#a whopping almost 17k

[penna-nomen]

get to know me - through my fics

thanks @cultofsappho for the tag, and my mutuals can consider this an open tag if they want to participate. I hope you will!

Okay, so I'm adapting this game. I'm using the original categories, but I can't name my personal favorites because I love so many things and struggle to pick favs. So my version is: favorite or most prominent example from my AO3 fics.

animal: Bonnie the Snow Dragon from my 11K word Discworld fic Dragon's Egg Blue. Honorable mention to the dogs in my Caffrey Conversation White Collar series -- I loved writing Satchmo POV in the Splash vignette, in which Satchmo believes he is the super sleuth in the household

movie: So, I wrote an entire 15K word fic called Movie Night about overcomplicating the process of picking a movie. The movie I've referenced most in my fic is probably Back to the Future

season: probably winter. I set the first 4 stories in the Caffrey Conversation series in December & January, and I've written several winter holiday & birthday stories in the series since then. Of those my favorite -- and the weirdest -- is A Caffrey Christmas Carol (23K words) in which my AU version of the characters encounter their canon selves thanks to intervention from the versions of themselves in the Arkham Files AU by @silbrith

character: canon favorite would be Neal Caffrey in my Caffrey Conversation White Collar series, and OC fav would be Henry Winslow from the same series

color: I almost went with black because of how often I write Neal wearing all black and being described as looking like a cat burglar. And then I remembered I wrote a 17K words story in the series titled Lavender Dreams. So, yeah, purple.

hobby: Singing is by far the most prominent. The Caffrey clan LOVE singing. They don't know how to get together without singing. Holidays? They sing. Funerals? They sing. Elaborate schemes to take down a corrupt music industry executive? Yep, they sing (Caffrey Disclosure, at a whopping 250K words)

book: Pride & Prejudice wins as the book for which I've written the most fic. Sentimental favorite among those is A Problem Like Mary, which has a podfic version linked in the second chapter. Honorable mention to Homecoming in the Caffrey Vignettes, which heavily features a Nancy Drew mystery.

song: Okay, as mentioned under hobbies, there is a LOT of music in the Caffrey Conversation series. Fix You by Coldplay became a plot element teased in Caffrey Flashback and resolved in Caffrey Disclosure, so I think it wins as the most prominent real song. There's also a fictional song titled Peace & Joy that is mentioned (but not named) in Choirboy Caffrey and then has a role in Caffrey Disclosure, Caffrey Aloha, and the Wish on a Star chapter of Caffrey Vignettes

drink: The Mai Tai that Gus is seeking in my Psych fic Happy Hour. Honorable mention to the gallons of coffee consumed in my White Collar fic

[tao-lay]

me listening to succession while i work because i cant wait to write when ive timed off and 

im like: oh wow its the second season the season where it aches the most to baby kendall

but then?! : hurt and comfort in mythical royco????

literally me rn????

might as well add more tags in the ao3 god that feels awful is there some kind of taboo thing where u add more tags in an ao3 fic as you write the chapters bc thats what im doing

no but linkypoo giving kenny lil kisses and telling him everything is gonna be okay after the latter had a shitty day (read regular day) at work? :( please :(

AND PLEASE NOT ME ALSO GETTING SO EXCITED TO WRITE MORE RHETTXROMAN? rhoman?? rhemulus? lmao

[tkmedia]

Newcastle must chase “explosive” £25m dynamo, he's a big upgrade on Joelinton - opinion

3 minute read 19/7/2021 | 12:40pm An update has emerged on Newcastle target Adam Armstrong, regarding Blackburn’s interest in his services. What’s the talk? According to The Sun, Watford have joined the race to land Newcastle transfer target Adam Armstrong and are willing to offer Andre Gray as part of an exchange deal for the Blackburn star. The Championship side are said to value the Englishman at £25m, despite his contract expiring at the end of next season. Newcastle, Southampton and West Ham have also been linked with the forward. Rovers signed him from the Magpies, who will receive a whopping 40% of any profit made if they sell him to a club outside of Tyneside.

Is Armstrong better than Joelinton?

