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xtruss · 2 years ago

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Sneakers worn by basketball legend Michael Jordan are displayed for auction at Christie's in New York City. Sneaker obsessives pay big money for rare shoes like these—a phenomenon that began when Jordan and Nike launched their revolutionary Air Jordans in the 1980s. Photograph By John Angelillo, UPI/Alamy Stock Photo

$79 Billion Industry: How Sneaker Culture Took Over The World

As depicted in the new Ben Affleck film Air, here’s how Michael Jordan and Nike’s iconic Air Jordans transformed the sneakerhead subculture into a $79 billion industry.

— By Starlight Williams | April 27, 2023

Sneakers have come a long way from when they were first invented in 1860s England for the upper-class playing croquet and tennis.

Long worn for function rather than fashion, today sneakers are an entire culture—both a form of self-expression and a high art found in museum exhibits and designer auction houses where a single pair can fetch millions of dollars.

As Ben Affleck’s star-studded film Air depicts, the emergence of sneaker culture can be traced to Nike’s 1984 collaboration with basketball superstar Michael Jordan on their iconic Air Jordans. Here’s the story of sneakers—and the sneakerheads who collect them.

Air Jordans and The Rise of Sneaker Culture

Most sneakerheads credit the advent of their subculture to the rise of athlete-endorsed shoes in the late ‘70s and early ‘80s. Converse’s Chuck Taylor All-Stars had dominated the basketball courts for decades—and brands like Puma and Adidas started to get in on the action.

“What was happening in New York was an intertwining of basketball, hip-hop, and [break dancing],” says Elizabeth Semmelhack, director and senior curator of the Bata Shoe Museum in Toronto, which in 2013 became the first North American museum to devote an exhibit to the history of sneakers.

Top: Members of the iconic rap group Run-D.M.C.—from left to right, Joe "Run" Simmons, Darryl "DMC" McDaniels and Jason "Jam Master Jay" Mizell—launched Adidas Superstar shoes as a cultural icon with their 1986 single My Adidas. Photograph By John T. Barr, Getty Images

Bottom: Michael Jordan wears his distinctive Air Jordan 1s while playing the Washington Bullets in January 1985. The revolutionary shoes boasted bold colors, defying league rules that players' shoes be mostly white. Photograph By John Iacono, Sports Illustrated/Getty Images

But what transformed sneaker culture into a true phenomenon was the 1985 release of Nike’s Air Jordan 1s. In 1984, Michael Jordan was a talented rookie who had yet to play in a professional game. Despite that, Nike—better known then as a running shoe company—saw Jordan as the future of their brand and signed him to a five-year, $2.5 million endorsement deal.

Air Jordan 1s were not your grandfather’s basketball shoes. Debuting in bold hues of white, black, and red, Air Jordans were a defiant taunt to the NBA guidelines that required footwear to be 51 percent white. Sensing a marketing opportunity, Nike paid the $5,000 fine players received each time he stepped on the court wearing the shoes. The bet paid off: As Jordan proved to be one of the greatest basketball players of all time, the sneaker’s popularity skyrocketed.

Sneaker culture began to take off beyond the basketball court too. When the influential hip-hop group Run-D.M.C. released their single My Adidas in 1986, it earned the group a first-of-its-kind endorsement deal with the brand. Soon after, Kurt Cobain of the grunge band Nirvana made Converse a symbol of rebellion and youth.

Meanwhile, another cultural shift was taking place as white-collar businesses introduced casual Fridays. “It’s when you have an opening of the male wardrobe,” Semmelhack says. Suddenly, men were allowed to put aside their suits “and wear something one day a week that showed people who they really were.”

Left: A skateboarder wearing Vans Sk8-Hi shoes rests at Venice Beach. These iconic high-tops have been a favorite among skaters since they debuted in 1978. Photograph By Dina Litovsky, National Geographic Image Collection

Right: Young Muslims show off their style while gathering at the Brixton Mosque for Friday prayers. As photographer Toufic Beyhum writes, "when you're wearing a full-length dish dash, the only way to be stylish is through your sneakers." Photograph By Toufic Beyhum

Sneakers Become Status Symbols

As sneakers became increasingly coveted, footwear companies turned to generating even more hype by collaborating with celebrities and luxury brands, as well as releasing small batches of limited-edition shoes with eye-popping designs.

Rare sneakers became sought-after among collectors, and the sneaker reseller market flourished. “I have Air Jordan 1, 2, 3, and 5, so I better find 4,” Semmelhack says of the mentality that drove the rise of collectors. As resellers began to mark those shoes up at incredible costs, she adds, it only reinforced how special they were.

Pivotal artists like Rihanna, Travis Scott, and Kanye West defined the shoe game for nearly a decade with their iconic collaborations with brands. And then came the Kardashians.

“The Kardashian era had a huge impact on the culture,” says Jazerai Allen-Lord, a ground-breaking sneaker strategist, designer, and writer. After reality TV star Kim Kardashian married rapper-turned-fashion-designer Kanye West, she and her sisters started to wear his designs, which “helped target a whole new demographic of people to experience sneaker culture. It was a blending of high and low fashion, which the shoe industry never really seen before.”

Tibetan Buddhist monks wait to collect boiling milk to distribute to devotees participating in a religious prayer at the holy site of Bodhgaya in India. Dressed in traditional maroon monastic robes, the monks can also be seen sporting worn but flashy sneakers.Photograph By Dibyangshu Sarkar, AFP/Getty Images

By the mid-2010s, sneakers had become solid gold status symbols—literally, in the case of hip-hop artist Drake, who in 2016 commissioned a one-of-a-kind pair of Air Jordans wrapped in 24-carat solid gold. The estimated $2.1 million sneakers weighed 50 pounds each.

“Wearing rare and cool sneakers [became] an expression of one’s social status,” says Yuniya (Yuni) Kawamura, professor of sociology at the Fashion Institute of Technology in New York. “They want to show off what they have and say that they are slightly better than others.”

