#adjusting for sample size and the fact a lot of people messaged me about others they couldn't vote for
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farmerims · 6 months ago
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🎊 Congrats to Shane for being the most divorced! 🎊 (this is all for fun, shane is very beloved and my sample size was v small so could be innacurate and definitley shouldn't be used as fact)
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yamithediaperdork · 4 years ago
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Putting a brat in his place
Bakugo was less then happy as he stormed into the local drug store. Of course one could point out that the blond hero in training had a default setting of less then happy unless he was making someone else miserable, but this was a fouler mood then normal. the main problem for the wanna be hero was the fact that his bitch mother had gone out of town for the weekend leaving him alone (that in itself wasn't so bad, as things when easier without her around) but the problem stemmed from the text message she had sent him, telling him she had forgotten to get him his 'bed time pants' as she called them, and he needed to pick some up. His bed time pants were of course their not so subtle code word for his night time diapers, something he had needed since a training exercise had gone horribly wrong and he'd ended up blasting himself towards stupid Deku's fist while trying to get his balance. the end result had been a high impact of his boys on the dweeb's fist and it had taken half a week for him to get his day time control back (and even then had to monitor is fluid intakes) and he still hadn't manage to keep a bed dry in the 3 months since it had started. Adding in just how much he pissed in his sleep, Bakugo couldn't get by with anything close to discreet and his mother had taken delight in pointing out only the bulky thick diapers mean for teen babies (A growing crowd in the city) stood up to his punishment. As such he left it to her to go and buy the damn things, always dreading what awful stories she had to be telling about her widdle super soaker (a pet name she'd given him and he fucking hated it) He'd of gone to a different shop for the stupid things but the one his mother used was the furthest away from the school and best for avoiding any of the dweebs in his class seeing her with one of the over sized packages in her arms. As he stormed down the aisles heading for the diapers, he gave off a wave of malice powerful some of the customers backed away, and others were worried this was a prelude to some form of robbery. This wasn't helped when after looking around for 20 seconds in the deceptively large drug store, he reached for a young male clerk and grabbed him by the collar, pulling him close to his face. "where are your fucking diapers? the big ones?" he asked. "I..I..I.." "Don't make me repeat myself!" "IN THE BACK PLEASE DON'T HURT ME!" The clerk cried out, a 24 year old twig of a man who would end up needing diapers himself for a week having nightmares about all of this. as he was dropped to the floor on his ass, the blond menace bent over and the clerk felt himself losing control of his bladder, sure that this was it and closed his eyes tight. "Thanks. here, use this and get yourself a pack." The clerk opened one eye and then the other, the blond was smiling and holding out some money. Sure that it was a trick, the young man scrambled out of his puddle and flew for a door marked employees only. "Sheesh. try and be nice.." Bakugo muttered then shrugged and headed for the back. Getting to the wall of diapers in the back, Bakugo felt his cheeks heating up those anyone who dared to try and look at him as he browsed got a glare powerful enough to send them running before he found the brand his mom usually got him, not as easy as it should of been since she made to have them in his underwear drawer by the time he got home. And he could see why. "Little stinkers delight?" He read, a eye twitching and fighting the urge to blast a hole in the wall. if it wasn't for the samples of the diapers next to them, he wouldn't of ever pegged it as being his brand but there it was, white with the the little chibi hero's in diapers fighting chibi villains in theirs. Picking up the pack he read the back, and realized why his mom always had a case of the giggles when he got diapered at night. 'Perfect for the big baby who wants to go boom boom or just soak in their tinkles, stinker's delight promises 24 hours protection from rashes, bad smells and leaks. let your little guy or gal stew in their smelly diaper and enjoy being the big baby they are.' "...I'm going to kill her when she gets home." Bakugo said, and yet he put the pack under his arm and stormed towards the check out. it wasn't that he wanted to wear the damn things, just he wasn't sure if they really were the best or if it was his mothers sick sense of humor at play. and beside, he didn't wanna blow his spending money getting a bunch of different diapers to try out. Thankfully his intimidating presence encouraged other shoppers to go back and look for a few other things, so they cleared up the line up for him and he made it to the clerk, a lady in her late forties. "Oh ho ho! Anther big cute baby! where's your mommy or daddy little one?" she asked, clearly not bothered by the malice he was putting out. "Cut the chatter, just sell me the fucking huggies." "tch, you kiss your mommy with that mouth? I have a good mind to spank your bottom for that!" The lady scolded and despite himself, Bakugo suddenly felt a lot of shame. "I uh..I just..I'm all by myself this weekend." He found himself saying. "And my mommy usually gets the diapers for me while I'm at school." Bakugo whined, and then his fucking THUMB found it's way into his mouth, him sucking on it and some drool leaking on his chin. "ohhh I see. Well I bet you're just grumpy you'll have to change your own diapies. I forgive you~" the lady said and suddenly Bakugo felt like his old self again. "...What the fu-" he started to say but the lady locked eyes with him again. "You youngsters aren't the only ones with quirks young man. and I don't like bullies like you scaring my employees. Now, I want you to be a good boy, stop taking your anger out on needing diapers out on others, and go home." popping his thumb out of his mouth Bakugo growled. "Who the FUCK do you think you ar-" "Why is it I always get the bratty ones in my store?" The lady signed. " I think I know who you are, your mother has told me a lot about you." the lady said, taking control again and Bakugo plopped on his butt on the floor, sitting cross legged and sucking on his thumb again. "When you see her on Monday tell her to come and pay for your diapies, and a few other things I'm adding to your bag." She called down, leaning over the counter before adding a package of pacifiers and a few sippy cups to a big plastic bag with his diapers in them. Bakugo tried to growl, to tell her off but popped his thumb out of his mouth instead and gave a small smile, before getting to his feet and accept the bag, then bowing. "I've locked you in 3 year old mode, with some exceptions. you'll be able to look after yourself if you have too, but will be drawn to find one of your friends to help you out. it'll last for 72 hours OR till you can stop being a mental brat for a hour..so I'm guessing 72 hours." the lady said then plastering a big smile on her face made a little shooing motion. "now you hurry home and get your diapies on before you have an accident!" "Yesh auntie. fank ku." Bakugo lisped back even as his face flushed, then bowing again he hurried out of the store. Try as he might, Bakugo couldn't seem to get full control of his body back, which meant he had started to skip, swinging the bag back and forth, while badly trying to whistle, just like he used to as a toddler. as he came up to a crosswalk he whined loudly and found himself looking around for a adult or big kid to help him across since mommy told him he wasn't allowed to cross those without her or someone helping him. 'Oh this is fucking bullshit! a big kid? I am a fucking big kid! the fuck am i doing!?!' Bakugo mentally ranted, figuring losing a few minutes of his clock wouldn't hurt too much in the long run. "Hey Bakugo! Wait up!" came a voice Bakugo knew, and mentally he groaned and swore while on the outside he smiled and turned to face Inasa. "Hiiii Inasa! How's you?" Bakugo asked, grinning ear to ear. "i'm glad your hear! I need help getting across the street!" the other boy paused for a second, not quite sure he had heard Bakugo right, then noted the back he was carrying which being a clear plastic bag, did nothing to hide the babyish items in it. "Uhhh..Ok. what's all this?" Inasa asked, smirking. "Oh! these are my diapies, and some paci;s and a sippy cup cuz auntie said I hafa big a little guy till I learn mah lesson, or 72 hours pass." Bakugo said cheerfully. "...heh. ok. Am I being pranked? who are you really? a shape shifter or something?" Inasa laughed and shook his head. "If Bakugo finds out what your doing he's gonna be mad so you be-" "Noooo it's really me! I was being a BUTT in da store getting mah bed time diapies and got a attuide adjustment!" Bakugo said, shaking his head then looking thoughtful, pulled out his wallet showing his school idea. 'Oh fuck my life!' Bakugo mentally groaned. "Ok..huh..well I mean.. did she hurt you or anything? Inasa asked, looking unsure of what to do. "Nope! just making me act like the 3 year old I am, minus, the meanie beanie parts!" Bakugo giggled and then blew a raspberry. "Sooo can you help me across the road? Pleasssssse?" he asked, bringing his hands together in a plea. 'Please say no please say no please say no plea-' Bakugo chanted in his head. "heh, I suppose so, Guess I better stick with you and make sure you're all safe." Inasa said and held out a hand for the little big boy. "Oh my gosh! that would be great! we can watch cartoons and play toys and everything!" Bakugo gushed and took the other boys hand. 'just fucking kill me now.' Bakugo thought. Getting back to his place had been quick and easy with Inasa using his quirk to speed things up and Bakugo despite his best mental efforts had giggled like a goofball the entire time, clapping his hands and asking for them to go again even as they landed in front of his apartment. "Maybe later little guy, i don't think the big you wants a bunch of people seeing you with all this little guy stuff." 'oh you fucking think!?!' By this point Bakugo had given up behaving himself and hoped that when he went to sleep that would count and he could just wake up and threaten Inasa to keep his fucking month shut, though he doubted he'd be that god damn lucky. as they came in Bakugo's bladder suddenly came to life and he started to do a potty pants, while holding onto Inasa "heh, gotta use the potty little guy?" Inasa asked. "yeah! Over there! help?" Bakugo asked, dancing in place and a hand on the front of his black jeans. "I dunno how to undo my jeans yet!" 'BULLSHIT! HOW THE FUCK WAS i GONNA GET OUT OF THESE PANTS OTHERWISE!?!' Bakugo ranted. "Ohhh I see. Ok." the other boy laughed, wishing he was brave enough to take pictures but it wasn't hard to picture Bakugo hunting him down once this was all over to get them back. Leading the squirming younger boy to the bathroom, he got Bakugo's jeans down and suppressed a laugh, wondering if Bakugo knew he was wearing training undies, the bulk and dino design on them gave them away. 'fucking leave fucking leave fucking leave!' Bakugo thought, of course today of all days he had humored his mother and wore the trainers. "Can you stay in here and make sure the toilet doesn't eat me?" Bakugo asked out loud, as he tugged his trainers down and then sat down on the potty, a hand going down to make sure his less then stellar member stayed pointed in the bowl as he started to go tinkle. "Pffft, why would the toilet eat you little guy?" "Momma told me bad boys who don't feed it enough get eaten so I try and give it lots but I tinkle my pants a lot and poop'em too sometimes." "Ooooh I see." Inasa said, his grin growing. "I'll stay here and protect you then. don't worry." 'I'm fucking nuking that old lady AND her show when this wears off.' Bakugo swore. After finishing up with piddle, Bakugo stayed on the bowel for a few and grunted, trying to make poopies but when it was clear it was a no go he slid off and dabbed at his hairless sex with some tissues then tossed them in the potty and flushed. "So are you naturally hairless or do you shave?" "oh! no hair down there. Momma said not all boys grow up at the same rate." "Ahhh. I think I understand why you're always so mad." Inasa said. this went over the little persona's head but mentally.. 