#When you approach Webinar Studio

[sportsboos]

Webinar Studio Review – Limitless Webinar App 

[naina10]

The Power of Community: How to Promote Your Business on Facebook Groups

With over 2.9 billion users, Facebook continues to be one of the most powerful platforms for businesses to reach their target audience. One of the most underutilized yet highly effective ways to market your products or services is through Facebook Groups. Knowing how to promote your business on Facebook Groups can help you build brand loyalty, drive engagement, and convert leads into customers. Here’s how to get started.

1. Find the Right Facebook Groups for Your Niche

The first step is to identify the groups where your target audience is active. Search for communities related to your business niche. If you’re running a local bakery, for example, join local food and dining groups. Be mindful of group size and activity level—larger groups with high engagement offer the best opportunities for exposure.

2. Respect Group Rules and Guidelines

Every Facebook Group has its own set of rules regarding promotions and advertising. Some groups may allow businesses to promote themselves openly, while others limit it to certain days or require admin approval. Always read and follow these rules to avoid being banned or coming across as spammy.

3. Be an Active Participant, Not Just a Promoter

One of the biggest mistakes businesses make when trying to promote on Facebook Groups is jumping straight into self-promotion. Instead, focus on becoming an active member of the group. Participate in discussions, answer questions, and share helpful information. The more you contribute, the more likely group members will value your presence when you do promote your business.

4. Offer Valuable, Educational Content

Promoting your business on Facebook Groups is not just about posting ads. The best way to build credibility and attract attention is by offering valuable, educational content. Share blog posts, tips, how-to guides, or industry insights that resonate with the group members. For example, if you run a fitness studio, you could post workout tips or share a free eBook on healthy eating. This allows you to subtly promote your business while adding value to the group.

5. Use Exclusive Offers to Attract Attention

Creating special offers or discounts exclusively for group members can be a great way to generate interest. People love feeling like they’re getting something special, and offering a group-specific discount can lead to higher engagement and conversions. Make sure your offer is relevant to the group’s interests and aligns with its guidelines.

6. Collaborate with Group Admins

Admins play a crucial role in how a group operates, and working with them can give your business extra credibility. Reach out to group admins to ask about collaboration opportunities, such as running a sponsored post, hosting a giveaway, or featuring your business in a pinned post. Admin endorsement can significantly boost your business’s visibility.

7. Host Interactive Sessions

Hosting live Q&A sessions, webinars, or tutorials within a group is an excellent way to showcase your expertise while promoting your business. Facebook Groups are designed to facilitate community interaction, making it easy for members to engage with your content. For example, if you run a marketing consultancy, you could host a session on how small businesses can improve their social media strategy, subtly introducing your services throughout the session.

8. Monitor Engagement and Improve Your Strategy

Always monitor how well your posts perform in different groups. Track likes, comments, and conversions to understand what type of content resonates most with group members. By continuously analyzing your approach, you can refine your strategy and find the perfect balance between engagement and promotion.

Conclusion

Learning how to promote your business on Facebook Groups requires a mix of patience, value-driven content, and community engagement. By joining the right groups, contributing meaningfully, and offering exclusive deals, you can organically grow your business without overwhelming the group members. Facebook Groups can become a vital part of your marketing strategy if approached with authenticity and a focus on building lasting relationships.

[coggno8]

Finding Balance: Exploring Meditation Courses Near Me and Meditation Courses Online

In today's fast-paced world, finding moments of peace and balance is essential for maintaining both mental and physical well-being. Meditation, an ancient practice with profound benefits, has become increasingly popular as people seek ways to manage stress, improve focus, and enhance overall health. Whether you're looking for meditation courses near me to connect with local instructors or prefer the flexibility of meditation courses online, there are countless options to help you embark on your journey toward mindfulness.

Why Meditation Matters

Meditation is more than just sitting quietly; it's a practice that can transform your life by fostering a deeper connection with yourself and the world around you. Regular meditation has been shown to reduce stress, improve concentration, and promote emotional health. Whether you're new to meditation or looking to deepen your practice, finding the right course is crucial.

Exploring Meditation Courses Near Me

If you're someone who values face-to-face interaction and the energy of a shared space, searching for meditation courses near me is an excellent option. These in-person classes offer a unique opportunity to connect with experienced instructors and fellow meditators. You can receive personalized guidance, ask questions in real-time, and participate in group discussions that enhance your understanding of meditation.

Local meditation courses often take place in serene environments, such as wellness centers, yoga studios, or community spaces, creating an atmosphere conducive to relaxation and self-reflection. By attending meditation courses near me, you also become part of a local community, which can provide additional support and motivation as you develop your practice.

The Convenience of Meditation Courses Online

For those with busy schedules or who prefer the comfort of practicing at home, meditation courses online are an ideal solution. These courses offer the same high-quality instruction as in-person classes, but with the added benefit of flexibility. Whether you're a morning person or a night owl, meditation courses online allow you to practice whenever it suits you best.

Online meditation courses come in a variety of formats, including live sessions, pre-recorded videos, and interactive webinars. This variety means you can find a course that fits your learning style and pace. Many platforms also offer community features, such as discussion forums or virtual meditation groups, allowing you to connect with others and share your experiences, even from a distance.

Choosing the Right Meditation Course for You

When deciding between meditation courses near me and meditation courses online, consider your personal preferences and lifestyle. If you thrive on in-person interaction and enjoy being part of a local community, local courses might be the best fit. However, if you need flexibility and the convenience of practicing from anywhere, meditation courses online are likely more suitable.

Additionally, think about what you hope to achieve with your meditation practice. Are you looking to manage stress, improve focus, or explore mindfulness on a deeper level? Understanding your goals can help you choose a course that aligns with your needs.

Benefits of Combining Both Approaches

For those who want the best of both worlds, consider combining meditation courses near me with meditation courses online. This approach allows you to benefit from the personal touch of in-person classes while enjoying the flexibility of online learning. You might attend a local course for foundational instruction and supplement it with online sessions to fit meditation into your daily routine.

Combining both methods also provides a richer learning experience, as you can draw on the strengths of each approach. For example, you might gain new insights from live discussions in a local class and reinforce your practice through guided meditations available online.

Conclusion

Whether you're searching for meditation courses near me or exploring the wide range of meditation courses online, there's never been a better time to start or deepen your meditation practice. Both options offer unique benefits that can help you achieve greater balance, reduce stress, and enhance your overall well-being. By choosing the right course that fits your lifestyle and goals, you’ll be well on your way to experiencing the transformative power of meditation.

[my-music-1460]

Your First Job in the Music Industry: What to Expect and How to Succeed

Landing your first job in the music industry is a thrilling experience, filled with excitement and potential. However, stepping into this vibrant and competitive world can also be overwhelming, especially when you're starting with an entry-level position. Understanding what to expect and how to navigate these initial stages is crucial for long-term success. In this guide, we'll explore what your first entry-level music industry job might look like, the challenges you might face, and the strategies you can employ to not just survive, but thrive in this dynamic environment.

Understanding the Learning Curve: Starting your first job in the music industry comes with a steep learning curve. Whether you're working as an assistant in a recording studio, a marketing coordinator, or an administrative support role, the first few months will be about absorbing as much information as possible. You'll need to familiarize yourself with industry-specific software, jargon, and workflows, all while trying to contribute effectively to your team's objectives.

Handling the Pressure: The music industry is known for its fast-paced environment, and entry-level employees are often expected to juggle multiple tasks under tight deadlines. This can be stressful, especially when you're new and still finding your footing. It's important to manage this pressure by staying organized, asking for help when needed, and keeping a positive attitude. Over time, as you become more comfortable with your responsibilities, you'll find that you can handle the demands of the job more effectively.

Building Strong Relationships: One of the most critical aspects of succeeding in your first entry-level music industry job is building strong relationships with your colleagues and supervisors. These relationships can provide you with support, guidance, and opportunities for growth. Be proactive in getting to know your team, and don't be afraid to seek out mentorship. Networking within your company can also lead to valuable connections that might open doors for you in the future.

