#a rare case of supporting roles outshining the leads
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hyog-blog ¡ 5 months ago
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The Ingenious One
Pretty, but kind of... lackluster? I'm still trying to put my finger on why this drama isn't really working for me, but I guess it's a multitude of factors.
It's visually pleasing, and quite well-made in terms of aesthetics and the overall plot is far from boring - the ML is supposed to be the king of planning and unprecedented backstabbing, and he kind of lives up to his name, but things just don't... click.
Maybe the chemistry is lacking between the ML and FL, or maybe they were just written a bit awkwardly for my taste. The guy just left his sect going for the REVENGE OF HIS LIFE for the deaths of 313 men and women killed in his village for no apparent reason, and a few minutes later he meets this girl and boom... Instant falling in love, heart eyes instead of a steamy revenge that's been supposedly poisoning his heart for more than a decade. Well, you can't really blame the guy after 15 years of abstinence while living as a monk, but still. Priorities?
And you can't really make what the show is about - the drive for revenge is simply not there, nor are the emotions that would make you believe the ML's agenda (it could be the acting or simply that he's written like that). The ML's emotional restoration arc (going from cold and calculative to 'now I actually want people around me to be happy' is also kind of meh...). And it's also what I can say about the main couple - just meh. Watchable, but far from engaging.
On the other hand, there's a plentiful of supporting roles that really stood out and were quite delicious to watch. Su Mingyu, the young master of the silk business empire, is a wuxia fighter wannabee, who, upon getting into an actual fight, having his first kill, and going all bloody, has a strong PTSD afterward, and it's played around beautifully (it was such a realistic touch, I loved it). His love interest, Ke Menglan, a 'slave' girl who works at the gambling house, is smart, considerate, and likes him a lot, but tries to stay away as she's from a super lower class. Their story is endearing and quite romantic.
Jin Biao, a loving and caring assassin who works to support a bunch of homeless kids, is one of the biggest highlights of the show. Along with Mo Bufan, an extravagant banker, who loves money more than anything else, but adores his adopted son even more. He's kind of a friend/mentor to ML, but his reasoning and character are much clearer, hence, you can connect to him more.
Heck, even the bad guys are quite understandable in their agendas, unlike the ML and FL, playing out the old as-the-time itself trope of Romeo and Juliet - two souls from two opposing sects who fall madly in love with each other. This is such a tragedy for a show - it should've been about vengeance, but instead, they put all their money on romance, which couldn't carry it all the way through.
But if you can get past all that - the supporting characters make watching this show worthwhile. The ending is also satisfactory and our boy gets to win over the main antagonist in a smart and cool way, and still get the happy ending he deserved. Which isn't something you can say about many cdramas, really.
All in all, it's a 7/10 for me, the show gave me close to no depth, and you kind of expect that because it's not advertised as something lighthearted, silly, and romantic. I guess now I'm just spoilt by the brilliant plot writing and character development of JOL and expect all directors to treat their viewers like they actually have a brain XD Well, that's just me)))
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cartoonfangirl1218 ¡ 5 years ago
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Winner’s Curse Ch. 11
Yep this is a long one, and I’m sorry since it’s mainly an exposition chapter. But I was trying to set up familial ties and character dynamics and inner conflict so it kinda came out like this...Though I’ll admit it may not be the best, I still enjoy it and I hope you do too. Especially with the obscure references. I hope someone can guess whose children, the new characters that appear at the very end are. 
“Did you get any news last night?” Aziz sighed when he saw Jordan’s pinched frown.
It was early dawn and the small group was waking up to the smell of stale coffee, the garbage cans, and preparing to start the day.
They had been at it for four days now. Jordan, Jay in his goon disguise Calix magicked up for him, and Calix would leave to meet Uma at the castle and look around for any important documents and spy, always coming back around midnight or later when he and Lala were already fast asleep from full day of frustration and confusion.
Their days were like the blind leading the blind since Aziz didn’t know anything or anyone here, and Lala didn’t frequent the urban section of the Isle enough to know who to potential recruit or where anything was.
They did the best they could with mixed results. Asking questions like “Where is the Aladdin-hating club?” or “Do you want to overthrow tyranny?” was met with suspicion. To be fair, most questions Aziz asked were met with suspicion, even what he thought were innocent ones like the bathroom. He still hadn’t got an answer to that last one and he was a bit concerned.
They had tried following particularly bad-tempered and miserable folks to see if they could be goaded into joining a revolution, but it was clear that no matter how unhappy people were, they weren’t willing to fight against the Coven.
Yesterday, they broke through with one small lead. That lots of minor followers like the Forty Thieves and Hun soldiers, and Hook’s crew liked to go to Gaston’s bar, and tended to have loose lips about their bosses’ going-ons after three kegs of beer. Aziz was hoping in their alcohol-fueled state, they would divulge where to find big guns like Clayton or Morgana. Or at least rile them up to join their people’s revolt.
Jay stretched and yawned, and rubbed the dusty window pane that showed the backroom of Jafar’s Junk Shop. The alleyway behind it was their current sleeping place.
Aziz had wanted to ask why they didn’t just sleep inside since it had been confirmed that the Coven members rarely left Maleficent’s castle and that Jafar’s Junk Shop had been closed for weeks. There was no chance of them getting caught but he sensed that would be a sensitive topic.
There was a certain sort of sadness, nostalgia and perhaps even fear that crossed Jay’s face whenever he peered through the windows which was quite often. Usually when he thought no one was looking.
But Aziz was always observing people around him. He just found it fascinating to watch people’s quirks. Those quirks were always so telling of what people, and usually hinted at something going on beneath the surface of those perfect princess smiles or in this case, the suave confidence of a thief.
From what little he knew of Jay’s relationship with his father was that though Jafar had been neglectful, Jay had idolized the man and was still having a hard time breaking away from all the lessons he had been taught and encouraged over the years such as focusing on himself and viewing relationships as a give-and-take rather than a bond of mutual trust and equality.
Perhaps Jay was remembering his childhood sitting in that junk shop with useless shiny baubles, waiting for praise to be turned away to  get something better.
But Aziz’ thoughtful imaginings of the potential inner workings of Jay’s mind soured as he saw Jay take another discreet glance around the group to see if anyone was watching, looked directly past him, and then turned to look through the window again.
Maybe Jay did know Aziz was watching but didn’t care.
It wouldn’t be the first time someone looked right through Aziz. After all, he was apparently a forgettable despite the prestige behind his parentage and what he thought were moderately sizzling good looks.
Very rarely was he featured in Auradon news. Is name was always behind more well-known princes like Chad and Ben or even behind Doug since the media loved the story of the Evil Queen’s daughter falling in love with a dwarf.
It was the same in his own kingdom. He was the third child, third for the throne. Well, second since Zahrat formally relinquished any rights to becoming sultana to Cassima. And he doubted Cassima would ever tire of the job of being Sultana.
It was not like he wanted to be Sultan, but since he was not heir to the throne, people didn’t pay much attention. He wasn’t like the other princes who had royal training for ruling and their marriages and lives planned out.
He was on his own, and his pursuits of parkour, and people-watching and the occasional theft was not that interesting enough to make him stand out.
Unless it was Jay who did it. When Jay did parkour or thievery, people immediately noticed it was he. People easily recognized his swagger and smirk.
Whereas he was a pale imitation of his father, and inferior skill set to Jay to boot.
That’s why Jordan chose him to scour the streets of the Isle without a disguise. In her words, “Aziz you’re great at blending in with a crowd, no one will even notice you. They’ll just think you’re the son of one of the forty thieves or something.”
He blended with the crowd. He looked like any other prince. Like any other thief. Forgettable.
“Day 4 of Castle Reconnaissance has brought no new results. It sucks.” Jordan sighed dramatically, and turned around to pace by the dead-end of the alleyway, tapping at the earchip Carlos had given her. “I’m going to talk Ben and Evie,and see what we should do next if results don’t come quickly.”
“Fine, can you at least give me some baklava before I head out?” Aziz asked which Jordan casually did with a snap of her fingers and a warm piece of baklava appeared in his hands.
“Oh, you’re talking to Ben and Evie. What did the say about Uma?” Jay jumped up to join her and Aziz rolled his eyes.
Jay was still admentally against Jordan’s decision to team up with Uma, and had been hoping the two would agree with him that it was a bad decision and no matter what happened, they wouldn’t help her or Harry or the rest of her crew off the Isle.
However, Ben and Evie both were of the mind to give Uma, and her crew a chance since Ben felt like she had a valid point of how he had broken his pledge to invite other kids off the Isle. Evie believed that every teen on the Isle deserved a chance to grow their potential in Auradon, and that everyone included Uma.
Aziz did agree with Jay that it was probably a bad idea to trust Uma, and an even worse one to promise her a chance to go to Auradon, but he trusted Jordan more. She wasn’t naive, and she undoubtedly was inwardly preparing herself for ways to combat an inevitable betrayal. He also knew that Jordan was still insecure about her role as leader and was probably glad to latch on to Uma who was so put-together and already a respected captain.
“Finally, you’re ready.” Lala got up from where she was polishing her spear, dangerously close to the nose of a still-sleeping Calix.
“Well, you know how it is, I’m a pampered prince. I don’t wake at sunrise like you common hunters.” Aziz faked the haughty air that Chad often used which Lala answered with an eye-roll and mock curtsey.
Surprisingly, he and Lala had settled into a comfortable rapport despite only knowing each other for a week and forced to complete a fruitless, irritating task together.
They worked efficiently together, studying potential targets to follow and ask, and shared the bond of being bored and hangry as they walked through the dusty, surprisingly cold streets. They even shared some jokes over some exceptionally dumb sidekicks getting the boot or wonderings of how one could stoicly walk around with a six arrow embedded into their shoulder like a pincushion. She called him a pampered prince and he jokingly humored her by acting the part.                        
It probably helped that Lala didn’t think much of him to treat him with hostility.
On the second day of their recruiting mission together, she made a joke, and Aziz didn’t stop himself from saying, “The jungle princess is capable of joking?”
Lala shrugged and replied, “Well, you’re not much of a threat to me. I can relax. I mean you’re so quiet and not such a loud-mouth fake like Jay or anything really. You’re like…. hmm like a sidekick. You observe. You’re not going to outshine me or be able to go up against anyone.”
“He was so quiet.” “Not a threat.” Not like Jay who always managed to draw attention. He didn’t come up with witty lines on the spot like his father.
He was like a supporting character. Friendly, smart, capable of surprising people, but not very special.
He tried. Allah knew he tried. He maintained his grades. He was great at conversation with adults, he studied up on foreign affairs and he could charm diplomats with his mom like a pro. He did tourney and he practiced as much as he could, but he didn’t want to get so over muscled as Herkie as to not being able to perform his usual flips through Agrabah’s alleyways. He loved to go to the dances, and going on adventures in the dunes with some street rats during vacation. He did all the things that fellow royals did, his father did, all the heros did.
And the secret thing was that though he had fun, he always felt like an exhausted, nervous wreck after every single event.
He was never able to stop his mind from thinking during the conversation. Thinking of what he was going to say, if what he wanted to say was stupid or lame, what if the other person got offended, what did the person mean. He would think of a bunch of conversational scenarios, ones geared toward topics he knew, and witty remarks he could use, but those never went into effect because it felt awkward to try. He didn’t want to appear like he was trying too hard.
He was only able to relax and stop those racing thoughts with people he had known for years like his family or Ben and Lonnie. But with others..he always ended up listening more than talking.
He was perfectly fine listening to people. He didn’t feel the need to add useless, extraneous remarks just so he could talk. He would talk when he had something meaningful to say. That’s why he and Jordan got along so well because when she felt like it, she could talk for hours and Aziz could listen to it.
When he listened to others talk about a school scandal, he could hear all the different views and biases and piece together what happened, he could analyze their actions and motives, and why they were reacting in a certain way. It was like a psychological puzzle, and standing behind and listening allowed him to glean more information and more pieces to add in. 
For example, everyone saw that Audrey had dyed her hair to match her mother, and assumed it was ‘save face’ after Ben publicly dumped her for Mal, pretending she was over it. Aziz had seen Queen Leah berate Audrey, and surmised that the hair dye was less a reputational pressure but at the influence of familial pressure.  
Jordan said he was an amateur psychoanalyst which amused her because she liked listening to his theories about the motives of their classmates; Yet it annoyed her when the tables turned and he tried to encourage her to talk about her feelings like a normal person. She always shut it down with, “Not now, Sherlock Freud. Analyzing me is off-limits.”
Yet in this world, he was required to contribute to the conversation or else, people would forget he was there. Being the backgrounder he was he already heard other students discuss party invitations and he was left off the list since he was ‘boring” and ‘just there.” On the other hand, he was also invited to parties for the same reason. He was so forgettable that it didn’t matter to people if he was in the room or if he wasn’t.
Rationally, he knew he wasn’t boring. He had great stories to tell, and if anyone asked, he would take them for an adventure of a lifetime in the dunes of Agrabah, and teach them tips to tame wild horses, but that wasn’t how people saw him. People usually went by first impressions, and he wasn’t interesting enough to warrant a deeper look.
Though he tried to change and be outgoing as was expected for a prince- He asked his dad for advice under the guise of flirting tips, he memorized Genie’s standup routines, he forced himself to attend every one of the Tourney teams fundraising events, games, and afterparties- But he was always outshone by the other extroverted people in the room. He could act outgoing, but it was always harder for him. It was never going to be enough compared to those who were naturally outgoing. There was always going to be someone better than him.
“Aziz,” Lala snapped her fingers in front of him, “Stop zoning out, and let’s go to the bar.” “You know where the bar is? Yesterday, you said you knew where the docks were and led us to Facilier’s shop.” Aziz said. “It smelled like sea water.” Lala defended.
“It was bayou water. I’m pretty sure bayou water should smell different than sea water.” Aziz retorted.
“Whatever. I do know where Gaston’s bar is though. I have actually been there before, and you find it by following the crowd.” Lala nodded toward what was indeed a large crowd of shuffling, drunk-looking men and women shoving each other to enter the large front entrance that boasted moose antlers in front.  
Due to their healthier bodies and sober states, Aziz and Lala were easily able to edge through the sluggish crowd and enter the vast bar area with its permanently wet and sticky floor, numerous wooden tables and roaring French-styled fireplace.
Lala didn’t slow down, tugging Aziz’ arm to go to the backroom where another door led them to a junkyard with more tables, and a hastily constructed wrestling ring with a cage.
They sat down at the nearest table, and began their wait, disinterestedly watching the current match between a Hun and the infamous Stanley that was on Gaston’s team. But their primary focus was on the patrons surrounding them, unfortunately none looked like Agrabahian or like a sea monster in cahoots with Morgana. He did spot one young woman who looked like a more sinister version of Cruella if her black and white hair and maniac smirk was anything to go by.
A few minutes went by when their silent observation was interrupted by a voluptuous yet haggard blonde barmaid with a tray of ribs that were half boiled, and what looked like mold surrounding the edges, “You’re Lala, right? Dad sent this. Good. Enjoy. Bye.”
“Oh, thank you.” Lala flusteredly broke off a bone marrow and handed it to him.
“Your dad’s here?” Aziz looked around trying to spot another Atlantean in the crowd just as everyone jumped up to cheer when the Hun body-slammed Stanley against the cage and began beating him with his own hands. “Wait..you know your dad? I thought most Vks--”
“Most Vks don’t know both their parents, it’s true. But my dad stayed around a little longer. Stop looking around like that, you look like a frantic meerkat. He’s not out here. He must have seen me when we were inside or something. I’m kinda easy to spot with the white hair and all.” Lala said, chewing a bit too nonchalantly on a bone.
“I guess he must have liked you enough for him to send-” Aziz began to say but Lala held up a hand.
“Now don’t get your little happy Auradon beliefs up. He doesn’t like me. I remind him too much of my mom. The women who tried to strangle him. If he comes out to greet us which I sincerely doubt he would ever, you’ll see the marks around his neck. He’ll give you an action-packed story of how he fought off Turblat with only his bare hands, but it wasn’t the gorilla. It was mom.”
“Oh okay,” Aziz deflated a bit. He wasn’t as naive as Lala, and Jay and Uma seemed to think he was. He couldn’t imagine villains like Jafar or the Evil Queen would find it in their selfish hearts to love their children, he was just surprised that Lala seemed to have some sort of relationship with her other parent, and what he thought was a good one with free food. “I can imagine that your dad doesn’t love you as I know most parents love their children. But he hates you specifically because you remind him of Queen La? It’s not like you’re the same.” Aziz said before sheepishly adding, “And would I know who he is? Is he a villain? Or is he just a sidekick?” 
“Ha! My mom sleeping with a sidekick? That’ll be the day. My dad’s Muviro. He came from the same tribe as her. Though they didn’t know each other then, and got exiled at different times. And I am like my mom. I look like her. I’m jealous like her.” Lala fiddled with her food.
“You’re not..” Aziz was about to protest, but he trailed off. The Core 4 had proven that they weren’t like their parents, but that didn’t mean they didn’t share the same flaws as their parents, and weren’t capable of acting like them in some moment of anger or weakness. He remembered that Lala wasn’t helping them out of a sense of moral righteousness, she was getting a wish out of this, a wish to have her own kingdom. She wasn’t one of the good guys. 
“What do you mean?” Aziz asked, automatically getting riveted with what he imagined should be an intriguing backstory.
Lala hesitated and Aziz could imagine cat-like hackles rising as she trained her slitted cat eyes at him. She looked like she was about to snap with some comment to put him in his place, but then her eyes softened as she considered his face.
She must have remembered how she didn’t consider him a threat and began to speak.
“Well my mom, and dad..um I guess. I don’t know how to say this. I know they weren’t in love. There is no such thing here. But they stayed together for a while. They had had a child before me, and my dad stayed around till I was 7. My mom usually cheated on my dad, but then she found out he dared to cheat on her too. That was bad, but what really made her snap was that he said he could do better than her. You do not tell my mom there is someone better than her. She still hates Tarzan for choosing Jane, and she considers him to be her perfect mate. And my dad, someone who is just a warrior, not a prince or anything saying he could do better than the Queen of Opar…” Lala trailed off with a pregnant pause.
“Yeah, that is a bad move.” Aziz inhaled with empathetic pain as he imagined the vicious scene.
“After that he left, and…He actually didn’t hate me then. He invited me over here to this “civilized” area away from the “nutcase.” That’s what he calls her.
“But...my mom kept saying that he was choosing the slut over us, and I thought about how he could have children with this woman. Would he think those kids were better than me like that woman was better than my mom? And that wasn’t right. I’m his firstborn daughter. I’m the one he taught how to hunt. I’m the one who knows how to specially hunt eagle feathers.
I got jealous, I stalked him and his girl around and I found out she was a prostitute, but I thought she was cheating on him. I told him and said it showed that even she thought she was better than him. He couldn’t do better than mom and I. He didn’t take that well. He said I was just like my mom. Was I planning to murder ‘the other women’ so I could have his attention too even though I thought I was better than him?” So he stopped inviting me, and..yeah.”
“But what about now? If he hates you,why is he giving you food?” Aziz asked, surprised to find that he had almost finished the ribs, mold and all.
“He said one angry La mad at him is enough, he didn’t want to deal with two. So we sometimes come here and chat. We hunt. Not much now since puberty hit, and I got my white hair and all. It’s too difficult to look at me and not see her.” Lala shrugged again, looking down at the table, clearly trying to pretend the whole matter was cool with her and she didn’t care.
Aziz didn’t know what to say. He wanted to pull her into a hug and comfort her but he knew that wasn’t the way here. She’d probably scratch his eyes out first before admitting emotion.
But still.. It was slightly infuriating to think about. Lala had only been 7 years old. It was natural, she didn’t want to be replaced by some new family. Even if her stalking was unwarranted, the intention was kind of good, what with her concern that her dad was dating another woman who thought she was better than him. Albeit in a badly worded argument.
“So what about this brother you mentioned? What did he think of all this?” Aziz tried to smoothly turn the subject to a less intense topic.
“Oh umm nothing. He died before I was born.” Lala answered.
Aziz cringed, “Sorry. I mean not sorry. I guess you didn’t miss much since you never knew him. It’s just that I have a lot of siblings so when there’s family drama, we usually like to discuss it. Or sometimes fight about it if we disagree,” He saw Lala’s confused face, “Ugh, I’ll stop talking. I’ll stop. Right now.”
“I had a lot of siblings too.” Lala said, “Two sisters, three half sisters, and three half brothers. Plus Musala. That was the one I didn’t know.” Aziz whistled, inwardly contrasting her past tense with his present, “Wow nine’s a lot. I have two older sisters, Zahrat and Cassima, well three if you count Jordan, which we all do. One younger bro, Amal and another sister, Noor. Plus a nephew. That’s Zahrat’s son.”  
Lala had a pinched smile as she listened to him talk, not because she seemed disgusted but more like she was trying to suppress it. Not that she was succeeding too well, “What do you do together?”
“Uh lots of stuff. Mainly formal banquets because we’re royalty and all, but sand dune surfing, parkour. Though that’s just Cassima and I, but we’re getting the little ones into it. Horseback racing. That’s a big one. We have running tally between all of us, and I’m winning but Zahrat is going to beat me if I don’t win another one before her.” Aziz said, surprised by how enthusiastic he sounded as he talked about them, but then he realized how little he got to talk about his home life. In Auradon, everyone was so concerned with school and fashion and latest Vk gossip/rumors no one cares to ask about home life. They just figure they know all they need to know about Agrabah and his family.
“My siblings and I used to have a tally on our hunts too. We had such fun trying to get many prey as we could in one hour. One time I even convinced Ewuare that a speckled baboon was an actual creature, and he was so determined to be the first to..” She paused, caught in the memory before dismissing it, “I know what you’re thinking. But I didn’t actually care about them. Why should I? They succumbed to the jungle, they were weak.”  
Aziz didn’t buy it. If he had his eyes closed he was sure he would have believed her lie. Her matter of factness betrayed no wistful emotion. In fact, she sounded downright annoyed at the fact that weak people existed.
