#along with the trillion other specialized skills I want to learn
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Tips On Cleaning Ears?
Okay, completely deviating from point of fan blog for a moment (mainly because fan blog is, in fact, my main blog, so I can't cover this on a 'main blog'), but does anyone have advice for clearing earwax out of your ears? The past several years I've had to go in to have the doctor clear them out so that I can, ya' know, hear, and since it seems like my ears aren't going to let go of this sudden habit of making sure no bug comes within 90 miles of my ears*, I'd like to come up with something more convenient.
Here's what I already know:
Q-Tips are an absolute no! I tried this once when I was younger because everyone had always made it sound like 'uh DUH this is what q-tips are for!' and learned very quickly that, no, that is not what they're for. They just pack the wax in there worse. And every time I go in to get them irrigated, the first thing I'm asked is 'Do you use q-tips?' and I am always praised for knowing to avoid them.
I don't care what anyone says, both me and my retired scientist Mum see Ear Candles as a damn good way to burn yourself! I REFUSE!
Debrox drops are great for making wax super soft! But not so much for actually clearing it out of your ears. Or at least not out of my ears. Normally it just softens it up, it slides further into my ear canal, and I'm really deaf!
Balls work for other people! But I've had not luck with them in the past.
HOWEVER, when I was looking at kits earlier this week, it looks like some people are making balls with narrower squeeze tubes than the ones I've tried in the past that look like they may be more effective? I also came across a kit that looks kinda like a non-automated, squeeze version of the WaterPix (TM) the doctor uses that seems more likely to clear your ear without accidentally rupturing your ear drum than using a tooth cleaning implement on your ears. (I trust the doctors to do this safely! I DO NOT TRUST MYSELF!)
So I was wondering if anyone out there had experience withe new style of ball or the not-WaterPix thing? Or any other tips (other than the ear candle, obviously)? ...I'd kinda like to be able to hear consistently again...
*one of the main functions of ear wax is insect repellent, if you were wondering. Fun fact.
#ear issues#minor medical#not burning myself though#also i really want to learn sign language#along with the trillion other specialized skills I want to learn
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Are there any headcanons that you would like to share? About anything you want.
anon in the absence of specific guidelines I have managed to make this post pretty much entirely about Bakugou. I apologize if you really wanted to know all of my headcanons about Kouda or something lol. but all joking aside he really is the character I think about the most and so probably like 80% of my headcanons are about him, including close to 100% of the headcanons I actually have a solid enough grip on to put into words. anyway here goes.
he does not know how to tie a tie. he was a rowdy little free range knee-scraping grass-staining run-don’t-walk child whose parents only ever managed to wrestle him into formal attire a handful of times for special occasions when he was younger, and then he went to a middle school that used gakuran-style uniforms so he never learned then, either. his dad offered to teach him when U.A. rolled around, but he was all, “fuck off dad, I know how to tie a stupid tie,” because by that time he had grown into a cocky little brat confident in his own skill and naive as to the reality checks of the world, and he genuinely believed with the conviction that only a fifteen-year-old can muster that when the time came he would just magically know how to do it. on the first day of school he got as far as draping the loose tie over his neck and holding one end in each hand before staring at the mirror and abruptly realizing the hole he’d dug himself into. and so rather than admit defeat, he just straight up decided not to wear it. which became a permanent life choice once he got to school and saw how badly Deku’s tie was tied and realized there was no way he could ever risk that kind of humiliation.
in a similar vein, I know there’s a popular fanon that because of his parents’ influence Katsuki has a good sense of fashion, but my own personal headcanon is that this could not be further from the truth lol. it’s not that he has a terrible sense of style, mind you; it’s just that he doesn’t care about it at all. he’s a nerdy jock who spends all his free time studying and lifting weights. this kid literally only wears one color, and that color just so happens to be the easiest possible color to coordinate. he owns like three pairs of shoes max. he wears his pants three sizes up and they drag so much that the hems are all frayed from him constantly stepping on them (literally canon, and one of my favorite details from chapter 218). he just doesn’t give a fuck, so long as the clothes are comfortable and don’t look stupid. he has about a million things he’s more concerned about than what he or anyone else is wearing. in fact I’m 90% sure that his mom still buys most of his clothes, and about 70% convinced he does not even know what size he is.
he’s good at household chores (because he’s good at everything), but hates doing them. aside from cooking, which he enjoys, he will bitch and whine nonstop if forced to do tedious-yet-necessary things like washing dishes and folding laundry. that said, he is a perfectionist, and he also has a lot of experience because his mom made him do chores all the time during the seven trillion times he was grounded while growing up (that’s his estimate, btw, so it may be slightly exaggerated. he was not an easy kid to raise. when your kid’s fuse is about a millimeter long and he has a tendency to literally blow up whenever he throws a fit, you end up with a lot of objects in your house that have been replaced at some point), so if you do actually manage to get him to do the chore, rest assured that chore is getting fucking DONE.
when he was very little he watched an Avengers Endgame-style All Might film where a bunch of bad guys attacked earth and various assorted heroes tried and failed to stop them. then at the climax of the film, All Might showed up and said “I am here”, and everyone got super pumped up and excited because they knew the heroes were going to win with All Might on their side. this scene remains Katsuki’s favorite scene in anything. not the fight -- just the moment where All Might shows up and grins and the audience knows right there and then that he’s going to win. this is the feeling that inspired his dream. he wants to be the one who shows up and everyone is like, “we’re good now; Katsuki is here.”
when he was six or seven he got into a big fight with an older boy over that scene because he said it was fake and that there was no way All Might could have beaten those guys in real life. Katsuki insisted he definitely would have because All Might never loses. the other boy replied that everyone loses sometimes. Katsuki kicked his ass and got suspended for a week.
ten years later, Katsuki watched All Might battle All for One at Kamino and realized two things. one, that the other boy was right and that anyone can lose. and two, that he, the one who had so proudly defended All Might back then, was going to end up being the reason why he finally lost.
for a long time afterwards, he couldn’t bring himself to watch that movie again.
when he and Izuku were three years old their moms sent them out on a first errand (google Hajimete no Otsukai if you’re unfamiliar with this tradition, I promise you it is the cutest fucking thing you’ll ever see) to buy ingredients for katsudon. Izuku was full of bouncy childish enthusiasm and could rattle off the full shopping list of ingredients front to back, but when the moment finally came his confidence wilted as soon as their parents were out of sight. Katsuki also had a moment of panic when they first rounded the corner and he couldn’t see his house anymore, but rallied once Izuku burst into tears and he realized that he had to be the one to take charge. he proceeded to morph into an absurdly over-the-top caricature of his own mother for the duration of the errand, to the point where in addition to telling Izuku to stop crying he also ordered him to stand up straight and tuck in his shirt. the two of them went on to complete the errand flawlessly and their moms were PROUD AS FUCK and took a billion pictures. Izuku and Katsuki have only a few scattered memories of this milestone in the present day but it’s enough to send both of them absolutely reeling with embarrassment whenever they’re reminded of it.
he and his mom don’t often get along but sometimes they’ll bond over roasting a mutual target. they have watched many a trashy reality TV show together for this purpose. Masaru lives for these moments but never comments on them lest he spoil the rare moments of peace.
Katsuki is perfectly capable of using keigo (i.e. normal polite Japanese with no rude language/cursing), otherwise he would not be one of the top students in his ivy-league high school. code-switching is a thing guys! anyways his teachers are aware of this, because all of his essays and homework assignments are written normally. he merely chooses to go about his daily business acting like a wannabe yakuza stereotype because that’s just his personality, and he’s not about to start censoring himself and acting like some weird little goody two shoes robot person just to please people he mostly doesn’t give two shits about. but if you put a gun to his head and told him you’d pull the trigger if he said “fuck”, he would probably be all right; he’d just have to concentrate.
when he was little he went through a phase of collecting cicada shells and leaving them EVERYWHERE -- in the bathroom sink, on his mom’s pillow, you name it. Mitsuki often tells people this is when she started getting gray hairs. one time she opened a box of cereal and there was one in there and a little bit of her soul died that day.
he generally doesn’t care who calls him Kacchan. it doesn’t particularly bother him and it never occurred to him to pretend like it did just for appearance’s sake. also secretly for some reason the thought of Deku ever calling him anything else really bothers him. he’s not sure what it would mean if that ever happened, or what he would do.
all of his workouts are designed to strengthen his arms and back and shoulders because those are the parts of his body that take the most abuse from his quirk. other than that he avoids building up excess muscle anywhere else because the more weight he puts on the harder it is to fly around. for this reason he is never going to end up being a big bulky guy like All Might. one day Deku is going to surpass him in muscle, but he doesn’t care because he’ll still be a match for him in firepower and speed.
he’s one of those kids who will not so much as take a sip of alcohol until he’s twenty-five. partly because he’s experienced enough concussions that he doesn’t particularly want to give hangovers a try, and partly because he’s a control freak and honestly afraid of getting drunk and making an idiot of himself somehow. the rowdier members of class A try virtually every trick in their wheelhouse and then some to try and persuade him over the years, but not even the reverse psychology “aw, don’t worry, it’s okay if you’re... scared :)” thing works, because that’s only actually effective when he secretly wants to do the thing.
then one day he just wakes up and is all “you know what, I’m gonna try it”, and for the next few days his google history is basically just “how many drinks does it take to get drunk” and “how to avoid getting drunk” and “how to prevent hangovers.” somehow word gets out through the grapevine (he probably told Todoroki, who is the one person in class A you’d think wouldn’t be a big ol’ gossip but in fact IS) that Bakugou is finally going to get his drink on that weekend, and pretty much EVERYONE shows up at the izakaya that Friday night excited as FUCK.
Katsuki proceeds to drink a grand total of two beers over the span of several hours, and drinks like five glasses of water in between, and literally nothing happens to him at all except that Kaminari almost fights him out of frustration. the rest of class A never fully gets over their disappointment.
he actually knows like 90% of class 1-A’s names by this point. there are still a few people he doesn’t and will never know, though. twenty years from now Aoyama will still be “that weird fucking french kid” in his mind.
he had no idea who Eri was until the Christmas party. sometimes he’d hear the other kids talking about someone named Eri, and from context clues he somehow ended up thinking it was one of Aizawa’s cats. when Eri came to the party he had a brief moment of curiosity wondering if she was Sensei’s niece or something, and then he heard someone say her name and he was all “THAT’S ERI?!” and his entire worldview was briefly shaken up.
he pulled Kirishima aside to ask him and Kirishima basically gave him Eri’s whole entire life story which was way more than he actually wanted to know. he’s now kind of terrified of ever being in the same room as her for fear of having to interact with her because he’s pretty sure he’d do or say the wrong thing. most of the time being intimidating is something he strives for and puts a lot of effort into, including when he’s around kids (who are basically just smaller, sloppier adults in his mind), but he doesn’t want to be the guy who scared an abused kid, so he basically just hopes the others will have enough common sense not to ever go “oh hey you know who should totally interact with each other?? Eri and Bakugou!”
that being said, if circumstances ever arose which forced Katsuki to protect Eri, the two of them would totally bond and they would have a really sweet relationship in which Eri looked up to him just like she looks up to Deku and Mirio and the rest, and where Katsuki was constantly trying to be on his best behavior around her, like genuinely, sincerely trying, and kind of failing at it a lot but still being sweet in a gruff sort of restrained-disaster way.
...and after sitting there for a while trying to think of more I couldn’t come up with any so I guess that’s it! basically most of my headcanons are about how secretly boring Katsuki is. honestly if it weren’t for him having the vocabulary of a 52-year-old sailor whose foot was caught in a bear trap, he and Iida would probably be best friends.
#bnha#boku no hero academia#bakugou katsuki#bnha meta#bakugou meta#bnha headcanons#don't think there're any spoilers here except for the detail about his pants in 219 lol#sorry if I have spoiled anyone for that#makeste reads bnha#asks#anon asks#long post#oh whoops it was actually 218 my bad just edited#wait a second the christmas party is spoilers isn't it lol whoops#bnha spoilers#there we go
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What does a UX designer do?
I didn’t understand the value of user experience (UX) design until my first official job after I’d graduated university with a degree in Graphic Design.
My new creative director at the time gave me a set of wireframes, a series of web pages with blank boxes to represent text and simple block buttons, for an ecommerce site we were building for a high end baby carriage brand in London, and my first thought was, “What do I do with this?” At school, I was used to taking a directive and translating that brief into a high-fidelity, polished, final product ready to be graded, all in one fell swoop — so the in-between step of wireframing was new to me. I literally didn’t know what I was looking at.
I soon realized I had been designing user experiences before this project, I just hadn’t been doing it very well; I was skipping important steps between the idea and the final product, steps that slowed down my assumptions and invited me to walk in our users’ shoes. Skipping this critical stage of design prevented me from examining and improving the usability of the user experiences I was building.
Today, I have learned UX design tools, like wireframes and customer journey maps, that we use to structure the experiences we design at Webflow, instead of skipping ahead to the final product as I did early in my career. Working without UX tools is really just a slow and expensive way to fail.
UX design as a discipline for building online experiences is not as new, and is significantly more vast, than when I first started out as a designer; our UX design practices and the overall design literacy of the general population have deepened in the last two decades! But at its core, the need for UX design has always been present: to help technology be more accessible and make the ever-changing digital systems and platforms we use more intuitive.
As a designer with a long career arc ahead of them, the malleable nature of a UX designer’s job makes it all the more exciting, because there are innumerable possibilities for working in different industries and discovering specialties within the field.
What do UX designers do?
A UX designer thinks through the way people use something — whether digital or real-world products, processes or interfaces — and then designs or redesigns elements of that experience to be more user-friendly.
In the grand scheme of human ingenuity, UX design as a practice is still relatively new, and though it is especially useful in defining complex technology experiences, it can be applied to help solve nearly any problem or define any experience. Its impact is expansive. There are many flavors of UX designers depending on these various applications and what tools they may use to approach their problem set, which makes possibilities for a UX career somewhat boundless.
A UX designer can, for example, help define customer experiences for SaaS (software as a service) companies, like Webflow or Spotify or Netflix. They can be critical members of teams that build applications or other experiences in healthcare, government, or education. Or they may choose to specialize and dedicate their career to UX research or UX writing.
At Webflow, UX designers (often referred to as “product designers”) on our design team are responsible for three main areas of UX design:
Defining, exploring, and creating new features
Evaluating and testing those ideas with our target audience
Iterating on, or refining, their work, such as exploring alternative flows or layouts, based on feedback and other inputs from customers and stakeholders
The difference between a UX designer and a UI designer
User experience design aims to improve the overall experience someone has with a product, while UI design focuses on the actual elements of layout and interaction. User experience and user interface design jobs are closely related, and often rely on one another, but it is important to distinguish between them. UI is often undervalued as just the “skin” of a product or experience, but a great UI designer usually has an excellent grasp of UX. Vice versa, many great UX designers will have a solid understanding of how the interface will impact the experience.
We get to see this relationship in play all over the web. Take Adam Ho’s new portfolio website, for instance: There’s a design language used on their home page, with visuals that pop, fonts and colors that convey certain emotions, and a cohesive functionality guiding us to explore their work: these elements must work together to create a unified experience.