'Oh fuck you and the horse you rode in on. fucking bastard!' "Ummm Mister Inasa?" Bakugo asked, his undies pulled up and having stepped out of the jeans. he was rocking back and forth on the balls of his feet and poking his fingers together. "yeah Lil guy?" Inasa asked, having a feeling what the little guy was about to ask. "Could you mayyyybe help me get one of my diapies on? I don't wanna hafa bug you ta come in and protect me every time I need use the potty." Bakugo said, blushing and going from pointing his fingers together to rubbing the back of his head, looking sheepish. 'don't you fucking dare say yes!' Bakugo roared, positive that if nothing else, every telepathic quirk in a 30 block radius heard his cry. "of course I'll help you!" Inasa gushed and ruffled Bakugo's head. 'their never gonna find the body.' Bakugo promised himself, fuming. Getting the bulky diaper on Bakugo wasn't as hard as Inasa had feared it would be, though he had a feeling the only reason Bakugo was being good as gold was the effects of the quirk he was under. The little guy in attuide (and some parts of his body) had dashed off to his room while Inasa took out the items from the bag and opened up the pack of pacifiers and taken out one of the thick diapers. He'd been about to ask Bakugo what he was doing when the little guy came out with a teddy bear print changing pad and a yellow diaper shirt with a teddy bear head printed on the front. "Momma got me these ta make my diapering and stuff easier!" Bakugo giggled as he set them down, then tugged off his shirt showing no armpit or chest hair. "I see~ your momma is one smart cookie huh?" "UH-HUH!" 'My mother is a sick bitch who wants to shame me into stopping!' Bakugo fumed. Far too soon though his naked butt was resting on the thick white diaper, and then he was powdered (WAY too much, he was sure some of it was gonna fly out the sides when he farted!) then the stupid diaper shirt was snapped up. to finish off the look Inasa offered up a paci, one with a yellow mouth guard to match the diaper shirt of course and Bakugo happily took, nursing on it lots and sitting up, holding out his arms for uppies. '...Ok I have to be able to black out or something. I'll give up full control and everything for the full god damn time limit, just let me blank out.' He mentally pleaded, but at last, he was fully away as Inasa picked him up and put a arm under his his butt, letting him snuggle into him. 'Seriously, the fuck did i do to deserve this!?!' Bakugo whined mentally even as he giggled out loud. As his behavior in the store flashed though his mind he just sulked and tried to lose himself as Inasa carried him over to watch some cartoons. Inasa blushed a little as they sat on the couch. he'd always thought Bakugo could of been cute if he just would stop being such a grump all the time and well, this proved his point. As a toddler in a big boy body he was just SO freaking adorable. and that was before the little guy snuggled into his side, sucking away on his paci while they watched some cartoons that had been recorded on the DVR. "having fun?" Inasa asked, putting a arm around the Lil guy. Bakugo nodded his head and smiled behind his paci, though Inasa was sure that mentally, he was being called every name in the book. "You want a snack or something?" Bakugo shook his head now, and wrapped his arms around Inasa,making clear he was his snuggle buddy for at least a little longer. "Alright. just do me a little favor and give me a heads up before you go boom boom ok buddy?" Inasa asked, and ruffled Bakugo's hair. 'Code brown code brown! get me out of this fucking diaper and on the potty!' Bakugo mentally cried out, feeling the need growing. to his horror his body however just nodded and snuggled back in, either unaware or wanting to surprise Inasa. Bakugo of course wasn't a stranger to loading his diapers, at least in his sleep, it had happened often enough he knew the feeling and how to ID the smell by now. going in his diapers while awake, and on purpose however was NOT something he ever wanted to experience and he fought hard against the forces keeping him from controlling his own body to get a semblance of freedom back. Sucking hard on the paci, Bakugo started to grunt a little and Inasa looked down, smirking and knowing what the little guy was doing, or at least trying to do and debated on calling him out, but in the end decided to leave the naughty lil stinker to it, and just moved a hand down to the boys rump now and then, checking for signs of squishyness. As it turned out he needed of checked, as a muffled poot and a bunch of giggles from behind the paci let Inasa knock that the boy's efforts were paying off, still, as the farts came one after anther there was only a faint whiff of baby powder and then a fruity smell (the stinky smell protection from the diapers of course) and so he moved his hand down to check. Sure enough the bottom was puffing out and there was a squishy feel. "Bakugo, didn't I ask you for a heads up?" Inasa scolded lightly, but kept smirking. 'this is so fucking grosssssss!' the blond wailed in his mind. Bakugo on the outside however just put a little look of 'who me, and pointed at himself. "yes you you little diaper filler. Oh well, might as well keep going. not like you smell terrible..yet. I'm sure it'll be a sucker punch when i go to change you." Inasa laughed and Bakugo snuggled into him. 'This is gonna be a LONG fucking 3 days.' Bakugo whined, wishing he'd of just gotten his diapers without being a brat. The End
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sawadqader · 5 years ago
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The Comfort Of Organic Cotton Infant Garments - The Best and A Lot Of Terrific
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podcastcoach · 4 years ago
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The Zoom Podtrack P4 Portable Podcast Recorder
The Zoom Podtrack P4 is coming out next month (from what I hear) and this appears to be a game-changer for those podcasting on a budget. Here are some of the features of the Zoom Podtrack P4:
Zoom Podtrack P4 Podcast Recorder Four mic inputs with XLR connectors Four headphone outputs with individual volume control Gain control knobs and mute buttons for each input Phantom power for all XLR inputs Automatically prevent feedback from call audio using the Mix-Minus function Easily connect your phone using the TRRS connection Trigger sound effects using four assignable Sound Pads with 11preset sounds All input sources can be recorded on separate tracks 16-bit /44.1kHz audio WAV Records directly to SD, SDHC and SDXC cards up to 512 GB 2-input, 2-output USB audio interface Class-compliant mode for iOS compatibility Up to four hours of use with just two AA batteries or a USB power supply Can be powered via 2 AA Batteries Can be powered via USB or Zoom AD-17 AC Adapter
Comparing the Podtrack P4 to the Rodecaster Pro
Zoom P4 VS Rodercaster Pro
Zoom Podtrack P4 Manual (pdf),
Price: Zoom Podtrack P4 is $199 Rodecaster is $599
Audio Processing: The Rodecaster has built-in APHEX audio processing and mic modeling. There is a "big bottom," an aural exciter, a compressor, and noise gate. The P4 has a low cut (to cut out unnecessary frequencies) and a limiter (to make sure you don't peak and distort). ThePodtrack P4 does have very powerful preamps that are very quiet. The Rodecaster also features a built-in ducking option so if the host is in channel 1, and someone tries to talk at the same time this feature (which can be turned on and off) will ensure the host (mic 1) is heard.
Sound Pads: The Rodecaster has 8 pads for sound effects vs the 4 on the P4. If you're doing things live and want the ability to play sounds with a press of a button. As both the Rodecaster and the P4 have the ability to plug a phone in and you could use an app like Backpack studio which enables you to have a ton of sound pads.
Slider Vs Knobs The Rodecaster has sliders vs the knobs on the P4
Storage: The P4 has a SD card, the Rodecaster has a micro SD Card. On their website, the Rodecaster mentions Micro SD up to 256 Gigs. The Podtrack P4 mentions card up to 512 Gigs. Both of those sizes are huge.
Bluetooth: The Rodecaster has built-in Blue Tooth, the P4 has an optional BTA-2 Bluetooth option ($49)
Recording Sample Rate: The Rodecaster records in 48khz/24-bit, the P4 is 44.1khz/16 bit. While I don't feel this makes that much of a difference (as in the end your podcast is listened to in earbuds, car speakers, and portable speakers). However, if you're doing anything with video, your video editor will be happy you have the ability to record in 48khz.
Number of Tracks: The Rodecaster can record up to 8 tracks, the P4 records up to 4 Both units provide a stereo mixdown, and in addition to the mic inputs, they provide tracks for the pads. The Rodecaster has the ability to turn off the multi-track recording.
Recording Into Your Computer Both send a stereo mix to the computer (great for live streaming), but the Rodecaster can also send map individual tracks to channels.
Interface The Rodecaster has a touch screen. The P4 has a simple to use menu system.
Markers The Rodecaster has the ability to add markers (which can be very useful for editing) While other room recorders have this feature the P4 does not )
Outputs The Rodecaster has 4 headphones out in addition to a stereo out. The Zoom P4 has four headphones out.
Footprint: The Rodecaster is 14" X 11" the P4  4.1" X6.1.' This might be important for those with smaller desktops. The P4 is  1/4th smaller than the Rodecaster.
For my friends across the pond the Rodecaster is 350 mm x 275 mm the Podtrack P4 is 112 mm x 155 mm
Warranty: RodecasterPro: Limited 1-Year Warranty with 1 Additional Year upon Registration. (source BNH). Podtrack P4: Limited 1-Year Warranty (source BNH).
If you're looking for a great sounding unit, and never need to record more than four sources, this is a great unit. Audio snobs will complain about the lack of ability to record in 48khz/24hz but 44.1/16 will be fine for something that is heard in-car speakers and earbuds. Some will complain about sliders vs knobs. The knobs help cut the footprint which gives you your desk back. If you want to achieve the tone of the rodecaster you will need to invest in some plugins. If you're on a budget and want an easy way to record separate tracks including the phone, this is worth checking out. Just don't drop it.
Check out the Zoom Podtrack P4
The Zoom ZDM-1 Dynamic Microphone
I must confess that the Electrovoice RE320 has been my mic for many years. It's also close to $300. The ZDM-1 comes with a pop filter, "stand" a cable, and headphones for $120. I didn't think it was fair to compare it to the RE320 so I pulled out the Rode Podmic (another microphone designed for podcasters for around $99).
Both microphones are very well built, and when I kid about using them as a weapon, I'm not kidding. You need a sturdy stand to hold these up. The ZDM-1 has a great mount that screws into the bottom and just seems solid. The Rode Podmic also is well built.
The Zoom ZMD-1 has 50 Hz to 18 kHz frequency response with tight bass and smooth highs enhance vocal tone for radio, podcasting, and more
The Rode Podmic has a frequency response of 20 Hz to 20 kHz. In specs, it should pick up a bit more bass and a bit more high end.
While neither one of these microphones sound bad, I thought I heard a little more high end and sibilance on the Zoom ZMD-1.
The one thing that Audio Technica, Zoom, and other microphone companies need to quit doing is giving us microphone stands that are 100% completely worthless. While the TPS-4 stand that comes with the ZDM-1 is sturdier than the other worthless microphone stands, They are so short that you have to do a bizarre yoga pose to lean over to use it. Either invent a new mic stand as an accessory, or just include the clip/mount and lower the price. Nobody in their right mind is using the TPS-4 microphone stand.
The Zoom ZHP-1 Headphones were amazingly clear. The high end was crystal clear to an almost alarming point. The somewhat self-adjusting headphones fit nice and snug and really cut out the outside world. I used other "included" headphones with other microphones and they were typically uncomfortable and had the fidelity of a record cut out of a cereal box (you have to be over 50 to get that). These had a nice sound, and I love that the cable can be disconnected at the headphones (great for those of us who are always tangled in or headphone cable.
