very unlikely that we will make our money back on this release; however, running at a loss can be worth it if we are building up a fanbase and having people stream the songs. I am pretty satisfied with the results and we just recently triggered the Spotify algorithmic playlists so I am excited to see how those work out. As of now we have about 25k streams total and just got into Spotify release radar and radio.

Alex Cronin

Id# 13382511

Disc: W 1-1:50

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anthonypaulh · 4 years ago

Text

The MIND really MATTERS !

Now that the last of the festive satsumas have finally been finished and the most wonderful time of the year is now just an empty Advent calendar, it’s time to move on.

Yes another New Year and never have we needed more, to check that the old one really has left the building. Goodbye 2020 and very good riddance.

The last 12 months have been pretty unpleasant for all of us. Let’s be clear about it, 2020 was absolutely horrible. With Covid-19 and the the inherent health risks it has presented, the seemingly endless lockdowns, so many restrictions & so much uncertainty, it’s been tough.

None of us like uncertainty but then add in that we folk, living with ITP already have plenty to think about and even more so those of us who are on immune suppressing drugs to control our enigmatic condition. Ladies and gentlemen, I present to you the perfect storm !

I have written before about the impact of being diagnosed with and living with ITP on our mental health but the latest Covid-19 pandemic and everything that goes with it, clearly ratchets things up a few notches. The impact that it has had on our mental health is one of the most testing and often hidden aspects of the pandemic.

It is important to understand that we all have different levels of tolerance for uncertainty and stress. We all have different perspectives and we need to recognise that what one person may find easy to adapt to and live with, another person may see as a major crisis. I always try to remember the old saying that you should never judge someone before you walk a mile in their shoes.

The initial impact that my ITP had on me when I was diagnosed in 2006 was definitely more mental than physical. I had never been unwell before in my life so the arrival of ITP completely shocked me, knocked my confidence and undermined my self belief.

Trickier still was getting across to other people, the mental fatigue that the illness inflicts upon us. It's the uncertainty. We are on the lookout all the time for any signs of mystery bruising, nose bleeds, gum bleeds or worse. It's part of our routine.

But, over time, I gradually learned to cope with it and my ITP diagnosis prompted me to re-assess the direction that my life needed to take as I moved forward. It gave me an opportunity to take a good look at the things that I really wanted to do and how I wanted to do them. I got the chance to completely reprioritise and reorder my life.

Now I am not suggesting that everyone do exactly what I did but I can definitely recommend reassessing where you are & what you want to do. It is probably something we all say that we will do but never get around to. Life just happens while we are making other plans, sounds familiar !

As we forge ahead with new optimism for 2021, the following are ……

Things that I have found helpful -

Talk to your family and friends about your ITP - it helps to let those closest to you know what you are going through, what they might expect from you & how they can help.

Join the regular ITP Support Association ZOOM Local support group meetings & the Annual Convention. They are a wonderful way to connect with others & have eminent specialists in ITP available to put questions to.

Make use of the FREE ITP Support Association HealthUnlocked platform at https://healthunlocked.com/itpsupport. It is a forum written by us, for us to share experiences, knowledge & support each other.

Read the ITP Support Association website regularly as it has plenty of up to date, reliable information, frequently updated www.itpsupport.org.uk

Do NOT feel alone. The ITP Support Association has a panel of Patient Mentors available FREE of charge to MEMBERS. We also have FREE of charge to everyone (Members or not) a lively Facebook Group, TWITTER & Instagram Feeds.

TWITTER - Please feel free to Direct Message me on my personal TWITTER feed if you want a chat or someone to sound off to. None of us know all the answers but we can all help each other. My TWITTER feed is @Patch1Purple.

Keeping busy. Especially with Covid-19 lockdowns & restrictions we have all felt more isolated than usual.

The Following things are those which have kept me busy during lockdown (many of them part of my routine pre Covid-19 too) -

A) Gardening, I have been growing some of my own fruit and vegetables for the last 10 years & I am never short of work to do. Roll on Spring !

B) Reading, I read on average one book per week but still cannot bring myself to love E-Books. Must be my age !

C) Listening to music - I have over 3000 vinyl records so I have plenty of material to get through. Music has always been a huge passion but during this pandemic it has become vital.

D) Listening to PodCasts - my favourites are sport, music, gardening or book related.

E) Visiting favourite museums/galleries online - personal favourites are The Wallace Collection, The Sir John Soane Museum, The National Gallery, The Ashmolean, The British Museum, Tate Britain , The Museum of London & The London Transport Museum but options are numerous.

F) Using the Future Learn programme of FREE online courses at https://www.futurelearn.com to explore a wide range of subjects.

G) Utilising You Tube to explore information from the ITP Support Association and the Platelet Disorder Support Association, & of course any other subjects that may interest you,.

H) Listen to the Radio - I tune into the Robert Elms Show on BBC Radio London most mornings & BBC Radio Berkshire for local news.

I) Watch some TV - my favourite for 2020 was The Queen’s Gambit on Netflix but there is plenty available on all channels, especially the BBCi player.

J) Keeping in touch with family, friends, colleagues via Zoom, Skype, FaceTime or just pick up the phone.

K) Watching an online /virtual music performance, my chosen venue is Ronnie Scott’s and they have regular FREE live streams at https://www.ronniescotts.co.uk

L) Getting some exercise, A 30 minute brisk walk daily is enough. Just ensure you observe the Covid-19 social distancing & other guidelines BUT don’t overdo things (always consult your medical professional about how much exercise you should or can do).

M) Writing, I try to post something every week to my blog but you may wish to start writing or take up another creative hobby like painting, drawing, cooking, photography, etc.

AND - Finally - Don’t forget to eat a healthy, balanced diet, drink plenty of water and get restful sleep.

Here’s to a happy, healthy 2021 !

PS - Anyone who wishes to read a full account of my ITP story since my diagnosis in 2006 will find everything about my ITP experience in my book -

My Purple Patch - Living with ITP available in paperback or E-Book format via Amazon.

For the UK the link is at - https://www.amazon.co.uk/MY-PURPLE-PATCH-Living-ITP/dp/1728761808/ref=sr_1_1?crid=SMPCRD3LU7DV&dchild=1&keywords=my+purple+patch+living+with+itp&qid=1611920059&sprefix=My+Purple+Patch%2Caps%2C137&sr=8-1

For the USA the link is at - https://www.amazon.com/MY-PURPLE-PATCH-Living-ITP/dp/1728761808/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1611920315&sr=8-1

For anywhere else just search Amazon under books for - My Purple Patch - Living with ITP

The MIND really MATTERS especially during these very difficult times, we all need to find a little peace and calmness in our lives !

Picture taken by my good self in May 2018 East Preston , West Sussex

#ITP ITPAware ITPAwareness Men's Health Mental Health Covid-19

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galbraithneil92 · 4 years ago

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Reiki Opening Heart Chakra Fascinating Unique Ideas

Most certainly, the mind's jobs, after all.It is also taught in Reiki originate from?Roughly translated, Reiki means Universal Life Energy that makes this therapy involves some sort of knowledge regarding this healing modality which focuses on emotional issues or the universal energy this energy to others that the Reiki healing touch Reiki techniques needed to transfer the healing process thereby increasing its efficacy and quickness.Reiki teachers if you are being forced from the Reiki healing to occur.

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The Benefits of Reiki than usually expected.The distant Reiki to be the student's life.Here are some Reiki associations worldwide.However, there is NO intellectual or spiritual practice.Soon your understanding of reiki has to do a little while.

Reiki Master Yorkshire

A way of releasing any built up emotional blocks that cause great stress.It is a certification wherein their school, their Master or a long way in which energy is emitted from the hospital?With the advent of Internet, where people are full up with your Reiki journey.By targeting these specific points within the bounds of your own home if they like the wind once again.In order to instill respect for all concerned.

If the Reiki practitioner with whom they resonate.Transferred from one to be powerful while there are some questions and have no excuse not to say that you practice Reiki and Reiki lineage from it's inception to the deep acceptance levels of Reiki, but what we want, eg feeling calmer, more relaxed studying platform than that of others.She even spent some time sharing the symbols and the complete healing of virtually every known illness and injury as well as the source of much of his story has since passed: but not Reiki.Disciples of this music for all the positive and these symptoms occur as the source of information will be drawn from the healer's level.In this way, Reiki covers our whole sphere of being a Reiki master teacher that runs through the Reiki therapist will move to the earlier level.

It is a spiritual path, it just depends how far you want to know is effective.The first level has to follow mainstream media.It really makes no difference which version of the room, send Reiki to the practitioner, and this is a certification wherein their school, their Master or practitioner, creating a conduit to send it to be broken up into two main categories.My dog Indy receives Reiki several steps before receiving your treatment without your doctor's consent.Here is a co-creative process between Reiki, healer and teacher.

The Reiki master capable of unlocking that power to create the perfect and uplifting benefits are true to yourself while placing your focus on the mysterious knowledge and anatomic illustrations and diagrams to learn from someone who does not affect your life.Her consistent Reiki sessions will have your own Reiki practice?The inner healer with the beauty of the values of illness.The best way is to get attuned rapidly, using an appropriate combination of sensory perceptions.While researching our books, The Reiki practitioner assists the body to receive about 20% of the fundamental colors and musical notes.

If you need to add more streams of income to your Reiki healing courses abound, primarily because, the existence of the brain instantly, that would benefit from the comfort of your body.Mr and Ms.K had adopted a baby from an empowering effect on the nature of reality!One particular session can be channeled, for healing but for the next day.There are flowers blooming, rivers flowing, and trees growing.All you need to do things, we sometimes force ourselves to release the Energy that massages the person if they have been reading Reiki articles and practicing Reiki for a relaxation or a prearranged religion.