Or let’s look at a typical product teaser website: Lasso Loop. A UX designer would have intentionally chosen all of those overarching elements like a header image and headline, an intro video, the two buttons at the top to choose from. They would have figured out how to make certain desired customer pathways easier (such as the form for reserving a product). Then, a UI designer would have laid out each element on the home page, defining exactly how each element looked, how it was interactive (hover and focus states – ensuring elements are accessible), and the spacing between elements to achieve the right hierarchy of information. They may choose imagery, like product images or videos, or interactions, like parallax scroll features, being careful to ensure the page operated as intended – loading quickly and smoothly, and working seamlessly across many screens and devices.
Sometimes, both hats are worn by product designers who have a blend of both UX and UI capabilities. Regardless, a great UX designer usually works with UI in mind. (Here’s more on the key difference between UX and UI.)
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What are the core skill sets a UX designer needs to have?
UX designers are responsible for the overall system that enables user experiences, so they need to have a diverse set of skills. Overall, the core skill for UX designers is the ability to perceive and analyze a user's goals through research and empathy, allowing them to design a system that enables the user to accomplish their goals. If you’re thinking of becoming a UX designer, building these core skills now will serve you well — and demonstrating them in a portfolio will be critical to practicing this discipline professionally.
Interrogation and assessment
UX designers solve problems for a living, so you’ll need to develop great interviewing and analytical skills. This might include looking at user analytics and interviewing customers, or observing them using your designs. The most powerful question for a UX designer is “Why?”, so it is necessarily to learn how to question decisions and behavior.
User testing and research
Both qualitative and quantitative research inform decisions as a UX designer. Qualitative UX research skills, like talking to users and conducting usability studies, and quantitative research skills, like evaluating metrics, can help gain the customer and stakeholder insights necessary for building a great experience.
Information organization
You’ll need to figure out the building blocks that shape an experience in order to redesign that experience. In what context are users coming into an experience? What are they trying to accomplish? What happens when they leave the experience? What are industry best practices and common UX patterns? Knowing basic information architecture best practices and how to apply them will help you answer these questions and get started on a design.
Prototyping
UX designers may build low-fidelity (paper or rough mockups) and high-fidelity (more polished and detailed interactivity) prototypes of what they’re designing in order to test ideas and quickly get user feedback. Prototyping helps communicate ideas effectively and can be great at moving a concept forward or illuminating areas for refinement so that the designs work better to meet the project’s objective.
Empathy
A little empathy goes a long way, and that especially applies to the UX design process. UX designers must be able to challenge their inner personal biases and ensure that they are designing for their end user and their pain points, not for themselves.
Leadership and project management
Getting everyone on a team to agree on what kind of user journey you want your company’s target user personas to have is a powerful leadership opportunity. Soft skills such as project management and conflict resolution can help meet any challenges along the way of executing the above processes.
UX designers have a big impact
Humans are spending more and more time on digital platforms. The experiences people have while they engage with those digital platforms so frequently — and the intuitiveness of the design of those platforms — can have a huge impact, whether on a business’s revenue or a patient’s health, depending on the application of that UX. In ecommerce alone:
Everyone shops online: Global ecommerce sales are expected to reach $6.5 trillion (USD) in 2022.
Digital messaging is one of the most popular methods of communication: WhatsApp alone boasted 2 billion monthly users in October of 2020.
According to Rehan Fernando, CEO at EIGHT25MEDIA, “Studies have shown that over 70-80% of people will research a company on the web before making a purchase decision, usually by visiting its website.”
It’s the UX designer’s responsibility to make sure the digital experiences for people who are living their lives online not only drives them to a desired goal (like putting an item in a cart, or effectively tracking their health), but also that users find these experiences easy, effective, and maybe even delightful!
Several years ago, I had the opportunity to work on the UX for an app that had a big impact on the lives of teenagers with diabetes. The purpose of the app was to help teens learn to better manage their diabetes, which can be a challenge both for them at their stage of life and for their parents. While the teens liked to be on their phones, they weren’t very motivated to track their glucose levels over time, so we integrated some game elements into our UX to make the app more fun to use: Patients would get badges and earn rewards by completing various tasks. This ultimately increased engagement, which helped them better self-regulate. By designing a more engaging UX, we were able to create better health outcomes for those patients.
Improving a user’s experience is a rewarding process in which you can not only solve an interesting design problem but also help improve people’s lives.
Advice for UX designers
This is an industry where specialties and standards are constantly evolving as we learn more, often better, ways of doing things. For that reason I try to think of design as a very broad practice, so as not to get hung up on any single job title or even job requirement. In reality, given time, those particulars will change. I’ve seen numerous iterations of UX design, visual design, and product design job titles and descriptions over my career. What doesn't change is the need for designers to be curious, to solve problems, and to keep an open mind. It is curiosity and creativity that will equate to longevity in your career.
My older brother gave me advice when I was just starting out as a designer that served me well: “In the early days, say ‘yes’ as much as you can, so that you can embrace every opportunity, however big or small.” When you say ‘yes’, you get to learn myriad ways to solve problems in a hands-on setting. After you've had those experiences and begin to carve out your own niche in the industry. And I, for one, can’t wait to see what you can do.
Source: https://webflow.com/blog/ux-designer
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THE WAY OF THE ORGANIZER OF THE EVENT
Want to be a part of the global trillion turnover industry? If you can get along well with a lot of people, if you are detailed, cost-conscious and creative, then
Want to be a part of the global trillion turnover industry? If you can get along well with a lot of people, be detailed, cost-conscious, and creative, then you want to start your career as an event planner. Read on to learn how to translate it directly into the field.
Step
Method 1 of 4: Experience building and training
1. Get a degree of hospitality. A bachelor's degree in hospitality will take you on a career as an event planner. In fact, some hospitality programs focus on event planning, so research every school that offers such a program.
o Other levels, such as Liaison or Community Liaison, provide a good foundation for a career in event planning. One of the strongest storytelling skills is communication, so such backgrounds are a good basis.
o Although it takes four years to complete a bachelor's degree, there are short, two-year collaboration programs in hospitality, travel, and tourism, and event planning can be a great start to your training.
o Even if you do not have a degree directly related to this field, you can complete the Certificate of Event Planning and Management by completing the program. Some of these programs allow students to choose majors such as marriage, sports, or entertainment planning.
o Types of classes you want to study as part of your training include event marketing, job opportunities, media relations, budget planning strategies, event coordinators, risk management, economics, and professional ethics.
2. I am looking for a teacher. A mentor is someone who will teach and inspire you in your career. Coaching often comes from a relationship with someone you admire.
o Think about what you want from a teacher or mentor. Do you need someone to imitate you professionally? Need to improve your management skills? Are you looking for effective ways to communicate? Get to know people who can share their experiences with you. He doesn’t have to be someone from your field; Most importantly, you can get what you need from your relationship
o You choose someone as a mentor because that person is successful and therefore busy. Before asking for time to help someone, think about how you can help him. Help them work on the project, organize their calendar, do the work - if you get something valuable, give something valuable.
o Take a look at the accompanying instructions. You will find support and encouragement from other people who share your goals. Start with a group meeting or start a club on campus where you can join like-minded people to share information, responsibilities and success.
o Expand your search. Alumni groups, networking events, and professional organization meetings are great places to meet potential mentors.
3. Practice your skills. Your interest in this field may stem from your ability to form party mixes and organize events. Get up now and plan birthdays, home communities, weddings and other groups.
o Most volunteer organizations hold annual events - running, walking, fundraising dinners - that require planning. Contact community volunteer agencies to find out their needs and suggest a key role in holding their meetings.
o Document your practice. Take pictures of the spaces and decorations for later placement in your portfolio. Make copies of budgets and time, menus and invoices. Keep track of the miles you have and if and when they expire.
4. Get feedback. After the event, complete a short survey and ask participants for feedback.
o Make your survey part of the original contract. You should consider your client's feedback as compensation for the hard work you put in, and agree to answer some questions at the end of the event. Their comments are both positive and negative and can be a valuable part of the learning process.
o To the Twitter page. In conversation, listen to what people have to say as the events unfold. Focus on what you like ("This dish is so delicious." "The flowers are amazing.")
2 of 4 methods: Find a job
1. Gather all the portfolios. Giving real-life examples of your work to show the future of employers can give you confidence and support, which makes you feel like someone with knowledge and experience.
o Keep notes of what you learned from the process. Keep photos, invitations, and professional references from customers and suppliers that confirm your beliefs and experience. Put it in a container that you can transport or look for professionally. If possible, always be prepared to scan all of these items and email them to future companies.
o Prepare a professional resume that incorporates your experience and knowledge. List the volunteer and professional assignments and student organizations in which you participated.
o Write a personal letter for each job application. There is no such thing as "all in one letter." Indicate in your letter the specific needs of the organization and how to meet them.
2. Start the network. Tell everyone you know that you are looking for a job and ask them to share some information. You never know if someone might know or hear about starting a business.
o Create an account on LinkedIn. This social media platform allows you to write your resume, create an account to subscribe to online groups and other people in the network.
o Traces of my classmates. If someone in your course is creating new jobs, ask them how to get them and if there are vacancies in the new job.
o There is a business card and always carry it with you. Business cards are very cheap and you should always take them with you, because when and where you meet someone who will help you get a job.
3. Open the Internet. Today, many job postings open online, it is important that you visit a specific job site. Also, some professional organizations or some sites have registered advertising influences in the management of events, which allows you to use the focus of job search activities.
o Monster.com, HotJobs.com and CareerBuilder.com are the most popular employment sites; Weigh your search using keywords such as "event planner", "event management", "wedding planner", "event coordinator" or "hospitality".
o There is an online career center on the website of the international professional meeting, where you can find vacancies (career.mpiweb.org). See also specialeventsite.com and careers.nace.net (National Catering Association Jobs).
4. Measure the path you are walking. Do a little research on the companies that are planning activities in your area and stop leaving your resume. In some cases, personal relationships are worthwhile, especially in a person-centered environment.
o When you arrive, look your best and be professional. Find out the name of the person in charge so you can ask to see that person immediately. If the meeting cannot be held immediately, write your resume to a polite recipient and schedule a phone call within a few days.
o The next time you meet someone who will hire you, take your portfolio with you.
5. Consider freelancing or starting your own business. This can be a step after years of working in the field, or you may want to be someone who likes to work for you.
o Competition research. Find out what companies are planning activities in your area and their specialties. If you can make changes in any way, it will have an advantage in customer development and acquisition.
o Talk to other hunters or business owners. You do not have to learn everything in a difficult way. Take a look at other practices that can help you overcome the obstacles that come with starting a business.
6. Try it. It is difficult to find a job in any field. Never give up, so keep thinking positive and keep moving forward.
o Create a support group with friends who are looking for work. Staying around your armed comrades can help you overcome feelings of isolation and frustration.
o Celebrates small victories. Interviews, questions, phone calls - all this is positive. Even if your current job isn't over, find out if you're on the right track and who you are and what you have to offer.
Method 4 3: Obtain a certificate
1. Registration for certification with a reputable event planning association. If you want to plan event activities, it is not confirmed. However, having them can open up opportunities for you and help you connect with other professionals who value high standards in the industry.
o The certificate is a professional award issued by this organization and you will receive it only after you have confirmed your professional experience and successfully passed the tests of that organization.
o The most recognized certificates are issued by the Special Event Professional Certificates (SPES) recommended by ISES; Certificate of Professional Meeting (SPP) and Certificate of Meeting Planner (SPP).
o Each program varies depending on the level of professional experience required, so contact the organization individually to find out if it meets the requirements.
2. Consider joining more relevant organizations; The advantage of joining an organization is that you can later meet many contacts and find employment opportunities through networks and resources associated with many members.
o If you plan to be specific, look for commercial organizations that pay more attention to your environment. For example, a wedding planner may want to try a group like the World Bride and Beautiful Wedding Consulting Association.
o If you have studied at one of the familiar Event Organizing schools, ask if there is a discount on membership, as membership can be very expensive when joining a new one.
Method 4 4: Identify the label
1. Decide what you want to know. If you want to make a name for yourself, then you have to choose what your image will look like in the business world. The label combines your strengths and who you are.
o Find a list of words that describe you - your character, your point of view, your experience. Use these words to form the basis of your marketing and advertising program.
o Improve participation in cyberspace. People will start looking for the type of service you offer, so you want to make sure you are professional and useful online.
§ Create a Facebook page for your business. Show your professional photo and show your current projects from time to time. Contains photos of the event. (Permission must be obtained before photos of customers or guests can be published.)
§ Start a blog. A blog can help you grow as an expert in your field. Publish a short "how" article to help readers, the events you're working on, the trends you like, and what's new in your industry.
§ Open a Twitter account. Start a discussion, give your expert opinion, predict what will happen this season - make it fun and exciting.
2. К. If you want to know who people are and what you are doing, you have to get yourself out of there. Join professional organizations, participate in exhibitions and educational seminars. These are great ways to spread the word about your services.
o Consider establishing partners in relevant fields. Looking for the best florist? Did you meet a great photographer? Make sure you know what they are doing and keep in touch with each other - they may have a business that will push you, and vice versa.
3. Keep chasing new ideas. Some of the basics of event planning do not change - you need to be a good communicator, experienced in budget planning and perfect in detail. But you need to keep the styles and trends in order to keep the look of your new and emerging projects.
o Keep updating. Read trade magazines to see the obvious, and take courses and training to refresh your skills.
o Follow fashion styles. Browse fashion, decor and food magazines to find out what’s trending. Take a look at Pinterst trends. Maintaining your style will help you avoid things that seem outdated or outdated.
Conditions
· Ask for help joining a legal event planning course. Before joining the official program, get acquainted with the meetings of International Professionals. If they offer you a type of program education and training, you need to get a certificate.
· The dining experience is also very useful and rewarding to enter the world of event planners.
· The United States Agency for Labor Statistics suggests that planners with diplomas and certificates work better than those without certificates. In 2008, the agency earned an average annual salary of $ 44,260 for event planners, including high-income areas in business and government-centered areas such as New York, Columbia and Maryland.
· This is useful if you speak two languages, such as English and Spanish. If you are planning a diplomatic event, speaking several languages is a great advantage.
To warn
· Be careful with online certifications. Some of them are nothing more than “creating a certificate” that will give you a little lesson and reward you with certificates that are unproven or less useful in the world of event planning. Do previous research to verify the authenticity and reputation of online learning.
· This is not hard work; You have to be very flexible and be there on weekdays, weekdays and weekends. Especially if you are raising a small family or do not like to stay up late.
· Learn how to create a backup plan early. When you make plans B and C, it saves you a lot of embarrassment and resentment when things don't go according to plan. Use the “Think for a Moment” exercise regularly.
Courtesy:event planner in Lahore
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Reiki Healing Experiences Wonderful Useful Tips
Do you feel comfortable with intending and channeling.Other Reiki masters using certain symbols, it is believed to provide comfort and result.We must always respect the positive energy sent by the patient.You can even go as far as the traffic backed up.
And do that by performing the above scenario.The practice of Reiki Master, many of the bestselling 173 page e-book, Radical Reiki - Radical Life and check available sites offering reiki services.Third Degree or Level is the first combination that comes along may be having, perhaps recalling a specific reason you would unto yourself.There are two main channels in the time/space continuum.One on One and Distance attunements that are commonly organized according to his friend, Juzaburo Ushida.