Yes

Vote No

Vote Upgrade on Joelinton The Magpies must firm up their interest in Armstrong and chase a deal for the forward. Watford appear to be serious about a move for the goal machine and Mike Ashley cannot allow one of the club’s rivals in the Premier League to beat them to this deal. Newcastle hold a key advantage in the race, given that they have the 40% sell-on clause in his contract. Blackburn reportedly paid £1.7m, which means that the Toon Army would get 40% of £23.3m should they sell him for £25m this summer  – almost £7m. That is a rather large chunk of change Blackburn would be missing out on and Newcastle could waive their rights to the 40% to get a better deal for Armstrong to blow their competitors out of the water. If they could get him through the door, he would be a hefty upgrade on Joelinton. The Brazilian has scored just six Premier League goals in 55 starts since joining the club, whilst providing four assists. This shows that he has struggled to make a real impact in England in front of goal, with the attacker unable to consistently find the back of the net. Considering he moved for a whopping £40m, that tally is woeful. Armstrong, however, managed 28 league goals in the second tier last season and knows how to beat the goalkeeper regularly. Blackburn boss Tony Mowbray heaped praise on the “explosive” striker and said that he made a difference throughout the campaign. He told FourFourTwo: “Adam does (make a difference) as he has done all season. I think Adam has matured and he’s only 23. “He’s a boy really, but his explosive pace at the top end of the pitch allows you to play both ways, to not be overly concerned if you’re pinned back around the edge of your box because one pass releases pressure to someone like (Harvey) Elliott to play the pass that he can hit just leaving it in the space for the speed and dynamic movement of Armstrong – it’s a devastating effect for the team.” The 24-year-old was directly involved in 33 Championship goals (28 goals & five assists), averaging an excellent WhoScored rating of 7.15. This shows that he could be the clinical goalscorer Joelinton hasn’t been for Steve Bruce’s side and provide Callum Wilson with a worthy strike partner next term. AND in other news, Forget Willock: NUFC must land “unbelievable” £17k-p/w beast, Bruce would love him… Read the full article

[joshuajacksonlyblog]

Bitcoin Set For $100k, Last Opportunity to Buy Below $10k

For the first time in over fifteen months, bitcoin is at five figures. A few hours ago BTC broke past the $10k price barrier and continued surging all the way up towards $11k in one epic pump. Analysts looking at the bigger picture are eyeing $100k if previous market cycles repeat.

The move to $10k has been rejoiced over in crypto land as mainstream media still slumbers. Once those headlines start gaining traction another wave of FOMO could take hold pushing the king of crypto even higher. At the time of writing bitcoin had pulled back slightly from its latest 2019 high of $10,900 and was trading at 00. They key take is that BTC has remained above $10k which could form a new solid level of support if it can hold gains over the weekend.

NO RESISTANCE TO $17k, LAST CHANCE BELOW $10k

Looking at previous chart patterns shows the next resistance level at around $11.7k. After that, there is very little stopping bitcoin surging all the way to $17k. Trader Josh Rager pointed this out earlier when he tweeted

If you like $BTC at $10k than you’re really going to love when BTC closes above $11,700…

A long term lagging indicator, the 200-week moving average, is also on a steady uptrend and, as analyst ‘Plan₿’ points out, it could be one of the last opportunities to buy below $10k.

“#bitcoin 200 week moving average growing 5.6% per month … last opportunity to buy #BTC below $10k”

#bitcoin 200 week moving average growing 5.6% per month … last opportunity to buy #BTC below $10k pic.twitter.com/uEKl24TEYt

— Plan₿ (@100trillionUSD) June 21, 2019

The long term chart patterns are very similar and the latest price action appears to be a fractal of previous ones.

$100k BY Q1 2020?

Professional trader and technical chart guru Peter Brandt has taken a look at this theory and predicted that the fourth parabolic phase for bitcoin has now begun.

“Bitcoin takes aim at $100,000 target. $btcusd is experiencing its fourth parabolic phase dating back to 2010. No other market in my 45 years of trading has gone parabolic on a log chart in this manner. Bitcoin is a market like no other.”

