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[business-standard-news]

Zero sugar Oreos seem to be the weakest reaction from the Chinese, despite the trend towards a healthy breakfast.

The CEO of Mondelez International Incs (MDLZ.O) said the initial reaction after the launch of the sugar-free Oreo Zero in China was disappointing. He highlighted some of the challenges facing the global snack giant as it expands into the market. Mondelez, which produces Ritz crackers, belVita, Cadbury biscuits, Cadbury chocolate and Trident gum, aims to increase Oreo sales by $ 1 billion by the end of 2023. In 2019, sales of global brands rose to more than $ 3 billion. Oreo Zero cookies contain maltitol instead of traditional sugars like sucrose and glucose, and this modification makes a small change in taste that can only be determined by regular Oreo consumer. Neutral buyer feedback is a challenge for global food companies with well-known brands and products. Mondelez is changing the amount of sugar available in Oreos in various markets around the world. In China, Oreos contain less sugar in the United States than Oreos, which can facilitate the transition to sugar-free cakes. Chinese consumers, however, remain cautious about packaged foods' no-sugar claims, said Michael Norris, research and strategy manager at Shanghai-based consultancy AgencyChina. For example, in 2019, sugar-free beverages accounted for only 1.25% of the beverage market in China, according to a June report by Dongxing Securities, although sugar-free fizzy drinks and Suntory's Oolong tea are still gaining popularity. Read the full article

[mylucky137276]

China's 'Singles' Day shopping fest muted amid technology crackdown

China's biggest online shopping day, known as Singles' Day on Nov. 11, is taking on a muted tone this year as regulators crack down on the technology industry and President Xi Jinping pushes for common prosperity.

The Singles' Day shopping festival also known as Double 11 is a massive event for China's e-commerce companies. Last year, consumers spent $74 billion on Alibaba's online shopping platforms over the 11 days of the festival. Smaller rival JD.com reported $40 billion in sales during a similar time frame.

Alibaba China's largest e-commerce firm usually holds a massive gala the night before Nov. 11.

Past galas have featured superstars such as Katy Perry and Taylor Swift and even acrobatic acts by the Cirque du Soleil.

A glitzy live counter starts ticking at midnight to tally in real time how much consumers have spent on Alibaba platforms like Taobao and Tmall. The festival is viewed as a barometer of consumption in the world's most populous country.

This year, Alibaba has toned down the hype. The Singles' Day online gala Thursday will be live-streamed due to COVID-19 outbreaks in parts of China. Alibaba says it is focusing on sustainability, supporting charities and inclusivity themes that align with Beijing's climate goals and Xi's calls for common prosperity that aims to curb inequality and excessive consumption.

This year's muted festivities are a perfect storm of economic, competitive and regulatory pressures, said Michael Norris, research strategy manager at Shanghai-based consultancy AgencyChina.

In terms of regulation, e-commerce platforms are coming to grips with how to align consumption extravaganzas with common prosperity' themes, he said.

Earlier this year, e-commerce platform Pinduoduo pledged to give $1.5 billion in profits to farmers to boost their incomes, while Alibaba has committed $15.5 billion to subsidies for small and medium-sized enterprises and supporting workers in the gig economy, such as delivery drivers, according to local news outlet Zhejiang News.

Read Complete Article

[bigyack-com]

TikTok Owner ByteDance Is Testing Music App 'Resso' in India, Indonesia, in Bid for Next Global Hit

