#affordable twitter services for small businesses

[sociocosmos]

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[mostlysignssomeportents]

No, “convenience” isn’t the problem

I'm touring my new, nationally bestselling novel The Bezzle! Catch me in CHICAGO (Apr 17), Torino (Apr 21) Marin County (Apr 27), Winnipeg (May 2), Calgary (May 3), Vancouver (May 4), and beyond!

Using Amazon, or Twitter, or Facebook, or Google, or Doordash, or Uber doesn't make you lazy. Platform capitalism isn't enshittifying because you made the wrong shopping choices.

Remember, the reason these corporations were able to capture such substantial market-share is that the capital markets saw them as a bet that they could lose money for years, drive out competition, capture their markets, and then raise prices and abuse their workers and suppliers without fear of reprisal. Investors were chasing monopoly power, that is, companies that are too big to fail, too big to jail, and too big to care:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

The tactics that let a few startups into Big Tech are illegal under existing antitrust laws. It's illegal for large corporations to buy up smaller ones before they can grow to challenge their dominance. It's illegal for dominant companies to merge with each other. "Predatory pricing" (selling goods or services below cost to prevent competitors from entering the market, or to drive out existing competitors) is also illegal. It's illegal for a big business to use its power to bargain for preferential discounts from its suppliers. Large companies aren't allowed to collude to fix prices or payments.

But under successive administrations, from Jimmy Carter through to Donald Trump, corporations routinely broke these laws. They explicitly and implicitly colluded to keep those laws from being enforced, driving smaller businesses into the ground. Now, sociopaths are just as capable of starting small companies as they are of running monopolies, but that one store that's run by a colossal asshole isn't the threat to your wellbeing that, say, Walmart or Amazon is.

All of this took place against a backdrop of stagnating wages and skyrocketing housing, health, and education costs. In other words, even as the cost of operating a small business was going up (when Amazon gets a preferential discount from a key supplier, that supplier needs to make up the difference by gouging smaller, weaker retailers), Americans' disposable income was falling.

So long as the capital markets were willing to continue funding loss-making future monopolists, your neighbors were going to make the choice to shop "the wrong way." As small, local businesses lost those customers, the costs they had to charge to make up the difference would go up, making it harder and harder for you to afford to shop "the right way."

In other words: by allowing corporations to flout antimonopoly laws, we set the stage for monopolies. The fault lay with regulators and the corporate leaders and finance barons who captured them – not with "consumers" who made the wrong choices. What's more, as the biggest businesses' monopoly power grew, your ability to choose grew ever narrower: once every mom-and-pop restaurant in your area fires their delivery drivers and switches to Doordash, your choice to order delivery from a place that payrolls its drivers goes away.

Monopolists don't just have the advantage of nearly unlimited access to the capital markets – they also enjoy the easy coordination that comes from participating in a cartel. It's easy for five giant corporations to form conspiracies because five CEOs can fit around a single table, which means that some day, they will:

https://pluralistic.net/2023/04/18/cursed-are-the-sausagemakers/#how-the-parties-get-to-yes

By contrast, "consumers" are atomized – there are millions of us, we don't know each other, and we struggle to agree on a course of action and stick to it. For "consumers" to make a difference, we have to form institutions, like co-ops or buying clubs, or embark on coordinated campaigns, like boycotts. Both of these tactics have their place, but they are weak when compared to monopoly power.

Luckily, we're not just "consumers." We're also citizens who can exercise political power. That's hard work – but so is organizing a co-op or a boycott. The difference is, when we dog enforcers who wield the power of the state, and line up behind them when they start to do their jobs, we can make deep structural differences that go far beyond anything we can make happen as consumers:

https://pluralistic.net/2022/10/18/administrative-competence/#i-know-stuff

We're not just "consumers" or "citizens" – we're also workers, and when workers come together in unions, they, too, can concentrate the diffuse, atomized power of the individual into a single, powerful entity that can hold the forces of capital in check:

https://pluralistic.net/2024/04/10/an-injury-to-one/#is-an-injury-to-all

And all of these things work together; when regulators do their jobs, they protect workers who are unionizing:

https://pluralistic.net/2023/09/06/goons-ginks-and-company-finks/#if-blood-be-the-price-of-your-cursed-wealth

And strong labor power can force cartels to abandon their plans to rig the market so that every consumer choice makes them more powerful:

https://pluralistic.net/2023/10/01/how-the-writers-guild-sunk-ais-ship/

And when consumers can choose better, local, more ethical businesses at competitive rates, those choices can make a difference:

https://pluralistic.net/2022/07/10/view-a-sku/

Antimonopoly policy is the foundation for all forms of people-power. The very instant corporations become too big to fail, jail or care is the instant that "voting with your wallet" becomes a waste of time.

Sure, choose that small local grocery, but everything on their shelves is going to come from the consumer packaged-goods duopoly of Procter and Gamble and Unilever. Sure, hunt down that local brand of potato chips that you love instead of P&G or Unilever's brand, but if they become successful, either P&G or Unilever will buy them out, and issue a press release trumpeting the purchase, saying "We bought out this beloved independent brand and added it to our portfolio because we know that consumers value choice."

If you're going to devote yourself to solving the collective action problem to make people-power work against corporations, spend your precious time wisely. As Zephyr Teachout writes in Break 'Em Up, don't miss the protest march outside the Amazon warehouse because you spent two hours driving around looking for an independent stationery so you could buy the markers and cardboard to make your anti-Amazon sign without shopping on Amazon:

https://pluralistic.net/2020/07/29/break-em-up/#break-em-up

When blame corporate power on "laziness," we buy into the corporations' own story about how they came to dominate our lives: we just prefer them. This is how Google explains away its 90% market-share in search: we just chose Google. But we didn't, not really – Google spends tens of billions of dollars every single year buying up the search-box on every website, phone, and operating system:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Blaming "laziness" for corporate dominance also buys into the monopolists' claim that the only way to have convenient, easy-to-use services is to cede power to them. Facebook claims it's literally impossible for you to carry on social relations with the people that matter to you without also letting them spy on you. When we criticize people for wanting to hang out online with the people they love, we send the message that they need to choose loneliness and isolation, or they will be complicit in monopoly.

The problem with Google isn't that it lets you find things. The problem with Facebook isn't that it lets you talk to your friends. The problem with Uber isn't that it gets you from one place to another without having to stand on a corner waving your arm in the air. The problem with Amazon isn't that it makes it easy to locate a wide variety of products. We should stop telling people that they're wrong to want these things, because a) these things are good; and b) these things can be separated from the monopoly power of these corporate bullies:

https://pluralistic.net/2022/11/08/divisibility/#technognosticism

Remember the Napster Wars? The music labels had screwed over musicians and fans. 80 percent of all recorded music wasn't offered for sale, and the labels cooked the books to make it effectively impossible for musicians to earn out their advances. Napster didn't solve all of that (though they did offer $15/user/month to the labels for a license to their catalogs), but there were many ways in which it was vastly superior to the system it replaced.

The record labels responded by suing tens of thousands of people, mostly kids, but also dead people and babies and lots of other people. They demanded an end to online anonymity and a system of universal surveillance. They wanted every online space to algorithmically monitor everything a user posted and delete anything that might be a copyright infringement.

