#a well maintained desktop can very very easily have a much lower overall cost per year than getting even refurbished smartphones

[goatsgomoo]

Here's my wallpaper!

This website is too mobile focused these days. Reblog and tell me what your desktop/laptop background is.

[sokher]

Top 10 Best Web Browsers For Android in 2021

 Top Best Web Browsers For Android

The Internet browser is the most important tool on mobile devices. It is the engine for browsing the Internet, not only for websites but also for new types of web-based applications (progressive web applications, games, etc.). In the ranking of the new version in 2021, we selected 10 mobile apps for comparison: Brave, DuckDuckGo, Chrome, Edge, Firefox, Opera, Opera Mini, Samsung and Vivaldi to understand how to compare environmental impact solutions (carbon) and others Ordinary user behaviour scenarios and instructions for using the browser. - Chrome - Opera - Firefox - DuckDuckGo - Microsoft Edge - Vivaldi - Flynx - Puffin - Brave - Samsung Internet Browser 1. Chrome Chrome is a Google product, chrome comes by default on 80% of phones also chrome most used web browsers in the world. you can use a chrome browser,  Chrome is the obvious choice for mobile browsing, particularly if you already use the desktop version. Syncing between mobile and desktop editions of Chrome is helpful, giving you the option to access passwords you've stored in Chrome you don't need any password management tools or any apps, As the dominant browser on the market, Chrome is also the most reliable option, as every web developer considers Google's browser when building a website. Chrome offers extensive additional features such as secure storage for payment methods, a data-saver mode, automatic translation in dozens of languages, a malicious ad blocker and a pop-up blocker so you can use the Chrome browser. 2. Opera Opera is another mobile browser with a desktop version, which has all the advantages for users of both versions. Opera is different from other best Android browsers in storage mode. It can compress videos and standard web pages. As a result, due to the reduction in data, the page loads faster. If you do not have one of the best unlimited data plans, then your monthly data plan will not run out anytime soon. Even if you cannot use the VPN function and data storage mode at the same time, this function can also provide you with a virtual IP address. (Technically speaking, "VPN" is only available for the Opera browser app. To encrypt communications with other apps, you need one of the best VPN apps on Android. Despite the many features, Opera is the one I own One of the fastest browsers. We tried it, but only Chrome always beats it. One of the disappointments of Opera is the complicated user interface-the top and bottom of the screen can distract you, and Opera does it The browser provides multiple options. Data. Opera Touch focuses on browsing the page with one hand. 3. Firefox As with Google Chrome, when the browser you browse on your desktop most of the time involves introducing Firefox to your Android phone, there are many motivations. When you create a Firefox account and log in to all devices, all passwords, history and bookmarks will be synchronized. For better or worse, you can customize Firefox amazingly with a variety of themes and extensions, which can change almost any aspect of the browser. If you are someone who decides how tabs are displayed in the browser, what colours should be used for all content, and what features should be provided, then Firefox is your best choice. However, if this sounds like a nightmare, then using it as a basic Firefox installer can ensure that other Firefox enthusiasts who are particularly concerned about security can check out the new Firefox Focus because it’s similar to its big brother Compared with features, it looks a bit inferior to favour. privacy. Ox introduced Firefox Focus to always open links in private tabs. Alternatives for developers are Firefox, the more experimental versions of Firefox for Android Beta, and Firefox Nightly. There is also a separate VPN application, run by Mozilla, the parent company of Firefox, although the VPN costs $5 per month. Regarding this Firefox update, the newer version of the Android web browser adds a dark mode and grid to the opened tabs and moves the URL bar to the bottom of the screen. Firefox does this to accommodate larger phones. (You can move up the panel as needed.) A new collection function allows you to organize and save sites that are useful for research projects. 4. DuckDuckGo DuckDuckGo does not have all the bells and whistles of the relaxation of the first-rate Android browsers. But DuckDuckGo makes up for what it lacks with its singular cognizance on maintaining your pastime private. A button to the proper of the address/seek bar will wipe all of your pastimes at any second with a tap. DuckDuckGo additionally gets rid of any ad-trackers that can be seeking to observe you across the net and routinely will default to the best encryption to be had at the web website online you're visiting. While the browser itself is not reporting any of your pastimes lower back to DuckDuckGo, this nonetheless falls quick of a complete VPN. If you're seeking to hold your pastime stable from even your provider or the Wi-Fi community you're related to, then you may want a separate VPN app for that purpose. (You can take a look at our listing of the first-rate VPN offerings in case you are seeking out a VPN.) 5. Microsoft Edge Microsoft finally got its act along and delivered a compelling fashionable (Chromium-based) browser within the type of Edge. whereas the automaton version hasn't undergone the most important revamp that the desktop browser simply went through, it's still a good possibility that syncs up along with your Microsoft account. Microsoft Edge lacks extension support, however, it will provide a variety of extras that are typically extension-based in alternative apps, adore a poster blocker, translation services, word manager and one thing referred to as NewsGuard. That latter feature assesses news website supported their “journalistic standards of believability and transparency.” Edges reading-list feature is kind of well done because it delivers the total page instead of an abbreviated or text-only version of an article. If you like a lot of text-focused version of a page, simply faucet the book icon within the address bar for a clean reading view. Unlike the desktop version of Edge, the mobile browser enables you to swap out the default computer programme easily, therefore you'll use Microsoft Bing in your Microsoft browser. 6. Vivaldi The Antonio Vivaldi desktop browser offers in-depth customization options, however, its golem counterpart is a lot targeted at delivering distinctive features. Vivaldi’s Speed Dial is your main view, which may be a visually appealing and easy-to-use fast launcher for bookmarks. When conducting online research, you will appreciate the intrinsic made text Notes tab, the native page screen capture, and therefore the Clone tab possibility that pulls up a replica of your current tab to avoid losing it. Regardless of your default search engine, you'll be able to do a fast switch to a different search tool — eight standard choices are supported — by simply typewriting the primary letter of its name within the address bar before your search. Vivaldi’s overall performance was quick, although I'd typically see the placeholder for a picture or whitespace for a video or ad as I scrolled, even a moment or a lot of when I loaded an extended article. Whereas I actually appreciate this preference for delivering the text as quickly as possible, waiting till I scroll to load the remainder of the content of the pages is taking this too so much and ultimately a worse experience. While it lacks extension support or a lot of powerful ad-blocking options found in a number of the opposite best golem browsers, Antonio Vivaldi offers a compelling feature set that I hope to examine its developers still build upon. Since I last tested the browser, updated supplemental support for custom ad-blocking lists, and you'll be able to currently move the address and tab bars to an all-time low of your screen if that's however you roll. 7. Flynx Flint may become an incredible golem navigator, and has an eye-catching size. If you click a link in Flynn, instead of filling the screen immediately while the browser is still loading, the link will open very wide on the side in the form of a bubble. Once you can scan it, just click on the bubble, and it will expand to full-screen mode. This seems to be a trivial matter. However, if you need to open multiple tabs when you want to analyze or browse, Flynn's method allows you to continue reading the article or original material. When dealing with many tabs in my mobile browser, I find this can save a lot of time. To read offline, just double-click any link. For one or two reasons, Lynx cannot act as the only browser on Golem devices. Because the application is specifically used as a tool to open links and then read the links. It is not an address bar, nor is it a way to easily access the browser without clicking a link. In addition, sometimes this is not a permanent problem, but the application cannot display the online page correctly. However, Lynx provides the flexibility to open pages in a carefully selected split browser of your choice in the settings. Read the full article

