#adsspending

[jhavtechstudios]

ypercasual games have experienced stable growth over the past couple of years, accounting for roughly 33% of the top 100 games worldwide in 2021. Hypercasual games are known for their simple “tap-to-play” mechanics that’s based on conventional arcade games. This minimalism is largely the reason that has made it easier for app developers to launch their own hypercasual titles. According to a new report from mobile gaming ad experts Tenjin, Android has reached a record high 57% share of hypercasual games' ad spend. This is quite a feat because in the first quarter of 2022, ad spend was split 50-50 between Android and iOS.

[topicprinter]

Sideproject MarketingAfter my (previous post) I've been getting a lot of questions in my inbox from people asking me How I get clients to my agency?So, right now I'm running a Design firm that offers unlimited UI design to software teams, but this isn't my first agency and I've been getting high-ticket clients for almost 8 years. For design AND development projects.Instead of answering everybody individually, I thought I'd write a short post. The strategy I've been using to bring in clients does not include:Spending money on adsSpending years building a social followingGoing to networking eventsCold callingThere's nothing wrong with any of these methods, but as a maker, I'd rather spend time... making things. So if you're a designer or a developer, and hate all of those things listed above, try out the following strategy to attract clients to your agency on autopilot:It's called: Side project marketingI did not invent this, do a quick google search and you'll find a ton of awesome articles on this subject. But basically this is what it's about:You build a side project, separate from your main/core business. The side project needs to be something that is 100% free, easy to build and provides massive massive value to your target audience. I'm not talking about an ebook (though you can do that), but a high value tool. It might even look like a full fledged stand alone startup company.Then, instead of promoting your agency, you promote that side project. Why? Because it's something that (hopefully) provides instant value for free. People are more likely to share an awesome free and simple tool vs the website of your agency. So marketing the side project, simply by posting it on relevant forums, sharing it with bloggers, sending it to journalists to potentially write about, will make it a lot easier to drive traffic to those side projects.On the side project, there's a link to your core business/service. A percentage of the traffic, will visit your core business and... if what you offer is relevant to that audience, convert to a customer.Here's a real life exampleSo before we started offering unlimited UI design, we were just designing logos. That's it. We started out as a tiny logo firm. What we did was build a website called Logodust. Logodust is a website where we open source our unused logo designs. Then we posted it on Hacker News, sent it to a few bloggers, and before we knew it, Logodust was featured on Product Hunt, TheNextWeb and a bunch of other high profile websites.A good chunk of the traffic, ended up hiring us for a premium logo design service. Until this day (this was about 2 years ago I think) we get clients on auto pilot, from that one side project. Without looking for clients.conclusionSo... Use your making skills as your marketing skills. Build awesome free tools and services that are easy to market. Tools and projects that people are likely to share because they offer something unique and of high value. Then convert a small chunk of those visitors, to paying clients for your agency.Let me know if this was helpful.