These were the problems with the music cartel: they suppressed the availability of music, screwed over musicians, carried on a campaign of indiscriminate legal terror, and lobbied effectively for a system of ubiquitous, far-reaching digital surveillance and control:

https://pluralistic.net/2023/02/02/nonbinary-families/#red-envelopes

You know what wasn't a problem with the record labels? The music. The music was fine. Great, even.

But some of the people who were outraged with the labels' outrageous actions decided the problem was the music. Their answer wasn't to merely demand better copyright laws or fairer treatment for musicians, but to demand that music fans stop listening to music from the labels. Somehow, they thought they could build a popular movement that you could only join by swearing off popular music.

That didn't work. It can't work. A popular movement that you can only join by boycotting popular music will always be unpopular. It's bad tactics.

When we blame "laziness" for tech monopolies, we send the message that our friends have to choose between life's joys and comforts, and a fair economic system that doesn't corrupt our politics, screw over workers, and destroy small, local businesses. This isn't true. It's a lie that monopolists tell to justify their abuse. When we repeat it, we do monopolists' work for them – and we chase away the people we need to recruit for the meaningful struggles to build worker power and political power.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/04/12/give-me-convenience/#or-give-me-death

Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en

[kannagms]

As someone who has been a fan of the boys since the beginning of Buzzfeed Unsolved when Ryan was doing his little PowerPoint presentations and reading from a single sheet of printer paper, this entire Watcher fiasco is insane and was definitely not on my 2024 bingo card.

Back when Ryan and Shane announced that they were leaving Buzzfeed to start their own entertainment company with Steven, I was excited! I wanted to see what new, fun, interesting, and creative content they would put out without Buzzfeed holding them back. I'm a huge fan of Mystery and Ghost Files, Puppet History, Are You Scared?, Too Many Spirits, Top 5 Beatdown. Loved Spooky Small Talk before it was scrapped. I watched every new ep that came out, even the ones I didn't like that much like Steven's food ones, and liked and commented because I wanted to support them as much as possible. I rewatch all my favorite episodes. I have a dedicated playlist of Ryan and Shane content because it helps me fall asleep at night. When I didn't have much I at least had Watcher to keep my smile on my face and continuous laughter going when I didn't feel much like going on.

I got the notification 3 days ago about a new Watcher video and was stunned at what I saw. Sure I can watch episode 1 of new shows and watch some trailers, but I'm gonna have to sub to yet another streaming service to watch anything more. A streaming service that doesn't even have an app, so if I want to add anything to my sleep playlist, I'm gonna have to leave my phone on all night.

Anyways, I immediately went and checked the boys' socials and see what they posted for any additional info. Thousands upon thousands of negative comments all saying basically the same thing:

I can't afford $6/month/not everyone has $6 laying around, and it can really make or break someone financially.

Been a fan since Unsolved, guess I'm not a watcher anymore.

This is a bad move.

From what I've seen across reddit, Twitter, tiktok, Instagram, and Tumblr, the negative far outweigh the positive. The only "positive" comments I've seen haven't really been "oh this is a great idea! I'm gonna go sub right now!!" It's really been more, "well it's their business, they can do what they want with it." Or simply bashing other people because they cannot afford $6 a month or $60 a year, which really comes off as boomer ideology. You know, the old "if millennials would stop eating avocado toast or buying Starbucks maybe they can afford a house!" While completely ignoring the global economic crisis we are all facing. It's completely out of check with the fact that there's so many of us not just in America, but in the world who are barely living paycheck to paycheck. That there are so many people who WISH they could get a Starbucks coffee in the morning but often times have to skip meals because they cannot afford food if they want to keep a roof over their heads, you know the ridiculous amount of money that we spend to rent a small space. Never gonna forget the one apartment I looked at that was $800 a month, no utilities included, no parking, no pets allowed, and I could lay flat on the ground and have my 5'4" length reach comfortably in every single room. Wasn't even a kitchen or room for a single size bed (mild tangent rant, I now pay $1300 for a 2 bedroom apartment, most utilities included, but bad parking)

And for Steven to say that anyone can afford $6 is just so factually wrong. Has anyone checked the foreign exchange rate for $6? Some threads I've seen on Reddit are insane. For some people 6 USD translates to someone's entire rent or a week's worth of food. If I recall the comment correctly, one person said that in their country, Netflix comes out to $2 USD, and is considered a luxury item that only the upper class/wealthy have.

Maybe I'm just being bitter. Maybe I'm just overreacting to a piece of content I loved and cherished being pushed behind a paywall. It just feels like a slap in the face to fans who have spent countless hours soaking in their content, recommending them to friends, making new friends over a shared interest, and now feeling like they didn't matter at all. That we were just dollar signs. To hear them going from thanking dedicated fans for helping them get to where they are to but now you gotta give us more money if you want to keep being fans and now we are going to ignore your backlash just feels disingenuous and heartbreaking.

[smmediatechh]

In today’s digital world, social media has become an essential part of our daily lives. Whether you're sharing a photo with friends or following your favorite brands, social media platforms are everywhere. But did you know they are also powerful tools for businesses? That’s where social media marketing comes in.

What is Social Media Marketing?

Social media marketing is the use of social platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business, connect with your audience, and build your brand. It's about creating and sharing content that engages your audience and encourages them to interact with your business.

Why is Social Media Marketing Important?

Reach a larger audience: Billions of people are on social media. This means you can reach potential customers all over the world.

Boost brand awareness: Social media helps people get familiar with your brand, products, and services.

Engage with your audience: You can talk directly to your customers, answer questions, and get feedback.

Drive traffic to your website: By sharing content with links to your site, you can bring more visitors to your pages.

Cost-effective marketing: Many social media platforms offer free tools to promote your business. Paid ads are also affordable and can be targeted to the right audience.

Key Social Media Platforms for Marketing

Facebook: With over 2.8 billion users, Facebook is ideal for reaching a wide audience. Businesses can create pages, post updates, run ads, and engage with followers.

Instagram: Instagram is perfect for visually-driven brands. If your business relies on photos or videos, like fashion, food, or art, Instagram is a great choice.

Twitter: Twitter is useful for sharing quick updates, news, and engaging in conversations. It's also great for customer service interactions.

LinkedIn: If your business targets professionals or B2B clients, LinkedIn is the best platform. It’s excellent for networking and establishing industry authority.

TikTok: This platform is a must if you want to reach younger audiences with creative, fun, and short video content.

Tips for Effective Social Media Marketing

Know your audience: Who are your customers? What are their interests? Understanding your audience helps you create content that speaks to them.

Post consistently: Regularly posting helps keep your audience engaged and builds a strong online presence. Tools like Hootsuite or Buffer can help schedule posts.

Create valuable content: Your posts should be interesting, informative, or entertaining. Share tips, behind-the-scenes looks, or answer customer questions.

Use hashtags: Hashtags help people find your posts. For example, if you’re posting about social media marketing, use hashtags like #SocialMediaMarketing or #DigitalMarketing.

Engage with your followers: Reply to comments, like posts, and thank people for their support. Engaging with your audience builds trust and loyalty.

