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[7-wonders]

Ironically Alive

Summary: Now that you’ve recovered from your first meeting with your father-in-law, one question nags at your mind: what about the rest of Michael’s family?

Word Count: 3124

A/N: Mad Love part 8, woo! Hope you guys enjoy, if you do I’d love to hear your thoughts on it. Comments, likes, and reblogs are always appreciated.

Read Mad Love (part one) HERE | Read Totally F***ed (part two) HERE | Read The Isle of Flightless Birds (part three) HERE | Read A Hard Day’s Night (part four) HERE | Read Pour One Out (part five) HERE | Read Where Angels Fear to Tread (part six) HERE | Read Naked & Afraid (part seven) HERE

Michael’s back to his awkward self for the rest of the weekend, but you can’t really blame him. How is a person supposed to act when their father kidnaps the subconscious of their spouse and attempts to scare them into submission? After your wonderful Friday with him, though, it’s disheartening to be back on opposite sides of a figurative brick wall. You spent most of the day yesterday in bed, reading a book to try and keep your mind off of your encounter with Satan. Although Michael stopped in periodically, he wasn’t nearly as attentive as he was the day before. Since you’re leaving the mansion in a matter of hours, you at least want to talk to him a little bit. Michael, you’ve noticed, has a habit of avoiding people or things when there’s a subject that he desperately doesn’t want to talk about.

A solitary knock on the office door is the only advance warning you provide before swinging open the door and waltzing in, a sarcastically cheerful “hi, Mikey!” falling from your lips. Michael tries not to react, but you can see the slight quirk of his lips as he rolls his eyes.

“I thought you were made aware that no one is allowed in my office?”

“Figured that didn’t apply to your wife,” you reply while taking a seat in the chair on the opposite side of the large oak desk.

“You believe that you’re exempt from all the rules of this household,” Michael points out.

“That’s because I am exempt.” You lay your head down on your arms, looking up at Michael while he works.

“Something’s on your mind.”

“You promised me that you wouldn’t use your magic!”

“I didn’t. Your eyes, however, always manage to betray you.” Shooting a quick glare at him, you can only hold a stern expression for a quick second before your lips twitch and you sigh.

“I was just...well, we need to talk about what happened on Friday.”

“What is there to talk about? I had assumed you asked all of your questions after it happened.”

“I’ve thought of some more.”

“Of course you have,” Michael chuckles, rolling his eyes. “Ask away, then.”

“When Satan was speaking to me, he mentioned your mother, but you’ve never mentioned her to me.” Michael stiffens at your words, slowly laying down his pen and looking up at you.

“I’ve never seen the need to mention her.”

“Why not?”

“Must I explain my reasoning to you?”

“I just think it’s a little unfair that you get to know every single detail about me, but then you get to pick and choose what you tell me about you.” You know not to press him when you’ve already made some valid points, so you wait in silence as he mulls over what you’ve said.

“My mother’s name was Vivien Harmon, she was a cellist and the wife of an adulterer. The Harmon family moved from Boston to Los Angeles, in the hopes that it would repair Vivien and Ben’s relationship. Unfortunately, that move would mark the beginning of the end, for they moved into the so-called ‘Murder House.”

“The house where those two nurses were murdered by that serial killer?”

“That and more. The house sits upon a Hellmouth, causing all of the spirits that die there to remain trapped as spirits. My father took advantage of a young, impressionable boy, possessing him and making him--” Michael’s voice breaks as he shakes his head, “--making him rape Vivien. Vivien, however, was already pregnant by Ben.”

“So...you have a twin? How is that even possible if you each have different fathers?”

“It’s incredibly rare in modern medicine, but it does happen. I overpowered him in the womb, basically starved him of nutrients and prevented him from ever being able to survive. A boy named Jeffrey, born stillborn mere minutes before I was born. The stress, the carnage that was my birth killed Vivien. That’s all I wish to say about the matter.”

“Michael,” you reach a hand out to touch his arm, but he jerks his arm away while wiping a stray tear from his face.

“You should be getting back home, (Y/N). Don’t you have an early class tomorrow?”

“I--yeah, I do.” Standing, you bounce awkwardly as you wait to see if Michael says anything else. “Uh, see you later?”

“Later. I’ll call you.” He’s short, in a way that he normally isn’t with you. Reaching the door, you turn around to look at him one last time. He’s facing away from you, staring out at the warm afternoon light while lost in his thoughts.

/////////////////////////

Curiosity is going to get you killed one day, but you’re hoping that day isn’t today. Maybe you should have left the conversation with Michael in his office, but it was all too easy to find the address for the Murder House, and even easier to pick the lock once evening fell and you could move under the cover of darkness. The entire time you were fiddling with the lock on the back door, you told yourself that you would leave if you couldn’t get it open; a sign that you were meant to leave the information as it was, and never speak of your trip to Michael again. But when the lock popped open after only two minutes of picking it, you took it as a sign that you needed to pursue this matter further.

The light of your phone flashlight illuminates your surroundings, and you’re shocked to see that it doesn’t look like the dusty interior of any horror movie house you’ve seen prior to this. It’s well-kept, every odd and end in its place and not a speck of dust in sight. You hesitantly flip the light switch next to you, the light suddenly flooding in from the overhead ceiling lamp that someone still works. You’re pretty sure you can even hear an air conditioner running, and you briefly wonder if a family does live here and if you’ve just accidentally committed breaking and entering. If you have, then it’s a family who doesn’t like to personalize their home at all. There’s no photographs up, no childish artwork hanging on the fridge, nothing besides the obsessive cleanliness to indicate that anyone lives here.

