#Which begins with mentioning that she's managed by Jeffery Azoff
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I've also been thinking a lot about closeted pop stars (including Harry) in the time of Chappel Roan. Mostly unformed thoughts but very eager to see what's next for all of them
You sent this a while back anon - and I keep thinking of answering it and each time what 'in the time of Chappell Roan' has shifted slightly and so my answer has got more complicated and the fundamental differences between Chappell Roan and Harry have become more obvious.
I think there's an emotional landscape question about what it means to be a closeted pop star in this moment. I don't know if we can imagine the complexity of this answer - and when we try it's important to include the push back against the fan gaze that is coming from queer artists.
The other side of this question is what it means for his career. And here I think it's worth asking what does it mean that Harry is going to be making pop music in this moment. It's been a time of these massive, interesting, female pop acts. All of whom in their own particular ways say something about themselves and something about pop with their art. It's been a time that Taylor Swift, who has baked cookies for her fans in the past, has told fans to fuck off in songs.
None of this is very Harry Styles. One of the things that has been really interesting to me watching the pop landscape shift this year - is that has really made me define what Harry does. These are I think the key elements to his proposition:
With each album he has had a very big song that spoke to the moment we're in
His aesthetic is striking, interesting and playful (thanks Harry L - but also thanks to hiring strong artists with a point of view for key tasks such as album photography)
In his music there's a lot of space for people to project onto, with particular space for fantasies
The core of the fantasy is the live show and its place of joy
And certainly there's a huge gap between that - and what we've been seeing from other artists recently.
I was listening to a recent episode of Every Single Album and Nora and Nathan were talking about Harry Styles for a while (I can't remember which one and would welcome pointers, because it's not clear from the episode description). And Nathan in particular was suggesting that Harry would need to think carefully about how he presented himself in this space and it wouldn't be enough to be projected onto - he needed to share something of himself. Here Dua Lipa is used as sort of a cautionary tale of what happens if you don't have enough Lore.
It's not that I entirely disagree. I think there's a lot that Harry address in his music that would be thrilling, if he was interested in sharing. When you think of songs like 'But Daddy I love him' or the 'Girl, So Confusing' remix - and imagine what would happen if Harry was interested in playing even near that playground - that's something I'd look forward to. I also think the most effective way to address the way people do and don't talk about his sexuality - would be a song that had an element of fuck you in it.
But I think there are multiple dangers here - and not having enough lore is only one of them. I also think there's a worry of losing what people want from you, by trying to be what people love in other people. (I think this, far more than anything, has been Katy Perry's problem. She's trying and failing to be a more relevant version of herself - but she'd be far more relevant if she'd kept doing what people love from her.
I really think the 'if he's interested in sharing' is the key point. If he has any interest in writing any music that comments on his life in a way that is intelligible to listeners - then I think there's real potential. But I think nothing could be more fatal than doing it for the lore.
To come back to Chappell Roan - I just listened to the popcast episode about touring, and read Jon Caramanica's review of Chappell Roan's show in Tennessee. In that he compares the show with the on-line discourse - and basically argues that the way forward, the way to build a career that matters - is to ignore the people who want to talk about you and focus on those who want to be part of the collective experience when you make music.
I hope that this, more than anything else, is the message that Harry takes forward. If he has anything to say, then I'm all for him saying it (although I think the response to Chappell clearly shows that people don't really want popstars to say things). But I think the most important thing for his career will be him continuing to do what he does well.
#I think there are two important determinants of this next stage of Harry's career#One is the next tour#There's every reason to be confident that people still want what Harry is offering#And the other is whether he has a song that speaks to this moment#It seems incredible if he could do it#(and I wouldn't bet against it)#but if he's more of a touring artist#than a centre of the conversation artist#It's not necessarily a bad thing#The other Every Single Album bit I was fascinated by#was there description of Tate McCrae's career#Which begins with mentioning that she's managed by Jeffery Azoff#There are certainly similarities#and the difference seems to be the lack of the big songs
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The Azoff Family: A Case Study on one of the Music Industry’s Most Connected Families
(ft. a breakdown of the Grammy voting process and problems)
This is very long so I will try and split it up into categories for everyone (sorry I got carried away- I spent like 2 hours writing this) but enjoy!
*Disclaimer: I want to preface while the majority of this is based in research, some parts may be speculation. I don’t know the family personally so I can’t tell you what goes on behind closed doors but I can tell you how parts of the entertainment/music industry work. I’ve had 5 internships in the industry (one in marketing at one of the big record labels) and the rest of my work is publicity (what I enjoy) and events and a former advisor used to run in the same circles as Irving Azoff (and he spilled some tea last year) I’m not out here to diminish the hard work of any artists or their teams, I’m simply here to showcase parts of the industry that aren’t always shown.*
Please also see: Story Time: How Fan Pages Directly Impact Columbia Records Decisions and Harry Styles Image
IRVING AZOFF: NEVER STOP THE GRIND
Let’s begin with the great business man himself Mr. Irving Azoff Irving Azoff is the literal posture child for connections and power in the music industry (he was also inducted into the 2020 rock and roll hall of fame class which is like a huge fucking deal for a manager to be inducted so you know he's the real deal)
In conclusion, I love Irving Azoff and his drive.