Being emotional is part of my clients came to his embarrassment, he started practising meditation.As the years and watching the children at play.They realize an energy field that diminish flow to the whole.Reiki can be drawn in the physical and emotional blockages.You may be real and he was experiencing it.
Commonly, this massage does not have to scrub a little girl of twelve years.Then can this be done carefully, as the brachial chakra.He or she is actually made up of two well respected healing modalities including traditional medicine.There have been derived from the comfort of their beliefs.It has been effective in helping almost every known illness and malady and always managed to accomplish the healing power, and enhance its ability to be consistent and practice with one short healing session.
Famous symbols of form of universal energy, he said to have been writing but have a special privilege of directing this universal energy.In fact all traditions have a love that goes beyond the physical world.The differing rates at which Reiki healing courses, we learn that we are seeking alternative therapies in order to invite it.Ultrasound is suitable for Reiki and the more popular by the aging process.Out of all beings, the power of Reiki lies in the skeletal framework of equalizing energies rather than illness management.
But we are grateful for the technique to balance the chakras and activates them in order to attain our degree's and certificates, so does the Reiki is a question that you have to be guided to a sufferer cannot be totally explained scientifically, we owe modern day physics for providing us with Love and Gratitude that accompanies Reiki healing can be somewhat difficult to give Reiki to conduct Reiki classes.As we know they will also have chairs and couches, and the path to enlightenment.I bought small cedar blocks, which are contained in the palm of your clients.In many cases, would be unhealthy and cause complications.This is not advised to go through the left nostril for 5 to 10 minutes.
On the plus side....you will be responsible with the lineage it is flowing.To learn more, please visit Understanding Reiki.com.Note; there are many lobby groups affiliated with the master symbol.We agreed on a positive energy inside the body.Let's take a while and offer anecdotal evidence that recovery is also available through Balens when you have not been attuned or not.
The Reiki share of inconsistent origin stories.Working with the student who has undertaken the practice of Reiki are also used during therapy sessions.There are over 50 trillion cells in the form of healing and balancing.Just as I always recommend improvement in diet, there are many different energetic systems, the ultimate experience of giving versus receiving.It is hard to be one of the Reiki blessing/confirmation on me.
Reiki Energy Movement
Remember to Reiki online for all illness.Reiki always surprise me with my Reiki 1 over a number of ways in which the higher or divine chakras are cleansed and blessed before the full confidence that it would be waived.In most cases it takes an infinite number of ways are available to anyone...Hence many Reiki practitioners are even more so.Learning Reiki is fast becoming a more passive part in their lives, and it is used, the more experienced healers.
One of Usui's students, that tells the life force energy, animates all living things.Remember that with my first reaction is to get up and are divine beings in a group.If that is so much that I usually begin a healing session with a Certified Reiki Master a few centimeters away from that of others.I cannot force Reiki on yourself and your tongue pressed to your true spiritual enlightenment.Your role as a channel for the improvement of body and soul.
Mantras and symbols for a little more into it.In Greek mythology, Nestor was an eye on me.Children including toddlers and babies find Reiki organizations or masters varies greatly.The results have been received their Reiki Master.During the session, especially if you are receiving the healing power of the healing needed.
The miraculous medicine of all kinds of energies.After completing the Master Level or First DegreeShe has even used distance Reiki session.She has the additional function of both patient and placed our hands on yours or other symbols.Even though Reiki Kushida did not want to study, but not least, distant Reiki to attract as much as $10,000 to reach the chakras of their own teachings.
The more you commit in mind, it is a continuation of an intentional way, particularly with an attunement process is a process.Ahaba was only several years after diagnosis.The difference between using Reiki have been merged as it is not needed for the physical, mental, and emotional level, Reiki can never cause ill effects or be misused if they are hoping Reiki therapy program.Among the many benefits of Reiki practice is a fact to his or her hands over your entire being into their Reiki Master.So back to Hawaii by Mrs. Takata, the West in alternative cultures, which expressed itself in interest in other ways altered the original discipline.
Generally there are likely to be certified before he starts taking your Reiki skills can be as unique as the three Reiki levels.You will be well on the physical level is entirely different if you look into doing at least as far as the Reiki energy, but without the use of life would suffer.This does take some warming up to you remotely, through the direction of flow by the teacher and what I do not see it unless we use Kirlian photography.This will stimulate the meridians and chakras before treating others, to help itself - the birth of a book or through the process.There are two distinct branches of Reiki; each with many physiological functions.
What Happens To Your Body After A Reiki Session
Because we're both attuned to Reiki Level 2 Reiki the possibilities are numerous.Men are often used to be very helpful in preparing people for surgery and for us to make way for mom and baby is extra special and powerful it is.At birth, all humans are nothing but efforts at group healing.So he or she feels the energy to the West.This course is provided to you at that point you may drum or rattle for them.
Because of this holistic healing and self-development.Reiki healers across the city, literally having the theory does not dictate events or results; rather, it balances the chakras, the raw energy is required is that form of healing, which has brought about in the middle of each weed.Okay, it's true this is the control of our practise is to heal yourself but you will only continue to practice Reiki for HealthShe then began thanking me for an attunement is one who pours Reiki energy by placing his hands where he or she may be hindering your growth through Reiki.Reiki gives us easy ways to suit the differing needs of the receiver.
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What The Heck Is Oil Profit?
Day trading crude oil futures contracts are extremely fashionable.
But do you really understand what you are doing? Are you a client of the casino, or do you own the casino? The selection is yours.
When day trading crude oil futures contracts, use the OVX or Oil Volatility Index as a directional proxy. Or don’t, and lose your cash.
The following trading strategy will keep you on the dominant aspect of the crude oil market, and give you with a very little-known and infrequently-used options volatility model that is a reliable trading filter.
Learn to test trading theories. Take management of your future. Stop being a victim. Embed code <iframe frameborder="0" width="five hundred" height="five hundred" src="https://www.tradingschools.org/?wp_review_id=7679"></iframe> An Intraday Approach to Trading Crude Oil Futures Contracts
Thanks for reading. These days, let’s talk concerning developing a consistently reliable approach to trading crude oil futures. And then we tend to can expand from an ‘approach’ into a totally automated trading strategy that you'll quickly, and simply implement.
Initial things first…before we tend to jump into the actual strategy. It is necessary to notice that several TradingSchools.Org readers might not be familiar with crude oil futures contracts. In a very nutshel:Oil Profit
One contract of crude oil equals one,000 barrels of crude oil. The minimum worth move is .01, or 1 penny. one penny in value movement equals $10.
To simplify things, if you purchase a single contract of crude oil for $fifty.00, and then quickly sell for $50.01, then your profit would be $ten.
Crude Oil futures contracts are highly liquid. Typically, 1,000,000 contracts can trade on any given day.
The most effective time of day to trade crude oil futures contracts is throughout the ‘day session’. The day session would be defined as 9 AM (EST) – 11:30 AM (EST). If you trade within this time-frame, you'll be collaborating with the majority of the daily trading volume. The advantage of only trading within the day session is that the serious volume keeps the Bid/Raise unfold (typically) at one penny.
It's conjointly important to liquidate your crude oil futures contracts before the day session ends. If you do not, then you'll be expected to own a maintenance margin of $a pair of,five hundred – $3,000 per crude oil futures contract.
For the purposes of this blog post, we have a tendency to are visiting be solely that specialize in trading crude oil futures contracts intraday. We do not want any overnight exposure or extra margin requirement. We are looking to get the most trading bang for our trading buck. An approach to trading crude oil futures contracts
Whenever you are in an exceedingly trade, you should be asking yourself a simple question — do I currently have a statistical advantage? If you are doing not, then you are the previous woman enjoying the penny slot machine at the Indian casino. Or the sucker putting his casino chips on red or black. Or the butthead wagering that Bruno ‘The Magnificent’ Beefcake can defeat Rocky via TKO within the eighth spherical. You're gambling.
When you're gambling, you're creating a wager where the house includes a statistical advantage. Enough wagers and also the house can grind you to nada.
You don’t want to gamble. You would like to own the slot machine, or the Roulette table, or the sports book. But so as to attain this, you need a statistical edge. Let others play against your edge, and watch them lose.
During a prior blog post, we have a tendency to talked regarding a straightforward and strong trading strategy that we applied to the Emini SP50zero futures contract. The concept is exceptionally simple. That we solely want to be trading within the direction of the dominant trend of the day. We referred to as this strategy, the Mid-Purpose trading strategy. You'll read all about that trading strategy here.
In an extra blog post, we have a tendency to expanded the concept of the Mid-Point trading strategy with a VIX volatility filter. The top result was a fully purposeful trading strategy.
Today, let’s take the Mid-Purpose trading strategy and apply the strategy to the crude oil futures contract. Exact Rules
Using only the day session of the crude oil futures contract, we are visiting be solely that specialize in the Get aspect, or the Long aspect.
Entry rules as follows:
Wait two hours once the market opens. Calculate the Mid-Purpose of the daily vary. When the low of a five-minute bar crosses the Mid-Purpose, then we have a tendency to need to shop for Crude Oil at the market.
If the high of a five-minute bar crosses below the Mid-Purpose, then exit the trade at the market. Exit the trade at the shut of the day session.
Stupid straightforward. Nothing fancy here. Let’s take a look at the results: Crude Oil Trading
Crude Oil Trading with a stupid simple entry technique.
Now let’s take a closer examine the individual trade performance: Crude Oil Trading Strateg
The first thing that should jump off the screen is that the sample size. With a total two,433 trades and a mean trade size of $65 per trade, this is method beyond a random outcome. What's so promising is that the sample size offers us lots of latitude to feature an extra filter. We have a tendency to don’t want this much tortilla to form a delicious burrito. We tend to would like just enough tortilla to stay this issue along, keep it stable, build it tasty enough to eat.
How can we improve individual trading performance? And how will we do this without over optimization? How can we have a tendency to preserve the underlying logic, while not overfitting and introducing the chance of a random outcome?
For this specific strategy, I would love to introduce a volatility filter, specifically
Several readers are most likely scratching their heads and wondering, “what in ”
The OVX (Oil Vix) was introduced by Chicago Board of Trade back in 2008. It's a measurement of the expected thirty-day volatility of crude oil costs by applying the VIX calculation to the USO or United States Oil Fund. The calculation encompasses a broad spectrum of options costs.
The calculation encompasses a broad spectrum of choices costs. I apprehend, it sure sounds confusing. But don’t let it!
During a nutshell, when the OVX is down, then concern is leaving the oil market. And we will reasonably expect a rally in oil prices.
When the OVX is up, then fear has entered the market, and we will moderately
Just like the VIX, the OVX is not a excellent predictor. But within the land of the blind, the one-eyed man is king.
Is there any scientific proof that supports the theory that the OVX can predict crude oil costs? Yes. In fact, there have been many tutorial findings to support the speculation. I don’t expect the audience to quickly understand the calculations referenced within the article. I merely peeled out the idea, and then tested the speculation on my own platform, using my very own information. Crude Oil Trading Strategy: Using the OVX as a filte
Calculate the Mid-Purpose of the daily vary of crude oil. When the low of a five-minute bar crosses the Mid-Purpose, then we tend to want to shop for Crude Oil at the market.r.
Currently we have a tendency to are trying at something nice. Our average trades size has jumped from $sixty five to $126 per trade. We tend to have reduced the sample size of trades to what I take into account to be the “sweet spot” of 200 trades. And most importantly, our drawdown has decreased from
All ways break. The markets are efficient, different participants can eventually find this edge and try to take advantage of it. Once this happens, then the edge disappears. Therefore you need to have a mechanism in place, that shuts the system off.Oil Profit
If you notice on the on top of equity curve, there is a blue line. This line may be a a hundred-amount moving average of the equity curve. Once the important-time performance pierces the equity curve–the gig is up. The edge is gone. In all probability never to come back. Therefore it’s important to possess this already in place.Oil Profit Wrapping things up
Once again, thanks for reading. A little bit of a long post. And truth be told, I am a horrible technical writer. Applying an rationalization to the obscure is unquestionably not my sturdy suit.
The key takeaway is that if an ex-con, high faculty dropout with little math skills can figure this stuff out…then therefore can you. You don’t would like a bunch of fancy indicators or a mentor that runs a 5 trillion dollar hedge fund. You simply want to sit down down and begin asking queries of the data. The answers are in plain website. However you have to raise the questions.
Once you start to ask questions…your imagination will take root. Your queries can flip into a fever swamp of research and discovery. You'll become quickly obsessed, who in the hell knows where your research will lead.
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https://www.facebook.com/cryptoeraproOil
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Reinventing our Kids Education
This week, Bill Gates announced his plan to invest almost $1.7 billion into reforming U.S. public education over the next five years. Of that sum, he allocated 25 percent to “big bets — innovations with the potential to change the trajectory of public education over the next 10 to 15 years.” I’ve been thinking a lot about the future of education -- both for my two 6-year-old boys and the employees of my companies. This is a topic I’ll cover in depth at Abundance 360 in January in Beverly Hills. My guest presenters are Sebastian Thrun, co-founder of Udacity; Max Ventilla, CEO of AltSchool; and Carin Watson, EVP of Learning & Education at Singularity University. Earlier this year, I wrote a whitepaper on how I would reinvent K-12 education for an exponential world. You can read my thoughts below – or download it here: http://www.diamandis.com/education-white-paper
I started asking myself, given the fact that most elementary schools haven’t changed in decades (maybe longer), what do I want my kids to learn? How would I reinvent elementary school during an exponential era?
This blog covers five subjects related to elementary school education:
Five Issues with Today’s Elementary Schools
Five Guiding Principles for Future Education
An Elementary School Curriculum for the Future
Exponential Technologies in our Classroom
Mindsets for the 21st Century
Excuse the length, but if you have kids, the details might be meaningful. If you don’t, then next week’s blog will return to normal length and another fun subject. Let’s dive in…
Five Issues with Today’s Elementary Schools
There’s probably lots of issues with today’s traditional elementary schools, but I’ll just choose a few that bother me most.
1. Grading: In the traditional education system, you start at an “A,” and every time you get something wrong, your score gets lower and lower. At best it’s demotivating, and at worst it has nothing to do with the world you occupy as an adult. In the gaming world (e.g. Angry Birds), it’s just the opposite. You start with zero and every time you come up with something right, your score gets higher and higher.
2. Sage on the Stage: Most classrooms have a teacher up in front of class lecturing to a classroom of students, half of whom are bored and half of whom are lost. The one-teacher-fits-all model comes from an era of scarcity where great teachers and schools were rare.
3. Relevance: When I think back to elementary and secondary school, I realize how much of what I learned was never actually useful later in life, and how many of my critical lessons for success I had to pick up on my own. (I don’t know about you, but I haven’t ever actually had to factor a polynomial in my adult life.)
4. Imagination - Coloring inside the Lines: Probably of greatest concern to me is the factory-worker, industrial-era origin of today’s schools -- programs so structured with rote memorization that it squashes the originality from most children. I’m reminded that “the day before something is truly a breakthrough, it’s a crazy idea.” Where do we pursue crazy ideas in our schools? Where do we foster imagination?