Trailing your fingers along the wall, you take your time as you meander through the house. Although you don’t want to, you find yourself imagining a younger Michael. Was he a cherubic blond boy, chasing after a toy ball down this long hallway? Did he sit atop the arm of the couch while watching the house get cleaned, little legs swinging in the air? Which bedroom belonged to him? Thinking of Michael like this humanizes him, in a way. He’s always been human to you, but he’s always seemed like this indomitable figure that you could never fully touch. Having these mental images of Michael as a gap-toothed child somehow makes him seem just like every other person that you’re friends with.

Oh god, are you friends with Michael now? You did kiss him, so this shouldn’t be too startling, but being friends with the man who had you kidnapped doesn’t sit too well. People are supposed to be friends with their spouses though, right? That’s a good start, then, that you’ve gone from despising him to actually considering him one of your friends.

“It’s rude to break into a locked house, even if it is abandoned,” a cool voice mutters behind you. Gasping, you spin around at the unexpected voice.

An older woman with pinned-back red curls and mismatched eyes, one brown and one cloudy blue, stands before you. She’s clutching a feather duster in her liver-spotted hands, a white maid’s collar selling the look that this is the maid of the house.

“I’m so sorry, I didn’t know that people lived here or else I wouldn’t have picked the lock!” You mentally curse upon realizing that you just admitted your guilt.

“Child, surely your mind isn’t so closed off to believe that.” The woman smiles, extending a hand for you to follow her. “Come, I can practically see your mind whirring with questions.”

“How do you--”

“Please, we could feel the Devil’s mark on your soul from the moment you slipped through the gates.” A clean southern accent accompanies the words that float down the winding staircase along with the woman in a flowing dress, blonde hair teased into a beehive and delicately balancing a glass of bourbon and a cigarette in one hand. “My dear, you look as if you’ve seen a ghost.”

“Funny,” you say dryly.

“Now, who are you and how did my grandson manage to dig his claws into such a pretty, intelligent girl?” She reaches a shaking hand out, clutching your chin in her grasp.

“You’re…?”

“Why, Constance Langdon, of course.” Although Michael had never told you about his grandmother, the dramatics that both favor would have been enough of a giveaway. “You do know what that boy is, don’t you?”

“Unfortunately.” When Constance quirks an eyebrow at you, you continue. “He had me kidnapped and forced me to marry him in some weird Satanic ritual. Now I’m his wife, which is super ironic because the institution of marriage is inherently tied into religion.” You laugh awkwardly, not really sure how else to explain your unconventional situation.

“Welcome to the ‘lives ruined by Michael’ club.” A teenager with shaggy blond hair wearing an ill-fitting green sweater appears in front of your eyes, Constance tightening her grip on you to keep you from falling down the stairs in surprise. “I’m Tate and I’ll be your tour guide today,” Tate snickers.

“Um, I’m (Y/N).”

“Could you let go of her, Ma? Your nails are going to pierce her skin any second now.” Your eyes widen when your mind connects the dots. This must be the man who was unwillingly conscripted into Michael’s conception. Before you can form a coherent thought in your brain, Tate grabs your arm and pulls you from his mother’s grasp and in the direction of a living room. “Why are you here? We don’t get much in terms of visitors here, and when we do they’re usually killed by the ghosts here.”

“That’s not comforting at all,” you blanch.

“None of us could kill you even if we wanted to, not with the Devil having laid protection on your soul.” At least there’s one upside to being married to Michael, then.

“I just want answers, I guess. I get that Michael’s, you know, Satan’s kid, but there’s still the whole nature versus nurture debate. Could it have been prevented? What was it like when he was growing up? Did he just live in a house with ghosts? Did Satan raise him? Where do the Satanists come into this equation?” Once you start asking questions, you can’t stop, the inquiries pouring out of you like word vomit.

“Whoa, slow down. Who said we were even going to answer your questions? I may not be able to kill you, but I can still make your time here extremely painful.”

“Fuck off, Tate, you don’t scare me after everything that I’ve seen,” you roll your eyes at his pathetic intimidation attempt.

“You’ve seen it too, haven’t you?” A woman with copper hair leans against the doorway, a sleeping baby in her arms.

“Seen what?”

“Satan,” her voice drops to a mere whisper, as if the very mention of his name will summon him to this house. You don’t need to answer her, the widening of your eyes giving her your reply. “At least I was able to give Michael some humanity, or else he wouldn’t have someone like you as his bride.”

“Vivien?” A sad smile appears on her face as she nods.

“What did you see that made you seek out a place like this for answers?” A crowd has gathered, with spirits that you haven’t yet met joining the few that you have.

“I--It was on Friday. Michael lets me have my freedom during the week, so long as I spend the weekend with him. I had decided to take a bath, and I must have dozed off. When I woke up, I was faced with Satan. He...taunted me, made fun of me and then berated me for not yet procreating with Michael. Then he tried to kill me. I guess I screamed loud enough to jolt myself back to consciousness, because when I woke up Michael was yanking me out of the bath.