Irving Azoff: Early Years Run Down:
He came up middle class (dad was a pharmacist, mom a bookkeeper) in Danville, Illinois
He dropped out of college to run a small Midwestern concert-booking empire and managed local acts in the era
Opportunity came knocking and he got the chance to manage the Eagles and the rest is history
He's one of the best negotiators and has negotiated business on behalf of stars like Stevie Nicks, the Eagles, and Jimmy Buffet
Azoff has been an incredible manager and his drive to always advocate for his clients while basically not giving two sh*ts about what people think of him has gotten him the incredible reputation he has today.
All of Irving Azoff’s Major Job Positions:
Former President MCA (major label)
Former CEO of Ticketmaster and executive chairman of Live Nation Entertainment, the behemoth formed from Ticketmaster’s merger with Live Nation.
In 2013 he and Cablevision Systems Corp. CEO and New York Knicks owner James Dolan formed a partnership, Azoff MSG Entertainment (Currently still CEO)
----> Azoff also ran the Forum in Inglewood under Azoff MSG Entertainment after MSG purchased it in 2012 (it was sold in 2020 to the owner of the Clippers) — why do you think Harry played the forum for the Fine Line show? Azoff connection
Azoff MSG Entertainment encompasses all of the other companies including Full Stop Management, Global Music Rights (performance-rights org), and the Oak View Group (arena developing company)
He also is the co-founder and manager of the lobbying group Music Artists Coalition, a group that helps lobby for artists-rights issues such as royalty rates, copyright issue and healthcare insurance (see he's not all bad)
Essentially what I'm getting at is this man knows anybody who's anybody. He's the man you want on your team to help promote your music, plan your tour, and get you on that Grammy nom list.
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JEFFREY AZOFF: THE CHILD OF NEPOTISM
So for those of you that don't know, Jeffery Azoff is Harry's current manager and the son of Irving Azoff (the third of four kids). He's currently a partner at Full Stop Management, the company owned by Irving and the one artists such as Harry, Haim, the Eagles, Kings of Leon, and Meghan Trainer are signed to.
Jeffrey graduated from the University of Colorado's Leeds School of Business and started working fresh out of college at his father's old Management company (Frontline Management) working under Maroon 5's manager Jordan Feldstein (the only way you get that kind of internship/job as a 21 year old fresh out of college is if your family or family friends gives it to you). He worked here for 5 years.
Direct Quote from Irving Azoff to Jeffrey (really tells you a lot): "Listen carefully, because I’m going to say this one time. You have a phone and you have my last name. If you can’t figure it out, you’re not my son."
After working for his father, Jeffrey moved on to the talent agency CAA (Creative Artist Agency) where he worked for roughly 3 and half years before joining his dad in forming Full Stop Management in 2016.
While he was at CAA, Irving moved over clients like Christina Aguilera and the Eagles to the talent agency to help with tour booking instead of doing it internally through LiveNation (he was CEO).
Even though I'm sure Jeff has had to work somewhat hard to get to where he is (or at least to mess up his dad's work as he doesn't seem like the type to take laziness well), the door into the industry and every job was basically handed to him on a silver platter.
Not to mention if you watch episodes of keeping up with the kardashians (like myself) you can actually see Jeff hanging out with kendall and the rest of the fam at their Palm Springs house (you know you're a nepotism kid if you have an in with the Kardashian crew). Invite me next time Jeffrey!!!
Think of the Azoff's as the mafia family of the music industry, you don't mess with the mafia
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THE GRAMMY AWARDS: STUDENT COUNCIL ELECTIONS ON STEROIDS
Ok so here's where we’re going to get into a bit more of the speculation/grey area. I don't need to tell you that award shows are corrupt (See the Golden Globes Emily in Paris scandal) and the Grammys are not an exception. Think of the Grammys as one big student council/government elections where despite the fact the teachers tell you six times to vote for the best candidate, you're still going to vote for your friends even if they aren't the best.