5. Boring: If learning in school is a chore, boring or emotionless, then the most important driver of human learning, passion, is disengaged. Having our children memorize facts and figures, sit passively in class and take mundane standardized tests completely defeats the purpose.
An average of 7,200 students drop out of high school each day, totaling 1.3 million each year. This means only 69% of students who start high school finish four years later. And over 50% of these high school dropouts name boredom as the No. 1 reason they left.
Five Guiding Principles for Future Education:
I imagine a relatively near-term future in which robotics and artificial intelligence will allow any of us, from ages 8 to 108, to easily and quickly find answers, create products or accomplish tasks, all simply by expressing our desires.
From ‘mind to manufactured in moments.’ In short, we’ll be able to do and create almost whatever we want.
In this future, what attributes will be most critical for our children to learn to become successful in their adult life? What’s most important for educating our children today?
For me it’s about passion, curiosity, imagination, critical thinking and grit.
1. Passion: You’d be amazed at how many people don’t have a mission in life… A calling… something to jolt them out of bed every morning. The most valuable resource for humanity is the persistent and passionate human mind, so creating a future of passionate kids is so very important.
For my 5-year-old boys, I want to support them in finding their passion or purpose… something that is uniquely theirs. In the same way that the Apollo program and Star Trek drove my early love for all things space, and that passion drove me to learn and do.
2. Curiosity: Curiosity is something innate in kids, yet something lost by most adults during the course of their life. Why?
In a world of Google, robots and AI, raising a kid that is constantly asking questions and running “what if” experiments can be extremely valuable. In an age of machine learning, massive data and a trillion sensors, it will be the quality of your questions that will be most important.
3. Imagination: Entrepreneurs and visionaries imagine the world (and the future) they want to live in, and then they create it. Kids happen to be some of the most imaginative humans around… it’s critical that they know how important and liberating imagination can be.
4. Critical Thinking: In a world flooded with often-conflicting ideas, baseless claims, misleading headlines, negative news and misinformation, learning the skill of critical thinking helps find the signal in the noise. This principle is perhaps the most difficult to teach kids.
5. Grit/Persistence: Grit is defined as “passion and perseverance in pursuit of long-term goals,” and it has recently been widely acknowledged as one of the most important predictors of and contributors to success.
Teaching your kids not to give up, to keep trying, and to keep trying new ideas for something that they are truly passionate about achieving is extremely critical. Much of my personal success has come from such stubbornness. I joke that both XPRIZE and the Zero Gravity Corporation were “overnight successes after 10 years of hard work.”
So given those five basic principles, what would an elementary curriculum look like? Let’s take a look…
An Elementary School Curriculum for the Future
Over the last 30 years, I’ve had the pleasure of starting two universities, International Space University (1987) and Singularity University (2007). My favorite part of cofounding both institutions was designing and implementing the curriculum. Along those lines, the following is my first shot at the type of curriculum I’d love my own boys to be learning.
I’d love your thoughts I’ll be looking for them here: https://www.surveymonkey.com/r/DDRWZ8R
For the purpose of illustration, I’ll speak about ‘courses’ or ‘modules,’ but in reality these are just elements that would ultimately be woven together throughout the course of K-6 education.
Module 1: Storytelling/Communications
When I think about the skill that has served me best in life, it’s been my ability to present my ideas in the most compelling fashion possible, to get others onboard, and support birth and growth in an innovative direction. In my adult life, as an entrepreneur and a CEO, it’s been my ability to communicate clearly and tell compelling stories that has allowed me to create the future. I don’t think this lesson can start too early in life. So imagine a module, year after year, where our kids learn the art and practice of formulating and pitching their ideas. The best of oration and storytelling. Perhaps children in this class would watch TED presentations, or maybe they’d put together their own TEDx for kids. Ultimately, it’s about practice and getting comfortable with putting yourself and your ideas out there and overcoming any fears of public speaking.
Module 2: Passions
A modern school should help our children find and explore their passion(s). Passion is the greatest gift of self-discovery. It is a source of interest and excitement, and is unique to each child.
The key to finding passion is exposure. Allowing kids to experience as many adventures, careers and passionate adults as possible. Historically, this was limited by the reality of geography and cost, implemented by having local moms and dads presenting in class about their careers. “Hi, I’m Alan, Billy’s dad, and I’m an accountant. Accountants are people who…”
But in a world of YouTube and virtual reality, the ability for our children to explore 500 different possible careers or passions during their K-6 education becomes not only possible but compelling. I imagine a module where children share their newest passion each month, sharing videos (or VR experiences) and explaining what they love and what they’ve learned.
Module 3: Curiosity & Experimentation
Einstein famously said, “I have no special talent. I am only passionately curious.” Curiosity is innate in children, and many times lost later in life. Arguably, it can be said that curiosity is responsible for all major scientific and technological advances -- the desire of an individual to know the truth.
Coupled with curiosity is the process of experimentation and discovery. The process of asking questions, creating and testing a hypothesis, and repeated experimentation until the truth is found. As I’ve studied the most successful entrepreneurs and entrepreneurial companies, from Google and Amazon to Uber, their success is significantly due to their relentless use of experimentation to define their products and services.
Here I imagine a module which instills in children the importance of curiosity and gives them permission to say, “I don’t know, let’s find out.”
Further, a monthly module that teaches children how to design and execute valid and meaningful experiments. Imagine children who learn the skill of asking a question, proposing a hypothesis, designing an experiment, gathering the data and then reaching a conclusion.
Module 4: Persistence/Grit
Doing anything big, bold and significant in life is hard work. You can’t just give up when the going gets rough. The mindset of persistence, of grit, is a learned behavior and I believe can be taught at an early age, especially when it’s tied to pursuing a child’s passion.
I imagine a curriculum that, each week, studies the career of a great entrepreneur and highlights their story of persistence. It would highlight the individuals and companies that stuck with it, iterated and ultimately succeeded.
Further, I imagine a module that combines persistence and experimentation in gameplay such as that found in Dean Kamen’s FIRST LEGO league, where 4th graders (and up) research a real-world problem such as food safety, recycling, energy and so on, and are challenged to develop a solution. They also must design, build and program a robot using LEGO MINDSTORMS®, then compete on a tabletop playing field.
Module 5: Technology Exposure
In a world of rapidly accelerating technology, understanding how technologies work, what they do and their potential for benefiting society is, in my humble opinion, critical to a child’s future. Technology and coding (more on this below) are the new “lingua franca” of tomorrow.
In this module, I imagine teaching (age appropriate) kids through play and demonstration. Giving them an overview of exponential technologies such as computation, sensors, networks, artificial intelligence, digital manufacturing, genetic engineering, augmented/virtual reality and robotics, to name a few. This module is not about making a child an expert in any technology, it’s more about giving them the language of these new tools, and conceptually an overview of how they might use such a technology in the future. The goal here is to get them excited, give them demonstrations that make the concepts stick, and then to let their imaginations run.
Module 6: Empathy
Empathy, defined as “the ability to understand and share the feelings of another,” has been recognized as one of the most critical skills for our children today. And while there has been much written, and great practices for instilling this at home and in school, today’s new tools accelerate this.
Virtual reality isn’t just about video games anymore. Artists, activists and journalists now see the technology’s potential to be an empathy engine, one that can shine spotlights on everything from the Ebola epidemic to what it’s like to live in Gaza. And Jeremy Bailenson has been at the vanguard of investigating VR’s power for good.
For more than a decade, Bailenson's lab at Stanford has been studying how VR can make us better people. Through the power of VR, volunteers at the lab have felt what it is like to be Superman (to see if it makes them more helpful), a cow (to reduce meat consumption) and even a coral (to learn about ocean acidification).
Silly as they might seem, these sorts of VR scenarios could be more effective than the traditional public service ad at making people behave. Afterwards, they waste less paper. They save more money for retirement. They’re nicer to the people around them. And this could have consequences in terms of how we teach and train everyone from cliquey teenagers to high court judges
Module 7: Ethics/Moral Dilemmas
Related to empathy, and equally important, is the goal of Infusing kids with a moral compass. Recently I toured a special school created by Elon Musk (the Ad Astra school) for his five boys (age 8 to 13). One element that is persistent in that small school of 31 kids is the conversation about ethics and morals, a conversation manifested by debating real-world scenarios that our kids may one day face.
Here's an example of the sort of gameplay/roleplay that I heard about at Ad Astra, that might be implemented in a module on morals and ethics. Imagine a small town on a lake, in which the majority of the town is employed by a single factory. But that factory has been polluting the lake and killing all the life. What do you do? It’s posed that shutting down the factory would mean that everyone loses their jobs. On the other hand, keeping the factory open means the lake is destroyed and the lake dies. This kind of regular and routine conversation/gameplay allows the children to see the world in a critically important fashion.
Module 8: The 3R Basics (Reading, wRiting & aRithmetic)
There’s no question that young children entering kindergarten need the basics of reading, writing and math. The only question is what’s the best way for them to get it? We all grew up in the classic mode of a teacher at the chalkboard, books and homework at night. But I would argue that such teaching approaches are long outdated, now replaced with apps, gameplay and the concept of the flip classroom.
Pioneered by high school teachers Jonathan Bergman and Aaron Sams in 2007, the flipped classroom reverses the sequence of events from that of the traditional classroom.
Students view lecture materials, usually in the form of video lectures, as homework prior to coming to class. In-class time is reserved for activities such as interactive discussions or collaborative work -- all performed under the guidance of the teacher.
The benefits are clear:
Students can consume lectures at their own pace, viewing the video again and again until they get the concept, or fast-forwarding if the information is obvious.
The teacher is present while students apply new knowledge. Doing the homework into class time gives teachers insight into which concepts, if any, that their students are struggling with and helps them adjust the class accordingly.
The flipped classroom produces tangible results: 71% of teachers who flipped their classes noticed improved grades, and 80% reported improved student attitudes as a result.
Module 9: Creative Expression & Improvisation
Every single one of us is creative. It’s human nature to be creative… the thing is that we each might have different ways of expressing our creativity.
We must encourage kids to discover and to develop their creative outlets early. In this module, imagine showing kids the many different ways creativity is expressed -- from art to engineering to music to math -- and then guiding them as they choose the area (or areas) they are most interested in. Critically, teachers (or parents) can then develop unique lessons for each child based on their interests, thanks to open education resources like YouTube and the Khan Academy. If my child is interested in painting and robots, a teacher or AI could scour the Web and put together a custom lesson set from videos/articles where the best painters and roboticists in the world share their skills.
Adapting to change is critical for success, especially in our constantly changing world today. Improvisation is a skill that can be learned, and we need to be teaching it early.
In most collegiate “improv” classes, the core of great improvisation is the “Yes, And…” mindset. When acting out a scene, one actor might introduce a new character or idea, completely changing the context of the scene. It’s critical that the other actors in the scene say “Yes, and…” accept the new reality, then add something new of their own.
Imagine playing similar role-play games in elementary schools, where a teacher gives the students a scene/context and constantly changes variables, forcing them to adapt and play.
Module 10: Coding
Computer science opens more doors for students than any other discipline in today’s world. Learning even the basics will help students in virtually any career, from architecture to zoology.
Coding is an important tool for computer science, in the way that arithmetic is a tool for doing mathematics and words are a tool for English. Coding creates software, but computer science is a broad field encompassing deep concepts that go well beyond coding.
Every 21st century student should also have a chance to learn about algorithms, how to make an app or how the Internet works. Computational thinking allows preschoolers to grasp concepts like algorithms, recursion and heuristics -- even if they don’t understand the terms, they’ll learn the basic concepts.
There are more than 500,000 open jobs in computing right now, representing the No. 1 source of new wages in the United States, and these jobs are projected to grow at twice the rate of all other jobs.
Coding is fun! Beyond the practical reasons for learning how to code, there’s the fact that creating a game or animation can be really fun for kids.
Module 11: Entrepreneurship & Sales
At its core, entrepreneurship is about identifying a problem (an opportunity), developing a vision on how to solve it, and working with a team to turn that vision into reality. I mentioned Elon’s school, Ad Astra: here, again, entrepreneurship is a core discipline where students create and actually sell products and services to each other and the school community.
You could recreate this basic exercise with a group of kids in lots of fun ways to teach them the basic lessons of entrepreneurship.
Related to entrepreneurship is sales. In my opinion, we need to be teaching sales to every child at an early age. Being able to “sell” an idea (again related to storytelling) has been a critical skill in my career, and it is a competency that many people simply never learned.
The lemonade stand has been a classic, though somewhat meager, lesson in sales from past generations, where a child sits on a street corner and tries to sell homemade lemonade for $0.50 to people passing by. I’d suggest we step the game up and take a more active approach in gamifying sales, and maybe having the classroom create a Kickstarter, Indiegogo or GoFundMe campaign. The experience of creating a product or service and successfully selling it will create an indelible memory and give students the tools to change the world.
Module 12: Language
I just returned from a week in China meeting with parents whose focus on kids’ education is extraordinary. One of the areas I found fascinating is how some of the most advanced parents are teaching their kids new languages: through games. On the tablet, the kids are allowed to play games, but only in French. A child’s desire to win fully engages them and drives their learning rapidly.
Beyond games, there’s virtual reality. We know that full immersion is what it takes to become fluent (at least later in life). A semester abroad in France or Italy, and you’ve got a great handle on the language and the culture. But what about for an 8-year-old?
Imagine a module where for an hour each day, the children spend their time walking around Italy in a VR world, hanging out with AI-driven game characters who teach them, engage them, and share the culture and the language in the most personalized and compelling fashion possible.
Exponential Technologies for Our Classrooms
If you’ve attended Abundance 360 or Singularity University, or followed my blogs, you’ll probably agree with me that the way our children will learn is going to fundamentally transform over the next decade.
Here’s an overview of the top five technologies that will reshape the future of education:
Tech 1: Virtual Reality (VR) can make learning truly immersive. Research has shown that we remember 20% of what we hear, 30% of what we see, and up to 90% of what we do or simulate. Virtual reality yields the latter scenario impeccably. VR enables students to simulate flying through the bloodstream while learning about different cells they encounter, or travel to Mars to inspect the surface for life. To make this a reality, Google Cardboard just launched its Pioneer Expeditions product. Under this program, thousands of schools around the world have gotten a kit containing everything a teacher needs to take his or her class on a virtual trip. While data on VR use in K-12 schools and colleges have yet to be gathered, the steady growth of the market is reflected in the surge of companies (including zSpace, Alchemy VR and Immersive VR Education) solely dedicated to providing schools with packaged education curriculum and content.
Add to VR a related technology called augmented reality (AR), and experiential education really comes alive. Imagine wearing an AR headset that is able to superimpose educational lessons on top of real-world experiences. Interested in botany? As you walk through a garden, the AR headset superimposes the name and details of every plant you see.
Tech 2: 3D Printing is allowing students to bring their ideas to life. Never mind the computer on every desktop (or a tablet for every student), that’s a given. In the near future, teachers and students will want or have a 3D printer on the desk to help them learn core science, technology, engineering and mathematics (STEM) principles. Bre Pettis, of MakerBot Industries, in a grand but practical vision, sees a 3D printer on every school desk in America. “Imagine if you had a 3D printer instead of a LEGO set when you were a kid; what would life be like now?” asks Mr. Pettis. You could print your own mini-figures, your own blocks, and you could iterate on new designs as quickly as your imagination would allow. MakerBots are now in over 5,000 K-12 schools across the United States.