Navigating Office Politics: Like any other industry, the music industry has its own set of office politics. Understanding and navigating these dynamics is crucial, especially when you're just starting out. Pay attention to the culture of your workplace, observe how others interact, and strive to maintain professionalism in all your dealings. While it’s important to be friendly and approachable, always prioritize your work and avoid getting caught up in any negative or distracting behavior.

Embracing Continuous Learning: The music industry is constantly evolving, with new trends, technologies, and practices emerging regularly. To succeed in your first job, it's essential to adopt a mindset of continuous learning. Attend industry workshops, webinars, and conferences whenever possible, and stay updated with the latest developments through industry publications and blogs. This commitment to learning not only enhances your skillset but also demonstrates to your employer that you're serious about your career growth.

Common Challenges and How to Overcome Them: As you settle into your entry-level role, you'll likely encounter some common challenges. These might include long hours, tight deadlines, and a pay scale that may not match the glamour often associated with the music industry. It's important to remember that these are all part of the process and that most professionals in the industry have faced similar challenges at the start of their careers. Overcoming these hurdles requires resilience, a strong work ethic, and a clear focus on your long-term career goals.

Taking Initiative and Standing Out: One way to make a strong impression in your first job is by taking initiative. Don’t just wait to be assigned tasks—look for areas where you can contribute or improve processes. Whether it’s suggesting a new marketing tactic, streamlining a workflow, or volunteering for additional responsibilities, showing that you’re proactive can set you apart from your peers. This attitude not only helps you stand out but also positions you for future opportunities within the company.

Exploring Career Growth Opportunities: Your first entry-level job in the music industry is just the beginning of your career journey. It’s important to think about where you want to go from here and what steps you can take to get there. Regularly discuss your career aspirations with your supervisor, and look for opportunities to take on projects that align with your long-term goals. Whether you’re interested in moving up within your current department or exploring other areas of the industry, having a clear career plan can guide your growth.

Conclusion: Your first entry-level music industry job is more than just a paycheck; it's a crucial step in your career journey. By embracing the challenges, building strong relationships, continuously learning, and taking initiative, you can turn this opportunity into a foundation for long-term success. While the path may be tough at times, the skills, experiences, and connections you gain will be invaluable as you progress in the music industry. Remember, every successful music professional started where you are now—with an entry-level job. How you navigate this stage will set the tone for the rest of your career.

[atellierstudioofficial]

Finding Clients for Your 3D Rendering Business: Tips from Atellier Studio

Hello fellow forum members! Finding clients for a 3D rendering business can be an exciting yet challenging endeavor. To help you navigate this journey, let's explore some effective strategies, with insights from the experienced professionals at Atellier Studio.

1. Build a Strong Online Presence: In today's digital age, having a compelling online presence is crucial. Start by creating a professional website for your 3D rendering business, and make sure to include a portfolio showcasing your best work. Atellier Studio, a renowned name in the industry, has leveraged their website to display stunning examples of their 3D rendering projects, which instantly grab the attention of potential clients.

2. Social Media Engagement: Utilize social media platforms to your advantage. Share regular updates about your projects, industry trends, and informative content related to 3D rendering. Atellier Studio has successfully used platforms like Instagram, Facebook, and LinkedIn to showcase their expertise and attract a following interested in their services.

3. Network within the Industry: Networking can open doors to numerous opportunities. Attend industry events, trade shows, and conferences to connect with potential clients and collaborators. Atellier Studio's team often participates in such events, allowing them to establish valuable connections that have contributed to their client base.

4. Offer Free Workshops or Webinars: Hosting workshops or webinars related to 3D rendering can position you as an expert in the field. Atellier Studio has taken this approach, providing valuable insights and tips to aspiring artists and potential clients alike. This strategy helps build trust and credibility.

5. Collaborate with Other Businesses: Look for partnerships with complementary businesses. Architects, interior designers, real estate agents, and construction firms often require 3D rendering services. Establishing partnerships with such entities can lead to a consistent stream of clients. Atellier Studio has successfully collaborated with architects and designers, resulting in a mutually beneficial relationship.

6. Leverage Online Freelance Platforms: Platforms like Upwork, Freelancer, and Fiverr can be a great way to find clients, especially when starting. Atellier Studio initially used these platforms to showcase their skills and attract their first clients. Over time, the quality of their work helped them establish a solid reputation and client base.

7. Request Client Testimonials: Word-of-mouth recommendations are powerful. After completing a project, ask satisfied clients for testimonials. These positive reviews can be featured on your website and social media, serving as a testament to your expertise and the quality of your work. Atellier Studio's website includes client testimonials that speak to their professionalism and artistic prowess.

In conclusion, building a client base for your 3D rendering business requires a combination of a strong online presence, effective networking, collaboration, and showcasing your skills. Following the footsteps of successful studios like Atellier Studio can provide valuable insights and inspiration. Remember that patience and persistence are key as you work towards establishing your brand and attracting clients to your remarkable 3D rendering services.

[williamjohnson059]

Voiceover talent and voice seekers should be aware of these 6 trends in 2023.

What voice-over services are and whether they are appropriate for any videos you require or already have for your business. Due to their prevalence across a variety of media, voice-overs have been around for a very long time.

Online voice-over services are used by video game developers, advertising, social media influencers, filmmakers, and news organizations to engage their target audiences. Beyond that, voice-overs can raise the quality of your content's production.

Although it might initially seem difficult, producing a top-notch voice-over that resonates with your target audience is easier than you might imagine. To achieve a quality voice-over, you don't need Morgan Freeman's baritone voice or a multi-million-dollar budget.

The voice over industry has greatly changed in the 21st century. It is vital for voice actors to be up to date with the changes to remain prevalent and successful in this field.

It is vital that clients and voice actors interact and communicate properly in order to produce projects that continue to have an effect. Five voice over trends to watch out for in 2023 are:

Voice over trends to watch in 2023:

Fewer geographic restrictions

Working from home became more common in business over night, and voice actors and businesses started using tools like Voices, Google Meet, Zoom, and other online marketplaces to communicate, making room for the future of artistic collaboration.

We should expect this trend to continue for a very long time. Remote jobs increased by over 40% year over year as freelancers and businesses continued to shape the evolving reality. Since 2019, both the number of voice actors with home studios and the amount of remote gigs have gradually expanded.

Remote liver directing became the new standard trend as virtual meeting platforms, workspaces, audio-visual enabled us to communicate internationally. Many voice actors have demonstrated and adjusted that working from home does not affect performance or audio quality.

2.High demand for eLearning

In 2019, almost half of all higher education institutions presented no online courses, and thus this resulted in a shift to distant learning. Due to the pandemic, almost all learning was done remotely. Webinars and corporate training are both now available online.

This option has helped in the improved need for educational media and instructional designers to record audio through voiceovers.

The eLearning marketplace in the US is likely to develop by $21.64 billion over the next four years due to this rise in demand for voice overs for online training, digital content, and eLearning.

3. Figures that prove the demand for voice over is growing.

Several people connect Disney animations with voice overs, while this type of audio approach initially began in 1900, when Reginald Fessenden described the weather.

Later, voiceover work has ruled the film industry, with the entertainment sector evidently in want of voice talent.

However, voice work has progressively gained popularity as a marketing and advertising tactic across many other industries, giving marketers and content producers a means to engage with customers without relying solely on images.

The mandate for voice talent is growing, whether for video games, radio commercials, TV advertisements, audiobooks, or everything in between.

The ten statistics below will establish this:

Animated videos make up 33% of corporate advertising

National radio revenues are estimated to have a 6% to 8% rise.

There are over 31 billion IoT devices in homes globally.

Audiobooks will strike $19.4 billion in 2027.

Voice assistant growth will touch $3.42 billion in 2022.

Audio advertising is estimated to grow by 6.4% in 2022.

Podcasts will have 424.2 million listeners in 2022.

75% of distant workers listen to radio while working

Explainer videos can increase revenue by 80%.