For $199 this a good value with a solid mic, nice pop filter, study mount and comfortable headphones to boot. Just pick up a nice boom arm (are strong desk stand as it is heavy).
August Question of the Month: What Keeps You Going?
This month the question was, "What has kept you going with your podcast when others have stopped?"
Kris and Kristine from the Kris and Kristine Show
Kris and Kristine are engaged and this is just another great way of spending time together. (everyone together  - awww....). Kristine said, " I'm big on trying to constantly strengthen our relationship. And there's a lot of research that says, for a woman, when she invests in the hobbies and the interests of her partner, then it really helps to build that bond. And so Kris could have loved going to golf or you could have had all these hobbies that take you out of the house and away from me, but instead, you choose to build and grow a hobby with me. What woman wouldn't want that from her significant other that you want to spend dedicated time with me?
These are super nice peeps and I wish them the best when they get married in November. Check out their show at www.krisandkristine.com
Curtis Longellow from the Rerozest Podcast
Curtis Longfellow from the Retrozest podcast needed an outlet. He wanted to talk about all things retro (70's and 80's) and by starting a podcast he attracted other people who are just like him.
It turns out it's really paid off. Diane Franklin, the actress who portrayed Monique Juno in the classic 80s dark comedy film Better Off Dead, granted me an interview in celebration of the 30 fifth anniversary of the film. In fact, it just posted yesterday.
The other thing that keeps me going is the power of podcasting network shows. In fact, via Episode Number 678 of the School of podcasting, you really prepared me for the aforementioned interview with Diane Franklin. What was supposed to only be a 45-minute interview ballooned into an hour and 15 minutes. This was largely because the tips you shared on Episode Number 678 really prepared me and helped me to frame and ask some very unique questions, which kept the stories from Diane flowing.
Additionally, you recently did a short review of my AC DC Back in Black 40th anniversary episode on your Podcast Rodeo Show. You shared several tips which helped me to plan for future episodes. And also you pointed out a glaring typo on my podcast description to which I immediately responded and corrected. Thank you for all you do. Dave. I suspect that your contribution to teaching about podcasting is really keeping a bunch of podcasters going, keep up the good work, and check out the retros s podcasts at retro zest.com forward slash podcast.
Civilla Morgan from the Childless, Not By Choice (and Not Just Another Religion and politics Podcast)
Here is what Civilla from the Childless, Not by Choice had this to say, "I believe I believe in the power of podcasting, I believe podcasting is a Message carrier. And I can see the results of it because of the response that I get. I may not be at a million downloads. But I'm hearing from people whose lives are literally being changed when they listen to the Childless, not by choice podcast episodes. They're writing into me.  One woman just called me about a week ago from Holland on speakpipe on my website, and she left a message because she was so excited to find thes podcast, she couldn't believe it. And she had to tell me all about what episode she was on and how the podcast has completely absolutely helped her and that she just recently joined the Facebook group.
I've got to keep going. I've got to keep getting the word out. Slowly but surely it can be tedious. There can be deep valley moments where you just want to throw everything across the room and just walk away from it all. And then those awesome mountain top moments where you get that awesome interview, like when I got that interview with you, Dave Jackson. And so you have to take the good with the bad when it comes to podcasting and I just love that I can get the message out whether it's the Childless, not by choice podcast, or the Not just another religion and politics podcast where I get to say my part as to how the Christian community is behaving (or misbehaving right now), in some instances. It's just a way to get the word out to get your message out. It's truly a message carrier. And that's why I'm still podcasting.
Craig Wealand from Ingles Podcast
Here are the reason Craig keeps podcasting:
I podcast with a co-host, who I've known for many years. He's a very good friend. And it's a lot of fun to get together with him. once every three weeks, batch record some episodes, then have a nice lunch together and just hang out, just be with someone who I really like. We have a laugh, we have fun together. So one big element of the fun I get from podcasting is getting together with my friend and colleague.
I think we're helping people with our product when I know we're helping people, we get feedback, voice messages, emails, telling us that because of the podcasts, we've helped people, get promotions, find a job pass an exam in English, so we know that we're doing some good out there and then keeps us going the feedback from our community.
 I really like the podcasting community. They're a great bunch of people. And I enjoy hanging out with podcasters. I feel very comfortable when I'm with podcasters. And, and over the years, I've made some really good friends in the podcasting community going to events and conferences, and meeting people online. So I really like being part of the community. And it's much easier to be part of the community if you have a podcast.
I think I really like creating something that wasn't in the world before. Hopefully, that's a good thing. It might be a bad thing. But I like the idea that we've put something out there that might be of use to people and it didn't exist before we turned on the microphones.  I like the idea that I've created something.
Check out Craig at Ingles Podcast
Dave Jackson from the School of Podcasting
I've always said that podcasting scratches every itch I have.
It is somewhat technical, and I'm somewhat of a geek.
You are in 100% control and you can do anything you want. As a creative person, I love that.
I get to help people. As someone with a teaching background, that puts a lot of "Gas in my tank."
As someone who spent myself into bankruptcy trying to have children (and failed), this is somehow my "Legacy."
Check out all of Dave's shows at www.powerofpodcasting.com
September Question of the Month
Right now, I'm obsessed with the word, Interesting. When you hear the word interesting, what comes to your mind. If someone who spoke another language and asked you to explain what Interesting mean, how would you describe it. Feel free to "riff" on your thoughts of interesting, and explain any examples of content you feel is interesting. I need your answer by September 25th, 2020. 
Go to www.schoolofpodcasting.com/question
Ready to Start Your Podcast?
I love helping people plan, launch, and grow their podcast. I have multiple plans and scenarios to meet any budget. Let's work together.
Check out this episode!
0 notes
lucyariablog · 6 years ago
Text
5 Research-Based Actions to Improve Your Content Marketing
Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article.
A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing.
Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. (And stay tuned for new research results this fall.)
1. Focus on building an audience
Across every vertical examined, the research shows a year-over-year increase in the percentage of marketers who agree their organization is focused on building an audience regardless of their overall level of content marketing success.
And that’s good news, considering the consent-based marketing approach now required by GDPR and other consumer privacy legislation. As Robert Rose recently wrote:
Data given, rather than scraped or gathered unwillingly, is simply more valuable as a marketing asset … Then it stands to reason that providing valuable content-driven experiences where the data is given willingly, trustingly, and actively is the way to not only comply but to thrive in this new business environment. Right?
CMI has preached this message for years. People who sign up to receive your content are people with whom you’ve been given an opportunity to build a relationship.
People who sign up to receive your content give you the opportunity to build a relationship, says @LisaBeets. Click To Tweet
Handpicked Related Content:
B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America
Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends — North America
Technology Content Marketing 2018: Benchmarks, Budgets, and Trends — North America
How you can use this insight
Audience development is a key goal for content marketing. Check how your numbers look versus one year ago. Can you tie subscriber growth directly to individual content marketing initiatives? Do you have solid audience personas so you target the right people? (CMI offers a lot of great information on buyer personas; check out Robert’s recent post for new thinking and recommendations around this topic.)
Of course, the quality of your subscriber list is as important as the quantity. Read this post for considerations on why the occasional purging of your list may be helpful.
The quality of your subscriber list is as important as the quantity, says @LisaBeets. Click To Tweet
Finally, evaluate how your audience is nurtured once they subscribe to your content. Although the buyer’s journey is never linear, ensure that your subscribers are receiving a good mix of steady content.
One of the primary ways to nurture audiences is via email, delivered at a frequency rate that won’t overwhelm the recipients. See Jodi Harris’ tips for evaluating the frequency and content of your emails. And make sure you study the valuable lessons the GDPR panic taught about how to communicate with your audience.
2. Get better at content creation to boost overall success
Respondents to our eighth annual content marketing survey cited “content creation” (e.g., higher quality, more efficient) as the biggest contributor to increased content marketing success over the previous year. The No. 2 success factor was content marketing strategy (developing or adjusting).
How you can use this insight
Assess the health of your content planning and creation machine. Are ideas flowing and captured? If you’re stuck, check out these ideas for breaking a creative slump.
Are topics organized in an editorial calendar? If you need to push yours further than a basic spreadsheet, look for ideas here. Do you have enough resources (talent and budget)?
For a broader picture of how to create well-written content and take your content creation to greater levels of success, check out this comprehensive article on road maps.
Handpicked Related Content:
The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
5 Sources to Inspire Unlimited Content Ideas
3. Streamline your workflow
The other part of improving content creation is developing more efficient content production. In most cases, you can improve efficiency by using sensible work processes. In fact, one of the key differences our research found between top-performing content marketers and their less successful peers is that top performers have a better handle on their workflow (70% of the top-performing B2B marketers rated their flow as excellent or very good, compared with 36% of the total sample, and 14% of the least successful).
Top performing content marketers have a better handle on their workflow, says @LisaBeets. #research Click To Tweet
How you can use this insight
If you’re challenged with content-creation bottlenecks, face the workflow issues head on. I love the tips discussed in this roundtable because the participants share real-life stories on how they improved the processes within their organizations.
If you’re among the marketers whose projects flow well, congratulations. If you aren’t there yet, document the process; it will be valuable to share when new team members and/or freelancers come into the fold.
However, as with most other processes, workflow processes may change rapidly based on shifting priorities and goals. Check out this article by Andrea Fryrear on how to use the principles of Agile marketing to respond quickly.
4. Set realistic expectations about what content marketing can achieve
The good news: Our 2018 research showed higher percentages of marketers agreeing their organization has realistic expectations about what content marketing can achieve compared with the previous year.
But what do realistic expectations look and feel like within organizations? Like so many other things, it depends. For a taste of what one startup achieved during its first two years, check out this inspiring article about Quartz, an online news company.
Your results will vary, based on your goals, resources, industry, and other factors, so walk through the steps outlined here before you get started.
How you can use this insight
Ask if your goals are realistic based on factors such as the size of your organization, its overall goals, management commitment, the nature of your industry and audience, total addressable market, competitive landscape, and available resources.
Undertake this reflection whether you recently started a content marketing project or you’re looking to refresh an existing program. If you’re in the process of overhauling your content marketing, think about what you’re changing and why. Then, read this recent article for tips on explaining your content marketing project to the rest of your company in terms they understand.
(As a side note, the CMI team would love to hear stories from marketers whose organizations have realistic expectations. Are those based on what you’ve learned from past experiences or something else? Please include in the comments or reach me through my contact information in my bio below.)
5. Make a commitment to content marketing and stick with it
Year after year, CMI research reveals that commitment is one of the most important indicators of content marketing success.
Any actions you take based on the insights here won’t get you far if your organization doesn’t have a strong commitment to content marketing.
Each success with content marketing builds upon the next. If you’re operating with a campaign-like or one-off mentality or “trying” content marketing to see how it goes – and you aren’t committed over the long haul – you won’t get long-term results.
