#advertisingwriter

[ultraknowledgeispowah]

Five Killer Ways To Boost Your Conversion Rate

FREE: Power Copy Club - Silver Membership https://knowledgeispowah.com/power-copy-club

Writing a sales letter is easy. But writing one that actually converts browsers to buyers takes a bit more work. Question is, how are your sales doing? Is your copy working for you? If it could use a few tweaks to start driving more sales, then you’ll want to check out these five tips and tricks for boosting your response rate… 1. Hit ‘Em Hard With The Headline You’ve got like a nanosecond to snag your reader’s attention with your headline. That’s why your headline needs to hit hard with a payload of benefits. If you can add a dash of curiosity, that’s even better. So here’s what you need to do… Sit down and really examine your offer. Then ask yourself, what are the TOP benefits of this offer? Specifically, which of these benefits will your prospects value the most? Think of these top couple benefits as canons. You’re sitting in a busy marketplace, trying to get your prospect’s attention. Everyone and their brother is trying to do the same thing. They’re all yelling, they’re waving bright and shiny objects, they’re doing crazy dances. And you know what you do? Fire your big canons. Boom. Now that’s going to grab attention. It’s like grabbing your prospect by the shirt collar and saying, “You have this nasty problem that’s been plaguing you forever. Now you can get rid of it for good.” Tell you what, if you can promise to get rid of this problem quickly and easily, that’s even better. So let me give you an example… “Discover the #1 Fat Loss Trick Hollywood Celebrities Use Whenever They Need to Quickly and Easily Burn 20 Pounds – Now Just Imagine What It Will Do For You!” See how that works? It promises a big benefit. It arouses curiosity. It even tosses in a pinch of social proof to make the whole thing seem more credible and interesting. BOOM. Now you have your prospect’s attention. Next up… 2. Make It All About Your Reader Sometimes you’ll hear people say something like, “A prospect will never read something that long!” Or, “They’ll never watch that entire video!” But let me ask you a question… Would YOU read a book that was all about you? I’m talking something like, “The Life and Times of .” Heck ya! You’d hang on every single word with great interesting and a burning curiosity for what the author will say about you next. That’s because we’re all sort of fascinated about ourselves, and a teensy bit ego-centric. So guess what? The same goes for your audience. They’re self-centered. They’re mostly concerned about themselves, their problems, and their feelings. So if you make your sales copy all about your prospect, you can bet they’ll hang on every word. Here’s a quick and dirty way to check to see if your copy is all about your readers: see how many times you use words like “you” and “your,” as opposed to works like “I,” “me,” and “we.” If you’re saying “I” a lot, then it’s time to reorient your copy to your reader. 3. Create Your Copy For Skimmers Oh yeah, it would be totally awesome if your prospects would read every single word of your sales page from start to finish. But you know what? There are a whole bunch of people who’re just going to skim down the page. And your copy needs to persuade them too. How? By formatting your letter in a way that spoon feeds the benefits of your offer to your skimmers. This means emphasizing the most important benefits. For example: • Sprinkle bolded subheadlines throughout your copy to showcase benefits and/or arouse curiosity. • Make use of Johnson boxes to pull out important bits of text like testimonials. • Put benefit statements in a bulleted list. • Add a P.S. to the bottom of your sales page. • Highlight important text using bold, italics or other emphasis. (Just don’t overdo it, as you don’t want your sales page to look like a three-ring circus.) • Use graphics with captions to draw in the reader’s eyes. So here’s what you do… Skim your own eyes down your sales letter, and read ONLY the emphasized bits such as subheadlines, bulleted lists, Johnson boxes, bolded text, big fonts and so on. Now ask yourself if those emphasized bits showcase the BEST parts of your offer. If not, time to go back and tweak your formatting. Next up… 4. Light a Fire Under Your Prospects You’ve kept your prospects hooked all the way to the end of your sales page or video. They’re interested in your product. You offer a call to action telling them exactly what to do next to order. So what happens next? The prospect just sits there like a turtle sunning himself on a log. And you lose the sale. Look, if you give your prospect an option of procrastinating, they will. They might feel like “sleeping on it.” Some of them might even have good intentions of coming back to order later, but they never do. Life gets in the way. They forget about you. The frenzied buying mood you whipped them into starts to fade. Suddenly buying your product just doesn’t seem that important or urgent anymore. So you know what you need to do? You need to give your prospects a sense of urgency. You need to give them a reason to order RIGHT NOW. You need to make them feel like they can’t even leave the page until they’ve placed their order. How do you do this? Well, there are quite a few methods for creating this urgency. However, one really effective way is to instill the fear of missing out. For example… • Create a limited offer such as a workshop with a set number of seats available, and your prospects will order because of their fear of missing out. • Create a limited-time discount offer that makes your prospect feel like they’re missing out on a great deal if they don’t order right away. • Offer a special bonus gift to the first 100 people who order, which boosts your conversions because no one wants to miss out on an awesome freebie. So you get the idea. Make people feel like they’re going to miss out on something really fantastic, and they’ll be hitting your order button more often. And finally… 5. Track, Test and Tweak You can craft a sales letter that looks as snazzy as heck to your eye, but that doesn’t mean your prospects will be whipping out their credit cards. The only way to know for sure whether your sales letter is driving in the sales is by tracking, testing and tweaking it. What you do is make one change to your sales letter—such as the headline—and then use an A/B split-testing script to randomly send traffic to the two versions of your letter. You can then keep the headline that deposits the most money in your bank account. Rinse and repeat with the headline until you’ve got the best headline possible. Keep doing this with every part of your sales letter, and you’ll have a high-response and very profitable sales letter in no time. Conclusion So there you have it: five proven ways to kick your sales up a notch. Of course these aren’t the only five ways to do it. Not by a long shot. If you’re looking to really get your sales flowing in, then you need to learn the secrets of writing smokin’ hot sales copy. Good traffic alone won’t do it. A big list won’t do it. Not even a million affiliates can bring in the cash if your sales letter isn’t converting browsers into buyers. That’s why you need to find out what the pros know about writing great copy. And here’s the best place to discover these tips, tricks and strategies right now: https://knowledgeispowah.com/power-copy-club . Check it out right now, because this is gonna rock your bottom line!