But her look didn’t match her voice. Despite not looking at him, where she looked was telling. She seemed to be staring out to the wrestling ring where the Hun was still beating up Stanley, with a brick this time, but her gaze was unfocused, and her lips were pursed thoughtfully. He wondered when her siblings died-if she had memories of hunting side by side in the jungle, secure in the knowledge that she had one person to trust on this Isle of liars, murderers and thugs. 
Or alternatively, if one of the siblings died just a few months old and she secretly wondered about it growing up. “When did they die?” Aziz ventured to ask, whispering with what he hoped was the appropriate amount of reverence.
Lala visibly tensed and then relaxed, and looked at him with a calm poker face.”When I was three, no two, I think, my mom gave birth to twins. One didn’t get a name because she died within a few hours. The other was Taytu Betuvira, she was my dad’s favorite because mom allowed him name her after himself.” The pinched smile returned but Lala bit it back, “I don’t remember much of her. I think, I thought she was cute. Like a baby cub. But she died a year later from a snake bite.”
“So when I was around four, my mom tried again with Rourke for a stronger child. You know, since dad’s kept dying off. Rourke didn’t stick around. Actually, I don’t think he even knows he had a son. Anyway, that son was Ewuare. He was the best.” Lala shook her head with a fond smile, clearly forgetting her “I didn’t care about them, they're weak” statement.
“But my mom wanted more than one child, so she slept with Clayton too. She got Leopold out of him. Clayton visited the jungle more often than Rourke but only when dad wasn’t around. His visits were more for hunting than for Leopold. Leopold was my mom’s son rather than Clayton’s. Clay was Clayton’s son.
It was nice for a while. Ewuare, Leopold, Clay and I. Clayton even let us use his gun sometimes so we could get used to a different weapon. But then Leopold got mauled by Sabor three years ago. He was only 8.” Lala reflexively clenched her fist and unclenched as she talked, her face growing stony with focused anger when she got to the part about Sabor.
“By then my dad was gone, Mom cheated on Clayton with Gaston and got a girl and boy, Amina and Shaka. They were the biggest babies by far. 8 pounds each. I was around 7 I think, and by then, I was expected to pick up the slack in the hunting department. It was awful. Ewuare was a natural hunter but Leopold kept dragging us down by wandering off. I mean I guess I shouldn’t expect more from a 2 year old, but by the time I was 2, I was a very obedient child. I don’t get why she was so relaxed when training him. I-“
“What happened to Amina and Shaka?” Aziz asked, seeing Lala was getting sidetracked by her mother apparently treating her differently from the twins.
“Oh, yes. They grew up, lasted a year longer than Leopold. But Amina ended up in quicksand, and Shaka tried to help her….” Lala paused again, thinking and composing herself to continue.
“Moving on. By the time I was 10, my mom decided she got the strong, powerful child she desired with Mozonroth. Her name was Sarraounia and she was mom’s favorite because she was starting to show natural magical powers once the barrier came down. She could make little illusions out of smoke. Her favorite was to pretend she was a panther. She was obsessed with panthers.”
“Oh no.” Aziz muttered to himself, half-listening to Lala’s comments about panthers and Sarraounia.
Lala cocked her head to the side like a cat which Aziz had to muse, so many things Lala did reminded him of a cat.
How quick her moods could change from curious look to ready to hiss and attack. Even her movements were catlike, full of grace and fluidity whether she walked on her two feet or as she climbed trees on all fours. The way she arched her back and stretched in  the morning, and whenever she smirked, it didn’t look human. It looked more like a crafty feline smile.
“What no?” Lala asked.
“Mozonroth’s my uncle.” Little known fact around Auradon was that Mozonroth was Aladdin’s half brother. Aladdin’s very evil sorcerer half brother that ruled over the Black Sands and wanted to rule over Agrabah too.
Aziz should have guessed that Mozonroth had a child. If a man like Lefou could have a child, surely Mozonroth was capable of it. Especially with the alleged hotness that he had heard so much about from Aunt Eden.
“Well, I’m pretty sure he has another child somewhere. I don’t know if it’s a boy or a girl though. It’s not Sarraounia. She died this year from fever.” Lala said taking a few deep inhales and exhales.
“My mom didn’t sleep with only one magical Agrabahian man though. She accidentally had a one night stand with Jafar.” Lala paused, clearly waiting for his reaction.
Aziz’s eyebrows shot up to hide behind his bangs, “So that’s how you know Jay.”
“Not that well. I was 13 and Jay was like 15 and even then he was arrogant and annoying. He kept trying to steal my teeth momentos, and pretended he could fight animals. He still keeps insisting that he is just as good a hunter as I am.” Lala huffed with annoyance at the memory.
“Jafar just came over to the cave to make sure my mom wouldn’t give him parental responsibilities of anything. Not that it mattered. My mom got sick with the yellow fever that was going around here, and almost died. I almost died trying to take care of her and getting the yellow fever. The baby came out dead so that was that.”
“Did Jay get to see it?” Aziz asked, starting to wonder if Jay’s pushed friendliness towards Lala was some sort of attempted almost sibling camaraderie.
“It was a she, and no. Jafar didn’t want to have anything to do with her.”
Aziz realized that she mentioned all her siblings’ deaths, but one. It was obvious she skipped over it, and he knew it must have been something terrible if she was glossing over it completely, but his curiosity urged him to know.
He stopped, opened his mouth and then closed it, and opened before finally asking, “What happened to Ewuare?”
Lala looked away, blinking rapidly, “He died four months ago. My jealousy struck again.”
Aziz waited as Lala pulled herself together after that cryptic comment.
“Like I said Ewuare was the best. He was smart, and fast, and such a good hunter. Such a good hunter. He always knew the right time to strike, and he was determined. My mom sometimes...she’d say Ewuare was better than I am in not getting scratched or I was better than him in hand to hand combat. She was trying to make us compete so we’d work harder. And Ewuare didn’t care who was better at what. But I-I got jealous.”
“Just that week, we got ambushed by coyotes and Ewaure got an awful bite on his shoulder, and I was happy. I knew it was going to leave a huge scar and Mom couldn’t hold my scars over me. So when we managed to fight them off, I continued hunting and let him Ewuare walk home alone. I let him because- “He was the magnificent Ewaure,”- he could heal himself.” Lala turned to face the wrestling ring as her nails dug into the splintered wooden table surface as if she was holding onto a liferaft to keep from drowning in emotion.
“..I-I was wrong. He didn’t get a scar. The coyote bit some vital veins and.. and he bled out as he walked….”
Without thinking, Aziz asked “How did you feel?” and Lala slowly  turned to give him a stony stare, her jaw clenched tightly and her eyes filled with unbidden tears.
The tiny voice in his head that sometimes sounded like Jordan berated him, “Not now, Sherlock Freud. Analyzing is off-limits.”
“I mean..um” Aziz stammered, and started talking about the first thing that came to his head, “Uh I get having a little sibling who's obsessed with big dangerous cats. Amal and Noor love our tiger, Rajah. They have these little posters and stuffed tigers all over their rooms. Noor pretended she was a tiger for a whole year and would only communicate in purrs and growls.”
Lala looked down at the table, and looked up, breathing shallowly in a clear attempt to keep grief at bay. At least she looked grateful for the topic change more than annoyed since she eagerly grasped at the opportunity to move on from Ewuare’s death. 
“Sarrounia was just as obsessed with panthers which made it pretty easy to train her. I would tell her all panthers had to know how to climb a tree properly so she would stop ignoring me and listen. And she was very eager to mimic cat sounds.” Lala followed it by a very realistic imitation of a leopard’s rasping yowl that caused Aziz to jolt back and nearby patrons stopped their cheering to stare at her.
Aziz laughed nervously from the sudden surprise, “Can you speak leopard?”
“No. I just sound like one. It scares other animals, and people.” Lala nodded satisfied with herself, and made a point to growl at a hefty looking pirate who was still staring curiously at her. “You’ll have to teach me that sometime. I tried to copy Rajah’s growling but I suck at it. I’m much better at speaking monkey.” Aziz said.
“You speak monkey? You’re a prince that speaks monkey?” Lala looked at him in disbelief, her lips quirking up in her usual feline grin as she tried to wrap her mind around the idea.  
“Yes. Fluently.” Aziz smiled smugly when Lala began to laugh at his talent, continuing to talk with some mock-indignation, “Though some of my classmates did think I was weird when I started to talk to some monkeys that broke out of the Auradon Zoo which is such a double standard. How come princesses can sing to the birds and the racoons without judgement but when I talk to monkeys in their own language..”
Aziz trailed off seeing that Lala was caught up in the hilarity of the fact he spoke fluent Monkey to listen to him. So he allowed himself the chance to observe her without fear of a berating glare. He was surprised to hear how it breathy her laugh was, ending with a snort after each gasp.
As he looked at her another figure caught his eye and made his heart jump into his throat.
He had seen that face many times in Uncle Genie’s magic “flashback shows.” Though the face was a little dirtier and a little bit bigger as if the man had been sampling one too many baklavas these days. 
There was no doubt that it was Abis Mal in the flesh. A helpful clue was the presence of a skeletal thin man that Aziz instinctively knew was Abis’ lazy and constantly annoyed assistant Haroud Hazi Bin.
“There’s Abis Ma!” Aziz hissed, jumping out of his chair to follow the bald bandit and his servant that were heading towards the alleyways.
As the pair left, two slender shadowy figures peeled away from western side of Gaston’s backyard wrestling ring. The dark side where no moonlight illuminated the area giving all manner of people the privacy to drink, to fuck and do what have they.
The two figures sat down where Aziz and Lala had been, licking their dark paws, their eyes glinting with fiendish delight.
“What would we have here, brother? A chance for a family reunion..” The female purred, her sharp teeth glinted brightly in contrast to her night black fur.
“Yes. Mozonroth and Marcellus should have a chance to kill the child of that infuriating Aladdin.” The male smirked, his shendyt fluttering in the night air caught the attention of a pirate’s kid who tried to grab it only to be scratched by the wearer.
“And not only the child of Aladdin, but...any other do gooder who helped him get here. It’s clear he didn’t come on his own.” The girl added, sharpening the claws of her right hand with her left.
The male laughed heartily, “Imagine how they’re going to lacerate him. This is going to be delightful to watch.”
Note on names: Like Ranavalalona, all the names are taken or slightly modified from real life African rulers like Taytu Betul of the Ethiopian Empire, Musa of the Mali Empire, Amina queen of the Zazzau city state, Shaka of the Zulu Kingdom, Ewuare of the Benin empire, and Sarraounia, the sorceress queen of Azna who was heavily associated with panthers. The only exception is Leopold named after King Leopold of Belgium who was a vicious colonizer of Congo and whose bloody hand would probably been respected by villains. 
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duaneodavila ¡ 6 years ago
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Leadership Lessons From Westeros (Part III)
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(Photo by C Flanigan/Getty Images)
Please welcome Emily Reber, a labor and employment associate in our firm’s Portland office. Emily’s an avid Game of Thrones fan and agreed to co-author this article with me. Thanks, Emily!
In Parts I and II of this series, I discussed how organizational leadership and different management styles impact workplace culture. Workplace culture is incredibly important from an employment law risk management perspective because bad workplace cultures create fertile ground for employment litigation. Disaffected and demoralized employees are more likely to sue their organization than those who are fulfilled and happy with the workplace culture.
In the first two parts, I also discussed how certain leadership qualities bring out the best and worst in subordinates and peers. I used Cersei Lannister and her son, Tommen Baratheon, from the HBO television series Game of Thrones as examples of different leadership styles.
In this third and final installment in this series, Emily and I are going to talk about two other leadership styles as demonstrated by the characters Robert Baratheon and Tyrion Lannister: The Delegator and The Exemplar.
The Delegator
Delegation is a necessary skill for any successful leader. But is there such a thing as too much delegating? Yes, yes, there is. Robert Baratheon knows a bit about too much of a good thing — too much drinking, too much eating, and way too much delegation.
Ned Stark’s BFF took a very hands-off approach to ruling the Seven Kingdoms. Season One Spoiler Alert: This did not end well for him. What leadership lessons can we learn from King Robert?
In his prime, Robert was a fearsome warrior and succeeded in taking the iron throne through conquest. However, Robert grew complacent and idle after he took power, and preferred to rest on his laurels and shift all the real work to those around him.
For 17 years, Jon Arryn effectively ruled the Realm, while King Robert lavished in drinking, hunting, and patronizing Littlefinger’s brothels. After Jon Arryn’s death, Robert fell back on the alliances of his youth, selecting Ned Stark to take over as his Hand even though the two have not seen one another in years.
Robert openly admitted that he needed someone who could run the kingdom for him and that he did not have trust in his own court. Indeed, as Ned soon learns, Robert is surrounded by enemies in Kings Landing — even within his own family.
King Robert had charisma enough, and even Cersei herself admitted that he was once a formidable man. However, all the charisma in the world couldn’t make up for Robert’s bad habits and devil-may-care attitude about all things Iron Throne. Maybe Robert’s problem was that he really never wanted to be King, so he decided to simply let those around him do the job for him.
And honestly, he could have done worse — the Realm was at peace for 17 years under Robert, which is nothing to scoff at, relatively speaking. However, Robert’s leadership style was ultimately unsustainable and in the end Robert could not secure his own safety or a smooth succession of power. This is where his delegation failed.
Delegating is a crucial skill for any effective leader; however, King Robert shows us the dangers of delegating too much. A good leader does not sit back and indulge while those around him do all of the work: he is willing to roll up his sleeves and work alongside them. Inevitably, delegators become out of touch with those around them, and even when their subordinates are loyal to them, they rarely succeed in their endeavors with a fragmented team.
If you work for a Delegator like Robert, you might be able to relate to Ned Stark’s frustration upon arriving at King’s Landing. Too much delegation can lead to a lack of oversight and can end up causing problems of its own in the workplace.
In Westeros, it was treasonous Lannisters and obscene amounts of debt. If you work for a Delegator in a more conventional work environment, you might be faced with confusion amongst subordinates as to who is actually running the show — and you might be expected to take on responsibilities and make decisions way above your pay grade.
Laissez-fair leadership like King Robert’s has a tendency to lead to low productivity amongst employees. While you might appreciate increased independence and decision-making, you might also run into a lot of confusion about what role you and your peers are actually supposed to be playing. A good delegator still tries to motivate his team and gives team members the tools and information they need for success.
Don’t get us wrong, delegating is a key skill for any effective leader. But subordinates still have to understand what they’re doing and why they’re doing it. Ned Stark would have been much better off had he known that he was walking into a lion’s den (excuse the pun) when taking the job in King’s Landing. If you work for an extreme delegator, don’t be afraid to ask a lot of questions and seek out more information to be sure that you know what you’re getting into and understand how to be successful.
The Exemplar
Tyrion Lannister spent most of his life drinking and carousing, avoiding responsibility as though it were a plague. This seems to be because from a young age, he felt like he didn’t measure up to his family’s (especially his father’s) expectations. He, small of stature and short on looks, was always outshined by his brother, Jaime. Tyrion’s sister hated him and blamed him for their mother’s death because she died giving birth to Tyrion.
Tyrion never seemed do to anything right, and, when he did, it went largely unnoticed. Disincentivized from putting forth any effort, he sunk into a cycle of drunken non-responsibility for many years. He was the subject of much scorn and derision from those who knew him.
And then, almost out of the clear blue sky, Tyrion found himself ruling the Seven Kingdoms in all but name. Tyrion often seemed as surprised as everyone else at this turn of events. Most commentary among the court and elsewhere was that Tyrion would ruin the kingdom and destroy his family’s legacy. Tyrion didn’t seem to necessarily disagree with them.
Nevertheless, Tyrion matured quickly and rose to the occasion. He put aside his distaste for his family and those who plotted against him and went to work. He selflessly focused on the greater good of the kingdom. He worked to restore peace and avoid further escalation of conflicts that began before his watch.
He did all of this with no gratitude, almost no recognition, and no long-term benefit to himself personally. In fact, Tyrion suffered greatly in many ways as a result of having taken on the burden of rulership.
Tyrion’s leadership qualities are relatively rare. It’s not often we find leaders within an organization who are selfless and focus on what’s good for others and the organization as whole. It’s not often we find leaders who are good communicators and genuinely interested in the success of their subordinates and peers and who will do whatever they can to help them achieve that.
More frequently, leaders are focused on staying in their own lane and minding their own affairs. And this usually isn’t intentional — many times it’s simply from years of being a subordinate themselves and not having to think about others’ success or looking at things on a “big picture” level. They were good at their original job and then they got promoted to a leadership role. A promotion to a leadership position generally doesn’t suddenly imbue one with leadership skills or an interest in developing those skills.
If you’ve had the pleasure of working for a Tyrion Lannister you’ll know that employee morale stays high, people know their place in the organization, and that they feel supported and valued. When all of these things are present, productivity and employee satisfaction is unparalleled.
And so, despite Tyrion’s own misgivings, he exemplifies many of the best and most important leadership qualities we can ever hope to have in a leader in the workplace.
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Evan Gibbs is an attorney at Troutman Sanders, where he primarily litigates employment cases and handles traditional labor matters. Connect with him on LinkedIn here, or e-mail him here. (The views expressed in this column are his own.)evan
Leadership Lessons From Westeros (Part III) republished via Above the Law
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billyagogo ¡ 5 years ago
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Every Will Smith film performance, ranked
New Post has been published on https://newsprofixpro.com/moxie/2019/10/11/every-will-smith-film-performance-ranked/
Every Will Smith film performance, ranked
The Pursuit of Ranking Will Smith’s Performances
Everett Collection (2); Zade Rosenthal/Columbia Pictures
How do you rank the performances of a man who has done it all? Played the devil? Check. Played a rapping fish? Check. Played a superhero? Check. Played a cop/government agent? A lot of checks. But in honor of Will Smith’s 50th birthday, we took on the impossible task of going through all of his film roles (sorry, Fresh Prince) and coming up with the definitive ranking of his cameos, awards nominations, and franchises. Let the pursuit begin.
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31. After Earth (2013)
What else could be last? The actor himself has called the out-of-this-world flop the “most painful failure” of his career. In M. Night Shyamalan’s sci-fi film, Smith literally takes a backseat to his son Jaden, considering he’s basically just sitting immobilized throughout. The elder Smith doesn’t have to utlilize his patented charm in every film, but his performance here is next level flat, almost robot-like (He, Robot might be have been a better title).
30. Anchorman 2: The Legend Continues (2013)
On paper, Will Smith playing an ESPN reporter in an Anchorman film sounds like something I dreamed up. In reality, be careful what you wish for. Not that Smith is bad, it’s just a wasted opportunity, just like the entire Anchorman 2 fight scene.
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29. Where the Day Takes You (1992)
Despite Smith already being a Grammy-winner and TV star, he’s barely in his film debut, which stars the likes of Dermot Mulroney, Sean Astin, and Ricki Lake. Smith is fine in his very brief screen time as a crippled homeless teen, but if it wasn’t him in the role, you wouldn’t look or think twice about the character.
28. The Legend of Bagger Vance (2000)
Smith’s impressive run to end the 20th century comes to a screeching halt in 2000 (don’t blame Willenium) thanks to his first big screen swing and miss. While Smith is the title character in Robert Redford’s golf drama, he plays second fiddle to Matt Damon, not even showing up until 33 minutes in. The film has been criticized for its use of Smith as the “magical negro” and, unfortunately, he isn’t able to help raise the material above the stereotype. 
27. Shark Tale (2004)
For his sole foray into animation, Smith voices a scheming, rapping fish named Oscar (too bad the film was only nominated for an Oscar). There’s really not much else to say as it’s exactly what you would think Will Smith voicing a rapping fish would be like.
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26. Made in America (1993)
Smith’s second go-around on the big screen finds him playing fifth banana to Whoopi Goldberg, Ted Danson, Ted Danson’s cowboy hat, and Nia Long. And maybe for the only time in his life, Mr. Suave is a nerd, which he really dives into during a very awkward sperm donor scene where he literally does a Scooby Doo, “Huh?” The best thing to come out of this movie is setting up Long’s Fresh Prince run as Will’s girlfriend. (The worst thing: Ted Danson in blackface.)
25. Hancock (2008)
Frank Masi/Columbia Pictures
Easily the biggest disappointment on this list. Even though it was released pre-superhero film boom (two months after Iron Man), it’s unlikely that Hancock would have succeeded at any time, because it just isn’t that good. Don’t get me wrong, the concept is great. Will Smith as an alcoholic superhero is a winning idea. The execution, however, leaves a lot to be desired. And for once, the biggest problem might be Smith, who doesn’t get to showcase any of the reasons that we love him, instead being saddled with a bland, blank slate. 
24. Suicide Squad (2016)
Smith’s second entry into the world of superheroes was about as successful as the first, as in it made a lot of money and wasn’t well-received by critics. A quick summary of Smith in Suicide Squad: He’s ripped, he continues to have good chemistry with Margot Robbie (their first pairing is still to come), and he’s tasked with delivering the often-mocked line, “So we’re some sort suicide squad?” Other than that, nothing Smith or the movie does has anyone anticipating the previously announced sequel.
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23. Men in Black II (2002)
Melinda Sue Gordon/Columbia Pictures
The weakest of the three Men in Black films suffers for many reasons, including becoming too cartoonish (did we really need Nick Cannon, Martha Stewart, and Michael Jackson cameos?) and, more importantly for our purposes, not giving Smith and his character, Agent J, anything interesting to do. A lot of the fun of the first film was Smith as the new guy and his shock and awe to the discovery of alien life, but with that gone, there’s no interesting trait to replace it. We wouldn’t mind if they neuralyzed our memories of MIIB.