“Michael has never told me anything about his family, and so I was surprised when Satan mentioned you, Vivien. He complained about the fact that you had managed to pass your overly caring heart to Michael. I tried to ask Michael about his family today, but he gave me the story of his birth and then told me to leave. I’ve never been the type of person to leave with unanswered questions, so I came here. Probably not the smartest decision I’ve ever made, but it's the one that I stuck with.”

“That boy…” Constance steps forward, taking a swig of bourbon and bringing a hand up to her throat, “is nothing but a monster. You’d do well to find a way out of this marriage that he’s forced you into.”

“I can’t. He told me that if I leave, or tell anyone, he’ll kill my entire family. I tried once, and he managed to figure out what I was doing even though I had encrypted my computer. I’m stuck, and I just need to know. I need to know that there’s some good left in him. If there is, maybe I can stop the end of the world from happening.”

Constance and Vivien share a long look, and proceed to tell you everything. The small animals and nannies that he killed, the rose bushes, the priest, Constance’s suicide, and Michael’s subsequent abandonment. It only gets worse from there; Ben’s attempts to “help,” Tate’s disownment, the lesbian couple that he incinerated, Ms. Mead and the Satanists, and Michael’s first sacrifice.

It’s horrifying to hear the two women describe it. Michael, impressionable mind still catching up to his body after aging ten years in a single night, being manipulated by the Satanists to let them bring a kidnapped young girl into the house. The macabre pomp and circumstance of the ritualistic slaying, in which Ms. Mead and two others plunged a knife into the virgin’s chest and ripped her heart out. They presented the organ to Michael on a figurative silver platter, the boy taking a hearty bite out of the mass of muscle and tissue with nary a moment’s hesitation. Vivien vividly describes the shadow of a horned beast appearing over Michael and unfurling its wings as he swallowed, sealing his fate and affirming his birthright. You’re ashamed that, after all you’ve seen, heard, and experienced over the past month or so, your reaction to the graphic description of Michael’s first sacrifice…

...is to throw up.

You sprint out of the house in a frenzy, barely making it past the gate before violently retching. Your mouth burns as your stomach expels everything it has in it, heaving repeatedly until you’re vomiting nothing but stomach acid. Your hair’s been pulled back from your face, and the hand rubbing your back is soothing until you realize that the ghosts are trapped on the property that you’ve just left. Wiping your mouth on the back of your hand, you shakily glance up to see Michael.

“I’ve got you,” he soothes, running a hand down your face.

“Michael? How’d you know I was here?” Michael smiles softly, shaking his head.

“When you looked back at me before you left my office, I knew you wouldn’t let the matter go. After I realized that I gave you the name of the house, it was just a race to get here to you.”

Michael’s expecting you to be furious at what you’ve learned from his family. He’s expecting you to lash out and fight him, calling him terrible names and threatening to end his life over all of the sins he’s gladly committed. When you envelop him in a hug, his body stiffens from the turn of events.

“Why...are you...hugging me?” He’s gotten more used to hugs since you came into his life, but it’s still something he’s not used to.

“I’m so sorry for all of the shit that you had to go through. You didn’t deserve any of it; it’s not your fault how you were born.”

“Shh, you don’t need to apologize.” Michael slowly wraps his arms around you, but it’s still awkward for him.

“But it’s not fair that you--”

“I’ve come to terms with how my childhood was, (Y/N).”

“You’re not mad at me.” It’s not a question; you’ve seen Michael angry before, and this isn’t it.

“No. It’s my own fault for laying the temptation at your feet. I do wish you would have listened to me, though. I would have told you the information you desired in time, in a way that wouldn’t have been so overwhelming for you.” You chuckle, grabbing the hand he extends to you and allowing him to pull you up. “Come on, let’s get you home.”

“My home,” you say adamantly, looking Michael in the eyes.

“Yes, your home. After all, cats are supposed to be the best cure for a person’s turmoiled thoughts, are they not?” You quietly laugh, nodding.

“She’ll be more pleased to see you than me.”

With his bride clutching his arm, Michael glances back at the house. He hadn’t expected to actually see the spirits, but of course the nosy ghosts are all crowded in the windows. There’s his mother, her auburn hair shining in the late-afternoon light. Tate and Violet hold each other protectively, as if Michael’s mere glance will cause them to burst into flames. Front and center, as always, stands Constance.

She watches him with wise eyes, the grandson that she thought she was saving by hiding his murderous tendencies. She takes a drag of her cigarette and holds it deep in her chest, smoke leaving her lungs in delicate tendrils. Constance has a warning expression on her face, silently imploring Michael to let you go before he does even more damage. His father’s plan of bringing his soulmate to him, it seems, is just another disappointment to add onto Constance’s list of reasons to detest Michael. And so the prodigal son, unwillingly dragged once again to the house of his birth, raises his middle finger to the elderly woman before turning his back on the family he once wanted desperately to belong to.

/////////////////////

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When Can Auto Insurance be Canceled? Auto insurance policies are in effect in almost every state except for New Mexico. Most insurance companies allow for a cancellation grace period that can be set by the New Mexico commissioner of insurance (see rule 3028.20 for details). In New Mexico, if your insurance policy lapses and you aren t insured, the provider will either refund you for 90 days or pay your premiums immediately. Auto insurance is compulsory in New Mexico, and insurance companies choose their own rules for when they must end an insurance policy. It is illegal to drive without auto insurance in the state of New Mexico (even those that don t own a car). No insurance policy can be canceled because of non-payment of premium. The best time to cancel your auto insurance policy is after a certain number of policies have been canceled. Auto insurance companies provide a grace period of five days before cancelling your policy. The grace period works differently than normal auto insurance policy. If you are at fault in an accident in which you were not at.