Analyze and adjust: Use analytics tools like Facebook Insights or Instagram Analytics to see what’s working and what’s not. Adjust your strategy based on the data.

Final Thoughts

Social media marketing is one of the most effective ways to grow your business in today’s digital landscape. By understanding your audience, consistently posting valuable content, and engaging with your followers, you can create a strong online presence and boost your brand. Start small, experiment with different platforms, and soon you’ll see the power of social media marketing in action!

[murshianshad]

Unlock Your Business’s Potential with Murshi Digital Expert: Freelance Digital Marketing Services in Palakkad

In today's fast-paced digital world, a strong online presence is essential for businesses to thrive and grow. Whether you are a small local business or an established brand, your online footprint plays a crucial role in reaching your target audience and achieving your goals. That’s where Murshi Digital Expert comes in, offering freelance digital marketing services in Palakkad that help businesses stand out in a competitive marketplace.

At Murshi Digital Expert, we specialize in Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Graphic Design, and Website Development, creating a comprehensive digital marketing strategy tailored to meet the unique needs of each client. Our approach ensures your business reaches the right audience, enhances engagement, and achieves measurable success.

Why Choose Murshi Digital Expert? As a freelance digital marketer in Palakkad, I offer personalized services that are designed with your business’s unique goals in mind. Here are some key reasons why businesses choose Murshi Digital Expert:

Tailored Strategies: We recognize that every business is unique, so we create personalized strategies to meet your specific goals. Our strategies are tailored to fit the specific needs and objectives of your brand, ensuring that we deliver measurable results that align with your goals. Personalized Attention: Unlike large agencies, we provide direct, one-on-one communication to better understand your business and its needs, offering a more personalized and dedicated approach. Cost-Effective Solutions: As a freelancer, I offer high-quality digital marketing services without the overhead costs of big agencies. This means you get expert-level services at a more affordable rate. Holistic Approach: With expertise in a wide range of digital marketing services, we ensure that all aspects of your online presence work together to deliver consistent and impactful results.

Let’s dive into the core services offered by Murshi Digital Expert:

Social Media Marketing (SMM) In today's digital landscape, social media serves as a vital platform for brands to engage with their audiences. With platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses have a direct line to engage with potential customers, build brand loyalty, and drive conversions. At Murshi Digital Expert, our social media marketing services are designed to help businesses create engaging, relevant content that resonates with their audience.

We handle everything from developing a social media strategy to managing daily content, engaging with followers, and running targeted ad campaigns to boost your reach. Our goal is to build a strong community around your brand and help you establish meaningful connections with your customers.

"Main highlights of our Social Media Marketing service."

Content Creation: We create eye-catching visuals, compelling copy, and relevant posts that drive engagement and build your brand’s voice. Social Media Advertising: We run targeted campaigns to reach the right audience, driving traffic, engagement, and conversions. Analytics & Reporting: We track and analyze the performance of your social media efforts, ensuring continual improvement and optimal results.

Search Engine Optimization (SEO)

A stunning website is only truly impactful when it has strong visibility. Search Engine Optimization (SEO) ensures that your website ranks well on search engines like Google, making it easier for potential customers to find you when searching for the services you offer. At Murshi Digital Expert, we focus on both on-page and off-page SEO to increase your website’s visibility and drive organic traffic.

From keyword research and content optimization to building high-quality backlinks, we follow the latest SEO best practices to improve your site’s ranking. Whether you’re a local business looking to rank higher in Palakkad or an online store aiming for global visibility, our SEO strategies are designed to improve your search engine ranking and attract more qualified leads.

Our SEO services include:

Keyword Research: Identifying the best keywords for your business to target, ensuring that your content aligns with what potential customers are searching for. On-Page Optimization: Enhancing your website’s structure, content, and metadata to make it search-engine friendly. Off-Page SEO: Building authority through quality backlinks and improving your overall digital presence across the web.

3. Search Engine Marketing (SEM)

While SEO helps drive organic traffic, Search Engine Marketing (SEM) is the strategy to generate immediate visibility through paid ads on platforms like Google. With SEM, businesses can reach the top of search results, attracting potential customers who are actively searching for their products or services.

At Murshi Digital Expert, we specialize in creating and managing effective SEM campaigns. We target the right audience with carefully crafted ads, ensuring that your business appears at the top of search results when potential customers are most likely to convert. Our approach involves continuous optimization of your ads to ensure you get the most value for your marketing budget.

Our SEM services include:

Google Ads Campaigns: We create high-performance ad campaigns on Google, targeting keywords that are most relevant to your business.

PPC Management: We manage your pay-per-click campaigns, ensuring they generate maximum return on investment (ROI).

Conversion Tracking: We analyze the performance of your ads, tracking leads, conversions, and ROI to optimize future campaigns.

4. Graphic Design

First impressions matter, especially in the digital world. A visually appealing design can make a significant difference in how your audience perceives your brand. Murshi Digital Expert offers professional graphic design services that elevate your brand’s visual identity. From logo design to social media graphics, brochures, and more, we help businesses create visually stunning content that resonates with their audience.

Our graphic design services are tailored to reflect your brand’s personality while ensuring consistency across all platforms. Whether you need a new logo, business cards, or eye-catching graphics for your social media pages, we ensure that your visual content communicates your brand’s message effectively.

Our Graphic Design services include:

Logo Design & Branding: Crafting unique and memorable logos that represent your brand’s essence.

Marketing Materials: Designing brochures, flyers, and banners that captivate your audience and promote your offerings.

Social Media Graphics: Creating visually stunning graphics for your social media platforms to enhance engagement.

Website Development Your website is the digital storefront for your business, and having a well-designed, user-friendly website is essential for success. At Murshi Digital Expert, we provide comprehensive website development services that ensure your site is not only visually appealing but also functional, fast, and optimized for search engines.

We excel in designing responsive websites that deliver a smooth user experience on all devices, from desktops to mobile phones. Whether you need a simple business website, an e-commerce platform, or a custom-built solution, we can help. Our websites are crafted to turn visitors into customers through intuitive navigation, compelling content, and effective calls to action.

Our Website Development services include:

Responsive Design: Creating websites that look and function great on all devices. E-commerce Solutions: Building custom e-commerce websites that drive sales and enhance the shopping experience. SEO Optimization: Ensuring your website is fully optimized for search engines to improve visibility and attract organic traffic.

Elevate Your Business with Murshi Digital Expert

In a rapidly evolving digital landscape, having a comprehensive digital marketing strategy is crucial for business growth. Murshi Digital Expert offers top-notch freelance digital marketing services in Palakkad, specializing in Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Graphic Design, and Website Development.

Our personalized, results-driven approach ensures that your business reaches new heights, attracting more customers and achieving lasting success. If you’re ready to take your business to the next level, contact Murshi Digital Expert today and let’s build your brand’s digital future together!

[onlinereputationindiaseo]

How effective digital marketing services can help small businesses?

You cannot deny the importance of an effective digital marketing strategy in a digitally driven world like today. Moreover, in today's cutthroat industry, digital marketing services can be vital in supporting small businesses' expansion and success. These services provide a range of tools and tactics that can improve a company's online visibility, draw in more clients, and boost revenue. This is an in-depth look at the advantages that small businesses can get from best digital marketing services for small business. 