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22. I, Robot (2004)
After fighting Miami drug dealers, aliens, more aliens, the government, cowboys, George Foreman, more aliens, and more Miami drug dealers, Smith took on the next logical opponent: robots. In the sci-fi film I, Robot, he plays Del Spooner (top five Smith character name), a sideways beanie-wearing cop who hates robots. That’s not ideal when his most crucial relationships are with a robot and a cat. Smith gets to be angry and frustrated, but it’s one of his most forgettable roles and films.
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21. Seven Pounds (2008)
When a film starts with the main character calling to report his own suicide, it’s unlikely that you’re in for an uplifiting ride. And that’s definitely the case in Seven Pounds, which finds Smith moping his way through it until he kills himself via jellyfish (yes, really). The No. 1 takeaway might actually be that for one of the few times in his career, Smith is outshined, with his Men in Black II costar Rosario Dawson doing the honors here.
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20. Collateral Beauty (2016)
Barry Wetcher/Warner Bros.
Don’t let this photo fool you — take away the first two minutes and Smith is almost entirely sad, depressed, and silent during this poorly-received drama. Until the film’s last 30 minutes or so, Smith is more of a plot device for the star-studded supporting cast. But, the appearances of “Love,” “Time,” and “Death” eventually bring him alive, leading to some strong emotional moments that come a little too late to help Collateral Beauty sneak into the top half of Smith’s peformances.
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19. Wild Wild West (1999)
Hot take: Smith isn’t bad in Wild Wild West. Let’s be clear, Wild Wild West is bad, like really bad, but its star isn’t. While Kevin Kline, Kenneth Branagh, and Salma Hayek all scored Razzie noms for their performances, Smith didn’t (I’m blaming Kline for Worst Screen Couple) and that’s because he was far from the problem, coasting on his charisma and ability to pull off a cowboy hat, cowboy boots, and a jacket with no shirt. And if I’m being honest, I’m definitely giving extra points for the “Wild Wild West” theme song and the memorable MTV Movie Awards performance. A horse! Sisqo! Stevie Wonder! On second thought, maybe those should have been Smith’s costars.
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18. Jersey Girl (2004)
It turns out that Will Smith is really good at playing Will Smith. In 2004, he took a break from blockbusters to cameo in Kevin Smith’s critical and commercial disappointment. Smith’s sole scene finds him navigating between comedy and drama, both saying he’s “ridiculously” hung and giving the sentimental parenting speech that inspires Ben Affleck’s character to give up the fast-paced corporate lifestyle in order to be a better father. Bonus points for Smith’s amazing 2004 movie star outfit!
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17. Winter’s Tale (2014)
Another cameo, another critical and commercial failure. But in Akiva Goldsman’s film, the actor plays the complete opposite of Will Smith: Lucifer. For the only time so far in his career, Smith takes on the role of a true evil person/being (a hitman with a heart of gold in Suicide Squad doesn’t count) and it was nice to see him briefly deviate from his movie star formula. The face-off with Russell Crowe’s demon is initially unremarkble, until Lucifer launches into a fierce and scary tirade that is unlike anything Smith has ever done.
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16. Men in Black 3 (2012)
Wilson Webb/Columbia Pictures
After being good for at least one movie every year during his peak, Smith’s four-year absence from the big screen for some reason comes to an end with Men in Black 3. It’s unclear who wanted or needed this film, but it’s still an improvement on its predecessor for a few reasons, all of which were related to Smith. There’s a fresh dynamic for Smith to play with as Josh Brolin stars as young Agent K (Tommy Lee Jones); Agent J’s amusing bewilderment is back; and the big final reveal gives Smith a nice emotional moment that neither of the first two films had.
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15. Bright (2017)
Another instance where the execution doesn’t live up to the promise. Smith playing a grizzled, mustached veteran cop in a film from the writer behind Training Day sounds like a home run. And yet, the only thing knocked out of the park is a fairy (“Fairy lives don’t matter,” apparently). While the script and Joel Edgerton’s makeup do Smith no favors, he comes out mostly unscathed, doing his best to ground a story about orcs, elves, and a magic wand.
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14. Gemini Man (2019)
A for effort? Smith pulls double duty in Ang Lee’s thriller, playing both Henry, an aging assassin, and his younger clone, Junior, who is sent to kill him. Unfortunately, the script doesn’t live up to the promise and mostly impressive CGI (the final scene is laughably distracting). But, Smith, like in many of his recent films, does what he can, bringing a real weariness and fatigue to Henry, while delivering an innocence to Junior that we’ve rarely seen from the actor. 
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13. Aladdin (2019)
“A little Fresh Prince, little Hitch, and a whole lot of attitude.” That is how Will Smith’s take on Genie was described more than a year before the film came out. And, honestly, the only thing that could have gotten me more excited was if you threw in “a little Bad Boys.” But, even without some Mike Lowrey, Smith put his own spin on Robin Williams’ iconic character and made Aladdin fun and entertaining for every second he was onscreen. And, more importantly, Will Smith is rapping again!!
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12. Concussion (2015)
Melinda Sue Gordon/Columbia Pictures
“Tell the truth!” Smith’s character Bennet Omalu memorably demands of an NFL employee who is denying football’s effects on the brain. Well, the truth is that Concussion is a bad movie full of reported inaccuracies that is only watchable because of Smith’s understated performance. For once, he isn’t sad, funny, or cool; he’s determined. And like his past portrayals of real-life figures, the actor earned a Golden Globe nomination for the role.
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11. Focus (2015)
The return of cool Will Smith! For some reason, after building a career on his charisma and charm, Smith went away from it for basically a decade, opting instead to be sad (Seven Pounds), dark (Winter’s Tale), or just straight boring (After Earth). But with Focus, at least very temporarily, Smith became cool again. (Following up with Concussion, Suicide Squad, Collateral Beauty, and Bright is why I say “very temporarily.”) Over the years, Smith has had hit-or-miss chemistry with his love interests, but the pairing with Margot Robbie is definitely a hit and initially gave one reason to be optimistic about Suicide Squad.
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10. Bad Boys II (2003)
Columbia/Everett Collection
Eight years after first riding and dying together, Smith reunited with Martin Lawrence for Michael Bay’s high-octane sequel. Once again, Lawrence gets to be the real comedic star, while Smith is the movie star. The nonstop action doesn’t leave much room for Smith to stretch his acting muscles, but the back-and-forth between the two actors is a high point and maybe the most rapport that Smith has ever had with a costar (sorry, Tommy Lee Jones and Jada Pinkett Smith). Now if only we could finally get Bad Boys III before they are too old for this s—.
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9. Six Degrees of Separation (1993)
Just before Smith catapulted to movie stardom in summer blockbusters, the rapper surprised audiences (and Hollywood!) in a truly dramatic turn, taking on the role of a young, gay con artist. Starring as the shady Paul, Smith plays a character playing a character and he more than holds his own against Ian McKellen, Donald Sutherland, and Stockard Channing, who he says he fell in love with after getting too into character. The one knock against Smith here is his reported refusal to kiss Anthony Michael Hall on the advice of Denzel Washington as to not damage his movie star appeal. (C’mon, 1993.)
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8. Men in Black (1997)
While Bad Boys and Independence Day had Smith trending up, Men in Black is when he officially became a movie star. After Chris O’Donnell and David Schwimmer passed on playing NYPD cop-turned-rookie Agent J, Smith was somehow the next logical choice, turning in a character and performance that neither of the first two choices could have. Whether he’s cracking jokes or shouting in both fear and amazement about the presence of aliens, Smith shines bright.
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7. Bad Boys (1995)
Moviestore/REX/Shutterstock
Arsenio Hall’s hilarious mistake is Will Smith’s gain as the Fresh Prince gets his first chance to be a big screen leading man. And he makes the most of the opportunity, oozing with swagger as ladies man Detective Mike Lowrey. But just like in the previously discussed sequel, Michael Bay’s buddy cop vehicle sets up Martin Lawrence, who was headlining his own sitcom, to be the real star. Don’t worry, though, because Smith got the last laugh with Bad Boys kicking off an epic four-year run and setting him up to soon become Hollywood’s most bankable star.
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6. Independence Day (1996)
No offense, Bill Pullman, Jeff Goldblum, and Randy Quaid, but we kept wishing to go back to Smith, who doesn’t show up until 25 minutes into Roland Emmerich’s sci-fi classic. While the role of pilot Steven Hiller is just part of an ensemble, Smith is no doubt the true star, dominating every scene he’s in and nailing one-liners. “Welcome to Earth,” he says after punching an alien. “Now that’s what I call a close encounter.” Now that’s what I call a movie star-making performance.
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5. Ali (2001)
Frank Connor/Columbia Pictures
Maybe the greatest compliment that can be paid to Smith’s performance as Muhammad Ali is that I can’t imagine anyone else playing the boxer. In many of his films, it’s hard to see past Will Smith. “Oh, that’s just Will Smith with a badge.” But here, you just see Ali. And the Academy agreed, giving Smith the first of his two Oscar nominations.
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4. Enemy of the State (1998)
It’s not often that Smith plays an everyman. His first three lead roles featured him as a badass cop, a badass pilot fighting aliens, and a badass secret agent investigating alien activity. Here, in the underrated gem from director Tony Scott, he’s a lawyer who just happened to be at the wrong lingerie store at the wrong time. Not able to just skate on his charisma, Smith excels as being overwhelmed and out of his element. It might seem strange that a performance like this is above Ali, but often times pulling off a smart, action-packed thriller is even tougher than a biopic.
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3. I Am Legend (2007)
Barry Wetcher/Warner Bros.
Smith has had great chemistry with costars over the years, whether it’s Martin Lawrence or Tommy Lee Jones or Margot Robbie, and that streak continues in I Am Legend, even if the chemistry is with a dog and a mannequin. The magnetic actor has given heartbreaking perfomances before, but none like Dr. Robert Neville, who very might be the last man on Earth. During one 10-minute stretch, Smith shows enormous range as he is forced to put his dog down, and then emotionally unleashing on a female mannequin. It’s quite possibly the best work of his entire career. Legendary, indeed.
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2. Hitch (2005)
Barry Wetcher/Sony Pictures
Disclaimer: I’ve been accused a time or two of talking too much about Hitch, a.k.a. the greatest rom-com ever made. But it’s for good reason! The only full-on rom-com of Smith’s career came a few years after the peak of his powers, but still in the midst of his prime, and he gets to perfectly play many versions of the date doctor: charming Hitch, allergic reaction Hitch, flustered Hitch, embarrassed Hitch, nerd Hitch. And it’s almost impossible to pick just one scene to highlight; it could be meeting Sara (Eva Mendes) for the first time, or teaching Albert (Kevin James) how to dance, or Hitch and Albert kissing, or the speed dating confrontation. You know what, just go watch the whole movie and fall in love all over again.
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1. The Pursuit of Happyness (2006)
It seems fitting that Smith’s best and worst performances featured him acting alongside his son Jaden. As you’ve noticed, I’m not a big fan of sad Will Smith, but this is the exception to the rule. Throughout the film, he wears his pain on his sleeve, constantly breaking your heart, whether he’s giving away his character’s last $5 or locked inside a subway bathroom, crying and holding on tight to his sleeping son. The emotional portrayal of homeless salesman/aspiring stockbroker Chris Gardner earned Smith the second of his two Oscar nominations, and hopefully not his last.
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keepon--keepinon ¡ 7 years ago
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The 10 Stories That Defined Energy Storage in 2017
Energy storage proved itself in 2017.
The industry stepped up with two major, high-speed deployments to resolve grid emergencies. Utility-scale projects got bigger and longer lasting. Major international conglomerates bought up storage startups. And all the major solar developers started getting into the game.
Much of the action remained at the pilot stage. But some projects showed that storage economics already make sense without subsidies, grants or other interventions -- in the right circumstances, of course.
GTM will be diving deep on these themes at the Energy Storage Summit in San Francisco December 12-13. In the meantime, here's a roundup of the key developments from 2017.
Storage backs up Southern California grid after record gas leaks
Aliso Canyon just might be the biggest energy storage story ever. 
The details are well known in the industry -- not so much outside of it.
Here's the gist: California suffered the worst natural gas leak in U.S. history, resulting in constraints gas for peak power generation around L.A. and San Diego; to meet the shortfall, the state deployed 100 megawatts of storage across several sites in a stunning six months.
The episode showed that storage can respond to capacity constraints far more quickly than traditional power plants, and can slip more easily into populous areas like suburban San Diego and Los Angeles.
That success -- the feared blackouts never materialized over the summer peak season -- puts storage in the toolkit for future grid crises. And it bolsters the case for using distributed batteries to meet local capacity needs, shifting away from reliance on gas plants. 
This could only happen because California had already prioritized storage policy and built out a regulatory understanding of the technology. If other states want the flexibility to respond to surprises as quickly as California did, they need to put in the work now.
Solar-plus-storage contracts drive prices to new lows
The year started with a solar-plus-storage record: AES inked a contract for a Kauai project at 11 cents per kilowatt-hour. The facility will combine 28 megawatts of solar photovoltaic capacity with 20 megawatts of five-hour duration batteries, producing 11 percent of the island's electricity.
That project managed to outsize an earlier Tesla/SolarCity deal on the island and shave a few cents off the unit price. In May, another project made this one look like an appetizer.
Tucson Electric Power contracted with NextEra Energy Resources to build out a major solar-plus storage project at a 20-year PPA rate below 4.5 cents per kilowatt-hour. The facility will pair 100 megawatts of solar generation with a 30 megawatt/ 120 megawatt-hour storage system. (That's as big as the AES Escondido system, which was the largest of its kind until Tesla outdid it in Australia).
That announcement turned heads and set of a flurry of number crunching, as analysts and rivals tried to unpack how such a low price could be possible. The investment tax credit plays a role, as does NextEra's ability to source equipment at aggressive price points. 
Crucially, this is happening in sunny Arizona, where the abundance of solar generation is creating value for dispatchable power. Storage thrives when its flexibility is compensated, and Arizona's regulated utilities can do just that.
Non-wires alternatives start to pencil out on their own
New York authorized its utilities to make money by avoiding more expensive grid upgrades.
Some of these non-wires alternatives utilize batteries, like the Marcus Garvey Apartments microgrid that went up this spring. That project showed that creative regulatory changes and targeted incentives can encourage innovative projects.
More impressive is the storage project that works without such assistance.
Arizona Public Service pulled off this feat with its Punkin Center project, which utilizes a 2 megawatt/ 8 megawatt-hour battery system from AES to avoid a wires upgrade for a remote desert town.
Load growth there would have required a 20-mile cable upgrade, but APS determined it could fix the issue with a locally-sited battery for less than half the upfront cost. This wasn't driven by a regulatory imperative to re-envision the grid or fight climate change; it simply made economic sense.
Leaders from both companies will discuss the project during a fireside chat at the Energy Storage Summit.
Big energy companies bought their way into storage
Legacy energy companies snapped up storage startups throughout the year.
It started with Demand Energy's acquisition by European utility and renewables developer Enel in January. Then the Finnish engine company Wartsila bought Greensmith in May. Scottish mobile power provider Aggreko picked up Younicos in July for $52 million.
Later on, AES signed a joint venture with Siemens to merge their storage practices under the name Fluence.
This continues a trend from last year, in which Engie took a controlling stake in Green Charge and French energy giant Total picked up Saft in the largest battery acquisition ever.
The impact of these acquisitions hasn't fully materialized yet. Once complete, though, the deals promise to expand the storage industry in meaningful ways.
They give once small companies a major balance sheet to assure customers and financiers they can be trusted with a large contract. They also give storage startups the resources to expand faster than they would otherwise.
Green Charge, Greensmith and Demand Energy have all hinted at international expansion to come, although we haven't seen that materialize just yet. AES explicitly referenced Siemens' sales presence in 160 companies as a motivation for the partnership. That expansion may materialize in the coming year.
It's official: All the biggest solar developers are looking at storage too
Solar-plus-storage has inspired eager chatter for some time now, but this year companies finally started to follow through on the premise.
The top utility-scale solar installers have either developed storage or are actively pursuing it, GTM reported in June. Many of them have begun bidding hybrid projects, which means we could start seeing a bump in deployments in the next two or three years. Installed and operating projects are still rare.
GTM Research analyst Daniel Finn-Foley will dissect recent solar-plus-storage PPAs with executives from Cypress Creek and Borrego Solar at Energy Storage Summit. Later on, journalist Jeff St. John will lead a debate over whether centralized or distributed storage locations make more sense.
Meanwhile, the residential solar leaders expanded their storage pairings as well.
SolarCity combined with Tesla via a merger. Sunrun pushed ahead with its BrightBox solar-plus-storage package, which now accounts for 10 percent of its direct sales in California. Vivint formed a partnership with Mercedes-Benz Energy to deliver residential batteries, although it's been quiet since.
Storage remains a tiny slice of these installers' business, but that's in large part because few markets have compelling economics for it. By at least getting started, these companies will gain experience before the markets for firmed solar or distributed storage heat up.
Virtual power plants become more of real thing
It's a lot easier to talk about virtual power plants than to build one. This year, though, some real, sizable projects gained steam.
Advanced Microgrid Solutions launched the first phase of its flagship deal with Southern California Edison in November. The first batch included 2 megawatts of capacity, but more will phase in over the year to come. After years of pitching the concept of virtual power plants, the company gets to show the goods.
In October, Sonnen announced a contract to put its batteries into a development of 2,900 high-performance homes in Arizona. Earlier, Sunrun launched a partnership with National Grid to deliver BrightBox systems in New York, with a goal of aggregating the resources for grid services.
And the drumbeat of smaller pilots continued. Austin is building distributed storage and solar across the city. Sunverge announced small utility pilots with APS, Green Mountain Power and Lakeland Electric, but deployed 250 units with Australian utility AGL.
The hype is likely to outshine the reality for some time, but these early projects build evidence that distributed power resources can be valuable to the grid.
Carmakers and countries commit to electric vehicles
China, the world's largest car market, announced in September that it's researching a ban on internal combustion engines. Such a measure could drastically accelerate the speed of uptake for electric vehicles.
California may follow suit. Other markets have already committed: Norway pledged to sell only electric cars by 2025; France targeted 2040; the U.K. soon followed with its own 2040 pledge.
Carmaker Volvo said all its cars would have electric motors starting in 2019 (many of them will still burn gas or diesel as hybrids). General Motors signaled its commitment to a "zero emissions future" with a roster of new electric offerings, although it stayed shy on how long it would take to realize that vision.
All these promises will need to be backed up by action; pledging a major change in 2040 means nothing without concrete intermediate results. Some commenters think EVs will have taken over by then on the strength of market forces alone.
These promises do amount to a widespread endorsement of EVs over the coming years, and that means more battery production. The EV industry's success fuels the manufacturing scale and cost declines that the stationary storage needs for its own growth.
New York still hasn't figured out how to use storage
New York's Reforming the Energy Vision project is reshaping the grid to support cleaner power and more efficient utilization of resources. Storage sounds like a perfect fit for those goals, but almost no capacity has been deployed in the years since REV got started.
The challenges, detailed here, include unfinished storage tariffs, lack of long term contracts for capacity, a fire code that keeps New York City mostly off limits, and utilities that dragged their feet on deployments long enough to get an explicit rebuke from regulators.
The year ended with a bang: five months after the state legislature unanimously passed a bill to create a storage target, Governor Andrew Cuomo decided to sign it into law. That triggers a process of setting an appropriate target and creating government programs to help meet it.
Whether these efforts produce a real market remains to be seen, but the state set itself on track for more storage activity in the coming years.
Storage might beat out a gas peaker plant for the first time
Storage developers have spoken hungrily about their ability to take the place of gas plants for peak power. Now it might actually happen.
NRG's efforts to build the Puente gas plant in Oxnard, California, ran into opposition in the final stages of regulatory approval. A coalition of clean energy advocates, environmental justice advocates and the city itself pushed back against the proposal, saying that a gas plant would be an unnecessary expansion of fossil fuel infrastructure when cleaner alternatives exist.
Those arguments had been heard elsewhere, but this time, the grid operator agreed. CAISO studied the local grid needs and determined storage and other distributed assets could do the job of the gas plant. That just left the question of relative cost, which CAISO said could only really be determined by industry bids in a request for offers.
The regulators reviewing the case announced they planned to reject the plant. Then NRG asked for a suspension of the approval process to allow for the RFO, and the regulators granted it. 
This story is still developing. It's not yet clear just how competitive the storage bids will be compared to the cost of a gas plant, or how much regulators will weigh the value of clean, flexible resources relative to gas burning infrastructure that would only rarely operate.
The gas plant could still win out, but if it doesn't, this will be the first time storage triumphs in a head-to-head peaker contest.
Tesla promises the world's biggest battery in less than 100 days...and delivers
After betting he could deliver the world's largest battery in 100 days or it would be free, Elon Musk followed through. 
The 100 megawatt/129 megawatt-hour facility began testing in South Australia just about when Americans sat down for their Thanksgiving feasts. Much like Aliso Canyon, it showcased the unique speed with which storage can arrive on the grid in response to urgent needs. 
When it comes to the flagship projects, the company delivers in a big way. Back on the home front, though, Tesla has had trouble maintaining timely deliveries of batteries to its typical storage customers. 
As the company matures, it will need to balance rapid response to emergency opportunities with steady and reliable shipments to customers. It's currently ramping up Gigafactory production to that end, while working out kinks in the manufacturing line for the Model 3.
That's an important step, because grid emergencies like South Australia won't stop coming, and Tesla could be called on again for rapid response mega-batteries before too long.  
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thephandragon ¡ 7 years ago
Text
The 10 Stories That Defined Energy Storage in 2017
Energy storage proved itself in 2017.
The industry stepped up with two major, high-speed deployments to resolve grid emergencies. Utility-scale projects got bigger and longer lasting. Major international conglomerates bought up storage startups. And all the major solar developers started getting into the game.
Much of the action remained at the pilot stage. But some projects showed that storage economics already make sense without subsidies, grants or other interventions -- in the right circumstances, of course.
GTM will be diving deep on these themes at the Energy Storage Summit in San Francisco December 12-13. In the meantime, here's a roundup of the key developments from 2017.