But not all sneakerheads are this extreme. “The stereotype is that we are all in this for excess and status,” Allen-Lord says. “It’s a piece of the culture but it isn’t the whole culture.”

What is Real Sneakerhead Culture?

For Xzaiver Griffin, 29, a Florida-based digital marketing manager who has around a hundred pairs of sneakers, collecting has brought him “a true community.”

“I’ve met true friends through sneakers. Whether it was camping out all night for a release back in the day or looking out for one another on release day to get a sneaker you really want, that’s what the sneakerhead culture is to me,” he says, adding that his friends have a group chat called Sneakerhead Alphas named for their fraternity Alpha Phi Alpha.

Sneakers are also how people express their beliefs—for instance, when NBA player Dwyane Wade wore his custom-designed, limited-edition “Black Lives Matter” Li-Nings or NFL placekicker Blair Walsh wore anti-bullying cleats covered in the words “Speak Out.”

“It’s like art,” says Akio Evans, a Baltimore creative who specializes in turning shoes into wearable artwork. “Even though it is a sneaker that is on the shelves or inside of a box inside a store, the very first thing you are doing is admiring what you see. You look at all the pieces and decide which one resonates with you.”

Photographer Courtney Salmon's project Please Don't Touch celebrates Black British heritage by examining parallels between sneaker culture and "front rooms"—a room typically found in the homes of Caribbean migrants to the U.K, where everything is kept in pristine condition. Photographs By Courtney Salmon

Decades after their first introduction to the fashion industry, sneakers are finally getting their due as part of our cultural heritage—and particularly how Black culture has shaped that heritage.

“The most impactful moment for the industry in the past three years was Nike, Adidas, and Reebok flat-out acknowledging there would sneaker culture without Black culture,” says Allen-Lord. “It took decades for them to even say that, for them to recognize that without these Black athletes or artists that [championed] their products there would be no sneaker culture.”

Starting, of course, with Michael Jordan. Today, more than 100 million pairs of Air Jordan 1s have been sold worldwide. In April 2023, a pair that Jordan wore in his legendary final NBA season sold for $2.2 million, making them the most expensive sneakers ever to appear at auction.

“It’s 2023, and Nike is still selling the same shoe that was designed almost 40 years ago,” says Allen-Lord. “Because of their permanence and their visibility as a status symbol, every kid aspires to create a shoe line.”

Still, there’s more to do on that front. According to NBC, only 5 percent of sneaker retailers in the U.S. are Black. But Allen-Lord says sneaker culture has also allowed her “to create space and opportunity for Black creatives, specifically women, to get their foot into the door in the sneaker industry.” And with more people at the table, the richer the narrative around sneakers will become.

“Sneaker culture has a strong storytelling heritage,” she says. “Everyone wants to tell their story.”

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jordan1low2 · 2 years ago

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Ways to Properly Style together with Wear Air Jordan

Jordan 1

Sneakers were available long before 1985. But it surely isn’t hyperbole to speak about that sneaker traditions as we know the idea today began with large part as a result of arrival of Michael Jordan’s first trademark sneaker, the Air Jordan 1, in the mid-’80s.

Jordan 1

Over three a long time later, the Air Jordan 1 is probably bigger than it’s have you ever been. While OG colorways like the “Bred, ” “Royal, ” and “Shadow” are still that gold standard with regard to plenty of people, Jordan Brand hasn’t stunted up its attempts to add to the comprehensive catalog of colorways. These days, 60+ colorways of the 1 explelling in a year isn’t uncommon. Music’s leading stars like Travis Scott and M Balvin have loaded the high-top with the own unique colorways. Even luxury trend houses like Dior have been able to get their own spin relating to the classic sneaker. People don’t need to be a smart celebrity or invest thousands of dollas to help rock some 1s. Chances are, even ones homie who has learned nothing about workout shoes has added manboobs to his clothing at this point. Along with white-colored Air Force 1s, black Chucks, Adidas Superstars, or Nike Dunks, the Air Jordan 1 is the product that symbolizes footwear as a whole for many people.

We're able to go on for a lot longer about the Air Jordan 1 . Actually, people did. But the next thing after you acquire a couple of 1s is understanding how to rock these. By no means is the following meant to be a certain ruling on the issue. Consider it more on the gentle nudge inside right direction while you're looking for some solutions.

With 1s striking new levels of well-known exposure each completing week and starting to be even harder to help you cop, we seemed it was time to allow some tips to this masses. And with Jordan 1 Lows and additionally Mids being back style and a unwanted of collaborations released, there are plenty to choose from. That being said, the 1 is usually pretty versatile, nevertheless there are still a few recommendations to keep in mind. Whether it’s the right pair of dirt bike pants, proper lacing process, or experimenting with a few paints and chemical dyes to make your set of 1s stand out in the pack, check out some of our guide on how so that you can wear Air Jordan 1s below. Excessive, Mid, or Small? Image via Sophisticated Original

Yes, posing this question may be sacrilege to some most people, but the fact of the matter is actually, all heights in the Air Jordan 1 are fairly well-known these days. The OG Air Jordan 1 High is still very far superior to the others, nevertheless stigma around Mids has completely washed out for some people. The mid-tops are even selling on sites enjoy StockX and Goat now. The same benefits Air Jordan 1 Lows. Once secured outlet fodder, Travis Scott (shocker) in addition to his Low collab from 2019 position some juice inside low-top 1s. Invest a scroll as a result of TikTok, you’re certain to see some builders bragging about their own new pair of Mids. Not everyone abides by this regulation of thinking, to make sure you may still get hold of roasted for boasting about your new 1s to your friends along with showing up to the occasion in a pair of Mids. Still, it isn’t as clear slice of a rule precisely as it once was. Collabs with Blue the Great together with Melody Ehsani are generally perfect examples of reputable Mid options which happen to have hit the marketplace within the last few years. A pair of Levels can be a solid selection for a laid-back summer time fit, too. Decide on wisely and blend it with the correct shirt and trousers, and you’ll take the clear.