Expansion of the customer base 

Every company works towards expanding their customers in order to making higher profits. That said, digital marketing services from digital marketing company in India are primarily helpful for small businesses in expanding their customer base. Moreover, conventional marketing techniques, such as print advertisements or fliers, can be costly and have a narrow audience. On the other hand, digital marketing enables companies to use the internet to connect with potential clients anywhere in the world. Small businesses can greatly increase their audience and customer base by taking advantage of the large number of people who use social media, search engines, and other online platforms on a daily basis.

What are the key cogs of an effective Digital marketing strategy?

It all depends and varies from one industry to another. Moreover, a company can have a different approach towards it digital marketing efforts in comparison to other companies. Also, search engine optimization is one of the best digital marketing techniques offered from affordable digital marketing agency in India. On the other side, optimizing a website for search engines to rank higher on search engine results pages is known as SEO. 

SEO ( Search engine optimization)

Your website should be at the top of search results when customers look for goods or services associated with your company. Also, improved rankings make your website more visible and more likely to draw in visitors. Using proper keywords, producing excellent content, and creating back links are all part of SEO via digital marketing company in India. Similarly, small businesses can raise their online visibility, draw in organic traffic, and eventually boost sales by putting SEO strategies into practice.

Social media marketing 

The role of social media marketing in today’s world is quite imperative. That said, millions of people use social media sites like Facebook, Instagram, Twitter, and LinkedIn every day to interact with content. Small businesses can engage with customers directly, establish brand awareness, and connect with their audience by making a strong online presence on these platforms. Social media marketing entails communicating with followers, sharing interesting content, and updating frequently. On social media, paid advertising can also be very successful. At the same time, Businesses can reach particular demographics, interests, and locations with the help of tailored advertising options offered by social media platforms like Facebook and Instagram. By focusing marketing efforts on the most relevant audience, this targeted approach maximizes return on investment.

Email marketing 

Although many experts quote email marketing as an old horse, it still comes as highly capable of driving your digital marketing efforts. Businesses can send out newsletters, promotions, and updates straight to the inboxes of their customers and potential customers by gathering their email addresses. Also, email marketing fosters relationships with consumers by giving them access to exclusive deals and useful information. It is an affordable method of keeping clients informed and interested in your business. Email marketing via an affordable digital marketing agency in India can be made even more effective by using personalization and segmentation to target particular customer groups with messages that are tailored to their interests and behaviors.

Content marketing and PPC 

Content marketing has its role to play in driving your digital marketing efforts even in a small business. Moreover, posts on blogs, articles, videos, infographics, and more can fall under this category. Also, Businesses can become industry experts and gain the audience's trust by offering pertinent and helpful information. Additionally, SEO is enhanced by high-quality content, which increases the website's organic traffic. Small businesses can use content marketing to inform, assist, and resolve customers' issues, which will eventually boost client loyalty and revenue.

For small businesses, pay-per-click (PPC) advertising is a very successful digital marketing tactic offered y digital marketing services for ecommerce. Moreover, PPC advertisements can be found on social media and search engine results pages; companies only have to pay when a user clicks on their ad. This model guarantees that marketing expenditures are closely linked to results and allows accurate budget control. One of the most well-known PPC networks is Google Ads, which enables companies to place bids on keywords associated with their goods or services. When used effectively, pay-per-click (PPC) advertising can quickly bring targeted traffic to a website and produce leads or sales.

Final words

There is no denying that trusted digital marketing agency can certain take your market value to next level. Moreover, small businesses can gain a lot from using best digital marketing services for small businesses. Also, small businesses can reach a wider audience, interact with customers, and increase sales by utilizing SEO, social media marketing, email marketing, content marketing, PPC advertising, analytics, local SEO, influencer marketing, and brand identity development. Having a strong online presence is crucial in the digital age, and digital marketing offers the tools and techniques to do so. Investing in digital marketing services has the potential to greatly accelerate the growth and success of small businesses.

[digitaldispatch254]

Why Implement Social Media Marketing?

In the dynamic landscape of business growth, social media marketing stands out as a game-changer, especially for small businesses aiming to expand their customer base. Here's why it's indispensable:

Increased Visibility: Leverage the massive user base of platforms like Facebook, Twitter, and Instagram to reach a vast audience without hefty advertising costs. Real-time interactions on social media provide valuable feedback for product/service enhancements and foster customer loyalty.

Cost-Effective: Social media offers a budget-friendly avenue for small businesses. With free business pages, engaging content sharing, and affordable paid advertising options, businesses can broaden their reach without breaking the bank.

Builds Trust and Credibility: Establish your business as an industry expert by consistently sharing valuable content and interacting with followers. This builds trust, credibility, and brand loyalty, encouraging customers to recommend your business to others

Targeted Advertising: Harness the power of targeted advertising on social media platforms. Tailor your campaigns based on demographics, interests, and behaviors to ensure your message reaches the right audience, maximizing conversion rates

Builds Relationships: Social media facilitates personal engagement, allowing businesses to connect with customers on a deeper level. Responding to comments and messages showcases customer care, fostering loyalty and increasing the likelihood of repeat business.

If your small business hasn't tapped into the potential of social media marketing, now's the time! 🌟📈

#digitalmarketing #socialmediamarketing #socialmediamarketingtips

[digitalmuse01]

The Rise of Affordable Social Media Marketing Services: A Game-Changer for Small Businesses

 In the dynamic world of digital marketing, social media has emerged as a key player in driving brand awareness, engagement, and sales. For small businesses and startups with limited marketing budgets, cheap Social Media Marketing (SMM) service have become a lifeline, offering cost-effective strategies to compete and thrive in the online landscape.

The Evolution of Social Media Marketing

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn have revolutionized how businesses interact with their audience. What was once a platform for personal connections has evolved into a powerful marketing tool that allows businesses to target specific demographics, create compelling content, and measure campaign performance in real-time.

Why Affordable SMM Services Matter

Leveling the Playing Field: Cheap SMM service level the playing field for small businesses by providing access to the same marketing tools and strategies used by larger corporations. This allows smaller enterprises to compete effectively and reach their target audience without a massive marketing budget.

Cost-Effective Advertising: Traditional advertising channels such as TV, radio, and print can be costly and may not always reach the desired audience. Cheap SMM service offer targeted advertising options that ensure your message reaches the right people at the right time, maximizing your marketing budget.

Content Creation and Management: Crafting engaging content is key to success on social media. Affordable SMM services often include content creation and management, saving businesses time and resources while ensuring a consistent and compelling online presence.

Data-Driven Strategies: Affordable SMM services leverage data analytics to track campaign performance, measure ROI, and make informed decisions. This data-driven approach allows businesses to optimize their marketing efforts for better results.

Choosing the Right Affordable SMM Service Provider

When selecting an affordable SMM service provider, consider the following factors:

Experience and Expertise: Look for a provider with a proven track record in social media marketing and experience working with businesses similar to yours.

Services Offered: Ensure the service includes a comprehensive range of offerings such as social media management, content creation, advertising, analytics, and customer support.

Customization: The service should be customizable to align with your business goals, target audience, and budget constraints.