Storage backs up Southern California grid after record gas leaks
Aliso Canyon just might be the biggest energy storage story ever. 
The details are well known in the industry -- not so much outside of it.
Here's the gist: California suffered the worst natural gas leak in U.S. history, resulting in constraints gas for peak power generation around L.A. and San Diego; to meet the shortfall, the state deployed 100 megawatts of storage across several sites in a stunning six months.
The episode showed that storage can respond to capacity constraints far more quickly than traditional power plants, and can slip more easily into populous areas like suburban San Diego and Los Angeles.
That success -- the feared blackouts never materialized over the summer peak season -- puts storage in the toolkit for future grid crises. And it bolsters the case for using distributed batteries to meet local capacity needs, shifting away from reliance on gas plants. 
This could only happen because California had already prioritized storage policy and built out a regulatory understanding of the technology. If other states want the flexibility to respond to surprises as quickly as California did, they need to put in the work now.
Solar-plus-storage contracts drive prices to new lows
The year started with a solar-plus-storage record: AES inked a contract for a Kauai project at 11 cents per kilowatt-hour. The facility will combine 28 megawatts of solar photovoltaic capacity with 20 megawatts of five-hour duration batteries, producing 11 percent of the island's electricity.
That project managed to outsize an earlier Tesla/SolarCity deal on the island and shave a few cents off the unit price. In May, another project made this one look like an appetizer.
Tucson Electric Power contracted with NextEra Energy Resources to build out a major solar-plus storage project at a 20-year PPA rate below 4.5 cents per kilowatt-hour. The facility will pair 100 megawatts of solar generation with a 30 megawatt/ 120 megawatt-hour storage system. (That's as big as the AES Escondido system, which was the largest of its kind until Tesla outdid it in Australia).
That announcement turned heads and set of a flurry of number crunching, as analysts and rivals tried to unpack how such a low price could be possible. The investment tax credit plays a role, as does NextEra's ability to source equipment at aggressive price points. 
Crucially, this is happening in sunny Arizona, where the abundance of solar generation is creating value for dispatchable power. Storage thrives when its flexibility is compensated, and Arizona's regulated utilities can do just that.
Non-wires alternatives start to pencil out on their own
New York authorized its utilities to make money by avoiding more expensive grid upgrades.
Some of these non-wires alternatives utilize batteries, like the Marcus Garvey Apartments microgrid that went up this spring. That project showed that creative regulatory changes and targeted incentives can encourage innovative projects.
More impressive is the storage project that works without such assistance.
Arizona Public Service pulled off this feat with its Punkin Center project, which utilizes a 2 megawatt/ 8 megawatt-hour battery system from AES to avoid a wires upgrade for a remote desert town.
Load growth there would have required a 20-mile cable upgrade, but APS determined it could fix the issue with a locally-sited battery for less than half the upfront cost. This wasn't driven by a regulatory imperative to re-envision the grid or fight climate change; it simply made economic sense.
Leaders from both companies will discuss the project during a fireside chat at the Energy Storage Summit.
Big energy companies bought their way into storage
Legacy energy companies snapped up storage startups throughout the year.
It started with Demand Energy's acquisition by European utility and renewables developer Enel in January. Then the Finnish engine company Wartsila bought Greensmith in May. Scottish mobile power provider Aggreko picked up Younicos in July for $52 million.
Later on, AES signed a joint venture with Siemens to merge their storage practices under the name Fluence.
This continues a trend from last year, in which Engie took a controlling stake in Green Charge and French energy giant Total picked up Saft in the largest battery acquisition ever.
The impact of these acquisitions hasn't fully materialized yet. Once complete, though, the deals promise to expand the storage industry in meaningful ways.
They give once small companies a major balance sheet to assure customers and financiers they can be trusted with a large contract. They also give storage startups the resources to expand faster than they would otherwise.
Green Charge, Greensmith and Demand Energy have all hinted at international expansion to come, although we haven't seen that materialize just yet. AES explicitly referenced Siemens' sales presence in 160 companies as a motivation for the partnership. That expansion may materialize in the coming year.
It's official: All the biggest solar developers are looking at storage too
Solar-plus-storage has inspired eager chatter for some time now, but this year companies finally started to follow through on the premise.
The top utility-scale solar installers have either developed storage or are actively pursuing it, GTM reported in June. Many of them have begun bidding hybrid projects, which means we could start seeing a bump in deployments in the next two or three years. Installed and operating projects are still rare.
GTM Research analyst Daniel Finn-Foley will dissect recent solar-plus-storage PPAs with executives from Cypress Creek and Borrego Solar at Energy Storage Summit. Later on, journalist Jeff St. John will lead a debate over whether centralized or distributed storage locations make more sense.
Meanwhile, the residential solar leaders expanded their storage pairings as well.
SolarCity combined with Tesla via a merger. Sunrun pushed ahead with its BrightBox solar-plus-storage package, which now accounts for 10 percent of its direct sales in California. Vivint formed a partnership with Mercedes-Benz Energy to deliver residential batteries, although it's been quiet since.
Storage remains a tiny slice of these installers' business, but that's in large part because few markets have compelling economics for it. By at least getting started, these companies will gain experience before the markets for firmed solar or distributed storage heat up.
Virtual power plants become more of real thing
It's a lot easier to talk about virtual power plants than to build one. This year, though, some real, sizable projects gained steam.
Advanced Microgrid Solutions launched the first phase of its flagship deal with Southern California Edison in November. The first batch included 2 megawatts of capacity, but more will phase in over the year to come. After years of pitching the concept of virtual power plants, the company gets to show the goods.
In October, Sonnen announced a contract to put its batteries into a development of 2,900 high-performance homes in Arizona. Earlier, Sunrun launched a partnership with National Grid to deliver BrightBox systems in New York, with a goal of aggregating the resources for grid services.
And the drumbeat of smaller pilots continued. Austin is building distributed storage and solar across the city. Sunverge announced small utility pilots with APS, Green Mountain Power and Lakeland Electric, but deployed 250 units with Australian utility AGL.
The hype is likely to outshine the reality for some time, but these early projects build evidence that distributed power resources can be valuable to the grid.
Carmakers and countries commit to electric vehicles
China, the world's largest car market, announced in September that it's researching a ban on internal combustion engines. Such a measure could drastically accelerate the speed of uptake for electric vehicles.
California may follow suit. Other markets have already committed: Norway pledged to sell only electric cars by 2025; France targeted 2040; the U.K. soon followed with its own 2040 pledge.
Carmaker Volvo said all its cars would have electric motors starting in 2019 (many of them will still burn gas or diesel as hybrids). General Motors signaled its commitment to a "zero emissions future" with a roster of new electric offerings, although it stayed shy on how long it would take to realize that vision.
All these promises will need to be backed up by action; pledging a major change in 2040 means nothing without concrete intermediate results. Some commenters think EVs will have taken over by then on the strength of market forces alone.
These promises do amount to a widespread endorsement of EVs over the coming years, and that means more battery production. The EV industry's success fuels the manufacturing scale and cost declines that the stationary storage needs for its own growth.
New York still hasn't figured out how to use storage
New York's Reforming the Energy Vision project is reshaping the grid to support cleaner power and more efficient utilization of resources. Storage sounds like a perfect fit for those goals, but almost no capacity has been deployed in the years since REV got started.
The challenges, detailed here, include unfinished storage tariffs, lack of long term contracts for capacity, a fire code that keeps New York City mostly off limits, and utilities that dragged their feet on deployments long enough to get an explicit rebuke from regulators.
The year ended with a bang: five months after the state legislature unanimously passed a bill to create a storage target, Governor Andrew Cuomo decided to sign it into law. That triggers a process of setting an appropriate target and creating government programs to help meet it.
Whether these efforts produce a real market remains to be seen, but the state set itself on track for more storage activity in the coming years.
Storage might beat out a gas peaker plant for the first time
Storage developers have spoken hungrily about their ability to take the place of gas plants for peak power. Now it might actually happen.
NRG's efforts to build the Puente gas plant in Oxnard, California, ran into opposition in the final stages of regulatory approval. A coalition of clean energy advocates, environmental justice advocates and the city itself pushed back against the proposal, saying that a gas plant would be an unnecessary expansion of fossil fuel infrastructure when cleaner alternatives exist.
Those arguments had been heard elsewhere, but this time, the grid operator agreed. CAISO studied the local grid needs and determined storage and other distributed assets could do the job of the gas plant. That just left the question of relative cost, which CAISO said could only really be determined by industry bids in a request for offers.
The regulators reviewing the case announced they planned to reject the plant. Then NRG asked for a suspension of the approval process to allow for the RFO, and the regulators granted it. 
This story is still developing. It's not yet clear just how competitive the storage bids will be compared to the cost of a gas plant, or how much regulators will weigh the value of clean, flexible resources relative to gas burning infrastructure that would only rarely operate.
The gas plant could still win out, but if it doesn't, this will be the first time storage triumphs in a head-to-head peaker contest.
Tesla promises the world's biggest battery in less than 100 days...and delivers
After betting he could deliver the world's largest battery in 100 days or it would be free, Elon Musk followed through. 
The 100 megawatt/129 megawatt-hour facility began testing in South Australia just about when Americans sat down for their Thanksgiving feasts. Much like Aliso Canyon, it showcased the unique speed with which storage can arrive on the grid in response to urgent needs. 
When it comes to the flagship projects, the company delivers in a big way. Back on the home front, though, Tesla has had trouble maintaining timely deliveries of batteries to its typical storage customers. 
As the company matures, it will need to balance rapid response to emergency opportunities with steady and reliable shipments to customers. It's currently ramping up Gigafactory production to that end, while working out kinks in the manufacturing line for the Model 3.
That's an important step, because grid emergencies like South Australia won't stop coming, and Tesla could be called on again for rapid response mega-batteries before too long.  
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0 notes
kiimmmchhi ¡ 7 years ago
Text
The 10 Stories That Defined Energy Storage in 2017
Energy storage proved itself in 2017.
The industry stepped up with two major, high-speed deployments to resolve grid emergencies. Utility-scale projects got bigger and longer lasting. Major international conglomerates bought up storage startups. And all the major solar developers started getting into the game.
Much of the action remained at the pilot stage. But some projects showed that storage economics already make sense without subsidies, grants or other interventions -- in the right circumstances, of course.
GTM will be diving deep on these themes at the Energy Storage Summit in San Francisco December 12-13. In the meantime, here's a roundup of the key developments from 2017.
Storage backs up Southern California grid after record gas leaks
Aliso Canyon just might be the biggest energy storage story ever. 
The details are well known in the industry -- not so much outside of it.
Here's the gist: California suffered the worst natural gas leak in U.S. history, resulting in constraints gas for peak power generation around L.A. and San Diego; to meet the shortfall, the state deployed 100 megawatts of storage across several sites in a stunning six months.
The episode showed that storage can respond to capacity constraints far more quickly than traditional power plants, and can slip more easily into populous areas like suburban San Diego and Los Angeles.
That success -- the feared blackouts never materialized over the summer peak season -- puts storage in the toolkit for future grid crises. And it bolsters the case for using distributed batteries to meet local capacity needs, shifting away from reliance on gas plants. 
This could only happen because California had already prioritized storage policy and built out a regulatory understanding of the technology. If other states want the flexibility to respond to surprises as quickly as California did, they need to put in the work now.
Solar-plus-storage contracts drive prices to new lows
The year started with a solar-plus-storage record: AES inked a contract for a Kauai project at 11 cents per kilowatt-hour. The facility will combine 28 megawatts of solar photovoltaic capacity with 20 megawatts of five-hour duration batteries, producing 11 percent of the island's electricity.
That project managed to outsize an earlier Tesla/SolarCity deal on the island and shave a few cents off the unit price. In May, another project made this one look like an appetizer.
Tucson Electric Power contracted with NextEra Energy Resources to build out a major solar-plus storage project at a 20-year PPA rate below 4.5 cents per kilowatt-hour. The facility will pair 100 megawatts of solar generation with a 30 megawatt/ 120 megawatt-hour storage system. (That's as big as the AES Escondido system, which was the largest of its kind until Tesla outdid it in Australia).
That announcement turned heads and set of a flurry of number crunching, as analysts and rivals tried to unpack how such a low price could be possible. The investment tax credit plays a role, as does NextEra's ability to source equipment at aggressive price points. 
Crucially, this is happening in sunny Arizona, where the abundance of solar generation is creating value for dispatchable power. Storage thrives when its flexibility is compensated, and Arizona's regulated utilities can do just that.
Non-wires alternatives start to pencil out on their own
New York authorized its utilities to make money by avoiding more expensive grid upgrades.
Some of these non-wires alternatives utilize batteries, like the Marcus Garvey Apartments microgrid that went up this spring. That project showed that creative regulatory changes and targeted incentives can encourage innovative projects.
More impressive is the storage project that works without such assistance.
Arizona Public Service pulled off this feat with its Punkin Center project, which utilizes a 2 megawatt/ 8 megawatt-hour battery system from AES to avoid a wires upgrade for a remote desert town.
Load growth there would have required a 20-mile cable upgrade, but APS determined it could fix the issue with a locally-sited battery for less than half the upfront cost. This wasn't driven by a regulatory imperative to re-envision the grid or fight climate change; it simply made economic sense.
Leaders from both companies will discuss the project during a fireside chat at the Energy Storage Summit.
Big energy companies bought their way into storage
Legacy energy companies snapped up storage startups throughout the year.
It started with Demand Energy's acquisition by European utility and renewables developer Enel in January. Then the Finnish engine company Wartsila bought Greensmith in May. Scottish mobile power provider Aggreko picked up Younicos in July for $52 million.
Later on, AES signed a joint venture with Siemens to merge their storage practices under the name Fluence.
This continues a trend from last year, in which Engie took a controlling stake in Green Charge and French energy giant Total picked up Saft in the largest battery acquisition ever.
The impact of these acquisitions hasn't fully materialized yet. Once complete, though, the deals promise to expand the storage industry in meaningful ways.
They give once small companies a major balance sheet to assure customers and financiers they can be trusted with a large contract. They also give storage startups the resources to expand faster than they would otherwise.
Green Charge, Greensmith and Demand Energy have all hinted at international expansion to come, although we haven't seen that materialize just yet. AES explicitly referenced Siemens' sales presence in 160 companies as a motivation for the partnership. That expansion may materialize in the coming year.
It's official: All the biggest solar developers are looking at storage too
Solar-plus-storage has inspired eager chatter for some time now, but this year companies finally started to follow through on the premise.
The top utility-scale solar installers have either developed storage or are actively pursuing it, GTM reported in June. Many of them have begun bidding hybrid projects, which means we could start seeing a bump in deployments in the next two or three years. Installed and operating projects are still rare.
GTM Research analyst Daniel Finn-Foley will dissect recent solar-plus-storage PPAs with executives from Cypress Creek and Borrego Solar at Energy Storage Summit. Later on, journalist Jeff St. John will lead a debate over whether centralized or distributed storage locations make more sense.
Meanwhile, the residential solar leaders expanded their storage pairings as well.
SolarCity combined with Tesla via a merger. Sunrun pushed ahead with its BrightBox solar-plus-storage package, which now accounts for 10 percent of its direct sales in California. Vivint formed a partnership with Mercedes-Benz Energy to deliver residential batteries, although it's been quiet since.
Storage remains a tiny slice of these installers' business, but that's in large part because few markets have compelling economics for it. By at least getting started, these companies will gain experience before the markets for firmed solar or distributed storage heat up.
Virtual power plants become more of real thing
It's a lot easier to talk about virtual power plants than to build one. This year, though, some real, sizable projects gained steam.
Advanced Microgrid Solutions launched the first phase of its flagship deal with Southern California Edison in November. The first batch included 2 megawatts of capacity, but more will phase in over the year to come. After years of pitching the concept of virtual power plants, the company gets to show the goods.
In October, Sonnen announced a contract to put its batteries into a development of 2,900 high-performance homes in Arizona. Earlier, Sunrun launched a partnership with National Grid to deliver BrightBox systems in New York, with a goal of aggregating the resources for grid services.
And the drumbeat of smaller pilots continued. Austin is building distributed storage and solar across the city. Sunverge announced small utility pilots with APS, Green Mountain Power and Lakeland Electric, but deployed 250 units with Australian utility AGL.
The hype is likely to outshine the reality for some time, but these early projects build evidence that distributed power resources can be valuable to the grid.
Carmakers and countries commit to electric vehicles
China, the world's largest car market, announced in September that it's researching a ban on internal combustion engines. Such a measure could drastically accelerate the speed of uptake for electric vehicles.
California may follow suit. Other markets have already committed: Norway pledged to sell only electric cars by 2025; France targeted 2040; the U.K. soon followed with its own 2040 pledge.
Carmaker Volvo said all its cars would have electric motors starting in 2019 (many of them will still burn gas or diesel as hybrids). General Motors signaled its commitment to a "zero emissions future" with a roster of new electric offerings, although it stayed shy on how long it would take to realize that vision.
All these promises will need to be backed up by action; pledging a major change in 2040 means nothing without concrete intermediate results. Some commenters think EVs will have taken over by then on the strength of market forces alone.
These promises do amount to a widespread endorsement of EVs over the coming years, and that means more battery production. The EV industry's success fuels the manufacturing scale and cost declines that the stationary storage needs for its own growth.
New York still hasn't figured out how to use storage
New York's Reforming the Energy Vision project is reshaping the grid to support cleaner power and more efficient utilization of resources. Storage sounds like a perfect fit for those goals, but almost no capacity has been deployed in the years since REV got started.
The challenges, detailed here, include unfinished storage tariffs, lack of long term contracts for capacity, a fire code that keeps New York City mostly off limits, and utilities that dragged their feet on deployments long enough to get an explicit rebuke from regulators.
The year ended with a bang: five months after the state legislature unanimously passed a bill to create a storage target, Governor Andrew Cuomo decided to sign it into law. That triggers a process of setting an appropriate target and creating government programs to help meet it.
Whether these efforts produce a real market remains to be seen, but the state set itself on track for more storage activity in the coming years.
Storage might beat out a gas peaker plant for the first time
Storage developers have spoken hungrily about their ability to take the place of gas plants for peak power. Now it might actually happen.
NRG's efforts to build the Puente gas plant in Oxnard, California, ran into opposition in the final stages of regulatory approval. A coalition of clean energy advocates, environmental justice advocates and the city itself pushed back against the proposal, saying that a gas plant would be an unnecessary expansion of fossil fuel infrastructure when cleaner alternatives exist.
Those arguments had been heard elsewhere, but this time, the grid operator agreed. CAISO studied the local grid needs and determined storage and other distributed assets could do the job of the gas plant. That just left the question of relative cost, which CAISO said could only really be determined by industry bids in a request for offers.
The regulators reviewing the case announced they planned to reject the plant. Then NRG asked for a suspension of the approval process to allow for the RFO, and the regulators granted it. 
This story is still developing. It's not yet clear just how competitive the storage bids will be compared to the cost of a gas plant, or how much regulators will weigh the value of clean, flexible resources relative to gas burning infrastructure that would only rarely operate.
The gas plant could still win out, but if it doesn't, this will be the first time storage triumphs in a head-to-head peaker contest.
Tesla promises the world's biggest battery in less than 100 days...and delivers
After betting he could deliver the world's largest battery in 100 days or it would be free, Elon Musk followed through. 
The 100 megawatt/129 megawatt-hour facility began testing in South Australia just about when Americans sat down for their Thanksgiving feasts. Much like Aliso Canyon, it showcased the unique speed with which storage can arrive on the grid in response to urgent needs. 
When it comes to the flagship projects, the company delivers in a big way. Back on the home front, though, Tesla has had trouble maintaining timely deliveries of batteries to its typical storage customers. 
As the company matures, it will need to balance rapid response to emergency opportunities with steady and reliable shipments to customers. It's currently ramping up Gigafactory production to that end, while working out kinks in the manufacturing line for the Model 3.
That's an important step, because grid emergencies like South Australia won't stop coming, and Tesla could be called on again for rapid response mega-batteries before too long.  
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kimberlydenis ¡ 7 years ago
Text
The 10 Stories That Defined Energy Storage in 2017
Energy storage proved itself in 2017.
The industry stepped up with two major, high-speed deployments to resolve grid emergencies. Utility-scale projects got bigger and longer lasting. Major international conglomerates bought up storage startups. And all the major solar developers started getting into the game.
Much of the action remained at the pilot stage. But some projects showed that storage economics already make sense without subsidies, grants or other interventions -- in the right circumstances, of course.
GTM will be diving deep on these themes at the Energy Storage Summit in San Francisco December 12-13. In the meantime, here's a roundup of the key developments from 2017.
Storage backs up Southern California grid after record gas leaks
Aliso Canyon just might be the biggest energy storage story ever. 
The details are well known in the industry -- not so much outside of it.
Here's the gist: California suffered the worst natural gas leak in U.S. history, resulting in constraints gas for peak power generation around L.A. and San Diego; to meet the shortfall, the state deployed 100 megawatts of storage across several sites in a stunning six months.
The episode showed that storage can respond to capacity constraints far more quickly than traditional power plants, and can slip more easily into populous areas like suburban San Diego and Los Angeles.
That success -- the feared blackouts never materialized over the summer peak season -- puts storage in the toolkit for future grid crises. And it bolsters the case for using distributed batteries to meet local capacity needs, shifting away from reliance on gas plants. 
This could only happen because California had already prioritized storage policy and built out a regulatory understanding of the technology. If other states want the flexibility to respond to surprises as quickly as California did, they need to put in the work now.
Solar-plus-storage contracts drive prices to new lows
The year started with a solar-plus-storage record: AES inked a contract for a Kauai project at 11 cents per kilowatt-hour. The facility will combine 28 megawatts of solar photovoltaic capacity with 20 megawatts of five-hour duration batteries, producing 11 percent of the island's electricity.
That project managed to outsize an earlier Tesla/SolarCity deal on the island and shave a few cents off the unit price. In May, another project made this one look like an appetizer.