OG or New Color ways?

For purists, quite a very select several colorways that are adequate to lace in place. As they say, “Mike didn’t wear those. ” Are the OG colors schemes still your best option? Pretty much. But you may still find plenty of solid innovative colorways that you should not necessarily stray away from with regard to a purist’s viewpoint. Wear whatever you such as. The younger you are, your less the historic significance likely ways to you anyway. That’s why pairs such as the “Obsidian” from 2019 flip for $500+ on StockX without the need of historical context in any respect. Some people just require a shoe people think looks fascinating. History is important nevertheless, especially for a footwear like the 1s. Instigate a bit of research. It's going to make your favorite two that much more crucial for you to you. However , it is possible to 1s that are preferred left off your toes like these, for instance. Leave these in the shelf, too.

Ensure you Buy the Right Proportions.

Yes, creasing can be an inevitable part of being dressed in shoes. No matter the amount of you try to avoid that by walking around being a duck, eventually a toebox is going to exhibit some signs old. The good news is, Air Jordan 1s are among the list of sneakers that don’t immediately look nauseating when they get a bit of creased up. Nevertheless we still don’t want the toebox looking like a balled up shirt you may pulled out from the bottom part of your closet. Among the list of easiest ways to try this, believe it or not, is to ensure you are buying the adequate size. Trying him or her on is the best method to find out, but in many instances, 1s run a tad narrow. If your ankle is wider, increase half a proportions. If there are a few inches of breathing space between your toes along with the front of the sneaker, size down. Confident, the store’s previous size might have been some sort of 12, but don't forget, you wear some 10. 5. If you happen to can’t help one self, use foam inserts to combat that creasing process. People don’t keep these individuals completely uncreased for good, but they’re a helpful investment at approximately $10 per wrap. Just remember, they get things a bit tight.

Make Sure They Go with the Fit.

This might go without the need of saying, but i highly recommend you don’t just use your multicolored 1s with everything since you also spent a few funds for them on StockX. If you can only find the money for a pair or several of sneakers, ensure you stick to neutral designs like black, along with white, or grey. We realize the “Shattered Backboard” 1s are an exceptional colorway, but you can’t be wearing tangerine shoes every day. If you ever can’t resist attraction, there is another answer. Keep your fits unbiased. A black and also white T-shirt, orange or black trousers, and you will be set. Most of the time, this looks considerably cleaner than looking to match the exact tone of red or even blue from top toe, anyway. Exceedingly coordinated fits usually tend to do the opposite health of their intended purpose that will look a bit goofy, but there are constantly exceptions. Match this colorway of the footwear to an accessory to be a hat or a container. Find a graphic T-shirt with subtle info that use the exact same colors instead of investing in brightly colored T-shirt to travel with your 1s. There’s a sweet see to hit right in the midst of “matchy matchy” and additionally “got dressed in your dark. ”

Laced Tight or Hangin’ Loose?

Sure, as soon as we’re young i am taught to fasten our shoes limited with two bows dangling over this feet, but even as we grow older we subsequently find out that there is much more than one tolerable way to lace all the way up a pair of shoes. Air Jordan 1 get hold of is one of the pairs that you really often see laced a handful of ways, very likely because they come unlaced out of the box. Not a chance is necessarily even more acceptable than the some others. Some people choose to wide lace them up to a topmost eyelet in addition to tie them small for maximum safety measures. While we don’t necessarily recommend that maneuver, it can be drawn off sometimes. I highly recommend you just dont restrict circulation to your toes.

In favor of a more tranquil fit? Keep the a couple topmost eyelets unlaced, which gives the language a bit more movement along with allows for your skirts to easily stay behind it. Additionally just not tie all of them at all, opting to be able to let the excess laces hang from as well side of the language. Just make sure you don’t have too much drop lace because then you definately just look like your slob and associated risk tripping over ones own laces. And no one wants that. Simply don’t stray too much from these options. Don’t bar wide lace top your 1s. Don’t wear them laceless just like Will Smith applied his Air Jordan 5s on The Innovative Prince of Bel-Air. It won’t succeed. We promise.

Differentiate yourself With a Lace Replace.

While most people stay on the laces which come pre-laced in their tennis shoes, there are an abundance of Surroundings Jordan 1s increasingly being worn these days. You may be looking for a way to differentiate yourself from the pack. You may like the look with purple laces with the “Royal” 1s to help mimic the look with the oxidized blue laces in a pair of ’85s. Maybe you want to set off totally out of the container and toss several orange laces right into your pair of “Shadow” 1s. Need a take of color on the new “Neutral Grey” 1s? Laces usually are an easy way to do that, and also the potential is unlimited. Some people consider it a good no-no, but heya, they’re your shoes or boots. Do with them whenever you please. There are plenty of web pages on the internet like Laced Up and Piece of string Lace Supply which were filled with options that will shouldn’t run people more than $10 to help you $20.

Show Them Off of With Some Tapered Pants.

For a good amount of sneakerheads, this seems like a given, but this approach still needs to be clearly stated. The right shorts can make or destroy your fit. Way too tight, your feet are similar to boats. Too baggy, then you might seem like Michael Jordan. The perfect choice is a tapered pant that sits excellent on the top of the language. You want to be able to use your shoes together with that’s that. Being required to constantly adjust a pants to make sure they're just falling right suggests you may need some brand-new pants. Denim which includes a slight stack constantly looks best, people don’t want an excessive amount excess length. It would overbunch and look this way. We don’t intend that. Elastic cuffs are acceptable nevertheless, but only if you’re wearing sweatpants. You should keep people denim and khaki joggers in the cupboard at this point.

Don’t Hesitate to Rock ’Em With Baggy Dirt bike pants Too.