Voice actor job growth is estimated to rise up to 15%.

The data is truthful. Audio-based content is quickly growing, and the time has come to involve in this dynamic production and marketing. To overcome your marketing approach in 2023, employ a just-for-you, customized brand voice to interact with consumers in a way that sounds and feels authentic.

4. Increase in online Voice-powered devices & applications, audio platforms

Due to the swelling interest in online marketing and remote jobs, there is bound to be an expected increase in online audio platforms where voice ads may be placed. There will also be a rise in the demand for voice-powered devices and applications.

Voiceover trends show that many businesses will implement and develop applications that allow less physical contact and vocal commands. Even the claim for video games has extended, and they are being unrestricted with skilfully united voiceovers, which is not certainly new but has been growing quickly.

For instance, Amazon and Google are emerging more voice-powered games for their assistance, resulting in gaming companies integrating voice assistants for support during the games.

5.  Assistants, Voice tech and AI

The demand and trend for voice technologies and other voice assistants have been rising quickly, setting the need for a touchless world. While some habits we established during the pandemic will fade, others will become in-built as brilliant health practices.

For instance, social distancing has compelled numerous businesses to implement voice technologies in order to reduce contact. Thus, there is a rise in demand for voiceover talent who can deliver messages for functions such as using vending machines, running elevators or even opening doors.

Though voice performers’ key duty will not change, the means we consume voiceover will.

6. Increase in Tech-savvy specialists and talents.

If 2020 has shown us anything, it's that priorities may quickly change for businesses as well. The pandemic has caused brands to progressively turn their attention to the audio market. Independent voice actors are honing their skills and gaining more tech knowledge due to the increase in remote opportunities and jobs.

As a result, online voiceover work will have the similar level of quality control as work done in physical studios. With the growth of remote productions and home studios, we have started to notice this trend toward technically savvy voice actors.

As they get more accustomed with cutting edge technology, voice actors become more capable at audio editing and creation, decreasing their reliance on audio producers and studios and for simple projects.

Even better, freelance websites and online training have made it possible for some voice actors to make the maximum of their several talents. Having a voice actor who can provide both the services like audio editing and narration themselves becomes an excellent deal for clients looking for affordable services.

Wrapping up

With the above trends in mind your voice over business hits the right spot. Acadestudio is a professional audio voice service provider catering to the needs of business and individuals.

Our quality voice services online are delivered by native voice over artists. We have a huge team of artists with expertise in over 99+ global languages. 

whole credit of this blog goes to:  Voiceover talent and voice seekers should be aware of these 6 trends in 2023 (williambloggerusa.blogspot.com)

[avaliveradio]

Garmonsway, Gibbon and Harrington A Love Like This is about valuing a relationship

Artist: Garmonsway, Gibbon & Harrington

New Release: A Love Like This

Genre: Rock Ballad

Sounds like: It has a bit of a Greg Lake feel to it. Also, perhaps a bit of Traffic/Steve Winwood. People also mention that some of my songs have quite a Cat Stevens feel.

Located in: Newbury, UK

‘A Love Like This’ is about valuing a relationship that you have. Strong relationships find a way through the ups and downs of life, and this song reflects on that, and also on some of the choices we make through life. I’d written a nice set of chords and melody in the summer of 2019 that just cried out for some lyrics about the impact of a loving relationship. 

Over the next couple of months, I tried a few ideas out but settled on some lyrics I’d written for my wife a few months before and brought them into the mix. The idea fitted nicely so I worked on that some more and there it was! I’d sent early recordings to my ‘Garmonsway, Gibbon & Harrington’ friends, and ‘A Love Like This…’ was chosen. Franky Gibbon got to work adding more instruments and production. There wasn’t a great deal of time pressure, so as musicians called by his studio, a couple more contributed as they caught the vibe. Martin Peel gave the track extra emotion with some great sax playing – Martin also played tenor sax one of our earlier releases ‘Our Heroes’. Ian Hamilton also called by and added the backing vocals, again he had contributed percussion to our earlier Northeast album trach ‘One Way Conversations’.

The music...

I joined up with Al Harrington and Franky Gibbon for an ep, NorthEast, released in 2019, which worked out great – we all gel musically. This is the follow-up single and we are planning some more recording in the future. They are both very experienced and innovative musicians, friends, and also great to work with, so we’re looking forward to more positive times in the studio as soon just as we can get it organized.

As with the previous ep, I also asked another of my school friends, Les Mann, to suggest an artwork for the cover, based on the words. Les is a very experienced photographer and he provided the lovely cover picture to compliment the song.

Thanks to you all – it’s great to work with such a talented and positive team of friends!

Right now we are... I try to keep developing more of a ‘persona’ to my original songs, bringing together the best of my rock and acoustic roots. When starting, I was strongly influenced by bands like Traffic, King Crimson, and ELP, who could move easily between very acoustic and very rock-driven sounds, sometimes all in the same song. It’s very gratifying to be able to use these different approaches while trying to keep a unique style of my own.

Artists Bio.. I’m just happy writing a range of songs right now, then picking the best ones for further development. I’ve been spending a lot of time subscribing to webinars over the past few months to develop all aspects of my approach – songwriting, mixing, and production. It’s given me tons of new ideas to try out and experiment with. In the meantime, the next single after this will be a collaboration with vocalist Lilijan Rose, our third, so I’m very much looking forward to letting you all hear that as well.

Franky Gibbon and Al Harrington are based in the North East of England and have vast experience in the music industry. Franky toured with a lot of the bands in the 70s, sharing a stage with everyone from Captain Beefheart to Supertramp. More recently he has worked with Paul Weller on live shows. Al has an impressive blues pedigree and has worked with many artists including Paul Rodgers of Free, Bad Company, and a reformed Queen.

LINKS:  https://open.spotify.com/album/5T1nOkDP1sc2ExZSyO6Las https://twitter.com/bestroomsongs https://www.instagram.com/alan_garmonsway https://www.facebook.com/BestRoomSongs www.alangarmonsway.com

[onlineschoolinginindia]

How Online Schools are Implementing Personalised Learning?

We live in a world where we have the ability to customise almost everything to satisfy our needs. But, have you ever thought of giving your child a personalised education to meet their needs?

Thanks to the lockdown as a result of the pandemic, eLearning and online schools have revolutionised the education industry. Unlike traditional chalk and board teaching, online learning is simple, straightforward, and effective.

Online schools are shifting towards personalised learning in which academic-support strategies are tailored to students’ needs, talents, and interests. This also makes learning fun, and it can benefit students and teachers in the long run. Let's find out more about how this happens.

What is personalised learning in education?

Simply put, personalised learning refers to embracing diverse educational strategies to address students with distinct interests, needs, and cultural backgrounds.

Although personalised learning focuses on students’ interests and needs, it doesn’t mean developing individual education plans for each student. Instead, it empowers students to take the course of their choice and take control of their learning. Online schools offer personalised learning which involves multiple online courses and flexible seating arrangements.

eLearning benefits not just the students but also the teachers. You must wonder now, how could it help the teachers? Teachers in online schools can spend more time creating high-quality educational plans for students instead of coordinating with them. Thus, they can develop the best study material to help students learn.

Why is personalised learning crucial in online homeschooling?

Personalised learning is a student-centric approach. However, it meets the needs of the students and helps teachers in online schools deliver a tremendous online experience to them. Here are some ways in which personalised learning can help students:

Allows students to express their curiosity

Allows them to work using modern tools and technologies

Increases their motivation

Saves their time

Improves knowledge retention

Personalised learning in online homeschooling also allows students to explore a wider scope of knowledge and ask questions. They can also have face-to-face conversations with the teachers like in offline schools.

Four personalised learning strategies used by online schools

So, now that you have a glimpse of what personalised learning is, let’s discuss how online schools implement the best-personalised learning strategies:

Allows students to take part in online conferences actively

Videos play a crucial role in retaining students and boosting engagement. In fact, according to Next Thought Studios, more than 93% of teachers claim that videos are an excellent source of education. They enhance the students’ online experience and make it easier for them to learn and recall.