Bitcoin takes aim at $100,000 target. $btcusd is experiencing its fourth parabolic phase dating back to 2010. No other market in my 45 years of trading has gone parabolic on a log chart in this manner. Bitcoin is a market like no other. pic.twitter.com/wE4j3riMgI

— Peter Brandt (@PeterLBrandt) June 22, 2019

Looking at the time scale for this $100k high, it could come as early as Q1 2020 if the parabola plays out. This would tie in fundamentally with the bitcoin halving event which is due in mid-May of the same year, less than 12 months away.

Needless to say, bitcoin has been ridiculously bullish over the past three months. Its dominance is almost 60% and it has made a whopping 185% since the beginning of the year. There is little doubt now that a new ATH is on the cards in the coming months – and further gains after that.

How high will bitcoin price go this year? Add your comments below.

Images courtesy of Shutterstock, @PeterLBrandt, @100trillionUSD

The post Bitcoin Set For $100k, Last Opportunity to Buy Below $10k appeared first on Bitcoinist.com.

from Cryptocracken Tumblr http://bit.ly/2Iyg0qA via IFTTT

[lacrimoosa]

nothing is more fun than translating/making an extensive walkthrough for a game that the hype has been nearly 3 years dead. It totals at a whopping 17k+ words, and is 100% the most i've ever typed. it's not the most accurate translation, but hey, it's enough to get almost every line across so basically I'm holding a complete translation hostage because I feel it's not good enough to share

[evilisk-played]

Labyrinthine December Pt 1: I Compare Stats

(Somehow, I feel like a Cho-Marisa portrait might be appropriate here because look at that beefy MAG stat)

So I went compared all the stats one by one (HP, ATK, DEF, MAG, MND and SPD). What I did for this is use the stats of each character's current, theoretical maxed out level. Part of this so I know where I should be allocating bonus points to get characters up to speed. The other half is that comparing current stats would be off because some characters are at the level cap, while others are 40 levels behind. This way was the most “equal” way of comparing stats I could think of. 

Now, without further ado...

= = =

Characters by Health Points

Komachi is the highest at 50k HP. This is no surprise at all; Komachi's whole gimmick is that she has stupid huge HP but zero defense.

Following Komachi are:

Meiling (29k), Remilia (26k), Youmu and Yuugi (25k), Sakuya (24k), Suika (23k), Flandre (22k), Wriggle and Reimu (21k), Mokou, Eirin, Ran and Rinnosuke (20k) and Yukari (19k)

These stats are really surprising.

Meiling and Remilia have always been my back up tanks, so it's a bit shocking to see them growing more health than the other characters.

Yukari, Ran and Eirin all being on the lower end of tank health is surprising too.

It seems that if I'm underusing any characters here, it's Wriggle and Youmu.

For comparison, here are the characters with the lowest amount of health:

Patchouli (7k), Kaguya (8k), Suwako (11k), Marisa and Rumia (12k), Orin (13k) and Chen and Minoriko (15k)

Almost all these results are expected... except for Rumia. Geez Rumia. I've been thinking about how to use her as a backup healer for Reimu, and this makes her seem really unflattering (because her other stats are also abysmal).

= = =

Characters by SP (I can't remember what the S is for)

The leaders in this category are:

Patchouli and Marisa (1.1k), Reimu (1k), Yukari, Kaguya, Sanae and Ran (900), Eirin and Alice (800)

...but this isn't a category I'm particularly interested in; every character runs out of SP at some point, I usually just swap em out at that point. The only thing worth pointing out is that Reimu, Kaguya and, Sanae and Alice have surprisingly good SP growth. All the other characters I have intentionally cultivated to have higher SP (because they require more frequent usage of their skills. Marisa especially relies on extra SP to make Master Spark more damaging)

= = =

Characters by Attack

Since there are a truck load of characters that have zero reliance on the ATK stat, let's just pay attention to characters with the highest ATK stats. That is:

Flandre (26k), Yuugi (22k), Suika (19k), Remilia (18k), Aya, Komachi and Suwako (17k) and Chen, Youmu, Nitori and Rinnosuke (16k),

Seeing these attack stats really confuses me.

Flandre being top isn't a surprise (she's the ultimate fire power character)

Yuugi having second highest is weird as I’ve been intentionally cultivating her HP and DEF with bonus points. Seems like I can continue that trend.