No, everyone aren’t talking about fugly #NTDenim. This is not an indicator to go buy certain Wrangler boot sizes and shapes from Target in order to complete the fit. Nevertheless there are plenty of stylish baggy options on the market, certainly now that the baggy look seems to be truly back in vogue. The most effective part is, it's super affordable, way too. Black or khaki Dickies work dirt bike pants or generic military services surplus cargo trousers can easily be scooped for under $40. When you’re feeling striking, some slouchy slacks like Virgil Abloh rocked to the 2017 Met Gala can also suffice. If you are even now on the fence approximately baggier fitting skirts, just trust people. Try it once and additionally you’ll understand. Afre the wedding of the day, roomier pants are just and, too. It’s more than worth it.

Wearing Shorts? Choose the best Socks.

Some people dress yourself in pants all year-round. But plenty of usa cannot afford so that you can step outside during the warm months without rocking a lot of shorts. If you fit in the latter class, you know that accurate socks are a fundamental piece of the dilemna. This is especially true with Discuss Jordan 1s. Don’t overthink this one. Usual black or white colored Nike crew socks get the job done here. Even better, find some twos with no logo in any respect. If you want to wear an issue a bit more unique, don’t get too mad. You still wish the kicks to remain the star for the show, right? The only real absolute DON’Ts in regards to socks: Don’t put on another brand’s custom logo design and don’t get your ankles. Several things look goofier than rocking a few no-show socks using high-tops. When it comes to pants, we recommend some thing simple like a ebony mesh or nylon pair that declines right at the leg, but feel absolve to take your own protections here.

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dclsbaby · 4 years ago

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DCL wears S.R. Studio. L.A. C.A. ‘Logo and Vampire Sunrise’ Sweatshirt (£390) & Drawstring Sweatpants (£390) in Cardimium Yellow/Black // Adidas Originals ‘Superstar’ (£80) in Black/White.

#dominic calvert lewin #sr studio la ca #adidas #dclsbabyfashion

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elleharperbcu · 4 years ago

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Lifestyle

Critical thinking lectures:

How has lifestyle, industrial & social changes impacted fashion & textiles?

In today’s lecture we gained understanding of what has influenced and impacted fashion and textiles in the past, in order to predict what will happen to the fashion and textiles industries in the future.

We started by exploring historical aspects that have driven these changes, to start to interpret the significance that these influential factors will play on the future of the fashion & textile industries.

We watched a video on YouTube called “100 years of fashion: women” Published on 3 jun 2015. Were we discussed as a group what drives these changes.

The growth of the fashion industry, caused by the industrial revolution (1870-1900s) enabled the suffragettes to use fashion as a form of branding to help promote their cause.

“They are, of course, only following in the honourable tradition set over a century ago by the suffragettes, who harnessed fashion, and the meaning of colour, as methods of communication in the early days of photography. In 1908 Emmeline Pethick-Lawrence devised the scheme of purple for dignity, white for purity and green for hope - branding for the cause, which triggered Liberty and Selfridges to start selling ranges of tricolour ribbon, underwear, bags and soap. Christina Broom…documented marches of thousands of suffragists and suffragettes wearing white dresses designed to prove to the country the dignity of their cause.”

The Guardian Cally Blackman 8.10.15 How the Suffragettes used fashion to further the cause.

https://www.theguardian.com/fashion/2015/oct/08/suffragette-style-movement-embraced-fashion-branding

1940’s

Utility Clothing Scheme: aimed to save fabric by using economical designs, eliminating laborious technical details and limiting the choice of fabrics - all to save costs.

BBC News 5.3.2015 How did WW2 change the way people dressed?

https://www.bbc.co.uk/news/magazine-31719704

1942

“Make Do and Mend was a pamphlet issued by the British Ministry of Information in the midst of WWII. It was intended to provide housewives with useful tips on how to be both frugal and stylish in times of harsh rationing. With its thrifty design ideas and advice on reusing old clothing, the pamphlet was an indispensable guide for households. Readers were advised to create pretty ‘decorative patches’ to cover holes in warm garments; unpick old jumpers to re-knit chic alternatives; turn men’s clothes into women’s; as well as darn, alter and protect against the ‘moth menace’.

Manage with and repair the possessions one already has rather than buying replacements. "the austerity of the war years taught her to make do and mend" British Library, Learning resources https://www.bl.uk/learning/timeline/item106365.html

Examples of “make do and mend” women’s suit made out of a man’s pin stripe suit, a child’s cloak made from an old blanket.

BBC News 5.3.2015 How did WW2 change the way people dressed? Fashion on the Ration is at the Imperial War Museum, London, until 31 August 2015.

https://www.bbc.co.uk/news/magazine-31719704

The “New Look” exploded in Paris in 1947 (in contrast to the utilitarian approach adopted in the war) lead by the pioneering designer Christian Dior, who empowered women through fashion.

“Throughout the war, cloth and labour shortages had limited the amount of fabric and trimming that could be used… jackets had been masculine, shoulders square and skirts short and straight… belts, seams, collars and trouser turn-ups had to conform to certain restrictions …” Yet, only two years after the end of the war, here were ankle-length skirts whose hems measured up to 40 metres in circumference. Here was a fashion that emphasised femininity, with rounded shoulders, waists nipped in tight, and hips and busts exaggerated by bodices and padding.

The New Looks striking stylistic legacy lived on well into the 1960s.

https://www.independent.co.uk/life-style/fashion/news/the-look-that-shocked-the-world-1278048.html

https://www.telegraph.co.uk/fashion/events/how-haute-couture-rescued-war-torn-paris/

”Women, with their sure instincts, realized that my intention was to make not just more beautiful but also happier,” said Dior: A businessman as well as a poet, he made fashion responsible for expressing society's desires, and showed it how to communicate…” ref book Dior

My weakness ... is architecture. I think of my work as ephemeral architecture, dedicated to the beauty of the female body.

http://www.catwalkyourself.com/fashion-history/1950s-1960s/

Assouline publishing 2004 Dior Marie - France Pochna

Working in groups based on the following decades: 1960s, 1970s, 1980s, 1990s and 2000s. In our group we researched fashion in the 2000s. We made a mind map that considered the above influencing factors that have impacted on the fashion designers from this decade. We recorded the effect of these causes and how they have driven the design, materials and production at this time.