Required Bodily Injury to Others Insurance in Massachusetts

Required Bodily Injury to Others Insurance in Massachusetts If a driver is involved in an accident caused by another driver, or as a consequence of your failure to have Massachusetts drivers insured, their insurance company could attempt to recover damages from you: To receive compensation from the other driver’s insurance company, however, you’d be responsible for the other driver’s bodily injuries. If the other driver’s insurance company isn’t able to recover you from the uninsured driver, if the at-fault person is uninsured in the accident, or if you have uninsured motorist coverage for the person who is injured, your coverage would typically be limited to $25,000. For that amount of coverage, Massachusetts law sets your car insurance premium as the first $25,000 of damages. And when you’re injured in a hit and run, Massachusetts is likely to compensate you for your injuries. However, your insurance company isn’t obligated to issue policies to cover you or give you the maximum benefit. Your.

Required Uninsured Motorist Coverage

Required Uninsured Motorist Coverage California requires that all motorists carry additional liability coverage. The minimum California liability limits are: .

Solving Insurance Problems

Solving Insurance Problems Many drivers on the road will have a bad driving record and a high insurance cost. This can get in the way of you purchasing a policy, so it’s important that you get the best coverage and value for your money. The following steps will help you get a handle on buying cheap insurance for cheap: If you live in a high-risk location especially when you’re in the process of getting insurance, buying a cheap car insurance rate is probably the last piece you don’t have to worry about. There are several factors that determine your driving profile, so getting quotes from a variety of companies could help lower your monthly insurance premium. These rates are for $500,000 or more in coverage for 25 cars, each with an insurance cost of $149 per month. For the most part, however, drivers are going to choose insurers who can write cheap auto insurance policies that are much more lenient on people with pre-existing conditions. Here are what you need to.

Best car insurance companies in Massachusetts

Best car insurance companies in Massachusetts have been offering better rates with no surcharges on rates, but also offering more lenient discounts like safe driving and bundling policies through other insurance companies like home and car insurance companies. In addition, insurance companies can also offer discounts just for driving your car with an option to save on the value of your coverage and save on the premiums. This all takes a little bit of time and effort, but it can be done. For the most part, your rates are subject to underinsurance, which means it’s impossible to find a lower rate than the average American. Your rates for auto insurance will not go up every 10 years from Massachusetts State Average yearly premium for the average driver: $2,192 Cost of car insurance: $2,176 Cost of insurance for drivers with bad credit, average annual premiums from three auto insurance companies. How much does a Massachusetts State Average Cost of Auto Insurance? How much does a in Massachusetts Cost of in Massachusetts Cost of insurance for Massachusetts State.

Average cost of car insurance in Massachusetts by city

Average cost of car insurance in Massachusetts by city Most car insurance companies offer discounts to people living in metro areas with dense motor-cyclist coverage, such as Londen. DHS also offers several discounts if you add your car insurance to your policy for safer driving, such as auto-renters who keep their air conditioners on but don t cause a total loss. More car insurance discounts to know Our picks of the best insurance companies in Massachusetts are tailored to your specific individual needs. All of our quotes below are from the state s three largest auto insurers, the largest companies in North and South Carolina and two-thirds of the full statewide. You might be surprised at how much you can save if you compare quotes before you make a selection with the best car insurance companies in Massachusetts. Here s some sample rates for full coverage, or a policy for a basic policy. For a driver, prices may reflect what an insurer believes is a fairly good chance at reducing your claim payout when involved in accident-related.

Largest Massachusetts Car Insurance Companies

Largest Massachusetts Car Insurance Companies (Annual Average) StateAuto Coverage Bonus 2K Deductible New Hampshire Deductible 1095/month Connecticut $2/month Delaware $1,492 /year Florida $1,541 /year Georgia $1,382 /year Hawaii $1,562 /year Idaho $1,496 /year Illinois $1,660 /year Indiana $949 /year Iowa $1,824/year Kansas $1,646 /year Kentucky $1,738 /year Louisiana $1,824 Maine $2,086 Massachusetts $1,871 Michigan.

How Many Uninsured Drivers are in Massachusetts?

How Many Uninsured Drivers are in Massachusetts? Massachusetts car insurance laws require you to have car insurance and have proof of financial responsibility. Massachusetts does not require that car insurance be used on a vehicle operated by you, but having proof can be an important part of the application process. Massachusetts car insurance companies have three options when applying for an insurance policy: Repair or replacement. The car insurer will replace or repair any damaged or stolen vehicle. Replace your policy’s coverage with a new one, and replace the insurance policy with the one provided. This method is called . Replacement cost coverage. Replace your insurance policy with the one provided. This method is called . Complete a physical at least six months before the policyholder gets the option to buy the vehicle. If the insurer determines your vehicle is considered a total loss, you can make a claim against the value of the vehicle’s income or property, but the car’s value will be negative. Reinstatement fees. You must.