Transparent Pricing: Choose a provider that offers transparent pricing with no hidden fees or surprises. Understand what services are included in the package and how they align with your needs.

Client Testimonials: Research client testimonials and case studies to gauge the provider's success in delivering results for their clients.

Conclusion

Affordable Social Media Marketing services have democratized digital marketing, allowing small businesses to compete and succeed in a crowded online marketplace. By partnering with the right service provider and leveraging data-driven strategies, businesses can harness the full potential of social media to grow their brand, engage customers, and drive revenue. Embrace the power of cheap SMM service and take your business to new heights in the digital era

[allaboutmarketing4you]

Marketing Strategies And Marketing Mix Of Adobe

Source: The Brand Hopper

"Adobe’s Marketing Mix (4Ps): A Deeper Dive

Adobe’s success can be attributed to its strategic implementation of the marketing mix, the 4Ps: Product, Price, Place, and Promotion. Let’s explore each element in detail:

1. Product:

Breadth: From Photoshop and Illustrator for design to Premiere Pro and After Effects for video editing, Adobe covers diverse creative needs. They even offer XD for web design and Spark for social media content creation.

Depth: Each software has various versions. Photoshop Elements caters to beginners, while Photoshop CC caters to professionals. This ensures accessibility and scalability for different user groups.

Innovation: Adobe Research invests heavily in AI, machine learning, and other cutting-edge technologies. This translates into features like Content-Aware Fill in Photoshop and Rotoscoping in After Effects.

Integration: Adobe products work seamlessly together. For example, you can edit a photo in Photoshop and directly export it to Premiere Pro for video editing.

Services: Adobe Creative Cloud offers 20GB of cloud storage, access to Adobe Fonts, and integration with stock photo libraries like Adobe Stock, enhancing the overall creative workflow.

2. Price

Subscription Model: Adobe transitioned from perpetual licenses to subscriptions in 2013. This makes their software more affordable for individuals and small businesses, especially with monthly payment options.

Tiered Pricing: Individual, team, and enterprise subscriptions offer different features and functionalities, catering to diverse needs and budgets.

Free Trials and Freemium Options: Adobe offers free trials for most products, allowing users to experience the software firsthand. Some products also have limited free versions with basic features.

Discounts: Educational institutions, students, and teachers receive significant discounts on Adobe Creative Cloud, expanding access to future generations of creative professionals.

Bundled Offerings: Adobe Creative Cloud offers various bundles combining multiple products at a discounted price. This incentivizes purchases and increases perceived value.

3. Place

Direct Sales: Adobe sells directly through its website and flagship stores, offering personalized recommendations, tutorials, and in-depth product demonstrations.

Partner Channels: Strategic partnerships with leading tech companies like Microsoft and Apple expand reach and distribution channels. This makes Adobe software easily accessible through familiar platforms.

Online Marketplaces: Adobe software is available on Amazon and the Microsoft Store, increasing visibility and accessibility for users who prefer these platforms.

Cloud Delivery: Adobe Creative Cloud is delivered through the cloud, eliminating installation hassles and allowing users to access their files and projects from any device with an internet connection.

Mobile Apps: Adobe offers mobile versions of popular products like Photoshop and Lightroom, catering to the on-the-go creative needs of users and expanding their creative potential beyond desktops.

4. Promotion

Content Marketing: Adobe offers high-quality content across various formats. The Adobe Blog features in-depth tutorials, industry insights, and creative inspiration. They also have dedicated YouTube channels for each product, offering tutorials, tips, and behind-the-scenes glimpses.

Community Engagement: Adobe fosters a strong community through forums like the Adobe Help Center and user groups. They also host events like Adobe MAX, which connects users, showcases new features, and inspires creativity.

Social Media Marketing: Active engagement on platforms like Twitter, Instagram, and YouTube builds brand awareness and connects with users directly.

Influencer Marketing: Collaborations with renowned creative professionals like photographers and designers amplify brand messaging and reach new audiences. Adobe also has an Adobe Creative Experts program, empowering passionate users to share their knowledge and expertise.

Events and Conferences: Adobe hosts and participates in industry events like Adobe MAX and Adobe Summit. These events showcase innovation, connect with potential customers, and build brand awareness.

Paid Advertising: Adobe uses targeted ads on platforms like Google and social media to reach specific audience segments and drive traffic to their website and free trial offers.

By strategically implementing these elements, Adobe has created a marketing mix that is comprehensive, effective, and adaptable. They have gone beyond simply selling software; they have built a community, fostered creativity, and established themselves as a leader in the industry. This approach not only drives sales but also builds brand loyalty and establishes a strong foundation for future growth. "

#mktmarketing4you#corporatestrategy#marketing#M4Y#lovemarketing#IPAM#ipammarketingschool#ContingencyPlanning#virtual#volunteering#project#Management#Economy#ConsumptionBehavior#BrandManagement#ProductManagement#Logistics#Lifecycle

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https://thebrandhopper.com/2024/02/06/marketing-strategies-and-marketing-mix-of-adobe/

[housingsocietyaccountingser-blog]

PICKMYURL Your 1st Choice for Digital Marketing Agency in India

PICKMYURL Your 1st Choice for Digital Marketing Agency in India

pickmyurl  @pickmyurl   PICKMYURL.COM 1st Choice for Digital Marketing Agency. 

Welcome to PICKMYURL, the premier digital marketing agency in India, and your top choice for all your online marketing needs. With our comprehensive range of services, cutting-edge strategies, and unbeatable expertise, we are your go-to partner for digital success. 

Whether you're a small business looking to establish your online presence or a large corporation aiming to dominate the digital landscape, PICKMYURL has got you covered. 1st Choice for Digital Marketing Agency PICKMYURL was founded with a vision to revolutionise the digital marketing industry in India. 

We recognised the growing need for businesses to establish a strong online presence and harness the power of digital marketing to drive growth. With a team of passionate experts, armed with years of experience in the field, we set out to create a digital marketing agency that offers unparalleled services, delivers exceptional results, and becomes the preferred choice for businesses across India. 

Today, we take pride in being recognized as the leading digital marketing agency in the country, trusted by businesses of all sizes and from various industries. Our Services At PICKMYURL, we offer a wide range of services tailored to meet the unique needs of each client. 

Our comprehensive suite of digital marketing solutions includes: 

1. Search Engine Optimization (SEO): Our SEO services are designed to optimize your website and improve its visibility on search engines. 

Our team of SEO experts uses cutting-edge techniques to boost your website's organic rankings, increase traffic, and generate leads. 

2. Pay-Per-Click (PPC) Advertising: Our PPC advertising services are aimed at creating targeted and cost-effective campaigns that drive qualified traffic to your website. We optimize your ad campaigns to deliver maximum ROI, ensuring that every penny you spend on advertising is well invested. 

3. Social Media Marketing: Our social media marketing services help you build a strong brand presence on popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn. We create engaging content, run effective campaigns, and leverage social media to connect with your target audience, build brand loyalty, and drive conversions. 

4. Content Marketing: Our content marketing services are designed to create valuable and relevant content that resonates with your target audience. We create compelling blogs, articles, infographics, videos, and other types of content that not only drive traffic but also establish you as an authority in your industry. 

