#advancedplanning
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shuttech · 2 months ago
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Maximize YouTube Ads with Google’s New Advanced Performance Planner Tool
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Boost your YouTube Ads performance with Google's new Advanced Performance Planner tool! 📈 This powerful feature helps you optimize ad strategies, forecast campaign results, and maximize ROI with precise data-driven insights. Whether you're running large-scale campaigns or just getting started, this tool can make a big difference in reaching your target audience efficiently. Get ready to elevate your advertising game and achieve better results on YouTube! 🚀
https://shuttech.com/technology/maximize-youtube-ads-with-googles-new-advanced-performance-planner-tool/
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Valtitude -Inventory Optimization and Management- Min Max Models
Re-order Point
Demand During Lead Time
Definition of MIN level in the Min-Max Model
Definition of MAX level in the Min-Max Models
Inventory Cycle and Cycle Time 
Cycle Stock
Time phased Order Point (TPOP)
Lifetime buys and Minimum Buys
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demand-planning-consulting · 2 months ago
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Demand Planning -Business Plan
The Business Plan or the annual Budget often follows the following outline:
Strategic analysis of external factors
Economic
Political
Competitive
Internal Factors
Development of a Sales and Marketing Plan
Calendar Monthly forecast
Operating Budget
Manufacturing Costs
Administrative costs
Sales and Marketing Overheads
Capacity and other bottlenecks
Organizational Consensus
Revisions to Spend and volumes
Management buy-in
Outlining Key risks and opportunities to the Annual Budget
Key process driver is forecast reconciliation and a methodology to determine and analyze exceptions. Reconciliation can often be painful. And it can be made worse by a simplistic process lacking an exceptions methodology. Identifying major variances and diagnosing the root-causes for the variance can quickly result in plan consensus.
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Valtitude -Advanced smoothing models
First Order Exponential Smoothing
Holt Models to accommodate the trend
Holt-Winters Model
Exponential Trend and Dampening
Interaction between components
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valtitude-causal-modeling · 3 months ago
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Valtitude -Determining Market Share 
Share estimates of the total market can be done as an objective or target estimates based on the promotional plans and budgets committed to achieving that share.  
The other option is to forecast consumption independently and derive the share through two different estimations, namely the market and the consumption. 
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valtitude-forecast-pro · 3 months ago
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Valtitude -Forecast Value Add Reporting
With Forecast Value Add reporting you can track accuracy across each step of your forecasting process.
Easily compare the statistical forecast, final forecast, and/or specific overrides to what actually happened. This at-a-glance report helps you quickly identify which steps or participants in your forecasting process are adding value and which are making your forecasts less accurate.
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Valtitude -Creating Segmentation
Why we need to create segmentation?
This helps planners with planning priorities and brining attention of other stakeholders into consensus process.
For an advanced demand planning team, segmentation helps to define the statistical modeling strategy e.g. for high volume products we can go with a custom advanced stat model for low volume a simple exponential would be a good starting point.
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Valtitude -Supply Chain Exception Management
Supply Chain Exception Management
Design, Analysis, and Implementation of an zupply chain exception management approach have helped companies to:
Streamline the planning process.
Improve forecast accuracy significantly.
Focus on the major supply chain drivers that improve the bottom line.
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SAP IBP is a popular supply chain planning tool among many Fortune 1000 companies today. SAP IBP can help you create better demand forecasts and finished goods plans when properly implemented together with appropriate training for the planning professionals.
The main focus is Statistical modeling and forecasting in SAP IBP. We will cover the various modeling strategies including the automatic model selection procedures. We will spend quality time on explaining data analysis and graphical review in IBP.
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Valtitude - Forecast Performance Metrics:
Mean Absolute Percent Error
Forecast Bias
What do we learn from forecast error?
Introduction to Exceptions Management
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Valtitude - Product Portfolio Management
Impact of Data Volatility on Forecasting
Measuring Volatility
Impact of multiple Extreme Observations on Volatility
SKU Segmentation for demand modeling & inventory strategies
Modeling by exception
ABC analysis - Classification philosophy
Pareto analysis  based on dollar usage
Item criticality
Excess, obsolete and Slow-moving Alignment with the product lifecycle
Discontinuance and end of life (EOL)
Process flow for Segmenting SKUs
Example using a three-dimensional matrix; ABC / Volume / Critical / Status; the excess, obsolete impact of Segmentation on Cycle Counting and Inventory Accuracy.
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Valtitude -What is Account Based Forecasting
Account-Based Forecasting is :
an integrated approach
to leverage customer intelligence (both inventory and retail activity)
to model promotional activity into both Sales and shipment forecasts
to build a deployable DC level Plan.
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Demand Planning software applications provide:
Good demand planning software applications provide features to plan for events:
1.  Some offer statistical models that can help precisely model the impact of events.  
2. Many others offer features to plan and differentiate promotional plans manually through planner intervention but perhaps not advanced models that can forecast lift.  
See the chart above that illustrates baseline and event spikes. 
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demand-planning-consulting · 2 months ago
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Demand Planning -Business Planning and Budgeting
Conducted as an annual exercise, the business plan is the volume, cost and profit plan for, typically, the upcoming year. This is also referred to as the annual budgeting process. Some companies conduct this as part of the long-range forecasting process, which cover anywhere from three to seven years.
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Business planning is critical for every company, while long-term forecasting is indispensable for companies with longer product development cycles. The long-term plan provides the inputs for capacity planning and other long-term expansion initiatives.
It is common knowledge that longer-term forecasts are more erroneous than short-term forecasts. There are more dynamic variables and error processes at play in determining the conditions expected to prevail in the future. So it is also necessary to subject your forecast to a sensitivity analysis to understand the robustness of the forecast if the underlying economic and business environment changes. DemandPlanning.Net has developed a unique methodology to develop long-term forecasting and analyzing forecast sensitivity.
Often the annual Marketing Plan is the driver for the demand information in the annual budget. The Marketing Plan is developed with a volume forecast for the year along with the spending levels necessary to create and sustain the expected demand for the products. Marketing-mix modeling is a key component of developing the Marketing Plan.
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Valtitude - Data Integration and Cleansing
It is all about the data
The Forecast Problem and Data collection
Define True Demand
Data challenges  - Shipment Vs. Orders  - Gross Demand Vs. Net Demand
Historical shifts in demand
Data filtering
Outliers– Identification and Correction
The process to Identify Outliers
Tolerance band
Methodology for outlier correction
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valtitude-causal-modeling · 3 months ago
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Valtitude -Market Modeling 
Market Share Forecasting involves forecasting the total market and your own consumption, and estimating the share of the market. In the retailer to consumer model, what matters most is the shelf take-away. Marketing Strategies aim to maximize shelf consumption (and usage) and increase your own share of that consumption. 
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The ease in forecasting the total market for a particular product depends on the industry. It may be as easy as obtaining it from the external sources to estimating market estimates through a series of forecasts involving syndicated data and POS data. 
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