Average Massachusetts Auto Insurance Premiums

Average Massachusetts Auto Insurance Premiums by State North DakotaCar Insurance Premium Comparison North DakotaCompare Rates South DakotaCar Insurance Premium Comparison South DakotaCompare Rates are calculated by comparing a Democrat s auto insurance rate with the rates of companies who write this section.Companies have many factors to consider, such as your credit rating, the amount of uninsured and underinsured motorists, and the percentage of uninsured or underinsured drivers.Rates are subject to adjustment, and the company you choose may impact the rate shown here. AlabamaCar Insurance Premium Comparison AlabamaAuto Insurance Premium Options for Premium: Based on data provided by the Insurance Information Institute AlaskaCar Insurance Premium Comparison ArizonaMotorists Insurance Premiums for Coverage that meets the minimum coverage levels ArkansasMotorists Insurance Premiums for Coverage that meets state minimums CaliforniaMotorists Insurance Premiums for Coverage that meets standard limits ColoradoMotorists Insurance Premium for Secured Personal.

Factors Allowed in Massachusetts Car Insurance Rates

Factors Allowed in Massachusetts Car Insurance Rates: The state’s car insurance rate changes over time determine the rate. Car insurance rates, on average, change for every year. A 25-year-old driver would pay 15 percent less in Massachusetts than they would across all other states. However, the average 25-year-old driver will only pay 12 percent less than they would in Massachusetts. Rates change depending on location, driving records, credit and coverage. Every state is associated with fluctuations in the amount of insurance companies write on a policy. Each company sets its own rate and policy fees, based on those factors, and often factors that impact whether you qualify for a particular company. Most of the biggest companies in Massachusetts write car insurance policies exclusively. However, some companies write policies for seniors. Allowing young drivers to drive without insurance while they learn to drive may encourage more of these policies to be written for older drivers. If there’s a risk to you based on your age, that risk will be mitigated by keeping.

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10+ Free Ways to Get on the First Page of Google

For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.

With such immense power and influence, getting your small business on the first page of Google might seem unrealistic, However, it this very power Google holds that makes it more possible than ever for small and local businesses to rank high in search results—for free!

In this post I'm going to cover several tangible actions you can take to help your business rise to the top of the first page, using two free strategies: website optimization and listing optimization. I will first cover the importance of the first page of Google and then get into the tactics, which include:

Adding keywords to specific places on your website

Creating content for humans, not Google

Emphasizing location

Regularly updating and maintaining your Google listing

And many more

It's abundantly clear that the first page of Google is a worthwhile (if not essential) goal for any business, but let's first go over its specific benefits, as this can help you prioritize within your business's strategy.

Why the first page of Google is important

Google’s search results are getting more robust— with Knowledge Panels, answer boxes, expandable related questions, local results, and more. With so many ways to stand out, working for top ranking is well worth the effort, especially considering that traffic and click-through rate fall off precipitously as one works their way down the search results. 

Traffic and engagement falls off precipitously after the first few results.

Getting on the first page means significantly higher click-through rate

It’s a known fact that the first page of Google captures the majority of traffic, but did you know that there are significant differences in click-through rates for the top vs bottom results? One study shows the following click-through rates by Google position:

• First result: 36.4% clickthrough rate • Second result: 12.5% clickthrough rate • Third result: 9.5% clickthrough rate

CTR continues to decline, down to 2.2% for the 10th result (there are usually 10 organic results max per page, even less now with local results, ads, answer boxes, and other new features. If you’re not at the top of Google search results, you are missing out on a lot of clicks.

Get immediate exposure

Top results for Google searches now also populate “Position Zero” answer boxes, otherwise known as featured snippets:

Earning a top spot on Google could lead to getting featured in a featured snippet, granting your business immediate exposure and increasing your credibility.

Top position traffic share

Another study found that the top result on Google captures 33% of search traffic. The closer to the top you can get your website to appear on Google, the better your search presence and brand authority.

How does first page ranking benefit your business?

It’s important to understand the different goals that getting a top ranking on Google can help your business to achieve.

1. Improve your visibility

Let’s say you have a brick and mortar location. If you had the choice between putting your business on the main road that goes through town or a quiet side street, which one would you choose? The main road, of course.

With 167 billion searches per month, getting on the first page of Google is like planting your business on the busiest road in town. The more people that see your website, the greater your brand awareness. The more familiar consumers are with your brand, the more receptive they will be to conversion activities.

2. Generate More Leads

Now what if you had to choose between the main street of a diverse town or a town of ideal customers?  There are as many Google first pages as search queries out there. Your goal is to get on the first page for queries that your ideal customers are performing. By doing so, you get discovered by consumers that are searching online with the intent to buy or engage. These people are the most likely to convert into leads and customers for your business.

Want to see what SEO keywords people are searching for in your niche? Try our Free Keyword Tool!

3. Increase Engagement

According to Adweek, 81% of shoppers conduct online research before buying, and Google is the go-to for this. With answer boxes, the “People also ask” section, and local results showing contact information, maps, reviews, ratings, and descriptions, Google’s search engine results page alone enables consumers to learn about, compare, and engage with your business before even clicking on your result.

A People Also Ask section.

4. Drive website traffic

Snippets and answer boxes can only provide so much information. While a search engine results page itself can sometimes supply all the information a person needs, there are still a number of queries for which people will inevitably click through to a website. Don’t forget that it often takes several engagements with a business before a person converts into a customer, so interactions with your website are important.

Not only does being on the first page of Google drastically increase traffic to your website; not being on the first page of Google has a huge disadvantage. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from a close second: It drops to 6% of website clicks. This steep decline in web traffic is an indicator of just how important the first page of Google is.