Most online schools conduct webinars to help students boost their knowledge in multiple areas. For example, 21K School, India’s first online school, conducts weekly Zoom webinars to allow students to ask questions to the principal, teachers, and visionary founders.

This is a best practice that encourages students to prepare and ask questions. It helps boost self-confidence and improves the students’ communication skills.

They use edTech tools

Indeed, modern tools have helped several businesses to streamline their operations - and the education industry is no different.

Leveraging modern tools can make teachers’ and students’ lives easier. 21K schools use an AI-based platform to generate a unique login ID and password for students. This helps students log in from anywhere.

Through edTech tools, schools conduct online tests for students. These AI-based tools help teachers determine the improvement required in students and identify each student's strengths and weaknesses.

When students learn to use these ed-tech tools, they can enhance their computer literacy skills - the most demanding skill of the future.

Set up personal learning paths

The beauty of personalization in eLearning is that it allows students to choose what course or lesson they want to study first and in which order.

By implementing the right personalised learning strategies, most schools can retain students as it allows them to develop different skills at different paces. Moreover, it will enable students to create their learning path based on their progress, motivation, and goals.

Not only can students benefit from personalised learning, but teachers can also closely monitor the performance of every student and provide support when needed.

Lets student show initiatives

Another great thing about personalisation in E-learning is that it allows students to take part in solving a problem actively.

In online homeschooling, teachers give students the assignments and allow them to choose the medium or source to complete them. Also, they provide them with the freedom to use their methods or technologies to solve a problem.

Thus, online schools help students by making them feel motivated and comfortable in the digital learning environment. Moreover, it allows students to put their best foot forward to showcase their creativity.

The future of personalised learning in online homeschooling

Personalisation in eLearning is slowly gaining traction, and it is all set to take online education to the next level.

Education is the future of the students. Schools must create an educational plan based on reality. Every student is different and has different learning capabilities. For instance, some students can quickly solve Mathematics problems, while others are champions in Social Science.

Once you acknowledge the reality, you will understand the importance of eLearning and its future. Online homeschooling is a unique option that provides your child with the best quality education. It is made to satisfy your child’s needs and interests and help them learn better.

Conclusion

Gone are the days when students gained little after churning out stacks of study guides. The year 2020 gave eLearning a much-needed push as a result of the pandemic.

When enrolling your child in online schooling, you will ensure that you give them the best quality education. Online homeschooling is tailored to students’ needs and interests and helps them learn the most demanding skills for a bright future.

[nyfacurrent]

Announcing | Newly-Revised Second Edition of “The Profitable Artist”

Comprehensive “how-to” guide to being a professional and profitable working artist now available for purchase.

While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists worldwide, the expert staff of The New York Foundation for the Arts (NYFA)—in conjunction with outside professionals—have compiled a best practices approach to planning and organizing an arts career.

In The Profitable Artist: A Handbook for All Artists in the Performing, Literary, and Visual Arts (Allworth Press, 2018), NYFA has identified common challenges; examined specialized areas of strategic planning, finance, marketing, law, and fundraising; and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice. This newly-revised edition has made considerable updates to reflect changes in the legal and financial landscapes, the vast shift in the tools and culture of both social media and fundraising, and proven planning methodologies from the startup community. 

The invaluable guide, which is edited by Peter Cobb, Felicity Hogan, and Michael Royce, appeals to artists in all disciplines of the literary, media, performing, and visual arts—from recent art school graduates to established artists undertaking new arts businesses, to artists seeking more from their careers at any stage.

Retail Price: $24.95 NYFA’s Price: $20.00 (plus shipping)

Click here to purchase. For more information and international shipping costs, please contact learning@nyfa.org. If you encounter technical difficulties when purchasing the book, please contact learning@nyfa.org.

The Book Includes:

●    Techniques for planning your career ●     Innovative fundraising tips ●     Best practices for marketing and selling your work to new audiences ●     Networking strategies for a digital world ●     Budgeting and financial basics made clear ●     Legal requirements and terminology in plain English

Online Learning Initiative

In conjunction with the second edition of The Profitable Artist, NYFA has launched a new Online Learning initiative that provides professional development workshops for artists, arts administrators, and arts professionals nationally and internationally through a webinar platform. Starting September 25, the online workshops will cover topics including strategic planning, finance, law, marketing, and fundraising. More details and how to register here.

Praise for The Profitable Artist

"Drawing from the expertise of legal, financial, and marketing advisors, The Profitable Artist provides an indispensable, user-friendly guide to developing a successful artistic practice. Comparing tactics to those used by successful start-ups, this thorough guide provides valuable guidelines from a range of consultants to contextualize those factors that can make or break creative businesses. The NYFA Artist as Entrepreneur Boot Camp has been a huge positive resource for our students at RISD, as they develop their freelance practices and set up studios and businesses. The same methods employed there form the basis of this book, now broadly available to emerging practitioners. The book is easy to navigate—readers can dip in and out of topics on an ‘as need’ basis on subjects such as protecting intellectual property, developing new audiences for projects and events, planning for retirement, pricing work, optimizing digital tools, fundraising, and many other detailed aspects of building a career. This valuable reference provides artists with essential tools to develop a successful and sustainable practice. – Rosanne Somerson, President, Rhode Island School of Design (RISD)

"The Profitable Artist is a goldmine for citizen artists of today who are looking to weave their art into the fabric of our society. The importance of recognizing one’s role and responsibility as an artist is more important today than ever before. It is about defining the purpose and relevance of one’s creative enterprise, and this resource offers meaningful insight in this space." – Aaron P. Dworkin, Professor of Arts Leadership and Entrepreneurship, University of Michigan, and Afa S. Dworkin, President and Artistic Director, Sphinx Organization

"Back by popular demand is the second edition of The Profitable Artist. Its debut is as timely as the first edition. Much of the useful information in The Profitable Artist dovetails with recommendations contained in CreateNYC that support individual artists. It continues to be an invaluable resource of information and pathways to success and independence for artists everywhere!” – Ben Rodriguez-Cubenas, Program Director, Charles E. Culpepper Arts & Culture Programs, Rockefeller Brothers Fund, and Chair, Citizens’ Advisory Committee for CreateNYC

This book is part of NYFA Learning, which includes professional development for artists and arts administrators. Sign up for NYFA’s free bi-weekly newsletter to receive updates on future programs.

Image: An artist reading the newly-revised second edition of The Profitable Artist. Photo Credit: Amy Aronoff for NYFA

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Link to recording: x

This was a webinar artist talk with Kayla Tange.

The notes I took are under the cut.

Kayla Tange

Started with poetry.

Using different media.

Learning new ways of communicating and language.

Sex work ties in with Tange's performance artwork.

Confession

About boundaries.

Asking which ways your boundaries have been crossed.

Non-verbal boundary.

Boundaries

Being on display

Public sanctuary space.

Drawn on childhood memories.

Past performances.

Literal, bordering satire.

Challenging emotions with humour.

Answer/emotion.

Burlesque/performance art.

Dear Mother

Visual letter to her birth mother.

Took 2 years to film.

Childhood footage.

Man Eater (2021) - Performance

During pandemic.

Help strippers help other strippers.

Control over her image.

Dancer and Artist - Balance?

Not a conscious decision.

Work + Create.

No Studio.

Turn to the stage, live studio.

Disasters on stage, trying things out.

More compassion for herself.

Disrupting Art Space

Finding your people - Shared experiences.

Comfortable in nightlife.

Meeting people in unconventional spaces.

Keep going with work; don't give up!

Identity

Exploration, shifting, collaborating.

Others have faith in you.

Identity at the forefront and not sometimes - shifting back and fourth.

Easy to explore your own identity.

Personal role as a creator?

Redefine what success means.

What happens when you get there?

Community, collaborating.

Lifting other people up.

Major Influences and Inspiration

Listening to others stories.

Transformation.

Practice can shift - that's fine!

Performance video artists.