[thelmasirby32]

Declining Visitor Values

Late Funnel SEO Profits

Before the Panda update SEOs could easily focus almost all their energies on late funnel high-intent searches which were easy to monetize without needing to put a ton of effort into brand building or earlier funnel informational searches. This meant that SEOs could focus on phrases like [student credit cards] or [buy earbuds] or [best computer gaming headphones] or [vertical computer mouse] without needing to worry much about anything else. Make a good enough page on those topics, segment demand across options, and profit.

Due to the ability to focus content & efforts on those tiny subset high-intent commercial terms the absolute returns and CPMs from SEO investments were astronomical. Publishers could insert themselves arbitrarily just before the end of the value chain (just like Google AdWords) and extract a toll.

The Panda Shift / Eating the Info Supply Chain

Then Panda happened and sites needed to have stronger brands and/or more full funnel user experience and/or more differentiated content to be able to rank sustainably.

One over-simplified way to think of Panda and related algorithms would be: brand = rank.

Another way to look at it would be to consider the value chain of having many layers or pieces to it & Google wanting to remove as many unneeded or extra pieces from the chain as possible so that they themselves are capturing more of the value chain.

That thin eHow article about a topic without any useful info? Not needed.

The thin affiliate review which was buying Google AdSense ad impressions on that eHow article? Also not needed.

All that is really needed is the consumer intent, Google & then either Google as the retailer (pay with your credentials stored in your phone) or another trusted retailer.

In some cases there may be value in mid-market in-depth reviews, but increasingly the aggregate value offered by many of them is captured inside the search snippets along with reviews directly incorporated into the knowledge graph & aggregate review scores.