4. Increase your industry authority

Getting on the first page of Google requires regularly creating high-quality content that Google recognizes is satisfying the needs of its searchers. This takes time, but the increased traffic and trust that will result is well worth the investment.

In addition, writing regularly about your industry and business will require you to stay in tune with what your target audience wants to know as well as what the latest updates are in your industry. Appearing on the first page of Google is important because it facilitates the development and maintenance of a robust knowledge base upon which your business can firmly stand.

5. Earn trust

Google’s algorithm is designed to recognize spammy, suspicious, and low-quality content. If you’re consistently showing up on the first page of Google, it means that Google recognizes you as a trusted source of information, and consumers trust businesses that Google trusts.

6. Build your audience

As mentioned above, getting on the first page of Google requires creating high-quality, evergreen content. This type of content is the gift that keeps on giving; it can be repurposed and redistributed across a variety of marketing channels including social media, email, and paid ads.

Your content-driven efforts to get on the first page of Google will provide you with more material and more opportunities to engage with your target audience, nurture leads, and stay top of mind.

How many different ways can you get on the first page of Google for free?

Getting on the first page of Google is not only a common goal among small business owners, but also a very feasible one. Google is not focused on quantity, but quality. As a result, a larger company or bigger budget does not equate to top rank. There are several factors behind Google’s algorithm and, thanks to the fact that Google’s results page has many different components, there are also different types of media that can achieve first-page status. They include:

• Blog posts and website pages (in organic results) • Your Google My Business account (in the local/maps section)

Optimizing your Google My Business listing ensures your business and its ratings show up for local queries.

• Snippets of your website content (in Google’s many search results page features including “People also ask” and the answer box.

• Your landing pages (This is via the paid ads section, which is not free, but still worth mentioning. For more help with using paid strategies to get on the first page of Google, head to this post on Google Ads tutorials.)

Now let's get back to the two free mediums by which you can get to the first page.

How to use your website to get on the first page of Google

The practice of aligning your website with search engine ranking factors is called search engine optimization (SEO). You do not necessarily search engine-optimize your whole site at once, but rather each individual page on your site. Here’s how to do so:

1. Determine Your Keywords

First, determine which search queries you want Google to answer with your website pages. These are known as keywords—which, by the way, can be single words OR phrases.

Examples of keywords include:

• “MA tenant laws” • “salon near me” • “brunch Boston” • “air conditioner repair Brighton” • “how to plug a leaky roof” • “how to get on the first page of Google”

Each page on your website should target a different set of keywords so that the pages aren’t competing with each other.

The right keywords for your business are those that your ideal customers are typing in to get the products and services they need. For help choosing keywords for your business, try our Free Keyword Tool. 

Use our Free Keyword Tool to find high-volume keywords for your niche. 

2. Tell Google what keywords you're using

Google works by crawling the web, ranking the millions of pages that exist, and storing them in an index. When a user performs a search, Google can then scan through its more organized index (rather than the whole web) to quickly come up with relevant results.

Therefore, another important step for showing up on the first page of Google is to make it as easy as possible for Google to scan, index, and retrieve your site. Do this by placing keywords in the following places:

Meta title

Every blog post and page of your website has a meta title. This title appears at the top of your page in the form of a header but also as the title of that page’s listing in search results (depending upon your CMS settings).

Meta description

The meta description is the little blurb that shows up underneath the title in Google's search results.

In addition to telling Google what your page is about, the meta description quickly tells a searcher what they can expect if they click on your page, increasing the relevant clicks to that page. Therefore the meta description helps Google to put your business on the right first page for the right searches and helps Google searchers to keep it there.

URL

Your URL consists of your domain name (such as wordstream.com), followed by a forward slash, followed by text separated by dashes. 

Including keywords in your URL will help Google more quickly identify what your page is about. Also, the URL appears in between the title and meta description in search results. A clean URL that matches the title of the page is more appealing and trustworthy to users, and better suited for first-page appearances.

Alt tags

Google can only see images if the image has a text alternative (aka alt tag). If your alt tag includes keywords, Google can detect further relevancy of that page and feel more comfortable putting you on its first page of search results.

3. Write for humans

Of course, the body of your page’s content is the most important place to include the keywords for which you’re trying to rank. However, it is crucial that these keywords are not systematically and excessively inserted but naturally incorporated. In fact, Google can now detect keyword stuffing and if it does it will place you far, far from the first page of its results.

The key to getting on the first page of Google is providing useful, trustworthy, easy-to-read, but informative content that will keep your target audience on your pages and coming back for more. And conversationally sharing the knowledge already in your head is both free and easy. Just remember that if you want to rank on the first page of Google for a particular keyword search, your page needs to provide the information, and not just the keywords, that users are trying to obtain when they type that search into Google.

4. Emphasize location

Another free way to get your website pages on the first page of Google is to target location-based queries. Make sure your website clearly indicates your city and/or geographic area, via your contact page and potentially also through blog posts and services pages. That way, when people search: “your industry” + ”your city”, Google will pick up that information and show your business as a “near me” search result. 

Even if a user does not search using a specific location, Google will still serve up geographically relevant results based on their IP address, so local SEO is not only free, but always important (even during a pandemic).

5. Optimize for mobile

You will not find a website at the top of a Google search that is not responsive. Consumers now use phones and tablets more than computers and laptops, and the majority of local searches are performed on mobile devices. As a result, Google favors mobile-friendly websites.