Other artists she knows personally.

Community.

Creative Process?

Serious, jokes, evolving.

Use previous material.

Recycling old projects.

"Wouldn't it be funny if we did this?"

Memes.

Advice?

Keep going!

Stories are a valuable medium.

Be yourself.

Don't mould yourself into anything else.

Taboo/Controversy/Negative comments.

Only do work that is true to yourself.

Painting herself into a box.

Don't compromise values.

Relationship with technology.

Threatened to be banned from Instagram.

Fun, necessity, annoyance.

Artists are resiliant, creative.

OnlyFans?

Complicated.

Youtube, Vimeo, etc.

Hindering but exciting.

Approach to collecting information from sex workers.

She approached people she has known for a long time.

They can feel comfortable and be honest and open.

Open to suggestions.

Respect boundaries.

Something you'd tell younger artists/yourself.

It's okay to make mistakes - a lot of them.

Mistakes can be fuel for your work.

Things you went through aren't shameful.

[nummero123]

Tips for Reducing Customer Acquisition Costs (CAC)

Regardless of network, it is apparent that the digital sector has become a competitive one for enterprises. 

Every brand on the internet is vying for the same consumers' attention (in some way), making effective marketing to your target customer more challenging. 

Furthermore, the average cost of pay-per-click commercials is rising.

It is critical to ensure that your systems and processes for acquiring new clients through these channels are cost-effective.

Aside from launching or sustaining carefully planned paid advertising campaigns, 

there are some strategies you can utilize to reduce your client acquisition costs, 

or at the very least make that figure sustainable and scalable over time.

So, in this piece, I'll define customer acquisition and customer 

acquisition cost (CAC), explain the difference between CAC and CPA and provide 11 strategies and tactics you may use to reduce your customer acquisition cost.

What is customer acquisition?

It implies acquiring paying clients for your company, just as it sounds. 

It does not, however, apply to the single action of clicking "buy" or signing a contract.

 It covers the entire journey from prospect to paying customer.

For some firms (particularly e-Commerce), that road may be brief, with few stops along the way. 

Others with a lengthier sales cycle may have to wait weeks, months, or even years.

Regardless, a customer acquisition strategy attempts to make every step of the client acquisition process as easy as possible

 allowing you to achieve the highest potential conversion rates.

Building up and understanding your company's funnel is one of the most difficult tasks any marketer can take on, 

especially when you don't have the data to back up your judgments. We'll get to that later, but first, let me explain the distinction between CAC and CPA.

Customer acquisition cost vs cost per acquisition

We must emphasize that customer acquisition cost (CAC) is not the same as cost per acquisition (CPA).

What is customer acquisition cost (CAC)?

Your customer acquisition cost calculated by dividing your total advertising spend by the number of new customers gained as a consequence. 

CAC is the most significant parameter for executing direct-response advertising campaigns, 

although it often used to measure the success of your marketing at the business level, rather than the campaign level.

What is cost per acquisition (CPA)?

The cost per acquisition, on the other hand, is a campaign-level measure. 

CPA is simply the cost of acquiring a lead (anyone other than a paying client), whether through a material download, free trial, demo request, or any other type of contact information input with intent.

CPA is crucial in the overall scheme of things, but the conversion rate across the funnel is more so. 

Assume you're generating leads for a sales demo or consultation. 

Although this lead type is considered low-funnel, there may be a significant disparity in how many leads convert on this activity and how many of them become paying customers.

Depending on the nature of your organization and sales processes, 

you may be able to accept a higher CPA if the conversion rate and return on ad spend are good. When competing for premium ad real estate with other firms, this becomes critical.

As previously noted, if you are running e-commerce advertisements, the difference between CAC and CPA may be negligible because you can see whether your ads are making you money instantly.

The first action a user may take is to visit your online store and make a purchase.

How to lower your customer acquisition costs

In this section, I'll go over strategies and tactics to help you reduce your client acquisition costs, or at the very least, 

start thinking about how to enhance the overall efficiency of your marketing funnel.

1. Have tracking in place

I cannot emphasize how vital it is to have precise tracking in place. 

You need to know which traffic is coming from which channel and, preferably, which campaign, from ad click to website visit, lead, and customer.

Don't merely direct customers to a landing page without first enabling conversion tracking on each platform.

That is where you will be able to obtain the baseline CPAs and optimize the campaigns themselves.

It is critical to be able to tie performance to specific campaigns,

 whether you utilize individual landing pages or forms relevant to the channel you are advertising on or construct UTM parameters. 

Also, remember to build up conversion values so that you can immediately link paid advertising expenditure to leads in your pipeline.

2. Set a baseline

Given the significant disparities across firms and sales cycles, determining your CAC may take some time. 

If leads enter your pipeline but take months to convert to clients, you may appear to be losing money for some time.

This is why it is critical to establish baseline conversion rates for your promotions, channels, and platforms. 

You can begin to reliably anticipate the CAC if you learn the average conversion rates across your funnel.

3. Align your ads accordingly

Yes, leads obtained through a demo request are far more likely to become paying customers than leads obtained through a content download.

 An ad providing a free trial for a project management platform, 

on the other hand, is unlikely to do well among individuals looking for project management advice or templates. 

In this case, it might be more appropriate to market a free guide or template. 

Based on who engaged with each preceding ad, you may then build retargeting advertisements for gradually lower-funnel offerings.

4. Have a clear path to conversion

This section could have  titled "optimize your funnel," but it would oversimplify the argument I'm attempting to make.

 The minor components of promotions or offers make up the larger framework of the marketing funnel.

In addition to ensuring that your offers correspond to your consumers' 

state in the funnel, you should also ensure that your subsequent offers correspond to the path they are most likely to take. 

For example, the top of your funnel could include content downloads, 

but you could have numerous distinct types of content.

 It was critical to strategize that content and align it with the target audience's needs, as well as to provide a direct path to sales from that conversion.

And then, be sure to strategize your subsequent offers. 

Leads that download guide A might be interested in a different retargeted ad offer than leads that downloaded guide B, or who used your free tool.

Create progressive, but obvious, conversion routes based on your sales cycle and the offer that generated the lead. 

In this manner, you can avoid drop-offs in lead-to-sale conversion rates.

 For example, a material download that is only distantly related to your product or service may require numerous more small conversions before it converts to a customer. 

You want to plan out each layer of your marketing funnel so that it exactly aligns with sending prospects to sales at the right speed.

5. Use landing pages

There are techniques to boost conversion rates without changing a single landing page, but this should not be your entire plan.

Many people are still not using them, in my opinion. 

In other words, they construct ad campaigns that bring people to their website in the hopes that they would convert.

 Even if your website is conversion-optimized, 

I advise against doing so because there are too many options on your website that can

(and will) distract the user from converting to the action you are targeting with your ad.

Create landing pages that are relevant to the offerings in your ads, with the single CTA on the page being the action you want customers to take.

And this is where you can incorporate critical facts in your landing page copy to address any reservations, communicate your value offer, and increase conversions.

6. Optimize your website and landing page experience

For decades, one of the most prominent topics of conversation has been the online experience. 

Books, blogs, movies, and webinars have all emphasized the critical role that your website plays in turning prospects into consumers.

First, your ad and landing page must be completely consistent (learn more in our landing page tips). 

The copy and visuals should have the same look and feel and convey the same idea.

There should be no cognitive dissonance between these two elements. 

The ad should exactly aligned with the page to which users are directed.

 This is one of the simplest methods for increasing conversion rates and lowering customer acquisition costs.

7. Get into the weeds of conversion data

Whether it's through Google Analytics data or the conversion statistics supplied within advertising platforms (YouTube Studio may surprise you), 

it's critical to understand as much as possible about the conversions that are taking place, such as:

What time of day is it?

Which weekday is it?

What are the devices?

If you find that the majority of your leads convert between the hours of 9 a.m. and 5 p.m., 

Monday through Friday, schedule your advertisements to run solely during those hours to get the most out of your ad spend and minimize your CAC.

