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The complex allure of cursed images

Everyone has a guilty internet pleasure.

Some spice up their time online by watching porn in an incognito browser, others find solace in binge-scrolling through pages and pages of their co-workers Twitter likes to determine if they have decent morals. And there are hundreds of thousands of people who get their internet kicks by willingly exposing themselves to a daily dose of repulsive, cringeworthy images. 

While recreationally staring at photographs of shit-filled toilet bowls and insultingly tone-deaf stock images might not necessarily have been considered a socially acceptable practice pre-internet, over the past few years accounts like @darkstockphotos, @scarytoilet, and @cursedimages have made celebrating cursed images a common and even somewhat conventional pastime.

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As dedicated meme-lovers may know, cursed images began gaining attention on Tumblr back in 2015. But after the original @cursedimages Twitter account was created in 2016, the concept of allowing oneself to be openly amused by cursed content started to become more widely embraced.

Over several months, @cursedimages exposed thousands of Twitter timelines to a fair share of visual nightmares, and though the creator stopped posting photographs on Oct. 31, 2016  — with the exception of a single image tweeted in 2017 — they inspired the creation of other accounts that are dedicated to sharing cursed content, such as the photo of Ryan McFarland's DIY guacamole doll serving dish shown below.

cursed image 9192 pic.twitter.com/fuT6bSjZKO

— cursed images (@cursedimages) October 18, 2016

The masters of cursed imagery on what inspired their craft

Shortly after the exhausting 2016 presidential election, fans of @cursedimages began to notice that the beloved account had gone dark. A little over a month later, in hopes of regaining that small and strange, but bizarrely uplifting space online, one brave soul decided to take action. 

"After the 2016 election, my Twitter timeline was a depressing mess," Sarah the 39-year-old who created @cursedimages_2, explained over email. "It made me realize how much I looked forward to their [@cursedimage’s] posts… and after a while I decided to attempt to pick up where they left off."

"I was an instant fan of the original account. The images were weird and creepy and I loved the idea of the ‘cursed image’ being numbered, as if it'd been pulled from some deep, classified archive," Sarah said. So she set out to share her own cursed images, starting with cursed image 7285 — a girl and her doll. 

cursed image 7285 pic.twitter.com/X54JvWMrtA

— cursed images (@cursedimages_2) December 27, 2016

While Sarah was busy posting photos of culinary abominations, nail art fails, creepy costumes, and NSFW optical illusions, a man named Andy Kelly was inspired to throw his hat in the cursed imagery ring. In June 2017, after years of finding amusement in the absurd collection of stock images on sites like Getty and Shutterstock, Kelly decided to create @darkstockphotos — a place where he could share the especially confounding stock images he stumbled upon with the rest of the world.

"In the depths of these sites, 30 pages into a search, I started noticing images that weren't like the others; images that were darker and more disturbing, illustrating some really heavy subject matter, but still fundamentally absurd," Kelly explained. "And so I decided to start collecting some of the weirdest, darkest, and most bewildering I found and posting them on Twitter."

pic.twitter.com/6LRutwVfzS

— Dark Stock Photos (@darkstockphotos) October 2, 2018

Now, more than 360,000 followers subscribe to see Kelly's curated timeline of stock photos that attempted to visually represent violence, addiction, depression, and a slew of other serious topics, but gravely missed the mark. He's even published a book.

Much like Kelly, personal experience is also what inspired Phil, the 24-year-old behind @scarytoilets to create his cursed accounts. During his time at university in May 2018, after using the restroom at "a particularly bad nightclub," Phil was compelled to start the Toilets with Threatening Auras Facebook page. Shortly after it gained an impressive amount of traction, he started a Twitter account.

pic.twitter.com/54ct63PFQw

— Toilets With Threatening Auras (@scarytoilet) August 11, 2018

"When I set it up it seemed quite funny to explore something so incongruous," Phil said. "And when I delved into the wealth of images that are relevant to the topic is [it] just became even more entertaining." 

Turns out Phil’s obsession with whimsical, creepy, and downright repulsive porcelain thrones was contagious. And there are apparently so many cursed facilities in the world that he now gets the majority of the images he posts from direct messages.