Tucson Electric Power contracted with NextEra Energy Resources to build out a major solar-plus storage project at a 20-year PPA rate below 4.5 cents per kilowatt-hour. The facility will pair 100 megawatts of solar generation with a 30 megawatt/ 120 megawatt-hour storage system. (That's as big as the AES Escondido system, which was the largest of its kind until Tesla outdid it in Australia).
That announcement turned heads and set of a flurry of number crunching, as analysts and rivals tried to unpack how such a low price could be possible. The investment tax credit plays a role, as does NextEra's ability to source equipment at aggressive price points. 
Crucially, this is happening in sunny Arizona, where the abundance of solar generation is creating value for dispatchable power. Storage thrives when its flexibility is compensated, and Arizona's regulated utilities can do just that.
Non-wires alternatives start to pencil out on their own
New York authorized its utilities to make money by avoiding more expensive grid upgrades.
Some of these non-wires alternatives utilize batteries, like the Marcus Garvey Apartments microgrid that went up this spring. That project showed that creative regulatory changes and targeted incentives can encourage innovative projects.
More impressive is the storage project that works without such assistance.
Arizona Public Service pulled off this feat with its Punkin Center project, which utilizes a 2 megawatt/ 8 megawatt-hour battery system from AES to avoid a wires upgrade for a remote desert town.
Load growth there would have required a 20-mile cable upgrade, but APS determined it could fix the issue with a locally-sited battery for less than half the upfront cost. This wasn't driven by a regulatory imperative to re-envision the grid or fight climate change; it simply made economic sense.
Leaders from both companies will discuss the project during a fireside chat at the Energy Storage Summit.
Big energy companies bought their way into storage
Legacy energy companies snapped up storage startups throughout the year.
It started with Demand Energy's acquisition by European utility and renewables developer Enel in January. Then the Finnish engine company Wartsila bought Greensmith in May. Scottish mobile power provider Aggreko picked up Younicos in July for $52 million.
Later on, AES signed a joint venture with Siemens to merge their storage practices under the name Fluence.
This continues a trend from last year, in which Engie took a controlling stake in Green Charge and French energy giant Total picked up Saft in the largest battery acquisition ever.
The impact of these acquisitions hasn't fully materialized yet. Once complete, though, the deals promise to expand the storage industry in meaningful ways.
They give once small companies a major balance sheet to assure customers and financiers they can be trusted with a large contract. They also give storage startups the resources to expand faster than they would otherwise.
Green Charge, Greensmith and Demand Energy have all hinted at international expansion to come, although we haven't seen that materialize just yet. AES explicitly referenced Siemens' sales presence in 160 companies as a motivation for the partnership. That expansion may materialize in the coming year.
It's official: All the biggest solar developers are looking at storage too
Solar-plus-storage has inspired eager chatter for some time now, but this year companies finally started to follow through on the premise.
The top utility-scale solar installers have either developed storage or are actively pursuing it, GTM reported in June. Many of them have begun bidding hybrid projects, which means we could start seeing a bump in deployments in the next two or three years. Installed and operating projects are still rare.
GTM Research analyst Daniel Finn-Foley will dissect recent solar-plus-storage PPAs with executives from Cypress Creek and Borrego Solar at Energy Storage Summit. Later on, journalist Jeff St. John will lead a debate over whether centralized or distributed storage locations make more sense.
Meanwhile, the residential solar leaders expanded their storage pairings as well.
SolarCity combined with Tesla via a merger. Sunrun pushed ahead with its BrightBox solar-plus-storage package, which now accounts for 10 percent of its direct sales in California. Vivint formed a partnership with Mercedes-Benz Energy to deliver residential batteries, although it's been quiet since.
Storage remains a tiny slice of these installers' business, but that's in large part because few markets have compelling economics for it. By at least getting started, these companies will gain experience before the markets for firmed solar or distributed storage heat up.
Virtual power plants become more of real thing
It's a lot easier to talk about virtual power plants than to build one. This year, though, some real, sizable projects gained steam.
Advanced Microgrid Solutions launched the first phase of its flagship deal with Southern California Edison in November. The first batch included 2 megawatts of capacity, but more will phase in over the year to come. After years of pitching the concept of virtual power plants, the company gets to show the goods.
In October, Sonnen announced a contract to put its batteries into a development of 2,900 high-performance homes in Arizona. Earlier, Sunrun launched a partnership with National Grid to deliver BrightBox systems in New York, with a goal of aggregating the resources for grid services.
And the drumbeat of smaller pilots continued. Austin is building distributed storage and solar across the city. Sunverge announced small utility pilots with APS, Green Mountain Power and Lakeland Electric, but deployed 250 units with Australian utility AGL.
The hype is likely to outshine the reality for some time, but these early projects build evidence that distributed power resources can be valuable to the grid.
Carmakers and countries commit to electric vehicles
China, the world's largest car market, announced in September that it's researching a ban on internal combustion engines. Such a measure could drastically accelerate the speed of uptake for electric vehicles.
California may follow suit. Other markets have already committed: Norway pledged to sell only electric cars by 2025; France targeted 2040; the U.K. soon followed with its own 2040 pledge.
Carmaker Volvo said all its cars would have electric motors starting in 2019 (many of them will still burn gas or diesel as hybrids). General Motors signaled its commitment to a "zero emissions future" with a roster of new electric offerings, although it stayed shy on how long it would take to realize that vision.
All these promises will need to be backed up by action; pledging a major change in 2040 means nothing without concrete intermediate results. Some commenters think EVs will have taken over by then on the strength of market forces alone.
These promises do amount to a widespread endorsement of EVs over the coming years, and that means more battery production. The EV industry's success fuels the manufacturing scale and cost declines that the stationary storage needs for its own growth.
New York still hasn't figured out how to use storage
New York's Reforming the Energy Vision project is reshaping the grid to support cleaner power and more efficient utilization of resources. Storage sounds like a perfect fit for those goals, but almost no capacity has been deployed in the years since REV got started.
The challenges, detailed here, include unfinished storage tariffs, lack of long term contracts for capacity, a fire code that keeps New York City mostly off limits, and utilities that dragged their feet on deployments long enough to get an explicit rebuke from regulators.
The year ended with a bang: five months after the state legislature unanimously passed a bill to create a storage target, Governor Andrew Cuomo decided to sign it into law. That triggers a process of setting an appropriate target and creating government programs to help meet it.
Whether these efforts produce a real market remains to be seen, but the state set itself on track for more storage activity in the coming years.
Storage might beat out a gas peaker plant for the first time
Storage developers have spoken hungrily about their ability to take the place of gas plants for peak power. Now it might actually happen.
NRG's efforts to build the Puente gas plant in Oxnard, California, ran into opposition in the final stages of regulatory approval. A coalition of clean energy advocates, environmental justice advocates and the city itself pushed back against the proposal, saying that a gas plant would be an unnecessary expansion of fossil fuel infrastructure when cleaner alternatives exist.
Those arguments had been heard elsewhere, but this time, the grid operator agreed. CAISO studied the local grid needs and determined storage and other distributed assets could do the job of the gas plant. That just left the question of relative cost, which CAISO said could only really be determined by industry bids in a request for offers.
The regulators reviewing the case announced they planned to reject the plant. Then NRG asked for a suspension of the approval process to allow for the RFO, and the regulators granted it. 
This story is still developing. It's not yet clear just how competitive the storage bids will be compared to the cost of a gas plant, or how much regulators will weigh the value of clean, flexible resources relative to gas burning infrastructure that would only rarely operate.
The gas plant could still win out, but if it doesn't, this will be the first time storage triumphs in a head-to-head peaker contest.
Tesla promises the world's biggest battery in less than 100 days...and delivers
After betting he could deliver the world's largest battery in 100 days or it would be free, Elon Musk followed through. 
The 100 megawatt/129 megawatt-hour facility began testing in South Australia just about when Americans sat down for their Thanksgiving feasts. Much like Aliso Canyon, it showcased the unique speed with which storage can arrive on the grid in response to urgent needs. 
When it comes to the flagship projects, the company delivers in a big way. Back on the home front, though, Tesla has had trouble maintaining timely deliveries of batteries to its typical storage customers. 
As the company matures, it will need to balance rapid response to emergency opportunities with steady and reliable shipments to customers. It's currently ramping up Gigafactory production to that end, while working out kinks in the manufacturing line for the Model 3.
That's an important step, because grid emergencies like South Australia won't stop coming, and Tesla could be called on again for rapid response mega-batteries before too long.  
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Text
The 10 Stories That Defined Energy Storage in 2017
Energy storage proved itself in 2017.
The industry stepped up with two major, high-speed deployments to resolve grid emergencies. Utility-scale projects got bigger and longer lasting. Major international conglomerates bought up storage startups. And all the major solar developers started getting into the game.
Much of the action remained at the pilot stage. But some projects showed that storage economics already make sense without subsidies, grants or other interventions -- in the right circumstances, of course.
GTM will be diving deep on these themes at the Energy Storage Summit in San Francisco December 12-13. In the meantime, here's a roundup of the key developments from 2017.
Storage backs up Southern California grid after record gas leaks
Aliso Canyon just might be the biggest energy storage story ever. 
The details are well known in the industry -- not so much outside of it.
Here's the gist: California suffered the worst natural gas leak in U.S. history, resulting in constraints gas for peak power generation around L.A. and San Diego; to meet the shortfall, the state deployed 100 megawatts of storage across several sites in a stunning six months.
The episode showed that storage can respond to capacity constraints far more quickly than traditional power plants, and can slip more easily into populous areas like suburban San Diego and Los Angeles.
That success -- the feared blackouts never materialized over the summer peak season -- puts storage in the toolkit for future grid crises. And it bolsters the case for using distributed batteries to meet local capacity needs, shifting away from reliance on gas plants. 
This could only happen because California had already prioritized storage policy and built out a regulatory understanding of the technology. If other states want the flexibility to respond to surprises as quickly as California did, they need to put in the work now.
Solar-plus-storage contracts drive prices to new lows
The year started with a solar-plus-storage record: AES inked a contract for a Kauai project at 11 cents per kilowatt-hour. The facility will combine 28 megawatts of solar photovoltaic capacity with 20 megawatts of five-hour duration batteries, producing 11 percent of the island's electricity.
That project managed to outsize an earlier Tesla/SolarCity deal on the island and shave a few cents off the unit price. In May, another project made this one look like an appetizer.
Tucson Electric Power contracted with NextEra Energy Resources to build out a major solar-plus storage project at a 20-year PPA rate below 4.5 cents per kilowatt-hour. The facility will pair 100 megawatts of solar generation with a 30 megawatt/ 120 megawatt-hour storage system. (That's as big as the AES Escondido system, which was the largest of its kind until Tesla outdid it in Australia).
That announcement turned heads and set of a flurry of number crunching, as analysts and rivals tried to unpack how such a low price could be possible. The investment tax credit plays a role, as does NextEra's ability to source equipment at aggressive price points. 
Crucially, this is happening in sunny Arizona, where the abundance of solar generation is creating value for dispatchable power. Storage thrives when its flexibility is compensated, and Arizona's regulated utilities can do just that.
Non-wires alternatives start to pencil out on their own
New York authorized its utilities to make money by avoiding more expensive grid upgrades.
Some of these non-wires alternatives utilize batteries, like the Marcus Garvey Apartments microgrid that went up this spring. That project showed that creative regulatory changes and targeted incentives can encourage innovative projects.
More impressive is the storage project that works without such assistance.
Arizona Public Service pulled off this feat with its Punkin Center project, which utilizes a 2 megawatt/ 8 megawatt-hour battery system from AES to avoid a wires upgrade for a remote desert town.
Load growth there would have required a 20-mile cable upgrade, but APS determined it could fix the issue with a locally-sited battery for less than half the upfront cost. This wasn't driven by a regulatory imperative to re-envision the grid or fight climate change; it simply made economic sense.
Leaders from both companies will discuss the project during a fireside chat at the Energy Storage Summit.
Big energy companies bought their way into storage
Legacy energy companies snapped up storage startups throughout the year.
It started with Demand Energy's acquisition by European utility and renewables developer Enel in January. Then the Finnish engine company Wartsila bought Greensmith in May. Scottish mobile power provider Aggreko picked up Younicos in July for $52 million.
Later on, AES signed a joint venture with Siemens to merge their storage practices under the name Fluence.
This continues a trend from last year, in which Engie took a controlling stake in Green Charge and French energy giant Total picked up Saft in the largest battery acquisition ever.
The impact of these acquisitions hasn't fully materialized yet. Once complete, though, the deals promise to expand the storage industry in meaningful ways.
They give once small companies a major balance sheet to assure customers and financiers they can be trusted with a large contract. They also give storage startups the resources to expand faster than they would otherwise.
Green Charge, Greensmith and Demand Energy have all hinted at international expansion to come, although we haven't seen that materialize just yet. AES explicitly referenced Siemens' sales presence in 160 companies as a motivation for the partnership. That expansion may materialize in the coming year.
It's official: All the biggest solar developers are looking at storage too
Solar-plus-storage has inspired eager chatter for some time now, but this year companies finally started to follow through on the premise.
The top utility-scale solar installers have either developed storage or are actively pursuing it, GTM reported in June. Many of them have begun bidding hybrid projects, which means we could start seeing a bump in deployments in the next two or three years. Installed and operating projects are still rare.
GTM Research analyst Daniel Finn-Foley will dissect recent solar-plus-storage PPAs with executives from Cypress Creek and Borrego Solar at Energy Storage Summit. Later on, journalist Jeff St. John will lead a debate over whether centralized or distributed storage locations make more sense.
Meanwhile, the residential solar leaders expanded their storage pairings as well.
SolarCity combined with Tesla via a merger. Sunrun pushed ahead with its BrightBox solar-plus-storage package, which now accounts for 10 percent of its direct sales in California. Vivint formed a partnership with Mercedes-Benz Energy to deliver residential batteries, although it's been quiet since.
Storage remains a tiny slice of these installers' business, but that's in large part because few markets have compelling economics for it. By at least getting started, these companies will gain experience before the markets for firmed solar or distributed storage heat up.
Virtual power plants become more of real thing
It's a lot easier to talk about virtual power plants than to build one. This year, though, some real, sizable projects gained steam.
Advanced Microgrid Solutions launched the first phase of its flagship deal with Southern California Edison in November. The first batch included 2 megawatts of capacity, but more will phase in over the year to come. After years of pitching the concept of virtual power plants, the company gets to show the goods.
In October, Sonnen announced a contract to put its batteries into a development of 2,900 high-performance homes in Arizona. Earlier, Sunrun launched a partnership with National Grid to deliver BrightBox systems in New York, with a goal of aggregating the resources for grid services.
And the drumbeat of smaller pilots continued. Austin is building distributed storage and solar across the city. Sunverge announced small utility pilots with APS, Green Mountain Power and Lakeland Electric, but deployed 250 units with Australian utility AGL.
The hype is likely to outshine the reality for some time, but these early projects build evidence that distributed power resources can be valuable to the grid.
Carmakers and countries commit to electric vehicles
China, the world's largest car market, announced in September that it's researching a ban on internal combustion engines. Such a measure could drastically accelerate the speed of uptake for electric vehicles.
California may follow suit. Other markets have already committed: Norway pledged to sell only electric cars by 2025; France targeted 2040; the U.K. soon followed with its own 2040 pledge.
Carmaker Volvo said all its cars would have electric motors starting in 2019 (many of them will still burn gas or diesel as hybrids). General Motors signaled its commitment to a "zero emissions future" with a roster of new electric offerings, although it stayed shy on how long it would take to realize that vision.
All these promises will need to be backed up by action; pledging a major change in 2040 means nothing without concrete intermediate results. Some commenters think EVs will have taken over by then on the strength of market forces alone.
These promises do amount to a widespread endorsement of EVs over the coming years, and that means more battery production. The EV industry's success fuels the manufacturing scale and cost declines that the stationary storage needs for its own growth.
New York still hasn't figured out how to use storage
New York's Reforming the Energy Vision project is reshaping the grid to support cleaner power and more efficient utilization of resources. Storage sounds like a perfect fit for those goals, but almost no capacity has been deployed in the years since REV got started.
The challenges, detailed here, include unfinished storage tariffs, lack of long term contracts for capacity, a fire code that keeps New York City mostly off limits, and utilities that dragged their feet on deployments long enough to get an explicit rebuke from regulators.
The year ended with a bang: five months after the state legislature unanimously passed a bill to create a storage target, Governor Andrew Cuomo decided to sign it into law. That triggers a process of setting an appropriate target and creating government programs to help meet it.
Whether these efforts produce a real market remains to be seen, but the state set itself on track for more storage activity in the coming years.
Storage might beat out a gas peaker plant for the first time
Storage developers have spoken hungrily about their ability to take the place of gas plants for peak power. Now it might actually happen.
NRG's efforts to build the Puente gas plant in Oxnard, California, ran into opposition in the final stages of regulatory approval. A coalition of clean energy advocates, environmental justice advocates and the city itself pushed back against the proposal, saying that a gas plant would be an unnecessary expansion of fossil fuel infrastructure when cleaner alternatives exist.
Those arguments had been heard elsewhere, but this time, the grid operator agreed. CAISO studied the local grid needs and determined storage and other distributed assets could do the job of the gas plant. That just left the question of relative cost, which CAISO said could only really be determined by industry bids in a request for offers.
The regulators reviewing the case announced they planned to reject the plant. Then NRG asked for a suspension of the approval process to allow for the RFO, and the regulators granted it. 
This story is still developing. It's not yet clear just how competitive the storage bids will be compared to the cost of a gas plant, or how much regulators will weigh the value of clean, flexible resources relative to gas burning infrastructure that would only rarely operate.
The gas plant could still win out, but if it doesn't, this will be the first time storage triumphs in a head-to-head peaker contest.
Tesla promises the world's biggest battery in less than 100 days...and delivers
After betting he could deliver the world's largest battery in 100 days or it would be free, Elon Musk followed through. 
The 100 megawatt/129 megawatt-hour facility began testing in South Australia just about when Americans sat down for their Thanksgiving feasts. Much like Aliso Canyon, it showcased the unique speed with which storage can arrive on the grid in response to urgent needs. 
When it comes to the flagship projects, the company delivers in a big way. Back on the home front, though, Tesla has had trouble maintaining timely deliveries of batteries to its typical storage customers. 
As the company matures, it will need to balance rapid response to emergency opportunities with steady and reliable shipments to customers. It's currently ramping up Gigafactory production to that end, while working out kinks in the manufacturing line for the Model 3.
That's an important step, because grid emergencies like South Australia won't stop coming, and Tesla could be called on again for rapid response mega-batteries before too long.  
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0 notes
nerdydisneynerd ¡ 7 years ago
Text
The 10 Stories That Defined Energy Storage in 2017
Energy storage proved itself in 2017.
The industry stepped up with two major, high-speed deployments to resolve grid emergencies. Utility-scale projects got bigger and longer lasting. Major international conglomerates bought up storage startups. And all the major solar developers started getting into the game.
Much of the action remained at the pilot stage. But some projects showed that storage economics already make sense without subsidies, grants or other interventions -- in the right circumstances, of course.
GTM will be diving deep on these themes at the Energy Storage Summit in San Francisco December 12-13. In the meantime, here's a roundup of the key developments from 2017.
Storage backs up Southern California grid after record gas leaks
Aliso Canyon just might be the biggest energy storage story ever. 
The details are well known in the industry -- not so much outside of it.
Here's the gist: California suffered the worst natural gas leak in U.S. history, resulting in constraints gas for peak power generation around L.A. and San Diego; to meet the shortfall, the state deployed 100 megawatts of storage across several sites in a stunning six months.
The episode showed that storage can respond to capacity constraints far more quickly than traditional power plants, and can slip more easily into populous areas like suburban San Diego and Los Angeles.
That success -- the feared blackouts never materialized over the summer peak season -- puts storage in the toolkit for future grid crises. And it bolsters the case for using distributed batteries to meet local capacity needs, shifting away from reliance on gas plants. 
This could only happen because California had already prioritized storage policy and built out a regulatory understanding of the technology. If other states want the flexibility to respond to surprises as quickly as California did, they need to put in the work now.
Solar-plus-storage contracts drive prices to new lows
The year started with a solar-plus-storage record: AES inked a contract for a Kauai project at 11 cents per kilowatt-hour. The facility will combine 28 megawatts of solar photovoltaic capacity with 20 megawatts of five-hour duration batteries, producing 11 percent of the island's electricity.
That project managed to outsize an earlier Tesla/SolarCity deal on the island and shave a few cents off the unit price. In May, another project made this one look like an appetizer.
Tucson Electric Power contracted with NextEra Energy Resources to build out a major solar-plus storage project at a 20-year PPA rate below 4.5 cents per kilowatt-hour. The facility will pair 100 megawatts of solar generation with a 30 megawatt/ 120 megawatt-hour storage system. (That's as big as the AES Escondido system, which was the largest of its kind until Tesla outdid it in Australia).
That announcement turned heads and set of a flurry of number crunching, as analysts and rivals tried to unpack how such a low price could be possible. The investment tax credit plays a role, as does NextEra's ability to source equipment at aggressive price points. 
Crucially, this is happening in sunny Arizona, where the abundance of solar generation is creating value for dispatchable power. Storage thrives when its flexibility is compensated, and Arizona's regulated utilities can do just that.
Non-wires alternatives start to pencil out on their own
New York authorized its utilities to make money by avoiding more expensive grid upgrades.
Some of these non-wires alternatives utilize batteries, like the Marcus Garvey Apartments microgrid that went up this spring. That project showed that creative regulatory changes and targeted incentives can encourage innovative projects.
More impressive is the storage project that works without such assistance.
Arizona Public Service pulled off this feat with its Punkin Center project, which utilizes a 2 megawatt/ 8 megawatt-hour battery system from AES to avoid a wires upgrade for a remote desert town.