The ability to remove the extra layers is driven largely by:

the quality of the top players in the market

the number of quality publishers in a market (as long as there are 2 or more, whoever is not winning will be willing to give a lot of value to Google to try to play catch up against their stronger competitor)

the amount of usage data available in the market

the ad depth of the market

If your competitor is strong and they keep updating in-depth content pieces you can't set and forget your content and stay competitive. Across time searcher intent changes. Those who change with the markets should eventually have better engagement metrics and keep winning marketshare.

Benchmarking Your Competition

You only have to be better than whatever you are competing against to win.

If you have run out of ideas from your direct competitors in an emerging market you can typically find many more layers of optimization from looking at some of the largest and most successful players inside either the United States or China.

To give an example of how user data can be clean or a messy signal consider size 13 4E New Balance shoes. If you shop for these inside the United States a site like Amazon will have shoe size filters so you can see which shoes from that brand are available in that specific size.

In some smaller emerging markets ecommerce sites largely suck. They might allow you to filter shoes by the color blue but wanting to see the shoes available in your size is a choose your own adventure game as they do not offer those sorts of size filters, so you have to click into the shoe level, find out they do not have your size, and then try again. You do that about 100 times then eventually you get frustrated and buy off eBay or Amazon from someone who ships internationally.

In the first case it is very easy for Google to see the end user flow of users typically making their purchase at one of a few places like Amazon.com, the official New Balance store, or somewhere else like that which is likely to have the end product in stock. That second experience set is much harder to structure because the user signal is much more random with a lot more pogos back to Google.

Bigger, Better Ads

Over the past couple decades Google has grown much more aggressive at monetizing their search results. A website which sees its rank fall 1 position on mobile devices can see their mobile search traffic cut in half overnight. And desktop search results are also quite ad heavy to where sometimes a user can not see a single full organic result above the fold unless they have a huge monitor.

We tend to look at the present as being somewhat static. It is a part of human nature to think things are as they always were. But the general trend of the slow bleed squeeze is a function of math and time: "The relentless pressure to maintain Google’s growth, he said, had come at a heavy cost to the company’s users. Useful search results were pushed down the page to squeeze in more advertisements, and privacy was sacrificed for online tracking tools to keep tabs on what ads people were seeing."

Some critics have captured the broad shift in ad labeling practices, but to get a grasp of how big the shift has been look at early Google search results.

Look at how bright those ad units from 2001 are.

Since then ad labeling has grown less intuitive while ad size has increased dramatically.

Traffic Mix Shift

As publishers have been crowded out on commercial searches via larger ads & Google's vertical search properties a greater share of their overall search traffic is lower value visitors including people who have little to no commercial intent, people from emerging markets with lower disposable income and

Falling Ad Rates

Since 2010 online display ad rates have fallen about 40%.

Any individual publisher will experience those declines in a series of non-linear step function shifts. Any of the following could happen:

Google Panda or another algorithm update from a different attention merchant hits your distribution hard

a Softbank-backed competitor jumps into your market and gains a ton of press coverage using flammable money

a roll-up player buys out a series of sites in the supply chain & then tries to make the numbers back out by cramming down on ad syndication partners (sometimes you have to gain enough scale to create your own network or keep rotating through ad networks to keep them honest)

regulatory costs hit any part of the supply chain (the California parallel to GDPR just went live this month)

consumer interest shifts to other markets or solutions (the mobile phone has replaced many gadgets)

a recession causes broad-based advertiser pullbacks

Margin Eaters

In addition to lowering ad rates for peripheral websites, there are a couple other bonus margin eaters.

Junk Sunk Costs

Monopoly platforms push publishers to adopt proprietary closed code bases in order to maintain distribution: "the trade group says Google's Accelerated Mobile Pages (AMP) format was foisted on news publishers with an implied threat — their websites wouldn't show up in search results."

Decreased Supply Chain Visibility

Technical overhead leading to programmatic middlemen eating a huge piece of the pie: "From every £1 spent by an advertiser, about half goes to a publisher, roughly 16p to advertising platforms, 11p to other technology companies and 7 per cent to agencies. Adtech companies that took part in the study included Google’s dv360 and Ad Manager, Amazon Advertising and the Rubicon Project."

Selection Effect

Large attention merchants control conversion tracking systems and displace organic distribution for brands by re-routing demand through a layer of ads which allows the central network to claim responsibility for conversions which would have already happened had they not existed.