2000s Fashion:

Casual clothing and leisurewear were big trends in the early 2000s, a casual look for women would have been, crop tops, hoodies, low-rise flared jeans, cargo pants, daisy dukes, jean skirts, off the shoulder tops, ribbed sweaters, with platform sandals, ugg boots, or sneakers.

After researching I found technology and Y2K bug (problem in the coding of computerized systems that was projected to create havoc in computers and computer networks around the world at the beginning of the year 2000) had a huge impact on fashion in the early 2000s. The colour palette was full of shiny black tones and reflective metallics. The Y2K trend was worn on a daily but mainly reserved for going out. Popular outfits for women included mesh or handkerchief tops, box-pleated or leather skirts, shiny pants, and sparkly shoes. Britney Spears was a trendsetter for this type of style. For men, Y2K looks involved leather jackets, a statement dress shirt, and chunky shoes.

Mid 2000s fashion - Fashion started to take cues from 1960s bohemian looks. Yoga pants, low-rise jeans, cowl-neck shirts, peasant tops, capri pants, cropped jackets, and dresses over jeans was a popular outfit choice for women. These outfits were paired with accessories, such as, chunky belts, aviator sunglasses, jelly bracelets, ties worn around the neck or as belts, ballet flats, and platform boots. The 1960s revival looks were also popular with men. Including light wash bootcut jeans, cargo shorts, classic rock t-shirt, fitted cowboy shirts, henleys, polos with popped collars, and seersucker suits.

Late 2000s fashion - For women, crop tops were replaced with camisoles and miniskirts, bubble skirt, and sweater dresses. There was also a 1980s and 1990s revival of neon colours, animal prints, geometric shapes, light denim jeggings, and ripped acid washed jeans that were worn with gladiator sandals, ballet flats, and headbands. The oversized look became popular, but it was more subtle than the traditional 80s fit. Men’s late 2000s fashion was a mix of 1950s and 1980s throwbacks, with letterman and black leather jackets, overcoats, slim cut jeans, Ed Hardy t-shirts, flannel shirts, and V-neck sweaters. Paired with dad hats, wayfarers or aviators, motorcycle boots, converse, vans, or sneakers.

Hip-Hop had a influence on the 2000s fashion, many rappers influenced fashion with their own clothing lines. Including Jay-Z, Diddy, Nelly, and 50 Cent. Many looks included baggy jeans, tall t-shirts, sports jerseys, velour suits, bubble jackets, and puffer vests paired with headbands, sweatshirts, Timberland boots, and sneakers like Adidas Superstars or Nike Air Force 1s.

Streetwear is brand focused casual clothing, like jeans, tees, and sneakers. In the late 2000s popular streetwear styles included distressed skinny jeans, loose fitting tops, loose or fitted tracksuits, track pants, hoodies, graphic t-shirts, vintage thrift shop tees, and Tommy Hilfiger and U.S. Polo Assn brands. Sneakers were an important part of the style, retro Nike Air Jordans and Adidas Yeezys.

Emo fashion became popular in the mid 2000s and took cues from goth and punk styles. Outfits were often all or mainly black with skinny jeans, band t-shirts, studded belts, and checkered vans. Every emo look was completed with the right hairstyle, choppy cuts with long side-swept bangs dyed black, platinum blonde, or a bright colour.

Athleisure Wear - If you wanted to be comfortable yet fashionable in the early 2000s the velor tracksuits was the go to. Britney Spears, Beyonce and Eminem to Diddy were on on the tracksuit craze. They were brightly coloured and emblazoned with rhinestone logos and phrases. It was also in to mix track pants with dress clothing and design shoes to elevate the look.

The Beatles were one of the most influential bands in history, taking their fans on a journey of fashion styles through the decades from rock to teddy boys to hippie years.

(1962-1964) - (1964-1966)

Did technology play a part in influencing this style?

During this lecture we watched a video called The Beatles Yellow Submarine.

Exaggerated shoulder pads epitomises the Power Dressing of the 1980’s.

https://www.youtube.com/watch?v=uOlwwoZLoKE&feature=youtu.be

In the 1980s Power Dressing in the UK grew from a new money focused generation, in London, creating a bee style. This look was patented by shows such as Dynasty and Dallas, where actors such as Joan Collins and Linda Evans dressed as female power dresses. Shoulder-pads and sharply tailored suits ruled and has been continued to be used by women today to signify power.

https://www.independent.co.uk/life-style/fashion/features/what-is-power-dressing-1807353.html

THATCHER USED FASHION AS A POLITICAL TOOL

“With ‘power dressing’ she could tap into the image of a career woman but her reputation as a fierce leader then drove her to wear clothes that might ‘soften’ her image, which was why she wore pussy bow blouses. A symbol of the past reflecting a more conservative femininity, the pussy bow blouse clashed with the aggressive power suits. “This was the paradox of the Thatcher image: at once she sought to embody conservative values while also seeking to assert her right to power as a woman. Dr Tyan”

https://www.independent.co.uk/life-style/fashion/margaret-thatcher-clothes-dress-suits-power-dressing-fashion-impact-women-victoria-and-albert-museum-a7480026.html

Margaret Thatcher: Fashion as a Political Tool

https://www.youtube.com/watch?v=qynZ0NEHH4M&feature=youtu.be

How did Margaret Thatcher change Britain:

Privatisation

London became a leading financial capital

Open all hours

The decline of the north

Lessened role of trade unions

Northern Ireland peace process

Education reforms – league tables

Home ownership

Power dressing

Prestige for armed forces (Falklands)

Transformed Labour party

Julian Coman Sun 14 Apr 2013 10.00 BST https://www.theguardian.com/politics/2013/apr/14/margaret-thatcher-20-changes-britain

My own research on Margaret Thatcher -

When looking at pictures of Margaret Thatcher, after the election in 1979, a well-dressed woman with her individual style is clearly shown. She began to create her image and appearance as an example of how women in power should dress. Thatcher was a confident and stern business woman however there was a clear contrast to the feminine clothing she wore. She used her clothing and style as an act of self - definition that disguised herself from others showing her individual identity as Prime Minister. Thatcher styled herself appropriately for political occasions, the most occuring colour Thatcher wore was royal blue. With her power suits and the legendary pussybow blouses, that made her a fashion icon, she was known for her haircut, her pearls, and her handbag. Her hairstyle was one of the famous features of Margaret Thatcher, as straight and precise as the lady herself.