Load growth there would have required a 20-mile cable upgrade, but APS determined it could fix the issue with a locally-sited battery for less than half the upfront cost. This wasn't driven by a regulatory imperative to re-envision the grid or fight climate change; it simply made economic sense.
Leaders from both companies will discuss the project during a fireside chat at the Energy Storage Summit.
Big energy companies bought their way into storage
Legacy energy companies snapped up storage startups throughout the year.
It started with Demand Energy's acquisition by European utility and renewables developer Enel in January. Then the Finnish engine company Wartsila bought Greensmith in May. Scottish mobile power provider Aggreko picked up Younicos in July for $52 million.
Later on, AES signed a joint venture with Siemens to merge their storage practices under the name Fluence.
This continues a trend from last year, in which Engie took a controlling stake in Green Charge and French energy giant Total picked up Saft in the largest battery acquisition ever.
The impact of these acquisitions hasn't fully materialized yet. Once complete, though, the deals promise to expand the storage industry in meaningful ways.
They give once small companies a major balance sheet to assure customers and financiers they can be trusted with a large contract. They also give storage startups the resources to expand faster than they would otherwise.
Green Charge, Greensmith and Demand Energy have all hinted at international expansion to come, although we haven't seen that materialize just yet. AES explicitly referenced Siemens' sales presence in 160 companies as a motivation for the partnership. That expansion may materialize in the coming year.
It's official: All the biggest solar developers are looking at storage too
Solar-plus-storage has inspired eager chatter for some time now, but this year companies finally started to follow through on the premise.
The top utility-scale solar installers have either developed storage or are actively pursuing it, GTM reported in June. Many of them have begun bidding hybrid projects, which means we could start seeing a bump in deployments in the next two or three years. Installed and operating projects are still rare.
GTM Research analyst Daniel Finn-Foley will dissect recent solar-plus-storage PPAs with executives from Cypress Creek and Borrego Solar at Energy Storage Summit. Later on, journalist Jeff St. John will lead a debate over whether centralized or distributed storage locations make more sense.
Meanwhile, the residential solar leaders expanded their storage pairings as well.
SolarCity combined with Tesla via a merger. Sunrun pushed ahead with its BrightBox solar-plus-storage package, which now accounts for 10 percent of its direct sales in California. Vivint formed a partnership with Mercedes-Benz Energy to deliver residential batteries, although it's been quiet since.
Storage remains a tiny slice of these installers' business, but that's in large part because few markets have compelling economics for it. By at least getting started, these companies will gain experience before the markets for firmed solar or distributed storage heat up.
Virtual power plants become more of real thing
It's a lot easier to talk about virtual power plants than to build one. This year, though, some real, sizable projects gained steam.
Advanced Microgrid Solutions launched the first phase of its flagship deal with Southern California Edison in November. The first batch included 2 megawatts of capacity, but more will phase in over the year to come. After years of pitching the concept of virtual power plants, the company gets to show the goods.
In October, Sonnen announced a contract to put its batteries into a development of 2,900 high-performance homes in Arizona. Earlier, Sunrun launched a partnership with National Grid to deliver BrightBox systems in New York, with a goal of aggregating the resources for grid services.
And the drumbeat of smaller pilots continued. Austin is building distributed storage and solar across the city. Sunverge announced small utility pilots with APS, Green Mountain Power and Lakeland Electric, but deployed 250 units with Australian utility AGL.
The hype is likely to outshine the reality for some time, but these early projects build evidence that distributed power resources can be valuable to the grid.
Carmakers and countries commit to electric vehicles
China, the world's largest car market, announced in September that it's researching a ban on internal combustion engines. Such a measure could drastically accelerate the speed of uptake for electric vehicles.
California may follow suit. Other markets have already committed: Norway pledged to sell only electric cars by 2025; France targeted 2040; the U.K. soon followed with its own 2040 pledge.
Carmaker Volvo said all its cars would have electric motors starting in 2019 (many of them will still burn gas or diesel as hybrids). General Motors signaled its commitment to a "zero emissions future" with a roster of new electric offerings, although it stayed shy on how long it would take to realize that vision.
All these promises will need to be backed up by action; pledging a major change in 2040 means nothing without concrete intermediate results. Some commenters think EVs will have taken over by then on the strength of market forces alone.
These promises do amount to a widespread endorsement of EVs over the coming years, and that means more battery production. The EV industry's success fuels the manufacturing scale and cost declines that the stationary storage needs for its own growth.
New York still hasn't figured out how to use storage
New York's Reforming the Energy Vision project is reshaping the grid to support cleaner power and more efficient utilization of resources. Storage sounds like a perfect fit for those goals, but almost no capacity has been deployed in the years since REV got started.
The challenges, detailed here, include unfinished storage tariffs, lack of long term contracts for capacity, a fire code that keeps New York City mostly off limits, and utilities that dragged their feet on deployments long enough to get an explicit rebuke from regulators.
The year ended with a bang: five months after the state legislature unanimously passed a bill to create a storage target, Governor Andrew Cuomo decided to sign it into law. That triggers a process of setting an appropriate target and creating government programs to help meet it.
Whether these efforts produce a real market remains to be seen, but the state set itself on track for more storage activity in the coming years.
Storage might beat out a gas peaker plant for the first time
Storage developers have spoken hungrily about their ability to take the place of gas plants for peak power. Now it might actually happen.
NRG's efforts to build the Puente gas plant in Oxnard, California, ran into opposition in the final stages of regulatory approval. A coalition of clean energy advocates, environmental justice advocates and the city itself pushed back against the proposal, saying that a gas plant would be an unnecessary expansion of fossil fuel infrastructure when cleaner alternatives exist.
Those arguments had been heard elsewhere, but this time, the grid operator agreed. CAISO studied the local grid needs and determined storage and other distributed assets could do the job of the gas plant. That just left the question of relative cost, which CAISO said could only really be determined by industry bids in a request for offers.
The regulators reviewing the case announced they planned to reject the plant. Then NRG asked for a suspension of the approval process to allow for the RFO, and the regulators granted it. 
This story is still developing. It's not yet clear just how competitive the storage bids will be compared to the cost of a gas plant, or how much regulators will weigh the value of clean, flexible resources relative to gas burning infrastructure that would only rarely operate.
The gas plant could still win out, but if it doesn't, this will be the first time storage triumphs in a head-to-head peaker contest.
Tesla promises the world's biggest battery in less than 100 days...and delivers
After betting he could deliver the world's largest battery in 100 days or it would be free, Elon Musk followed through. 
The 100 megawatt/129 megawatt-hour facility began testing in South Australia just about when Americans sat down for their Thanksgiving feasts. Much like Aliso Canyon, it showcased the unique speed with which storage can arrive on the grid in response to urgent needs. 
When it comes to the flagship projects, the company delivers in a big way. Back on the home front, though, Tesla has had trouble maintaining timely deliveries of batteries to its typical storage customers. 
As the company matures, it will need to balance rapid response to emergency opportunities with steady and reliable shipments to customers. It's currently ramping up Gigafactory production to that end, while working out kinks in the manufacturing line for the Model 3.
That's an important step, because grid emergencies like South Australia won't stop coming, and Tesla could be called on again for rapid response mega-batteries before too long.  
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smoresswift ¡ 7 years ago
Text
The 10 Stories That Defined Energy Storage in 2017
Energy storage proved itself in 2017.
The industry stepped up with two major, high-speed deployments to resolve grid emergencies. Utility-scale projects got bigger and longer lasting. Major international conglomerates bought up storage startups. And all the major solar developers started getting into the game.
Much of the action remained at the pilot stage. But some projects showed that storage economics already make sense without subsidies, grants or other interventions -- in the right circumstances, of course.
GTM will be diving deep on these themes at the Energy Storage Summit in San Francisco December 12-13. In the meantime, here's a roundup of the key developments from 2017.
Storage backs up Southern California grid after record gas leaks
Aliso Canyon just might be the biggest energy storage story ever. 
The details are well known in the industry -- not so much outside of it.
Here's the gist: California suffered the worst natural gas leak in U.S. history, resulting in constraints gas for peak power generation around L.A. and San Diego; to meet the shortfall, the state deployed 100 megawatts of storage across several sites in a stunning six months.
The episode showed that storage can respond to capacity constraints far more quickly than traditional power plants, and can slip more easily into populous areas like suburban San Diego and Los Angeles.
That success -- the feared blackouts never materialized over the summer peak season -- puts storage in the toolkit for future grid crises. And it bolsters the case for using distributed batteries to meet local capacity needs, shifting away from reliance on gas plants. 
This could only happen because California had already prioritized storage policy and built out a regulatory understanding of the technology. If other states want the flexibility to respond to surprises as quickly as California did, they need to put in the work now.
Solar-plus-storage contracts drive prices to new lows
The year started with a solar-plus-storage record: AES inked a contract for a Kauai project at 11 cents per kilowatt-hour. The facility will combine 28 megawatts of solar photovoltaic capacity with 20 megawatts of five-hour duration batteries, producing 11 percent of the island's electricity.
That project managed to outsize an earlier Tesla/SolarCity deal on the island and shave a few cents off the unit price. In May, another project made this one look like an appetizer.
Tucson Electric Power contracted with NextEra Energy Resources to build out a major solar-plus storage project at a 20-year PPA rate below 4.5 cents per kilowatt-hour. The facility will pair 100 megawatts of solar generation with a 30 megawatt/ 120 megawatt-hour storage system. (That's as big as the AES Escondido system, which was the largest of its kind until Tesla outdid it in Australia).
That announcement turned heads and set of a flurry of number crunching, as analysts and rivals tried to unpack how such a low price could be possible. The investment tax credit plays a role, as does NextEra's ability to source equipment at aggressive price points. 
Crucially, this is happening in sunny Arizona, where the abundance of solar generation is creating value for dispatchable power. Storage thrives when its flexibility is compensated, and Arizona's regulated utilities can do just that.
Non-wires alternatives start to pencil out on their own
New York authorized its utilities to make money by avoiding more expensive grid upgrades.
Some of these non-wires alternatives utilize batteries, like the Marcus Garvey Apartments microgrid that went up this spring. That project showed that creative regulatory changes and targeted incentives can encourage innovative projects.
More impressive is the storage project that works without such assistance.
Arizona Public Service pulled off this feat with its Punkin Center project, which utilizes a 2 megawatt/ 8 megawatt-hour battery system from AES to avoid a wires upgrade for a remote desert town.
Load growth there would have required a 20-mile cable upgrade, but APS determined it could fix the issue with a locally-sited battery for less than half the upfront cost. This wasn't driven by a regulatory imperative to re-envision the grid or fight climate change; it simply made economic sense.
Leaders from both companies will discuss the project during a fireside chat at the Energy Storage Summit.
Big energy companies bought their way into storage
Legacy energy companies snapped up storage startups throughout the year.
It started with Demand Energy's acquisition by European utility and renewables developer Enel in January. Then the Finnish engine company Wartsila bought Greensmith in May. Scottish mobile power provider Aggreko picked up Younicos in July for $52 million.
Later on, AES signed a joint venture with Siemens to merge their storage practices under the name Fluence.
This continues a trend from last year, in which Engie took a controlling stake in Green Charge and French energy giant Total picked up Saft in the largest battery acquisition ever.
The impact of these acquisitions hasn't fully materialized yet. Once complete, though, the deals promise to expand the storage industry in meaningful ways.
They give once small companies a major balance sheet to assure customers and financiers they can be trusted with a large contract. They also give storage startups the resources to expand faster than they would otherwise.
Green Charge, Greensmith and Demand Energy have all hinted at international expansion to come, although we haven't seen that materialize just yet. AES explicitly referenced Siemens' sales presence in 160 companies as a motivation for the partnership. That expansion may materialize in the coming year.
It's official: All the biggest solar developers are looking at storage too
Solar-plus-storage has inspired eager chatter for some time now, but this year companies finally started to follow through on the premise.
The top utility-scale solar installers have either developed storage or are actively pursuing it, GTM reported in June. Many of them have begun bidding hybrid projects, which means we could start seeing a bump in deployments in the next two or three years. Installed and operating projects are still rare.
GTM Research analyst Daniel Finn-Foley will dissect recent solar-plus-storage PPAs with executives from Cypress Creek and Borrego Solar at Energy Storage Summit. Later on, journalist Jeff St. John will lead a debate over whether centralized or distributed storage locations make more sense.
Meanwhile, the residential solar leaders expanded their storage pairings as well.
SolarCity combined with Tesla via a merger. Sunrun pushed ahead with its BrightBox solar-plus-storage package, which now accounts for 10 percent of its direct sales in California. Vivint formed a partnership with Mercedes-Benz Energy to deliver residential batteries, although it's been quiet since.
Storage remains a tiny slice of these installers' business, but that's in large part because few markets have compelling economics for it. By at least getting started, these companies will gain experience before the markets for firmed solar or distributed storage heat up.
Virtual power plants become more of real thing
It's a lot easier to talk about virtual power plants than to build one. This year, though, some real, sizable projects gained steam.
Advanced Microgrid Solutions launched the first phase of its flagship deal with Southern California Edison in November. The first batch included 2 megawatts of capacity, but more will phase in over the year to come. After years of pitching the concept of virtual power plants, the company gets to show the goods.
In October, Sonnen announced a contract to put its batteries into a development of 2,900 high-performance homes in Arizona. Earlier, Sunrun launched a partnership with National Grid to deliver BrightBox systems in New York, with a goal of aggregating the resources for grid services.
And the drumbeat of smaller pilots continued. Austin is building distributed storage and solar across the city. Sunverge announced small utility pilots with APS, Green Mountain Power and Lakeland Electric, but deployed 250 units with Australian utility AGL.
The hype is likely to outshine the reality for some time, but these early projects build evidence that distributed power resources can be valuable to the grid.
Carmakers and countries commit to electric vehicles
China, the world's largest car market, announced in September that it's researching a ban on internal combustion engines. Such a measure could drastically accelerate the speed of uptake for electric vehicles.
California may follow suit. Other markets have already committed: Norway pledged to sell only electric cars by 2025; France targeted 2040; the U.K. soon followed with its own 2040 pledge.
Carmaker Volvo said all its cars would have electric motors starting in 2019 (many of them will still burn gas or diesel as hybrids). General Motors signaled its commitment to a "zero emissions future" with a roster of new electric offerings, although it stayed shy on how long it would take to realize that vision.
All these promises will need to be backed up by action; pledging a major change in 2040 means nothing without concrete intermediate results. Some commenters think EVs will have taken over by then on the strength of market forces alone.
These promises do amount to a widespread endorsement of EVs over the coming years, and that means more battery production. The EV industry's success fuels the manufacturing scale and cost declines that the stationary storage needs for its own growth.
New York still hasn't figured out how to use storage
New York's Reforming the Energy Vision project is reshaping the grid to support cleaner power and more efficient utilization of resources. Storage sounds like a perfect fit for those goals, but almost no capacity has been deployed in the years since REV got started.
The challenges, detailed here, include unfinished storage tariffs, lack of long term contracts for capacity, a fire code that keeps New York City mostly off limits, and utilities that dragged their feet on deployments long enough to get an explicit rebuke from regulators.
The year ended with a bang: five months after the state legislature unanimously passed a bill to create a storage target, Governor Andrew Cuomo decided to sign it into law. That triggers a process of setting an appropriate target and creating government programs to help meet it.
Whether these efforts produce a real market remains to be seen, but the state set itself on track for more storage activity in the coming years.
Storage might beat out a gas peaker plant for the first time
Storage developers have spoken hungrily about their ability to take the place of gas plants for peak power. Now it might actually happen.
NRG's efforts to build the Puente gas plant in Oxnard, California, ran into opposition in the final stages of regulatory approval. A coalition of clean energy advocates, environmental justice advocates and the city itself pushed back against the proposal, saying that a gas plant would be an unnecessary expansion of fossil fuel infrastructure when cleaner alternatives exist.
Those arguments had been heard elsewhere, but this time, the grid operator agreed. CAISO studied the local grid needs and determined storage and other distributed assets could do the job of the gas plant. That just left the question of relative cost, which CAISO said could only really be determined by industry bids in a request for offers.
The regulators reviewing the case announced they planned to reject the plant. Then NRG asked for a suspension of the approval process to allow for the RFO, and the regulators granted it. 
This story is still developing. It's not yet clear just how competitive the storage bids will be compared to the cost of a gas plant, or how much regulators will weigh the value of clean, flexible resources relative to gas burning infrastructure that would only rarely operate.
The gas plant could still win out, but if it doesn't, this will be the first time storage triumphs in a head-to-head peaker contest.
Tesla promises the world's biggest battery in less than 100 days...and delivers
After betting he could deliver the world's largest battery in 100 days or it would be free, Elon Musk followed through. 
The 100 megawatt/129 megawatt-hour facility began testing in South Australia just about when Americans sat down for their Thanksgiving feasts. Much like Aliso Canyon, it showcased the unique speed with which storage can arrive on the grid in response to urgent needs. 
When it comes to the flagship projects, the company delivers in a big way. Back on the home front, though, Tesla has had trouble maintaining timely deliveries of batteries to its typical storage customers. 
As the company matures, it will need to balance rapid response to emergency opportunities with steady and reliable shipments to customers. It's currently ramping up Gigafactory production to that end, while working out kinks in the manufacturing line for the Model 3.
That's an important step, because grid emergencies like South Australia won't stop coming, and Tesla could be called on again for rapid response mega-batteries before too long.  
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betterthaneverbeforee ¡ 7 years ago
Text
The 10 Stories That Defined Energy Storage in 2017
Energy storage proved itself in 2017.
The industry stepped up with two major, high-speed deployments to resolve grid emergencies. Utility-scale projects got bigger and longer lasting. Major international conglomerates bought up storage startups. And all the major solar developers started getting into the game.
Much of the action remained at the pilot stage. But some projects showed that storage economics already make sense without subsidies, grants or other interventions -- in the right circumstances, of course.
GTM will be diving deep on these themes at the Energy Storage Summit in San Francisco December 12-13. In the meantime, here's a roundup of the key developments from 2017.
Storage backs up Southern California grid after record gas leaks
Aliso Canyon just might be the biggest energy storage story ever. 
The details are well known in the industry -- not so much outside of it.
Here's the gist: California suffered the worst natural gas leak in U.S. history, resulting in constraints gas for peak power generation around L.A. and San Diego; to meet the shortfall, the state deployed 100 megawatts of storage across several sites in a stunning six months.
The episode showed that storage can respond to capacity constraints far more quickly than traditional power plants, and can slip more easily into populous areas like suburban San Diego and Los Angeles.
That success -- the feared blackouts never materialized over the summer peak season -- puts storage in the toolkit for future grid crises. And it bolsters the case for using distributed batteries to meet local capacity needs, shifting away from reliance on gas plants. 
This could only happen because California had already prioritized storage policy and built out a regulatory understanding of the technology. If other states want the flexibility to respond to surprises as quickly as California did, they need to put in the work now.
Solar-plus-storage contracts drive prices to new lows
The year started with a solar-plus-storage record: AES inked a contract for a Kauai project at 11 cents per kilowatt-hour. The facility will combine 28 megawatts of solar photovoltaic capacity with 20 megawatts of five-hour duration batteries, producing 11 percent of the island's electricity.
That project managed to outsize an earlier Tesla/SolarCity deal on the island and shave a few cents off the unit price. In May, another project made this one look like an appetizer.
Tucson Electric Power contracted with NextEra Energy Resources to build out a major solar-plus storage project at a 20-year PPA rate below 4.5 cents per kilowatt-hour. The facility will pair 100 megawatts of solar generation with a 30 megawatt/ 120 megawatt-hour storage system. (That's as big as the AES Escondido system, which was the largest of its kind until Tesla outdid it in Australia).
That announcement turned heads and set of a flurry of number crunching, as analysts and rivals tried to unpack how such a low price could be possible. The investment tax credit plays a role, as does NextEra's ability to source equipment at aggressive price points. 
Crucially, this is happening in sunny Arizona, where the abundance of solar generation is creating value for dispatchable power. Storage thrives when its flexibility is compensated, and Arizona's regulated utilities can do just that.
Non-wires alternatives start to pencil out on their own
New York authorized its utilities to make money by avoiding more expensive grid upgrades.
Some of these non-wires alternatives utilize batteries, like the Marcus Garvey Apartments microgrid that went up this spring. That project showed that creative regulatory changes and targeted incentives can encourage innovative projects.
More impressive is the storage project that works without such assistance.
Arizona Public Service pulled off this feat with its Punkin Center project, which utilizes a 2 megawatt/ 8 megawatt-hour battery system from AES to avoid a wires upgrade for a remote desert town.
Load growth there would have required a 20-mile cable upgrade, but APS determined it could fix the issue with a locally-sited battery for less than half the upfront cost. This wasn't driven by a regulatory imperative to re-envision the grid or fight climate change; it simply made economic sense.
Leaders from both companies will discuss the project during a fireside chat at the Energy Storage Summit.
Big energy companies bought their way into storage
Legacy energy companies snapped up storage startups throughout the year.
It started with Demand Energy's acquisition by European utility and renewables developer Enel in January. Then the Finnish engine company Wartsila bought Greensmith in May. Scottish mobile power provider Aggreko picked up Younicos in July for $52 million.
Later on, AES signed a joint venture with Siemens to merge their storage practices under the name Fluence.
This continues a trend from last year, in which Engie took a controlling stake in Green Charge and French energy giant Total picked up Saft in the largest battery acquisition ever.
The impact of these acquisitions hasn't fully materialized yet. Once complete, though, the deals promise to expand the storage industry in meaningful ways.
They give once small companies a major balance sheet to assure customers and financiers they can be trusted with a large contract. They also give storage startups the resources to expand faster than they would otherwise.
Green Charge, Greensmith and Demand Energy have all hinted at international expansion to come, although we haven't seen that materialize just yet. AES explicitly referenced Siemens' sales presence in 160 companies as a motivation for the partnership. That expansion may materialize in the coming year.
