#adar fanbase

[sophiegreenleaf]

This man just does something for my soul. ❤️❤️❤️

#i will never get tired of looking at this man

#I don’t have daddy issues, I have solutions.

[sophiegreenleaf]

This quote always makes me think of (D)Ada(r). ❤️❤️❤️

If none can release us, then indeed the Everlasting Darkness shall be our lot, whether we keep our oath or break it; but less evil shall we do in the breaking.

(Silmarillion)

[sophiegreenleaf]

I love to write about how much he loved the forest, and all the other precious things he lost along the way. ❤️

#I will never stop loving this man

#i don’t have daddy issues, I have solutions

[sophiegreenleaf]

When you’re grieving the loss of your comfort character… who isn’t even freaking real… and yet clients actually expect you to WORK. 😭

#Amazon, I’m so not ready for this.

#Sorry Sam.

[clarekirener]

Maybe I've missed the posts on Tumblr but if you're not on Twitter you might have missed the marketing on the official social media accounts. I'll post some. Amazon knows the Haladriel fanbase exists. That's what the marketing told me: they've learned what's popular and what gets them views. I don't know how much of what's popular will influence the writing and I'll do a post on my speculations in light of delayed renewal- things I've said on Twitter for 2 months.

But right now here's some of the digital marketing:

On the official The Rings of Power account, The Haladriel Nation tweet (4.1k likes) and the tweet with the BTS video of Charlie Vickers and Morfydd Clark (6.9k likes) were among the posts that got the most engagement.

The only two posts with greater likes were a BTS video about the Siege of Eregion (5.7k likes) and one thanking viewers (7k likes). Their other posts average around 2k likes.

The shift was unmissable when Prime Video was comparing Sauron and Galadriel to Daisy and Billy from Daisy Jones & The Six, a romantic couple.

Another account (Amazon MGM Studios) in on the action.

The Rings of Power account social media manager addressing us as Haladriel Nation on the official account and then on his personal account. He got people trying to get him fired for this post by the way.

International Prime accounts on Twitter, TikTok, Insta, and YouTube Shorts.

Prime Mexico calling Sauron and Galadriel "my parents"

Prime Video Brazil made a YouTube Short saying "the love of Sauron and Galadriel speaks louder"

The Rings of Power account on Instagram:

Prime Video Australia/NZ posting Haladriel edits on TikTok:

There are a lot of official accounts associated with Prime Video, Amazon MGM, and then there's the TROP account. They've all been posting edits of the fight from different angles regularly and this is just some of the digital marketing. They do post other dynamics of course but none this shippy and none as much as the Haladriel dynamic. The TROP account started a Fan Artist Friday 3 weeks ago to highlight fan art. They picked a canon compliant non-shippy Silvergifting fan art and they did the same for the Haladriel fan art as well. It was definitely carely chosen to avoid accusations of bias Irving Lopez got over the official account shouting out Haladriel Nation lol. The rest were just character art- they posted Adar fanart last Friday.

Unlike other marketing formats which requires more planning and time to coordinate, digital marketing is the most reactive to fan response. These official accounts were lurking on Haladriel fan accounts and responding to them during S2, and reposting Haladriel fans but it shifted post-s2 into overtly shipping material.

And baiting only works for so long before folks stop buying. I've said this before. When people hear there's only one scene, they'll just watch that scene on YouTube or TikTok. This happens a lot with other fandoms. Folks posting YouTube scene playlists and TikTok outright posting everything. But I'll save this for a post about PR in the context of the flux the show is in.

[sophiegreenleaf]

Love you, dad. ❤️

Joseph Mawle as Adar in The Rings of Power — Season One (2022)

[lostingham]

Being in Adar’s fanbase in a spectrum from

« Let him take care of his babies, making cookies with them and lives happy in their sweet new little home 🌸🥺💕✨ »

to

« SLAP MY ASS DADDY !!! 🥴🔥😈🚬 »

[sophiegreenleaf]

Holy sh-t, Adar’s “…with your head at my feet” line, followed by that little head tilt he did has t o t a l l y wrecked me.

#i am not okay

#gif incoming

#i don’t have daddy issues, I have solutions.

[bilbo-babe]

[sophiegreenleaf]

Guilty.

Anyone else have a strong urge to sit on his lap ?

[sophiegreenleaf]

I know y’all like to keep it positive on the (d)Adar side of Tumblr, and I’ve literally been sulking, but I swear to gods… if I have to sit through one more hour of Galadriel fangirling and Celebrimbor whinging, only to get 15 seconds of Adar action, I’m gonna lose it. I am literally gonna lose my sh-t…

# hold me back

#better yet, maybe don’t

[sophiegreenleaf]

Okay, but hear me out…

DEAR AMAZON,

1. Just stop. Stop pretending to give fanservice to Adar fans, then doing this. The Uruk have access to water. Some (if not, I would argue, most) would bathe.

2. Adar did not drag Galadriel for days across Middle Earth in a prison cage just to have his second-in-command slit her throat at the door. This wouldn’t have happened. It’s gratuitous.

3. Adar is more bonded with the Uruk than the Elves. He wouldn’t have been so rude and disrespectful to his own leadership. Stop creating dissonance for its own sake, or at least support it with a few more minutes of plot.

4. Yes, we all love watching Galadriel be a bad ass. She’s beautiful. But Adar is a hell of a lot older and more experienced than she is. This wouldn’t have happened, and it wasn’t necessary. In season 1, yes, he was completely hopeless, but not now that he has something to live and fight for again.

5. For the love of all that’s good in this world, PLEASE give Galadriel an emotion other than THIS. She’s a good actress. It’s a great character. Give her some depth, please.

# Sam is acting his heart out. Give him a damn chance.

# Starting to think they filmed all my man’s scenes in a single weekend, which doesn’t bode well.

# I have been very patient, Amazon. Very bloody patient.

# Plenty of good writers in the world. You have no excuse for sloppy writing.

[sophiegreenleaf]

Really hoping this is the “surprisingly bloody” part Hazeldine mentioned in his interview. Also really hoping it’s not a flashback… 👏❤️🫣

[sophiegreenleaf]

I absolutely caught this… and felt it… every single time. Heart wrenching.

OKOKOK I NEED TO YELL AT SOMEONE ABOUT THIS!

DID YOU SEE? DID YOU SEE ADAR'S REACTION TO THE BRANDING?!

@fukutomichi captured it in this gif:

I AM UNWELL!

OKAY SO I *HATE* that the branding is a thing they are doing. HAAAAAATE. But yeah you definitely get the vibe that he is Quietly Affected. I think Sam (and Joseph before him) did an excellent job of communicating that Adar isn't desensitized to the brutality that has surrounded his whole life, even if his position often requires him to condone it.

[sophiegreenleaf]

Needed some (step)(d)Adar baddy daddy vibes today. ❤️

#i don’t have daddy issues, I have solutions.

[sophiegreenleaf]

Some incredible art I found on Reddit from @keroleus.