If you notice that desktop users are more expensive to acquire but of higher quality, 

you should allow yourself to spend more money on acquiring these people and delete or separate mobile users totally.

Get into the weeds with your conversion statistics so you can spend more only where and when you need to, rather than increasing total costs and wasting money.

8. Check your placement settings

There are various layers to a great paid ad approach that may require several blog posts, but a lot can accomplished simply by paying attention to how your campaigns are set up.

The first detail to double-check is the placements targeting on Facebook or YouTube.

Many businesses, for example, will run direct response campaigns with the “automatic placements” feature activated at the ad set level:

This includes the “Audience Network,” which will serve your Facebook ads across other app assets.

Historically, the Audience Network has resulted in relatively low-quality clicks and few, if any, conversions. 

Although Facebook's algorithm designed to produce the maximum results for a given aim, there is frequently a significant amount of money wasted on Audience Network placement.

9. Check your location settings

Location targeting in Google Ads is another example of a campaign setting that might influence CAC.

 When you browse through the settings for your search campaign, you will discover a section for locations:

If your company needs to deliver advertising to people in a specific location, 

expand the locations tab and pick "people in or often in" your target area, then specify any necessary exclusions.

Often, the simplest things in the layout of a paid advertising campaign can have the greatest impact on the quality of leads you drive through it—and, ultimately, your CAC.

10. Use bidding strategies

Your bid strategy is the final aspect of paid advertising that might affect your customer acquisition cost.

 Using bid tactics (at least within Google and Bing) can significantly enhance your base CPA and, as a result, your CAC.

Target CPA bidding has proven to be an efficient approach for maintaining average costs for sponsored search ads with campaigns that have enough conversion data.

Of course, there are many more aspects and levels to the funnel than the prices at the top, but you should take advantage of every opportunity to improve these KPIs. 

When deciding how competitive to be, keep the audience (or keyword) and the funnel/promotion in mind.

11. Create great content

You can't get away from it. 

Content is always the key to marketing success. 

The guides and collateral you create, the copy on their landing pages, and the ad copy that promotes them (and other non-content offers).

Conclusion

As you can see, cutting client acquisition cost (CAC) 

requires boosting conversions and lowering the cost of those conversions (CPA) throughout your whole funnel for organizations with a longer sales cycle. 

You can contact Nummero if you are looking for the best marketing service top digital agency in Bangalore.

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Can I Download From Articulate 360 On Mac

Articulate Rise 360, the popular elearning authoring tool, is a go-to solution for rapid-deployment training. And that includes Google Chrome on both windows and Mac, but you can also use. I'd also recommend taking a look at the information here in terms of working on a Mac with Articulate 360. There are a few tools that are native to Mac such as Rise and Peek - the other authoring tools are specific to Windows. Download free e‑books on all things e‑learning. I signed up for a free trial of Articulate, but don't have a Windows license because I use a Mac. Can I try the free trial at another time - I wasn't planning to have to buy a Windows license. Collect consolidated feedback from stakeholders on interactive training courses built with Storyline 360 and Rise 360. Perhaps with the new Office 2011 for Mac, Articulate can finally create the Mac version. We should contiue to request this as a need as using Windows on the Mac is not idea since we have to purchase 2 copies of Office (mac and windows). Peek 360 automatically uploads your screencasts to Articulate 360 when you're done recording. And you can download your screencasts from Review 360 at any time as MP4 videos or LMS packages. But Peek 360 also saves MP4 versions of your screencasts on your local Mac or Windows computer, which is especially helpful if, for example, your internet.

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Articulate 360 is a well-known authoring tool for creating eLearning content. Today, we’ll take a look at what it can do and compare it to 6 other authoring tools in terms of capabilities.

» What is Articulate 360?

Articulate 360 is an authoring toolkit that allows you to create interactive eLearning courses. Each app in Articulate 360 helps you produce a specific type of content. For example, Articulate Storyline is best used to create full-fledged courses with interactive elements, while Articulate Rise allows you to make minimalistic web courses in your browser. And those are the two apps. Articulate 360 offers 8 services (including the Library) to make sure you can create content for any learning situation. For example, screencasts may serve as software simulations for learning complicated programs, while quizzes help test students to see how they perform.

Now let’s take a closer look at each of the apps in Articulate 360.

Storyline 360

Articulate Storyline is a standalone desktop authoring tool for creating eLearning courses. You compile a course from blocks and connect them with each other.

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Next, you fill each block with relevant content. It could be a media file, a quiz, a software simulation, or an interactive table. Making a course from scratch in Storyline could be complicated for an inexperienced user, but that’s where Content Library 360 comes in. The library has over 4,5 million assets: photos, icons, characters, and templates. For a shortcut, you can take a slide template, fill in the text, and add a few images.

Studio 360

Articulate Studio is three apps for authoring specific types of content. Presenter is a PowerPoint add-in that allows you to create interactive slide courses. Quizmaker makes quizzes and surveys. Engage is an app for making interactive tables, timelines, boards, and conversations. So basically, you can make the same content with Studio or Storyline.

The difference is that Storyline is a standalone app, while Studio requires PowerPoint. The two services are also different in their capabilities. For example, Studio doesn’t support custom interactions, software simulations, or native screen recording. You can import Studio files into Articulate Storyline, but not the other way around.

Or it can be installed later before you install Adobe applications. Jre for mac 10.6.8 download. Apple recently changed the way it includes Java in Mac OS, and with Lion, Java is no longer preinstalled. Adobe and Apple have worked together to ensure that you can install Java at OS install time. It is now an optional install that you must select.Since current Adobe installers and applications were built before these changes by Apple, Adobe software anticipates that Java is installed.

While Studio may feel limited compared to Articulate Storyline, it has its uses. If you work frequently in PowerPoint and are used to its interface, you can make awesome courses with Studio in no time. It’s also best used for making quick quizzes that don’t need a wide range of features, like surveys or questionnaires.

Rise 360

Articulate Rise is a web-based authoring tool, so it requires no installation. It is more minimalistic and offers a different approach to creating courses. Rather than customizing slides with interactions, you create pages from existing templates and fill them with text, videos, and images. Responsive courses automatically adapt to any screen size: tablet, smartphone, or desktop.

Replay 360

With Replay, you can record and publish screencasts. The recording process is simple and can be done in a few clicks. After you’re done recording, the video automatically appears in the Replay editor. Now you have an option to publish it to Articulate servers or render it as a .mp4 file on your PC drive. Articulate Replay can also be used as a video editor, as it supports the most popular video and audio formats. However, it doesn’t have complex filters and features that professional video editors have, and it struggles with large video files. So it’s best to use it as a screencast recorder.

Peek 360

Peek is another option to record screencasts on PC or Mac. Unlike Replay, it doesn’t have an editor, so you can’t edit the videos you record. However, you can upload a recording to Articulate 360, and then either share the video with a link, download it as an MP4 file, or download it as a SCORM file if you want to use it in an LMS later.

In conclusion, use Peek if you want to share your screencast quickly without editing.

Review 360

Articulate Review helps you gather feedback from your content. When you publish to Articulate servers, you have an option to share it with other people, like team members or clients. They can leave comments for each individual block in the course, for example requesting you to change the character or make the slide more informative. This makes gathering feedback orderly and easy. Watch this detailed Articulate tutorial on Review 360:

Articulate 360 Training

This service offers live eLearning training from the Articulate team. Beginners can learn how to make courses and what they should focus on to grab the learner’s attention, and more experienced authors can learn about updates. Because the training is done in webinar form, the viewers can ask questions and get answers in real-time.

» What are the Alternatives to Articulate 360?

Articulate 360 is a strong authoring toolkit that offers various eLearning services. But what if you don’t need all the services? With so many apps available, you may end up using only a couple for making your content. If that’s the case, you might want to look for an authoring tool that offers a different approach. There are many course makers out there, and we’ve picked 6 free and paid tools that can be a great alternative to Articulate 360.

iSpring Suite

iSpring Suite is another popular authoring tool. It allows you to create digital courses, quizzes, visual interactions, and video courses. In terms of authoring, it’s similar to Articulate Storyline, but it offers more. A neat bonus that Studio 360 doesn’t offer is two tools for making flipbooks and dialogue simulations.