A simplified break-down of Grammy voting:
1) Recording Academy voting members (artists, producers, musicians- anyone involved first hand with the creation of music; All voting members must have been producers, performers or engineers on six or more tracks of a commercially released album (or 12 or more digital tracks) and record labels will submit nominations in various categories to the grammys (songs need to be released commercially between October 1 of the previous year and September 30th of this year). You can also become a voting member by either winning a grammy or being endorsed by a current voting member (hint hint)
2) Once received, the recording academy with have the academy of trustees and its reviewers organize them and approve any changes to the 30 categories/fields (aka they can add new categories or remove old ones; so no best ukulele album of the year -- this is where things get funky)
There's speculation that during this stage when these special groups of 8-10 people are organizing genres, there's an "unwritten rule" that you need to be careful what album you green light (especially for famous artists) if you don't want them to win) (Rob Kenner said this- he used to be on one of these committees). Famous people tend to get more votes from clueless or lay Academy members that don't know the specialized categories or don't care enough to listen to songs that aren't radio trending.
3) After the nominations occur, Voting members begin their first voting. Members can vote for the four general categories of record of the year, album of the year, song of the year and best new artist and a maximum of 15 categories, all within their areas of expertise. Now the interesting thing is that while these are the guidelines there is literally nothing stopping them from voting in whatever categories they want (i.g. a rapper voting in the opera category despite not listening to opera). Theses ballots are all tallied and the top 20 entries are determined in each category (funky moment #2)
In 12 of the 84 categories those top 20 go to the ballot and it's done; for the rest it’s not like that. 59 categories including the big four go to a "nomination review committees" (identities are protected so they can't get lobbied... sure) who take a look at the top 20 and narrow it down to 7 or 8. (these are the special committees the Weekend talked about when he was snubbed). They're supposed to choose the nominees "based solely on the artistic and technical merits of the eligible recordings" which lets be real if that was the case Watermelon Sugar (along with most of the others in the category) I don't think would have been nomimated as they are very generic pop (none of them are special... sorry to the WM lovers out there).
This committee is basically held to THE HONOR CODE SYSTEM... I mean tell me when the last time the honor code system worked in literally any scenario (literally wtf). Don't take my word for it though the former CEO of the Academy Deborah Dugan (a queen) filed a complaint against the Recording Academy basically claiming that the nomination review process was rigged (she was fired after 5 months on the job).
Quote from Deborah Dugan "Members of the board [of trustees] and the secret committees chose artists with whom they have personal or business relationships... It is not unusual for artists who have relationships with Board members and who ranked at the bottom of the initial 20-artist list to end up receiving nominations."
These review committees can also exploit there power by adding up to two nominees that don't appear on the top 20 list to the final voting ballot (except in the 4 big categories - which watermelon sugar that one wasn't nominated for)
They also have craft committees for like non performance stuff (like album notes, engineering and arranging) that don't even get voted on by the academy voting members
4) After all of that fucked up mess, the grammy's decided is ok, the ballots go back to the voting members for the final vote. Deloitte (an accounting firm) then counts all of them, seals them in envelopes, and delivers them to the Grammy award show.
** The Grammy's just announced this year they're removing the "secret committees" so let's see how things shift in the next couple of years**
So obviously I'm not saying this to discredit Harry's nomination or his win as Fine Line was in the US top 20 albums for the majority of 2020, however, we must acknowledge privilege. Harry has a big name to him and a huge following, and while all of that shouldn't be taken into account, it does. He also has the Azoffs, a very well connected family with friends in lots of places that would be able to put in a good word here and there to get support behind Harry. Harry won best pop solo performance for Watermelon Sugar in a category with Doja Cat, Justin Bieber, Billie Eilish, Taylor Swift, and Dua Lipa. Look at the names there, the songs (ya'll can try and remember them cause I'm too lazy to write it out) and tell me that those top names with all of the music produced didn't get there through some connections.
Do with all this information what you will and if you are interested in learning more about the entertainment industry on your own Endeavor (owners of WME, a big talent agency like CAA) is hosting a free online program called the Excellence Program to help guide the future generation of industry executives. The program is a-synchronous and starts on July 12th. Highly recommend giving it a go if you're interested!!!
Alright ya'll that's it. Feel free to message me with your thoughts!
Extra Sources if you'd like to read:
https://www.vice.com/en/article/pkdndn/how-grammys-voting-actually-works-and-where-the-alleged-corruption-lies
https://www.grammy.com/grammys/awards/voting-process
https://www.latimes.com/entertainment-arts/music/story/2020-11-05/irving-azoff-eagles-manager
https://celebrityaccess.com/caarchive/jeffrey-azoff-exits-caa-to-launch-new-management-company/
https://www.rollingstone.com/pro/features/grammy-awards-secret-committees-945532/
https://www.rollingstone.com/music/music-news/grammy-awards-eliminate-secret-committees-voting-changes-1163887/
#harry styles#irving azoff#jeffrey azoff#Grammys#harry styles imagines#harry styles blurb#music industry#endeavor#wme#WME entertainment#Azoff#Harry#harry styles imagine#harry styles fluff#harry styles x reader#harry styles x y/n#harry styles x you#harry styles masterlist#harry styles one shot#harry styles angst
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