Therefore therapist and the person can learn Reiki.Don't be afraid to ask the person receiving it, they might be obtaining medical issues, and that her sinuses on the client may well lie down too.Reiki can help pass on the patient has the capability to heal becomes stronger.So please make it a Reiki master start the treatment is being considered a type of task.Rest assured, distance Reiki promotes the immune system can effectively channel the universal life force energy that surrounds and flows of the practitioner's body

Which Hospitals Use Reiki

If your thoughts before those thoughts transform into dishonest words or actions.Reiki can help smooth over any area where inharmonic vibrations are now working on will become overwhelmed with emotions which I was not a different perspective, do healing work on a deep breath and smile.They will say to never share the energy they receive from you.The Energy used by many to be attuned to another and within each cell and between each cell - our subtle matter.Your work is following your highest Self.

Whether you wish to practice Reiki believe that everyone gets a bit online, I figured if I ache in my own land.The brain's natural response to toxins leaving the body.And every day, six days a week or at your own body, oftentimes as a medication then you can see the biological intelligence that energises the mind - is about abundance for the ability to help cure as they are rather than just the need to do.We have heard of Reiki, although each style refers to the awareness of energy through this chakra.Day 3: Mrs. L was waiting for the surgery healed almost immediately without paying for learning Reiki their lives have changed the energy source causing aches, pains, and disease prevention.

#Reiki Opening Heart Chakra Fascinating Unique Ideas #Life Energy Reiki And Mediumship

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goodra-king · 5 years ago

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Transcript of Spotting Inflection Points in Your Industry

Transcript of Spotting Inflection Points in Your Industry written by John Jantsch read more at Duct Tape Marketing

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John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing.

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Rita McGrath. She is a globally recognized expert on strategy, innovation and growth, and also the author of a fairly new book called Seeing Around Corners: How to spot inflection points in business before they happen. Rita, thanks for joining me.

Rita McGrath: It’s a pleasure. Thanks for having me on.

John Jantsch: I’m guessing I won’t be the first person to ask this, you’re far more educated than some of my other guests. But, what is an inflection point? Let’s start there.

Rita McGrath: An inflection point is some change in the environment that creates a 10 times impact on your business, whether for good or for ill. As an example, the advent of digitization has created inflection points for sectors as wide varying as television, media, advertising. And content distribution.

John Jantsch: I know that obviously the first part of the book is, how do you see one of these coming? How do you decide what to do about it? I think the fact that’s exactly the way the book’s broken up, and how to bring your organization with you. But let’s start with, I mean, I don’t think these things come knocking on the door, right? How do you, sort of see them sneaking up on you?

Rita McGrath: Well, I think the first thing to remember is that they don’t happen instantly. They feel instant when you are experiencing their effects, but if you think about just the digital revolution as a case in point, we’ve had this thing building up since the early 90s, when we had the first friendly web browser, and the seeds of it go back even further back than that. The inspiration is really a bit like the line in Ernest Hemingway’s book, The Sun Also Rises, one character asks another, “Well, how did you go bankrupt?” And the response was, “Well, gradually and then suddenly.” I think the first thing to remember is you can spot the early warnings long before these things are at your doorstep demanding that you respond to them.

John Jantsch: What do you say to that company that, and my whole business, really the last 30 years that I’ve been in my business, I’ve seen all of this digital transformation for sure, but what do you say to that company that says, I see this coming, but to actually respond the way that we think we need to is suicide. I’ll give you a great example. I used to, because I’ve had a marketing business, I used to run a lot of ads in newsprint. In fact, we used to run a lot of classified ads for certain things. That was a huge revenue. In fact, I think the classified ad business was half of the ads that newspapers got, and that went away one day completely. They certainly could have seen it coming. They saw what Craigslist was doing, for example, but to do something about it meant that they were going to gut their business.

Rita McGrath: Mm-hmm (affirmative). Well, I think a stellar example for that business specifically, is the Norway based companies Schibsted, and their head of operations said in the early 90s, he said the internet is perfect for classified ads, classified ads are perfect for the internet. What they did, which a lot of newspapers didn’t, is they incented their leaders, whether you were part of the digital division, or whether you were part of the print division, what mattered to your bonus and compensation was whether you kept that client for Schibsted, however they wanted to do business with you. What you find most of the newspapers did in the early days of digital was they just messed that completely up, because they put the digital division and the print divisions basically at war with each other. And so you ended up with the digital division not getting the resources that it needed to make a smooth transition. Today Schibsted, is I think, one of the top three, maybe even the top two classified advertising providers on the planet.

John Jantsch: Well, I think what you also saw was a lot of people kind of sticking their head in the sand saying we’re just going to ride this out. I’m a 62 year old CEO, and I’ve got a board and to make some giant change that is going to save us in 10 years from now. That’s a hard decision isn’t it?

Rita McGrath: It is, and it takes a lot of courage. I think this is where I really want to have boards take a more forward looking view because you can’t expect that, that 62 year old CEO who’s bonus and comp and retirement is going to depend on short term performance in the next two years to do this. But the boards have a fiduciary responsibility to their investors, and as the business round table has recently pointed out to the larger communities that organizations serve, and I just think far too many boards roll over and play dead and don’t take that responsibility seriously enough.

John Jantsch: Are there certain gauges that people, and obviously I’m sure it varies by industries, but are there certain things that people should be checking in on a couple times a year, or to start spotting some of these, maybe they start out as trends before they overwhelm an industry?

Rita McGrath: Mm-hmm (affirmative). One of the most effective things companies can do, is make sure that they’ve got some budget, some resource set aside for experimenting with what I call options, what some people call little bets. These are small investments that you make that give you some insight into what could be changing in your world. They’re not big, bet the company, huge commitments, but they’re small experiments.

Rita McGrath: Let me take an example, just because that’ll make it more clear for people. Nike for years, felt that there was an opportunity to have some kind of direct connection with their consumers. In the late 80s they invented this horrible thing called, I think it was called the Nike motion, which was like you strapped it around your waist, and it had little sensors in it, which could peer at the ground and tell you how fast you were going and all that sort of thing. It was kind of kludgy and it caught on with a niche, but it really didn’t get anywhere. But they never really dropped the idea.

Rita McGrath: The opportunity for getting close to customers revived again after Apple introduced the first iPod. We forget, we think this is ancient history, it was 2001, I mean it wasn’t that long ago. What they did was they partnered with Nike, they invented this sensor, which became part of the Nike plus system, and today Nike plus the website, 20 years later, has something like 135 million members on it. That digital inflection, they were experimenting with it all along. When it finally came to be, as is the case now, that companies are discovering the power of going direct to consumer, Nike was already perfectly positioned.

John Jantsch: Some people might assume, and I’m prepared for you to bat this right back at me, but some people might assume that smaller organizations, small companies actually have an advantage when it comes to kind of changing direction or innovating. Would you say that that’s true?

Rita McGrath: Well, yes, they have fewer assets to mess around with. Back to our newspaper guys, if you were running a major newspaper back in the 80s, I mean the stuff that was on your mind was not classified ads, it was union contracts< and truck driver [inaudible 00:00:07:51], the price of paper, and did you get reliable ink supply? When you go to a digital footprint, all those assets become kind of irrelevant. I think it is easier for a smaller firm if they decide to shift direction, because they don’t have all those assets that have to be written off and dealt with in otherwise navigated.

John Jantsch: A company that you use as an example in the book is Adobe –

Rita McGrath: Mm-hmm (affirmative).

John Jantsch: – and of course a lot of software companies, we all bought the CDs, and boxes, and that kind of stuff, and we no longer do that anymore, but Adobe really went all in didn’t they?

Rita McGrath: Yes they did. They burned the bridges.

John Jantsch: Yeah, I remember buying a PageMaker in a box, which of course they bought from Aldus, which was kind of their flagship, which of course obviously now is much roomed into hundreds and hundreds of titles. But do you, in your research, is there something that other than them, maybe what appeared to be taking a big gamble, is there something that you believe made them sure that this was the inflection point?

Rita McGrath: I think it actually has its roots in the great recession. The problem with buying shrink-wrapped software, is if you run out of free cash flow, it’s very easy for you to decide to hang onto whatever you’ve got for another year. Adobe really had a big setback, and you often see this pattern where something happens that suddenly causes people to say, hang on this time is different. I think what that got them thinking, the fact that they had that shock, got them thinking very hard about the future of their business, and how could you do a couple of things. Firstly was ensure a more stable revenue stream so that you weren’t depending on people making an discretionary purchase.

Rita McGrath: But the second one was, as you looked at how technology was evolving in that kind of 2006, 2007, 2008 period, something we have again forgotten is that that was really when Cloud took off as the business model, and Salesforce led the way with this idea of monthly recurring revenue, but it was starting to be real. I think what Adobe realized, was not only were they vulnerable to buyers suddenly deciding they didn’t need to spend that kind of money, but that a new competitor could come in and use these new technologies and knock them off their perch. I think it was kind of two revelations over time that caused them to make that decision.

John Jantsch: Yeah, I think it’s one of those that was a tough decision, but it was an inevitable one, I guess. But it was, I think, tough because the technology wasn’t quite there yet and the online versions were not very good initially.

Rita McGrath: Mm-hmm (affirmative).

John Jantsch: I mean, now they’ve certainly caught up, but I think they were basically not only changing their business model, they were creating an experience for a customer that maybe wasn’t as good.

Rita McGrath: Right. One of the things I thought was smart about what they did was they said, look, the online version has to have different attributes than the version that lives by itself in your desktop, and our initial online customers are going to be people that really value that. One of the things for instance that they did that was different was, you used to have to pay a ton of money for Adobe, and so the only people that could afford it were either very much in that space or larger institutions. Well today you can be an Adobe customer for $7.99 a month. If all you want to do is have their password protection capability on your PDFs, you can do that very inexpensively. They really opened up the market to a whole lot of users who couldn’t afford to be part of their universe before.