Internal employees in the marketing department and external internet marketing consultants have an incentive to play along with this game because:

it requires low effort to arbitrage your own brand

at first glance it looks wildly profitable so long as you do not realize what is going on

those who get a percent of spend can use the phantom profits from arbitraging their own brand equity to spend more money elsewhere

those who get performance based bonuses get a bonus without having to perform

Both eBay and Microsoft published studies which showed how perverse selection effect is.

The selection effect bias is the inverse of customer acquisition cost. The more well known your brand is the more incentive ad networks have to arbitrage it & the more ad networks will try to take credit for any conversion which happens.

2) Why does CAC (mostly) only go up? When you think about, CAC is "lowest" in the beginning, because you have no customers. You can get the low-hanging fruit cost effectively. Think ad spend. Outbound sales spend. etc. First movers are ready to buy quickly.— Elizabeth Yin (@dunkhippo33) July 6, 2020

These margin eaters are a big part of the reason so many publishers are trying to desperately shift away from ad-based business models toward subscription revenues.

Hitting Every Layer

The commodification of content hits every layer from photography....

Networking is an art and a skill... but if the gold you hold are your images, don’t trade them for the passive networking value. Simple lesson that is difficult to accept.— Send it. (@johnondotcom) July 4, 2020

...on through to writing

When you think about it, even $1000 is really inexpensive for a single piece of content that generates 20,000+ visits from search in the 1-3 years it's alive and ranks well. That's only about 1,000 visits a month. Yet companies only want to pay writers only $200 an article — Dan Shure (@dan_shure) July 6, 2020

...and every other layer of the editorial chain.

Profiting from content creation at scale is harder than most appreciate.

The idea that a $200 piece of content is particularly cheap comes across as ill-informed as there are many headwinds and many variables. The ability to monetize content depends on a ton of factors including: how commercial is it, how hard is it to monetize, what revshare do you go, how hard is it to rank or get distribution in front of other high intent audience sets?

If an article costs $200 it would be hard to make that back if it monetizes at anything under a $10 RPM. 20,000 visits equates to 20 units of RPM.

Some articles will not spread in spite of being high quality. Other articles take significant marketing spend to help them spread. Suddenly that $200 "successful" piece is closer to $500 when one averages in nonperformers that don't spread & marketing expenses on ones that do. So then they either need the RPM to double or triple from there or the successful article needs to get at least 50,000 visits in order to break even.

A $10 RPM is quite high for many topics unless the ads are quite aggressively integrated into the content. The flip side of that is aggressive ad integration inhibits content spread & can cause algorithmic issues which prevent sustained rankings. Recall that in the most recent algorithm update Credit Karma saw some of their "money" credit card pages slide down the rankings due to aggressive monetization. And that happened to a big site which was purchased for over $7 billion. Smaller sites see greater levels of volatility. And nobody is investing $100,000s trying to break even many years down the road. If they were only trying to break even they'd buy bonds and ignore the concept of actively running a business of any sort.

Back in 2018 AdStage analyzed the Google display network and found the following: "In Q1 2018, advertisers spent, on average, $2.80 per thousand impressions (CPM), and $0.75 per click (CPC). The average click-through rate (CTR) on the GDN was 0.35%."

A web page which garnered 20,000 pageviews and had 3 ad units on each page would get a total of 210 ad clicks given a 0.35% ad CTR. At 75 cents per click that would generate $157.50.

Suddenly a "cheap" $200 article doesn't look so cheap. What's more is said business would also have other costs beyond the writing. They have to pay for project management, editorial review, hosting, ad partnerships & biz dev, etc. etc. etc.

After all those other layers of overhead a $200 article would likely need to get about 50,000 pageviews to back out. And a $1,000 piece of content might need to get a quarter million or more pageviews to back out.

Categories: 

publishing & media

from Digital Marketing News http://www.seobook.com/declining-visitor-values

[tech-battery]

Patriot P300 M.2 NVMe SSD Review: Low Price, No Frills

Patriot’s been on fire lately, releasing some appealing SSDs. The company’s Viper VP4100 is one of the fastest money can buy, and the Viper VPR100 offers solid PCIe Gen 3 performance with some tasteful RGB illumination. But, while these SSDs are great picks for enthusiasts, they're too expensive for those searching for NVMe flash storage on a tight budget. Enter Patriot's P300.

Significantly outpacing SATA competitors, the P300 is the company’s latest M.2 NVMe SSD, offering up multi-GB performance figures thanks to a Phison E13T DRAMless NVMe controller and Kioxia’s latest 96L TLC flash. But while the price is appealing (starting at just $35 for the 128GB model), the P300 falls behind competition in terms of overall value. In short, you won't find it on our list of best SSDs, though that doesn't mean it's not worth considering, especially if you find it on sale.