One great example on how her style, outfits and political power were set together was before she became Prime Minister. Thatcher wore hats because not only they suited her well but were symbols of her status and class. As the leader of a major political party, her hats seemed to be a political problem. It was a problem because middle class people with conventional attitudes were prejudiced towards her. This was not the picture of a leader the party wanted to draw. Consequently, after her election to British Prime Minister she only wore hats for State ceremonies and foreign tours but not on polictail occasions anymore.

The Fashion World Supports Pussy Riot

Fashion empowered to dictate and influence world events and social changes

17th April 2015 Jamie Waters Fashion’s most iconic political statements; The fashion world supports pussy riot & we’d rather go naked than wear fur.

https://www.dazeddigital.com/fashion/article/24414/1/fashion-s-most-iconic-political-statements

https://www.vogue.co.uk/article/clothing-fashion-protest

In pairs with reference to the timeline identify another advancement in technology that has impacted on social events, which in turn has driven a change in the fashion industry?

....

Brand Report

In groups we researched information about the brand Lazy Oaf, we created a detailed report which covers each of the 8 elements that make a band pitch. These elements include: Vision & purpose, brand identity, customer, price, product, place, promotion and packaging. In our group we decided to each choose an element to research and talk about, I picked promotion.

Lazy Oaf’s Brand Identity is definitely something I would take away and incorporate into our brand. We want to create personal products that our customers love and respect. Minimize environmental hazards through being sustainable but with fair prices. We also discussed as a group giving back to charities with a percentage of money we make as a brand.

This group task gave us practice with working together, assigning roles and discussing information online. We decided to split the work fairly so that everyone had an equal amount of work to research and present. As we had to present this group task to our peers it helped us practice for when we present our brand.

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sofriick · 8 years ago

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never sleep again

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glamspammed · 5 years ago

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Pangaia Plite 🍀

Pangaia is on a mission to save the environment. With a team of highly praised scientists, technologist , and designers this brands main foundation is sustainable clothing . Their products are developed from natural resources using smart technology , innovated dyes , recycled fibers and praised elements. Pangaias inspiring contribution to earth is magnificent. As social media numbers acclimate every collection is a complete sellout. Consumers are very much on board with the company’s analytical mission. While totally possessing over science Pangaia has been astoundingly able to impress their consumers with an extremely fashionable development. Even though the brand mostly consists of comfort wear Pangaia adds earthy pastels and relatable nudes. The brand grasped on to their consumers thoughts with colors , legendary collaborations and a sustainable luxury plush feel.

Pangaias innovative display of comfortable threads is made easy to pair the latest trends. Pangaia offers more than a sweatsuit and cotton T. Each item is stamped with a signature quote stating the products organic make in precise black lettering. The lettering gives a new logo effect that adds an innovative twist on a plain sweat. Due to its luxury feel the minimalist collection can go with a sneaker or even a heel.

The vintage bamboo Gucci heel pictured is perfect. The bamboo represents earth and will go with any tone in Pangaias catalog. The Up twine insinuates well with Pangaias newest addition two piece short set. The set is in the color “stone” which is pretty and pale.

A brown shoe makes the subtle fit pop. Byfar is a vintage inspired collection showcasing a wide rang of funky bags and shoes. The Charlie nude leather heel carries a luxurious wrap around silhouette. While the modified croc heel from Tony Bianca looks a little more serious and adds a mature stance. Adding a funky heel is essential for the pangaias comfy collection. A shoe that is too regal will be a throw off. A modern innovated shoe is a direct bullseye.

A gym sneaker is obvious when pairing with the pangaia comfort line. Adidas’s olympic style design is vintage and stylish. The Adidas Allstate sneaker is one of Adidas most popular and earliest shoes designs. It’s vintage aura is a fashionable choice. Adidas added an impeccable fringe design to the AllStar shoe. The Superstar FR shoe is a feminizational addition that will make any fit seem playful despite its luxurious white base.

Adding a pop of plaid screams quirky. The pencils skirts pictured are visionary but also sexy. The Green and Beige Recycled Check Mini Skirt is from Tibi. Tibi is a well respected and independent brand that has been around for over 20 years. The Multicolored checked Mini Skirt is from MSGM. MSGM sticks to its Italian roots while remaining futuristic.

In order to make any outfit accessories are needed. The Beige Mini Kopakabana Bucket Bag By Kenzo is a statement piece that counter matches is Bold Letters with Pangaias Basics. The Gucci Green Patlock Bag has a luxury industrial make that offers more glam. Off Whites Multicolor Iridescent Arrow Keyring brings a reflective pop that can be added to any bag!

How are you pairing your Pangaia Threads? Would you wear a heel or a sneaker? Is your mood posh or sporty? Let me know in the comments! Please make sure to Like and Share this post.