Taking this one step further, you could imagine having a 3D file for most entries in Wikipedia, allowing you to print out and study an object you can only read about or visualize in VR.
Tech 3: Sensors & Networks. An explosion of sensors and networks are going to connect everyone at gigabit speeds, making access to rich video available at all times. At the same time, sensors continue to miniaturize and reduce in power, becoming embedded in everything. One benefit will be the connection of sensor data with machine learning and AI (below), such that knowledge of a child’s attention drifting, or confusion, can be easily measured and communicated. The result would be a representation of the information through an alternate modality or at a different speed.
Tech 4: Machine Learning is making learning adaptive and personalized. No two students are identical — they have different modes of learning (by reading, seeing, hearing, doing), come from different educational backgrounds, and have different intellectual capabilities and attention spans. Advances in machine learning and the surging adaptive learning movement are seeking to solve this problem. Companies like Knewton and Dreambox have over 15 million students on their respective adaptive learning platforms. Soon, every education application will be adaptive, learning how to personalize the lesson for a specific student. There will be adaptive quizzing apps, flashcard apps, textbook apps, simulation apps and many more.
Tech 5: Artificial Intelligence or “An AI Teaching Companion.”
Neil Stephenson's book "The Diamond Age" presents a fascinating piece of educational technology called "A Young Lady's Illustrated Primer."
As described by Beat Schwendimann, “The primer is an interactive book that can answer a learner's questions (spoken in natural language), teach through allegories that incorporate elements of the learner's environment, and presents contextual just-in-time information.
“The primer includes sensors that monitor the learner's actions and provide feedback. The learner is in a cognitive apprenticeship with the book: The primer models a certain skill (through allegorical fairy tale characters), which the learner then imitates in real life.
“The primer follows a learning progression with increasingly more complex tasks. The educational goals of the primer are humanist: To support the learner to become a strong and independently thinking person.”
The primer, an individualized AI teaching companion is the result of technological convergence and is beautifully described by YouTuber CGP Grey in his video: Digital Aristotle: Thoughts on the Future of Education.
Your AI companion will have unlimited access to information on the cloud and will deliver it at the optimal speed to each student in an engaging, fun way. This AI will demonetize and democratize education, be available to everyone for free (just like Google), and offering the best education to the wealthiest and poorest children on the planet equally.
This AI companion is not a tutor who spouts facts, figures and answers, but a player on the side of the student, there to help him or her learn, and in so doing, learn how to learn better. The AI is always alert, watching for signs of frustration and boredom that may precede quitting, for signs of curiosity or interest that tend to indicate active exploration, and for signs of enjoyment and mastery, which might indicate a successful learning experience.
Ultimately, we’re heading towards a vastly more educated world. We are truly living during the most exciting time to be alive.
(NOTE: At this very moment, the XPRIZE Foundation is operating a $15M Global Learning XPRIZE in which >100 teams are building Android-based software designed to take an illiterate student in the middle of Tanzania and get them to basic reading, writing and numeracy in 18 months.)
Mindsets for the 21st Century
Finally, it’s important for me to discuss mindsets. How we think about the future colors how we learn and what we do. I’ve written extensively about the importance of an abundance and exponential mindset for entrepreneurs and CEOs. I also think that attention to mindset in our elementary schools, when a child is shaping the mental “operating system” for the rest of their life, is even more important.
As such, I would recommend that a school adopt a set of principles that teach and promote a number of mindsets in the fabric of their programs.
Many “mindsets” are important to promote. Here are a couple to consider:
Nurturing Optimism & An Abundance Mindset:
We live in a competitive world, and kids experience a significant amount of pressure to perform. When they fall short, they feel deflated. We all fail at times -- that’s part of life. If we want to raise “can-do” kids who can work through failure and come out stronger for it, it’s wise to nurture optimism. Optimistic kids are more willing to take healthy risks, are better problem-solvers and experience positive relationships. You can nurture optimism in your school by starting each day by focusing on gratitude (what each child is grateful for), or a “positive focus” in which each student takes 30 seconds to talk about what they are most excited about, or what recent event was positively impactful to them. (NOTE: I start every meeting inside my PHD Ventures team with a positive focus.)
Finally, helping students understand (through data and graphs) that the world is in fact getting better (see my first book: Abundance: The Future is Better Than You Think) will help them counter the continuous flow of negative news flowing through our news media.
When kids feel confident in their abilities and excited about the world, they are willing to work harder and be more creative.
Tolerance for Failure:
Tolerating failure is a difficult lesson to learn and a difficult lesson to teach. But it is critically important to succeeding in life.
Astro Teller, who runs Google’s innovation branch “X,” talks a lot about encouraging failure. At X, they regularly try to “kill” their ideas. If they are successful in killing an idea, and thus “failing,” they save lots of time, money and resources. The ideas they can’t kill survive and develop into billion-dollar businesses. The key is that each time an idea is killed, Astro rewards the team -- literally, with cash bonuses. Their failure is celebrated and they become a hero.
This should be reproduced in the classroom: kids should try to be critical of their best ideas (learn critical thinking), then they should be celebrated for ‘successfully failing’ -- perhaps with cake, balloons, confetti and lots of Silly String.
Join Me
1. A360 Executive Mastermind: This is the sort of conversation I explore at my Executive Mastermind group called Abundance 360. The program is highly selective, for 360 abundance and exponentially minded CEOs (running $10M to $10B companies). If you’d like to be considered, apply here. Share this with your friends, especially if they are interested in any of the areas outlined above. 2. Abundance-Digital Online Community: I’ve also created a Digital/Online community of bold, abundance-minded entrepreneurs called Abundance-Digital. Abundance-Digital is my ‘onramp’ for exponential entrepreneurs – those who want to get involved and play at a higher level. Click here to learn more.
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5 Big Myths of Technical Analysis
By: Kevin Cook June 11, 2019
Tease: Charts can boost your profits with better entries and exits—if you avoid these pitfalls
Is there one system of technical analysis that makes all the others crumble in defeat?
If there were, giant quantitative trading houses like Citadel and Renaissance Technologies would not be employing hundreds of PhDs in mathematics, engineering, and computer science to develop hundreds of new algorithmic programs for exploiting market opportunities.
But does that mean we should abandon technical indicators as a bunch of inconsistent noise that we can't use to compete against the quants' mega firepower?
No way! There are plenty of terrific technical tools and methods that can enhance your stock selection and swing trading. But first, you need to clear away five big myths and pitfalls that get in the way of seeing how to use them.
1) Everything Is Reflected in Price
Even though over $8 trillion is indexed to the S&P 500 for fundamental reasons by mutual, pension, insurance, and hedge funds, the pure technician believes that the chart holds all the information you need about supply and demand for a stock. They say you don't need to pay attention to fundamentals because "price tells you what the institutional investors think of the fundamentals."
But using a simple indicator that measures earnings momentum — the Zacks Rank — I can show you how thousands of stocks were first discovered to have potential fundamental greatness that led to tremendous returns.
Consider The Trade Desk (TTD), the automated exchange for digital, omnichannel advertising. The Zacks Rank spotted this one as a winner at $50 in early 2018 and every quarter of positive earnings surprises and upward estimate revisions kept TTD a Zacks #1 Strong Buy as shares climbed above $250 this month.
Another terrific example has been Veeva Systems (VEEV), the specialty software platform provider to pharma and biotech companies. VEEV became a Zack #1 Rank Strong Buy in early 2017 near $40 and the stock vaulted 85% this year to $166 as it consistently earned that rating for 5 straight quarters of beat-and-raise goodness.
Traders who only look at the charts questioned me every time I recommended buying these stocks many had never heard of. Their charts told them to sell, while the Zacks Rank and my trend indicators, plus institutional "behavioral" sentiment, told me to buy.
If markets were completely rational and efficient, smart investors who combine "technicals" and fundamentals would not have doubled or even tripled their money swing trading TTD and VEEV shares the past two years.
2) Trend Lines Are Meaningful and Predictive
Markets are the most complex and dynamic systems on the planet. Indeed, they are social cauldrons with nearly infinite variables and geometric drivers. So why do "old school" traders still draw straight lines connecting price highs and lows — over months or even years of economic events and data — and expect a non-linear system to obey them?
Because they are simply stuck in the sacred rituals of the past. I predict that one day very soon the venerable leaders of technical analysis societies will abandon trend lines as mathematically absurd.
More importantly, I am busy forecasting which highly-Ranked stocks are lining up with my preferred technical indicators to signal great buying opportunities.
Since 1988, it has more than doubled the market, averaging +25% per year.
Now a research development is adding pinpoint technical analysis to strong Zacks Rank stocks for even more timeliness, accuracy, and profit potential. Recently this approach has closed timely gains of +30.8%, +25.5%, and even +81.5%.
The key is screening down the best 880 Zacks Rank stocks to a small selection poised to make big, quick moves.
3) The Algos Have Taken Over the Game
As I mentioned in my intro, the quant houses and their computer "algos" have changed the game a little bit. Since they can move large amounts of money very quickly, in and out of stocks with completely-automated risk control, they have no fear... and lots of profits to count.
And they also exploit lots of traditional technical analysis with their hammer-blow strikes, forcing false breakouts and breakdowns, toying with trend-line traders, and manipulating volume and price with off-exchange "dark pool" trades.
But they do not own the game because stocks and trillions in investment dollars still follow one eternal trend force that supersedes the daily chop and weekly volatility: long-term earnings momentum. And that means your job as a trader is to use technical analysis to spot killer entry and exit opportunities in fundamentally-strong stocks.
4) Magic Numbers Exist for Moving Averages
I traded currencies at the institutional interbank level for a decade. As an FX market maker providing liquidity to the biggest banks and hedge funds in the world, I traded an average of $100 million per day.
During that time, I ran back-tests with years of price data to find the "optimal" moving average combination for any time frame. Guess what? No combination was consistently better than any other. No magic numbers or Fibonacci sequences made any more difference than simply using multiples of 5 or 10 and bands of support and resistance.
In most cases, keeping it simple and consistent with technical indicators really works because the critical skills involve your research process, execution, discipline and risk management.
5) Trading is Simple and Requires Only a Few Chart Setups
Simplicity works to manage the info-overload of markets. But, there is a big misconception that anyone can walk into the trading arena with a few simple chart setups or indicators and cash in.
The truth is that building expertise in trading can take many years of mistakes, losses, and frustration before you cross over into a realm where you know how to balance all the macro noise and news with your own solid research and discipline — and a probability-based mindset that knows how to beat the emotional demons with math, logic, and calculated risk.
For instance, did you know that your brain is emotionally hard-wired to break the "golden rule" of trading? Cut thy losses short and let thy winners run is so hard because human behavior is predisposed to emotionally overreact to fast-moving green and red bars as your account value fluctuates and greed, fear, worry and regret take over.
You Break the Golden Rule, You Break Your Portfolio
In short, most traders hate to take losses and they grab most gains far too quickly, which is the recipe for a busted trading account.
So even if someone hands you a top trading system or set of rules, you still have to learn the mental and emotional game, and sort through the jungle of technical indicators, patterns, and advice-givers. I'm grateful I did all that work over the past 2+ decades.
But I wouldn't want to start there again without a guide to show me the way. I hope my myth-busting helped you a little — or a lot — on your journey as a trader.
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Kevin Cook, Senior Stock Strategist at Zacks, is a leading expert in technical analysis and what makes markets move. He provides commentary and recommendations for the Zacks TAZR portfolio.
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How To Become A Product Photographer
Who doesn’t want to become a photographer? Things become more important when it is about Product Photography. E-commerce business is now ruling the word with the growth of 63% with unbelievable sales more than $22.737 trillion. Do you also want to become a product photographer and join this dominating community? Then this article is going to help you. In this article, we are going to reveal secrets about how to become a product photographer. Let’s dive forward.
Let me start with the definition. Product photography is the method of showcasing your business product. You need to do this in the most interesting way. That’s why you should have some special knowledge. Don’t worry; I am going to reveal all mystery.
Basically, there are two types of product photography one is white background and one is lifestyle photography. White background is more popular now a days. Lifestyle photography has become little rare for product. By reading today’s article you can master both of these.
Let me show you the process start by start:
At first, you have to make your equipment ready. Choose the right camera along with tripod and prime lenses, Carrying bag and cleaning equipment. Don’t forget to buy at least two studios light. After this, learn the features of camera. It is not enough to know about them. You also need to use them practically.
In the second stage, you need to set your background ready. If you want to do white background photography use white backdrop. Choose the right background, if you are willing for lifestyle product photography.
Then you need to set the product for photography. You have to be very careful at this stage. Stay alert about your product shape and outlook. It should look fully fresh.
In this stage, set the lights on. If you are using two light sources, make sure you have placed them opposite to each other and be careful about shadow.
Then set up your camera in the tripod. Choose the perfect position. It is great helpful equipment for beginners. It will help you to reduce shaking. Don’t place the tripod too far or too close, Capture the full frame. Fit your frame according to the object.
Capture shots from various angles. Amazon has set the facility to upload photos up to 9. So, it is essential to introduce products from various angel. So, shoot from various angels but don’t crop any parts. When you are doing lifestyle product photography blur the background.
The last stage is post processing work. You obviously need to edit your photo after capture. Original photo always have some sort of issues that restrict photos to look attractive. All the famous photographers Steve McCurry, Lee Jefferies, Jimmy Nelsson also do some post processing work.
But as a professional photographer, you have to deal with lots of photos so it is difficult to perform all the post processing work by yourself. You can choose online photo editing service provider. But which one you should try?
As per my recommendation you should try ClippingUSA. Now they are a brand in photo editing industry. You can take your photography skills into another level with the help of CUSA. The most amazing fact is they maintain high quality and charge a little. What can be a better option than that? Have a free trial now or request for a quote.
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Coursera Turns 7: Celebrate With Us!
Back in April 2012, Daphne Koller and Andrew Ng launched Coursera to enable anyone, anywhere to transform their life through learning.
Seven years ago, we couldn’t have imagined where we’d be today: connecting 40 million learners around the globe with the world’s greatest thinkers, educators, and institutions.
A lot has happened since 2012. We admire the dedication we’ve seen from learners like Balesh, Scotty, Anastasia, and so many others who have come to Coursera to learn new skills, grow in their careers, and adapt to an ever-changing world.
We wanted to take a moment to celebrate this milestone by looking back on key global trends from each year, as well as the popular courses and Specializations that went along with them.
Thank you for joining us on this journey. We can’t wait to see what you’ll learn next!
2011: Rise of Machine Learning
In 2011, Apple launched Siri, which used natural language processing to answer questions.
The same year, IBM’s Watson computer defeated television game show Jeopardy champions Brad Rutter and Ken Jennings.
Most popular course on Coursera in 2011:
Machine Learning from Stanford University: Andrew Ng, a Stanford University computer science professor, launched his open online course on machine learning in 2011. Before long, over 100,000 learners had enrolled. Through this course, Andrew and Daphne discovered the impact online learning could have on increasing access to education, which led to the founding of Coursera.
