#adidas parley

[sigelfire]

Diego Luna and Cyrill Gutsch, founder of Parley

"Running down these streets with Eric Liedtke and Diego Luna feels like having millions of Ocean Warriors behind us. The two represent our two strongest partnerships: @adidas who joined us first as founding partner and believed in our vision when nobody did - who unleashed their innovation power to make it work. Our new partner @corona who explored with us remote places, and launching the '100 Islands 🏝Project'. Who empowers us with their thunderstorms of passion to shake up the beverage industry. The movement is exploding. And while the waters out there in the sea reach boiling temperatures - we are leaving the General Assembly Hall transformed. Jedi feelings grow. May the force decide to be with us."

Adding the video. I know is well known, but I wanted to have it here:

+ Biggest size photos from the coverage of the campaign by Publimetro:

[nmsc-market-pulse]

How Is Adidas AG Shaping the Shoe with Knitted Upper Market? Strategies, Innovations, and Developments

Introduction:

Adidas AG, a global leader in sportswear and footwear, is making substantial strides in the Shoe with Knitted Upper Market. Known for its commitment to innovation, sustainability, and performance, Adidas is leveraging its extensive expertise to revolutionize this sector.

This article explores how Adidas AG is influencing the market through strategic initiatives, emerging innovations, and recent developments in knitted upper footwear.

Download FREE Sample: https://www.nextmsc.com/shoe-with-knitted-upper-market/request-sample

1. Advanced Knitted Upper Technologies

A. Primeknit Technology

Adidas has pioneered the use of Primeknit technology in its knitted upper shoes, setting a new standard in the industry. Primeknit is a revolutionary knitting technique that integrates the upper material into a single, seamless piece.

Seamless Construction: Primeknit technology eliminates traditional stitching, resulting in a lightweight, flexible, and comfortable shoe. This seamless construction also enhances durability and reduces the potential for friction and irritation.

Custom Fit: The knit structure of Primeknit adapts to the wearer’s foot shape, providing a personalized fit and improved support.

Inquire before buying: https://www.nextmsc.com/shoe-with-knitted-upper-market/inquire-before-buying

B. Enhanced Performance Features

Adidas integrates advanced performance features into its knitted upper shoes to meet the demands of athletes and active consumers.

Breathability and Flexibility: The knitted upper design allows for superior breathability and flexibility, ensuring optimal comfort during high-intensity activities. The breathable fabric helps regulate temperature and wick moisture away from the foot.

Support and Cushioning: Adidas incorporates specialized cushioning systems and support structures into its knitted upper shoes, such as Boost and Bounce technologies, to enhance comfort and performance.

2. Commitment to Sustainability

A. Eco-Friendly Materials

Sustainability is a core focus for Adidas, and this commitment extends to its knitted upper shoes. The brand is actively working to reduce its environmental footprint by using eco-friendly materials and processes.

Parley for the Oceans: Adidas collaborates with Parley for the Oceans to create knitted upper shoes from recycled ocean plastic. This initiative helps address the global plastic waste crisis while promoting sustainability in footwear production.

Recycled and Organic Fibers: The brand is incorporating recycled polyester and organic cotton into its knitted uppers, reducing reliance on virgin materials and minimizing waste.

B. Sustainable Manufacturing Processes

Adidas is adopting sustainable manufacturing practices to further reduce its environmental impact.

Energy Efficiency: The company is investing in energy-efficient production technologies and renewable energy sources to minimize its carbon footprint.

Water Conservation: Adidas is implementing water-saving techniques in its manufacturing processes to reduce water consumption and pollution.

3. Innovations in Design and Aesthetics

A. Collaborations and Limited Editions

Adidas is known for its high-profile collaborations and limited-edition releases, which drive interest and excitement in the knitted upper shoe market.

Designer Partnerships: Collaborations with renowned designers and artists, such as Yohji Yamamoto and Stella McCartney, result in unique and highly sought-after knitted upper shoes that blend cutting-edge design with performance.