5. Website Design and Development: Our website design and development services are aimed at creating visually appealing, user-friendly, and high-performing websites that drive conversions. We use the latest technologies, industry best practices, and a user-centric approach to create websites that deliver exceptional user experiences. 

6. Email Marketing: Our email marketing services help you build and nurture relationships with your target audience through personalized and targeted email campaigns. We create engaging email content, optimize email campaigns for maximum open and click-through rates, and track and analyze results to continuously improve performance. 

7. Online Reputation Management (ORM): Our ORM services are designed to manage and improve your online reputation. We monitor and analyze online conversations about your brand, respond to reviews and comments, and implement strategies to protect and enhance your brand's reputation online.   

Why Choose PICKMYURL? As the 1st choice for digital marketing agency in India, PICKMYURL stands out from the competition in several ways: 

1. Expertise 

2. Customized Solutions 

3. Cutting-Edge Strategies 

4. Results-Driven Approach 

5. Exceptional Customer Service 

6. Affordable Pricing 

7. Comprehensive Services 

1st Choice for Digital Marketing Agency in India When it comes to digital marketing in India, PICKMYURL is the 1st choice for businesses looking for exceptional services, unmatched expertise, and measurable results. 

With our customized solutions, cutting-edge strategies, and exceptional customer service, we are committed to helping your business establish a strong online presence, drive growth, and achieve digital success. Partner with PICKMYURL, and let us be your trusted digital marketing agency in India.

Contact us today to learn more about how we can help your business thrive in the digital world. 

[andrewjcalvert]

Website : https://www.andrewjcalvert.com/

Andrew J Calvert offers specialized coaching services for leaders, focusing on career transition, life coaching, and sales coaching. With a diverse background in sales leadership, customer service, and sales operations, Andrew brings a wealth of experience to his coaching practice. He emphasizes a personalized approach, helping clients align their careers with their personal goals and motivations. His services are available in various formats, including digital coaching tools and one-on-one sessions.

Twitter : https://twitter.com/Calverta

Linkedin : https://www.linkedin.com/in/andrewcalvert/

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[rahimkhanmep]

Influencer Marketing can Help Small Business

Social media has become a crucial component of modern-day businesses, and influencer marketing is an essential part of it. Influencer marketing is a type of social media marketing that employs endorsements and product mentions from influential individuals or celebrities in a particular industry to promote a brand or product. This marketing technique has been successful, particularly for small businesses, as it provides a cost-effective way to reach a larger audience.

In summary, influencer marketing is a powerful tool that small businesses can utilize to boost their brand awareness and reach a wider audience. By collaborating with influential individuals in their industry, small businesses can increase their visibility and credibility, which can translate to more significant sales and business growth.

Increase brand awareness:-

Collaborating with social media influencers, who have a significant number of followers on platforms like Instagram, Twitter, and YouTube, can assist small enterprises in broadening their reach to a more extensive audience. By working with influencers, businesses can benefit from the trust that their followers have in them, and their recommendations can increase the brand's exposure and recognition. This strategy can be an effective way to enhance brand awareness for small businesses.

Build trust and credibility:-

Influencers are seen as authorities in their fields and their followers tend to rely on their opinions. So, when an influencer endorses a product or service, it adds authenticity to the brand and increases its reliability among potential customers. This can be particularly advantageous for small businesses that are striving to establish themselves in the market and need to gain the confidence of their target audience.

Increase sales and revenue:-

The promotion of a product or service by an influencer can result in a boost in the brand's sales and revenue. By endorsing the product or service, influencers can attract more traffic to the brand's website, leading to a higher number of sales. Furthermore, influencers can also create content demonstrating the product or service, which can persuade potential customers to make a purchase.

Cost-effective marketing:-

For small businesses, traditional advertising methods like TV commercials and print ads can be expensive. However, partnering with micro-influencers for marketing purposes can be a more affordable alternative. Micro-influencers may have smaller followings but can be cost-effective for small businesses with limited marketing budgets.

In conclusion, influencer marketing can be a cost-effective alternative to traditional advertising, and small businesses should consider it to succeed in today's competitive market. Mise-En-Place is an influencer marketing agency based in Delhi that offers businesses affordable and high-quality influencer marketing services. Their team of digital marketing experts uses advanced techniques to increase brand recognition, engage customers, and promote businesses effectively. Mise-En-Place provides customized influencer marketing strategies, from selecting influencers to tracking campaign performance, tailored to meet the unique needs of businesses seeking top-notch influencer marketing services in Delhi.

For more information visit our website at:- https://free-url-shortener.rb.gy/

[onlinemarketingjuice]

Frugal Marketing: Top 10 Obscure Tactics to Skyrocket Your Website Traffic

Navigating the digital landscape on a tight budget can be daunting. But with strategic and budget-friendly marketing tactics, you can increase your website traffic significantly. Here are ten obscure but highly effective strategies, complete with success rates and helpful tools, all implementable within a budget of $5000.

1. Embrace Social Media Advertising

Social media advertising has tremendous reach. With as little as $5 a day, you can reach over 1,000 people on Facebook alone. Also, you could expect to pay anywhere from $0.50 to $2.00 per action (click, retweet, like, follow, or “boost”) for a Twitter campaign. Nextdoor, the neighborhood-focused social networking app, presents a unique opportunity for brands seeking to target consumers on a hyper-local scale. As with all social media advertising, the cost to reach 1,000 people (often referred to as CPM) could vary significantly depending on these factors. CPM is your cost per mile. It measures your rate per 1,000 impressions. It’s best to start small, monitor your campaign closely, and adjust as needed to optimize your budget. Tools like Hootsuite allow you to manage and analyze your campaigns across multiple platforms.

2. Invest in Search Engine Optimization (SEO)

Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. Tools like SEMrush or Moz can be crucial for finding keywords, analyzing your website’s SEO health, and studying your competition.

3. Leverage Email Marketing

Email marketing has an average ROI of $42 for every dollar spent. MailChimp, an affordable email marketing tool, allows you to create newsletters, automate emails, and analyze your campaign’s performance.

4. Dive into Content Marketing

Content marketing gets three times more leads than paid search advertising. Platforms like WordPress make it easy to start a blog, while tools like Grammarly can help ensure your content is well-written and error-free.

5. Host a Webinar

Studies show that between 20% and 40% of webinar attendees turn into qualified leads. Webinar platforms like Zoom offer affordable options to host your virtual event.

6. Run a Contest or Giveaway

Contests on Instagram can generate 64x more comments and 3.5x more likes compared to regular posts. Tools like Rafflecopter can help manage your contests and giveaways across multiple platforms.

7. Collaborate with Influencers

According to a Mediakix study, 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels. Apps like Upfluence or AspireIQ can help you connect with micro-influencers in your niche.

8. Use Retargeting Ads

Website visitors who are retargeted with display ads are more likely to convert by 70%. Tools like Google AdWords and Facebook Ads Manager can help you set up retargeting campaigns to re-engage your website, visitors.

9. Partner with Non-Competitive Businesses

According to a CoSchedule study, businesses that blog collaboratively have 2x more traffic. Look for guest blogging opportunities or partnerships within your niche to share and co-promote content.