Responsive is ideal, as your website will adapt to any size screen and maintain functionality. However, if you don’t have a responsive website, there are adjustments you can make to your site to ensure the most seamless experience for a mobile user.

6. Focus on user experience

Being mobile-friendly isn’t enough for a website. It must also be appealing and user-friendly. A website with intuitive navigation, clear calls to action, and answers to your visitors’ most immediate questions will keep visitors there longer and coming back later—which Google will notice and, in turn, rank you higher. The higher you rank, the more traffic you will get to your site, and the more likely you are to show up on the first page.

How to use your business listings to get on the first page of Google

In addition to your website pages, your online business directory listings can also show up on the first page of a Google search. Here’s what you need to do:

1. Create a Google My Business account

Google My Business is evolving into one of the most powerful (not to mention free) tools for local business owners. Both Google Maps and Search pull from Google My Business to produce local listings (known as Business Profiles). Creating a Google My Business account is a fast and easy way to add more information to your Business Profile, which helps it to to appear on the first page of Google Maps and Search (in the ocal results section)h. Make sure you follow through with claiming and verifying your listing so that you can monitor, maintain, and optimize your listing.

2. Optimize your Google My Business Listing

Speaking of optimizing your listing, I consider this strategy a separate entity because while creating a Google listing can help you with your visibility, it can only take you so far in terms of ranking. Rather than creating a bare-bones listing and hoping that it shows up for one or two searches, optimize your Google business listing for maximum visibility. Here’s how:

Complete every section of your profile

The more information you include in your Google My Business listing, the more searches for which it can show up on the first page. In fact, complete Google My Business listings get, on average, 7X more clicks than incomplete listings.

Keep your name consistent

Use the same exact name for your business at all times. Google doesn’t like discrepancies—even those as minor as “Co.” vs “Company”

Update your information

Not being able to find your business, showing up to find it closed, or getting an operator when trying to call can not only deter a customer, but also lead them to distrust your business or write a negative review. Stay on top of your Google listing and make the necessary updates and changes so that it can be trusted enough to be at the top of the list.

Obtain Google reviews

Google searchers love to see what other people think about a business, so it’s no surprise that the businesses with more positive Google reviews show up on the first page. Ask customers in person and create a review shortcut link so you can easily encourage reviews across your online channels.

Reviews can land you in the "Local Pack" which shows up at the top of Google's SERP

Upload photos to your listing

Google My Business strives to equip consumers with as much information about a business as possible, before even encountering that business. This includes what it’s like to be at that business, so be sure to upload photos that depict not only the products and services your business offers but also the atmosphere and people that frequent it.

Try our Google My Business Grader

We have a free tool designed specifically for Google My Business listings. Simply log in with your Google business account and in less than 30 seconds, you’ll get an assessment of your profile and learn what you need to do to get closer to the first page. 

8. List your business on other directories

Google My Business is powerful, but you should still create and optimize listings on other popular directories like Yelp. First, because Yelp has high traffic and is widely trusted by Google, so your business’s Yelp page can very well show up on the first page of Google for relevant searches. Second, because a solid listing with positive reviews improves your online presence in general. Online review and links from other trusted sites send signals to Google that figure into its ranking algorithm.

As with your Google Business Profile, make sure the rest of your online directory listings are complete and accurate, consistent across platforms, updated, and that you are collecting and responding to reviews. Don’t forget to add photos to your online listings as well.

Get on the first page of Google

Getting to the top of Google, or even just improving your ranking, is very doable, even for small businesses. It takes work and time, but it is one of the most important things you can do for your business. By knowing where and how to make adjustments, you can get your business the visibility it deserves.

Want to learn how WordStream can help get you to the first page of Google? Check out our variety of marketing services and get in touch today. 

10+ Free Ways to Get on the First Page of Google published first on https://wabusinessapi.tumblr.com/

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In 2016, we celebrated 20 years in business in Boston, MA. We also earned our fourth consecutive Angie’s List Super Service Award based on reviews we’ve received for air conditioning installation, repair, and other residential and commercial services. In addition to AC service and maintenance, we also perform electrical work and full-scale mechanical and electrical construction for the city’s growing businesses. Supporting it all is our fabrication shop, which creates custom Sheetmetal products for our projects and other local companies. We are proud of the broad range of service offerings we’ve developed over the past four decades – and, more importantly, of the team that stands behind them. Call us, and see for yourself why Boston, MA residents trust us year after year with their air conditioning and electrical service.

Contact Us HANDYMAN BOSTON Boston`s favorite handyman! Business hours: Monday to Sunday 7 am – 11 pm Call us at: (857) 250-0857 Website: https://handymanboston.org/ Location: Boston MA Service Area Cities: Boston, Worcester, Providence, Manchester, Lowell, Cambridge, New Bedford, Brockton, Quincy, Lynn, Fall River, Newton, Nashua, Warwick, Cranston, Somerville, Lawrence, Pawtucket, Framingham, Waltham, Haverhill, Malden, Brookline, Plymouth, Medford, Taunton, Weymouth, Revere, Peabody, Methuen Zip Codes: 02101, 02102, 02103, 02104, 02105, 02106, 02107, 02108, 02109,02110, 02111, 02112, 02113, 02114, 02115, 02116, 02117, 02118, 02119, 02120,02121, 02122, 02123, 02124, 02125, 02126, 02127, 02128, 02129, 02130, 02131, 02132, 02133, 02134, 02135, 02136, 02137, 02163, 02199, 02203, 02205, 02208, 02209, 02210, 02215, 02222, 02228, 02283, 02284, 02455