If you aren’t committed to #contentmarketing over the long haul, you won’t get long-term results. @LisaBeets Click To Tweet
How you can use this insight
If your organization has a solid commitment to content marketing, great. Keep the momentum going by keeping your company updated with success stories, reports on new things you’re trying (and why), and metrics demonstrating results toward your content marketing goals (be cautious when you use vanity metrics, as you’ll want to show impact versus effort).
Metrics that clearly demonstrate positive impact or results get the attention of upper management and should strengthen or solidify their commitment to content marketing. For tips on how to measure and monitor your content’s performance, see this article by Jodi. To explore a new model for calculating the value of a subscriber, this article by Robert is a must-read.
If commitment isn’t strong in your organization, ask why. Who can you talk with to change this? Check out our updated guide on how to get buy-in for content marketing.
What’s ahead for content marketers? We will begin revealing the findings of the 2019 content marketing survey at Content Marketing World in September. Register today to attend and be among the first to hear the results. Use code BLOG100 to save $100.
To make sure you get the results of the latest research on content marketing in B2B, B2C, tech, manufacturing, and other segments, please subscribe to receive our email updates.
Cover image by Joseph Kalinowski/Content Marketing Institute
The post 5 Research-Based Actions to Improve Your Content Marketing appeared first on Content Marketing Institute.
from https://contentmarketinginstitute.com/2018/07/research-improve-marketing/
0 notes
hotspreadpage · 6 years ago
Text
5 Research-Based Actions to Improve Your Content Marketing
Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article.
A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing.
Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. (And stay tuned for new research results this fall.)
1. Focus on building an audience
Across every vertical examined, the research shows a year-over-year increase in the percentage of marketers who agree their organization is focused on building an audience regardless of their overall level of content marketing success.
And that’s good news, considering the consent-based marketing approach now required by GDPR and other consumer privacy legislation. As Robert Rose recently wrote:
Data given, rather than scraped or gathered unwillingly, is simply more valuable as a marketing asset … Then it stands to reason that providing valuable content-driven experiences where the data is given willingly, trustingly, and actively is the way to not only comply but to thrive in this new business environment. Right?
CMI has preached this message for years. People who sign up to receive your content are people with whom you’ve been given an opportunity to build a relationship.
People who sign up to receive your content give you the opportunity to build a relationship, says @LisaBeets. Click To Tweet
Handpicked Related Content:
B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America
Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends — North America
Technology Content Marketing 2018: Benchmarks, Budgets, and Trends — North America
How you can use this insight
Audience development is a key goal for content marketing. Check how your numbers look versus one year ago. Can you tie subscriber growth directly to individual content marketing initiatives? Do you have solid audience personas so you target the right people? (CMI offers a lot of great information on buyer personas; check out Robert’s recent post for new thinking and recommendations around this topic.)
Of course, the quality of your subscriber list is as important as the quantity. Read this post for considerations on why the occasional purging of your list may be helpful.
The quality of your subscriber list is as important as the quantity, says @LisaBeets. Click To Tweet
Finally, evaluate how your audience is nurtured once they subscribe to your content. Although the buyer’s journey is never linear, ensure that your subscribers are receiving a good mix of steady content.
One of the primary ways to nurture audiences is via email, delivered at a frequency rate that won’t overwhelm the recipients. See Jodi Harris’ tips for evaluating the frequency and content of your emails. And make sure you study the valuable lessons the GDPR panic taught about how to communicate with your audience.
2. Get better at content creation to boost overall success
Respondents to our eighth annual content marketing survey cited “content creation” (e.g., higher quality, more efficient) as the biggest contributor to increased content marketing success over the previous year. The No. 2 success factor was content marketing strategy (developing or adjusting).
How you can use this insight
Assess the health of your content planning and creation machine. Are ideas flowing and captured? If you’re stuck, check out these ideas for breaking a creative slump.
Are topics organized in an editorial calendar? If you need to push yours further than a basic spreadsheet, look for ideas here. Do you have enough resources (talent and budget)?
For a broader picture of how to create well-written content and take your content creation to greater levels of success, check out this comprehensive article on road maps.
Handpicked Related Content:
The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
5 Sources to Inspire Unlimited Content Ideas
3. Streamline your workflow
The other part of improving content creation is developing more efficient content production. In most cases, you can improve efficiency by using sensible work processes. In fact, one of the key differences our research found between top-performing content marketers and their less successful peers is that top performers have a better handle on their workflow (70% of the top-performing B2B marketers rated their flow as excellent or very good, compared with 36% of the total sample, and 14% of the least successful).
Top performing content marketers have a better handle on their workflow, says @LisaBeets. #research Click To Tweet
How you can use this insight
If you’re challenged with content-creation bottlenecks, face the workflow issues head on. I love the tips discussed in this roundtable because the participants share real-life stories on how they improved the processes within their organizations.
If you’re among the marketers whose projects flow well, congratulations. If you aren’t there yet, document the process; it will be valuable to share when new team members and/or freelancers come into the fold.
However, as with most other processes, workflow processes may change rapidly based on shifting priorities and goals. Check out this article by Andrea Fryrear on how to use the principles of Agile marketing to respond quickly.
4. Set realistic expectations about what content marketing can achieve
The good news: Our 2018 research showed higher percentages of marketers agreeing their organization has realistic expectations about what content marketing can achieve compared with the previous year.
But what do realistic expectations look and feel like within organizations? Like so many other things, it depends. For a taste of what one startup achieved during its first two years, check out this inspiring article about Quartz, an online news company.
Your results will vary, based on your goals, resources, industry, and other factors, so walk through the steps outlined here before you get started.
How you can use this insight
Ask if your goals are realistic based on factors such as the size of your organization, its overall goals, management commitment, the nature of your industry and audience, total addressable market, competitive landscape, and available resources.
Undertake this reflection whether you recently started a content marketing project or you’re looking to refresh an existing program. If you’re in the process of overhauling your content marketing, think about what you’re changing and why. Then, read this recent article for tips on explaining your content marketing project to the rest of your company in terms they understand.
(As a side note, the CMI team would love to hear stories from marketers whose organizations have realistic expectations. Are those based on what you’ve learned from past experiences or something else? Please include in the comments or reach me through my contact information in my bio below.)
5. Make a commitment to content marketing and stick with it
Year after year, CMI research reveals that commitment is one of the most important indicators of content marketing success.
Any actions you take based on the insights here won’t get you far if your organization doesn’t have a strong commitment to content marketing.
Each success with content marketing builds upon the next. If you’re operating with a campaign-like or one-off mentality or “trying” content marketing to see how it goes – and you aren’t committed over the long haul – you won’t get long-term results.
If you aren’t committed to #contentmarketing over the long haul, you won’t get long-term results. @LisaBeets Click To Tweet
How you can use this insight
If your organization has a solid commitment to content marketing, great. Keep the momentum going by keeping your company updated with success stories, reports on new things you’re trying (and why), and metrics demonstrating results toward your content marketing goals (be cautious when you use vanity metrics, as you’ll want to show impact versus effort).
Metrics that clearly demonstrate positive impact or results get the attention of upper management and should strengthen or solidify their commitment to content marketing. For tips on how to measure and monitor your content’s performance, see this article by Jodi. To explore a new model for calculating the value of a subscriber, this article by Robert is a must-read.
If commitment isn’t strong in your organization, ask why. Who can you talk with to change this? Check out our updated guide on how to get buy-in for content marketing.
What’s ahead for content marketers? We will begin revealing the findings of the 2019 content marketing survey at Content Marketing World in September. Register today to attend and be among the first to hear the results. Use code BLOG100 to save $100.
To make sure you get the results of the latest research on content marketing in B2B, B2C, tech, manufacturing, and other segments, please subscribe to receive our email updates.
Cover image by Joseph Kalinowski/Content Marketing Institute
The post 5 Research-Based Actions to Improve Your Content Marketing appeared first on Content Marketing Institute.
5 Research-Based Actions to Improve Your Content Marketing syndicated from https://hotspread.wordpress.com
0 notes
sualkmedeiors · 7 years ago
Text
What We’ve Learned About Creating a Successful Digital Marketing Campaign
Ready to take your digital marketing campaigns to the next level?
Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers?
You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign. Consumers and buyers are inundated with digital messaging in the modern marketplace, so how do you stand out from the crowd?
We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns.
Graduate from Personas to Personalization
Here’s the truth about digital marketing: Today’s consumers have low attention spans, and competition for limited consumer attention is fierce. Earning attention requires targeted, personalized communications.
If you don’t know who you are targeting, or don’t have the right segmentation set up, how will your targeted message resonate? Sadly, it won’t. And when you’re spending money to run digital campaigns, every dollar spent needs to be targeted wisely for the most ROI. — Mike Madden, Sr. Manager, Demand Generation CoE & Strategy, Marketo
But you’re a savvy, experienced digital marketer, so this is not news to you. You’re constantly maintaining thorough buyer personas, using demographics and interest reports, and modern SEO research. And you have all five stages of the buying journey mapped for each of your key personas.
So do your competitors. This is 2018.
Digital marketing campaigns that stand out today need to move from personas to personalization.
Targeting includes both who you’re choosing to send or show your message to and crafting your message in a way that’s appealing to that audience. — Scott Minor, Online Marketing Program Manager, Marketo
There are two ways to do this. If your digital campaign is reaching specific targets, use case studies, stats, etc. that are in their same niche or industry.
If you’re focusing on a particular industry, use an example from a company in the same space, and definitely match their language where you can (e.g. maybe they talk about ‘clients’, not ‘leads’).— Scott Minor
If you’re fishing in a bigger pool, use the right bait—specific language, imagery, and other content elements that will primarily appeal to your target audience.
Different platforms have different strengths and weaknesses in terms of creating an audience. Take this into account when drafting your ad copy and appearance. For example, if a platform only lets you target by a topic/keyword, but firmographic data like company size is important to you, use your image and text to help your ad appeal primarily to the segment you want. — Scott Minor
Effective digital marketing campaigns deliver hyper-focused communications. It’s time to take targeting to the next level.
Define Success in Detail Before You Begin
Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Because they haven’t taken the time to master the numbers, though, too many marketers plan their campaigns and try to save the metrics for later. It’s important to understand and be prepared for your key performance indicators prior to launching a campaign. If you aren’t ready to report on the campaign from the beginning, you are more likely to run into issues digging out the metrics that matter after the fact.
Create a list of goals, and work backward from those goals to define key performance indicators (KPIs) for each campaign, channel, technique, and initiative. And remember to make them SMART: specific, measurable, attainable, realistic, and time-bound. For each campaign:
Define campaign goals, and map their connection to overall business goals. For example, if a business goal is to increase brand awareness, a related campaign goal may be to grow the number of people who follow the brand’s Twitter account.
Identify specific metrics that will allow for measuring success. In this example, the specific metric to track is Twitter follower count.
Set an attainable goal. If you currently focus a lot of effort on Twitter and only get 100 new followers each month, it’s probably not realistic to set a goal of gaining 1,000 new followers per month after launching a new campaign. A better goal may be adding 150 new followers each month.