Aya, Komachi and Suwako is a really weird result. Those first two don't come off as having remarkable attack power, while Suwako is one of my nukes and she outdamages these other characters by a ton. I have to assume her attacks rely on hybrid (ATK + MAG) formulas.

Chen, Nitori and Youmu explains why Youmu seems so weak. Chen's damage isn't impressive *at all*, it's the fact that she can attack like four to five turns in a row before the enemy can that makes her damage output good. Cirno and Sakuya being at 12k and 13k ATK respectively only corroborate this theory of 16k being rather low (because Cirno and Sakuya are *very* underwhelming considering their attack power).

Nitori, on the other hand, has a really good formula on her Cannon so she can definitely get away with having 16k ATK. Youmu, on the other hand, is supposed to be a nuke, yet she's not even on par with the other nukes in this category (Flandre at 26k, Yuugi at 22k, Suika at 19k, Suwako at 17k). It seems that if I'm going to build to her being a nuke, I need to up that damage big time.

Not shown here is Orin's pititful attack at 13k. I also might need to up her ATK (depending on her skill formulas)

= = =

Characters by Defense

Leading the defense pack is Tenshi "The Wall" Hinanawi at 15k. 15k isn't as impressive as you'd think (the highest MND character has 20k MND) but this is less of an issue for Tenshi as her gimmick is having amazing DEF and MND.

After Tenshi is Yuugi, also at 15k. Then you got Meiling (14k), Youmu and Remilia (12k), Rinnosuke and Sakuya (10k), Yukari, Eirin and Wriggle (9k), Ran (8k), Mokou, Alice and Aya (7k) and then Suika, Kaguya and Reisen (6k)

These statistics are shocking, to say the least.

Meiling is surprisingly more capable than I expected. Youmu being on par with Remilia, and higher than Sakuya, Ran and Yukari, is very confusing. She doesn't feel as tanky as any of those characters (though perhaps the issue has been less of DEF and more of resistances?)

The real shockers here are Ran, Suika and Yukari. These three are like my three most common tank characters. When I play, their tankiness feels like they’re closer to Eirin and Sakuya's values (that's 9k and 10k respectively). Thinking on it, these three characters have the common ability to self-buff themselves. Knowing that about 6k - 9k is the baseline defense you need really makes me reconsider my approach.

Also, Wriggle, Alice and Mokou are tankier than I'd given them credit for.

On the lower end of the spectrum, Minoriko, Sanae and Rumia have stupidly low DEF and this only vindicates my feeling of those three being fragile.

= = =

Characters by Magic

Okay, so this section feels like it's massively under-performing in relation to the attack category.

Starting off the Magic category is Marisa at 25k. This... is not good. First off, it's not even higher than the ATK cap at 26k. What's worse is that Marisa's magic stat is massively inflated with skillpoints. No seriously, Marisa has been doping with about a MAG Level of 92. For comparison, most characters haven’t hit past X stat Level 30/40. It’s absurd, and it’s not a natural amount. (Thinking on it, Komachi’s 50k health might be in a similar position, though I know for a fact that she’s not up to HP Level 92. Only Marisa has an absurd level).

Removing Marisa from the equation, our natural lead is Patchouli at 20k. Yeah, that's a big gap. Patchouli is kind of redeemed by also having 20k MND, making her a balance of 20k-ish MAG AND MND (the closest comparison on the phsyical side is 22k ATK / 15k DEF with Yuugi).

With that said, all the other characters seem to be massively under-performing here.

After Patchy at 20k, you have Alice, Flandre and Kaguya at 16k. That’s 4k lower than Patchy, which is shocking. Even worse is that one of these three is *just* a hybrid attacker (Flandre, who also holds the highest ATK). Kaguya being up there isn’t surprising, as Hourai Barrage is just MAG murder. Alice being there is surprising.

Then there’s Suwako, Sanae and Ran at 15k. After looking it up, Suwako is actually NOT a hybrid, she just has high ATK and MAG stats (with individual ATK and MAG spells). This is weird, to say the least (because again, that doesn’t explain Youmu’s poor output). This number doesn’t seem impressive, given that Sanae and Ran are pure support (and Ran’s attacks have never struck me as impressive). It does make me reconsider having Sanae as some sort of attacker though...