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[sukasastyle]

David #Ogilvy was a great #inspiration in my life. #quote #davidogilvy #advertising #advertisingagency #quotes #quotestoliveby #quotesofinstagram #quotesoftheday #ads #fridayfeeling #quotestagram #ogilvyandmather #ogilvyone #copywriting #copywriter #writing #advertisinglife #advertisingwriter #thinkblink #blinkadvertising @ogilvymather

[topicprinter]

Six months ago, I had an idea for an online course. Today, I've made over $7,000 teaching online.Here's what worked.Writing OnlineI've been writing online since 2014. I would condense and simplify pieces of information I learned into helpful articles. At the time, I wrote for myself––I needed to keep my skills sharp.I repurposed the knowledge I was paid to learn at work into content for others. After five years of writing online, I hadn't made a single dollar. All of the content I produced was free. I saw other creators making millions teaching online. Why couldn't I do the same?I realized I hadn't been giving away my content for free. I was building an audience and establishing credibility.CredibilityWriting online is difficult. Clearly explaining technical content is twice as hard. You have to understand the subject deep enough that you can explain it at an entry-level. Many fail at this.Over the past six years, I created my niche with front-end web development. I started a small newsletter where I'd share my latest writing with my audience. I'd distribute my content to social media. Occasionally, a post would go viral on Reddit or Hacker News.Slowly, I became credible in my niche. My tutorials and blog posts helped others learn. I established myself as an "expert". I say expert, but you can do this.Most people spend the majority of their time online consuming instead of creating. Be a creator. I focused on writing about topics I found interesting. Along the way, I built an audience.Building an Audience through LearningWhen I learned something new, I would share it––with my newsletter, on Twitter, everywhere. I gave value to my audience. The content I created for myself was now a reference for others.Over time, this grew into a hub of inbound traffic to my website. Today, over 80% of my traffic comes from organic Google Searches. Without an audience, you cannot sell a product. Be helpful on the internet and you will create an audience.At the beginning of 2019, I became obsessed with a specific technology called Next.js. It allowed me to create websites faster. I rebuilt my website using it and documented the process along the way. I continued to write about Next.js that year. In September, I realized I'd found my niche.Finding Your MarketIt's impossible to measure your success if you can't track it. Whatever your metric is (post views, number of likes), you need a baseline to improve.I use Google Analytics and Search Console to monitor the performance of my site. I'm able to see which articles perform best and how people find my site. To my surprise, almost all of my highest ranked articles were about Next.js. I'd found my market.Creating demand is hard. Filling demand is much easier. Don’t create a product, then seek someone to sell it to. Find a market—define your customers—then find or develop a product for them.Creating a CourseThe idea of creating an online course seemed daunting. It would take six months, at least. Based on my analytics, people were interested––but would they buy it?After researching teaching online and marketing, I had a eureka moment. To figure out if people would buy the course, I would launch it. Now. Why should I treat this course any different than a software product? With software, you can start small and rapidly iterate over time. I applied the same methodology to the course.First, I defined the content. I created an outline for the course I wish I had when starting to learn Next.js. Working backward, I made a list of 15-20 main concepts to cover. Then, I created a website to market the course and allow people to pre-order. The main benefit of your course should be explainable in one sentence or phrase. How is it different, and why should I buy it?On November 3rd, I launched the course.I placed a small bet––only 15-20% of the content was finished. If this launch failed and no one bought the course, I'd cut my losses and walk away. Instead of wasting the next six months, I wanted validation now people would pay for this.I intentionally priced the course high at $199, with a launch price of $99. With ten