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nerdypoetrybird · 3 years

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Tips to Combat the Adverse Impacts of Covid-19 in Real Estate

Altering the very fabric of our existence, Covid-19 blew out the fun from everything that we once enjoyed, including human interaction. It crippled the global economy as industries were left gasping for air. India remains no stranger to the pandemic's woes, suffering the most brutal hit in its second-largest employment generation sector, the real estate industry. This segment was already grappling with a multitude of complications in the value chain. For instance, real estate projects in Kolkata were stumbling in a pile of unsold portfolios. The customers' lack of enthusiasm created a tepid need for properties, undermined investors, and half-baked ventures dispersed across the country. Pummelled by the government and coronavirus, the real estate industry suffered high toxicities that led to a gradual decline in its worth.

As it was once said, “When things do not go your way, remember that every challenge — every adversity — contains within it the seeds of opportunity and growth.” Now, you know that the damage has already been done. As a realtor, you need to form an attitude of an opportunist, grabbing onto any prospect of recovery. We are here with some digital marketing strategies to help you get through the hardships caused due to Covid-19 in the real estate sector. Let us dive into it!

Take the Digital Leap

Harnessing virtual platforms' power to exponentially grow your customer base seems like a significant option during such challenging times. Individuals have become apprehensive about the whole health spectrum, maintaining social distance wherever necessary. You can intrigue the buyers into your bidding by imploring them to join in Zoom, wherein you can share a PowerPoint presentation to introduce the property to be sold. Or you may utilize social media avenues to post about the houses, “2 BHK flat in South Kolkata available at a great price”. Sharing creative pictures and videos while maintaining proper customer care would increase your stance in closing a buyer.

Keep People Up to Date

By engaging in a direct conversation with your clients over social media networking sites, you can monitor if your strategies are working. Sustain an evolving plan that modifies with the prospective customer’s preferences and requirements. By enabling people to know about the latest developments and information in the sector, you portray yourself as a credible and authoritative brand. Folks prefer to do business with companies whom they can trust and rely upon, an age-old concept that still stands true. You have the opportunity to get in touch with such prospects over Instagram or Facebook and then eventually attain their numbers and email-ids. This way, you can send them fresh deals and customized offers tailored to suit their budget and requisites.

Customers are Sceptical, Ease their Concerns

Before you keep expectations of receiving a customer’s direct message asking, “Kolkata 3BHK flat price”, you must accommodate room for their fears and concerns. Now, it's about providing them with incentives that would encourage them to build trust and connection. Try to engage them in a profoundly imperative topic, measures to upkeep the health and safety of buyers and workers in physical spaces.

Safety Precautions for the Workers

Ensure to design Covid-19 safety protocols at your site for the workers. You can’t afford one of your people to fall prey to the virus; otherwise, the whole area would be sealed. Maintain a strict rule of social distancing and wearing a mask. Also, make sure that they are sanitizing their hands at a regular interval to steer clear of any threats.

Develop Client-Developer Relationship

It is essential to be empathetic while dealing with such uncertain situations. Show support to the existing clientele by understanding their financial condition. The pandemic wreaked havoc on everyone’s mundane lifestyle; by displaying some sort of consideration at the time of purchase, you will be able to earn goodwill. While simultaneously increasing your chances of being referred to other people by the client.

Product Development

You must always gain knowledge about what is trending in your industry. This will help you in tenant attraction and churn commercial rent concession. Every day or the other, several trends emerge that call for an improved architectural design to boost the living space's functionalities. Before the pandemic, co-living and luxury student housing facilities were the talk of the town. However, it's long till people can recover from the negative impacts of a shared economy. Currently, individuals are more inclined towards owning an additional work-from-home space at their residential apartments. Keeping up with the evolving fads will help you stand out from the crowd.

On a side note, the application of AI-powered services like the integration of chat-bots will increase your demand in the market. By introducing such concepts, you will render computerized solutions to the user’s basic queries. In case they require further assistance, the prospect would leave their contact information for you to get in touch with them.

Grab People’s Attention by Offers and Discounts

It has been estimated that real estate values dropped down to around 25% in several sectors whereas, for lodging, the value plunged to 35%. It's crucial to grasp people’s attention by offering them deals and offers that they can’t refuse. Covid-19 has served you with innumerable ideas when it comes to providing incentives while selling properties. We have mentioned a few below, check it out-

Low booking amounts- Allow your clients to rummage through your profile so that they can witness low booking expenses. It’s a win-win situation; you gain profits while they can save money.