After that are Mokou and Yukari (14k), Eirin and Yuyuko (13k), Reimu, Rumia, Iku and Reisen (12k), Cirno and Rinnosuke (11k) and then Minoriko and Orin (10k).

Again, it seems everyone's under-achieving in this category. The only stats I can understand are Cirno's (she's a very mediocre attacker, so 11k makes sense), Eirin (her healing isn't MAG reliant, so I've been buffing her tankiness) and Sanae and Reimu (they rely on MAG for their healing formulas). Oh and Patchouli (she tracks) and Marisa (she doping)

Everyone else is underperforming. Mokou, Yuyuko, Reisen and Orin are all behind with their phys ATK cuonterparts. I should probably focus on MAG for them now. (Minoriko also needs a boost, she is not on par with her fellow healers *at all*)

= = =

Characters by MND

Conversely, it seems that MND is more balanced among my party.

Patchouli leads with a whopping 23k (this is more than I initially remembered as 20/20 for MAG MND). I kinda realized that between Marisa, Suwako, Nitori, Yuugi, Chen and some others that I didn't really need more nukes. What I don't have, however, is a MND tank, so that's the goal for Patchy now and she seems to be doing it damn good.

Following her is the Wall at 15k.

Then it's Yuyuko and Reimu (14k), Yukari and Marisa (13k), Kaguya, Sanae, Alice and Iku (12k), Suika, Orin and Ran (11k), Rinnosuke, Minoriko and Eirin at 10k, and then stragglers at 9k (Nitori), 8k (Remilia, Wriggle, Rumia) and 7k (Mokou, Sakuya, Meiling)

Some notably low MND characters are Yuugi, Reisen and Youmu who are about 5k and under. Reisen and Youmu being at 5k explains a LOT about their survivability, to be honest.

Some of the interesting results are Yuyuko and Reimu almost being at Tenshi's level, Marisa being on par with Yukari, Kaguya, Alice and Iku at 12k, Nitori at 9k and the 7k and 8k club.

It's a bit shocking that 7k to 11k is where all my tanks are, because that's not very tanky at all!

= = =

Characters by Speed This is another category that I'm de-emphasizing. Here's the actual full list of speeds:

800 Chen 600 Aya 500 Cirno, Orin 400 Reimu, Marisa, Remi, Sakuya, Nitori, Ran, Reisen, Flandre Hi-300 Mokou, Suika, Suwako, Komachi, Alice, Wriggle Lo-300 Rinnosuke, Kaguya, Eirin, Sanae, Youmu, Rumia, Yuugi, Sanae, Meiling, Minoriko 200 Patchy, Tenshi, Yukari, Yuyuko

I think I can effectively tier characters as Gotta Go Fast (800), Ayayaya (600), Fast (500), Not-So-Fast (400), Officially Slow (Upper 300), Very Slow (Lower 300), Focus Speed (200)

This list is pretty surprising, as some characters don't feel as fast as they're portrayed. I think this is down to the fact that "delay / cooldowns" on skills exist.

Like it really makes you think that Reimu might be at 400 speed, but with her cooldowns, she's closer to all the other healers (at Lo-300).

(Also, Rumia, what's wrong with you? Don't you have ANY good stats?)

= = =

The results

I've learned a lot about my party through this analysis. Here are some of my preliminary thoughts.

Suika: it seems like she's a character I've given far too much credit, because her stats don't seem so great on paper. I think having an easy buff (Missing Power) is what gives her so much mileage to me. I’ll have to use her stats as a guide for “which characters could be tanky enough with enough buffs”

Orin: I'm not giving her enough credit. I think comparing her to Aya and Chen has warped my expectations of her, because I can make Cirno work, despite her having less impressive speed overall. I definitely need to figure out how she works.

Yuyuko: she sounds like a character I should be adding if only to serve as an MND tank. I still think her speed is godawful, but maybe I should be adding her to bossfights regardless.

Alice and Mokou: their stats seem really interesting and malleable. I really have to figure out what their roles are going to be, thankfully it seems like I have a lot of freedom to shape their roles.