Patriot is offering the P300 in 256GB, 512GB, 1TB, and 2TB capacities, although the smallest 128GB capacity is not yet available. Patriot prices the P300 at around $0.12-$0.20 cents per GB, depending on the capacity, with our 1TB sample being one of the best values at $120 shipped.

The company rates these SSDs to hit sequential performance figures of 2.1/1.7GB/s read/write and upwards of 290,000/260,000 IOPS read/write in random performance. The smallest capacities take a slight performance hit, however. As an entry-level NVMe SSD, the endurance rating on the P300 is lower than mainstream competitors, but is still more than enough for most users. Patriot backs the P300 by a three-year warranty, too.

A Closer Look

Patriot’s P300 comes in an M.2 2280 form factor. Our 1TB sample is single-sided, meaning all components are on just on side of the PCB to ensure compatibility with mobile devices that have thin size constraints. If you're installing the drive in a desktop and care about aesthetics though, you may want to look elsewhere. The P300 sports a distracting white sticker over an ugly blue PCB on our U.S. version. Those not in the U.S. will receive one with a black PCB and a Silicon Motion SM2263XT NVMe controller.

Powering our U.S. version is Phison’s PS5013-E13T PCIe 3.0 x4 NVMe 1.3-compliant 4-channel SSD controller. This 28nm controller utilizes a single-core Cortex R5 CPU that operates at 667MHz, plus a CoXProcessor to aid with NAND management tasks.

The P300 was built with a DRAMless architecture to reduce manufacturing costs. Without the DRAM on the device, the SSD’s potential performance compared to DRAM-based SSDs is hindered. Phison’s E13T mitigates this a bit with Host Memory Buffer (HMB) support, which lets the controller utilize the host system's memory as a DRAM cache for accelerating the flash translation layer (FTL) interaction, offering improved performance than without this feature.

The controller interfaces with Kioxia’s (Formerly Toshiba Memory) BiCS4 96L TLC NAND flash. At 1TB, our sample features four NAND packages that each utilize four 512Gb dies. They operate at 1.2V and interface with the controller at a speed of 800MT/s.

If the controller gets too hot, there is thermal throttle support to prevent data damage. As well, it boasts end-to-end data protection and Phison’s fourth-gen LDPC and RAID ECC to ensure data integrity. Along with S.M.A.R.T. data monitoring and TRIM, the controller also supports secure erase capability to wipe it clean and has support for APST, ASPM, and L1.2 power saving modes.

Comparison Products

Up for comparison, we threw in a handful of entry-level NVMe competitors, including the WD Blue SN550 1TB, Intel SSD 665p 1TB, and Crucial P1 1TB. We added in Team Group’s MP33 1TB, which is close to what the non-US version of the P300 would perform like with its SM2263XT controller and 96L NAND flash. Additionally, we threw in Adata’s XPG SX8200 Pro and Corsair’s Force MP600, two top-ranking NVMe SSDs as well as Crucial’s MX500 and WD’s Black HDD, SATA based competitors, for good measure.

Game Scene Loading - Final Fantasy XIV

The Final Fantasy XIV StormBlood and Stormbringer are two free real-world game benchmarks that easily and accurately compare game load times without the inaccuracy of using a stopwatch.

Patriot’s P300 lags the competition when it comes to serving up game data. With total load times that exceed the SATA-based Crucial MX500, it falls into eighth place. That doesn't exactly make the drive slow though. It still offers significantly faster performance than an HDD.

Transfer Rates – DiskBench

We use the DiskBench storage benchmarking tool to test file transfer performance with our own custom blocks of data. Our 50GB data set includes 31,227 files of various types, like pictures, PDFs, and videos. Our 100GB includes 22,579 files with 50GB of them being large movies. We copy the data sets to new folders and then follow-up with a reading test of a newly written 6.5GB zip file, 8GB test file, and a 15GB movie file.

When reading large files from Patriot’s P300, the performance was snappy and much faster than the Crucial MX500, closer to that of the WD Blue SN500. But, while large file reads were quick, large folder copy tests show sluggish performance in comparison to the rest of the NVMe-based competitors. Still, it was about twice as fast as the MX500 at copying our large test folders and 4 times faster than the WD Black HDD.

Trace Testing – PCMark 10 Storage Tests

PCMark 10 is a trace-based benchmark that uses a wide-ranging set of real-world traces from popular applications and common tasks to measure the performance of storage devices. The quick benchmark is more relatable to those who use their PCs lightly, while the full benchmark relates more to power users. If you are using the device as a secondary drive, the data test will be of most relevance.