Seek opinions on whether or not the goal is realistic. It shouldn’t be up to one person to define goals. Solicit the opinions of employees and coworkers to make sure everyone agrees that established goals are realistic.
Choose a timeframe in which goals should be met. To measure the effectiveness of campaigns, KPIs must be time-bound. Growing follower count increases to 150 per month can’t happen eventually. It needs to happen within a certain amount of time—say three months. If you haven’t hit the mark in three months, there’s solid evidence that the campaign is underperforming.
Once you have them defined, check the metrics throughout the campaign. Don’t wait for the finish line.
It’s important to check your metrics regularly. Sometimes, campaigns’ performances will surprise you (for the better or for the worse). If you don’t monitor their progress, you won’t be able to make adjustments and optimizations that can help you get the most out of your budget. — Scott Minor
Metrics and analytics aren’t just for the sunset review—not if your digital marketing campaigns are going to keep pace. Start them early and check them often.
Test Everything
First, test the experience. Once your campaign is ready to launch, take it for a test drive. Do your best to step out of your marketer shoes and just engage with the experience like it’s the first time you’ve seen it. (If this is hard, ask co-workers or friends to do it with you.)
Everything needs to work, of course, but if a digital marketing campaign is going to stand out, it needs to do more.
Does everything work correctly? Is the process as easy and clear as it can be? Can you eliminate a step to save your user time? Offer a bonus of some kind? You must deliver on the promise you made in your email/ad/message, but if you can also delight the prospect along the way, your chances for long-term success are even greater. — Scott Minor
Then, as the campaign launches, make sure it’s set up for A/B testing. (You really can’t get away with not A/B testing anymore.) And make sure the testing samples are appropriately sized.
When it comes to running A/B tests, the most common mistake [digital marketers make is] working with sample sizes that are too small. Imagine running A/B tests for two months only to find out at the end that none of your data is statistically significant because your sample size was never large enough from the start. — Mike Madden
Testing the user experience highlights opportunities to create a truly outstanding campaign. A/B testing key elements ensure the best results now and provide data you can use in your next campaign.
Create Standard Operating Procedures
Chance are, you have a fairly standard process for creating, developing, launching, monitoring, and wrapping up a digital marketing campaign, but it’s probably not documented.
Documenting the process gives you an opportunity to think critically about each step. Then, with each new digital marketing campaign, you can return to the documentation and make meaningful adjustments.
Every successful marketer needs a repeatable process. Think about your marketing campaigns like you would a sport. Did Steph Curry become the NBA’s best 3-point shooter because he just steps up and shoots a ball? No. The guy has a pre-shot routine, even though it may happen in a split second, where he follows a process, both mental and physical, to execute the best possible shot. We need to be like that. – Mike Madden
With the process documented, you can also more easily delegate and automate the simple, standard, and/or routine pieces — leaving you with more time for strategy and creative planning.
A Successful Digital Marketing Campaign Strategy
As the digital marketplace becomes more saturated, and MarTech becomes more sophisticated, digital marketing campaigns need to continue pushing the envelope in order to get noticed. Your competition has personas and mediocre metrics, so get ahead by jumping forward to personalization, mature reporting strategies, effective testing, and detailed process documentation.
Get started by identifying a small digital marketing campaign coming up, and see how many elements you can push forward. Take the communications to a new level of personalization, and/or make sure your team has metrics set up from the start, and see what it does for your ROI.
In your opinion, what does a successful digital marketing campaign look like? Tell me about it in the comments.
The post What We’ve Learned About Creating a Successful Digital Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from http://feedproxy.google.com/~r/modernb2bmarketing/~3/saxTcpg-9R8/creating-successful-digital-marketing-campaign.html
0 notes
maxslogic25 · 7 years ago
Text
What We’ve Learned About Creating a Successful Digital Marketing Campaign
Ready to take your digital marketing campaigns to the next level?
Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers?
You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign. Consumers and buyers are inundated with digital messaging in the modern marketplace, so how do you stand out from the crowd?
We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns.
Graduate from Personas to Personalization
Here’s the truth about digital marketing: Today’s consumers have low attention spans, and competition for limited consumer attention is fierce. Earning attention requires targeted, personalized communications.
If you don’t know who you are targeting, or don’t have the right segmentation set up, how will your targeted message resonate? Sadly, it won’t. And when you’re spending money to run digital campaigns, every dollar spent needs to be targeted wisely for the most ROI. — Mike Madden, Sr. Manager, Demand Generation CoE & Strategy, Marketo
But you’re a savvy, experienced digital marketer, so this is not news to you. You’re constantly maintaining thorough buyer personas, using demographics and interest reports, and modern SEO research. And you have all five stages of the buying journey mapped for each of your key personas.
So do your competitors. This is 2018.
Digital marketing campaigns that stand out today need to move from personas to personalization.
Targeting includes both who you’re choosing to send or show your message to and crafting your message in a way that’s appealing to that audience. — Scott Minor, Online Marketing Program Manager, Marketo
There are two ways to do this. If your digital campaign is reaching specific targets, use case studies, stats, etc. that are in their same niche or industry.
If you’re focusing on a particular industry, use an example from a company in the same space, and definitely match their language where you can (e.g. maybe they talk about ‘clients’, not ‘leads’).— Scott Minor
If you’re fishing in a bigger pool, use the right bait—specific language, imagery, and other content elements that will primarily appeal to your target audience.
Different platforms have different strengths and weaknesses in terms of creating an audience. Take this into account when drafting your ad copy and appearance. For example, if a platform only lets you target by a topic/keyword, but firmographic data like company size is important to you, use your image and text to help your ad appeal primarily to the segment you want. — Scott Minor
Effective digital marketing campaigns deliver hyper-focused communications. It’s time to take targeting to the next level.
Define Success in Detail Before You Begin
Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Because they haven’t taken the time to master the numbers, though, too many marketers plan their campaigns and try to save the metrics for later. It’s important to understand and be prepared for your key performance indicators prior to launching a campaign. If you aren’t ready to report on the campaign from the beginning, you are more likely to run into issues digging out the metrics that matter after the fact.
Create a list of goals, and work backward from those goals to define key performance indicators (KPIs) for each campaign, channel, technique, and initiative. And remember to make them SMART: specific, measurable, attainable, realistic, and time-bound. For each campaign:
Define campaign goals, and map their connection to overall business goals. For example, if a business goal is to increase brand awareness, a related campaign goal may be to grow the number of people who follow the brand’s Twitter account.
Identify specific metrics that will allow for measuring success. In this example, the specific metric to track is Twitter follower count.
Set an attainable goal. If you currently focus a lot of effort on Twitter and only get 100 new followers each month, it’s probably not realistic to set a goal of gaining 1,000 new followers per month after launching a new campaign. A better goal may be adding 150 new followers each month.
Seek opinions on whether or not the goal is realistic. It shouldn’t be up to one person to define goals. Solicit the opinions of employees and coworkers to make sure everyone agrees that established goals are realistic.
Choose a timeframe in which goals should be met. To measure the effectiveness of campaigns, KPIs must be time-bound. Growing follower count increases to 150 per month can’t happen eventually. It needs to happen within a certain amount of time—say three months. If you haven’t hit the mark in three months, there’s solid evidence that the campaign is underperforming.
Once you have them defined, check the metrics throughout the campaign. Don’t wait for the finish line.
It’s important to check your metrics regularly. Sometimes, campaigns’ performances will surprise you (for the better or for the worse). If you don’t monitor their progress, you won’t be able to make adjustments and optimizations that can help you get the most out of your budget. — Scott Minor
Metrics and analytics aren’t just for the sunset review—not if your digital marketing campaigns are going to keep pace. Start them early and check them often.
Test Everything
First, test the experience. Once your campaign is ready to launch, take it for a test drive. Do your best to step out of your marketer shoes and just engage with the experience like it’s the first time you’ve seen it. (If this is hard, ask co-workers or friends to do it with you.)
Everything needs to work, of course, but if a digital marketing campaign is going to stand out, it needs to do more.
Does everything work correctly? Is the process as easy and clear as it can be? Can you eliminate a step to save your user time? Offer a bonus of some kind? You must deliver on the promise you made in your email/ad/message, but if you can also delight the prospect along the way, your chances for long-term success are even greater. — Scott Minor
Then, as the campaign launches, make sure it’s set up for A/B testing. (You really can’t get away with not A/B testing anymore.) And make sure the testing samples are appropriately sized.
When it comes to running A/B tests, the most common mistake [digital marketers make is] working with sample sizes that are too small. Imagine running A/B tests for two months only to find out at the end that none of your data is statistically significant because your sample size was never large enough from the start. — Mike Madden
Testing the user experience highlights opportunities to create a truly outstanding campaign. A/B testing key elements ensure the best results now and provide data you can use in your next campaign.
Create Standard Operating Procedures
Chance are, you have a fairly standard process for creating, developing, launching, monitoring, and wrapping up a digital marketing campaign, but it’s probably not documented.
Documenting the process gives you an opportunity to think critically about each step. Then, with each new digital marketing campaign, you can return to the documentation and make meaningful adjustments.
Every successful marketer needs a repeatable process. Think about your marketing campaigns like you would a sport. Did Steph Curry become the NBA’s best 3-point shooter because he just steps up and shoots a ball? No. The guy has a pre-shot routine, even though it may happen in a split second, where he follows a process, both mental and physical, to execute the best possible shot. We need to be like that. – Mike Madden
With the process documented, you can also more easily delegate and automate the simple, standard, and/or routine pieces — leaving you with more time for strategy and creative planning.
A Successful Digital Marketing Campaign Strategy
As the digital marketplace becomes more saturated, and MarTech becomes more sophisticated, digital marketing campaigns need to continue pushing the envelope in order to get noticed. Your competition has personas and mediocre metrics, so get ahead by jumping forward to personalization, mature reporting strategies, effective testing, and detailed process documentation.
Get started by identifying a small digital marketing campaign coming up, and see how many elements you can push forward. Take the communications to a new level of personalization, and/or make sure your team has metrics set up from the start, and see what it does for your ROI.
In your opinion, what does a successful digital marketing campaign look like? Tell me about it in the comments.
The post What We’ve Learned About Creating a Successful Digital Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 https://blog.marketo.com/2018/05/creating-successful-digital-marketing-campaign.html
0 notes
zacdhaenkeau · 7 years ago
Text
What We’ve Learned About Creating a Successful Digital Marketing Campaign
Ready to take your digital marketing campaigns to the next level?
Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers?
You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign. Consumers and buyers are inundated with digital messaging in the modern marketplace, so how do you stand out from the crowd?
We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns.
Graduate from Personas to Personalization
Here’s the truth about digital marketing: Today’s consumers have low attention spans, and competition for limited consumer attention is fierce. Earning attention requires targeted, personalized communications.
If you don’t know who you are targeting, or don’t have the right segmentation set up, how will your targeted message resonate? Sadly, it won’t. And when you’re spending money to run digital campaigns, every dollar spent needs to be targeted wisely for the most ROI. — Mike Madden, Sr. Manager, Demand Generation CoE & Strategy, Marketo
But you’re a savvy, experienced digital marketer, so this is not news to you. You’re constantly maintaining thorough buyer personas, using demographics and interest reports, and modern SEO research. And you have all five stages of the buying journey mapped for each of your key personas.