Komachi: I can't believe her ATK is that high. I think I might have been underutilizing her as an attacker this whole time. Even if she's no Suwako, I think I can treat her as a SPI nuke for battles where Yuyuko might not work.

Rinnosuke: Rinnosuke’s stats were impressive in all categories... why the heck have I not been using him?

Rumia: wait, no, she still looks really unimpressive.

Anyway, I’m gonna start finally adding those bonus points tomorrow. I feel like I might need to make a backup save, in case things turn out bad.

[popularchips-blog]

Top 10 Festive Marketing - Christmas Advert

New Post has been published on https://popularchips.com/dailies/top-10-festive-marketing-christmas-advert/

Top 10 Festive Marketing - Christmas Advert

It’s slightly less than a month to Christmas and adverts are appearing on our Youtube feed! Besides the festive celebration itself, Christmas adverts from major brands have become something that most of us look forward to. What started off as simply an ad to publicize offerings for the season have taken a more story-telling approach with well-crafted adverts that sometimes do go very viral.

Here we compiled the top 10 Christmas adverts so far for this season! We ranked them according to their number of views on Youtube but needless to say, every advert is amazing in their own ways. From viewing these 10 adverts, we saw a couple of things that were interesting and worthy to learn from:

The beauty of storytelling – as seen from all the following adverts, a good story plot is a key to success. With an overflowing amount of information on the net, a memorable storyline is what sets a brand different from the others and remain top of mind in consumers!

The power of emotions – regardless of the character (animations, cartoons, bears, people), an emotional ad incite a series of emotions and influencer viewers’ perception towards brands. The power of emotional advertising cannot be overlooked, after all, we are all emotional creatures!

The use of hashtags – read on and you’ll find out that a common trait among these adverts is the strategic use of hashtags eg: #HeathrowBears, #ChristmasTogether. It can be either character specific or generic phrases, hashtags will help to spark conversation and build engagement on social media.

*Videos statistics as of 27th Nov.

1. John Lewis – #MozTheMonster

8.7 million views (63k likes, 12k dislikes, 7364 comments, 132k subscribers)

Monsters under the bed – a nightmare for most, if not all children. We all grow up with that silly but all so real fear as a kid, thinking that something nasty lies under our bed as we sleep. However, these monsters are perhaps not as scary as we think they’d be.

John Lewis assures us that #MozTheMonster living under our beds is nothing but a huge and friendly blue monster. This Christmas advert brings us through the relationship between the tiny human and Moz.

Recently, the author of Mr UnderBed has claimed that Moz the monsters is very much similar to the character of his children’s picture book back in 1986. Nonetheless, everyone still loves Moz the monster and if you’d like to get Moz plushie, find it here!

  2. Marks & Spencer – #LoveTheBear

6.4 million views (57k subscribers, 19k likes, 4k dislikes, 2619 comments)

In Marks & Spencer’s ad, it stars everyone’s favorite bear – Paddington mistaking a burglar for Santa Claus. They went on to return all the stolen presents and in the process, Paddington showed the burglar the true meaning of Christmas, leaving everyone feeling warm and fuzzy inside at the end of the video.

The advert caused a little commotion when users misheard the words the burglar said to Paddington at the end of the video, thinking that he scolded a swearword. All’s good now though after Advertising Standards Authority’s check.

  3. Sainsbury’s – #EveryBitOfChristmas

4.2 million views (95k subscribers, 7k likes, 5k dislikes, 2331 comments)

Supermarket chain, Sainsbury’s took a different approach this year for their Christmas advert in the form of a light-hearted music video. The advert features the song “Every Bit of Christmas”, a wonderfully fun and festive song, sung by people all over Britain. There’s even a karaoke version for viewers who wants to join in the fun with the catchy song!

However, it seems like the advert is receiving mixed reviews and there are almost as many people who liked it as those who did not! Just check out some of the comments on the Youtube video.

Among the comments, many compared the music video to the advert Sainsbury’s has done the year before in 2016 and it’s not hard to see why users had a high expectation of them.

