As fate would have it, I returned to Whole Foods on a protein-oriented mission once more. Quick refresher, the Whole Foods I visited is the Foggy Bottom Whole Foods on the campus of George Washington University, known for its many registers and lack of cashiers.
At around 8:00pm on a Tuesday night, honestly, the place is poppin’. People move around quickly, maybe trying to grab stuff for dinner or breakfast tomorrow morning. The produce department is so picked over, there are entire shelves exposed with only the rejects-- the veggies and fruits most wilted and small-- are left behind.
Actually, good thing it was! The sparse banana, um... wall?... attracted my eye to a large protein display! Which led to another great discovery of another protein display which led to ANOTHER discovery of a wall of hanging bagged protein powders, specifically labeled “smoothie mix”. The prices were no different from the ones on the wall; however, it is clear they are trying to upsell the protein mixes as smoothie additives since they are by teh fruits and leafy greens.
Once more in the back of the store, by the supplements, vitamins and beauty section, the protein powder still occupies an entire wall. It appears they have gotten in a few new products in. There are large bags of protein, instead of just tubs. There is a clearer distinction between the powders mroe oriented for nutrition, than those which appear to be marketed more towards people seeking a sports nutrition.
The sports/workout-oriented powders closer mimic labels to the more conventional protein powders with black tubs and less natural blues and greens. The natural and plant-based protein powders all have plants, leaves and other ‘natural’ motifs (which I see on labels of most natural brands).
One new addition I did find particularly interesting was the protein powder marketed for “kidz”. Unlike the others, it had fun little cartoons of people with sunglasses. The flavor was”extreme chocolate,” wit instructions on the front saying “One scoop. Superhero.” I dunno what all the other labels are doing wrong, but this one really sold me... Until I turned it over and saw that sugar was the second ingredient. If you have a picky eater, I can understand reaching for a protein supplement that also boasts probiotics and greens, though.
In comparison (kidz nutrition label compared to adults in upper photo), a peanut-butter flavored protein powder for adults was sweetened with stevia. This makes me wonder if there’s a nutritional difference that we should be concerned about? But also, maybe drinking protein which has been abstracted should also raise some concerns?
Standing by the powders, I did see one younger woman buy a bag of chocolate protein powder smoothie mix from the wall. An older, maybe middle-aged man was standing in front of the powder for a long time but he eventually left, no protein in hand. I did not not witness anyone purchase protein powder from the produce area.
Alright friends, this is where I leave you. DO with the knowledge of protein powders in DC, what you will. I have trust and faith in the growing community surrounding grams and gains. It is up to you to do the heavy lifting from here, on your own.
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Walking into CVS isn’t the most romantic experience, but that’s okay— it’s a convenience store. It’s just there to get you what you need, not dazzle you with foo-foo displays. The floor is covered in blue carpet as if to say, “if you spill something, we don’t want to clean up after you so the floor will just absorb it.”
It’s a Sunday afternoon at CVS on Pennsylvania Avenue on the campus of George Washington University, and the place is fairly quiet. Something I immediately notice about the other customers is how no one (including me) was carrying a basket or pushing a cart. This CVS doesn’t even have carts. This suggests customers only buy a couple items at a time, and most likely do not spend a long time shopping. I would imagine their customer demographic is professionals/students who are just getting the necessities.
It’s two floors, but small. Everything feels close, and is clearly marked with signs. The shelves are metal, coated in some sort of off-white enamel. The price tags are blatant, bearing bright colors and large, clear prices. The florescent lighting enhances the signature primary color red, as well as the loud yellow sales tags, contributing to a sort of color claustrophobia. CVS is designed to get customers the few random grab-and-go things they need, not invite them in to stay.
Searching for protein powder on the first floor, then making my way up to the stairs to the second, I began to question if they had protein powder. Finally, way in the back on the second floor, I found it. Of course they have it, what’s more convenient than a “meal” you just add water to?!
The selection was fairly small and crammed on the last three bottom shelves. They had about a 50/50 selection of vegan to regular powders. The prices ranged from $20.79 to $38.99. Each promised about the same amount of protein per serving. The labels on the vegan powders had the ‘natural’ look— leaves, green, vanilla flowers and beans. They were generally more expensive and were located next to a variety of diet teas and weight-loss protein shakes.
The not vegan powders were literally located behind a pillar (bottom left). The labels were definitely appealing to someone looking to take protein powder as a sports supplement (instead of nutrition) with brands like “Body Fortress” and “C4 Sport.” The labels were typically black and some other neon color.
It seems as though protein powder may not be the hottest commodity at Convenience, Value and Service… but at least I walked out with 300 cotton balls.
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