So do your competitors. This is 2018.
Digital marketing campaigns that stand out today need to move from personas to personalization.
Targeting includes both who you’re choosing to send or show your message to and crafting your message in a way that’s appealing to that audience. — Scott Minor, Online Marketing Program Manager, Marketo
There are two ways to do this. If your digital campaign is reaching specific targets, use case studies, stats, etc. that are in their same niche or industry.
If you’re focusing on a particular industry, use an example from a company in the same space, and definitely match their language where you can (e.g. maybe they talk about ‘clients’, not ‘leads’).— Scott Minor
If you’re fishing in a bigger pool, use the right bait—specific language, imagery, and other content elements that will primarily appeal to your target audience.
Different platforms have different strengths and weaknesses in terms of creating an audience. Take this into account when drafting your ad copy and appearance. For example, if a platform only lets you target by a topic/keyword, but firmographic data like company size is important to you, use your image and text to help your ad appeal primarily to the segment you want. — Scott Minor
Effective digital marketing campaigns deliver hyper-focused communications. It’s time to take targeting to the next level.
Define Success in Detail Before You Begin
Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Because they haven’t taken the time to master the numbers, though, too many marketers plan their campaigns and try to save the metrics for later. It’s important to understand and be prepared for your key performance indicators prior to launching a campaign. If you aren’t ready to report on the campaign from the beginning, you are more likely to run into issues digging out the metrics that matter after the fact.
Create a list of goals, and work backward from those goals to define key performance indicators (KPIs) for each campaign, channel, technique, and initiative. And remember to make them SMART: specific, measurable, attainable, realistic, and time-bound. For each campaign:
Define campaign goals, and map their connection to overall business goals. For example, if a business goal is to increase brand awareness, a related campaign goal may be to grow the number of people who follow the brand’s Twitter account.
Identify specific metrics that will allow for measuring success. In this example, the specific metric to track is Twitter follower count.
Set an attainable goal. If you currently focus a lot of effort on Twitter and only get 100 new followers each month, it’s probably not realistic to set a goal of gaining 1,000 new followers per month after launching a new campaign. A better goal may be adding 150 new followers each month.
Seek opinions on whether or not the goal is realistic. It shouldn’t be up to one person to define goals. Solicit the opinions of employees and coworkers to make sure everyone agrees that established goals are realistic.
Choose a timeframe in which goals should be met. To measure the effectiveness of campaigns, KPIs must be time-bound. Growing follower count increases to 150 per month can’t happen eventually. It needs to happen within a certain amount of time—say three months. If you haven’t hit the mark in three months, there’s solid evidence that the campaign is underperforming.
Once you have them defined, check the metrics throughout the campaign. Don’t wait for the finish line.
It’s important to check your metrics regularly. Sometimes, campaigns’ performances will surprise you (for the better or for the worse). If you don’t monitor their progress, you won’t be able to make adjustments and optimizations that can help you get the most out of your budget. — Scott Minor
Metrics and analytics aren’t just for the sunset review—not if your digital marketing campaigns are going to keep pace. Start them early and check them often.
Test Everything
First, test the experience. Once your campaign is ready to launch, take it for a test drive. Do your best to step out of your marketer shoes and just engage with the experience like it’s the first time you’ve seen it. (If this is hard, ask co-workers or friends to do it with you.)
Everything needs to work, of course, but if a digital marketing campaign is going to stand out, it needs to do more.
Does everything work correctly? Is the process as easy and clear as it can be? Can you eliminate a step to save your user time? Offer a bonus of some kind? You must deliver on the promise you made in your email/ad/message, but if you can also delight the prospect along the way, your chances for long-term success are even greater. — Scott Minor
Then, as the campaign launches, make sure it’s set up for A/B testing. (You really can’t get away with not A/B testing anymore.) And make sure the testing samples are appropriately sized.
When it comes to running A/B tests, the most common mistake [digital marketers make is] working with sample sizes that are too small. Imagine running A/B tests for two months only to find out at the end that none of your data is statistically significant because your sample size was never large enough from the start. — Mike Madden
Testing the user experience highlights opportunities to create a truly outstanding campaign. A/B testing key elements ensure the best results now and provide data you can use in your next campaign.
Create Standard Operating Procedures
Chance are, you have a fairly standard process for creating, developing, launching, monitoring, and wrapping up a digital marketing campaign, but it’s probably not documented.
Documenting the process gives you an opportunity to think critically about each step. Then, with each new digital marketing campaign, you can return to the documentation and make meaningful adjustments.
Every successful marketer needs a repeatable process. Think about your marketing campaigns like you would a sport. Did Steph Curry become the NBA’s best 3-point shooter because he just steps up and shoots a ball? No. The guy has a pre-shot routine, even though it may happen in a split second, where he follows a process, both mental and physical, to execute the best possible shot. We need to be like that. – Mike Madden
With the process documented, you can also more easily delegate and automate the simple, standard, and/or routine pieces — leaving you with more time for strategy and creative planning.
A Successful Digital Marketing Campaign Strategy
As the digital marketplace becomes more saturated, and MarTech becomes more sophisticated, digital marketing campaigns need to continue pushing the envelope in order to get noticed. Your competition has personas and mediocre metrics, so get ahead by jumping forward to personalization, mature reporting strategies, effective testing, and detailed process documentation.
Get started by identifying a small digital marketing campaign coming up, and see how many elements you can push forward. Take the communications to a new level of personalization, and/or make sure your team has metrics set up from the start, and see what it does for your ROI.
In your opinion, what does a successful digital marketing campaign look like? Tell me about it in the comments.
The post What We’ve Learned About Creating a Successful Digital Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 https://blog.marketo.com/2018/05/creating-successful-digital-marketing-campaign.html
0 notes
racheltgibsau · 7 years ago
Text
What We’ve Learned About Creating a Successful Digital Marketing Campaign
Ready to take your digital marketing campaigns to the next level?
Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers?
You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign. Consumers and buyers are inundated with digital messaging in the modern marketplace, so how do you stand out from the crowd?
We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns.
Graduate from Personas to Personalization
Here’s the truth about digital marketing: Today’s consumers have low attention spans, and competition for limited consumer attention is fierce. Earning attention requires targeted, personalized communications.
If you don’t know who you are targeting, or don’t have the right segmentation set up, how will your targeted message resonate? Sadly, it won’t. And when you’re spending money to run digital campaigns, every dollar spent needs to be targeted wisely for the most ROI. — Mike Madden, Sr. Manager, Demand Generation CoE & Strategy, Marketo
But you’re a savvy, experienced digital marketer, so this is not news to you. You’re constantly maintaining thorough buyer personas, using demographics and interest reports, and modern SEO research. And you have all five stages of the buying journey mapped for each of your key personas.
So do your competitors. This is 2018.
Digital marketing campaigns that stand out today need to move from personas to personalization.
Targeting includes both who you’re choosing to send or show your message to and crafting your message in a way that’s appealing to that audience. — Scott Minor, Online Marketing Program Manager, Marketo
There are two ways to do this. If your digital campaign is reaching specific targets, use case studies, stats, etc. that are in their same niche or industry.
If you’re focusing on a particular industry, use an example from a company in the same space, and definitely match their language where you can (e.g. maybe they talk about ‘clients’, not ‘leads’).— Scott Minor
If you’re fishing in a bigger pool, use the right bait—specific language, imagery, and other content elements that will primarily appeal to your target audience.
Different platforms have different strengths and weaknesses in terms of creating an audience. Take this into account when drafting your ad copy and appearance. For example, if a platform only lets you target by a topic/keyword, but firmographic data like company size is important to you, use your image and text to help your ad appeal primarily to the segment you want. — Scott Minor
Effective digital marketing campaigns deliver hyper-focused communications. It’s time to take targeting to the next level.
Define Success in Detail Before You Begin
Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Because they haven’t taken the time to master the numbers, though, too many marketers plan their campaigns and try to save the metrics for later. It’s important to understand and be prepared for your key performance indicators prior to launching a campaign. If you aren’t ready to report on the campaign from the beginning, you are more likely to run into issues digging out the metrics that matter after the fact.
Create a list of goals, and work backward from those goals to define key performance indicators (KPIs) for each campaign, channel, technique, and initiative. And remember to make them SMART: specific, measurable, attainable, realistic, and time-bound. For each campaign:
Define campaign goals, and map their connection to overall business goals. For example, if a business goal is to increase brand awareness, a related campaign goal may be to grow the number of people who follow the brand’s Twitter account.
Identify specific metrics that will allow for measuring success. In this example, the specific metric to track is Twitter follower count.
Set an attainable goal. If you currently focus a lot of effort on Twitter and only get 100 new followers each month, it’s probably not realistic to set a goal of gaining 1,000 new followers per month after launching a new campaign. A better goal may be adding 150 new followers each month.
Seek opinions on whether or not the goal is realistic. It shouldn’t be up to one person to define goals. Solicit the opinions of employees and coworkers to make sure everyone agrees that established goals are realistic.
Choose a timeframe in which goals should be met. To measure the effectiveness of campaigns, KPIs must be time-bound. Growing follower count increases to 150 per month can’t happen eventually. It needs to happen within a certain amount of time—say three months. If you haven’t hit the mark in three months, there’s solid evidence that the campaign is underperforming.
Once you have them defined, check the metrics throughout the campaign. Don’t wait for the finish line.
It’s important to check your metrics regularly. Sometimes, campaigns’ performances will surprise you (for the better or for the worse). If you don’t monitor their progress, you won’t be able to make adjustments and optimizations that can help you get the most out of your budget. — Scott Minor
Metrics and analytics aren’t just for the sunset review—not if your digital marketing campaigns are going to keep pace. Start them early and check them often.
Test Everything
First, test the experience. Once your campaign is ready to launch, take it for a test drive. Do your best to step out of your marketer shoes and just engage with the experience like it’s the first time you’ve seen it. (If this is hard, ask co-workers or friends to do it with you.)
Everything needs to work, of course, but if a digital marketing campaign is going to stand out, it needs to do more.
Does everything work correctly? Is the process as easy and clear as it can be? Can you eliminate a step to save your user time? Offer a bonus of some kind? You must deliver on the promise you made in your email/ad/message, but if you can also delight the prospect along the way, your chances for long-term success are even greater. — Scott Minor
Then, as the campaign launches, make sure it’s set up for A/B testing. (You really can’t get away with not A/B testing anymore.) And make sure the testing samples are appropriately sized.
When it comes to running A/B tests, the most common mistake [digital marketers make is] working with sample sizes that are too small. Imagine running A/B tests for two months only to find out at the end that none of your data is statistically significant because your sample size was never large enough from the start. — Mike Madden
Testing the user experience highlights opportunities to create a truly outstanding campaign. A/B testing key elements ensure the best results now and provide data you can use in your next campaign.