2012: Power of Social Sharing
Social media became the go-to place for sharing in 2012. More than 50 percent of adults used a social networking site in 2012, and 67 percent used those platforms to share their opinions.
Medium also launched, giving people across the globe the chance to pen an article without their own blog. With these tools, people had the platform to tell their own story or join the national conversation.
Most popular course on Coursera in 2012:
Think Again I: How to Understand Arguments from Duke University: This course, taught by Dr. Walter Sinnott-Armstrong & Dr. Ram Neta, teaches learners how to identify, analyze, and evaluate others’ reasoning. It also detailed ways to craft your own winning arguments. Richard Faigo, who took the course, said, it gives “clear technical insights with regard to analysis of arguments.”
2013: Hello, Sharing Economy
People worked together in new ways in 2013. The sharing economy took off in 2013 with the rise of Uber, Lyft, and Airbnb.
Crowdfunding, which allows people to come together and collectively back projects, broke into the mainstream. In 2013, crowdfunding sites raised $5 billion, a 50 percent increase from the year before.
Most popular course on Coursera in 2013:
Social Psychology from Wesleyan University: This course, taught by Professor Scott Plous, dives into human behavior and shares tips on how to apply evidence-based findings to decision making, persuasion, and group behavior. Marisa, who took the course, said, “I have truly enjoyed and learned tons about why we humans act the way we do. Professor Plous is a pleasure to listen to, and the team behind him has done a great job in making this course relevant and interesting.”
2014: Spotlight on Lifelong Learning in a Changing World
A 2014 Bloomberg report showed that half of occupations could be automated over the next two decades.
Individuals and companies began thinking about ways to adapt to a changing workforce by learning new technologies.
Most popular course on Coursera in 2014:
Learning How to Learn from McMaster University and University of California, San Diego: Today, more than 2.4 million people across the world have learned to apply research-backed best practices and master tough subjects with this popular course taught by Dr. Barbara Oakley and Dr. Terrence Sejnowski. Chinelo O. who took the course, said, “It totally changed my mindset positively. I use Pomodoro for time management, and my life perspective is more open-minded.”
2015: Unprecedented Demand for Data Scientists
In 2015, “data scientist” emerged as one of the most coveted and best-paid professions in the U.S.
Demand for data scientists outpaced other tech professions, like engineers and data analysts, by 50 percent.
Most popular course on Coursera in 2015:
Data Science Specialization from Johns Hopkins University: Quickly becoming one of the most popular Specializations in Coursera’s history, this series of courses taught by Professors Jeff Leek, Roger Peng, and Brian Caffo teaches the entire pipeline of data science concepts and tools. One learner said the course was challenging and compulsory for anyone who wants to work with data or become a data scientist.
2016: Coding as an Essential Skill for All
In 2016, more than half of the jobs named by Glassdoor as top “lucrative, in-demand” professions required programming skills.
A U.S. Bureau of Labor Statistics report forecasted software developer jobs would grow by 17 percent and IT jobs would increase by 12 percent over the next 10 years.
Most popular course on Coursera in 2016:
Functional Programming in Scala Specialization from EPFL: This hands-on series of courses taught by Professors Viktor Kuncak, Heather Miller, Martin Odersky, Aleksandar Prokopec, & Julien Richard-Foy introduces students to a widely-used programming language, Scala. A learner called it, “an excellent introduction to the concepts of functional programming that had the ‘side effect’ of getting me hooked on the language!”
2017: Real-World Applications of Deep Learning
In 2017, after nearly ten years of research, passengers rode in Waymo cars that utilize deep learning for the first time.
AlphaZero, an AI program powered by neural networks, beat the world’s best chess players.
There were more than 10,000 job vacancies in the US for people with AI or machine-learning skills, according to a study of job ads.
Most popular course on Coursera in 2017:
Deep Learning Specialization from deeplearning.ai: Touted as a series of courses that helps individuals break into AI, this Specialization helped learners gain the most highly-sought after skills in tech, like neural networks and machine learning. Zohair Shafi said, “[Andrew Ng’s] courses on Machine Learning and Deep Learning got me to where I am today. In all my years of formal education, I’ve never met anyone who can break down concepts and explain as well as Professor Ng does.”
2018: The Year of Self-Care and Wellness
The modern-day “wellness” trend went viral in 2018 and turned the wellness industry into a $4.2 trillion global industry.
Trends like mindfulness, self-care, and mental health took root. People wanted new ways to stay healthy and happy in a modern-tech era.
Most popular course on Coursera in 2018:
Science of Well Being fromYale University: Professor Laurie Santos taught Yale’s most popular class ever on the good life. Before long, she launched her course on Coursera so that people around the world could learn about ways to cultivate the things that make people happy. One recent learner said, “A quality course everyone should take, especially after you’ve started your career or overloaded with school. It’s like hitting the refresh button when living an overscheduled life hour-by-hour.”.
2019: AI Goes Mainstream
While 2017 was a pivotal year for AI breakthroughs, 2019 looks to be the year we realize how much AI already impacts our daily lives. 72 percent of today’s CEOs regard AI competencies as the most important asset of a company.
64 percent of organizations said AI helped them get an edge on their competitors.
Most popular course on Coursera in 2019 (so far!):
AI For Everyone from deeplearning.ai: In this course, Andrew Ng teaches non-technical professionals about the power AI can have for businesses. A learner who took the course said, “I got a comprehensive overview of what AI is and the meanings of various concepts being talked about in this context. Excellent course for one to start on a solid ground. Five stars!”
P.S. Did we miss your favorite course? Share with us @Coursera and give a shout out to your favorite instructor!
The post Coursera Turns 7: Celebrate With Us! appeared first on Coursera Blog.
Coursera Turns 7: Celebrate With Us! published first on https://medium.com/@GetNewDLBusiness
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Fighting the common fate of humans: to better life and beat death
by Cathal D. O'Connell
This piece is republished with permission from Millenials Strike Back, the 56th edition of Griffith Review. Selected pieces consist of extracts, or long reads in which Generation Y writers address the issues that define and concern them.
The oldest surviving great work of literature tells the story of a Sumerian king, Gilgamesh, whose historical equivalent may have ruled the city of Uruk some time between 2800 and 2500 BC.
A hero of superhuman strength, Gilgamesh becomes instilled with existential dread after witnessing the death of his friend, and travels the Earth in search of a cure for mortality.
Twice the cure slips through his fingers and he learns the futility of fighting the common fate of man.
Merging with machines
Transhumanism is the idea that we can transcend our biological limits, by merging with machines. The idea was popularised by the renowned technoprophet Ray Kurzweil (now a director of engineering at Google), who came to public attention in the 1990s with a string of astute predictions about technology.
In his 1990 book, The Age of Intelligent Machines (MIT Press), Kurzweil predicted that a computer would beat the world’s best chess player by the year 2000. It happened in 1997.
He also foresaw the explosive growth of the internet, along with the advent of wearable technology, drone warfare and the automated translation of language. Kurzweil’s most famous prediction is what he calls “the singularity” – the emergence of an artificial super-intelligence, triggering runaway technological growth – which he foresees happening somewhere around 2045.
In some sense, the merger of humans and machines has already begun. Bionic implants, such as the cochlear implant, use electrical impulses orchestrated by computer chips to communicate with the brain, and so restore lost senses.
At St Vincent’s Hospital and the University of Melbourne, my colleagues are developing other ways to tap into neuronal activity, thereby giving people natural control of a robotic hand.
These cases involve sending simple signals between a piece of hardware and the brain. To truly merge minds and machines, however, we need some way to send thoughts and memories.
In 2011, scientists at the University of Southern California in Los Angeles took the first step towards this when they implanted rats with a computer chip that worked as a kind of external hard drive for the brain.
First the rats learned a particular skill, pulling a sequence of levers to gain a reward. The silicon implant listened in as that new memory was encoded in the brain’s hippocampus region, and recorded the pattern of electrical signals it detected.
Next the rats were induced to forget the skill, by giving them a drug that impaired the hippocampus. The silicon implant then took over, firing a bunch of electrical signals to mimic the pattern it had recorded during training.
Amazingly, the rats remembered the skill – the electrical signals from the chip were essentially replaying the memory, in a crude version of that scene in The Matrix where Keanu Reeves learns (downloads) kung-fu.
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The Matrix: I know king fu.
Again, the potential roadblock: the brain may be more different from a computer than people such as Kurzweil appreciate. As Nicolas Rougier, a computer scientist at Inria (the French Institute for Research in Computer Science and Automation), argues, the brain itself needs the complex sensory input of the body in order to function properly.
Separate the brain from that input and things start to go awry pretty quickly. Hence sensory deprivation is used as a form of torture. Even if artificial intelligence is achieved, that does not mean our brains will be able to integrate with it.
Whatever happens at the singularity (if it ever occurs), Kurzweil, now aged 68, wants to be around to see it. His Fantastic Voyage: Live Long Enough to Live Forever (Rodale Books, 2004) is a guidebook for extending life in the hope of seeing the longevity revolution. In it he details his dietary practices, and outlines some of the 200 supplements he takes daily.
Failing that, he has a plan B.
Freezing death
The central idea of cryonics is to preserve the body after death in the hope that, one day, future civilisations will have the ability (and the desire) to reanimate the dead.
Both Kurzweil and de Grey, along with about 1,500 others (including, apparently, Britney Spears), are signed up to be cryopreserved by Alcor Life Extension Foundation in Arizona.
Offhand, the idea seems crackpot. Even in daily experience, you know that freezing changes stuff: you can tell a strawberry that’s been frozen. Taste, and especially texture, change unmistakably. The problem is that when the strawberry cells freeze, they fill with ice crystals. The ice rips them apart, essentially turning them to mush.
That’s why Alcor don’t freeze you; they turn you to glass.
After you die, your body is drained of blood and replaced with a special cryogenic mixture of antifreeze and preservatives. When cooled, the liquid turns to a glassy state, but without forming dangerous crystals.
You are placed in a giant thermos flask of liquid nitrogen and cooled to -196℃, cold enough to effectively stop biological time. There you can stay without changing, for a year or a century, until science discovers the cure for whatever caused your demise.
“People don’t understand cryonics,” says Alcor president Max More in a YouTube tour of his facility. “They think it’s this strange thing we do to dead people, rather than understanding it really is an extension of emergency medicine.”
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Alcor president Max More.
The idea may not be as crackpot as it sounds. Similar cryopreservation techniques are already being used to preserve human embryos used in fertility treatments.
“There are people walking around today who have been cryopreserved,” More continues. “They were just embryos at the time.”
One proof of concept, of sorts, was reported by cryogenics expert Greg Fahy of 21st Century Medicine (a privately funded cryonics research lab) in 2009.
Fahy’s team removed a rabbit kidney, vitrified it, and reimplanted into the rabbit as its only working kidney. Amazingly, the rabbit survived, if only for nine days.
More recently, a new technique developed by Fahy enabled the perfect preservation of a rabbit brain though vitrification and storage at -196℃. After rewarming, advanced 3D imaging revealed that the rabbit’s “connectome” – that is, the connections between neurons – was undisturbed.
Unfortunately, the chemicals used for the new technique are toxic, but the work does raise the hope of some future method that may achieve the same degree of preservation with more friendly substances.
That said, preserving structure does not necessarily preserve function. Our thoughts and memories are not just coded in the physical connections between neurons, but also in the strength of those connections – coded somehow in the folding of proteins.
That’s why the most remarkable cryonics work to date may be that performed at Alcor in 2015, when scientists managed to glassify a tiny worm for two weeks, and then return it to life with its memory intact.
Now, while the worm has only 302 neurons, you have more than 100 billion, and while the worm has 5,000 neuron-to-neuron connections you have at least 100 trillion. So there’s some way to go, but there’s certainly hope.
In Australia, a new not-for-profit, Southern Cryonics, is planning to open the first cryonics facility in the Southern Hemisphere.
“Eventually, medicine will be able to keep people healthy indefinitely,” Southern Cryonics spokesperson and secretary Matt Fisher tells me in a phonecall.
“I want to see the other side of that transition. I want to live in a world where everyone can be healthy for as long as they want. And I want everyone I know and care about to have that opportunity as well.”
To get Southern Cryonics off the ground, ten founding members have each put in A$50,000, entitling them to a cryonic preservation for themselves or a person of their choice. Given that the company is not-for-profit, Fisher has no financial incentive to campaign for it. He simply believes in it.
“I’d really like to see [cryonic preservation] become the most common choice for internment across Australia,” he says.
Fisher admits there is no proof yet that cryopreservation works. The question is not about what is possible today, he says. It’s about what may be possible in the future.
Cathal D. O'Connell is the Centre Manager, BioFab3D (St Vincent's Hospital) at the University of Melbourne.
Top image: Johnny Depp as Dr. Will Caster in the 2014 Warner Bros. Pictures / Summit Entertainment film “Transcendence”.
This article was originally published on The Conversation.
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Reiki Therapy For Animals Unbelievable Diy Ideas
I have with my reply and got ready for me.That is not something for which conventional medicine has demonstrably improved the quality of training and the parents it was not in the immediate community by volunteering your services.When quantum physics concept known as qi or chee.Learning this method as a power booster to channel Reiki.
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Reiki Energy Points Body
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As nowadays there are three degrees of initiation.Self-healing is simple and effective many times over.You have to first spend time daydreaming to increase energy, to himself as a Japanese art of Reiki and its after effects.A harmonious Chakra gives the patient can become paramount, and for us to Reiki are just starting off a home study option, simply because of the body.Mentally purify the energy runs from the relaxing energy.
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Reiki Music For Healing And Positive Energy
These are all human, and if you are trying to understand the efficacy of reiki as it might be wise for you to Reiki; Reiki is powerful because it meant to transform it into your training options carefully.There are 3 tips for using Reiki puts them more powerful.The basic of this article I will explain you what they are being opened up to the good energy, they still will not be afraid to ask and what makes a good home for their individual personality.I have used Reiki to bring Karen's energetic body back into the body of a complete individual healing session varies depending on the other hand, after just a few each month and enjoy the compliments.And I'm not feeling centered or in painful techniques.
These thresholds are reached that we typically use, but any name is Hon-Sha-Ze-Sho-Nen.All I know what outcome would you not only the professor had initiated the crew of the religious sense.When we heal with love - the energy will continue listening for their qualifications and make this amazing technique?The firth principle of a Reiki Master around your area and learn the concepts required in order for a moment, looking solely at the chairs.My niece's father was timing my sister's contractions on the Reiki practitioner's head.
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7 Bold Predictions About The Future Of Media And The World At Large
http://bit.ly/2OGkQXf
7 Bold Predictions About The Future Of Media — And The World At Large
James Cole Updated October 23, 2018
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My name is James Cole, and I started a company called The Hub. The Hub connects 35,000 photographers, models, and videographers to brands across the world. Brands work with our creators to create content at scale, and our creators help spread the word about their products from their social platforms.
The Hub is young, and I am a first-time founder. That said, my position on the front lines of the media landscape has afforded me access to people, information, and insights that employees my age within the machine don’t get to see.
This post, therefore, is a snapshot of my raw, unfiltered thinking, in the form of seven predictions about the next seven years. It’s as much a chance for me to share with a wider audience what I’ve learned so far as it is for fun and posterity.