Seasonal Collections: Adidas regularly introduces seasonal collections featuring innovative designs and colorways, appealing to fashion-forward consumers.

B. Customization Options

Adidas offers customization options for its knitted upper shoes, allowing consumers to create personalized footwear that reflects their individual style.

Adidas Mi adidas: The Mi adidas platform enables customers to customize their knitted upper shoes with a variety of colors, patterns, and materials, providing a bespoke shopping experience.

3D-Printed Elements: The incorporation of 3D-printed elements in certain designs adds a layer of personalization and technological innovation to Adidas’ knitted upper shoes.

4. Expansion into New Markets

A. Global Reach

Adidas is expanding its presence in key international markets, driving growth for its knitted upper shoes.

Emerging Markets: The brand is targeting emerging markets in Asia-Pacific and Latin America, where increasing disposable income and growing interest in athletic and lifestyle footwear are fueling demand.

Retail Expansion: Adidas is opening new flagship stores and expanding its retail network globally to enhance accessibility and brand visibility.

B. E-Commerce and Digital Strategies

Adidas is leveraging e-commerce and digital platforms to reach a broader audience and drive sales.

Online Retail: The brand’s robust e-commerce platform allows consumers to shop for knitted upper shoes from anywhere in the world, providing a convenient and accessible shopping experience.

Digital Marketing: Adidas utilizes digital marketing strategies, including social media campaigns and influencer partnerships, to promote its knitted upper shoes and engage with customers.

5. Focus on Consumer Experience

A. Enhancing Comfort and Fit

Adidas prioritizes comfort and fit in its knitted upper shoes, ensuring that they meet the needs of active consumers.

Adaptive Fit Technologies: The brand is exploring adaptive fit technologies that adjust to the wearer’s foot shape and movement, providing a customized and supportive fit.

Ergonomic Design: Adidas incorporates ergonomic design principles into its knitted upper shoes to enhance comfort and reduce foot strain during prolonged wear.

B. Customer Feedback and Innovation

Adidas actively seeks customer feedback to drive innovation and improve its knitted upper shoes.

Consumer Insights: The brand collects and analyzes consumer feedback to understand preferences and identify areas for improvement in its footwear designs.

Iterative Design Process: Adidas uses insights from customer feedback to refine and enhance its knitted upper shoes, ensuring that they meet evolving consumer needs and expectations.

Conclusion

Adidas AG is at the forefront of innovation in the shoe with knitted upper market, leveraging advanced textile technologies, sustainable practices, and strategic market positioning to drive growth and enhance consumer experience. Through its Primeknit technology, commitment to sustainability, and focus on design and performance, Adidas is setting new standards for knitted upper shoes.

As the market continues to evolve, Adidas remains dedicated to pushing the boundaries of footwear design and technology, offering consumers cutting-edge products that combine style, functionality, and sustainability. With its global reach and commitment to innovation, Adidas is well-positioned to lead the way in the knitted upper shoe market and shape the future of footwear.

[writemeupeasy]

Sneaker Culture in 2024: What’s Hot and What’s Not?

Sneaker culture continues to dominate the fashion landscape in 2024, evolving beyond its roots in sports and streetwear to become a significant force in both mainstream and high fashion. With new trends emerging every year, staying on top of what’s hot and what’s not is essential for sneaker enthusiasts and casual shoe wearers alike. This blog takes a deep dive into the latest developments in sneaker culture, exploring the most popular styles, emerging trends, and fading fads that are shaping the sneaker world this year.

1. What’s Hot in Sneaker Culture in 2024

As we move further into 2024, several key trends are defining what’s hot in the sneaker world. Here are the top sneaker trends that are making waves this year:

Retro Revival: Embracing the Classics: Retro sneakers are back in a big way in 2024. Iconic styles from the 80s and 90s, such as Nike Air Jordans, Adidas Superstars, and Reebok Classics, are experiencing a resurgence. Sneakerheads are turning to these nostalgic designs for their timeless appeal and cultural significance. Limited edition re-releases and collaborations with designers are breathing new life into these classic silhouettes, making them must-haves for both old-school fans and new collectors.