Recycled Cotton Sleeveless Hoodie Stone : @pangaia - $120

Recycled Cotton Long Shorts Stone : @pangaia - $90

Seeweed Fiber Sleeveless T-Shirt Khaki :

@pangaia - $80

Superstar FR Sneaker : @addidas - $120

Vintage Leather Lace Up Bamboo Heels : @gucci @1stdibs - UPON REQUEST

Charlie Nude Leather Heel : @byfar - $380

Beema Tan Croc Heels : @tonybianco - $220

Multicolor Check Miniskirt : @msgm - $290

Green and Beige Recycled Check Miniskirt : @tibi - $395

Green Padlock Bag : @gucci - $2685

Beige Mini Kopakabana Basket Bag - @kenzo - $340

Multicolor Iridescent Arrows Keyring : @offwhite - $175

#source #glam #luxury #glamour #luxe #makeup #mua #beauty #pink aesthetic #chanel #articles

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fullress · 5 years ago

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4/2発売！リフレクト全面ロゴのadidas Originals SUPERSTAR "Brand with the 3-Stripes" (アディダスオリジナルススーパースター) [FV2819]

4/2発売！リフレクト全面ロゴのadidas Originals SUPERSTAR “Brand with the 3-Stripes” (アディダスオリジナルススーパースター) [FV2819]

リフレクト全面ロゴのadidas Originals SUPERSTAR “Brand with the 3-Stripes” (アディダスオリジナルススーパースター) [FV2819]が、海外で4/2発売！

アッパーにはアディダスのロゴを敷き詰め、リフレクティブ素材を採用。ヒールや3ストライプには対称的なブラックカラーを配置。

国内での展開は不明。

[アイテム説明] 商品名:adidas Originals SUPERSTAR “Brand with the 3-Stripes” 価格:$80 色:Cloud White/Core Black 商品番号:FV2819 発売日:国内不明

アディダスオンラインショップ / 楽天市場 / BILLY’S ENT / ABC-MART / Amazon KICKS

View On WordPress

#adidas #adidas Originals #SUPERSTAR #アディダス #アディダスオリジナルス #スニーカー #スーパースター

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womenofcolor15 · 5 years ago

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Beyonce’s LEMONADE Named AP’s Album Of The Decade + What Bey Taught Us About Self-Care & Giving Zero F**** In ELLE Mag

Beyonce's iconic LEMONADE album has been named as the AP's Album of the Decade!

Beyonce. Queen of the Decade.

Mrs. Carter stopped the world when she dropped her epic sixth studio album, LEMONADE via Parkwood Entertainment and Columbia Records on April 23, 2016. It was her second “visual album,” the follow-up to her surprise self-titled album that changed the game forever.

Queen Bey created a masterpiece of work that centered around one of the most explosive rumors in pop culture, Jay-Z cheating. We still don’t know if the rumors are true or not, but the Grammy Award winner had every woman reflecting and relating to the lyrics she sung beautifully over beats that span across all genres. Yep, even country (“Daddy Lessons.”) Not only that, the album oozed of black pride, being unapologetically black, being a fearless mother and more.

The AP sums up LEMONADE like this:

Beyoncé, “Lemonade”: At the beginning of this decade, Beyoncé was already the greatest singer of her generation. She won a record six Grammys in a single night, had women AND MEN “oh-oh-oh’ing” to the fun sound of “Single Ladies” and continued to be a beast of a performer. But somehow Superwoman — shoot, she’s Superman, too! — found a way to do more: Like a boss she launched her own company, Parkwood Entertainment, and really took the bull by the horns of her career. In 2011, she released the R&B adventure “4,” featuring classics like “Countdown,” “Love on Top,” “Party,” “End of Time,” “I Care” and “I Miss You.” Three years later — in surprise form — came “Beyoncé,” her bold, audacious and daring album that showcased a new side of Beyoncé: Goodbye was the girl who cared about topping the charts, and born was an artist, a true storyteller, a grown woman. Somehow, she topped herself again with “Lemonade,” which still tastes as good as it did when it was released in 2016. The usually private Beyoncé bares her soul on the album, singing about a troubled relationship, black pride and motherhood in a brave way. Lyrically, she’s on point and honest over beats and sounds that range from rap to rock to country and pop. “Who the (expletive) do you think I am,” she brashly asks on “Don’t Hurt Yourself,” which co-stars Jack White. The answer: the greatest of all time.

By the way, Rihanna's "ANTI" album came in at the No. 2 spot on the list.

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A post shared by ELLE Magazine (@elleusa) on Dec 9, 2019 at 4:57am PST

While LEMONADE was a perfectly crafted album and shifted the music game, it did not win album of the year at the 2017 Grammy Awards. But guess what? The mother-of three doesn’t give a damn.

In an interview with Elle for her January 2020 cover story, the Queen shared - via an epic Ask Me Anything with the Beyhive - how she felt after learning her album didn’t win the Grammy. She shared how her miscarriage and pregnancies revealed a deeper meaning in life and awards snubs were no longer on her radar.

“I began to search for deeper meaning when life began to teach me lessons I didn’t know I needed,” she said. “Success looks different to me now. I learned that all pain and loss is in fact a gift. Having miscarriages taught me that I had to mother myself before I could be a mother to someone else. Then I had Blue, and the quest for my purpose became so much deeper. I died and was reborn in my relationship, and the quest for self became even stronger. It’s difficult for me to go backwards. Being ‘number one’ was no longer my priority. My true win is creating art and a legacy that will live far beyond me. That’s fulfilling.”

By the way, Bey’s “Spirit” from “The Lion King” album has been nominated for Best Original Song at the 2020 Golden Globes.

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A post shared by ELLE Magazine (@elleusa) on Dec 9, 2019 at 5:37am PST

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“The last time I went to a supermarket, it was more like a bodega before a Madonna concert. Jay and I snuck into one in Crenshaw and bought some Cuervo and Funyuns chips. And…y’all know you see me at Target and I see y’all trying to sneak pics.” @beyonce answers her #Beyhive’s burning questions for ELLE’s January 2020 issue. Link in bio. #BeyoncexELLE ⁣ ⁣ ELLE January 2020: ⁣ Editor-in-Chief: @ninagarcia ⁣ Cover star: @beyonce⁣ Photographer: @msmelina ⁣ Stylist: #KarenLangley ⁣ Makeup: @sirjohn ⁣ Hair: @nealfarinah @nakiarachon ⁣ Production: Ben Bonnet @westyproductions⁣

A post shared by ELLE Magazine (@elleusa) on Dec 9, 2019 at 5:23am PST

The “Sorry” singer shared why working with female directors was so important to her:

“Melina Matsoukas has inspired me to own and redefine what it means to be a director. As a woman, if you are too opinionated, too strong-willed, too anything, you are disregarded. I’ve seen this happen to Melina, but she handles it with respect and grace. Melina is a rarity; she has the sensibility to understand fashion, photography, storytelling, history, and culture and is able to seamlessly incorporate those components into her work. I have trusted Melina for over a decade and created some of my best work with her—from visuals for my music to tour content and now a fashion shoot. I was so excited to work with her on this shoot for ELLE, because working with Melina is effortless. We have a natural way of collaborating because of our friendship and mutual respect for each other. There’s no politics, no ego; it’s just about being in the moment and creating dope art.