What makes iSpring Suite stand out is the speed at which you can create content. Thanks to the pre-built assets and templates available in the library, you can author professional-looking courses from premade PPT presentations without hassle.

Here’s what you can do with iSpring Suite:

› Create full-fledged digital courses; › Create interactive quizzes; › Make educational videos, like video lectures or software simulations; › Use dialogue simulations for soft skills training; › Turn existing PDF and Word files into digital books with flipping pages in a few clicks; › Access the content library for thousands of assets: course templates, characters, backgrounds, objects, and more.

Adobe Captivate

Adobe Captivate is another popular authoring solution for professional eLearning developers. It’s a strong toolkit that allows you to create digital courses from PowerPoint files or make them from scratch in the editor. You can create multiple layers for each slide, and it’s easy to edit them on the fly once you become accustomed to the editor. This opens up vast design customization opportunities.

In its latest iterations, Captivate started to focus on interactive videos and VR. It’s one of the few eLearning tools that allow authors to create VR experiences that can be used for training.

Here's what you can do with Adobe Captivate:

› Turn PowerPoint files into eLearning courses enriched with videos, characters, images, and other interactive elements; › Turn ordinary videos into interactive courses by inserting pop-up questions and media in the video feed; › Create digital courses from scratch using Fluid Boxes — containers that keep text and media aligned whenever you drag or resize them; › Create educational VR experiences and engage your learners in life-like scenarios.

Brainshark

Brainshark is two things: a web-based authoring tool for creating eLearning content and a platform for sharing it. When you’re done creating, you can publish the course on the Brainshark platform and share it with your employees. The results are stored in the platform and can be accessed for statistics by the administrators.

In terms of authoring, Brainshark is similar to Rise 360 because you make the content right in the browser, but the content presentation is different. With Brainshark, you can upload video recordings, podcasts, and presentations to compile a web course, or make a quiz using the web tool itself.

Here's what you can do with Brainshark:

› Create web courses to train and coach your sales teams; › Integrate your portal with Salesforce or Microsoft Dynamics to get detailed statistics; › Incorporate data from classroom training.

mAuthor

mAuthor is a web-based platform for developing eLearning content. You create courses using the authoring tool and then publish them on the platform. It’s also possible to save a course as a SCORM package if you plan to upload it to an LMS.

Thanks to the responsive design, you can always check how your course ends up looking on a tablet, smartphone, or desktop.

Here's what you can do with mAuthor:

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› Create courses using the WYSIWYG editor; › Use pre-built functional modules for different content types: quizzes, math functions, games, and more; › Publish your content on the mAuthor platform, complete with roles, tasks, feedback, and progress tracking.

iSpring Free

iSpring Free is a lightweight PowerPoint add-in that allows you to turn presentations into eLearning content. Just like the name suggests, the tool is 100% free.

With iSpring Free, you can create two things: interactive quizzes and courses. The quizmaker tool offers two quiz formats: graded and survey (no grades). Both support 3 question types: multiple-choice, multiple response, and short answer.

You can publish the quiz on its own or add it to your PowerPoint presentation, just like in iSpring Suite. Additionally, you can add web objects and YouTube videos to the slides. Once your presentation is finished, you can publish it as an eLearning course to an LMS or a website.

That’s all iSpring Free can do. While there are not so many options compared to Articulate, it’s perfect if you’re looking to create slide courses quickly and for free.

Adapt

Adapt is a free web-based authoring tool. In order to use it, you first have to prepare your web server for installation, download the Adapt installer, and install it either on a server or your PC. If you’re clueless about this procedure, follow this step-by-step installation guide.

With Adapt, you can make questions, presentations, and assessments in your web browser. You do so by adding blocks to the course page and filling it with content, such as questions, assessments, or media files.

Adapt is pretty limited in terms of capabilities, and you don’t have access to a content library like Articulate and other paid tools offer. However, it’s free, and might be perfect if you’re looking to get started on eLearning authoring.

Authoring toolArticulate 360iSpring SuiteAdobe CaptivateBrainsharkmAuthoriSpring FreeAdaptTypeWeb-based & DesktopDesktopDesktopWeb-basedWeb-basedDesktopWeb-basedEase of UseInteractive ElementsCan use existing content*Mobile-Ready Content

Mac google chrome disable auto open pdf download. *These authoring tools can turn existing content, such as PPT and PDF files, into eLearning courses.

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[trylkstopocket]

10 Ways to Get New Customers

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”

1. Ask for referrals. Referrals are one of the best ways to get new customers—but if you sit back and wait for your current customers to refer their friends and family members to you, you could be waiting a long time. Take charge by implementing a system for actively soliciting referrals from your satisfied customers. Build referral-generating activity into the sales process. For example, send a follow-up email asking for a referral after a customer has received their order from your e-commerce site. Have your B2B salespeople ask for referrals when they follow up with customers to answer questions after the sale.

2. Network. Generate good old-fashioned word-of-mouth by participating in networking organizations and events relevant to your industry and your customers. Be sure to approach networking with the attitude, “How can I help others?” rather than “What’s in it for me?” By thinking about how you be of service, you’ll build relationships that lead to new customers.

3. Offer discounts and incentives for new customers only. Introductory offers, such as a two-week course at your karate studio for $100, can lure curious customers in your door by providing a low-risk way to try your products or services. Track which customers redeem the special offer, then target them with marketing message encouraging and enticing them to keep buying from you.

4. Re-contact old customers. Everything old can be new again—including old customers who haven’t done business with you in a while. Go through your customer contacts on a regular basis and, after six months or a year without an interaction or purchase, reach out to dormant customers with a special offer via email, direct mail or phone. They’ll be glad you remembered them and want to win them back.

5. Improve your website. These days, consumers and B2B buyers alike find new businesses primarily by searching online. That means your website has to do some heavy lifting to attract new customers. Give your website a once-over to make sure that the design, content, graphics and SEO are up-to-date. If this isn’t your strong suit, it’s worth enlisting the services of a website design company and/or SEO expert to help.

6. Partner with complementary businesses. Team up with businesses that have a similar customer base, but aren’t directly competitive, and strategize how you can target each other’s customers to drive new business to each other. For example, a maternity clothing website and a baby products website could pair up to offer discounts and deals to each other’s customers.

7. Promote your expertise. Generate interest—and new customers—by publicizing your expertise in your industry. Participating in industry panel discussions or online webinars, speaking at industry events or to groups your target customers belong to, or holding educational sessions or workshops will impress potential new customers with your subject expertise.

8. Use online reviews to your advantage. Does your business get online reviews from customers? Cultivate your reviews and make the most of them. Link to reviews on your website and post signage in your location urging customers to check you out on Yelp (or wherever the reviews are). Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.

9. Participate in community events. All else being equal, most people like to support independent businesses in their communities. Raise your profile in your community by taking part in charity events and organizations. Sponsor a local fun run, organize a holiday “toys for kids” donation, or supply a Little League team in your city with equipment. It gets your name out there, which helps bring in new customers.

10. Bring a friend. Offer 2-for-1, “buy one, get one free” or “bring a friend” deals to get your “regulars” to introduce new customers to your business. For instance, a restaurant could offer a “buy one entrée, get a second for free” special to attract more customers. You can even get specific: “Invite a friend to try our new happy hour specials!” to let customers know you're looking to introduce your business to a wider customer base.

[remelitalia]

10 Content Marketing Trends for 2021 and Beyond

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years.

However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape.

What worked last year may not be enough to creep ahead in 2021.

Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave.

Here, we’ll detail some trends to keep an eye on in 2021, but before we do, let’s look at why content marketing keeps evolving.

Why Does Content Marketing Change so Frequently?

Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and social media all require us to stay on top of things.