TikTok owner ByteDance is testing a new music app in emerging markets as it tries to pull off another global sensation akin to its viral video-sharing service.Called Resso, the new app is now available in India and Indonesia, two of Asia's most populous countries and places already keenly familiar with TikTok. Since an initial launch six months ago, Resso has been installed by about 27,000 users across the iOS App Store and Google Play, according to data compiled by Sensor Tower, which said the numbers indicate promotion of the app began in earnest at the end of November.ByteDance, the world's most valuable startup, has been quietly developing the app to challenge the likes of Spotify and Apple Music in countries where paid music services have yet to garner large audiences.“The dilemma for all three companies is how to monetise a price-sensitive user base with low relative incomes,” said Michael Norris, research and strategy manager at Shanghai-based consultancy AgencyChina. “At the moment, it's a race for active users in the developing world. Commercial realities will be put aside, at least for now.”Unlike Spotify, Resso displays real-time lyrics and lets users post their comments under individual songs. They can also generate music-accompanied GIFs and videos, emulating a favorite feature of TikTok. The app offers a monthly paid subscription service, which costs Rs. 119 in India, the same as Spotify. Premium Resso users will be able to download music and listen ad-free.The Beijing-based company has secured rights from Indian labels T-Series and Times Music, Bloomberg News previously reported.Yet there are still no rights deals with the world's three largest music companies -- Warner Music Group Corp., Universal Music Group and Sony Music Entertainment -- which control the vast majority of popular music and whose catalogs would be crucial for Resso to catch on globally, according to people familiar with the matter.Record companies credit TikTok with minting a new generation of music stars, including Lil Nas X, the singer of “Old Town Road.” As it has attracted hundreds of millions of users with their music, however, those companies are now demanding ByteDance increase the licensing fees it pays.“Resso is currently in a beta testing phase,” a Resso representative said in a statement. “We are optimistic about its long-term prospects but we are still very early in the process and only in a limited number of developing markets.”ByteDance was valued at $75 billion last year in part because investors are confident about its reputation as a mobile app factory. But the seven-year-old startup is still on the lookout for its next major breakout hit after TikTok and news aggregator Toutiao, its first signature app. With the paid music app, ByteDance is also looking to expand its revenue stream beyond advertising to counter a slowing home economy that has dampened advertisers' appetites.A rare global feat for a Chinese Internet company, TikTok has been installed nearly 1.5 billion times since launching in 2017. New US users grew 38 percent to 11.6 million in the third quarter, according to Sensor Tower, up from 8.4 million a year earlier.But its Chinese ownership has become a lightning rod for criticism as tensions rise between the US and China over trade and technology. American politicians and teen users alike have expressed concerns about the app's handling of user data and censorship of politically-sensitive expression.Testing out Resso in its chosen markets gives ByteDance the breathing room to scale up the service slowly and out of the intense spotlight that's placed on its other services. Read the full article

[businessliveme]

Amazon teams up with China upstart for Black Friday Sale

(Bloomberg) –Amazon.com Inc. is counting on a smartphone app known for cheap deals to lure Chinese consumers during the Black Friday online spree, in a partnership that extends to the end of the year.

The U.S. e-commerce giant’s cross-border unit has just opened a storefront on Pinduoduo Inc., China’s No. 3 online retailer after Alibaba Group Holding Ltd. and JD.com Inc.

Starting from Nov. 28, the three-day sales campaign will offer Chinese consumers a range of overseas products from Australian baby formula to luxury watches and Nintendo Switch consoles. Pre-sales for some brands are already underway for the U.S.-inspired annual shopping extravaganza.

PDD and Amazon said their partnership would continue until the end of December. In a statement, Amazon said its pop-up store on PDD will provide about 1,000 branded foreign products.

Read: Let Down by China, Mauritius Turns to Saudi Arabia for Growth

In July, Amazon shut down its Chinese marketplace business in yet another example of how U.S. tech companies struggle to contend with local competitors in China. The company still runs businesses including Kindle e-books and international operations in the country. Kindle has flagship stores on Alibaba’s Tmall, JD and PDD.

While Chinese buyers are accustomed to splurging during shopping festivals created by local retail giants, they also seek out bargain foreign products during Black Friday. The tie-up will help Amazon tap the half billion annual active buyers on PDD’s addictive app.

It comes on the heels of Alibaba’s Singles Day promotion on Nov. 11, which has overtaken Black Friday to become the world’s biggest shopping event. Alibaba logged a record $38 billion of purchases during the 24-hour shopping marathon this year. JD and PDD also launched similar campaigns around that date.