Like Team Group’s DRAMless MP33, the P300 ranks slower than any of the DRAM-based SSDs. Both perform relatively similar overall, but SMI’s SM2263XT is a bit more responsive here. Again, the P300 maintains a lead over the MX500, meaning that when dealing with application data, the P300 will offer a snappier user experience over SATA competitors.

Trace Testing – SPECworkstation 3

Like PCMark 10, SPECworkstation 3 is a trace-based benchmark, but it is designed to push the system harder by measuring workstation performance in professional applications.

In contrast to its performance in PCMark 10, Patriot’s P300 shows a bit stronger performance than the Team Group MP33 here. Completing the test about 14 minutes quicker, it showed stronger read and write performance when pressed with heavier loads. Both the P1 and 665p, QLC-based competitors, deliver faster performances, however, with the additional DRAM buffers onboard their PCBs.

Synthetics - ATTO

ATTO is a simple and free application that SSD vendors commonly use to assign sequential performance specifications to their products. It also gives us insight into how the device handles different file sizes.

In ATTO, we tested Patriot’s P300 at a QD of 1, representing most day-to-day file access at various block sizes. The device’s read performance at small file sizes leaves it clearly lagging behind the competition. Patriot’s P300 display’s responsive sequential write performance, however. These differences may explain why PCMark 10 favored the Team Group MP33 while SPEC workstation 3 favored the Patriot P300.

Synthetic Testing - iometer

iometer is an advanced and highly configurable storage benchmarking tool that vendors often use to measure the performance of their devices.

We measured Patriot’s P300 to hit peak throughput speeds about 2.6/1.8 GBps read/write. But it takes multiple transfers to attain that read speed. Random performance is weak compared to competitors as well. When randomly reading from it at a QD1, the P300 lags behind the MX500. Compared to a plain old HDD, however, the P300 offers a significantly faster performance any way you look at it.

Sustained Write Performance, Cache Recovery, and Temperature

Official write specifications are only part of the performance picture. Most SSD makers implement a write cache, which is a fast area of (usually) pseudo-SLC programmed flash that absorbs incoming data. Sustained write speeds can suffer tremendously once the workload spills outside of the cache and into the "native" TLC or QLC flash. We use iometer to hammer the SSD with sequential writes for 15 minutes to measure both the size of the write cache and performance after the cache is saturated. We also monitor cache recovery via multiple idle rounds.

When possible, we also log the temperature of the drive via the S.M.A.R.T. data to see when (or if) thermal throttling kicks in and how it impacts performance. Bear in mind that results will vary based on the workload and ambient air temperature.

Peaking at about 1.6 GBps, the P300 wrote a little over 24GB of data before the write speed degraded to an average speed of 430 MBps from then on out. Thanks to its relatively small SLC write cache, the P300 is capable of much more consistent write performance over the Team Group MP33 featuring the SMI SM2263XT controller. And, given just 30 seconds of idle time after writing is complete, the 24GB write cache is recovered and ready for more.

When moving files around without airflow in a 25C environment, the controller reported temps in the mid-60s, peaking at 68C after moving 400GB of data to the drive. Thus, Patriot’s P300 usually won’t need any sort of heatsink or airflow to aid in cooling it in most use cases.

Power Consumption

We use the Quarch HD Programmable Power Module to gain a deeper understanding of power characteristics. Idle power consumption is a very important aspect to consider, especially if you're looking for a new drive for your laptop. Some SSDs can consume watts of power at idle while better-suited ones sip just milliwatts. Average workload power consumption and max consumption are two other aspects of power consumption, but performance-per-watt is more important. A drive might consume more power during any given workload, but accomplishing a task faster allows the drive to drop into an idle state faster, which ultimately saves power.

Overall, Patriot’s P300 is fairly efficient, nearly matching the SX8200 in performance per watt. It consumes the least amount of power out of all other SSDs in our test pool, sipping just over 2.2W and peaking at 3.3W under concurrent small and large block sequential reading/writing.

The Patriot drive also supports APST, ASPM, and L1.2 power saving modes. On our desktop testbench, the SSD couldn’t hit its lowest idle state, but fell to a respectable 40mW when ASPM was enabled. When disabled or when active, P300 consumes about 10x the amount, lower than the rest of the pool once again.

Due at least in part to the global shutdown caused by the coronavirus, SSD prices have gone up a bit since a few months ago. This has made some of the cooler and faster-performing NVMe SSDs jump back up in cost per GB, leading to some would-be purchasers who still want a bump up in speed compared to SATA to consider buying cheaper alternatives. And while speed-craving enthusiasts might not bite, entry-level NVMe SSDs are typically a great choice when the price is similar to their SATA competitors.