[mcshomerepair]

Furnace and boiler repair - Boston,Ma

New Post has been published on https://info.mcshomerepair.com/furnace-and-boiler-repair-bostonma/

Furnace and boiler repair - Boston,Ma

Furnace and Boiler Repair Boston

Call MCS HVAC for rapid and courteous service. We can repair your central air conditioning or ductless system so you can beat the heat. Annual Service to your Air Conditioning system is critical for keeping your unit, well maintained and trouble free. We provide A/C Service for all types of central air conditioning models. *Furnace Repair *Annual Air Conditioning Service * Boiler Repair (Hydronic) MCS Furnace and Boiler Repair of Boston Boston,MA Contact (617) 294-9332 www.mcshomerepair.com/HVAC hvac tune up,furnace service,hvac emergency service,hvac near me,emergency services repairs,furnace repair near me,ac repair near me,hvac contractors,air conditioner repair near me,air conditioning repair near me,furnace repair,air conditioning repair services in boston, ma,revere air conditioning repair,air conditioner stores near me,hvac service,hvac contractor,hvac service near me,air conditioning repair,hvac companies near me,hvac services,heating repair near me,furnace service near me,hvac equipment,boiler repair near me,emergency hvac repair near me,heating contractors near me,air condition repair near me,boiler store near me,emergency heating service near me,boiler service,heater installation,emergency hvac services,hvac company near me,hvac guy near me,best contractors in boston,boiler replacement,contractors near me,emergency furnace repair near me,emergency furnace service near me,emergency hvac near me,furnace repair near my location,furnace repairs,heating and cooling near me,heating service,heating service repair near me,mcs services,who installs furnaces,24 hour heater repair near me,24 hour hvac,24 hour hvac service,24-hour furnace repair near me,air duct repair,air-conditioning repair,boiler repair,emergency ac repair service,emergency appliance repair service,emergency contractor services,emergency home repair services,emergency hvac,emergency water heater replacement,furnace replacement,heating and cooling repair services,heating duct repair near me,heating service near me,hvac furnaces,hvac licensed contractor,hvac revere ma,hvac system cleaning,24 7 heating and air near me,24 hour furnace service near me,24 hour near me,24 hours shopping near me,24hr store near me,air conditioning heating service,air conditioning replacement in charlestown,air duct repair near me,appliance repair near me,best furnace repair near me,best hvac repair near me,boiler fixer near me,boiler hvac,boiler service near me,boston commercial general contractors,cheap hvac repair,commercial hvac,contractors boston,domestic electrical service,downtown boston shopping,duct installation near me,ductwork installation,electric furnace repair near me,electrical contractors near me,emergency furnace repair,emergency heating repair hvac tune up,furnace service,hvac emergency service,hvac near me,emergency services repairs,furnace repair near me,ac repair near me,hvac contractors,air conditioner repair near me,air conditioning repair near me,furnace repair,air conditioning repair services in boston, ma,revere air conditioning repair,air conditioner stores near me,hvac service,hvac contractor,hvac service near me,air conditioning repair,hvac companies near me,hvac services,heating repair near me,furnace service near me,hvac equipment,boiler repair near me,emergency hvac repair near me,heating contractors near me,air condition repair near me,boiler store near me,emergency heating service near me,boiler service,heater installation,emergency hvac services,hvac company near me,hvac guy near me,best contractors in boston,boiler replacement,contractors near me,emergency furnace repair near me,emergency furnace service near me,emergency hvac near me,furnace repair near my location,furnace repairs,heating and cooling near me,heating service,heating service repair near me,mcs services,who installs furnaces,24 hour heater repair near me,24 hour hvac,24 hour hvac service,24-hour furnace repair near me,air duct repair,air-conditioning repair,boiler repair,emergency ac repair service,emergency appliance repair service,emergency contractor services,emergency home repair services,emergency hvac,emergency water heater replacement,furnace replacement,heating and cooling repair services,heating duct repair near me,heating service near me,hvac furnaces,hvac licensed contractor,hvac revere ma,hvac system cleaning,24 7 heating and air near me,24 hour furnace service near me,24 hour near me,24 hours shopping near me,24hr store near me,air conditioning heating service,air conditioning replacement in charlestown,air duct repair near me,appliance repair near me,best furnace repair near me,best hvac repair near me,boiler fixer near me,boiler hvac,boiler service near me,boston commercial general contractors,cheap hvac repair,commercial hvac,contractors boston,domestic electrical service,downtown boston shopping,duct installation near me,ductwork installation,electric furnace repair near me,electrical contractors near me,emergency furnace repair,emergency heating repair

[tkmechanical]

"Quincy's Premier Air Conditioning Service Provider"

Experience ultimate comfort with our top-notch Air Conditioning services in Quincy. Stay cool and relaxed all year round. Your satisfaction is our priority. Contact us today for expert solutions!

[tkmechanical]

Air Conditioning services in Quincy

Stay cool and comfortable in Quincy with our top-notch air conditioning services. We provide expert installations, repairs, and maintenance to ensure your home is the perfect oasis all year round.

[tkmechanical]

Reliable Air Conditioning Services in Quincy

Stay cool in Quincy with our air conditioning services! Our team of experts provides fast and reliable installations, repairs, and maintenance for your home or business. Contact us today for a comfortable tomorrow.