Create Standard Operating Procedures
Chance are, you have a fairly standard process for creating, developing, launching, monitoring, and wrapping up a digital marketing campaign, but it’s probably not documented.
Documenting the process gives you an opportunity to think critically about each step. Then, with each new digital marketing campaign, you can return to the documentation and make meaningful adjustments.
Every successful marketer needs a repeatable process. Think about your marketing campaigns like you would a sport. Did Steph Curry become the NBA’s best 3-point shooter because he just steps up and shoots a ball? No. The guy has a pre-shot routine, even though it may happen in a split second, where he follows a process, both mental and physical, to execute the best possible shot. We need to be like that. – Mike Madden
With the process documented, you can also more easily delegate and automate the simple, standard, and/or routine pieces — leaving you with more time for strategy and creative planning.
A Successful Digital Marketing Campaign Strategy
As the digital marketplace becomes more saturated, and MarTech becomes more sophisticated, digital marketing campaigns need to continue pushing the envelope in order to get noticed. Your competition has personas and mediocre metrics, so get ahead by jumping forward to personalization, mature reporting strategies, effective testing, and detailed process documentation.
Get started by identifying a small digital marketing campaign coming up, and see how many elements you can push forward. Take the communications to a new level of personalization, and/or make sure your team has metrics set up from the start, and see what it does for your ROI.
In your opinion, what does a successful digital marketing campaign look like? Tell me about it in the comments.
The post What We’ve Learned About Creating a Successful Digital Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 https://blog.marketo.com/2018/05/creating-successful-digital-marketing-campaign.html
0 notes
bixeapage · 7 years ago
Text
MOON by Simaudio 240i Integrated Amplifier
From a consumer electronics point of view, and probably no other, things seem to be getting better. Easy setup and use, completely engaging sonics.
Highlights
Simaudio 240i Amplifier
Trickle-down engineering
As simple as possible
Sounds so good, shouldn’t there be a sacrifice at this price point?
Introduction
In the case of hifi, you are more and more likely to find solidly built, high quality products, for less money, than when I was a kid (inflation adjusted of course). For instance, the MOON by Simaudio 240i is an integrated amp at the low end of a long list of integrated amps that this Canadian hifi company makes but it seems to have little to no shortcomings sonically or otherwise.
SIMAUDIO 240I AMPLIFIER REVIEW SPECIFICATIONS
2 rear line-level inputs:
(unbalanced)
1 front-panel 1/8” mini-jack:
(for personal media players)
2 SPDIF digital inputs
2 Optical (Toslink) digital inputs
1 USB digital input:
(rear)
1 phono input
(MM only)
1 Preamp/Subwoofer output pair
¼” Headphone Jack
Home Theater Bypass Mode
Updatable Firmware:
(via rear RS-232 port)
Output Power:
@ 8Ω 50 Watts per channel
Output Power:
@ 4Ω 85 Watts per channel
S/N Ratio:
100dB @ full power
Frequency Response:
10Hz – 80kHz +0/-3.0dB
Crosstalk@ 1kHz:
-100dB
Intermodulation Distortion:
0.005%
Total Harmonic Distortion (20Hz-20kHz @ 1W):
0.02%
Total Harmonic Distortion (20Hz-20kHz @ 50W):
0.02%
Phono section
Input Impedance Capacitance 47kΩ 100pF
Gain:
40dB
Input overload:
40dB 58mV RMS
Signal-to-noise ratio (full scale @ 40dB:
104dBr
Frequency Response:
20Hz – 20kHz (±0.5dB)
Crosstalk @ 1kHz -95dB
IMD:
0.01%
THD (20Hz – 20kHz):
0.001%
DAC section
DSD Data Rates:
(2.8224MHz)
Double:
(5.6448MHz)
Quadruple:
(11.2896)
DSD Sample Rates:
DSD64 DSD128 DSD256 (via USB only)
PCM Bit-depth range:
16 – 32 bits (32-bit via USB only)
PCM Sampling Frequency Rates:
44.1 – 384kHz (352.8 & 384kHz via USB only)
Shipping Weight:
24 lb. / 11 Kg
Dimensions (W x H x D, inches / cm.):
16.9 x 3.5 x 14.4 / 42.9 x 8.9 x 36.6
MSRP:
$2100
Company:
SimAudio
SECRETS Tags:
MOON by Simaudio, Simaudio, 240i, integrated amplifier, integrated amp, ACE, Amplifier Reviews 2018
Design
Of course, when I was a kid, electricity had just been invented so some progress is expected.
The 240i is a nicely sized box, at just about 17 inches wide it will fill the standard sized shelf. As often seems to be the case, it feels heavier than the specified 24 pounds would lead me to expect. Yes, there is an obvious conclusion here, but I already said I’m not a kid anymore, so we’ll leave it at that, ok? The reason for the weight, real or perceived, is the sturdy steel case and inside, a substantial toroidal transformer which is visible through the mostly-vented top of the chassis.
For various reasons, I care most about the ‘amplifier’ part of an integrated amp. The 240i uses Simaudio’s favorite class A/B amplification to create 50W into an 8 Ohm load. In the ‘things are getting better’ department, the frequency response is specified as 10Hz – 80kHz. Unheard of not that long ago. But, is it unheard now? That is, can we hear to 80kHz? No, but another way to look at that spec is that the amp will have a very high slew rate, the ability to quickly change what it is telling the speakers – a very desirable characteristic for an amp. That’s what it’s supposed to do after all.
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Perhaps it’s sign of the times that there are only two analog input pairs on the back panel, next to five digital input options (2 SPDIF, 2 Optical and one USB). The digital inputs are capable of handling very high sampling rates. Starting from the top, the USB input will process a PCM signal as high as 384kHz, the SPDIF’s: 192kHz and the optical inputs: 96kHz. DSD is also supported, MQA is not but Simaudio does plan to implement that format in their streaming products starting next year.
I wondered if the DAC in the 240i was the same as in the rest of Simaudio’s digital offerings (which mostly use ESS Tech) so I asked Costa Koulisakis (Vice-President Customer Experience): “Not all our DACs use the same chipsets. We generally stick with the ESS Tech chipsets, because of their high quality and intimate understanding on how to best implement them. However, with chipsets, implementation is just as important as what chipset is chosen. This is why for certain products, others were chosen (for example, our 260D player uses Burr-Brown). The chipset used in the 240i is indeed ESS Tech.”
He went on to mention that the 240i is essentially a Bluetooth-and-streaming-free version of Simaudio’s all-in-one player ACE. Otherwise they are identical. Given the cost savings (acquiring an ACE will cost you $800 more) and the ability to add an external streaming device – supporting format-du jour – in the future, the 240i might be the better route. I have yet to hear MQA (I have a turntable) and I’m sure it raises both 1’s and 0’s to an entirely new level but I notice that there is another format supported by this DAC (and any other these days), DSD. But no one seems to care very much. Just sayin’.
Speaking of turntables, the 240i supports that, but in a starter-turntable kind of way. The owner’s manual makes it clear that only a Moving Magnet cartridge is supported: “…for use with turntables equipped with a MM cartridge ONLY.” Well, I’m here to make it a little less clear, a high-output moving coil is fine as well. I could see how Simaudio might want to keep things as simple as possible for newbies and themselves, but I would vote for making that extra statement in the manual. Just a few more bits on the design: The headphone amp, taken straight from the amplifier output and routed to a ¼” headphone jack which is right next to the personal-audio-player (1/8”) input. I thought this was begging for some sort of headphone mishap but actually it is the opposite (I think). If someone had headphones with the smaller plug, they’re standing there holding a 1/8” stereo-mini plug in their hand, having that 1/4” jack right next to the only 1/8” option, might serve to keep people from thinking that the smaller jack is an output rather than the input that it is. Of course, some people will not get that message but there shouldn’t be any dire consequences other than no sound.
The display, an OLED type screen glows a lovely teal and gives away the fact that there is a processor inside. More on this later.
The remote (called CRM-3) is the third generation of Simaudio’s lighter remote and my favorite of the bunch. There is an ornate and overly-heavy remote that ships certain of the Evolution line (higher end) and I have a CRM-2 that came with the 430HA (headphone amp). The CRM-3 feels very solid, has a bit of design to it and is easy to use (i.e., not a brick). Oh, and if you’re not using the remote, the volume knob is hefty. It spins easily but it has a weight to it. The buttons are very solid and when you take the unit out of standby mode, the relays make the sort of sound that makes you feel this thing will last. Likely it will, all Simaudio components have a 10yr warranty.
In Use
The owner’s manual is excellent, clearly written with extensive instructions on using the setup menu. I didn’t have to change anything from the defaults however, so I skipped straight to listening. Luckily this review unit had been out to other reviewers and so the recommended 400 hours break-in time had passed and I could get right to it. I started by substituting the 240i in the place of two other components in my home theater system (Arcam 888 pre-pro and Parasound Halo A51 5 channel amp). The Simaudio component didn’t do all that those do (surround, Dolby, DTS) but it does about all I need because even if I’m watching a movie I generally stick to two channels. The two speakers in this setup are Aperion Intimus 5B’s. The turntable is a Denon DP-60L (no, you can’t have it!) with an Audio-Technica AT440ML.
Listening mostly to whatever was on television before starting any serious listening I still was able to note right away a powerful, articulate sound. Voices have a clarity with the 240i. If there was a characteristic to the sound it would be what I call ‘chunky’ – distinct and pleasing edges. It goes especially well with rock and piano music. Anyway, there was a lot more listening to do.
Hooking up the Denon to the phono inputs gave me a clue as to what I was getting into – and it was good. It has been a while since I have reviewed an integrated, but I had expectations of limitations or colorations in the phono area. Those were quickly erased. I like to use Radiohead’s Amnesiac for auditioning, lots of stuff going on at once including scratchy backgrounds that could make all else disappear if not handled right. They were handled right. The 240i had tight control on the two-way Aperions, the bass drum on Packt like Sardines in a Crushd Tin Box had both the snap and the depth that the recording delivers while Thom Yorke’s tenor was clean and distinct. The piano on Pyramid Song was absolutely lovely, rich with harmonics. Also, the attack as the hammers hit the strings is something that only the best hifi can pull out. It wasn’t all there with the 240i but it was there.
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Ok let’s jump ahead and compare the 240i to the best hifi. The best I have in-house is upstairs: Simaudio’s P8 preamp, 430HA Headphone Amp and two W-6 monoblocks. Speakers are Daedalus 2.1’s. A Parasound CD-1 is the only digital source. All are fed by a Furman IT-Reference 20i power conditioner (designed by Garth Powell before Audioquest stole him away). I can hear you: “It’s ridiculous to compare a $2100 dollar integrated to that mega-pricey stack of stuff!” But here’s the thing, it isn’t. In short, the 240i stacks up (sorry) quite well to my big rig. There is less of the black-background thing and the highs are not quite as high, lows not quite as low but a 240i could keep me happy for a long time.