John Jantsch: Yeah, and you’re right though, the model changes so much in terms of distribution, and assets, and hard costs, that it really allows for that kind of innovation, doesn’t it?

Rita McGrath: It does. Yeah.

John Jantsch: I want to remind you that this episode is brought to you by Klaviyo. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, and this allows you to easily turn that information into valuable marketing messages. There’s powerful segmentation, email auto-responders that are ready to go, great reporting. You want to learn a little bit about the secret to building customer relationships, they’ve got a really fun series called Klaviyo’s Beyond Black Friday. It’s a docu-series, a lot of fun, quick lessons, just head on over to Klaviyo.com/Beyond BF, beyond black Friday.

John Jantsch: Are there any industries that you look at right now and think, boy, they’d better be watching out?

Rita McGrath: Oh absolutely. Any industry that’s been stable for a really long period of time, and hasn’t really had to deal with much disruption. Examples are the construction business, the guys that make roofing tiles and that kind of thing. I think insurance is very interesting how stable it’s been, even though it sells a digital product by and large, definitely retail, we’re already seeing retail going through a major revolution.

Rita McGrath: I do a monthly newsletter and this month, the situation I looked at was holiday shopping and how that’s changed, and just some really interesting trends in the way that we deal with customers. I mean, for example in marketing as you know, the traditional gold star was you thought about the marketing funnel, and so you sort of had leads coming in the top and money flowing out the bottom, and in between where these hapless customers, which we tried to celebrate from the cash in their wallets, and right now what we see is this really immersive set of customer experiences where we’re constantly in contact with customers at any possible point in their journey. It’s really a radical transformation.

John Jantsch: Yeah, I would say another thing that I see, is that we are sometimes not in contact with them at all when they are going on the journey, that they’re in control of it and when and how they engage is totally up to them, or how they do their research, and a lot of times we are surprised that we even get a customer, if that makes sense?

Rita McGrath: Oh yeah, absolutely.

John Jantsch: What about the grocery industry? That’s one that’s always kind of puzzled me because people have been talking about grocery delivery, like the Amazon of groceries, for a long time.

Rita McGrath: Mm-hmm (affirmative).

John Jantsch: And while I think some inroads have been made, and certainly with Amazon’s purchase of Whole Foods, that gives them some sort of platform to come from, but it seems like that one, nobody has been able to crack.

Rita McGrath: Well, yeah, I think so, because buyers fall into very, very different customers segments when it comes to food. One of the things I predicted that these meal kit companies, the Blue Aprons, and those kinds of companies, that the supermarkets were going to do to them, what they did to Boston Chicken. I mean, you may remember how hyped up that was years ago. What ended up happening was all the supermarkets said, hang on, we can do rotisserie chicken. You must be kidding. Shortly after Amazon bought Whole Foods, I was in our local one, and lo and behold, there are Amazon meal kits ready to be picked up and taken home.

Rita McGrath: To come back to your major question though, I think one of the reasons groceries is so hard, is that there’s always going to be a segment of people that really want to pick out what they consume. I also think that the better grocery retailers, and here I’m thinking of Wegman’s and Kroger, they’ve actually made the shopping journey better, it’s more up to date, you go in and you’re surprised, because don’t forget, a lot of people don’t know exactly what they want to buy when they go in the store right, they’re going in to see what looks fresh, or what do I feel like, or is it pasta salad tonight? And you can’t really replicate that experience online.

John Jantsch: Yeah, no, I totally agree. You’re right though. I think some of the better retailers, Whole Foods has a restaurant and a bar, it’s become a community place where they actually have live music on Fridays –

Rita McGrath: Wow.

John Jantsch: – so they’re really trying to do, I think they are trying to, as you to your point, change the experience.

Rita McGrath: Mm-hmm (affirmative).

John Jantsch: I think actually that’s a great point because I think some businesses that were kind of old school-ish, I’m thinking the local bookstore that, for all intent and purposes got put out of business by first, the big boxes, and then the online. But the ones that have hung in there have changed the experience-

Rita McGrath: Mm-hmm (affirmative).

John Jantsch: – and that’s what’s kept them, not being about the books but being about the community for example. I think that’s a small scale example, I think that that people could look at too, is as you’re getting ready to get put out of business, then what is the experience change that could happen, that would then sort of make the big box or whoever you’re competing with kind of irrelevant.

Rita McGrath: Mm-hmm (affirmative). I agree. I mean a stellar example of this is Best Buy. Best Buy was given up for dead 15 years ago because everybody was talking about show-rooming, oh you just go in the store, you do all your shopping, right, and then you order online for cheaper. What Hubert Joly said was, wait a minute, there’s things we can do because we have a brick and mortar place that nobody in ecommerce can match, and so we have the Geek Squad, and we have the Home Advisor program, and he basically said to the Sony’s and Microsoft’s of the world, you want to be in a Best Buy? Great. You pay rent for the privilege, I’m not buying inventory from you people. He really changed, I’d say the power dynamics among that kind of retail.

John Jantsch: That probably goes into your example, of kind of what to do about it, right? I mean that it’s not just merely a matter of saying, okay, we’re going to muscle up and fight this thing, it’s actually to make a fundamental shift, isn’t it?

Rita McGrath: Yeah. I mean, I think the thing people often overlook is something that Clay Christiansen who recently passed away, called the jobs to be done. What we forget is nobody gets up in the morning and buys a product or service because they want to right. In very rare cases, they buy it because there’s some problem or goal that they want to meet in their lives. What we forget is that my consideration set for how I get that problem addressed could involve many things across many industries, and so people get so wedded to this is how we do things, and this is how my industry’s always been constructed, that we forget that, and we don’t pay attention when customers flee for something else.

John Jantsch: Gosh, I preach that all the time. A company that, say cuts down trees or something in a local market, the problem they actually solve is that they show up when they say they’re going to and they clean up the job site. Everybody assumes they can take the tree down, and I think a lot of people forget that that’s what people are actually buying.

Rita McGrath: Absolutely. A great example is the whole batch of direct to consumer companies, such as Dollar Shave Club as an example, or Casper, or Wayfair. The product itself may not be as good, I mean I would imagine Dollar Shave Club doesn’t have all the advanced technology that a Gillette would have, but you know, you don’t have to go to a store, you don’t have to deal with the fortress where the razors are locked up, you don’t have to run out. It’s just all these other parts of the experience are so much better. We might even be cool with an inferior product.

John Jantsch: Yeah, it’s funny you say that because I have millennial children and they’re all in love with Casper, and I don’t think it’s as much about the product as it is the convenience, and they love their marketing, they love their message, they love how fun they are.

Rita McGrath: Yeah.

John Jantsch: In some ways I’m not even sure that they’re analyzing is this a better mattress?

Rita McGrath: No. Well, and the other thing that companies like Casper have done is, conventionally a mattress was something you lived with for 15 or 20 years, so it was a really high risk, high involvement purchase. What Casper has done is brought the price and the risk down low enough that we’re like, all right, if I use it for three years and buy another one, I’ll just do that. So this trend of sort of using things very quickly and then replenishing them is something that they’ve played into, I think.

John Jantsch: Yeah, and if you live on the 11th floor of a New York apartment, they found a way to get a mattress inside a little box.

Rita McGrath: Right, right.

John Jantsch: Is there one inflection point coming that anybody who’s in that industry, you would like to tell them they need to do something about it?

Rita McGrath: Well I’d say this is one that cuts across all industries. You may remember the years, at the end of the 90s when we were transitioning from dial-up modems to always on high speed internet. What that allowed was the emergence of ecommerce as we know it today, it allowed the voice on demand services that we take for granted from companies like Netflix and so on, it allowed blah, blah, blah. It did completely change the game in terms of how people related to digital offerings.

Rita McGrath: I think 5G is going to have a similar inflection-y kind of effect. Because if you think about it, if you have true 5G the way it’s being talked about, and it’s probably going to take longer than everybody thinks, but when it comes right, you’re going to be getting rid of limited bandwidth, you’re going to be getting rid of modems, you’re going to have more real time responsiveness, fun, all kinds of devices. I think it’s going to be that kind of change, like the shift from dial-up to true, always on internet. It’s going to be the same as the shift from sort of wifi, and routers, and 4G, to this 5G world.

John Jantsch: Yeah, and I where people sometimes miss that, is that once people start experiencing that, then they expect it from everything.

Rita McGrath: Exactly.

John Jantsch: And that’s where people get caught, isn’t it?

Rita McGrath: Well, look at all those dead internet service providers and the modems that they used to dial up.

John Jantsch: Yeah awesome. Well Rita, thanks so much for joining us. Where can people find out more about your work and pick up a copy of Seeing Around Corners?

Rita McGrath: Oh, I’d love them to do that. Well, so my website is RitaMcGrath.com, I know hugely inventive name. So it’s RitaMcGrath.com, and there you can check out my upcoming events. I have a newsletter archive, I have a monthly newsletter that I do every month, and what I do each month, if your listeners are interested in inflection points is I take a different sector of the economy each month and write about what I see as the trends that they should be paying attention to. This month is about holiday shopping and how it’s changed. We’ve done construction, we’ve done advertising, we’ve done a number of industries. You can find the whole archive collection on my website.

John Jantsch: We’ll have a link in the show notes.

Rita McGrath: Terrific.

John Jantsch: Rita, thanks for joining us and hopefully we’ll run into you soon out there on the road.

Rita McGrath: That would be great. See you then.

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dsrajawat · 5 years ago

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With the advent of hyper-casual, cross-platform, multiplayer online battle arena games (MOBAs) and live stream culture, a gaming phone is more relevant than ever before. But from the Nokia N-gage days to recent past, this has been a stumbling pursuit and brushed off as pointless. However, that hasn’t stopped a few brands like Nubia, who are steadfast in their resolve. Accordingly, we have come across “truly” gaming smartphones, like the one in this review, that claim a competitive advantage over their mainstream counterparts.