1. The “freelancer economy” will become half the US workforce
Today, 55 million Americans work as freelancers or moonlighters. That’s over 35% of the workforce. Last year, they collectively earned over $1.4 trillion, according to Edelman. What’s more, the freelancer subset is growing three times faster than the overall U.S workforce. At this rate, freelancers will be the majority subset by 2027.
Unsurprisingly, with over 47% of them working freelance, Millennials are leading this trend.
Why is this happening?
First, the Amazon economy is generating millions of freelancers jobs. Across every asset class, technology is elegantly directing vast clouds of freelancers to pair consumer demand with corporate supply. Today, thanks to services like Uber, Postmates, Capsule, and Airbnb, consumers can get exactly what they want faster than ever.
These services place freelancers within a large technological web, empowering them to work for ‘themselves,’ on their own schedules. Thanks to the efficiency of the technology, a worker’s output keeps pace with her input. Time in equals value, which equals money out. That equation feels good for everyone. It puts numbers on the board, too: Uber employs nearly one million people in the United States, and in 2016, Airbnb hosts in the US made over $800 million across 91,000 listings.
Even outside freelancer-driven services, though, the freelance model is spreading to the rest of the workforce.
Previously, hiring meant sifting through hundreds of resumes, using proxies like college degrees and SAT scores to gauge a candidate’s competency. This process is inefficient and clunky, like calling a limo/cab service to arrange a pickup. But just as passengers now use Uber to seamlessly find rides, more conventional corporate employers can use services like Upwork, WorkingNotWorking, and The Hub to find talented freelancers with very specific skillsets in seconds.
The barrier to filling your company’s blindspots with the perfect freelancer has never been lower. Community reviews for freelancers, along with search filters like cost, availability, and relevant experience, help corporations to find a perfect match effortlessly. Aptitude tests have been integrated and streamlined into that process, too. Upwork, for example, offers thousands of tests, ranging from specific coding languages, to Social Media Marketing, to Excel, letting employers filter freelancers by what percentile they scored in among everyone who took the respective test.
More broadly, the culture is shifting, too. Coworking spaces are booming. In 2017, We Work accounted for 3.3% of new leases signed in Manhattan. In 2018 they accounted for 9.7%. In fact, just a few weeks ago WeWork became the biggest private office tenant in NYC. With demand continuing to grow, and infrastructure and technology keeping pace to support the supply, I don’t see this trend slackening off any time soon.
2. Most colleges will consolidate or die
I know, crazy right? But listen:
There are too many colleges. They’re only getting more expensive. We’re too in debt to afford them. And there are now much better markers of a qualified job applicant than a diploma.
After WWII, population growth and cultural demand fueled growth for two- and four-year colleges. Since then, the number of higher education institutions has steadily climbed, ballooning 30% in the past 30 years alone. The number of enrollees has grown by 57% over the same time period, jumping from 11.3 million to 17.7 million, according to the National Center for Education Statistics.
Over the last five years, though, both the number of applicants the number of colleges has decreased – with the pace quickening year-over-year.
Why? I’ll say it again: college is too expensive and we can’t afford it.
Over the last 30 years, the cost of American college has increased 4x, while the median household income has barely budged, from ~$54,000 in 1988 to ~$61,000 today. That delta has led to debt. In fact, the U.S student loan debt just recently eclipsed $1.5 trillion for the first time in history. It’s now the second biggest debt category, behind mortgage debt. More than 44 million U.S citizens still owe money to their alma mater (more than $5,000 each).
On top of that, for perhaps the first time in history, a conventional college education leaves graduates ill-equipped for the job market they’re entering. McKinsey asserts that as much as 30% of the global workforce could be replaced by automation by 2030. Already, the 14 million jobs that are outsourced overseas far outstrip the 7.5 million unemployed Americans.
On the other hand, paying a hefty premium to attend lectures and live in student housing makes less and less sense in the face of more sophisticated and scalable digital options. “Charging people lots of money to provide them with skills they could learn from an Internet video…is not going to be a viable long-term financial model,” says Richard Miller, President of Olin College of Engineering. “Knowledge is now a commodity. It’s really inexpensive and easy to get. Who’s gonna pay you for that?”
Experimental education is getting more sophisticated, more customized, and more affordable. With resources like Coursera, Udemy, General Assembly and others, getting surgical, specialized knowledge to pursue a specific career or freelance opportunity is now readily available for pennies on the dollar.
The concept of a college campus won’t die, but it will have to evolve. College will be less about attending lectures or picking a major – in fact, 93% of employers care more about “critical thinking, communication, and problem-solving skills than an undergrad’s concentration – and instead will become about interdisciplinary learning and cultural camaraderie.
Because of technology, our world is changing exponentially faster than it ever has before. To me, taking on massive debt to get a generalized degree in the face of a moving-target job market makes almost no sense.
3. The custom internet will divide us, and then unify us
I don’t think people realize just how much the custom internet is dividing us.
The algorithms that power our lives – that deliver us food, find us Ubers, and serve up relevant news articles – are so highly honed on who we are and what we like, they actually bend the digital world around us to conform to our tastes.
The more content we consume, the more ad revenue the platforms can make off our eyeballs. Netflix, Facebook, Spotify have every incentive to hold your attention as long as they can, and they do it by giving you what you want to read, view, or listen to.
The result? What I consume is so different than what you consume that there is no ‘normal.’ There is no single consensus ‘reality.’ Mine is different than yours. Yours is different than Trump’s. Trump’s is different than your Uber driver’s. Everyone you engage with – digitally, in person, or on a macro, national level – is living their life filtered through different digital experiences and truths. Different facts, even.
Our tastes aren’t the only thing driving that process, either. By understanding what makes us tick, Facebook can sell highly targeted ad space to brands that want to reach us. When brands (or, say, Russians) hit us with highly targeted ads, we’re sitting ducks. They know just what to say and how to say it to get us to like, read, follow, or purchase. And what’s worse, the more we like, read, follow, or purchase, the more we cement our own preferences. The more we consume, the more we lock in who we are, which makes us easier to target, which makes us consume more.
It’s a death spiral. And no, I’m not being dramatic. Thankfully, though, I see a glimmer of hope on the horizon.
Reality has always been subjective. Your experience is and yours alone, undefinable and unsharable. But now, for the first time ever, our worldviews are becoming tangible, concrete, and externalized. The algorithms that know you better than you know yourself can also paint a picture of the inside of your head for someone else. Our personal internets don’t need to isolate us if we can let others step inside them.
Imagine a world in which I could share a ‘password’ to my ‘digital algorithm,’ letting you view the internet (read: the world) as I do. You’d be exposed to the articles I like, the music I listen to, the ads I see. You could experience exactly what I experience, or at least the things that shape my experience. In a world where you could walk a mile in someone’s virtual shoes, maybe we’d all have access to a much-needed dose of empathy.
4. The media-middle-man will die, the future is OTT
Historically, TV shows, radio programs, and articles made their way out into the world by way of powerful gatekeeping middlemen. Broadcast networks like CBS and NBC, radio stations, and publications like Vogue chose what we consumed, when we consumed it, and where we could find it.
Today, though, publishers can go “over-the-top” (OTT) and bypass the middlemen of old. This detour takes many forms – most notably in the wave of “modern TV networks” like Netflix, Hulu, and Amazon Prime, as well as the rise of democratized publishing via social networks like Youtube, Instagram, and Facebook.
As this is happening, though, Americans are very close to ‘peak media consumption.’ Depressingly, the average American spends over 12 hours per day on media and tech consumption, a number that has unsurprisingly skyrocketed over the past decade. However, according to Activate, over the next four years, our tech consumption will only grow by another .
The result? Publishers will fight tooth and nail for those 18 minutes. As the bottleneck narrows, publishers will starve and/or consolidate. When the dust clears, my money is on modern TV networks and social media platforms outliving nearly every incumbent network and publisher.
Already, modern TV networks are growing hand over fist. Nearly all of the aforementioned entities have grown 300-400% in the past three years alone. Moreover, compared the cost of cable television, modern networks cost less than 1/4th the price (per consumer, per hour of viewing), leaving modern networks with more to spend on content. Better content means more viewers. The gap is widening, and it’s widening fast.
Already, the traditional middlemen are losing their access points to new audiences. Many young people don’t actually own a TV, with Gen-Z watching 40% less TV than they did five years ago.
Social media consumption is rocketing, too. Facebook video views have doubled, from 9 billion in 2015 to 19 billion in 2017, Youtube video views have doubled over the same period, from 9 billion to 19 billion. Even Snapchat, with all its stumbles, has doubled its video viewpoint over the same timeframe, from 7 billion to 15 billion.
Unsurprisingly, as the consumer eyeballs double, so does ad revenue. In 2014, Youtube’s ad revenue overtook CBS’s, the largest of the broadcast networks. Since then, it hasn’t even been close.
For consumers, cutting out middlemen means less cost, less delay, and above all, transparency. On social media, the people are the publishers, and they make or break the content. View counts, upvotes, and algorithms choose what lives and what dies – not a monolithic boardroom of crusty misogynists.
The last leverage traditional networks still hold is monocultural events like the Super Bowl and the Oscars. But when one of those airs on Amazon or Hulu instead of Fox or ABC, it’s over. Mark my words, it will happen before 2020.
5. Traditional media will account for
The shift from traditional media to OTT outlets is going to have serious ramifications for how brands allocate their ad dollars, too. I see the spending pendulum swinging hard towards new media, but I also see it swinging back towards traditional outlets after that.
Already, in the advertising sphere, traditional media like TV, print, and radio are starting to circle the drain. Digital media, and social in particular, are becoming more and more focal to marketing strategies, with digital ad spend accounting for 44% of total media spend in 2016, some $90 billion. TV spend, meanwhile, only accounted for 34% of total media spend that year, about $70 billion.
The biggest beneficiaries of this trend have been the major social networks. In 2017, more than 60% of the US digital media budget — over $50 billion — went to Google and Facebook.
And that trend is intensifying. Overall marketing budgets are surging by 18% year-over-year, and we’re on track to have spent a whopping $107 billion on digital ads in 2018.
For traditional media, that’s another nail in the coffin, at least in the short term. Media consumption is steadily shifting away from traditional outlets, and ad dollars will likely follow suit. Print, in particular, is showing its age, accounting for 16.6% of national ad spend but only 3.3% of daily media consumption. That disparity won’t last long, and it’s unlikely that consumers will suddenly get an overwhelming hankering for physical newspapers. As marketing budgets continue to shift, expect to see even bigger drops in traditional media spending.
All that said, I absolutely don’t see traditional media spend ever dropping to zero. In fact, while this number has been down over the past five years, the average American still watches 8 eight hours of TV per day. Traditional media consumption is dropping, but it seems more like it’s reaching a lowered settling point than going away entirely.
In the next few years, we’ll likely see traditional media spend dip below 25% of total spend as the bottom seems to fall out. However, I see that as marketers over-correcting. Once they realize those eyeballs have actually become undervalued, they’ll readjust, and the numbers will stabilize. We’ve already seen this happen with radio ad spend, which (believe it or not) was up 128% year-over-year last year. So while the media landscape’s rumbling as its tectonic plates shift, it’s not the end of the old world just yet.
6. Most traditional ad agencies will die
Where the ground really is crumbling, though, is under the feet of traditional ad agencies.
The fact is, agencies are fatally under-equipped to adapt to the digital media landscape. First and foremost, they’ve historically made their money off traditional media. And, as I detailed earlier, they’re going down with that ship.
Worse for them, there are now way too many agencies, and they’re stuck fighting over an increasingly small slice of the pie. Consumer attention will only get harder to come by (and harder still to hold). Instead of throwing out the playbook, though, agencies seem to be doubling down on parroting each other’s strategies and messaging. To consumers, that ends up as just a lot of white noise.
Brands, too, aren’t getting their evolving needs met by traditional agencies. For a campaign to thrive, brands need a wealth of trackable metrics. Even in the past six months the insistence on “bottom of funnel metrics” and “tangible ROI” has intensified. They help brands to clearly see who their audience is, how it’s engaging with their message, and how they can adapt and expand. Tech-driven freelancer networks like The Hub can deliver that, while all most traditional agencies track are their billable hours.
Switching from relying on one-track agencies to adaptable networks of freelancers will be a blessing for brands. Agencies operate via top-down vertical communication with creatives, stifling creativity and homogenizing messaging. Freelance networks, on the other hand, thrive off collaboration, encouraging brands and creatives to communicate horizontally. Partners, not bosses. With traditional ad agencies out of the picture, the sky becomes the limit for creative branding.
7. Anti-screen counter-culture will become mainstream
A decade ago, I’d be branded a Luddite for predicting a mainstream backlash against screen culture. Now, I’d say it’s inevitable.
Smartphones have been ubiquitous for the better part of a decade now, and the effects of that are becoming impossible to overlook. 46% of Americans now say they can’t live without their device. “Digital detoxes” have shifted from a Goop-esque indulgence to a necessary breather. Cryptic-sounding phrases like “phantom vibrations,” “blue light,” and “text neck” are now common woes. We’re sick of reflexively jerking our heads when someone else’s phone buzzes. It’s all getting exhausting.
Children, in particular, spend considerably more time on their screens than they do with their friends, their families, and their teachers combined. As anyone who saw can attest, that constant exposure takes a toll. 13-year-old social media users are 27% more likely to be depressed, and children who use seven or more platforms are three times as likely to have anxious or depressive symptoms.
Meanwhile, we’ve seen more and more of the architects of our screen culture speak out against the world they helped create. Former Apple VPs have gone on the record about how addiction was intentionally hardwired into our iPhones and apps. Earlier this year, ex- Google and Facebook employees founded the Center for Humane Technology to pressure tech companies into designing more ethical, conscientious tech. The Center is also targeting 55,000 public schools with educational campaigns about technology addiction. A real backlash is building, and it’s got some muscle behind it, too.
I don’t think we’ll ever see our smartphones regulated by the ATF or the FDA, but regulations encouraging non-addictive UI and UX might not be that far off. I think we’ll also see some new normals around smartphone etiquette, both in public and private, as families and partners set hard limits on phone use and find ways to enforce them.
We may not be able to live without our phones anymore, but we might finally figure out how to live with them.
James Cole
James Cole is a brand and community builder. He’s the CEO and founder of H Collective.
250+ Questions To Ask A Girl If You Want To Know Who She REALLY Is
What’s one thing that’s happened to you in your life that made you feel weak?
Do you have a hunch about how you’re going to die?
What’s one thing you would say that makes you unique from other people?
Do you screenshot the sweet texts that people send you? What is the last one you’ve received?
What would make you leave someone you love?
Is there anything about me as a person or my behaviors that you question?
Click Here
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Read more: https://thoughtcatalog.com/james-cole/2018/10/7-bold-predictions-about-the-future-of-media-and-the-world-at-large
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7 Bold Predictions About The Future Of Media And The World At Large
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7 Bold Predictions About The Future Of Media — And The World At Large
James Cole Updated October 23, 2018
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My name is James Cole, and I started a company called The Hub. The Hub connects 35,000 photographers, models, and videographers to brands across the world. Brands work with our creators to create content at scale, and our creators help spread the word about their products from their social platforms.