Now here’s the ridiculous part, the power cords and interconnects I was using upstairs would add up to more than the 240i. But this is my new advice to people wanting to build a system: Get a good integrated (the MOON by Simaudio 240i would be the place to look first), spend as much as you can on good used speakers, and over time, spend the rest on wire. I was using a Shunyata King Cobra power cord which is usually plugged into my P8 preamp. Any notions I had about a characteristic chunkiness to the sound of the 240i, which I favor anyway, was gone. Replaced by the famous Simaudio neutral sound. The bane of audio reviewers, how to describe what is not there? Only after some time and switching back to the big rig could I identify the extra extension and black background that all those other boxes bring, the kind of sound that makes one stare at the speakers. Shelling out for crazy-expensive power cords for the 240i is not required however, the stock cord is no slouch and I also tried the very reasonably priced Pangea AC 9 Mk-II, not as smooth as the Shunyata but very nice.
I used a middle-ground, a Shunyata Venom-HC to improve the headphone sound a bit with the 240i. I was noticing that the hard-to-drive (600 Ohm) Beyerdynamic T1 v2 phones were sounding kind of closed-in unless I cranked the volume past the half-way point. With the hefty Venom-HC, they opened up at any volume. This also helped the soundstage migrate slightly forward and not be stuck in the middle of my brain.
Gillian Welch “Boots No. 1”
Switching back to speaker-based listening, I tried the Gillian Welch compilation double CD, Boots No. 1, played by the Parasound through one of the SPDIF inputs of the 240i, I was not going anywhere. Gillian’s and David Rowling’s voices were blending in that weird way that they do but it was always easy to spot David in the background, distinct. I’m still having a fond memory of listening to that record as I type this.
Hector Zazou “Cold Seas”
Another record I like to use for auditioning is Hector Zazou’s Songs from the Cold Seas. Seek this one out. The first track is another two-singers-at-once affair and the 240i completely rocked it. The second track is a sought-after Bjork rarity “Visur Vatnsenda‐Rósu”, which doesn’t rock, it haunts, and I was engrossed again – listening to music, not at all thinking about this review or analyzing the sound. Played the rest of the CD that way.
I pushed the 240i hard when listening to music, there was never a hint of any sort of over-taxing the amp, sound did not ‘break up’ or deteriorate with volume levels. In a similar vein the amp did not get overly warm, even in the confined space of my upstairs equipment rack I could still touch the sides easily. Best to not have a confined space though.
Oh, and yes there is a downside to aftermarket power cords, they are so big and heavy that as you might expect, they fall out the component. Happened when I was first trying to get the 240i going in my upstairs system. Took me a while to figure out what happened because there were no godawful pops or bangs through the speakers, the processor in there took care of creating an orderly shutdown. Things are indeed getting better for audiophiles.
Conclusions
The MOON by SIMAUDIO 240I is a A ‘starter’ hifi component that will actually serve well into the future both in capabilities and sound.
Likes
Ample power and an excellent built-in phono stage.
Would Like To See
Balanced Inputs
Phono stage loading adjustments
At the start of my time with the MOON by Simaudio 240i I was thinking of it as a starter component. Since it is at the bottom of the Simaudio offerings I would wager that they are hoping that it is the case, that is, that you think of this as a ‘starter’ and move up as time goes on. At this point though, I’d say that you could do that, or you could just stick with the 240i, building up around it if you felt the need, and just love your music. Highly recommended.
The post MOON by Simaudio 240i Integrated Amplifier appeared first on HomeTheaterHifi.com.
MOON by Simaudio 240i Integrated Amplifier syndicated from http://onetwothreemovies.blogspot.com/
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One more time With Really feeling.
After checking out a LOTS OF diet regimen publications the other day at Borders, I've pertained to the conclusion that I have sufficient knowledge to create my very own meal program. Below's exactly what you'll must create a serving from Matcha Bubble Dairy Herbal tea (my preferred flavor) for 150 fats and this only costs $1.67! This is actually all they pointed out regarding the low-calorie diet: Participants in the low-calorie diet regimen team were actually given appropriate guidelines and a sample low-calorie diet plan food selection of 2200 fats is presented in Dining table 1" (this is actually common and also practical). Thanks for Diet plan PHYSICIAN and all your info as well as training by means of a lot of researchers and also authors to help lead the method. Daily excersize and also appropriate meals consumption is actually the secret for preserving & repairing healthiness. 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sprakdesign · 7 years ago
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Catalog Cover Design - The Mistake That Cd Cover Designers Often Overlook
Catalog Cover Design - The Mistake That Cd Cover Designers Often Overlook
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sualkmedeiors · 7 years ago
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What We’ve Learned About Creating a Successful Digital Marketing Campaign
Ready to take your digital marketing campaigns to the next level?
Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers?
You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign. Consumers and buyers are inundated with digital messaging in the modern marketplace, so how do you stand out from the crowd?
We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns.
Graduate from Personas to Personalization
Here’s the truth about digital marketing: Today’s consumers have low attention spans, and competition for limited consumer attention is fierce. Earning attention requires targeted, personalized communications.
If you don’t know who you are targeting, or don’t have the right segmentation set up, how will your targeted message resonate? Sadly, it won’t. And when you’re spending money to run digital campaigns, every dollar spent needs to be targeted wisely for the most ROI. — Mike Madden, Sr. Manager, Demand Generation CoE & Strategy, Marketo
But you’re a savvy, experienced digital marketer, so this is not news to you. You’re constantly maintaining thorough buyer personas, using demographics and interest reports, and modern SEO research. And you have all five stages of the buying journey mapped for each of your key personas.
So do your competitors. This is 2018.
Digital marketing campaigns that stand out today need to move from personas to personalization.
Targeting includes both who you’re choosing to send or show your message to and crafting your message in a way that’s appealing to that audience. — Scott Minor, Online Marketing Program Manager, Marketo
There are two ways to do this. If your digital campaign is reaching specific targets, use case studies, stats, etc. that are in their same niche or industry.
If you’re focusing on a particular industry, use an example from a company in the same space, and definitely match their language where you can (e.g. maybe they talk about ‘clients’, not ‘leads’).— Scott Minor
If you’re fishing in a bigger pool, use the right bait—specific language, imagery, and other content elements that will primarily appeal to your target audience.
Different platforms have different strengths and weaknesses in terms of creating an audience. Take this into account when drafting your ad copy and appearance. For example, if a platform only lets you target by a topic/keyword, but firmographic data like company size is important to you, use your image and text to help your ad appeal primarily to the segment you want. — Scott Minor
Effective digital marketing campaigns deliver hyper-focused communications. It’s time to take targeting to the next level.
Define Success in Detail Before You Begin
Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Because they haven’t taken the time to master the numbers, though, too many marketers plan their campaigns and try to save the metrics for later. It’s important to understand and be prepared for your key performance indicators prior to launching a campaign. If you aren’t ready to report on the campaign from the beginning, you are more likely to run into issues digging out the metrics that matter after the fact.
Create a list of goals, and work backward from those goals to define key performance indicators (KPIs) for each campaign, channel, technique, and initiative. And remember to make them SMART: specific, measurable, attainable, realistic, and time-bound. For each campaign:
Define campaign goals, and map their connection to overall business goals. For example, if a business goal is to increase brand awareness, a related campaign goal may be to grow the number of people who follow the brand’s Twitter account.
Identify specific metrics that will allow for measuring success. In this example, the specific metric to track is Twitter follower count.
Set an attainable goal. If you currently focus a lot of effort on Twitter and only get 100 new followers each month, it’s probably not realistic to set a goal of gaining 1,000 new followers per month after launching a new campaign. A better goal may be adding 150 new followers each month.
Seek opinions on whether or not the goal is realistic. It shouldn’t be up to one person to define goals. Solicit the opinions of employees and coworkers to make sure everyone agrees that established goals are realistic.
Choose a timeframe in which goals should be met. To measure the effectiveness of campaigns, KPIs must be time-bound. Growing follower count increases to 150 per month can’t happen eventually. It needs to happen within a certain amount of time—say three months. If you haven’t hit the mark in three months, there’s solid evidence that the campaign is underperforming.
Once you have them defined, check the metrics throughout the campaign. Don’t wait for the finish line.
It’s important to check your metrics regularly. Sometimes, campaigns’ performances will surprise you (for the better or for the worse). If you don’t monitor their progress, you won’t be able to make adjustments and optimizations that can help you get the most out of your budget. — Scott Minor
Metrics and analytics aren’t just for the sunset review—not if your digital marketing campaigns are going to keep pace. Start them early and check them often.
Test Everything
First, test the experience. Once your campaign is ready to launch, take it for a test drive. Do your best to step out of your marketer shoes and just engage with the experience like it’s the first time you’ve seen it. (If this is hard, ask co-workers or friends to do it with you.)
Everything needs to work, of course, but if a digital marketing campaign is going to stand out, it needs to do more.
Does everything work correctly? Is the process as easy and clear as it can be? Can you eliminate a step to save your user time? Offer a bonus of some kind? You must deliver on the promise you made in your email/ad/message, but if you can also delight the prospect along the way, your chances for long-term success are even greater. — Scott Minor
Then, as the campaign launches, make sure it’s set up for A/B testing. (You really can’t get away with not A/B testing anymore.) And make sure the testing samples are appropriately sized.
When it comes to running A/B tests, the most common mistake [digital marketers make is] working with sample sizes that are too small. Imagine running A/B tests for two months only to find out at the end that none of your data is statistically significant because your sample size was never large enough from the start. — Mike Madden
Testing the user experience highlights opportunities to create a truly outstanding campaign. A/B testing key elements ensure the best results now and provide data you can use in your next campaign.
Create Standard Operating Procedures
Chance are, you have a fairly standard process for creating, developing, launching, monitoring, and wrapping up a digital marketing campaign, but it’s probably not documented.
Documenting the process gives you an opportunity to think critically about each step. Then, with each new digital marketing campaign, you can return to the documentation and make meaningful adjustments.
Every successful marketer needs a repeatable process. Think about your marketing campaigns like you would a sport. Did Steph Curry become the NBA’s best 3-point shooter because he just steps up and shoots a ball? No. The guy has a pre-shot routine, even though it may happen in a split second, where he follows a process, both mental and physical, to execute the best possible shot. We need to be like that. – Mike Madden
With the process documented, you can also more easily delegate and automate the simple, standard, and/or routine pieces — leaving you with more time for strategy and creative planning.
A Successful Digital Marketing Campaign Strategy
As the digital marketplace becomes more saturated, and MarTech becomes more sophisticated, digital marketing campaigns need to continue pushing the envelope in order to get noticed. Your competition has personas and mediocre metrics, so get ahead by jumping forward to personalization, mature reporting strategies, effective testing, and detailed process documentation.
Get started by identifying a small digital marketing campaign coming up, and see how many elements you can push forward. Take the communications to a new level of personalization, and/or make sure your team has metrics set up from the start, and see what it does for your ROI.
In your opinion, what does a successful digital marketing campaign look like? Tell me about it in the comments.
The post What We’ve Learned About Creating a Successful Digital Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from https://blog.marketo.com/2018/05/creating-successful-digital-marketing-campaign.html
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