It's official: All the biggest solar developers are looking at storage too
Solar-plus-storage has inspired eager chatter for some time now, but this year companies finally started to follow through on the premise.
The top utility-scale solar installers have either developed storage or are actively pursuing it, GTM reported in June. Many of them have begun bidding hybrid projects, which means we could start seeing a bump in deployments in the next two or three years. Installed and operating projects are still rare.
GTM Research analyst Daniel Finn-Foley will dissect recent solar-plus-storage PPAs with executives from Cypress Creek and Borrego Solar at Energy Storage Summit. Later on, journalist Jeff St. John will lead a debate over whether centralized or distributed storage locations make more sense.
Meanwhile, the residential solar leaders expanded their storage pairings as well.
SolarCity combined with Tesla via a merger. Sunrun pushed ahead with its BrightBox solar-plus-storage package, which now accounts for 10 percent of its direct sales in California. Vivint formed a partnership with Mercedes-Benz Energy to deliver residential batteries, although it's been quiet since.
Storage remains a tiny slice of these installers' business, but that's in large part because few markets have compelling economics for it. By at least getting started, these companies will gain experience before the markets for firmed solar or distributed storage heat up.
Virtual power plants become more of real thing
It's a lot easier to talk about virtual power plants than to build one. This year, though, some real, sizable projects gained steam.
Advanced Microgrid Solutions launched the first phase of its flagship deal with Southern California Edison in November. The first batch included 2 megawatts of capacity, but more will phase in over the year to come. After years of pitching the concept of virtual power plants, the company gets to show the goods.
In October, Sonnen announced a contract to put its batteries into a development of 2,900 high-performance homes in Arizona. Earlier, Sunrun launched a partnership with National Grid to deliver BrightBox systems in New York, with a goal of aggregating the resources for grid services.
And the drumbeat of smaller pilots continued. Austin is building distributed storage and solar across the city. Sunverge announced small utility pilots with APS, Green Mountain Power and Lakeland Electric, but deployed 250 units with Australian utility AGL.
The hype is likely to outshine the reality for some time, but these early projects build evidence that distributed power resources can be valuable to the grid.
Carmakers and countries commit to electric vehicles
China, the world's largest car market, announced in September that it's researching a ban on internal combustion engines. Such a measure could drastically accelerate the speed of uptake for electric vehicles.
California may follow suit. Other markets have already committed: Norway pledged to sell only electric cars by 2025; France targeted 2040; the U.K. soon followed with its own 2040 pledge.
Carmaker Volvo said all its cars would have electric motors starting in 2019 (many of them will still burn gas or diesel as hybrids). General Motors signaled its commitment to a "zero emissions future" with a roster of new electric offerings, although it stayed shy on how long it would take to realize that vision.
All these promises will need to be backed up by action; pledging a major change in 2040 means nothing without concrete intermediate results. Some commenters think EVs will have taken over by then on the strength of market forces alone.
These promises do amount to a widespread endorsement of EVs over the coming years, and that means more battery production. The EV industry's success fuels the manufacturing scale and cost declines that the stationary storage needs for its own growth.
New York still hasn't figured out how to use storage
New York's Reforming the Energy Vision project is reshaping the grid to support cleaner power and more efficient utilization of resources. Storage sounds like a perfect fit for those goals, but almost no capacity has been deployed in the years since REV got started.
The challenges, detailed here, include unfinished storage tariffs, lack of long term contracts for capacity, a fire code that keeps New York City mostly off limits, and utilities that dragged their feet on deployments long enough to get an explicit rebuke from regulators.
The year ended with a bang: five months after the state legislature unanimously passed a bill to create a storage target, Governor Andrew Cuomo decided to sign it into law. That triggers a process of setting an appropriate target and creating government programs to help meet it.
Whether these efforts produce a real market remains to be seen, but the state set itself on track for more storage activity in the coming years.
Storage might beat out a gas peaker plant for the first time
Storage developers have spoken hungrily about their ability to take the place of gas plants for peak power. Now it might actually happen.
NRG's efforts to build the Puente gas plant in Oxnard, California, ran into opposition in the final stages of regulatory approval. A coalition of clean energy advocates, environmental justice advocates and the city itself pushed back against the proposal, saying that a gas plant would be an unnecessary expansion of fossil fuel infrastructure when cleaner alternatives exist.
Those arguments had been heard elsewhere, but this time, the grid operator agreed. CAISO studied the local grid needs and determined storage and other distributed assets could do the job of the gas plant. That just left the question of relative cost, which CAISO said could only really be determined by industry bids in a request for offers.
The regulators reviewing the case announced they planned to reject the plant. Then NRG asked for a suspension of the approval process to allow for the RFO, and the regulators granted it. 
This story is still developing. It's not yet clear just how competitive the storage bids will be compared to the cost of a gas plant, or how much regulators will weigh the value of clean, flexible resources relative to gas burning infrastructure that would only rarely operate.
The gas plant could still win out, but if it doesn't, this will be the first time storage triumphs in a head-to-head peaker contest.
Tesla promises the world's biggest battery in less than 100 days...and delivers
After betting he could deliver the world's largest battery in 100 days or it would be free, Elon Musk followed through. 
The 100 megawatt/129 megawatt-hour facility began testing in South Australia just about when Americans sat down for their Thanksgiving feasts. Much like Aliso Canyon, it showcased the unique speed with which storage can arrive on the grid in response to urgent needs. 
When it comes to the flagship projects, the company delivers in a big way. Back on the home front, though, Tesla has had trouble maintaining timely deliveries of batteries to its typical storage customers. 
As the company matures, it will need to balance rapid response to emergency opportunities with steady and reliable shipments to customers. It's currently ramping up Gigafactory production to that end, while working out kinks in the manufacturing line for the Model 3.
That's an important step, because grid emergencies like South Australia won't stop coming, and Tesla could be called on again for rapid response mega-batteries before too long.  
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0 notes
andrewbertolucci ¡ 7 years ago
Text
The 10 Stories That Defined Energy Storage in 2017
Energy storage proved itself in 2017.
The industry stepped up with two major, high-speed deployments to resolve grid emergencies. Utility-scale projects got bigger and longer lasting. Major international conglomerates bought up storage startups. And all the major solar developers started getting into the game.
Much of the action remained at the pilot stage. But some projects showed that storage economics already make sense without subsidies, grants or other interventions -- in the right circumstances, of course.
GTM will be diving deep on these themes at the Energy Storage Summit in San Francisco December 12-13. In the meantime, here's a roundup of the key developments from 2017.
Storage backs up Southern California grid after record gas leaks
Aliso Canyon just might be the biggest energy storage story ever. 
The details are well known in the industry -- not so much outside of it.
Here's the gist: California suffered the worst natural gas leak in U.S. history, resulting in constraints gas for peak power generation around L.A. and San Diego; to meet the shortfall, the state deployed 100 megawatts of storage across several sites in a stunning six months.
The episode showed that storage can respond to capacity constraints far more quickly than traditional power plants, and can slip more easily into populous areas like suburban San Diego and Los Angeles.
That success -- the feared blackouts never materialized over the summer peak season -- puts storage in the toolkit for future grid crises. And it bolsters the case for using distributed batteries to meet local capacity needs, shifting away from reliance on gas plants. 
This could only happen because California had already prioritized storage policy and built out a regulatory understanding of the technology. If other states want the flexibility to respond to surprises as quickly as California did, they need to put in the work now.
Solar-plus-storage contracts drive prices to new lows
The year started with a solar-plus-storage record: AES inked a contract for a Kauai project at 11 cents per kilowatt-hour. The facility will combine 28 megawatts of solar photovoltaic capacity with 20 megawatts of five-hour duration batteries, producing 11 percent of the island's electricity.
That project managed to outsize an earlier Tesla/SolarCity deal on the island and shave a few cents off the unit price. In May, another project made this one look like an appetizer.
Tucson Electric Power contracted with NextEra Energy Resources to build out a major solar-plus storage project at a 20-year PPA rate below 4.5 cents per kilowatt-hour. The facility will pair 100 megawatts of solar generation with a 30 megawatt/ 120 megawatt-hour storage system. (That's as big as the AES Escondido system, which was the largest of its kind until Tesla outdid it in Australia).
That announcement turned heads and set of a flurry of number crunching, as analysts and rivals tried to unpack how such a low price could be possible. The investment tax credit plays a role, as does NextEra's ability to source equipment at aggressive price points. 
Crucially, this is happening in sunny Arizona, where the abundance of solar generation is creating value for dispatchable power. Storage thrives when its flexibility is compensated, and Arizona's regulated utilities can do just that.
Non-wires alternatives start to pencil out on their own
New York authorized its utilities to make money by avoiding more expensive grid upgrades.
Some of these non-wires alternatives utilize batteries, like the Marcus Garvey Apartments microgrid that went up this spring. That project showed that creative regulatory changes and targeted incentives can encourage innovative projects.
More impressive is the storage project that works without such assistance.
Arizona Public Service pulled off this feat with its Punkin Center project, which utilizes a 2 megawatt/ 8 megawatt-hour battery system from AES to avoid a wires upgrade for a remote desert town.
Load growth there would have required a 20-mile cable upgrade, but APS determined it could fix the issue with a locally-sited battery for less than half the upfront cost. This wasn't driven by a regulatory imperative to re-envision the grid or fight climate change; it simply made economic sense.
Leaders from both companies will discuss the project during a fireside chat at the Energy Storage Summit.
Big energy companies bought their way into storage
Legacy energy companies snapped up storage startups throughout the year.
It started with Demand Energy's acquisition by European utility and renewables developer Enel in January. Then the Finnish engine company Wartsila bought Greensmith in May. Scottish mobile power provider Aggreko picked up Younicos in July for $52 million.
Later on, AES signed a joint venture with Siemens to merge their storage practices under the name Fluence.
This continues a trend from last year, in which Engie took a controlling stake in Green Charge and French energy giant Total picked up Saft in the largest battery acquisition ever.
The impact of these acquisitions hasn't fully materialized yet. Once complete, though, the deals promise to expand the storage industry in meaningful ways.
They give once small companies a major balance sheet to assure customers and financiers they can be trusted with a large contract. They also give storage startups the resources to expand faster than they would otherwise.
Green Charge, Greensmith and Demand Energy have all hinted at international expansion to come, although we haven't seen that materialize just yet. AES explicitly referenced Siemens' sales presence in 160 companies as a motivation for the partnership. That expansion may materialize in the coming year.
It's official: All the biggest solar developers are looking at storage too
Solar-plus-storage has inspired eager chatter for some time now, but this year companies finally started to follow through on the premise.
The top utility-scale solar installers have either developed storage or are actively pursuing it, GTM reported in June. Many of them have begun bidding hybrid projects, which means we could start seeing a bump in deployments in the next two or three years. Installed and operating projects are still rare.
GTM Research analyst Daniel Finn-Foley will dissect recent solar-plus-storage PPAs with executives from Cypress Creek and Borrego Solar at Energy Storage Summit. Later on, journalist Jeff St. John will lead a debate over whether centralized or distributed storage locations make more sense.
Meanwhile, the residential solar leaders expanded their storage pairings as well.
SolarCity combined with Tesla via a merger. Sunrun pushed ahead with its BrightBox solar-plus-storage package, which now accounts for 10 percent of its direct sales in California. Vivint formed a partnership with Mercedes-Benz Energy to deliver residential batteries, although it's been quiet since.
Storage remains a tiny slice of these installers' business, but that's in large part because few markets have compelling economics for it. By at least getting started, these companies will gain experience before the markets for firmed solar or distributed storage heat up.
Virtual power plants become more of real thing
It's a lot easier to talk about virtual power plants than to build one. This year, though, some real, sizable projects gained steam.
Advanced Microgrid Solutions launched the first phase of its flagship deal with Southern California Edison in November. The first batch included 2 megawatts of capacity, but more will phase in over the year to come. After years of pitching the concept of virtual power plants, the company gets to show the goods.
In October, Sonnen announced a contract to put its batteries into a development of 2,900 high-performance homes in Arizona. Earlier, Sunrun launched a partnership with National Grid to deliver BrightBox systems in New York, with a goal of aggregating the resources for grid services.
And the drumbeat of smaller pilots continued. Austin is building distributed storage and solar across the city. Sunverge announced small utility pilots with APS, Green Mountain Power and Lakeland Electric, but deployed 250 units with Australian utility AGL.
The hype is likely to outshine the reality for some time, but these early projects build evidence that distributed power resources can be valuable to the grid.
Carmakers and countries commit to electric vehicles
China, the world's largest car market, announced in September that it's researching a ban on internal combustion engines. Such a measure could drastically accelerate the speed of uptake for electric vehicles.
California may follow suit. Other markets have already committed: Norway pledged to sell only electric cars by 2025; France targeted 2040; the U.K. soon followed with its own 2040 pledge.
Carmaker Volvo said all its cars would have electric motors starting in 2019 (many of them will still burn gas or diesel as hybrids). General Motors signaled its commitment to a "zero emissions future" with a roster of new electric offerings, although it stayed shy on how long it would take to realize that vision.
All these promises will need to be backed up by action; pledging a major change in 2040 means nothing without concrete intermediate results. Some commenters think EVs will have taken over by then on the strength of market forces alone.
These promises do amount to a widespread endorsement of EVs over the coming years, and that means more battery production. The EV industry's success fuels the manufacturing scale and cost declines that the stationary storage needs for its own growth.
New York still hasn't figured out how to use storage
New York's Reforming the Energy Vision project is reshaping the grid to support cleaner power and more efficient utilization of resources. Storage sounds like a perfect fit for those goals, but almost no capacity has been deployed in the years since REV got started.
The challenges, detailed here, include unfinished storage tariffs, lack of long term contracts for capacity, a fire code that keeps New York City mostly off limits, and utilities that dragged their feet on deployments long enough to get an explicit rebuke from regulators.
The year ended with a bang: five months after the state legislature unanimously passed a bill to create a storage target, Governor Andrew Cuomo decided to sign it into law. That triggers a process of setting an appropriate target and creating government programs to help meet it.
Whether these efforts produce a real market remains to be seen, but the state set itself on track for more storage activity in the coming years.
Storage might beat out a gas peaker plant for the first time
Storage developers have spoken hungrily about their ability to take the place of gas plants for peak power. Now it might actually happen.
NRG's efforts to build the Puente gas plant in Oxnard, California, ran into opposition in the final stages of regulatory approval. A coalition of clean energy advocates, environmental justice advocates and the city itself pushed back against the proposal, saying that a gas plant would be an unnecessary expansion of fossil fuel infrastructure when cleaner alternatives exist.
Those arguments had been heard elsewhere, but this time, the grid operator agreed. CAISO studied the local grid needs and determined storage and other distributed assets could do the job of the gas plant. That just left the question of relative cost, which CAISO said could only really be determined by industry bids in a request for offers.
The regulators reviewing the case announced they planned to reject the plant. Then NRG asked for a suspension of the approval process to allow for the RFO, and the regulators granted it. 
This story is still developing. It's not yet clear just how competitive the storage bids will be compared to the cost of a gas plant, or how much regulators will weigh the value of clean, flexible resources relative to gas burning infrastructure that would only rarely operate.
The gas plant could still win out, but if it doesn't, this will be the first time storage triumphs in a head-to-head peaker contest.
Tesla promises the world's biggest battery in less than 100 days...and delivers
After betting he could deliver the world's largest battery in 100 days or it would be free, Elon Musk followed through. 
The 100 megawatt/129 megawatt-hour facility began testing in South Australia just about when Americans sat down for their Thanksgiving feasts. Much like Aliso Canyon, it showcased the unique speed with which storage can arrive on the grid in response to urgent needs. 
When it comes to the flagship projects, the company delivers in a big way. Back on the home front, though, Tesla has had trouble maintaining timely deliveries of batteries to its typical storage customers. 
As the company matures, it will need to balance rapid response to emergency opportunities with steady and reliable shipments to customers. It's currently ramping up Gigafactory production to that end, while working out kinks in the manufacturing line for the Model 3.
That's an important step, because grid emergencies like South Australia won't stop coming, and Tesla could be called on again for rapid response mega-batteries before too long.  
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resveriie ¡ 7 years ago
Text
The 10 Stories That Defined Energy Storage in 2017
Energy storage proved itself in 2017.
The industry stepped up with two major, high-speed deployments to resolve grid emergencies. Utility-scale projects got bigger and longer lasting. Major international conglomerates bought up storage startups. And all the major solar developers started getting into the game.
Much of the action remained at the pilot stage. But some projects showed that storage economics already make sense without subsidies, grants or other interventions -- in the right circumstances, of course.
GTM will be diving deep on these themes at the Energy Storage Summit in San Francisco December 12-13. In the meantime, here's a roundup of the key developments from 2017.
Storage backs up Southern California grid after record gas leaks
Aliso Canyon just might be the biggest energy storage story ever. 
The details are well known in the industry -- not so much outside of it.
Here's the gist: California suffered the worst natural gas leak in U.S. history, resulting in constraints gas for peak power generation around L.A. and San Diego; to meet the shortfall, the state deployed 100 megawatts of storage across several sites in a stunning six months.
The episode showed that storage can respond to capacity constraints far more quickly than traditional power plants, and can slip more easily into populous areas like suburban San Diego and Los Angeles.
That success -- the feared blackouts never materialized over the summer peak season -- puts storage in the toolkit for future grid crises. And it bolsters the case for using distributed batteries to meet local capacity needs, shifting away from reliance on gas plants. 
This could only happen because California had already prioritized storage policy and built out a regulatory understanding of the technology. If other states want the flexibility to respond to surprises as quickly as California did, they need to put in the work now.
Solar-plus-storage contracts drive prices to new lows
The year started with a solar-plus-storage record: AES inked a contract for a Kauai project at 11 cents per kilowatt-hour. The facility will combine 28 megawatts of solar photovoltaic capacity with 20 megawatts of five-hour duration batteries, producing 11 percent of the island's electricity.
That project managed to outsize an earlier Tesla/SolarCity deal on the island and shave a few cents off the unit price. In May, another project made this one look like an appetizer.
Tucson Electric Power contracted with NextEra Energy Resources to build out a major solar-plus storage project at a 20-year PPA rate below 4.5 cents per kilowatt-hour. The facility will pair 100 megawatts of solar generation with a 30 megawatt/ 120 megawatt-hour storage system. (That's as big as the AES Escondido system, which was the largest of its kind until Tesla outdid it in Australia).
That announcement turned heads and set of a flurry of number crunching, as analysts and rivals tried to unpack how such a low price could be possible. The investment tax credit plays a role, as does NextEra's ability to source equipment at aggressive price points. 
Crucially, this is happening in sunny Arizona, where the abundance of solar generation is creating value for dispatchable power. Storage thrives when its flexibility is compensated, and Arizona's regulated utilities can do just that.
Non-wires alternatives start to pencil out on their own
New York authorized its utilities to make money by avoiding more expensive grid upgrades.
Some of these non-wires alternatives utilize batteries, like the Marcus Garvey Apartments microgrid that went up this spring. That project showed that creative regulatory changes and targeted incentives can encourage innovative projects.
More impressive is the storage project that works without such assistance.
Arizona Public Service pulled off this feat with its Punkin Center project, which utilizes a 2 megawatt/ 8 megawatt-hour battery system from AES to avoid a wires upgrade for a remote desert town.
Load growth there would have required a 20-mile cable upgrade, but APS determined it could fix the issue with a locally-sited battery for less than half the upfront cost. This wasn't driven by a regulatory imperative to re-envision the grid or fight climate change; it simply made economic sense.
Leaders from both companies will discuss the project during a fireside chat at the Energy Storage Summit.
Big energy companies bought their way into storage
Legacy energy companies snapped up storage startups throughout the year.
It started with Demand Energy's acquisition by European utility and renewables developer Enel in January. Then the Finnish engine company Wartsila bought Greensmith in May. Scottish mobile power provider Aggreko picked up Younicos in July for $52 million.
Later on, AES signed a joint venture with Siemens to merge their storage practices under the name Fluence.
This continues a trend from last year, in which Engie took a controlling stake in Green Charge and French energy giant Total picked up Saft in the largest battery acquisition ever.
The impact of these acquisitions hasn't fully materialized yet. Once complete, though, the deals promise to expand the storage industry in meaningful ways.
They give once small companies a major balance sheet to assure customers and financiers they can be trusted with a large contract. They also give storage startups the resources to expand faster than they would otherwise.
Green Charge, Greensmith and Demand Energy have all hinted at international expansion to come, although we haven't seen that materialize just yet. AES explicitly referenced Siemens' sales presence in 160 companies as a motivation for the partnership. That expansion may materialize in the coming year.
It's official: All the biggest solar developers are looking at storage too
Solar-plus-storage has inspired eager chatter for some time now, but this year companies finally started to follow through on the premise.
The top utility-scale solar installers have either developed storage or are actively pursuing it, GTM reported in June. Many of them have begun bidding hybrid projects, which means we could start seeing a bump in deployments in the next two or three years. Installed and operating projects are still rare.
GTM Research analyst Daniel Finn-Foley will dissect recent solar-plus-storage PPAs with executives from Cypress Creek and Borrego Solar at Energy Storage Summit. Later on, journalist Jeff St. John will lead a debate over whether centralized or distributed storage locations make more sense.
Meanwhile, the residential solar leaders expanded their storage pairings as well.
SolarCity combined with Tesla via a merger. Sunrun pushed ahead with its BrightBox solar-plus-storage package, which now accounts for 10 percent of its direct sales in California. Vivint formed a partnership with Mercedes-Benz Energy to deliver residential batteries, although it's been quiet since.
Storage remains a tiny slice of these installers' business, but that's in large part because few markets have compelling economics for it. By at least getting started, these companies will gain experience before the markets for firmed solar or distributed storage heat up.
Virtual power plants become more of real thing
It's a lot easier to talk about virtual power plants than to build one. This year, though, some real, sizable projects gained steam.