Read: Shoppers to shrug off retail blues in holiday festive spree- Survey

Founded in 2015, PDD has carved out a niche with social commerce that encourages making purchases with others in return for generous discounts. But the Shanghai-based startup is now working to shake off its reputation for hawking cheap products, just as rivals Alibaba and JD delve into PDD’s base of smaller cities. Last week, the company posted worse-than-expected earnings for the third quarter, triggering its biggest share drop since its July 2018 debut. Its partnership with Amazon now offers the company a chance to recover some of the lost ground.

“The move works disproportionately in Pinduoduo’s favor,” said Michael Norris, research and strategy manager at Shanghai-based consultancy AgencyChina. “It adds credence to its claims that it’s a space for consumers to buy branded goods, and accelerates internal plans to be active in cross-border e-commerce.”

–With assistance from Matt Day.

The post Amazon teams up with China upstart for Black Friday Sale appeared first on Businessliveme.com.

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Blogs 2 Read

How to manage Blogger and influencers in China

As the second largest economic institution in the world, China is a relatively unusual market for many foreign brands. Looking at the differences between Western and Chinese society media ecosystems, many can say that how can China be able to deal with the target-dealing tactics within the shortest possible time? The work of Chinese influence is 99%.

According to the 2017 digital commerce trends report, 72 percent of the brands in China interviewed that they will focus on social media marketing, while 63 percent have been revealed that their cooperation in product or brand promotion They will increase their impact on ROI (return on investment) on impact marketing.

Though KA’s real effects have always doubled due to their KPI complaints, they can not stabilize their popularity among different brands. In this article, we will discuss a clear trend that Chinese bloggers sell so well on social media like there is no country in the country. Two approaches: China’s consumer and Chinese impact marketing can be made trading

One of the main reasons for the success of Chinese bloggers is a wide range of mobile devices among Chinese population. There is no barrier for mobile access in China, brands have to maximize the cost of potential ecommerce market. Brands as potential followers and buyers can reach all the age of 8 to 80, though the young generation still holds a major purchasing power.

Including users to adopt the online shopping habits, increasing the expansion of the Chinese e-commerce market, including a stop apps such as a widget, which includes online payment, ticket booking booking and layout order etc. Promote users. It is not a compulsion to claim that almost all Chinese use is WeChat and Weibo, especially the former app. These great social media remains active on platforms, so Chinese bloggers easily allow many fans of fans and followers to collect.

He is another reason for the success of Blogger from the cultural perspective of the word mouth. China’s customers have great confidence in the holes, and this psychological bond can be partially explained by the social media created by social media. In another word, social media feels as influential friends, as friends, you know they are in real life, and how to share their daily lives with the love of the Lord, Witches, and Live Streaming apps. Are affiliated with.

These days, customers are extremely alert about advertising advertising, but their experiences based on “friends” and fellow clients are recommended to be considered as a soft advertisement. In addition, Sugar Blogger has collected credibility and authority through its expertise as large proportions of victims are in different fields of life in the same or recent professionals before joining this new business.

Chinese followers have generally thought that bloggers’ recommendations are reliable because they believe Cole has put his own position in accordance with this product. It seems to somehow Chinese customers feel comfortable and try to try at least the product

Brandes in the Chinese market felt the impact of the impact business and offered more support, resulting in increased exposure to the media and the social awareness of Colos, as well as increased their authority. . This is the most common case to show the win-win between travel bloggers and luxury brands.

The desire to be unique and the desire to deal with time is encouraged, young Chinese buy big-name products, especially their co-branding or personal products. A journey of influence, which is also known as the former model or part time-time fashion editor, can provide young people with live-fashioned tips and brand-integrated experiences, encourages purchase decisions. Is.

Thus, the latest and limited collection can be presented as an increase in the actual image and strength of the effect, increase the loyalty of followers.