In day to day use, while the performance difference is usually quite small, NVMe SSDs usually offer an ever-so-slightly more-responsive system over their SATA counterparts. This makes them the best choice for installing your operating system. Similarly, they may very well complement to your main M.2 drive if you are just looking for a larger capacity storage device to go along with a faster drive. Offering much-improved performance over a SATA SSD in many situations, Patriot’s P300 looks to be a good fit for such situations. Just know that the drive has limitations, primarily due to its lack of DRAM.

Overall, Patriot’s P300 is versatile and efficient in day-to-day use. Coming in a thin single-sided form factor, it's ready for almost any mobile device and will sip power compared to most SSDs, let alone a hard drive. This also leads to less heat output . And, without any cables, it won’t add clutter to your desktop build like a 2.5-inch SATA SSD will.

In our testing, Patriot’s P300 displays strong large block sequential read performance, but lags in small file reading and requires higher queue depths (multiple transfers at once) to hit the same IOPS as competitors. This leaves it lagging behind the Team Group MP33 and DRAM-based NVMe competitors in light, low QD consumer use cases like we saw in PCMark 10. However, with a more consistent write cache design, when taxed with writes, it prevails ahead of the SMI solution.

It's priced fairly low, but lacks the value adds other brands give you, such as a software suite to manage and monitor the device. It isn’t as fast as WD’s Blue SN550 or Intel’s and Crucial’s QLC drives in many real-world applications either. Some alternatives come with longer 5-year warranties, and WDs Blue SN550 features a higher endurance rating, too.

If you are looking for a new game drive on a tight budget, while Patriot’s P300 is significantly better than an HDD, it isn’t our first recommendation. The average gamer is probably better off with a SATA SSD at this price. And if you want to go NVMe, it's worth paying $20 or so extra on a model with DRAM for improved performance and responsiveness.

[voymedia1]

Practical Tips for Successful Facebook Ads Scaling

With almost 1.5 billion daily active users, Facebook is by far the largest online market in the world. The platform is perfect for marketers who want to precisely target their audiences, which is why the average small business spends around $30 per day on Facebook advertising.

This is usually enough to generate a nice return on ad spend (ROAS), but what happens if you want to make your Facebook ad campaigns even more productive? Scaling can drastically improve your digital marketing efforts, but it can also jeopardize the budget if you don’t come up with a feasible strategy.

Making such a huge leap forward from $30 to $300 daily ad spend is always a delicate process, so you better make sure to know what you are doing. We would love to assist you and present four practical ways to scale your Facebook ads while maintaining a healthy ROAS.

1.     Reconsider the Audience Size

Audience targeting makes an essence of contemporary marketing, but scaling is all about expanding borders beyond that 1% of the most important prospects. After all, you can’t keep the same level of efficiency in the long run targeting only the smallest portion of potential customers.

On the contrary, you need to widen your search and use the Lookalike Audiences feature to find more prospects. How can you do it? The idea is simple – instead of going for only 1% of the most promising prospects, you should target 3% to 5% of the general audience. In other words, scaling a Facebook ad campaign enables you to reach several times more consumers than before.

If you used to target around 200 thousand prospects, now you can easily go for over a million. Besides that, growing your reach from 1% to 5% doesn’t mean targeting low-profile prospects. Your Facebook Pixel tool already has a plethora of customer-related information and it can easily detect potential customers in the sea of irrelevant targets.

Another way to grow the audience is by searching for new market opportunities. Did you ever think about selling products or services in another city, region, or even country? If you are willing to join the adventure, Facebook Pixel will help you find prospects with similar traits and interest anywhere you want.

But there are other Facebook advertising services to help you distinguish between different types of audiences. For instance, Voy Media is a platform which filters through the client’s audience to remove irrelevant targets. The tool is designed so as to analyze your customers and help you align the right message with the right audience – even if you are trying to approach multiple prospect groups.

2.     Build a Facebook Funnel

Expanding your each is the first step in the scaling process, but you need to do much more than this. The next trick is to segment the Facebook funnel in order to ensure the highest level of ad precision and accuracy.

First of all, you might want to exploit the so-called warm audience – a group of users who are already familiar with your brand because they visit your website to read articles, explore product images, or watch videos. This type of mechanism is cost-effective since you don’t have to promote the business from the very beginning, which mostly results in higher ROAS.

On the other hand, the cost of bidding to reach out to the warmer audience is also lower. You can always choose to target specific goals like clicks, image or video views, abandoned carts, and other segments of the sales funnel.

You can create unique ad sets or entire campaigns for each one of these segments. Doing so, you are free to measure the results of each group separately and learn which type of retargeting generates the best ROAS.