"Pioneers like Kasi Lemmons, Julie Dash, and Euzhan Palcy have amazing catalogs, and women like Lena Waithe, dream hampton, Adria Petty, Diane Martel, Darnell Martin, and Ava DuVernay have added to the dialogue. And I am lucky to have worked with most of these talented women.”

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"I think the most stressful thing for me is balancing work and life. Making sure I am present for my kids—dropping Blue off at school, taking Rumi and Sir to their activities, making time for date nights with my husband, and being home in time to have dinner with my family—all while running a company can be challenging." Being Beyoncé: The superstar opens up for ELLE’s January 2020 cover story.⁣ Link in bio. ELLE January 2020: ⁣ Editor-in-Chief: @ninagarcia ⁣ Cover star: @beyonce⁣ Photographer: @msmelina ⁣ Stylist: #KarenLangley ⁣ Makeup: @sirjohn ⁣ Hair: @nealfarinah @nakiarachon ⁣ Production: Ben Bonnet @westyproductions⁣

A post shared by ELLE Magazine (@elleusa) on Dec 11, 2019 at 8:15am PST

Bey even dished on her secret Snapchat account:

“I hate to say it, I hope I don’t sound ridiculous, but I don’t know what my Snapchat is. Sorry to that Snapchat.”

L-O-L. You can read her full interview here, including what she said about y'all snapping pics of her at Target.

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A post shared by Beyoncé (@beyonce) on Dec 9, 2019 at 4:01am PST

Get your coins ready. Beyonce’s Ivy Park x Adidas collaboration is set to drop January 18th.

Photo: TIDAL

[Read More ...] source http://theybf.com/2019/12/14/beyonce%E2%80%99s-lemonade-named-ap%E2%80%99s-album-of-the-decade-what-bey-taught-us-about-self-care-givi

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centiasoddboutique · 11 months ago

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Check out this listing I just added to my Poshmark closet: Mens Adidas Superstar Leather Athletic Sneaker White Black Sz 11.5 (1241….

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pjpark86 · 5 years ago

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Can't go wrong: Nike Air Force Ones aka Uptowns

Memory/ copped

It was 2001. These were still times the CD releases were big deals. Jay Z dropped his first Blueprint album which got 5 Mics on The Source magazine (yes, those were things back then). Things I miss about Cassettes, CDs, or even Video games were photos, song lyrics, song details, and etc that came came in these booklets that were on the cover side of the case. I remember Blueprint's booklet and I remember seeing Jay Z in white long t shirt with baggy sky blue jean with crispy pair of white on white Air Force One low. Then in 2002, starting Beanie Sigel (Philly rapper signed with Roc-a-fella records) and his crew, came out with the movie call "State Property" which was Beanie's crew name. In this movie, everyone wear Nike Air Force Ones and it caught me and my friends attention. Shortly after we copped a pair.

Each one of us had a fresh pair. Few weeks or maybe a month later we got lucked out in local retail store call Sports Authority where these were sitting (slang for not being sold). So, they marked them down as sales for $40, which me and my friends ending up buying multiple pairs. We probably got 12 - 16 pairs among us which resulted the store to putting them back to retail price.

Some of us got lows, some of us got high, most of us got the mids. Mids were dope to me. I didn't like high version strap to hang low, so they get them dirty, and lows were good for summer time but not often in Seattle the summer is bright. So, mid was a good choice.

Air force has nice shape with quality materials like genuine leather. It doesn't have lunarlon or react outsoles, but they had heavy rubber mid/ outsole. By all means, this one not a light shoes even tho it was designed for basketball in late 80s. One of first shoes to have air bubble in the shoes (exception for Flyknit version of air force ones).

Air Force Ones were also known as Uptown's. The nickname Uptown came from New York city. These were popular to mass as Nike in late 80s. Nike might had their famous Jordan, forces were the sellers. Luckily few stores in Uptown region (Harlem/Bronx) carried these items which were used my street baller . These were known Uptown because you wouldn't see people in Downtown(business/Wall street centric) or Mid Town (Tourist area) wearing these and had to go Uptown of NYC to see them being used for playing basketball.

To many sneakerheads, these are must haves but to mass media or America, these were not popular until in 2003, Rapper Nelly from St. louise dropped his single call "Air Force One" which may these more popular and mainstream. Luckily, me and my friend were already ahead of the currents.

Forces may lose mainstream position but these will always be a go to shoes, especially the white on white. As sneaker lover, I believe, 5 shoes will always be a go to shoes. 2 of them are difficult to get, which would be Jordan 1 high (Chicago, black toes, or banned) and Jordan 3 Black Cements. Other 3 would be Timberland 6in boots with double sole, Adidas Superstars with white and black stripes, and, last but not least, white on white Nike Air Force Ones.

Go true to size, they should be bit roomie. Don't hoop in them. They should be casual shoes and idea of Forces are that you try to keep them clean because once they are strongly creased, got scuff Mark's or dirty, it's time for new pair.

#sneakers #nike #airforceone #nikeairforceone #nikeairforce1 #whiteonwhite #jayz #blueprint #beanie sigel #state property #Nelly #nellyville #newyorkcity #uptown #sports authority

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