#Why we should rethink our moral intuitions about deepfakes

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Deepfakes can also help us reconsider our moral intuitions about deception and authenticity. Entering into an era where the boundaries between the fake and the real are increasingly prone to blur due to fast-paced developments in the field of artificial intelligence, machine learning and digital communication, deepfakes help us consider these terms in a new light. Deepfakes can open up opportunities for more ‘real’ forms of self-representation in certain cases through artificial interventions, for example, when the voice of patients is ‘restored’ using deepfake techniques. This ‘renewed’ voice can actually be more authentic than the robotic-sounding voice of speech-generating devices otherwise used or the silence that would be imposed if we would shunt all artificial communication systems. Deepfakes thus unsettle established categories of deception and authenticity. The feeling of unease this causes should not be taken as a tell-tale sign that there is something inherently wrong with this technology but urge us to re-examine whether our gut feelings about what is fake and what is real match the world we live in today.

Adrienne de Ruiter, Why we should rethink our moral intuitions about deepfakes

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NOVEMBER 2022

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