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3.     Increase the Budget

This tip may seem obvious, but increasing the budget is a quintessential step toward boosting your social media marketing. While this request often makes business owners terrified, marketers must insist that scaling is not possible without a bigger budget. There are two things you have to keep an eye on here:

The learning phase

Facebook advertising can generate a tremendous amount of leads and conversions, but only if you give it some time to adjust campaign parameters. They consider it the learning phase during which the platform explores the first results of your ads.

This is how Facebook explains it: “When we start delivering our ad set, whether at the start of a campaign or after you edit it, we don’t have all the data necessary to deliver it as stably as possible. In order to get that data, we have to show ads to different types of people to learn who is most likely to get you optimization events. This process is called the learning phase.”

The process makes your ad set more accurate and also gives you precise inputs on how much you should invest in your campaign. The standard formula looks like this:

Cost Per-Purchase (CPP) x 50 / Conversion Window

Therefore, if your average CPP is $50 with conversion window being 10 days, the calculation looks like this: $50 x 50 / 10 = $250. To put it simply, it means you should invest $250 a day during the learning phase to allow Facebook to figure out the preferences of your target group.

What you need to know is that Facebook advertising rarely delivers the best results throughout the learning phase because it tests different options in the attempt to find the perfect solution. Therefore, you need to be patient and give the platform enough time to do the calculations without changing campaign indicators and objectives.

Conduct split testing for cost-efficiency

Split testing is yet another feature that makes Facebook advertising more accurate and effective. Gone are the days when you had to accumulate a budget for each ad set individually in order to enable audience scaling. Today, you can use split testing to unify budgeting and let the platform recognize the most profitable audience. This makes campaigns cost-effective because you eliminate budget-waste and make the best out of your daily advertising budget.

4.     Develop New Creative

So far, we’ve discussed scaling only in terms of daily advertising budgets. However, you need to follow this process with scaling in the field of content creation. You can’t keep attracting fresh prospects using the same old content features, so it’s necessary to design different materials for each stage of the sales funnel.

The goal is to adjust content and make it appropriate for the audience at this exact phase of the funnel. That way, you won’t be burdening prospects with irrelevant content, while CTR and ROAS will keep growing continuously.

On most occasions, shooting a short introduction video is the best tactic to present the brand to first-time visitors. This is the way to convert the cold audience into warm prospects and then move on to the next phases of the content strategy.

Now you can create other types of marketing content, including photos, podcasts, infographics, etc. Besides that, you could give an extra boost to the prospects at this stage of the funnel with customer testimonials.

The power of the word of mouth marketing is immense and you should definitely try to use it to convince potential customers to take the desired action. Keep in mind to use genuine testimonials along with real-life images and client insights because you don’t want to jeopardize professional authority.

The last stage involves users who are already deep down inside the Facebook ads funnel. These people often require bonus incentives to complete the purchase. For instance, you could offer them discount coupons, free shipping, or giveaways to convince them to engage with your content.

Tailor content for multiple devices

Designing digital content for Facebook advertising purposes, you need to take into account technical specifications as well. Namely, people consume content from all sorts of devices: mobile phones, desktop computers, laptops, and tablets.

In such circumstances, you cannot allow yourself to focus on one distribution channel exclusively. Even if the majority of prospects use smartphones, you must try to expand awareness and reach out to other consumers, too. Luckily enough, Facebook makes this process a lot simpler by giving you the chance to tailor content for different placements. How can you do this?

It is by no means a time-consuming procedure. All you need to do is choose “Select all placements that support asset customization” before launching the Facebook campaign. Such a move allows you to reach more prospects, but it also helps you outdo competitors by exploiting different placement solutions.

While alternative placements do no cover the majority of your target audience, they definitely boost online presence and enable you to earn a few extra conversions. Needless to say, this could mean the world to you when it comes to improving the overall investments to ROAS ratio.

Conclusion

Scaling your Facebook advertising is always a delicate process that requires careful planning and analysis. Most marketers are afraid of overinvesting, but they need to understand the potential in this field and see it as a valuable business opportunity.

In this post, we showed you four ways to scale your Facebook ads without losing a healthy ROAS. We strongly encourage you to test our suggestions and see how they resonate with the existing marketing strategy. If you can adapt it so as to fit the needs of your business, don’t hesitate to go for it and scale your Facebook advertising!

  Short bio:

Warren’s lifestyle is full of hiking adventures. When he’s not busy with his guitar or enjoying the sunny day outside, he excels at blogging skills and scrolls through social media. You can meet him on Twitter and Facebook.

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