Sustainable Sneakers: Eco-Friendly Takes Center Stage: Sustainability is a major focus in sneaker culture this year. Brands are increasingly prioritizing eco-friendly materials and ethical manufacturing practices. Sneakers made from recycled materials, plant-based leathers, and sustainable fabrics like hemp and organic cotton are gaining popularity. Companies like Adidas with their Parley line and Nike with their Move to Zero initiative are leading the charge in creating sneakers that are stylish yet environmentally conscious.

High-Tech Sneakers: The Future of Footwear: The integration of technology into sneakers is one of the most exciting trends of 2024. Smart sneakers with features like self-lacing technology, embedded fitness trackers, and temperature regulation are becoming more accessible. Brands like Nike Adapt and Puma Fi are pioneering this space, creating sneakers that not only look good but also enhance the wearer’s lifestyle through innovative technology.

Bold and Chunky Soles: The Return of the 90s: Chunky, oversized soles are making a comeback, harkening back to the bold designs of the 90s. Sneakers with exaggerated soles, like the Balenciaga Triple S and Fila Disruptor, are favored for their statement-making look and comfort. These designs are often paired with athleisure or streetwear, emphasizing a laid-back, edgy aesthetic that’s both retro and modern.

Customizable Sneakers: Personalization is Key: Customization is becoming increasingly popular in 2024, with consumers seeking unique, one-of-a-kind sneakers that reflect their personal style. Brands are offering more options for customization, allowing buyers to choose colors, materials, and even add personalized messages or graphics. Nike’s By You platform and Vans’ custom sneaker program are examples of how brands are catering to this growing demand for personalized footwear.

2. What’s Not Hot in Sneaker Culture in 2024

While some trends are thriving, others are starting to lose their appeal in the sneaker world. Here’s what’s falling out of favor this year:

Minimalist Sneakers: While minimalist designs were popular in recent years for their clean, understated look, 2024 is seeing a shift away from ultra-simplistic sneakers. The trend is moving towards more expressive and bold styles, leaving minimalist sneakers with plain white or neutral tones on the back burner. Sneakerheads are opting for designs that stand out, incorporating vibrant colors, unique textures, and eye-catching details.

Dad Sneakers: The Fading of the “Ugly” Trend: The "ugly" sneaker trend, characterized by oversized, chunky designs that mimic the sneakers dads wore in the 90s, is starting to wane. Although they enjoyed a moment of popularity, the novelty is wearing off as fashion trends shift towards more streamlined and technically advanced designs. While some still appreciate the retro vibe of dad sneakers, they are no longer the dominating trend they once were.

Overly Branded Sneakers: In a world where subtlety and authenticity are increasingly valued, sneakers with excessive branding and logos are losing their appeal. Consumers are favoring designs that offer a more understated branding approach, allowing the quality and design of the sneaker to speak for itself rather than relying on overt logos to make a statement.

Hyped Releases with No Substance: Hype-driven sneaker releases that rely solely on limited availability rather than innovative design or quality are beginning to lose steam. Consumers are becoming more discerning, favoring sneakers that offer genuine style, comfort, and durability over those that are simply scarce. The sneaker market is seeing a shift towards valuing substance over hype, leading to a decline in demand for overhyped releases.

3. Influences Shaping Sneaker Trends in 2024

Several factors are influencing the sneaker trends of 2024, from cultural shifts to technological advancements:

Influence of Pop Culture and Celebrities: As always, pop culture and celebrity endorsements continue to play a significant role in shaping sneaker trends. Collaborations with artists, musicians, and athletes remain a powerful tool for brands to capture consumer interest. Sneakers endorsed by popular figures, such as Kanye West’s Yeezy line or Travis Scott’s collaborations with Nike, are among the most sought-after releases.