GST discounts- It would appeal to several keen buyers as GST discounts will grab more attention. As it would help individuals to spare a good fortune.

Ready-to-move-in apartments- Considering the given situation, folks would love the idea of a fully furnished place. Saves time but gets the job done.

Zero cancellation charges- This proves to be a marvelous motivation for buyers as they won’t be charged a single buck in case they plan to cancel their bookings.

Attractive prices- Give them a price that they can’t deny, something that will induce the feelings of FOMO (fear of missing out).

Conclusion

The real estate industry will be on the path of steady recovery in no time. Actively participate in digitalizing your business to gain paramount advantages. If you require a one-stop destination for all your needs, trust your local search engine for verified results of property dealers and realtors listed under the Kolkata business directory.

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roneidaselva · 7 years

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Goodbye Accountants! AIRY9 Builds Accountant & ERP Bot To Automate All Accounting Process With AI & Blockchain

Kolkata, India (October 30, 2017) - AIRY9 launches an AI accountant bot & ERP that can manage and automate bookkeeping, invoicing, inventory, payroll and CRM on cloud and secure transactions with the use of blockchain technology without buying additional app or software. The artificially intelligent accountant continuously learns unique nuances of a business and keeps improving the workflow automation. AIRY9software will help companies to improve productivity, and achieve new levels of quality and efficiency.

The role of finance is in a constant state of metamorphosis, shedding traditional fiduciary control and compliance to form strategic ways and spread its wings as an indomitable catalyst for business growth. However, many day-to-day activities still require considerable manual intervention, which is hampering the full benefit of any digital strategy. The blockchain and the artificially intelligent have come on the scene, enabling sophisticated data collection and analysis to deliver actionable insights that can help build a competitive advantage.

AIRY9 software has a blockchain based invoicing, digital signature & escrow system that leads to a more secure transaction for a fast approval of invoice factoring, bill discounting or supply chain funding. The cloud-based platform architecture ensures complete real-time visibility into the financial performance of the business from a consolidated level down to the individual transactions. Instead of just capturing and reporting data, artificially intelligent accountant make better decisions, and research faster by creating mathematical algorithms based on accumulated data.

Airy9 dashboard is designed to show financial data in real-time. The software connects different bank accounts of a business owner and syncs all transactions, making it easy for Business owners to know at a glance how much cash is there in their bank account or which customers haven't paid or which customers are likely to pay soon and the dashboard also display numbers like revenue, stocks or wages.

“We are excited to take Intelligent Computing platform to the next level by creating Airy9 software,” said Subhodip Duttathe CEO/Founder of Airy9. “Intelligent Apps like CRM prompts you to take necessary action to close a deal. Tells you who are your potential buyers and who are not. The software enables you to track order and speed up the order fulfillment process. It also allows business owners to pay their employees automatically while they focus on running business”.

Airy9 is engineered to scale with businesses as they grow and to streamline mission-critical processes. In turn, this allows business owners to continue focusing on what they do best and to react to new market opportunities swiftly and confidently. From advanced financials to supply chain management to billing and beyond, AIRY9 ERP gives companies the tools they need to accelerate growth and drive innovation.

“The AI bot enables me to log expenses, check invoices, track payments and more via the chat box. It eliminated the complexities of the accounting process saving me from the torture of manually filing receipts and expenses, ultimately eliminating the need for manual data entry. Thanks to the AI accountant bot & ERP” said Rae Wilson client of AIRY9

Airy9 software seamlessly integrates all essential applications CRM, Inventory, payroll and billing functions to streamline critical business processes and boost revenues. AIRY9’s cloud finance and accounting solutions seamlessly couple core accounting functionality with real-time financial visibility and business insights to drive financial excellence. The software allows business owners to improve accuracy, eliminate billing errors, strengthen revenue recognition processes and drive fulfillment accuracy and efficiency.”

Subhodip Dutta added “AIRY9 lets your colleagues or accountants login from anywhere at the same time. Airy9 is accessible on the go from mobile devices or users can also use its chatbot to text their queries on the go 24/7. Send beautiful customized invoices branded with your logo to your clients. Schedule them or set reminders for your customers to pay. When clients pay online, you get paid right away”

About AIRY9

AIRY9 was founded in 2017 by Subhodip Dutta with the company’s headoffice in Kolkata, India.AIRY9 is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud and mobile technology and a unique customer-centric licensing model, AIRY9 delivers a suite of fully integrated business management applications built on a robust and flexible platform. In an interconnected world, AIRY9 enables customers to take full control of their business.

Media contact:

Baban Ghosh ,

[email protected]

https://Airy9.com

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