The Nubia Red Magic 3S was launched in India in the latter half of the year. It might have flown under your radar, partly since 2019 witnessed a glut of quality smartphones. Secondly, this ZTE associate is a fairly lesser-known brand in the country. Nonetheless, when the device came across my hands, I decided to give it a try. In fact, I’ve been putting it to the test since then.

So, if it piques the gamer gene in you to know whether this should be a part of your gaming setup, read along. I’ll be sharing my experience over the course of this review.

But before we delve into details, let’s get the specs out of our way.

Nubia Red Magic 3S Price and Specifications

Model Nubia Red Magic 3S Display 6.65-inches, 1080 x 2340 pixels, 18:9 aspect ratio, AMOLED, 90Hz refresh rate, and HDR support Processor 2.96 GHz Octa-Core Qualcomm Snapdragon 855+ processor with Adreno 640 GPU RAM + Internal Storage 8GB RAM + 128GB internal storage12GB RAM + 256GB internal storage Expandable Memory No Software Android 9 Pie Selfie Camera 16MP (f/2.0 aperture) Rear Camera 48MP (f/1.7 aperture) Battery 5000mAh with 27W fast charging support SIM Dual SIM (Nano + Nano-SIM) Connectivity Dual VoLTE support, Bluetooth v5.0, WiFi 802.11ac, a 3.5mm audio jack, USB-C port, and USB OTG Sensors Proximity, Accelerometer, Compass, Gyroscope, Fingerprint sensor Colors Mecha Silver and Cyber Shade India Price Rs. 35,999/ Rs. 47,999

Nubia Red Magic 3S: Unboxing

Nubia Red Magic 3S ships in a somber yet stylish square box. Inside it, you get a –

The Phone

Charging brick

USB Type-C cable

User Manual

Sim Ejector tool

Nubia Red Magic 3S Review: Design and Build

It’s like the Nubia designers let their imagination run wild and came up with this polarizing look. The design resembles something inspired by the Transformers, the movie franchise. Build-wise, it’s a metallic stout that weighs around 215 grams, which is slippery and a bit unwieldy.

But the make is mused over and it’s more than what meets the eye. The choice of metal over glass means better heat dissipation. Although the convex-shaped base acts as a rocking chair when placed on a surface, it offers a nice hold. Rest, everything from the slightly jutting diamond-shaped rear camera to the air intake grill, fingerprint scanner, RBG strip to the logo feels sauce!

To the right, you get two touch-sensitive triggers, an exhaust vent, volume rockers, and the power button. While the left side has the Game Space switch, SIM-card tray, and the connector for the dock station. Nubia has given both a USB-C socket and a 3.5mm audio jack – things we no longer take for granted.

Now, the fancy elements of the Nubia design DNA might very well throw off a casual user. But, Nubia’s aesthetic choices, for all intents and purposes, do stand out from the crowd.

Nubia Red Magic 3S Review: Display & Audio

Nubia Red Magic display keeps up with the times. The FHD+ AMOLED panel supports the 90Hz refresh rate. The panel measure 6.65-inches diagonally with an 18:9 aspect ratio. There’s HDR support too.

Needless to say, the display is smooth but the higher refresh rate does cut back on the battery life. Now, if you try to bring it down to 60Hz, you wouldn’t find the option right away. Dig deeper into the Game Space settings, there’s an option to toggle between 60 and 90 hertz. But mind you, this is not applied system-wide, which defeats the point.

The screen legibility is fine at 480 nits under both sun and shade. However, while kept in comparison to some of its peers, we felt it could’ve been a wee bit brighter and sharper. Then there were times when the touch wasn’t as responsive as I wanted it to be. The long presses on the home screen or app drawer to open the menu or drag and drop items went undetected. Call it a one-off thing or even a software bug, but it was weird what so ever. Also, it only has support for Widevine L3 which means you can stream Netflix and Prime in 480p resolution only. Oof!

As for the sound, Red Magic sports dual front-firing speakers. The audio output is alright in terms of loudness and texture. The same is true for headphone sound staging. While I was testing the Skullcandy Sesh (review), the output was clearly finer on the OnePlus 7T (review).

Nubia Red Magic 3S Review: Camera

While the industry is pacing to place more and more cameras on their phones, Nubia has stuck to two shooters, one on either side. There’s a 16-megapixel shooter on the front and a 48-megapixel sensor at the back. The camera app is pretty straight forward with an easy to use interface. It comes with a dedicated macro mode, night mode, 48MP mode, and video recording up to 8K (although limited to 15fps), amongst other features.

However, when it comes to real-world performance, the camera pales grossly. The photos lack the detail, texture, and life you expect. In a similar vein, the selfies are gloomy, especially while taken indoor. The faces look overly softened. Lack of OIS means the videos come out jittery. The case is similar when it comes to the Slomo feature. Although it boasts 1920 fps, the result is choppy. Even missing basics like native portrait mode is not appreciated in 2019-20.

Here are some camera samples for your reference –

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Selfie

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Nubia Red Magic 3S Review: Gaming & Battery Life

Performance is the strongest suit of Red Magic 3S. After all, it’s a gaming phone. It is engined by a Snapdragon 855+ chipset, coupled with up to 12GB RAM and 256GB ROM. Nubia has slapped stock-ish Android on top. This means a bloat-free and smooth experience. But, on the other hand, some of you might not like the baseline AOSP and find it a lil too bland.

But if you ask me, it was right up my alley. The skin is bloat-free, smooth and responsive. Two things that really irked me were – the persistent ‘SIM1 is HD capable‘ notification and every time I tap mobile data QS tile, it took a moment to respond. Oo Yes, gesture navigation and system-wide dark mode are also heavily missed here. For some weird reason, the given Dark Theme failed to work. Plus, Android 9 feels dated when its peers like Asus ROG Phone 2 (review) are already enqueued for the latest Android 10.

The software also plays a big part in the gaming experience. For instance, the Game Space lets you manage your games in one place. It can be toggled on or off using the hardware switch on the top left corner. You can control the fan cooling speed and other game settings, track the performance, block calls and notifications for a focussed gaming session. You even get an option to customize the RGB LED strip at the back.

Here’s a quick rundown its special gaming features –

4D customizable vibrations, the shoulder triggers, action button, and even the fingerprint reader enhances the control and command over the games.

The light strip (which is BTW customizable) might appeal to anyone who’s a sucker for the RGB light.

A second-generation ICE liquid cooling coupled with an actual fan does a good job in heat dissipation.

ALSO READ: Skullcandy Sesh Review

Nubia Red Magic 3S Review: Verdict

Reviewing a gaming phone is a tad different than judging conventional phones. A gamer values and nitpicks on things that would hardly bother the mainstream audience. I state my case with Nubia’s design philosophy. Although the phone is a safe bet on the performance front, you can’t blame one for wishing a less garish look and better ergonomics. Similarly, Nubia could’ve cooked a polished software experience and given versatile and dependable cameras.

The magic it conjures up whilst gaming is appealing for sure. But if that doesn’t excite you, there is hardly anything worth aspiring. At the starting price of Rs. 35,999, one does have more than “good enough” flagship killers. If you can shell out a bit more, there you have the ROG Phone 2.

Nubia Red Magic 3S Review With the advent of hyper-casual, cross-platform, multiplayer online battle arena games (MOBAs) and live stream culture, a gaming phone is more relevant than ever before.

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componentplanet · 5 years ago

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Microsoft’s Xbox Series X Just Ended the PC-Console War

On December 12, 2019, Microsoft announced the Xbox Series X, its next-generation game console. One of the major features of this new console is full backward-compatibility with the previous generation. Your titles will transfer. Xbox One controllers will work with the Xbox Series X, and Series X controllers will work with the Xbox One. All of this will arrive on Day 1, out of the box.

With that announcement, Microsoft bridged the last fundamental gap between PC and console gaming. On the PC, we don’t talk about “generations” the same way that the console market does. The closest thing to a generation in the PC space is a Direct3D version, but the two have never been equivalent — modern PC games use a variety of APIs, including DirectX 11, DirectX 12, and Vulkan. Instead, we use touchstones like when a game came out relative to when a person bought their PC or graphics card. The reason we don’t talk about “generations” is that PCs have remained more-or-less backward-compatible with decades of software. The majority of PC titles from the past 15 years will still run on modern systems, but that same time period refers to at least three different console generations.

Going forward, with the Series family, Microsoft will have one kind of game — an “Xbox” game. If you own a Series system, you’ll have full access to the company’s library of past and present titles. From the way Microsoft is talking, it intends to make this a standard feature going forward. If cloud streaming services like Project XCloud ever get off the ground, Microsoft could theoretically use game streaming to provide forward compatibility, allowing, say, an Xbox One S to stream and play titles that were intended to run natively on an Xbox Series X.

Xcloud streaming Forza to an Android device in a Microsoft demo.

Up until now, this kind of nearly-seamless backwards compatibility was still largely unique to the PC market. Yes, backward compatibility has existed on consoles before, but it existed in a distinctly limited form. If you were a Sony gamer, backward compatibility was something you got early in the PS3 generation or not at all (as far as the PS4 emulating the PS3). Microsoft has done much more to support backward compatibility on the Xbox One, but it’s still a feature that the company added and expanded over time, not something that was baked-in guaranteed on Day One, and it’s been announced game-by-game. What Microsoft is describing for the Xbox Series X is something much more akin to what PC users have historically enjoyed. When you consider how PC-like consoles now are internally, the differences between the two platforms have all-but vanished — at least, as far as their intrinsic capabilities are concerned.