Rise of Digital and Virtual Platforms: The growing influence of digital and virtual platforms is also shaping sneaker culture. Brands are leveraging augmented reality (AR) and virtual reality (VR) to create immersive shopping experiences, allowing consumers to try on sneakers virtually before making a purchase. Digital fashion is also emerging, with virtual sneakers that exist solely in the digital realm becoming a novel trend for tech-savvy consumers.

Growing Awareness of Social and Environmental Issues: As consumers become more conscious of social and environmental issues, their preferences are shifting towards brands that align with their values. This awareness is driving the demand for sustainable and ethically produced sneakers, pushing brands to innovate in eco-friendly materials and practices.

Cross-Cultural Influences and Globalization: Sneaker culture is increasingly global, influenced by diverse cultural trends from around the world. The blending of styles and designs across different regions is leading to a more inclusive and varied sneaker market, where Western, Asian, African, and Latin American influences coexist and shape global sneaker trends.

4. The Role of Casual Shoes in the Broader Footwear Landscape

While sneakers are at the forefront of current footwear trends, they are part of a broader category that includes various types of casual shoes for men. The trend toward comfort and versatility in fashion has blurred the lines between sneakers and other casual footwear options. Men are increasingly integrating sneakers, loafers, slip-ons, and other casual styles into their everyday wardrobes, reflecting a lifestyle that values both practicality and style. This integration highlights the versatile appeal of casual shoes and their ability to complement diverse fashion trends.

5. The Future of Sneaker Culture: What to Expect Beyond 2024

As sneaker culture continues to evolve, several emerging trends and innovations are likely to shape its future:

Integration of Smart Technology: Expect to see more smart features in sneakers, from self-lacing mechanisms and adaptive fits to fitness tracking and even augmented reality displays. The future of sneakers will likely blend fashion with functionality, catering to tech-savvy consumers looking for footwear that enhances their lifestyle.

Sustainable Innovations: Sustainability will continue to be a driving force in sneaker culture, with brands investing in innovative materials and processes that reduce environmental impact. Look for advancements in biodegradable materials, plant-based leathers, and closed-loop recycling systems that make sneakers more sustainable than ever before.

Increased Personalization and Customization: The demand for personalized and customizable sneakers will only grow, as consumers seek unique footwear that reflects their individual style and preferences. Brands are likely to expand their customization options, allowing for even more creative expression in sneaker design.

Expansion of Virtual Sneakers and Digital Fashion: The concept of virtual sneakers and digital fashion is gaining traction, particularly among younger, tech-oriented consumers. The future may see a rise in digital-only sneaker drops and collaborations, appealing to collectors and gamers alike who want to showcase their digital sneaker collection in virtual spaces.

Conclusion

Sneaker culture in 2024 is dynamic and multifaceted, reflecting broader trends in fashion, technology, and consumer values. As the lines between different footwear styles continue to blur and sneakers remain central to casual and high fashion alike, the sneaker world is set to evolve in exciting new directions. Whether you’re a die-hard sneakerhead or a casual shoe enthusiast, staying updated on what’s hot and what’s not will help you navigate the ever-changing landscape of sneaker culture and make informed choices that align with your style and values.

As we look to the future, one thing is clear: sneakers will continue to be a powerful symbol of identity, culture, and innovation, shaping the way we walk, run, and express ourselves in the modern world.

[www-surdashery-com]

www.Surdashery.com

adidas NMD_S1 Wonder Beige Shoes

These adidas shoes keep you firmly planted, even though they feel like you’re walking on clouds. A sock-like upper hugs your feet for ultimate comfort while encapsulated BOOST cushioning with midsole plugs returns energy with every step. This look is all about embracing what grounds you, even in the ever-changing city. Designed to inspire you to experience more, they’re get-out-there-and-go ready. This shoe’s upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. The other 50% of the yarn is recycled polyester.