In addition to the viewer’s view, business analysis of Cole also plays an important role in promoting and maintaining popularity of sugar coins. In the past, China’s victims faced obstacles in two major long-term ways: profit mode and stability. Basically the Chinese Impact Marketing, the Multi-Channel Network (MCN) creates a modern form of model influenza matrix. Contrary to many years, when the colloys usually worked individually or in need, collaborated with other influences, today it was influenced, nowadays promote new influence in the autonomous market.

An interactive social media environment (media matrix) is created through communication between accounts of these rebellion, increasing the capacity of followers and adding space for commercial advertisements.

Source: AgencyChina , SMCP , FashionChina

[blogstoread]

Blogs 2 Read

How to manage Blogger and influencers in China

As the second largest economic institution in the world, China is a relatively unusual market for many foreign brands. Looking at the differences between Western and Chinese society media ecosystems, many can say that how can China be able to deal with the target-dealing tactics within the shortest possible time? The work of Chinese influence is 99%.

According to the 2017 digital commerce trends report, 72 percent of the brands in China interviewed that they will focus on social media marketing, while 63 percent have been revealed that their cooperation in product or brand promotion They will increase their impact on ROI (return on investment) on impact marketing.

Though KA’s real effects have always doubled due to their KPI complaints, they can not stabilize their popularity among different brands. In this article, we will discuss a clear trend that Chinese bloggers sell so well on social media like there is no country in the country. Two approaches: China’s consumer and Chinese impact marketing can be made trading

One of the main reasons for the success of Chinese bloggers is a wide range of mobile devices among Chinese population. There is no barrier for mobile access in China, brands have to maximize the cost of potential ecommerce market. Brands as potential followers and buyers can reach all the age of 8 to 80, though the young generation still holds a major purchasing power.

Including users to adopt the online shopping habits, increasing the expansion of the Chinese e-commerce market, including a stop apps such as a widget, which includes online payment, ticket booking booking and layout order etc. Promote users. It is not a compulsion to claim that almost all Chinese use is WeChat and Weibo, especially the former app. These great social media remains active on platforms, so Chinese bloggers easily allow many fans of fans and followers to collect.

He is another reason for the success of Blogger from the cultural perspective of the word mouth. China’s customers have great confidence in the holes, and this psychological bond can be partially explained by the social media created by social media. In another word, social media feels as influential friends, as friends, you know they are in real life, and how to share their daily lives with the love of the Lord, Witches, and Live Streaming apps. Are affiliated with.

These days, customers are extremely alert about advertising advertising, but their experiences based on “friends” and fellow clients are recommended to be considered as a soft advertisement. In addition, Sugar Blogger has collected credibility and authority through its expertise as large proportions of victims are in different fields of life in the same or recent professionals before joining this new business.

Chinese followers have generally thought that bloggers’ recommendations are reliable because they believe Cole has put his own position in accordance with this product. It seems to somehow Chinese customers feel comfortable and try to try at least the product

Brandes in the Chinese market felt the impact of the impact business and offered more support, resulting in increased exposure to the media and the social awareness of Colos, as well as increased their authority. . This is the most common case to show the win-win between travel bloggers and luxury brands.

The desire to be unique and the desire to deal with time is encouraged, young Chinese buy big-name products, especially their co-branding or personal products. A journey of influence, which is also known as the former model or part time-time fashion editor, can provide young people with live-fashioned tips and brand-integrated experiences, encourages purchase decisions. Is.

Thus, the latest and limited collection can be presented as an increase in the actual image and strength of the effect, increase the loyalty of followers.

In addition to the viewer’s view, business analysis of Cole also plays an important role in promoting and maintaining popularity of sugar coins. In the past, China’s victims faced obstacles in two major long-term ways: profit mode and stability. Basically the Chinese Impact Marketing, the Multi-Channel Network (MCN) creates a modern form of model influenza matrix. Contrary to many years, when the colloys usually worked individually or in need, collaborated with other influences, today it was influenced, nowadays promote new influence in the autonomous market.

An interactive social media environment (media matrix) is created through communication between accounts of these rebellion, increasing the capacity of followers and adding space for commercial advertisements.

Source: AgencyChina , SMCP , FashionChina