10. Try Affiliate Marketing

Affiliate marketing accounts for 15% of all online revenue from digital media. Using platforms like ShareASale or CJ Affiliate, you can set up an affiliate program to incentivize others to promote your products or services.

Remember, the key to frugal marketing is monitoring your results, optimizing your strategies, and adjusting as needed. With these tactics and tools, you can maximize your budget and drive substantial traffic to your website.

[webhibe123]

Digital Marketing Services: A Cost-Effective Solution for Small Businesses

In today's highly competitive business landscape, small businesses often struggle to gain visibility and attract customers without breaking the bank. However, with the rapid growth of the digital world, there is a cost-effective solution at their fingertips: digital marketing services. These services provide small businesses with a powerful platform to reach their target audience, increase brand awareness, and drive revenue growth. In this blog post, we will explore the benefits of digital marketing services and how they can be a game-changer for small businesses with limited resources.

Leveling the Playing Field:

One of the significant advantages of digital marketing services is that they level the playing field for small businesses, allowing them to compete with larger corporations. Traditional advertising methods, such as television or print media, often come with exorbitant costs that small businesses simply cannot afford. Digital marketing, on the other hand, offers cost-effective alternatives such as social media marketing, search engine optimization (SEO), email marketing, and content marketing. These tactics allow small businesses to target their audience precisely and achieve a higher return on investment (ROI) within their budget constraints.

Targeted Advertising:

Digital marketing services enable small businesses to reach their target audience with precision and efficiency. Unlike traditional marketing methods that cast a wide net and hope for the best, digital marketing allows businesses to tailor their marketing efforts to specific demographics, interests, and geographic locations. This targeted approach ensures that marketing efforts are focused on the people who are most likely to be interested in their products or services, increasing the chances of converting leads into customers. By avoiding wasted advertising spend on irrelevant audiences, small businesses can optimize their marketing budgets and achieve better results.

Cost-Effective Channels:

Digital marketing services encompass a wide range of channels, each with its unique benefits and costs. For example, social media platforms like Facebook, Instagram, and Twitter offer highly cost-effective advertising options that allow businesses to reach a large audience at a fraction of the cost of traditional advertising. Additionally, email marketing enables businesses to engage with their existing customer base, nurture leads, and drive repeat business—all without breaking the bank. By leveraging these affordable channels, small businesses can maximize their marketing efforts and generate significant results without a hefty financial investment.

Measurable Results and Analytics:

One of the most significant advantages of digital marketing services is the ability to track and measure the effectiveness of campaigns in real time. Unlike traditional advertising, where it's challenging to measure the precise impact of each marketing initiative, digital marketing offers robust analytics tools that provide detailed insights into consumer behavior, campaign performance, website traffic, conversion rates, and more. This data allows small businesses to make data-driven decisions, optimize their marketing strategies, and allocate resources to the most effective channels. By continually analyzing and refining their digital marketing campaigns, small businesses can achieve better results over time and maximize their ROI.

Scalability and Flexibility:

Digital marketing services offer small businesses the flexibility to scale their marketing efforts based on their needs and budget. Whether it's a startup looking to establish a digital presence or a growing business aiming to expand its customer base, digital marketing allows businesses to start small and gradually scale their campaigns as they see positive results. This scalability ensures that small businesses can adapt their marketing strategies to changing market conditions, consumer preferences, and budgetary constraints while maintaining a cost-effective approach.

Digital marketing services have revolutionized the way small businesses can reach their target audience, build brand awareness, and drive growth without incurring significant costs. By leveraging targeted advertising, cost-effective channels, measurable results, and scalability, small businesses can compete with larger competitors and achieve remarkable outcomes within their budget constraints. Investing in digital marketing services can be a game-changer for small businesses, providing them with a cost-effective solution to boost their online presence, attract customers, and thrive in today's digital age.

[tietensgo]

Thoughts on the Karl Jacobs thread

Market share may be good for the company, but it’s not necessarily good for you, the customer. I think Karl could do better in being aware of these types of nuances in the future.

On Apr 4 Karl replied to the Twitch Support Twitter account with some thoughts about their announcement that they were going to implement sponsored streams on Twitch.

Karl, in a four-tweet reply thread, stressed that he was “wildly unimpressed” and called the implementation a “malicious and manipulative bandaid solution”,  arguing that Twitch should not implement sponsored streams, and should instead focus on growth and market share over profitability. This seemed odd to me, that Karl would suggest that a company as large as Twitch was misstepping by trying to do something so egregious as turn a profit. But it appeared I was in the minority, going by the overwhelmingly favorable replies and quote tweets.

So I made this post. Just to present another way of thinking about this issue :)

Is growth and market share a good thing for a company to hold? Sure, for the company. In fact, increasingly the attitude of startup companies is to ignore profits for longer and longer time periods so they can get exactly that- the lion’s share of a market/user base (think Amazon, Uber). However, we have to remember two things:

There is a real cost (money, and people) to doing business this way

The monetary debt that is racked up has to come due at /some/ point, and users often pay the price

1: The cost of growth - regular companies without large pockets are unable to compete with growth companies, going out of business and leaving all the power in the hands of a few giant corporations

Amazon notoriously operated at razor thin (to nonexistent) profit margins for years. They /purposefully/ sold their merchandise for less than it was worth, operating at a loss specifically so they could put competitors out of business. Diapers.com, Zappos, nearly Barnes & Noble, likely several others that were too small to be mentioned - competitors gone, absorbed, or maimed. Uber purposefully used introductory pricing, lowering their fees to make their inroads into the market, cannibalizing Yellow Cab. All for the sake of growth. Amazon kept its edge by copying real products from real hard working people and making rip-off versions so that they don’t have to do any development work and instead can capitalize on the success of anyone that comes along.

THIS is how growth works - get big, and get big fast, and eff the poor guy who is in the way, even if their product is /better/. (Even if their product is priced the way it is so they can afford to pay their employees!!)

And if this seems too abstract (companies compete all the time, so what?), it’s real to you - the more growth tactics put competitors out of business, the more power the few companies left will hold. And they don’t always use it well.

Have you ever tried to get a hold of Instagram or YouTube if someone falsely flags your post/video? The recommended method (known by large creators as well, even though they have representatives to help them get around it) is not to go through the company’s appeal process, it’s to go to Twitter and AT the company! Ticketmaster, which holds 70% of the ticket market, implements service fees on top of the ticket price (some which go to the venue, some which they take as profit) - and these can be pricey, but if you want to see major acts, you’re stuck!

Market share may be good for the company, but it’s not necessarily good for you. The more power a single corporation has, the less they have to pay attention to any individual customer’s needs, so you’re sol if you have issues with how they treat you - they have a million more users waiting to replace you.

2: Growth companies rack up costs that have to be paid back, and these costs are often passed on to the customer

Growth companies lose money on their products through introductory pricing, (and paying employees and buying server space and and and) but they can’t stay making no profits forever for (at least) two reasons:

a - unfavorable business conditions and

b - competitors with bigger pockets.

A - Not too long ago, a virus no one saw coming impacted the entire world, closing 700,000 businesses in the US alone. These businesses went under because they had no money. It might be ‘annoying’ that Twitch is introducing sponsored streams, but these streams bring in money to help keep the doors open in case any unforeseen events happen in the future. It’s good for Twitch to be profitable, it’s like having a savings account of funds to dip into in bad weather times.