#sneakerhead #kicks #firstday

[unstablefragments2]

ADIDAS ORIGINALS Green ZX 8000 Parley @ SSENSE

[kicksaddictny]

Stella Mccartney Hosts Legendary L.A Party to Honour Adidas Collaboration and Present Its Spring / Summer 23 Collection

According to Adidas

Stella McCartney hosted a legendary party in L.A in celebration of her 18 year partnership with adidas and to present its new Spring/Summer 23 collection. Kicking off the biggest weekend in music, the unique collaboration took over LA’s famous Henson Recording Studios for an iconic evening that brought together music and fashion. ​

Paying homage to Stella’s love of and deep heritage in music, the party, a first of its kind for adidas by Stella McCartney , featured a DJ performance by Zuri Marley and live performances from Koffee, Minke, MUNA, and Beth Ditto alongside a celebration of movement through an immersive roller-skating piece by L.A Roller Girls – presenting the vibrant Spring Summer 23 adidas by Stella McCartney  drop in beautiful motion. 

A line-up of next-generation trailblazers and friends of the Stella McCartney  house attended, including Anya Taylor-Joy, Kate Hudson, Pauline Chalamet, Alicia Keys, Emma Chamberlain, Karlie Kloss, Tinashe, Paris Jackson , Madelyn Cline, Noah Cyrus, Cara Delevingne, Nicole Richie, Nia Dennis, Demi Lovato, Miguel, Phoebe Gates, Liv Tyler, Sabrina Carpenter, Kim Gordon, Dave Grohl, Beck Hansen, Ringo Starr, Paul McCartney, Dree Hemingway, Ivy Getty, Alessandra Ambrosio Charlotte Lawrence, Julian Lennon, Leslie Mann, Måneskin, James Marsden, Matt Bellamy, Orlando Bloom, Clara McGregor, Esther McGregor, Norah Jones, Orville Peck, Evan Ross, Benito Skinner, Tinx, Sofi Tukker, Scout Willis, Tallulah Willis, Shailene Woodley, Jaime Xie, and Truly Young. 

​A collaboration that has always pushed the limits, from innovation and sport style to working with pioneers across fashion, music and art, the party celebrated a partnership that continues to champion individual expression and inspires the new wave of trailblazers. ​Together, adidas and Stella McCartney are relentlessly committed to finding new ways to create and support a better future through the fusion of recycled materials and key performance technologies.

The key collections showcased at the party include:​

ICONS: Blending sport and style through contemporary cuts, the capsule sees iconic adidas by Stella McCartney designs reimagined in staple shades of black, grey and white – providing next-gen athletes with a timeless blank canvas to move with purpose. Featured for the first time is the Sportswear Run Shoe, an all-new gender-neutral silhouette made in part from natural and renewable materials.​

The ICONS collection is available now on adidas by Stella McCartney and via the adidas app.

TRUENATURE: Designed for exploring the world outside, the collection captures a contemporary take on Earth and weather satellite images alongside conceptual contours and ley lines of maps. With leading technologies such as Parley Ocean Plastic and WIND.RDY, the collection has been crafted to protect the next generation of active activists.

The TRUENATURE collection is available from 16th Feb on adidas by Stella McCartney and via the adidas app.

[verydesperatehousewife]

Check out this listing I just added to my Poshmark closet: Adidas Terrex Agravic Flow 2 Trail Running Shoes Womens 10 42.5 IF5020 Aqua Blue.

[samanthakatinka]

Check out this listing I just added to my Poshmark closet: Adidas Mens Condivo 21 Jersey Team Royal Blue White Small.

[celseaa]

Sepatu Adidas: Inovasi dan Gaya dalam Setiap Langkah, Menyusuri Jejak Kekuatan dan Kreativitas di Dunia Olahraga dan Mode

Sepatu Adidas telah menjadi salah satu ikon dalam dunia fashion dan olahraga, dikenal tidak hanya karena kualitas dan kenyamanannya, tetapi juga desain yang inovatif dan berani. Didirikan pada tahun 1949 oleh Adolf Dassler, merek ini telah berkembang pesat dan sekarang menjadi salah satu produsen sepatu terbesar di dunia, dengan beragam koleksi yang dirancang untuk memenuhi kebutuhan berbagai atlet dan pecinta gaya.