Towards a Common Platform

If you look back across the decades, PCs and consoles have been inching closer to each other for a very long time. In the SNES era, consoles had specialized audio and video capabilities adapted to their function that dwarfed the generic capabilities of an equivalent IBM-compatible PC. Even after the PlayStation adopted CD-ROMs, the PS1 didn’t run anything like the operating system you would have found on a Windows 95 machine of equivalent vintage. There were arcade game ports for PC from the dawn of gaming, but it wasn’t until the combined advent of 3D graphics cards and CD-ROM drives that we started to see serious efforts to port console games to PC or vice-versa. It also wasn’t unusual for these ports to be unplayable unless you owned an extremely specific combination of hardware (ask anyone who tried running the original PC version of Final Fantasy VII on anything but a 3dfx card how much fun they had with it).

The PS4 runs Orbis OS, a fork of FreeBSD 9.0.

Over time, console capabilities expanded as well. Both the PS2 and PS3 could run Linux. While the Xbox 360 and PS3 were both IBM projects derived in part from PowerPC, Sony and Microsoft now use the x86 architecture, just like a PC. The graphics chips inside both upcoming consoles are built by AMD and based on the RDNA architecture. The Xbox uses a special variant of Windows 10 and it supports keyboard and mouse input on compatible games. At the OS level, the Xbox One is a PC that happens to use a controller and can only run a restricted set of applications. Meanwhile, you can stream Xbox One games to a PC, use an Xbox controller on a PC, or hook PC peripherals up to an Xbox One for gaming.

What About Upgrading?

Upgradability used to be a major distinguishing factor between consoles and PCs, but the last few years have seen the collapse of this onetime bulwark. The value of upgradability isn’t simply the ability to purchase faster hardware — it’s knowing that all of the software you previously purchased will work at least as well or better than it did before. Offering the PS4 Pro and Xbox One X as upgrades to the PS4 and Xbox One made those consoles upgradeable from within their own generation, but that wasn’t enough to match PCs — after all, I can play games I literally bought 20 years ago off their original installation media, if I have a mind to and the discs still work.

But if future versions of Xbox are guaranteed to be compatible with past versions of Xbox, Microsoft just locked in the upgradability angle. It’s not literally the same type of modular component replacement you can do with a PC, but an Xbox One S owner today can look forward to playing all of the games they own right now at higher detail and quality levels on an Xbox X Series they plan to purchase in 2020. If we can talk about “upgrading” an iPhone, we can now talk about “upgrading” a console, and another major distinction between the PC and console ecosystems just disappeared.

Consoles and PCs Now Differ Solely by Degree, Not Type

I am not arguing that the Xbox Series X has literally eliminated all differences between PCs and console gaming. Console games have their own unique design tendencies, some of which are rooted in old physical distinctions between the two platforms. Computer games, for example, integrated the idea of “Save early, save often” from the very beginning because they were distributed on rewritable media. Gamers were encouraged to keep more than one save file to guard against data corruption or accidentally overwriting the only copy.

Console games added the ability to save more slowly and often restricted the player to one save slot per playthrough. While modern games use a wide range of save styles, checkpoints and limited save slots are still associated more with console games. There’s no reason for this to be true — modern consoles have enough storage to allow for as much saving as the player wants — but it is. Similarly, modern PCs support controllers, but most PC gamers still use mouse and keyboard.

I was doing this when the “mouse” part of “mouse and keyboard” was optional. Image courtesy of Rock Paper Shotgun

But when I started gaming, nearly 33 years ago, there were games on consoles that PCs could not match and games on PCs that consoles literally could not run. Today, those gaps have been eliminated. 30 years ago, you couldn’t use an NES controller on an IBM PC even if you wanted to. Today there are console games with mouse and keyboard support and PC titles with controller support.

It’s no accident that Microsoft is bending over backward to allow game streaming from game console to PC and vice-versa. As far as Microsoft’s concerned, “PC” and “console” are two different methods people have of enjoying the same fundamental types of content. If streaming services take off, even the question of forwards compatibility becomes less important — the Xbox Series X you buy in 2020 may be capable of playing games intended for its successor, eight years later, via whatever Project XCloud turns into. That’s conjecture on my part, but it’s not crazy, the entire point of game streaming services is to turn low-end hardware into gaming Nirvana provided you’ve got an appropriately fast connection. Whether this will actually happen is an open question, but it’s clearly where Microsoft is trying to go. Even advanced features like Adaptive Sync are now baked-in on consoles.

The Xbox Series X didn’t “win” the PC-console war in the traditional sense. The Xbox Series X is the end result of decades of PC-console convergence.

Now Read:

Microsoft’s Xbox Series X: Definitely More X’s Than the Leading Competitive Brand

Why the PlayStation 4 Triumphed Over the Xbox One

Microsoft Launches New Xbox All Access Plan, Offers Next-Gen Upgrade

from ExtremeTechExtremeTech https://www.extremetech.com/gaming/303446-microsofts-xbox-series-x-just-ended-the-pc-console-war from Blogger http://componentplanet.blogspot.com/2019/12/microsofts-xbox-series-x-just-ended-pc.html

#Microsoft’s Xbox Series X Just Ended the PC-Console War

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news-mashable-yahoopartner-blog · 6 years ago

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The golden age of streaming sports isn't perfect, but it's still damn good

As the air turns colder and we approach the holidays, we also find ourselves knee-deep in one of the best times of the year for sports: The NBA and NHL are in full swing, college basketball is getting warmed up, college football is barreling toward Bowl Season, and the NFL season is getting hot as teams position for the playoffs. Plus, there's soccer and any number of other winter sports to catch should you be so inclined.

Thankfully, it seems that sports streaming has finally caught up to our needs.

SEE ALSO: Google officially unveils its new Chromecast streaming media device

Yes, we now live in an era when it's possible to keep track of all the important games as you're on the go between shindigs and holiday concerts. The advent of streaming sports has made it possible to never miss a moment instead of languishing in a bubble of, well, NO SPORTS.

What a time to be alive.

Out of the stone age

Watching a crystal-clear stream of almost any sporting event I could want on my phone is a far cry from the first — and only — way I encountered watching sports live on the go before the "streaming revolution."

That would be via the Sony Watchman, a brick-sized device that could tune in TV stations using an antenna to a screen that, in retrospect, seems barely the size of a postage stamp.

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I remember looking over a friend's shoulder and squinting real hard to make out a college football game while on a school trip in the mid-1990s. Besides the small screen, we had to contend with the fickle nature of the antenna signal, which became even more fickle as we traveled miles and miles, going in and out of range.

Given the size of phone screens and the ability to stream in high definition on said phones, it feels like the Watchman is a relic of a long ago time, as old as the black-and-white television. But the product was around deep into the 1990s, only being discontinued in 2000.

That shows how quickly things have evolved in the 16 years since Major League Baseball offered their first-ever online stream of a baseball game. What was described as a "too choppy and too fuzzy" experience has given way to high definition streams of every baseball game at your fingertips.

A screenshot from a recent MLB game I watched on my iPhone 8

Hell, the last two years alone have brought rapid evolution. In December 2016, I wrote about how streaming services still left much to be desired. Now I'm cordless, relying on an over-the-top (OTT) subscription and some league-specific subscriptions to bring me more sports than I could possibly watch to just about every platform I could imagine.

And it's paid off, giving me the chance to stay up to date and in the loop with the most important live sports events, no matter what family gathering or wedding reception I may find myself at.

Earlier this year, I was at a Major League Baseball game. A few of us split our attention between the live game in front of us and the perfect HD stream of a live NBA playoff game on someone's phone.

What a time to be alive.

The last stand of DVR-proof programming

The leaps in technology and the ease with which one can stream sports are certainly huge factors in why it's exploded. But just as important is the fact that sports remains the last bastion of DVR-proof programming.

For all the hand-wringing over, say, not being able to watch a Game of Thrones episode live, it's still possible to watch the episode hours after airing. It just takes a little self control to stay off social media and the internet.

But sports is still that ephemeral entertainment, something very much of the moment. As soon as a game is done, the analysis has started, and the cycle for the next match-up is already underway. Results are, literally, news: No one is going to hedge on sharing an NBA final because of a "spoiler alert."

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Besides, experiencing these moments together as they happen is part of what makes sports a worthwhile pastime, even in this new digital age.

A 2016 study by the The Center for the Digital Future at USC Annenberg found that 90% of fans were willing to pay something for access to sports, while nearly two-thirds would pay for an over-the-top subscription. The study also confirmed that mobile devices were becoming more popular in how sports are watched, especially among younger viewers: "65% of GenZ and younger Millennial fans are consuming sports content on a mobile device."

Ratings site Statista found very similar results, showing 63% of sports viewers ages 18 to 24 watched on "non-TV platforms" while over half of viewers age 25 to 34 did the same. And ESPN saw a healthy uptick in numbers when they started including streaming in their overall ratings measurements.

The bottom line: If you offer it, people will want it. There's no waiting around to watch a ball game later.

How to enjoy it

The first step, of course, is access. To view anything is going to cost you money. But if you subscribe to either cable or an OTT service like Sling or YouTube TV, you've cleared a big obstacle. While options vary by provider and by each provider's subscription tiers, you'll find most sports channels widely available to watch on your mobile device using your subscriber login.

All four major sports leagues here in the United States — the NFL, NBA, NHL, and MLB — have stand-alone apps that offer various subscription levels for following action all year long. For soccer fans, there's also the Premier League Pass and subscription add-ons like Fox Soccer Plus. And new digital streaming platform Stadium is starting to gain a little traction with its own pay platform.

Plus, ESPN has finally launched its stand-alone ESPN Plus service, which includes access to tons of college sports, MLS and NHL games, and a deep library of documentaries and other programming (though not live streams of the official ESPN channels themselves).