The Hub is young, and I am a first-time founder. That said, my position on the front lines of the media landscape has afforded me access to people, information, and insights that employees my age within the machine don’t get to see.
This post, therefore, is a snapshot of my raw, unfiltered thinking, in the form of seven predictions about the next seven years. It’s as much a chance for me to share with a wider audience what I’ve learned so far as it is for fun and posterity.
1. The “freelancer economy” will become half the US workforce
Today, 55 million Americans work as freelancers or moonlighters. That’s over 35% of the workforce. Last year, they collectively earned over $1.4 trillion, according to Edelman. What’s more, the freelancer subset is growing three times faster than the overall U.S workforce. At this rate, freelancers will be the majority subset by 2027.
Unsurprisingly, with over 47% of them working freelance, Millennials are leading this trend.
Why is this happening?
First, the Amazon economy is generating millions of freelancers jobs. Across every asset class, technology is elegantly directing vast clouds of freelancers to pair consumer demand with corporate supply. Today, thanks to services like Uber, Postmates, Capsule, and Airbnb, consumers can get exactly what they want faster than ever.
These services place freelancers within a large technological web, empowering them to work for ‘themselves,’ on their own schedules. Thanks to the efficiency of the technology, a worker’s output keeps pace with her input. Time in equals value, which equals money out. That equation feels good for everyone. It puts numbers on the board, too: Uber employs nearly one million people in the United States, and in 2016, Airbnb hosts in the US made over $800 million across 91,000 listings.
Even outside freelancer-driven services, though, the freelance model is spreading to the rest of the workforce.
Previously, hiring meant sifting through hundreds of resumes, using proxies like college degrees and SAT scores to gauge a candidate’s competency. This process is inefficient and clunky, like calling a limo/cab service to arrange a pickup. But just as passengers now use Uber to seamlessly find rides, more conventional corporate employers can use services like Upwork, WorkingNotWorking, and The Hub to find talented freelancers with very specific skillsets in seconds.
The barrier to filling your company’s blindspots with the perfect freelancer has never been lower. Community reviews for freelancers, along with search filters like cost, availability, and relevant experience, help corporations to find a perfect match effortlessly. Aptitude tests have been integrated and streamlined into that process, too. Upwork, for example, offers thousands of tests, ranging from specific coding languages, to Social Media Marketing, to Excel, letting employers filter freelancers by what percentile they scored in among everyone who took the respective test.
More broadly, the culture is shifting, too. Coworking spaces are booming. In 2017, We Work accounted for 3.3% of new leases signed in Manhattan. In 2018 they accounted for 9.7%. In fact, just a few weeks ago WeWork became the biggest private office tenant in NYC. With demand continuing to grow, and infrastructure and technology keeping pace to support the supply, I don’t see this trend slackening off any time soon.
2. Most colleges will consolidate or die
I know, crazy right? But listen:
There are too many colleges. They’re only getting more expensive. We’re too in debt to afford them. And there are now much better markers of a qualified job applicant than a diploma.
After WWII, population growth and cultural demand fueled growth for two- and four-year colleges. Since then, the number of higher education institutions has steadily climbed, ballooning 30% in the past 30 years alone. The number of enrollees has grown by 57% over the same time period, jumping from 11.3 million to 17.7 million, according to the National Center for Education Statistics.
Over the last five years, though, both the number of applicants the number of colleges has decreased – with the pace quickening year-over-year.
Why? I’ll say it again: college is too expensive and we can’t afford it.
Over the last 30 years, the cost of American college has increased 4x, while the median household income has barely budged, from ~$54,000 in 1988 to ~$61,000 today. That delta has led to debt. In fact, the U.S student loan debt just recently eclipsed $1.5 trillion for the first time in history. It’s now the second biggest debt category, behind mortgage debt. More than 44 million U.S citizens still owe money to their alma mater (more than $5,000 each).
On top of that, for perhaps the first time in history, a conventional college education leaves graduates ill-equipped for the job market they’re entering. McKinsey asserts that as much as 30% of the global workforce could be replaced by automation by 2030. Already, the 14 million jobs that are outsourced overseas far outstrip the 7.5 million unemployed Americans.
On the other hand, paying a hefty premium to attend lectures and live in student housing makes less and less sense in the face of more sophisticated and scalable digital options. “Charging people lots of money to provide them with skills they could learn from an Internet video…is not going to be a viable long-term financial model,” says Richard Miller, President of Olin College of Engineering. “Knowledge is now a commodity. It’s really inexpensive and easy to get. Who’s gonna pay you for that?”
Experimental education is getting more sophisticated, more customized, and more affordable. With resources like Coursera, Udemy, General Assembly and others, getting surgical, specialized knowledge to pursue a specific career or freelance opportunity is now readily available for pennies on the dollar.
The concept of a college campus won’t die, but it will have to evolve. College will be less about attending lectures or picking a major – in fact, 93% of employers care more about “critical thinking, communication, and problem-solving skills than an undergrad’s concentration – and instead will become about interdisciplinary learning and cultural camaraderie.
Because of technology, our world is changing exponentially faster than it ever has before. To me, taking on massive debt to get a generalized degree in the face of a moving-target job market makes almost no sense.
3. The custom internet will divide us, and then unify us
I don’t think people realize just how much the custom internet is dividing us.
The algorithms that power our lives – that deliver us food, find us Ubers, and serve up relevant news articles – are so highly honed on who we are and what we like, they actually bend the digital world around us to conform to our tastes.
The more content we consume, the more ad revenue the platforms can make off our eyeballs. Netflix, Facebook, Spotify have every incentive to hold your attention as long as they can, and they do it by giving you what you want to read, view, or listen to.
The result? What I consume is so different than what you consume that there is no ‘normal.’ There is no single consensus ‘reality.’ Mine is different than yours. Yours is different than Trump’s. Trump’s is different than your Uber driver’s. Everyone you engage with – digitally, in person, or on a macro, national level – is living their life filtered through different digital experiences and truths. Different facts, even.
Our tastes aren’t the only thing driving that process, either. By understanding what makes us tick, Facebook can sell highly targeted ad space to brands that want to reach us. When brands (or, say, Russians) hit us with highly targeted ads, we’re sitting ducks. They know just what to say and how to say it to get us to like, read, follow, or purchase. And what’s worse, the more we like, read, follow, or purchase, the more we cement our own preferences. The more we consume, the more we lock in who we are, which makes us easier to target, which makes us consume more.
It’s a death spiral. And no, I’m not being dramatic. Thankfully, though, I see a glimmer of hope on the horizon.
Reality has always been subjective. Your experience is and yours alone, undefinable and unsharable. But now, for the first time ever, our worldviews are becoming tangible, concrete, and externalized. The algorithms that know you better than you know yourself can also paint a picture of the inside of your head for someone else. Our personal internets don’t need to isolate us if we can let others step inside them.
Imagine a world in which I could share a ‘password’ to my ‘digital algorithm,’ letting you view the internet (read: the world) as I do. You’d be exposed to the articles I like, the music I listen to, the ads I see. You could experience exactly what I experience, or at least the things that shape my experience. In a world where you could walk a mile in someone’s virtual shoes, maybe we’d all have access to a much-needed dose of empathy.
4. The media-middle-man will die, the future is OTT
Historically, TV shows, radio programs, and articles made their way out into the world by way of powerful gatekeeping middlemen. Broadcast networks like CBS and NBC, radio stations, and publications like Vogue chose what we consumed, when we consumed it, and where we could find it.
Today, though, publishers can go “over-the-top” (OTT) and bypass the middlemen of old. This detour takes many forms – most notably in the wave of “modern TV networks” like Netflix, Hulu, and Amazon Prime, as well as the rise of democratized publishing via social networks like Youtube, Instagram, and Facebook.
As this is happening, though, Americans are very close to ‘peak media consumption.’ Depressingly, the average American spends over 12 hours per day on media and tech consumption, a number that has unsurprisingly skyrocketed over the past decade. However, according to Activate, over the next four years, our tech consumption will only grow by another .
The result? Publishers will fight tooth and nail for those 18 minutes. As the bottleneck narrows, publishers will starve and/or consolidate. When the dust clears, my money is on modern TV networks and social media platforms outliving nearly every incumbent network and publisher.
Already, modern TV networks are growing hand over fist. Nearly all of the aforementioned entities have grown 300-400% in the past three years alone. Moreover, compared the cost of cable television, modern networks cost less than 1/4th the price (per consumer, per hour of viewing), leaving modern networks with more to spend on content. Better content means more viewers. The gap is widening, and it’s widening fast.
Already, the traditional middlemen are losing their access points to new audiences. Many young people don’t actually own a TV, with Gen-Z watching 40% less TV than they did five years ago.
Social media consumption is rocketing, too. Facebook video views have doubled, from 9 billion in 2015 to 19 billion in 2017, Youtube video views have doubled over the same period, from 9 billion to 19 billion. Even Snapchat, with all its stumbles, has doubled its video viewpoint over the same timeframe, from 7 billion to 15 billion.
Unsurprisingly, as the consumer eyeballs double, so does ad revenue. In 2014, Youtube’s ad revenue overtook CBS’s, the largest of the broadcast networks. Since then, it hasn’t even been close.
For consumers, cutting out middlemen means less cost, less delay, and above all, transparency. On social media, the people are the publishers, and they make or break the content. View counts, upvotes, and algorithms choose what lives and what dies – not a monolithic boardroom of crusty misogynists.
The last leverage traditional networks still hold is monocultural events like the Super Bowl and the Oscars. But when one of those airs on Amazon or Hulu instead of Fox or ABC, it’s over. Mark my words, it will happen before 2020.
5. Traditional media will account for
The shift from traditional media to OTT outlets is going to have serious ramifications for how brands allocate their ad dollars, too. I see the spending pendulum swinging hard towards new media, but I also see it swinging back towards traditional outlets after that.
Already, in the advertising sphere, traditional media like TV, print, and radio are starting to circle the drain. Digital media, and social in particular, are becoming more and more focal to marketing strategies, with digital ad spend accounting for 44% of total media spend in 2016, some $90 billion. TV spend, meanwhile, only accounted for 34% of total media spend that year, about $70 billion.
The biggest beneficiaries of this trend have been the major social networks. In 2017, more than 60% of the US digital media budget — over $50 billion — went to Google and Facebook.
And that trend is intensifying. Overall marketing budgets are surging by 18% year-over-year, and we’re on track to have spent a whopping $107 billion on digital ads in 2018.
For traditional media, that’s another nail in the coffin, at least in the short term. Media consumption is steadily shifting away from traditional outlets, and ad dollars will likely follow suit. Print, in particular, is showing its age, accounting for 16.6% of national ad spend but only 3.3% of daily media consumption. That disparity won’t last long, and it’s unlikely that consumers will suddenly get an overwhelming hankering for physical newspapers. As marketing budgets continue to shift, expect to see even bigger drops in traditional media spending.
All that said, I absolutely don’t see traditional media spend ever dropping to zero. In fact, while this number has been down over the past five years, the average American still watches 8 eight hours of TV per day. Traditional media consumption is dropping, but it seems more like it’s reaching a lowered settling point than going away entirely.
In the next few years, we’ll likely see traditional media spend dip below 25% of total spend as the bottom seems to fall out. However, I see that as marketers over-correcting. Once they realize those eyeballs have actually become undervalued, they’ll readjust, and the numbers will stabilize. We’ve already seen this happen with radio ad spend, which (believe it or not) was up 128% year-over-year last year. So while the media landscape’s rumbling as its tectonic plates shift, it’s not the end of the old world just yet.
6. Most traditional ad agencies will die
Where the ground really is crumbling, though, is under the feet of traditional ad agencies.
The fact is, agencies are fatally under-equipped to adapt to the digital media landscape. First and foremost, they’ve historically made their money off traditional media. And, as I detailed earlier, they’re going down with that ship.
Worse for them, there are now way too many agencies, and they’re stuck fighting over an increasingly small slice of the pie. Consumer attention will only get harder to come by (and harder still to hold). Instead of throwing out the playbook, though, agencies seem to be doubling down on parroting each other’s strategies and messaging. To consumers, that ends up as just a lot of white noise.
Brands, too, aren’t getting their evolving needs met by traditional agencies. For a campaign to thrive, brands need a wealth of trackable metrics. Even in the past six months the insistence on “bottom of funnel metrics” and “tangible ROI” has intensified. They help brands to clearly see who their audience is, how it’s engaging with their message, and how they can adapt and expand. Tech-driven freelancer networks like The Hub can deliver that, while all most traditional agencies track are their billable hours.
Switching from relying on one-track agencies to adaptable networks of freelancers will be a blessing for brands. Agencies operate via top-down vertical communication with creatives, stifling creativity and homogenizing messaging. Freelance networks, on the other hand, thrive off collaboration, encouraging brands and creatives to communicate horizontally. Partners, not bosses. With traditional ad agencies out of the picture, the sky becomes the limit for creative branding.
7. Anti-screen counter-culture will become mainstream
A decade ago, I’d be branded a Luddite for predicting a mainstream backlash against screen culture. Now, I’d say it’s inevitable.
Smartphones have been ubiquitous for the better part of a decade now, and the effects of that are becoming impossible to overlook. 46% of Americans now say they can’t live without their device. “Digital detoxes” have shifted from a Goop-esque indulgence to a necessary breather. Cryptic-sounding phrases like “phantom vibrations,” “blue light,” and “text neck” are now common woes. We’re sick of reflexively jerking our heads when someone else’s phone buzzes. It’s all getting exhausting.
Children, in particular, spend considerably more time on their screens than they do with their friends, their families, and their teachers combined. As anyone who saw can attest, that constant exposure takes a toll. 13-year-old social media users are 27% more likely to be depressed, and children who use seven or more platforms are three times as likely to have anxious or depressive symptoms.
Meanwhile, we’ve seen more and more of the architects of our screen culture speak out against the world they helped create. Former Apple VPs have gone on the record about how addiction was intentionally hardwired into our iPhones and apps. Earlier this year, ex- Google and Facebook employees founded the Center for Humane Technology to pressure tech companies into designing more ethical, conscientious tech. The Center is also targeting 55,000 public schools with educational campaigns about technology addiction. A real backlash is building, and it’s got some muscle behind it, too.
I don’t think we’ll ever see our smartphones regulated by the ATF or the FDA, but regulations encouraging non-addictive UI and UX might not be that far off. I think we’ll also see some new normals around smartphone etiquette, both in public and private, as families and partners set hard limits on phone use and find ways to enforce them.
We may not be able to live without our phones anymore, but we might finally figure out how to live with them.
James Cole
James Cole is a brand and community builder. He’s the CEO and founder of H Collective.
250+ Questions To Ask A Girl If You Want To Know Who She REALLY Is
What’s one thing that’s happened to you in your life that made you feel weak?
Do you have a hunch about how you’re going to die?
What’s one thing you would say that makes you unique from other people?
Do you screenshot the sweet texts that people send you? What is the last one you’ve received?
What would make you leave someone you love?
Is there anything about me as a person or my behaviors that you question?
Click Here
More From Thought Catalog
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These Gourmet Grilled Cheese Sandwiches Are Actually Changing People’s Lives
Read more: https://thoughtcatalog.com/james-cole/2018/10/7-bold-predictions-about-the-future-of-media-and-the-world-at-large
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