  4. AldiUK – Kelvin The Carrot

2.4 million views (8.4k subscribers, 7k likes, 1k dislikes, 528 comments)

Not the highest performing of the lot in terms of subscription size but AldiUK manage to receive a whopping 2 million views for their Christmas advert. Featuring the carrot, Kevin, who went on an adventure across the dinner table to reach his beloved not before encountering some dangerous flying peas! As he traveled across the table, he was greeted with a spread of Christmas delicacies which can all be found in Aldi chains.

5. Argos – #ReadyForTakeOff

2.1 million views (33k subscribers, 448 likes, 68 dislikes, 74 comments)

A subsidiary of Sainsbury’s (rank number 3), Argos is a British catalogue retailer operating in the United Kingdom and Ireland. In this advert, Argos gave us a tour around Santa’s toy factory with all the elf workers. When one robot toy dog got left behind and flying delivery jets departing, one elf rushed to make sure every kid receives their Christmas present on time. This is definitely one way to promote the importance of its same day (from as little as 4 hours) delivery services during this festive season

  6. Waitrose – #ChristmasTogether

1.9 million views (135k subscribers, 5k likes, 2k dislikes, 1077 comments)

Waitrose is a chain of British supermarkets, which forms the food retail division of Britain’s largest employee-owned retailer, the John Lewis Partnership (rank number 1). The advert brings us to a deserted neighborhood experiencing heavy snowfall.

As time passes by and the people trapped in the house, everyone got together and started preparing a Christmas feast together (with Waitrose products of course). With a filled table, help arrived but it was clear that no one wanted to leave as they are ready for a #ChristmasTogether.

7. Loterias y Apuestas del Estado (Spanish lottery) – #Danielle

1.6 million views (18k subscribers, 18k likes, 3k dislikes, 2075 comments)

Different from other adverts, this is more of a short 18 mins film by the Spanish Lottery. Titled “Danielle,” it tells the tale of an alien who comes to Earth as a human woman, and awkwardly tries to assimilate into the human world. Rather than a lively and feel good advert, this tells a heartwarming story between the two from different worlds and how they connected on a deeper level.

  8. Debenhams – #YouShall

1.4 million views (8.2k subscribers, 7k likes, 4k dislikes, 246 comments)

British multinational retailer Debenhams released the Part 1 trailer to their Christmas advert, teasing viewers of the upcoming love story between the two characters who parted at the train on a snowy Christmas Eve, leaving behind a crystal heel! In Part 2, the fairytale continues from where they lost each other.

The two proceeded to do what boys and girls do nowadays, by turning to social media to find each other using #FindMyShoe and #FindThatGirl. After missing each other a couple of times, they eventually reunited on a magical night like how all fairtytale should end happily ever after!

  9. Boots UK – #ShowThemYouKnowThem

963,078 views (18k subscribers, 874k likes, 65k dislikes, 50 comments)

Boots UK – A beauty, health and pharmacy chain with an emotional Christmas advert this season. It takes viewers through the journey of a pair of sisters from young to adulthood. Like most sisters, they experience the different stages of growing up together with mixed memories. As they reunite again during Christmas, one sister is seen presenting a gift to another where she exclaimed “How did you know?” before sharing a hug. Afterall, no one knows you better than your loved ones.

  10. Heathrow Airport – #HeathrowBears

452,815 views (17k subscribers, 2k likes, 57 dislikes, 160 comments)

Last on the list but definitely, my personal favorite is an advert from Heathrow Airport. The only nonconsumer product chain store – who knew that our top 10 list would include an ad from an airport? Last year was the first of the #HeathrowBears series which shows the couple arriving home just in time for Christmas (video below).

This year, the advert brings us back to the beginning and showed us the love story between the #HeathrowBears. From a relationship of a passenger and stewardess to falling in love and forming a family of their own, the #HeathrowBears were seen sharing numerous heartwarming moments at the airport every Christmas!

  Whether it’s going back to the fundamental meaning of Christmas with a festive song or an elaborated and heartwarming animation, these Christmas adverts are all months worth of effort by the brands.

As major brands in the UK are seemingly “competing” for the best Christmas advert, consumers’ expectations are bound to increase every year. Regardless, let’s just enjoy the amazing content these brands are bringing to us and look forward to the beautiful season!