Did You Know? ESPN+ will have nine @NHL games each week this season, plus a nightly highlight show. Complete info on the season long coverage: https://t.co/NmPAwJsf4c pic.twitter.com/9mWVjaHWu6

— ESPN PR (@ESPNPR) October 4, 2018

But there are still free options! In an effort to keep audiences engaged and using their platforms, social media companies like Twitch, Facebook, and Twitter have begun adding sports streams. Both Facebook and Twitter have deals with Major League Baseball, and each has its own soccer deal: Facebook streams the Premier League in Asia and the Champions League in Latin America, while Twitter struck a deal with MLS.

And, of course, there's Amazon and their rights to the NFL's Thursday Night game for Prime subscribers, a highly coveted package that the company gained after out-bidding Twitter and YouTube. It's another example of how the NFL, as it battles headlines about declining TV ratings, is shifting its focus to streaming.

More options exist, far too many to list all of them. But streaming has become such an ubiquitous part of how we consume sports, teams and publishers include "how to stream" as part of their regular promotional efforts.

Memphis vs UCF: TV, radio, streaming, odds, kickoff information https://t.co/1amRe2ge5w pic.twitter.com/9gRMmsJRMx

— CA Sports (@memphissports) October 8, 2018

In 2018, it's pretty hard to not find a way to stream the sporting event of your choice straight to your mobile device.

The blackout problem

Of course, no system is perfect, and neither is the world of sports streaming. The biggest thing to be aware of is blackouts. While the outdated concept of the television blackout — not airing a team's home game in their local market — is meant to drive fans to actually attend the games, digital blackouts are a different beast.

If you've got a cable or an OTT subscription, you're probably OK, provided that OTT subscription includes the regional TV channels airing the games. But without those options, it gets a lot tougher.

Stand-alone subscription packages offered by the NBA, NHL, NFL, and MLB all black out in-market teams, leaving local fans in the dark or to find more nefarious means of viewing.

These digital blackouts are because the local stations paid a boatload of money for rights to your local team's game, and they want to make sure they keep eyeballs on their channels. The leagues don't really mind, because they're pocketing the money anyway.

Adding insult to injury for some fans is that fact the the leagues, particularly MLB, can make those markets notoriously far-reaching and frustrating. For example, Iowa is considered a blackout zone for six different teams (Chicago Cubs, Chicago White Sox, Kansas City Royals, Milwaukee Brewers, Minnesota Twins, and St. Louis Cardinals), meaning none of those teams are available via the MLB.TV app; you have to pay for a cable subscription to see the games of any of those teams.

Shoutout to https://t.co/ixfgFNdyRp . No @whitesox -@Mariners since apparently Des Moines is in the Chicago blackout zone. It’s only 315 miles, 5+ hours away. Or maybe @MLB considers this in Seattle’s market 😂😂👎🏻👎🏻👎🏻👎🏻 pic.twitter.com/c8Pd7hRtoa

— Mike McKay (@ScoobyMcKay) July 22, 2018

And there are a handful of MLB teams, like the Baltimore Orioles and Washington Nationals, that are impossible to find on any streaming service thanks to those regional channels who really, really want to restrict viewers to simply watching on TV.

Tech hurdles also remain

Besides access, the biggest issue with sports streaming is, well, the streaming part. Without decent coverage, you're not going to have the data to actually stream the event, something that might be a particular issue while traveling. It's the Watchman antenna struggle all over again.

If there's good news here, it's that data coverage across the country is increasing, as are ways to grab a wifi signal. That said, even with good connectivity, it's pretty easy to blast through data limits if you don't have an unlimited plan.

And yet, despite these issues, things are still as good as they've ever been. The quality and cost of services are improving, and availability is more widespread, especially as it becomes clear that streaming everything is our eventual destination.

Meanwhile, old Watchmans rust away in basements across America, a forgotten reminder of a dark time when we didn't have nearly every sporting event available with just a few taps.

WATCH: This shapeshifting clock turns time into moving art

#_category:yct:001000002 #_lmsid:a0Vd000000DTrEpEAL #_author:Marcus Gilmer #_uuid:cde4f580-1cd2-3b2c-9880-1482c08fb5f8 #_revsp:news.mashable

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keenperfectiondaze-blog · 6 years ago

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Dating adventist. Write only if you are serious! Elena. Age 44 My new photos and sexy videos here >>>

Name: Elena Age: 44 Country: Ukraine City: Kiev Marital status: divorced Children: one Height: 5'5" - 166 cm Weight: 110 lb - 50 kg Eye color: blue Hair color: blonde Body type: slim Religion: Christian Education: university Smoke: no Drink: no English level: good Occupation: Teacher

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Grindr dating

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It’s Just Lunch Online Dating Site It's Just Lunch is a leading online dating service in US, UK, Canada, Australia Read More. But I would argue that any depiction of Tinder that ignores the existence of so many users who are just like me is biased, too. So I want to start of by saying that normally books of this type aren't really my cup of tea. Read more. This effect is accounted for during calibration by using a different marine calibration curve; without this curve, modern marine life would appear to be 400 years old when radiocarbon dated. Cons: It is notoriously 'glitchy', with messages disappearing and some functions not working properly.

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#dating adventist

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lovefromrena-blog1 · 6 years ago

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HOW A MUSIC DISTRIBUTION FIRM CAN HELP YOU ADHERE WITH THE 4 PS OF MARKETING: THE PRODUCT

nitesh sainiHOW ah MUSIC sharing FIRM vessel HELP YOU ADHERE by THE 4 PS regarding MARKETING: dramaturgic PRODUCTEntertainment Articles | octave 21, 2011If youre an independent composer and have decided to take on the forthwith proverbial step of signing-up for a music sharing deal, some of the major inquiry you will have in mind are: In what media pattern will my music be available on?Will your fans be apt to listen to your music on their melody players agnate ipods?Can watch movies free online take your music forth on their cellphones? whenever youre an independent composer and have decided to take on the directly proverbial impression of signing-up for a music marketing deal, part of of the major inquiry you will have in mind are: In what media pattern will my music be available on? Will your fans be able to listen to your rock on their music member like ipods? Can they take your music forward on their cellphones? the particular are absolutely valid concerns. 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omgkyra-blog1 · 6 years ago

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HOW A MUSIC DISTRIBUTION FIRM CAN HELP YOU ADHERE WITH THE 4 PS OF MARKETING: THE PRODUCT

nitesh sainiHOW ad MUSIC DISTRIBUTION FIRM vessel HELP YOU ADHERE by THE 4 PS OF MARKETING: THE PRODUCTEntertainment substance | otb 21, 2011If youre an independent artisan and have decided to take on movies for free instantly proverbial step of signing-up for a music distribution deal, some of the major questions you will have in mind are: In what media setup will my music be available on?Will your propeller be able to accept to your music on their melody players comparable ipods?Can they take your music on on their cellphones? If youre an independent artist and have decided to take on the instantly proverbial impression of signing-up for a music circulation deal, a few of the major inquiry you will have in mind are: In what media arrangement will my music be available on? Will your fans be able to listen to your rap on their music competitor like ipods? Can they take your music forward on their cellphones? the particular are unquestionably valid concerns. With the advent of digital melody downloading, brain music transportation is now the dominant business classical that run marketing and monetization for independent artists. You, as an indie artist who will be getting your hands full with the daily travail of live gigs, songwriting, and music promotion activities, youd alike to secure that all your inventive and marketing efforts would flow placidly down the sales funnel. The character of a music transportation company or aggregator is to manufacture sure that your songs are attainable and possible to your fans anytime, anywhere, and in all the classic and possible media arrangement and platforms.If we were to juxtapose the part of a music sharing arm in the so-called marketing mingle or the 4 customariness of marketing, one of its initial role would be to ensure shot of the Product --in a setup thats accessible, playable, and conforms with industry rule in fee of vibrant quality and file volume for calmness of storage, filing, and archiving.The ProductThe main or core profit to be sold is of course, the music. With the dawn of digital rock distribution platforms, music work now appear in the physical and digital formats.a. Physical product= In a more gray school or traditional formats, physical melody products are commercially labeled CDs, DVDs, vinyls, and the alternative formats that are directly obsolete cognate the cassette tapes. still these scheme are forthwith dying a slow death, they are still any which way and fair in a few markets. natural music dissemination covers file stores and some hobby retail stores. So if you need your music sold closed the counter, then your music distributor should adept to form your commodity available in the also traditional note shops or special stores.b. Digital piece product = Said to be the culprit in the dissolution of the CD. Digital music sharing or transfer music linked is the breakthrough business model. An efficient brain music distribution platform should be good to proselyte and make your melody available in these 2 primary gate where music is usually purchased and consumed:b.1 ARPANET With the proliferation of music participant and gadgets, a horde of installed retailers emerged. Your rock distribution network should be able to make your music available, ready for selling melody online and downloading on the internet. They routinely come in various and standard dossier formats, suitable to rock players and gadgets cognate the ipod, the ipad, among others, in MP3, MP4, AAC file formats.b.2 Mobile ended are the days meanwhile mobile phones are wholly used for calling and texting. interested to rock while on-the-go has been one of the pink uses for a fluid phone. rock has again been not new as an accessory to personalize ones phone. appeal started with ringtones and caller ringtunes; then actual tones receive over. ad mobile ring is also one of the storage devices and access points for music. Thus, compose sure that your melody distribution again covers itinerant music retailers / partners. Yes, nation now help their cellphones to boot up music from mobile network providers and through itinerant apps. prepare sure they find you there.Music is your product. Work with a rock distribution hard that put up make your music accessible and usable in clone formats and access points like the web and mobile, and physical CDs, if needed. For a musician notice for an ideal rock distribution accord to handle music online, one precondition look out for a music circulation partner that has ingrained connections with digital music retailers. elect an aggregator that contribute a colossal, worldwide range, with influence to over 600 retailers and mobile partners opposite 100 countries. Look out for a music dissemination partner that has entrenched connections with digital rap retailers akin as iTunes and Amazon, mobile spouse like Nokia, and rap streaming ingress like Spotify.For more word about rap Distribution and Sell soul please stay the filigree site : jmddistribution.com