pre-orders, I'd have $1,000 of revenue. No cards were charged––I wasn't stealing their money. I was validating my idea and confirming I had a market. With no idea how long it would take to create the course, I set a launch date of April 2020.Two days after the launch, I had my first sale. It was breathtaking. Someone on the internet spent $100 on a digital asset I created. I couldn't believe it.The next day, another sale. And another the day after. In the first week, I made seven sales for $700 in profit. I was motivated to continue working.Should I Use A Platform?You'll need to make two platform choices: how to accept payments and where to host content. For payments, I'd recommend Gumroad, Paddle, or Stripe. Depending on your volume of sales, there are different processing fees. This article goes more in-depth about how fees compare across platforms.The second decision is where to host your content. For e-books or a small number of videos, I'd recommend Gumroad. If you have a large video course, YouTube (with private videos) worked well for me. Another option is a fully-managed online course platform like Teachable.Marketing & AdvertisingWriting online was effective at growing my site, so I took the same approach for the course. I wrote three articles to attract inbound traffic from social media and search engines. I released a 26-minute introduction video on YouTube. Not only did this promote the course, but it further established my credibility. The video has over 2,500 views, almost all from organic searches.Providing value by giving is the fastest way to grow. If your audience has learned from you, they'll want more. Only after you've provided value can you sell a product. To give back, I ran a Twitter giveaway for the course. Initially, I planned for five winners. The response was so overwhelming that I ended up giving away ten instead.I spent $0 and reached 7,331 potential customers. Here's the full statistics on that tweet.Impressions: 7,331Engagements: 488Detail expands: 119Profile clicks: 101Link clicks: 72I realized it was time to spend money on advertising.AdvertisingMy first attempt at advertising was through Google Ads. Again, I started with a small bet of $5/day. The initial results were promising.Impressions: 5,255Clicks: 24Ad Spend: $26.75Sales: 2 x ($99)Profit: $171.25Comparing impressions against Twitter shows how valuable of an asset it can be. I continued advertising with Google, increasing the daily spend to $20/day for another week. Here are the final numbers.Impressions: 53,357Clicks: 189Ad Spend: $208.91Sales: 6 x ($99)Profit: $385I also tried Reddit. I iterated over a few ads with this approach.Use A/B tests to try different adsTake the ad with a higher click-through rateRinse and repeatI'd optimize each ad by targeting specific subreddits. For example, this subreddit had twice the click-through rate for the same cost-per-click.Even though I was new to advertising, it played a critical role in growing the course. Now, I needed to launch.Launch DayFor months, I worked closely with early customers to get feedback on the course. Feeling confident, I soft-launched with 95% of the content finished.After a week with no issues, it was time for the real launch. I posted to Product Hunt, Reddit, Indie Hackers, and everywhere else I could. By the time I had launched, I had $2,000 in pre-orders.Ten days later, I broke $3,000.When I started the course, my original goal was $5,000 in total. I thought that seemed aggressive. In retrospect, I aimed too low. Never underestimate the power of teaching online.Since launching in February 2020, I've surpassed $7,000 in revenue. I'm averaging ~$1,500/month, putting me on track to make $18,000 this year.You Should Teach OnlineThere's never been a better time to become a creator. Blog posts, YouTube videos, courses, podcasts, streaming––if you have something others find value in, share it. Publish that article. Make that video.Stop waiting for a once in a lifetime idea and start teaching others online today. The opportunity outweighs your fears. Even if your audience is small, teaching others will improve your understanding of the subject.My story isn't unique. Here are some other creators that inspired me.Adam Wathan made $2.5MM from books/courses.Daniel Vassallo made $100K from a book and video course.Emma Bostian made $40K before her book even launched.Never underestimate the power of teaching online. I hope this helps and I'm happy to answer any questions for others wanting to teach online.