The unusual charm of the cursed image

By nature, many "cursed images" are not meant to be enjoyed. Oftentimes the content they contain is intrinsically repulsive, and therefore, shouldn’t necessarily trigger delight within us. Yet, somehow, so many of them do.

In a 2016 article, New York Magazine’s Brian Feldman noted that the subjects in the images aren’t always what provokes a lingering double take, rather sometimes it’s the poor quality of an image that leaves onlookers with a cursed vibe.

Feldman argued that “Cursed images draw their power not from the actual objects pictured, but from the fact that photos like these are bygone products of antiquated technology.” And while that’s definitely true in certain cases, if you were to show me a photo of a hairless cat staring into a pot of raw chicken, a cloven hoof inexplicably sticking out of a toilet bowl, or a sobbing child holding a gun, I would consider each of those images "cursed," even if Annie Leibovitz shot them using the world’s most expensive camera.

cursed image 594 pic.twitter.com/N3ciIqa3zw

— cursed images (@cursedimages_2) January 4, 2019

pic.twitter.com/JI7R1SyZaO

— Toilets With Threatening Auras (@scarytoilet) January 11, 2019

While there are definitely exceptions, the majority of cursed images shared by these accounts do seem to be at least lightly fucked up. So what is it that makes people feel it's totally and completely OK to smash the like button on them? 

For all three of the account creators I interviewed, the main draw to cursed images is humor, albeit very dark humor.

“Social media can quickly get depressing and it really does help to break it up a bit with other types of content,” Sarah of @cursedimages_2 explained. “For me, the cursed images posts provided an unexpected moment of comic relief. And I think cringe-y stuff kind of makes us feel a little better about ourselves… in a harmless schadenfreude kind of way."

Kelly agrees, adding that the dark stock photos he shares stray so far from reality that he can’t help but find them comical.

"What I find so fascinating, and hilarious, about stock photos is how blunt and artless they are. These photographers will take something serious like, say, seasonal depression. Then they'll illustrate it by having a guy sit in front of a Christmas tree with a bottle of whiskey and a pistol,” he said. “The most serious subject matter is rendered absurd by the lens of the stock photographer, and that is an endless source of amusement for me. They don't reflect reality in any way: they're like some alien's twisted, third-hand approximation of the human experience.”

pic.twitter.com/kj5VtLFJWn

— Dark Stock Photos (@darkstockphotos) September 10, 2018

And though it's occasionally vile, Phil's toilet account also helps people flush away negativity. “I’ve been messaged a few times through both Twitter and Facebook… people telling me they like following because it breaks their timeline or newsfeed," Phil said. “I think it’s nice to see humour in something most people wouldn’t normally. The images usually aren’t really ‘threatening’ but just silly entertainment."

Cursed content gets personal

While humor is definitely a distinct part of the charm surrounding cursed images, the allure is different for everyone, and not strictly confined to a single factor.

John Fio, a 28-year-old explained via Twitter DM that what he likes most about accounts like @cursedimages and @scarytoilet is that "they evoke two eras" of the internet: pre-internet and early-internet.

“Because of the washed-out flash photography, old furniture, and wallpaper you often see, and grainy film quality which obscures the image in fun ways,” many of the images take Fio back to a time before the internet even existed. But sometimes he recognizes images shared on the cursed account from posts in the early 2000s, so they serve as fun throwback posts.

Meanwhile, Lala, a 33-year-old cursed content connoisseur, appreciates the fact that the images make her think.

"I think it's appealing because it speaks to the part of our brains that usually can only begin to imagine the kind of 'horrors' you see there, but they’re real!" Lala said over Twitter DM. "Some are funny, and some are truly disgusting, but most are something we'd never conceptualize in our own imaginations. Like if you asked me to make up a cursed image I think it’d be hard, you just know it when you see it. Almost like a Schrödinger’s cat type thing."

For Zoë, a 28-year-old fan of @cursedimages_2 and @scarytoilet, they feel cursed content "appeals to an organic aesthetic" they've had all their life.

"I grew up in a small town in the Rust Belt and spent most of my free time as a kid playing in old ruined buildings and finding weird shit at thrift stores,"  Zoë explained. "I think these things are very much art projects in a way and i think they began to appeal to a wider audience because of the cultural moment we're at in America and around the world, where it kind of seems like everything is falling apart... and 'cursed content' is kind of a sick, gallows take on consumerism in many ways."