B - Growth companies have to fight /other/ growth companies. Netflix was happy putting Blockbuster out of business... until it met Disney+ and Amazon Prime and HBO Max and and and. Twitch was happy without sponsored streams... until Kick and YouTube decided to push for streaming. These growth companies are fine making no money as long as they’re the biggest fish - they can always milk their users for money later. But the moment they find a competitor who can steal their users and put them out of business, suddenly the scramble is on for cash.

Where does the cash to keep the doors open come from? In some way, shape or form, the user generally has to pay for it. Either they do what Uber did and bring prices back up once they want to turn a profit or they do what Netflix is doing and introduce an ad-based tier/no password sharing, or they do what YouTube did and introduce ads or what Twitch is doing and kill the 70/30 split for their favorites and introduce sponsored streams - eventually all of these companies have to stop eating loses and make a plan for profitability, and that price hike or decline in the user experience will always come after (sometimes years after) they have lured in enough users with introductory rates that no one can meaningfully complain.

So what do we do? And what does this mean for what Karl tweeted?

I think we need to slow the roll with the growth tactic stuff. Profitability is not a bad word (see: Apple). It (generally) means you have a good product/service/idea and it’s selling well. What is ‘malicious and manipulative’ might actually be the way growth companies do business, putting competitors out of commission through unfair pricing. Having to turn a profit might actually force them to /compete/ in the marketplace instead of undermine it.

I think Karl is coming from a good place in trying to speak up for the users and creators of the site, who might get annoyed at having to sit through a sponsored stream or annoyed at having to do them. And that’s fair! We need that kind of advocacy, goodness knows Twitch has issues (low discoverability on the platform, for example). He talks about wanting to keep Twitch from ‘exploiting its creators’ and stop ‘massive layoffs’. That’s great! (You know what might stop massive layoffs? Profits)  But the way to do it is not, in my opinion, to subscribe to flawed business methodologies that result in the consolidation of power in the hands of a few corporations at the expense of users.

Instead.

I think what Karl could focus on is advocating that the creators and those who work at Twitch should see a larger percentage of the profits that the company makes. It might be easier to do a sponsored stream or sit through one when you know Twitch is handing over 70% of the revenue to the creator, or that Twitch is using the revenue to support well paid employees and not lay them off in hard times! I think Twitch could consider including creators in the decision making process of the platform whose influence they help to build. Honestly, I actually think Twitch should even look into whether its business model fundamentally is sound when it can be so easily replicated or poached (*ahem* Kick/YouTube *ahem* Ludwig). These are all tough questions that need to be asked.

But it’ll take time to figure them out. And I think it would be nice if Twitch gets a little bit of our support and patience in addition to our skepticism as they try to figure it out.

[light2speed]

10 Excellent tools to make post to multiple Social Media Sites simultaneously 

Planable Planable is a collaboration website which enables the companies to interact with their clients in a easy way The UI is another notable pros of this site that provides a one click experience to the users Literally it simplifies everything related to the content that involves planning and scheduling material as well as uploading , collaboration and approval planable.com 

On the whole, Planable makes your business organized in a easy way Planable also has its own built-in tutorial that'll teach you how to use Planable and how to collaborate with your team in a efficient way The most attractive feature in Planable is the social media calendar that enables you to organize your posts within a simple swipe Plus, it's incredibly scalable. Get started now. You have 50 free posts, and the paid plans start at just $11/user for unlimited posts.

2.eClincher eClincher is one of the top social media management tools which is most suitable for small and medium scaled businesses this tool provides a flexible content calendar and straight-forward cross posting tools The tool also does a process of posting several versions of the same post in multiple social media sites and make it a breeze eClincher has a unified feeds to help social media managers stay on top of all their profiles and their network activities they are enabled with a single inbox where all of their messages are visible the access to all those messages is even provided in the same place eClincher.com 

eClincher lets you to monitor your presence in the social media that ensures your brand's reputation On top of …  Overall eClincher is a outstanding tool for posting on multiple social media sites and managing a business's entire social networking presence try it risk-free now for a full 2 week to determine whether this is the best social media management tool for you

3.Hootsuite This is the most popular tool among the list This tool is well known because it fulfills almost all the successful social media marketing It provides features like automation and scheduling posts to a particular time and monitoring tools which enables you to make a sight on all your posts in one place Most importantly it provides support for integration to many social media sites like Facebook , Twitter, Instagram, Google+, YouTube, LinkedIn and so on The Hootsuite App directory helps you to load the other places like MailChimp , Storify , Thumbir , Marketo , Nexgate and Reddit Hootsuite is a all-in-one tool for social media management which enables you in assigning, scheduling, approval, collaboration, social media ads analytics and so on Get started with Hootsuite its free for the first month

4.Postling Postling enables you to make Posts in multiple networking sites from one Centralized space Postling is most convenient for the small scale businesses The CEO of Postling David Lifson developed this after realizing that the post we make in the multi-Posting sites like ping fm contained your truncated post that then led to their page not to your site your post were shortened too 

5.Brand2Social Brand2Social is the most affordable tool among the list like the other tools Brand2Social has integration feature to leading social media sites like Facebook, Twitter, Instagram and YouTube Brand2Social also has a feature that enables you to make a sight on all your posts in one place where all your published posts are visible Brand2Social is more suitable for small scale businesses and even individuals who wants to save their time from making posts individually in every social media sites and accounts Brand2Social is more affordable for even individuals you can start using the tool by just $1 as a subscription for one year

6.Divr.it Instead of making posts to many systems you can use the Divr.it to generate a RSS feed from many sources which can be used in the places wherever the RSS support is available This includes the services like making posts to multiple leading social media sites like Facebook, Twitter, Instagram, LinkedIn, Reddit and more To simplify your social media scheduling Divr.it has an excellent feature to integrate with Google Chrome, Google Analytics and WordPress The best of everything Divr.it has a plan in which the tool is absolutely free for 2 platforms and 3 sites in this plan we can make a 50 posts every month absolutely free in those sites so make it a try before paying for the tool

7.ifttt.com the ifttt.com is another social media management tool which is well known for its if/then automation that is the site makes the replicate of your post say for an example you are making a post in Facebook you may expect the tool to automatically make replicate to that post on the other leading sites such as twitter , linked IN and so on  

8.ManageWP ManageWP is a tool which makes the work of managing multiple WordPress websites easy for you from mega-dashboards there are some more availabilities in this tool such as manage comments , backup , analytics , updates , plugins and even database optimization it's a tool which enables you services like Schedule backups , migrate WordPress websites , automate updates and monitor website traffic since the tool provides a plenty of services it costs high but worthy of that price

9.Gremlin Social it is a complete free option for you to make posts this tool enables you to make posts in Facebook , Twitter , LinkedIn and even groups in LinkedIn at the same time you can also connect feed , schedule post and create recurring videos on it gremlinSOCIAL.com 10. sendible.com  the tool enables you to manage your social networks and schedule posts also helps you to measure your ROI everything within a single dashboard

10.Sendible.com the tool enables you to manage your social networks and schedule posts also helps you to measure your ROI everything within a single dashboard