[markennisdesign]

Select and review ONE of the following articles from Opposing Viewpoints in Con

Select and review ONE of the following articles from Opposing Viewpoints in Con

Select and review ONE of the following articles from Opposing Viewpoints in Context:· Health Care Issues· Compensation for College Athletes· Technology and Society· Social Media· AdvertisingWrite a 25- to 50-word response to each of the following prompts:1. What is the issue in the argument you selected?2. Provide an unbiased explanation of all viewpoints or premises of the issue.3. Which…

[apprenticeshipsinlondon]

Creative Marketing Intern - Paid

London, UK Thread At Thread, we're helping people to feel happier and more self-confident by making it easy to dress well. We do this using a combination of human stylists and powerful machine learning algorithms to recommend each guy the perfect clothes for them-in their size, budget, and style-which they can then buy in one place.Our office is based in Whitechapel, London where you'd be working full time for 2-3+ months during our 10-6 office hours. We're open to all sorts of backgrounds - from undergrads through more experienced creatives. We don't require that you've done this before, we can teach you the specifics if you match the requirements below.We're looking for someone to tell the story of Thread to our potential customers. The ideal candidate will be able to develop novel, creative and persuasive ads that take full advantage of the various formats and channels we have available. As one of the first points of contact with Thread you can have a noticeable impact on the company's success.This is a job that requires artistry, empathy and grit.It will be occasionally difficult and often frustrating. Most ads are failures.But the ones that work are seen by millions.SkillsMarketing, E-Commerce, Photoshop, Creative, Intern, Fashion, Video, Paid Internship, WhitechapelSectorsQuestionsDo you have experience in a similar role? If so tell us about that experience. , Are eligible to work full time in the UK?, Are you currently based in London?What we do!At Thread, we're helping people to feel happier and more self-confident by making it easy to dress well. We do this using a combination of human stylists and powerful machine learning algorithms to recommend each guy the perfect things just for them-in their size, budget, and style-which they can then buy in one place.?Your core responsibilitiesDevelop advertising concepts from scratchCollaborate with our Styling, Content and Product teams to help us understand our usersSource and create imagery which will represent Thread in advertisingWrite copy which effectively persuades people who've never heard of us to give us a tryManage a small budget to learn to test and develop the best ads into winners which drive our business??Perks and BenefitsExperience life in a fast growing startupWe've been slowly hand-picking an all-star team, so you'll get to work with incredibly high calibre colleagues across a wide range of disciplines such as styling, fashion buying and designGain first-hand experience of how to start, grow, market and raise funding for technology startups (perhaps useful for your own company one day)Be part of a values-led team that are working hard to create one of the highest quality cultures in the world. Learn more about how we're doing this in our culture deckRelaxed, sociable work environment with lots of responsibility and autonomyFree team lunches 4 times a week, drinks and snacks together as a company on Fridays, monthly company social eventsA competitive salary?The ideal personIs willing to get into the detail of marketing channels to think of innovative ways to communicate our messageCan write in a range of styles, learning from Thread's experience in direct response, modern brand agency methods and channel specific best practicesIs determined to keep going. Persistence is keyHas some experience with the creative tools of the trade: photoshop, photography and especially video skills are a huge advantageCan work fast producing creative content under time pressureA strong and careful sense of craftTakes constructive feedback well. Is happy to speak up and provide this for others from Youth In Jobs https://youthinjobs.co.uk/job/64622/creative-marketing-intern-paid/

[blogpaperwritingservice]

Reflective Journal

My Views on Mass Media or Effects of AdvertisingWrite a 3/4 to 1 page journal entry (300 to 500 words) in which you:The specific course learning outcome(s) associated with this assignment are:Answer rating (rated one time)

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