How cursed is too cursed?

While they're far from the darkest spaces on the internet, cursed images and the accounts that share them can be seen as inappropriate to some. The creators are fully committed to posting all things weird and mind-boggling, but on occasion even they encounter lines they don't feel should be crossed. With great horror comes great responsibility.

"There are a lot of 'dark' stock photos that are just matter-of-fact portrayals of really horrible stuff. For example, there's an inordinate amount of images depicting violence against women on these sites. And there's nothing funny about it, so I avoid it," Kelly explained. "To make it on the Twitter feed, an image needs to have something surreal or absurd about it. A touch of the preposterous. And I do like that whenever I post an image that is more dark for the sake of dark, it gets a lot fewer RTs than the others. The readers of Dark Stock Photos are surprisingly discerning."

cursed image 1118 pic.twitter.com/9rOAzrk7r9

— cursed images (@cursedimages_2) November 22, 2018

Sarah of @cursedimages_2 agrees, noting she tries not to post any images that depict "someone getting seriously hurt" or "intentionally hurting an animal."

"There are always gray areas, but the bad ones are usually pretty obvious. In other cases, every once in a while the cringe factor may just be too strong. If I’m on the fence, I’ll text my sister with an image and ask 'too cursed?'" Beyond that, Sarah explained she's also against posting anything that's been Photoshopped because if it's not a real life situation it's not really that cursed. 

The question of crediting images

Aside from a few careful considerations, owners of cursed accounts can pretty much post whatever they like, whenever they like. It sounds like a pretty sweet gig, but there was one concern that came up when talking to fans.

While @darkstockphotos often screenshots watermarked photography from websites, occasionally including some way to track down the original image, many cursed accounts seem to curate photos from the web without giving the original creators proper credit.

"I think that since a lot of the images are stolen... there is an interesting contextual question there about whether these accounts are ethical," Zoë said.

When the original @cursedimages was active it appears an @uncursedimages account attempted to provide attributions to as many of the cursed posts as possible. But nowadays, as most messages are sent from fans, or sourced from message board, the process of properly crediting has fallen by the wayside, which, if you ask me, sounds a bit cursed in its own way.

It's possible that in certain cases the sources of these images are intentionally hidden to protect the people in them or those who posted them, but in Phil's case, the choice not to credit images was a personal one he made when the Toilets With Threatening Auras Facebook page started to gain popularity.

"I used to give credit when some wanted, but I started getting others claiming that they took the photo and it became a bit of mess actually trying to authenticate who the pictures are really taken by," Phil said.

While he has taken several photos down after people called him out for not crediting them, he noted that "most of the time there is little complaint."

As for Kelly, he does his best to include some nod to each image's origin in his tweets. "I'm personally very sensitive to stuff being stolen and re-shared without credit online, so if I felt like Dark Stock Photos was crossing the line in that regard, I wouldn't do it," he said.

Kelly also noted the fact that he makes no money from the Twitter account, and that before making his Dark Stock Photos book, his publisher was sure to purchase licenses for around 100 images they included.

"Of course, if one of the photographers complained I'd take it down straight away," Kelly assured us. "But that hasn't happened yet."

Finding light in the darkness

Ultimately, cursed images are meant to challenge people to look beyond the often hideous exterior and find the humor within. Sure, sometimes the images are fucked up, but they’re fucked up in the best way.

We assume the majority of these cursed images aren’t being shared maliciously, which helps us justify laughing at them. And though the issues most dark stock photos attempt to visually portray are real and serious, we know the photographs are staged and the models aren't in any real peril. 

For those reasons, we allow ourselves to enjoy these incredibly fucked up images with the same grotesque delight we feel when watching Dr. Pimple Popper make pus volcanically erupt or a rat drag a slice of pizza across the floor of a dirty New York subway station.

The accounts are definitely not for everyone, but if think you might be able to find even an ounce of joy from looking at a cursed image through the comfort of your computer or phone screen, give it a shot.

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Stock image credits:

[Weird rock twins: DonNichols/Getty Images][Spaghetti twins: harpazo_hope/Getty Images]