Salah satu aspek paling menarik dari sepatu Adidas adalah komitmennya terhadap inovasi teknologi. Merek ini terus menerus mengembangkan teknologi yang meningkatkan performa, seperti teknologi BOOST yang memberikan responsivitas tinggi dan kenyamanan ekstra saat digunakan. Ini menjadikan sepatu Adidas pilihan utama bagi para atlet yang menginginkan dukungan maksimal saat berlari, bermain bola basket, atau berlatih di gym.

Desain sepatu Adidas juga mencerminkan evolusi tren fashion. Dari model klasik seperti Adidas Superstar dan Stan Smith yang telah menjadi legendaris, hingga koleksi modern seperti NMD dan Yeezy, setiap model menawarkan kombinasi sempurna antara fungsi dan estetika. Gaya yang sleek dan minimalis dari sepatu ini memudahkan pengguna untuk memadupadankan dengan berbagai outfit, baik untuk aktivitas olahraga maupun gaya santai sehari-hari.

Kualitas material yang digunakan dalam pembuatan sepatu Adidas juga patut diacungi jempol. Merek ini berfokus pada penggunaan bahan yang tahan lama dan ramah lingkungan, mengikuti tren global menuju keberlanjutan. Dengan inisiatif seperti koleksi Parley, yang menggunakan plastik daur ulang dari lautan, Adidas menunjukkan bahwa mereka peduli tidak hanya pada performa, tetapi juga pada masa depan planet kita.

Tidak hanya fokus pada performa dan desain, Adidas juga memiliki strategi pemasaran yang cerdas. Kolaborasi dengan berbagai desainer terkenal dan selebritas, seperti Kanye West dengan Yeezy dan Pharrell Williams, telah memperluas daya tarik merek ini di kalangan generasi muda. Hal ini tidak hanya meningkatkan citra merek tetapi juga menciptakan eksklusivitas di pasar, menjadikan sepatu Adidas sebagai barang koleksi yang diidam-idamkan.

Dengan demikian, sepatu Adidas lebih dari sekadar alas kaki; ia adalah simbol gaya hidup aktif dan berkelas. Dari lapangan olahraga hingga jalanan kota, sepatu ini mampu menjawab tuntutan berbagai gaya hidup sambil tetap menjaga performa tinggi. Dengan kombinasi antara inovasi, kualitas, dan desain yang trendi, sepatu Adidas terus menjadi pilihan utama bagi mereka yang menginginkan yang terbaik dalam setiap langkah mereka.

[pretta12000]

Check out this listing I just added to my Poshmark closet: Adidas mens NMD_R1 V2 SHOES BRAND NEW IN BOX SIZE 12.5.

[degibusdesigns]

Check out this listing I just added to my Poshmark closet: adidas Five Ten Freerider Pro Cycling Shoes 8.

[cmbrooks46]

Check out this listing I just added to my Poshmark closet: adidas Performance W UFORU 78 TIG - Leggings & Tights.

[hainesic]

adidas Performance pantaloni scurți de alergare x Parley culoarea albastru marin, neted, high waist

O noua pereche de pantaloni pe https://hainesic.ro/pantaloni/adidas-performance-pantaloni-scuri-de-alergare-x-parley-culoarea-albastru-marin-neted-high-waist-e54dd3054-answearro/

adidas Performance pantaloni scurți de alergare x Parley culoarea albastru marin, neted, high waist

#pantaloni #pantalonisic #hainesic

[eld-posh]

Check out this listing I just added to my Poshmark closet: adidas UltraBoost Parley Womens Sz 10 Running Shoes Blue Black Athletic Sneakers.

[affordabledesignerbrands]

Check out this listing I just added to my Poshmark closet: Adidas Mens Hiking Shoes Terrex Two Ultra PrimeBlue Athletic Sneakers.

[verydesperatehousewife]

Check out this listing I just added to my Poshmark closet: Adidas Terrex Agravic Flow 2 Trail Running Shoes Womens 10 42.5 IF5020 Aqua Blue.