Advanced Microgrid Solutions launched the first phase of its flagship deal with Southern California Edison in November. The first batch included 2 megawatts of capacity, but more will phase in over the year to come. After years of pitching the concept of virtual power plants, the company gets to show the goods.
In October, Sonnen announced a contract to put its batteries into a development of 2,900 high-performance homes in Arizona. Earlier, Sunrun launched a partnership with National Grid to deliver BrightBox systems in New York, with a goal of aggregating the resources for grid services.
And the drumbeat of smaller pilots continued. Austin is building distributed storage and solar across the city. Sunverge announced small utility pilots with APS, Green Mountain Power and Lakeland Electric, but deployed 250 units with Australian utility AGL.
The hype is likely to outshine the reality for some time, but these early projects build evidence that distributed power resources can be valuable to the grid.
Carmakers and countries commit to electric vehicles
China, the world's largest car market, announced in September that it's researching a ban on internal combustion engines. Such a measure could drastically accelerate the speed of uptake for electric vehicles.
California may follow suit. Other markets have already committed: Norway pledged to sell only electric cars by 2025; France targeted 2040; the U.K. soon followed with its own 2040 pledge.
Carmaker Volvo said all its cars would have electric motors starting in 2019 (many of them will still burn gas or diesel as hybrids). General Motors signaled its commitment to a "zero emissions future" with a roster of new electric offerings, although it stayed shy on how long it would take to realize that vision.
All these promises will need to be backed up by action; pledging a major change in 2040 means nothing without concrete intermediate results. Some commenters think EVs will have taken over by then on the strength of market forces alone.
These promises do amount to a widespread endorsement of EVs over the coming years, and that means more battery production. The EV industry's success fuels the manufacturing scale and cost declines that the stationary storage needs for its own growth.
New York still hasn't figured out how to use storage
New York's Reforming the Energy Vision project is reshaping the grid to support cleaner power and more efficient utilization of resources. Storage sounds like a perfect fit for those goals, but almost no capacity has been deployed in the years since REV got started.
The challenges, detailed here, include unfinished storage tariffs, lack of long term contracts for capacity, a fire code that keeps New York City mostly off limits, and utilities that dragged their feet on deployments long enough to get an explicit rebuke from regulators.
The year ended with a bang: five months after the state legislature unanimously passed a bill to create a storage target, Governor Andrew Cuomo decided to sign it into law. That triggers a process of setting an appropriate target and creating government programs to help meet it.
Whether these efforts produce a real market remains to be seen, but the state set itself on track for more storage activity in the coming years.
Storage might beat out a gas peaker plant for the first time
Storage developers have spoken hungrily about their ability to take the place of gas plants for peak power. Now it might actually happen.
NRG's efforts to build the Puente gas plant in Oxnard, California, ran into opposition in the final stages of regulatory approval. A coalition of clean energy advocates, environmental justice advocates and the city itself pushed back against the proposal, saying that a gas plant would be an unnecessary expansion of fossil fuel infrastructure when cleaner alternatives exist.
Those arguments had been heard elsewhere, but this time, the grid operator agreed. CAISO studied the local grid needs and determined storage and other distributed assets could do the job of the gas plant. That just left the question of relative cost, which CAISO said could only really be determined by industry bids in a request for offers.
The regulators reviewing the case announced they planned to reject the plant. Then NRG asked for a suspension of the approval process to allow for the RFO, and the regulators granted it. 
This story is still developing. It's not yet clear just how competitive the storage bids will be compared to the cost of a gas plant, or how much regulators will weigh the value of clean, flexible resources relative to gas burning infrastructure that would only rarely operate.
The gas plant could still win out, but if it doesn't, this will be the first time storage triumphs in a head-to-head peaker contest.
Tesla promises the world's biggest battery in less than 100 days...and delivers
After betting he could deliver the world's largest battery in 100 days or it would be free, Elon Musk followed through. 
The 100 megawatt/129 megawatt-hour facility began testing in South Australia just about when Americans sat down for their Thanksgiving feasts. Much like Aliso Canyon, it showcased the unique speed with which storage can arrive on the grid in response to urgent needs. 
When it comes to the flagship projects, the company delivers in a big way. Back on the home front, though, Tesla has had trouble maintaining timely deliveries of batteries to its typical storage customers. 
As the company matures, it will need to balance rapid response to emergency opportunities with steady and reliable shipments to customers. It's currently ramping up Gigafactory production to that end, while working out kinks in the manufacturing line for the Model 3.
That's an important step, because grid emergencies like South Australia won't stop coming, and Tesla could be called on again for rapid response mega-batteries before too long.  
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tomheidiusa ¡ 7 years ago
Text
How to Drive Local Traffic to Your Website by Getting to the top of Local Search
How to Drive Local Traffic to Your Website by Getting to the top of Local Search
How to drive local traffic to your website. If your business doesn’t appear on the first page of a Google search result, it’s hard for people to find you. This means that you won’t get as much traffic to your website as you’d wish.
Small businesses are usually greatly affected by this. Why? Because one thing they have in common is smaller budgets. At the same time, they are competing for the same visibility with big brands that are well known and that have already established a footprint. However, all hope isn’t lost. Google is known to be supportive when it comes to small businesses and have developed multiple tools and policies to enable companies – both big and small – to fight on an even ground to get to the top rankings of their search engine results page (SERP).
One such way is the local search that most small businesses can leverage on to get to the top results page. However, before your business can start appearing at the top of the first-page ranking, there are several steps that you have to do to get you there. Follow these steps and you will soon learn how to drive local traffic to your website.
In this blog article, we will break down the local pack for you, and hopefully, your company can leverage the local search better and start witnessing some great results. And just like any search engine optimisation (SEO) strategy, even the local search doesn’t work overnight. It takes more time to build and get you to the top. Patience, in this case, is key.
What is a Local Pack?
For search engines to provide users with a better experience, they use a user’s location. We no longer live during the days when you would type in ‘’Emergency Electrician” and end up with results from the east coast to the north coast.
Search engines nowadays use people’s Geolocation and IP address to give users the best possible results for their search. Local search optimisation enables you to enjoy the benefits of local search visibility on the SERPs. A local pack is triggered when someone makes a specific search for a service or business in a certain location. Local packs are a list of businesses that offer their products or services in a certain locality giving search engines an additional layer of search results.
A local pack will not only give your business extra opportunities but more visibility as well. There are two main types of Local Pack also referred to as Local Finder. The two types usually have the same information with a slight difference. This is a great way to drive local traffic to your website.
Local Teaser
This type of local pack is mostly used by entertainment, dining and hospitality companies. When they show up on the search engine results pages, there’s usually a phone number, photo but no link to the website.  However, if you opt to click to any one of the search results, you will get to see a map showing other businesses with a link that takes you to their site.
Local Finder
The Local Finder happens to be one of the most used Local Pack. The main difference between the Local Finder and the Local Teaser is that the Local Finder has a link on the SERP. On the search results, you will find about two to three businesses whose contact details and other important details are available. This result will show the business name, address, phone number (NAP), star rating and business hours.
Importance of a Local Pack
Whenever a person makes a local search, a Local Pack appears 93 percent of the time in the number one spot and 46 percent of all searches made on the Google search engine. If your business is fully optimised for a local search on Google, you stand a high chance of constantly ranking at the top of the SERP making your business more visible to your audience.
Research from ThinkWithGoogle has shown that more searches with ‘near me’ have since 2011 increased 34 times with the highest searches as mentioned coming from smartphones. At the same time, 18 percent of people who make local searches on their mobile phones make a purchase the same day while 50 percent visit a store.
So, what exactly does this mean for small businesses? The more you appear on local searches, the more prominence and visibility your business gets. By appearing in the local pack, you will be driving direct traffic to your website which leads to increased revenue and lead generations.
A Local Pack can be very beneficial whether being used offline or online. It leads to increased traffic to your website as well as improved SEO outcomes. This way, small businesses can go ahead and outshine large corporates since Google’s bottom line is giving users the best results possible by pushing more local content for them.
Besides increased traffic, the online Local Pack benefits also include new customers and increased revenue as earlier mentioned. Local inquiries show up on Google’s first page and as we all know, rarely do users go past the first page. Furthermore, 78 percent of local mobile searches lead to most offline purchases.  Besides, a local study by Moz showed that while 44 percent of users clicked on the Local Pack results, 29 percent clicked through the organic listings, 19 percent the paid results and 8 percent refreshed for more local search results.
How to Make Your Business Rank for the Local Pack
Although Google continues to update its algorithms, there are so many factors that are taken into consideration despite the fact that you will only stress yourself out trying to figure out how to it works. However, experts say for you to get your business to rank on the Local Pack, three things play a significant role: Your Business Information also referred to as Google My Business Listing, Website Optimization and Online Reviews.
Google My Business Listing
Any business that needs to appear in the Local Pack needs to create a Google My Business Listing. There is no way you can make it to the top result page on Google if you lack this. The first stage is creating the page on Google and claiming your business. Once you have claimed your business, you will need to verify it and then begin optimising it to enable Google’s web crawlers to find you.
The information that goes to your Google My Business Listing is what enables Google to give the best possible answers to users. They ensure that everything that they show on the search results pages completely answers the searcher’s questions.
Google uses things like keywords, distance and category to do this. It’s therefore important that your listing is filled to a 100 percent and that all your information relating to your business is the same across the internet. If not, Google can punish you by removing you from the search engine results page.
Once you have created a Google My Business Listing, ensure that your NAP – Name of Business, Address of Business, Phone Number of Business – are right as they play a key role when you begin optimising your business for local searches.
When optimising your listing, ensure that the category, business hours, URLs, business hours, reviews, insights, photos, posts and business attributes are all correct and in sync. This you can do by managing your business’ citations.
Business Citations Management
A citation means that besides your business information being solely on your website, it’s also available on another website. A good example is a business directory listing. Such citations are either free or paid for. Most citations include the name of the business, address, contact information and a link to the official website. While some directories might allow you to write a brief description, others will have a call to action. Google needs consistency. For this to happen, you need to ensure your information is the same across multiple platforms. When building citations, ensure your website is linked to sites that are of high authority and relevance lest you get punished by Google for having low-quality citations that can massively affect your website’s ranking.
Web Optimization
Any small business that needs to rank on Google’s Local Pack needs to fully understand what Google looks at. There are three key things: relevance, distance and prominence or industry authority.
Relevance
Google’s definition of this is how well does any of the displayed listing match what a searcher is looking for. Having a completely filled out Google My Business Listing greatly helps users find the relevant information they are looking for.
As you’ve already listed your business’s address, all you will need to do is optimise your business location or service area page within your website.
Distance
For this to work, you need to use the right keywords. Each search result needs not be far from the location used. If your business doesn’t specify a search location, Google will do it on your behalf based on what it knows.
Prominence
The more prominent your business is, the more authoritative it is, and the more Google will always show it in top results. For your business to be prominent, several things are factored in. These include your articles, citation on directories as well as like links. Google tries to have a 360-degree understanding of your business to improve search results for users. You can build your links using inbound and outbound links as well as online references.
Online Reviews
Although your business will not always get positive reviews, still there is reason enough for you to get people to leave reviews for your business. Of course, negative reviews can be detrimental to your business, but you can choose to hide what reviews people see and which ones they don’t.
Online reviews are quite important when it comes to the Local Pack. Google considers the quantity of the review, velocity and diversity. Besides, Google reviews have a direct impact on the search engine ranking. If your business manages to get the most reviews, Google will automatically rank you at the top of the list.
A study on the on Google reviews and their impact on the visibility of search engines gave some interesting data.
The listing with the most reviews is usually 63 percent of the time on Google’s Local Three-Pack result.
Listings on the first three-pack average at least 472 percent more reviews than those listed on the second three-pack.
The three local listings at the top tend to have more reviews than the combined next three results.
The average listing on Google’s top three local results is 7.62 reviews while that on the second three-pack stands at a mere 1.61.
The above statistics is clear proof that Google reviews have a large impact on Google’s algorithm by influencing its decision-making process. Most consumers who do local searches are usually interested in buying a product or service.
Getting your business to rank in the top local searches can be a huge boost for your business online on the Local Pack. However, you need to remember that the Local Pack will list you and two of your competitors. What guarantee do you have that that consumer will pick your business and not that of a competitor? Yes, the online reviews.
As long as the reviews reflect positively on your brand, you will no doubt have a multitude of interested customers ready to buy and leave more positive reviews if your services are beyond their expectations. What this simply means is that your business can’t afford to not have an active Google review page. Besides, reviews tend to have more clicks as people want to know what other consumers are saying about your company, brand, products or services.
Once you’ve listed your business, it’s time to start getting in those reviews.
Final Thoughts on How to drive Local Traffic
If you are just coming across the Local Pack terminology today, it’s not too late to start implementing the above strategies and getting your business to where it needs to be. And if you think your SEO is enough, remember all the good perks that come with your business being on Google’s Local Pack. Armed with your Google My Business Listing, nicely optimised website and online reviews, there’s no need for you to lag behind and you will soon be learning how to drive local traffic to your website.
  The post How to Drive Local Traffic to Your Website by Getting to the top of Local Search appeared first on Serene Media.
from https://serenemedia.co.uk/how-to-drive-local-traffic/
from Serene Media - Blog http://serenemediaco.weebly.com/blog/how-to-drive-local-traffic-to-your-website-by-getting-to-the-top-of-local-search
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alicebrauceca ¡ 7 years ago
Text
How to Drive Local Traffic to Your Website by Getting to the top of Local Search
How to Drive Local Traffic to Your Website by Getting to the top of Local Search
How to drive local traffic to your website. If your business doesn’t appear on the first page of a Google search result, it’s hard for people to find you. This means that you won’t get as much traffic to your website as you’d wish.
Small businesses are usually greatly affected by this. Why? Because one thing they have in common is smaller budgets. At the same time, they are competing for the same visibility with big brands that are well known and that have already established a footprint. However, all hope isn’t lost. Google is known to be supportive when it comes to small businesses and have developed multiple tools and policies to enable companies – both big and small – to fight on an even ground to get to the top rankings of their search engine results page (SERP).
One such way is the local search that most small businesses can leverage on to get to the top results page. However, before your business can start appearing at the top of the first-page ranking, there are several steps that you have to do to get you there. Follow these steps and you will soon learn how to drive local traffic to your website.
In this blog article, we will break down the local pack for you, and hopefully, your company can leverage the local search better and start witnessing some great results. And just like any search engine optimisation (SEO) strategy, even the local search doesn’t work overnight. It takes more time to build and get you to the top. Patience, in this case, is key.
What is a Local Pack?
For search engines to provide users with a better experience, they use a user’s location. We no longer live during the days when you would type in ‘’Emergency Electrician” and end up with results from the east coast to the north coast.
Search engines nowadays use people’s Geolocation and IP address to give users the best possible results for their search. Local search optimisation enables you to enjoy the benefits of local search visibility on the SERPs. A local pack is triggered when someone makes a specific search for a service or business in a certain location. Local packs are a list of businesses that offer their products or services in a certain locality giving search engines an additional layer of search results.
A local pack will not only give your business extra opportunities but more visibility as well. There are two main types of Local Pack also referred to as Local Finder. The two types usually have the same information with a slight difference. This is a great way to drive local traffic to your website.
Local Teaser
This type of local pack is mostly used by entertainment, dining and hospitality companies. When they show up on the search engine results pages, there’s usually a phone number, photo but no link to the website.  However, if you opt to click to any one of the search results, you will get to see a map showing other businesses with a link that takes you to their site.
Local Finder
The Local Finder happens to be one of the most used Local Pack. The main difference between the Local Finder and the Local Teaser is that the Local Finder has a link on the SERP. On the search results, you will find about two to three businesses whose contact details and other important details are available. This result will show the business name, address, phone number (NAP), star rating and business hours.
Importance of a Local Pack
Whenever a person makes a local search, a Local Pack appears 93 percent of the time in the number one spot and 46 percent of all searches made on the Google search engine. If your business is fully optimised for a local search on Google, you stand a high chance of constantly ranking at the top of the SERP making your business more visible to your audience.
Research from ThinkWithGoogle has shown that more searches with ‘near me’ have since 2011 increased 34 times with the highest searches as mentioned coming from smartphones. At the same time, 18 percent of people who make local searches on their mobile phones make a purchase the same day while 50 percent visit a store.
So, what exactly does this mean for small businesses? The more you appear on local searches, the more prominence and visibility your business gets. By appearing in the local pack, you will be driving direct traffic to your website which leads to increased revenue and lead generations.
A Local Pack can be very beneficial whether being used offline or online. It leads to increased traffic to your website as well as improved SEO outcomes. This way, small businesses can go ahead and outshine large corporates since Google’s bottom line is giving users the best results possible by pushing more local content for them.
Besides increased traffic, the online Local Pack benefits also include new customers and increased revenue as earlier mentioned. Local inquiries show up on Google’s first page and as we all know, rarely do users go past the first page. Furthermore, 78 percent of local mobile searches lead to most offline purchases.  Besides, a local study by Moz showed that while 44 percent of users clicked on the Local Pack results, 29 percent clicked through the organic listings, 19 percent the paid results and 8 percent refreshed for more local search results.
How to Make Your Business Rank for the Local Pack
Although Google continues to update its algorithms, there are so many factors that are taken into consideration despite the fact that you will only stress yourself out trying to figure out how to it works. However, experts say for you to get your business to rank on the Local Pack, three things play a significant role: Your Business Information also referred to as Google My Business Listing, Website Optimization and Online Reviews.
Google My Business Listing
Any business that needs to appear in the Local Pack needs to create a Google My Business Listing. There is no way you can make it to the top result page on Google if you lack this. The first stage is creating the page on Google and claiming your business. Once you have claimed your business, you will need to verify it and then begin optimising it to enable Google’s web crawlers to find you.
The information that goes to your Google My Business Listing is what enables Google to give the best possible answers to users. They ensure that everything that they show on the search results pages completely answers the searcher’s questions.
Google uses things like keywords, distance and category to do this. It’s therefore important that your listing is filled to a 100 percent and that all your information relating to your business is the same across the internet. If not, Google can punish you by removing you from the search engine results page.
Once you have created a Google My Business Listing, ensure that your NAP – Name of Business, Address of Business, Phone Number of Business – are right as they play a key role when you begin optimising your business for local searches.
When optimising your listing, ensure that the category, business hours, URLs, business hours, reviews, insights, photos, posts and business attributes are all correct and in sync. This you can do by managing your business’ citations.
Business Citations Management
A citation means that besides your business information being solely on your website, it’s also available on another website. A good example is a business directory listing. Such citations are either free or paid for. Most citations include the name of the business, address, contact information and a link to the official website. While some directories might allow you to write a brief description, others will have a call to action. Google needs consistency. For this to happen, you need to ensure your information is the same across multiple platforms. When building citations, ensure your website is linked to sites that are of high authority and relevance lest you get punished by Google for having low-quality citations that can massively affect your website’s ranking.
Web Optimization
Any small business that needs to rank on Google’s Local Pack needs to fully understand what Google looks at. There are three key things: relevance, distance and prominence or industry authority.
Relevance
Google’s definition of this is how well does any of the displayed listing match what a searcher is looking for. Having a completely filled out Google My Business Listing greatly helps users find the relevant information they are looking for.
As you’ve already listed your business’s address, all you will need to do is optimise your business location or service area page within your website.
Distance
For this to work, you need to use the right keywords. Each search result needs not be far from the location used. If your business doesn’t specify a search location, Google will do it on your behalf based on what it knows.
Prominence
The more prominent your business is, the more authoritative it is, and the more Google will always show it in top results. For your business to be prominent, several things are factored in. These include your articles, citation on directories as well as like links. Google tries to have a 360-degree understanding of your business to improve search results for users. You can build your links using inbound and outbound links as well as online references.
Online Reviews
Although your business will not always get positive reviews, still there is reason enough for you to get people to leave reviews for your business. Of course, negative reviews can be detrimental to your business, but you can choose to hide what reviews people see and which ones they don’t.
Online reviews are quite important when it comes to the Local Pack. Google considers the quantity of the review, velocity and diversity. Besides, Google reviews have a direct impact on the search engine ranking. If your business manages to get the most reviews, Google will automatically rank you at the top of the list.
A study on the on Google reviews and their impact on the visibility of search engines gave some interesting data.
The listing with the most reviews is usually 63 percent of the time on Google’s Local Three-Pack result.
Listings on the first three-pack average at least 472 percent more reviews than those listed on the second three-pack.
The three local listings at the top tend to have more reviews than the combined next three results.
The average listing on Google’s top three local results is 7.62 reviews while that on the second three-pack stands at a mere 1.61.
The above statistics is clear proof that Google reviews have a large impact on Google’s algorithm by influencing its decision-making process. Most consumers who do local searches are usually interested in buying a product or service.
Getting your business to rank in the top local searches can be a huge boost for your business online on the Local Pack. However, you need to remember that the Local Pack will list you and two of your competitors. What guarantee do you have that that consumer will pick your business and not that of a competitor? Yes, the online reviews.
As long as the reviews reflect positively on your brand, you will no doubt have a multitude of interested customers ready to buy and leave more positive reviews if your services are beyond their expectations. What this simply means is that your business can’t afford to not have an active Google review page. Besides, reviews tend to have more clicks as people want to know what other consumers are saying about your company, brand, products or services.
Once you’ve listed your business, it’s time to start getting in those reviews.
Final Thoughts on How to drive Local Traffic
If you are just coming across the Local Pack terminology today, it’s not too late to start implementing the above strategies and getting your business to where it needs to be. And if you think your SEO is enough, remember all the good perks that come with your business being on Google’s Local Pack. Armed with your Google My Business Listing, nicely optimised website and online reviews, there’s no need for you to lag behind and you will soon be learning how to drive local traffic to your website.
  The post How to Drive Local Traffic to Your Website by Getting to the top of Local Search appeared first on Serene Media.
from Serene Media https://serenemedia.co.uk/how-to-drive-local-traffic/ from Serene Media https://serenemedia.tumblr.com/post/167237406155
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