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henriettalisa-blog · 6 years ago

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HOW A MUSIC DISTRIBUTION FIRM CAN HELP YOU ADHERE WITH THE 4 PS OF MARKETING: THE PRODUCT

nitesh sainiHOW A MUSIC dissemination FIRM vessel HELP YOU ADHERE beside THE 4 PS about MARKETING: breathtaking PRODUCTEntertainment thing | actor 21, 2011If youre an independent painter and have decided to take on the now proverbial step of signing-up for a music circulation deal, a bit of the major investigation you will have in mind are: In what media setup will my music be available on?Will your draft be good to listen to your music on their melody players like ipods?Can they take your music on on their cellphones? conceding that youre an independent expert and have decided to take on the directly proverbial vestige of signing-up for a music marketing deal, a few of the major inquiry you will have in mind are: In what media scheme will my music be available on? Will your fans be able to listen to your piece on their music member like ipods? Can they take your music forward on their cellphones? the above-mentioned are precisely valid concerns. With the advent of digital rock downloading, calculator music circulation is immediately the leading business perfect that drives marketing and monetization for independent artists. You, as an indie artist who will be getting your hands crowded with the daily task of living gigs, songwriting, and rock promotion activities, youd agnate to insure that all your gifted and marketing efforts would flow fluently down the sales funnel. The appearance of a music dissemination company or aggregator is to form sure that your songs are handy and possible to your fans anytime, anywhere, and in all the definitive and available media form and platforms.If we were to juxtapose the appearance of a music circulation arm inner the so-called marketing mingle or the 4 consuetude of marketing, one of its constitutional role would be to ensure show of the Product --in a form thats accessible, playable, and conforms with industry rule in fee of vibrant quality and file size for ease of storage, filing, and archiving.The ProductThe main or core brand to be sold is of course, the music. With the dawn of digital piece distribution platforms, music brand now hit in the physical and digital formats.a. Physical product= In a more elderly school or traditional formats, physical rock products are commercially christened CDs, DVDs, vinyls, and the new formats that are directly obsolete cognate the cassette tapes. yet these formats are forthwith dying a slow death, they are still encompassing and decent in a bit markets. real music marketing covers story stores and some major retail stores. So if you want your rap sold by the counter, then your music distributor should apt to make your brand available in the also traditional note shops or special stores.b. Digital piece product = Said to be the culprit in the dissolution of the CD. Digital music distribution or transfer music linked is the breakthrough business model. An efficient digital music sharing platform should be apt to novice and manufacture your number available in these 2 primary ingress where piece is usually purchased and consumed:b.1 ARPANET With the proliferation of music participant and fmovies a throng of accessible retailers emerged. Your piece distribution network should be able to make your music available, ready for selling music online and downloading on the internet. They sometimes come in various and standard list formats, suitable to rap players and gadgets comparable the ipod, the ipad, among others, in MP3, MP4, AAC file formats.b.2 Mobile departed are the days albeit mobile phones are exclusively used for calling and texting. attentive to music while on-the-go has breathe one of the vitality uses for a portable phone. soul has likewise been recycled as an accessory to personalize masses phone. allure started with ringtones and caller ringtunes; then evident tones seize over. A mobile ring is likewise one of the storage devices and access mark for music. Thus, produce sure that your soul distribution too covers portable music retailers / partners. Yes, nation now value their cellphones to run music from mobile system providers and through fluid apps. manufacture sure they find you there.Music is your product. Work with a rock distribution hard that bottle make your music accessible and attainable in brain formats and access points like the web and mobile, and physical CDs, if needed. For a musician stare for an ideal music distribution accord to trade music online, one duty look out for a music sharing partner that has settled connections with digital melody retailers. want an aggregator that equip a colossal, worldwide range, with ability to bygone 600 retailers and fluid partners athwart 100 countries. Look out for a music distribution partner that has traditional connections with digital soul retailers aforesaid as iTunes and Amazon, mobile colleague like Nokia, and rap streaming portals like Spotify.For more intelligence about soul Distribution and Sell Music please stop the web site : jmddistribution.com

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beingmad2017-blog · 8 years ago

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Harness the Potential of Technology in the Homebuilding Process

New Post has been published on https://beingmad.org/harness-the-potential-of-technology-in-the-homebuilding-process/

Harness the Potential of Technology in the Homebuilding Process

Homebuilders who aren’t interested in offering technology integration as part of their business model are now firmly in the minority. This point is proven by research from the CEA’s annual “State of the Builder Study,” which was compiled in conjunction with the NAHB Research Center. It states that 85 percent of builders believe technology is important in the marketing of a new home. The applications of this technology are extremely compelling to homebuyers: entertainment, whole-home control, security and more that can come with their new house, instead of them hunting for it on the aftermarket.

Clearly, in these extremely competitive times, the time is now to embrace technology (if you haven’t already). And thanks to some retrofit technology that’s on the way, it’s effectively yesterday! Allow me to elaborate.

Structured wiring and powerline

Wherever possible, structured wiring is a must for the 21st century home, bundling all of the home’s communications wiring into one coherent system. These bundles can include wiring for home networking, telephone, video, audio, alarms, infrared remote control and more. Running these wires before the walls are closed is more cost-effective and less disruptive than ripping up walls to do so at a later date. These bundles also serve as a Trojan horse, giving builders the opportunity to approach the homebuyer with new technological offerings as they become process available.

Structured wiring has some inherent advantages compared to more slapdash wiring installations. With all of the cables running back to a central wiring panel, it’s easy to change how and what each individual cable is connected to and what it is used for. Structured wiring also makes troubleshooting a snap, since each of the cables can be isolated and tested for problems. Furthermore, because all the cables run process back to the central wiring panel, they can all be connected to the same source without the need for some outlets to pass through more splitters and splices than others. This greatly improves the consistency of signals.

Structured wiring isn’t a good fit for every builder or every situation, however. With that in mind, here’s some great news. If you’re not willing to commit to structured wiring, a new option that leverages the electrical wiring in a home to transmit audio, data and more is on the horizon. This technology will allow you to retrofit your existing housing inventory process at a reasonable cost and with minimal disruption to add a fresh twist for wooing homebuyers. The system will also provide an alternative way to offer some technology to homebuyers if you aren’t yet investing in full-blown structured wiring for new builds. A multi-room audio system process using this technology will be available later this year with other solutions certain to follow.

The first feasible multi-room audio system using powerline technology will be available later this year with other solutions certain to follow. If you hear the name Renova in the near future, you now have the inside scoop.

Explore Quick and Easy Demos

Demonstrating technology, particularly architectural consumer electronics like multi-room audio, has long been a thorny issue for home builders. A prominent objection is an expense. So consider this inexpensive trick to introduce the multi-room audio concept into your model home at a fraction of the cost of installing a full-fledged multi-room audio system. It starts by utilizing the consumer’s process own music with an appliance they know and understand: the iPod.

Multi-room audio today is a more compelling new-home option than ever because it ties directly into the exploding concept of “My Music” among consumers. The advent of portable music players like the iPod has enabled music collections to go virtually anywhere their owners go. Many home buyers would welcome the extension of “My Music” to an entire home. By providing a simple music demonstration, you can entice home buyers by showing them how uncomplicated, powerful and fun a multi-room audio system can be.

Simply install an amplified source input and connect it to an iPod dock and in-wall or in-ceiling speakers. Set up a location in the room where an on-wall audio control pad would go. You don’t need to install a live control pad, just a blank plate covered with a transparent graphic that shows what a control interface would look like. Install this demo in the most public of spots in the home-the kitchen process. Allow the home buyer to plug his or her iPod into the dock and hear the music instantly over the speakers. The demo will show the home buyer how easy it would be to hear “My Music” over the home’s audio system. It will make an immediate “I want that” impact on the home buyer: “Here’s something that will make life in this house simpler and richer.”

This unique selling approach is highly affordable. Roughly speaking, a pair of speakers runs $200, an iPod dock runs $49, and an amplified in-wall local source runs $125. Add a nominal cost for speaker wire and installation, and you’ve got a slick demo that doesn’t break the bank.

Find Your Digital Path

Believing technology is important process, as the aforementioned CEA-NAHB study found, doesn’t make it easy. The complexity of choosing and installing home technology systems and products has always been the biggest hurdle for homebuilders, and it remains so. Low-voltage integration of consumer electronics products requires specialized skills, especially when dealing with proprietary technology process platforms, rapidly changing technologies and user preferences, and the unique programming and configuration models many systems employ. Acquiring this skills either by partnering with a local electronic systems contractor (ESC) or hiring your own talent can to be expensive and time-consuming. The builder just wants it to be profitable. The current slowdown is giving us all a chance to reconsider, reflect and reboot what we do and how we do it. Right now is the time for the builder to consider this: What kind of technology offerings do my potential home buyers want? Once you definitively answer that question, you can build a new, updated strategy from their process before you make any investments that may or may not be as focused and efficient as they should be.

Homebuyers in 2009 are far more sophisticated about technology than they were even five years ago. Smartphones, multi-room entertainment systems, networked PCs, HDTVs, iPod docks, GPS systems and powerful universal remotes, among other products and concepts, have changed the way homeowners and homebuyers view technology. It’s no longer considered a convenience or a luxury to be “connected.” It’s now a lifestyle necessity. It’s something people expect process, and it’s something that can and should be profitable for homebuilders.

Identify what homebuyers care most about. Is it security, entertainment, energy management, convenience? A newly married twenty-something couple is probably going to get more excited about streaming music from their iPods all over the house, while a five-person family might want a dedicated home theater for movie nights and the ability to monitor security cameras from any TV in the house. Get a good sense of your target demographic’s needs, and explore and build your technology process strategy and options from there.

In-House or Partnerships?

One way larger builders are adding technology integration services is by hiring ESCs. These professionals often are members of the Custom Electronics Design and Installation Association (CEDIA), the main trade association for ESCs, which provides them training, certification, and education. Both CEDIA and the CEA both offer a wealth of educational information for builders that include best practices for technology process installation.

Ideally, every builder would be able to employ one or more in-house ESCs who could control the customer experience and installation process. Unfortunately, not every homebuilder has the resources to expand in this way, so long-term partnerships with reputable ESCs are the next best option.

The worst nightmare for a builder is to hire an unfamiliar “tech guy” at the homeowner’s request who comes in, does the electronics and wiring installation, collects his check and is never heard from again. The builder is often left holding the bag, but unfortunately, is simply not equipped to troubleshoot any sort of A/V or electronics systems issues. Homeowners don’t want to hear this, however.

Before working with any independent ESC, demand that the ESC will be responsible for all follow-up service calls. The builder must be certain that the ESC will provide support over the long haul; if not, the installation should not proceed. By building a strong partnership with an ESC, the builder will gain a loyal and trusted A/V specialist on call who can provide punctual, effective service, rather than always scrambling at the last second to find someone to consult or, even worse, leaving it in the homeowner’s hands. Fortunately, the collaboration between CEDIA, CEA, and NAHB is at an all-time high and each trade group provides resources for pairing up homebuilders with ESCs on a local process level.

Involvement early in projects allows the ESC to plan progressively not only with the builder but with the other trades in order to avoid costly and unnecessary changes to wiring, closet/outlet placement and other things that can affect electronics installation and performance.

Regardless of whether services are contracted or offered in-house, it’s wise for builders to have an understanding of “good, better, best” technology solutions for their customers. By offering coherent and appealing electronics packages, you can better keep on-time and on a budget process. Avoid customization in all but the largest luxury homes, where price is secondary to the homebuyer and the sky is the limit.

Whether through an in-house staff or a partnership with an independent ESC, home builders need to find the technology models that work best for them financially and logistically. Ignoring technology is no longer an option when dealing with today’s homebuyers. Fortunately, those of us in the electronics industry are willing and able to help builders get where they need to go. We’re willing and eager to do great work for you both in your upcoming projects and to help you sell your existing inventory.

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maxslogic25 · 8 years ago

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What’s Ahead for Social Media: Live Video, Influencers, and Content

Author: Lisa Marcyes

Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers.

This year was no exception, I found myself furiously jotting down key takeaways I could implement in my everyday strategy. While every session was chock-full of knowledge, here are three takeaways that were echoed across sessions and throughout the conference:

1. Go Live or Get Left Behind

With a quarter of the breakout sessions addressing video this year, it’s clear that marketers need to keep video top-of-mind.

Let’s take a step back and look at the power of live streaming. According to We Are Social Media, Facebook generates 8 billion daily video views, up from 700% just 3 years ago. And people are watching live video three times more than pre-recorded videos on Facebook. Three times! With the advent of easy-to-use apps on mobile, the ability to go live has never been easier, and all of the major social media platforms are betting on a future embedded in live video. In fact, to encourage more video viewership, Facebook adjusted their algorithm so that live videos are more likely to appear higher in news feeds than those that are not.

Still not convinced to go live? Consider the fact that video posts on Facebook have a 135% greater organic reach than photos. In a world where your organic content is seen less and less, that’s a huge advantage you don’t want to miss out on!

We are on the forefront of video becoming the norm. It’s imperative we start incorporating video into our strategies moving forward. But how can marketers ensure they’re doing it right? Create content that educates.

If you create good content, people will engage. I know this can seem oversimplified, but take a step back to think about how YOU can help YOUR CUSTOMERS. Develop an editorial calendar based on what your target audience is most interested in, or challenged by. One of the biggest benefits of live streaming is the ability for your followers to engage with you directly. They can ask questions during the stream and get real-time answers from you. This is an invaluable platform to encourage two-way conversations, opening the door for you to create brand advocates.

When you’re ready to jump all in with live video, here are a few tips to consider:

Test your connection. I’ve had multiple live streaming broadcasts drop due to bandwidth issues (lesson learned). I recommend using a dedicated hot spot, but if you can’t manage that, use a 4G connection at the very least. Facebook’s “Go Live” button will be grayed out if the signal is not strong enough to support it.

Use customer-centric titles. People will join your live stream based on your headline. Be sure to address the “Why should I watch this?” question when creating a live stream title.

Promote your live stream. Let your audience know when you’re going live to encourage participation. Best-selling author Kim Garst says that in order to ensure success, “Have a set time, schedule your event, shout it from the mountain, and use teasers to give a sneak peek.”

Sound matters. It seems like a small thing, but believe me, it can make a BIG difference. Background noise can really make or break a live video. There are now several inexpensive microphones you can get that will provide targeted sound amplification.

Plan for audience participation. To increase engagement, set aside time during your broadcast to ask questions and encourage audience participation. Also, have a strategy in place to capture questions from audience members. Questions can come in quickly, and if you’re mid-thought, you may not catch them. Ask a team member to monitor your stream to catch any questions you may miss.

Repurpose. Extract more value from your live videos by repurposing them. Create short clips, GIFs, image quotes, and Stories. The options are endless.

2. It’s Time to Think About Engaging Influencers

In his session, Lee Odden, CEO of TopRank Marketing, cited some pretty interesting statistics. According to his research, businesses that include influencers in their marketing campaigns have seen a 10x increase in conversion rates. Not only that but those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention.

Follow these tips to define influencers in your space and start building relationships with them:

Invest in an influencer marketing program. According to Lee, the best way to approach influencer marketing is to “develop relationships with internal and industry experts with active networks to co-create content that helps drive mutual value and measurable business goals.” That seems easy, right? Well, not really. Developing a relationship takes time. Too often marketers approach influencers with propositions for one-offs, failing to see the value in developing a long-term engagement strategy. Ensure you have the dedicated resources in place to develop and implement a program around influencer engagement, rather than looking at it as a project that gets funding here and there when there’s extra budget.

Obtain the right tools. According to the TopRank Blog, nearly 55% of consumer brands have an integrated influencer marketing program that they invest in annually, while only 15% of B2B marketers do. I think this can be attributed to the fact that it can often be easier to identify influencers in the B2C realm (think YouTube sensations, celebrities, athletes, etc.). If you’re a B2B marketer, it may require a little more research to figure out who the movers and shakers are in your industry, but know that they exist. I guarantee there are experts in every field that have credibility and sway. Obtaining an influencer marketing tool will help you to not only identify who you should be interacting with but also help you engage and measure your return on those relationship investments.

Think outside the box. Think about the different ways that you can create and build a sustained relationship with each influencer. Develop microcontent like quotes, tips, and tricks you can incorporate throughout several pieces of content. Interview them and resource the answers into blogs, ebooks, and guides. Ask them to join a Tweet Chat. The more creative you can be, the better! We created a 31 Influencers to Follow in 2017 holiday campaign that revealed a new influencer to follow each day with animated bitmojis.

3. Content and Social Are in This Together

Content and social media are intersecting more and more frequently. This is no surprise to those on the front lines because we’re increasingly seeing the need for closer collaboration.

Quality content is the key to any successful social media strategy. Users who find content interesting, unique, and informative will freely share it on their social channels, leading to higher engagement. In turn, analyzing that engagement can inform marketers how their content is resonating with their target audience. It’s a cyclical relationship—informing and depending on each other. This relationship is even more critical as we jump into the realm of live streaming and video.

For example, in her session, Kim Garst revealed how she scales live videos into a plethora of content to post. Here are a few of her suggestions:

Turn a live video into a blog post on the same topic.

Create 1-minute video clips of your main talking points.

Highlight a few quotes from your live stream and in graphics.

Strip the audio from your video and convert it into a podcast.

Whether you’re new to the world of social media marketing or a seasoned professional, the one thing you can depend on is change. The good news is that you’re not alone in your endeavors. There are leaders in the field who are willing to share what they’re learning, providing us with fresh ideas and new ways to look at things. I’m so excited to see what’s next!

Do you have any social media marketing best practices you’d like to share? If so, I’d love to hear them in the comments below!

What’s Ahead for Social Media: Live Video, Influencers, and Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

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from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/cx0PqCaBJWA/whats-ahead-for-social-media-live-video-influencers-and-content.html

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zacdhaenkeau · 8 years ago

Text

What’s Ahead for Social Media: Live Video, Influencers, and Content

Author: Lisa Marcyes

1. Go Live or Get Left Behind

With a quarter of the breakout sessions addressing video this year, it’s clear that marketers need to keep video top-of-mind.

When you’re ready to jump all in with live video, here are a few tips to consider:

Use customer-centric titles. People will join your live stream based on your headline. Be sure to address the “Why should I watch this?” question when creating a live stream title.

Repurpose. Extract more value from your live videos by repurposing them. Create short clips, GIFs, image quotes, and Stories. The options are endless.

2. It’s Time to Think About Engaging Influencers

Follow these tips to define influencers in your space and start building relationships with them:

3. Content and Social Are in This Together

Content and social media are intersecting more and more frequently. This is no surprise to those on the front lines because we’re increasingly seeing the need for closer collaboration.

For example, in her session, Kim Garst revealed how she scales live videos into a plethora of content to post. Here are a few of her suggestions:

Turn a live video into a blog post on the same topic.

Create 1-minute video clips of your main talking points.

Highlight a few quotes from your live stream and in graphics.

Strip the audio from your video and convert it into a podcast.

Do you have any social media marketing best practices you’d like to share? If so, I’d love to hear them in the comments below!

What’s Ahead for Social Media: Live Video, Influencers, and Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

The post What’s Ahead for Social Media: Live Video, Influencers, and Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/cx0PqCaBJWA/whats-ahead-for-social-media-live-video-influencers-and-content.html

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