Then there are the platforms themselves that change. Established sites like Facebook have started to attract an older demographic, while newer platforms like TikTok appeal to a younger audience.

To reach their audiences effectively, content marketers must adapt their strategies to meet these changing trends.

10 Current Trends in Content Marketing

More recently, adaptability and flexibility have been central to content marketing. However, many of the preferred marketing methods remain the same.

Although many current content marketing trends are a continuation or evolution of existing ones, some trends are gaining considerable ground.

1. Building Communities

With as many as 24 million e-commerce stores out there, you need to find a way of getting noticed.

You achieve that in such a crowded space by developing a community.

Community marketing isn’t about getting a quick sale—it’s about engaging with customers while building trust and loyalty and reaching a wider audience.

The Dollar Shave Club (DSC) is an excellent example of this. DSC works on a subscription basis and considers all of its members a part of the community.

In addition to its social media presence and a blog to engage with customers, DSC features members in its monthly newsletter and ensures its subscribers are at the heart of the business.

Then there’s ProBlogger.

You might know ProBlogger from its jobs board or its blog. However, its community side is a considerable part of the brand too. The community gives new and established bloggers the chance to come together and learn and collaborate.

It also offers:

networking opportunities

webinars

discounted books, tools, and events

community downloads

2. Optimizing Content for Niche, Long Tail Keywords

For a long time, the focus for marketers was long-form content. However, more recently, content marketing has stepped back from detailed, lengthy article guides. Instead, the use of niche, long-tail keywords is becoming more prevalent, as long-tail keywords are more specific and have less competition.

Further, using long-tail keywords makes it easier to get your content ranked on Google. That means more organic traffic, which is good news for marketers targeting a competitive niche.

Finding these long-tail keywords needn’t been difficult. You’ll find there’s plenty of free and paid-for tools available, such as:

Ubersuggest

Semrush

Wordtracker

Moz.com

You can also use:

the “people also searched for” feature on Google

Google Suggest

Google’s related search

Once you’ve narrowed down your keywords, you can then focus on a specific segment of your business and create content around the subject.

3. Hiring Content Teams With Diverse Skill Sets

In recent years, there’s been a consistent shift away from content churning.

The brands experiencing the most success with content marketing aren’t just flooding their audience with content. They’re taking a media publishing approach.

The process is just as important as the content itself now. Having a team of writers isn’t enough anymore.

Your company needs to create a broader strategy with a more diverse group of talent and skills to meet your audience’s demands.

That means good writing isn’t enough. The content team will need to grow and adapt for the next year and should include people who have talent in:

video production and editing

graphic design, illustration, and editing

audio editing and production skills

content optimization

content distribution and promo

strategy development, execution, SEO, and campaign management

communications and branding

4. Repurposing Content Across Channels

Repurposing content saves time, gets you in front of a different audience, and enhances your organic search.

This simply means repackaging it into a different format. For example:

turning blog posts into an eBook or newsletter content

embedding YouTube videos in your blog

transcribing your YouTube videos and distributing them as podcast, newsletter, or blog content

creating infographics from research and stats.

ESPN showed how effective content repurposing could be. When ESPN launched “We the Fans,” it distributed the content across a range of formats. Articles, podcasts, videos, and social media were all part of ESPN’s strategy.

As Chad Millman, VP/editorial director of U.S. digital content, explains, “The idea was to take advantage of all of ESPN’s platforms.”

You should consider doing the same for your business.

Content Marketing Trends for 2021 and Beyond

Looking forward, the need for marketers to adapt their content plans will continue, and we’re likely to see a greater increase in existing trends like Google’s Discover and stories to engage readers and keep them on the page.

Let’s take a closer look at these content marketing trends.

5. “Discover” Features

Yoast, Search Engine Land, and HubSpot are just some of those talking about Google Discover. It was formerly known as Google Feed, but it’s undergone a significant transformation since its launch.

If you’re not familiar with Google Discover, it combines news, evergreen content, along with visuals like photos. To fill the feed, Google uses AI and machine learning to understand a user’s search history, meaning the viewer gets content likely to engage them.

You’ll find Discover on Google’s mobile pages, and mobile Chrome users will see the feed when they open a tab.

Over time, Discover becomes increasingly sophisticated. Just ask the Vogue and Vice’s publishers.

Your content is eligible to appear on Discover if it meets the guidelines and Google has indexed it. However, as Google states, it doesn’t guarantee your content will appear in its Discover feed.

Google does, however, have some guidelines to improve the chances of your content showing up.

These include:

posting “outstanding and engaging content”

creating content that’s unique and timely

providing exact authorship details (your name, publication, bylines, publication)

high-quality imaging

descriptive titles that avoid clickbait

6. “Story” Features

Stories are growing in popularity for several reasons. First, they make great social media content. Secondly, they’ll also show up in mobile searches and Google Images, increasing your chances of discoverability.

There are other factors in their growing popularity: platforms like Google Stories make story creation accessible to everyone.

Crucially, though, Google Web Stories cater to consumers’ business lifestyles and provide content for people on the move: the use of Accelerated Mobile Pages (AMP) allows readers to flick through the same way you would with social media stories.

Another example of story features is Instagram Guides. These provide curated content in the form of videos, photos, and text. The idea is to make content easier to find, therefore making brands and influencers easier to discover.

7. Featured Experts

Commentary from experts that lends credibility to your content can help you stand out. That’s why including comments from a subject matter or featured expert could benefit your content’s performance.

Google doesn’t use subject matter content as a ranking factor (yet). However, evaluators consider the expertise, authoritativeness, and trustworthiness (EAT) factor in their quality rankings.

Google isn’t the only one interested in the quality content, though. Consumers are too.

According to a Nielsen study, 85 percent of consumers regularly or occasionally look for expert content before buying.

Additionally, 67 percent of buyers say unbiased expert endorsements make them more likely to consider a purchase.

InPowered, who commissioned the survey, says there are three main takeaways from the research. Marketers should:

build trust and cut through the noise with expert content

begin to share their stories once they’ve gained consumers’ trust

continue to build trust through expert content and ask customers to leave reviews

8 & 9. Generative Media & NLG

Generative media is increasing in use the same way that natural language generation (NLG) is. Like NLG, generative media uses AI to create content. The only difference is it makes computer-generated images rather than text.

It works in much the same way as NLP too:

The designer gives their instruction to the machine, detailing parameters/algorithms.

The machine uses these parameters to create an image.

However, the designer still has some input and can alter algorithms to produce the finished piece.

Tyler Lastovich of Lastly Studios predicted growth in generative media some time ago. As Lastovich points out, although there’s been a surge in use, we’ve yet to see its full potential. For instance, content marketers could use it in areas like:

contextual images

personalized content

realistic chatbots

According to a senior analyst at Techna, trial versions of generative design, cloud-based generative design solutions, and the rising integration of 3D printing with generative designs are just a few of the reasons behind this content marketing trend.

10. Content Driven Personalization

Yieldify defines content personalization as the “process of tailoring content that is visible to the customer based on their profile or preferences.”

Every customer who visits your website is at a different stage of the customer journey. Your content should cater to their specific needs and encourage them to take the next step.

A good example would be a customer that comes to your website to find out more about new kitchen units. When they return to your site, you could offer an e-book offering tips on choosing the ideal kitchen units for their home or a checklist on preparing for the revamp.

In case you’re wondering, content-driven personalization isn’t optional if you want to keep your customer satisfied. Research from Salesforce shows 84 percent of consumers say being treated like a person, not a number, is crucial to winning their business.

Further, fifty-nine percent say tailored engagement based on past interactions is crucial to winning their business.

Conclusion

While data support the trends listed here, trends aren’t everything. You should do your research to see how they can improve your content marketing strategy moving into 2021.

There’s also plenty of historical data that shows us how quickly trends can flop or die off.

Rather than chase content marketing trends, always do your research. Keep an eye on top performers in your space and use data—as well as experimentation—to fuel your strategy as you head into 2021.

Which of these content marketing trends for 2021 are you working on incorporating into your strategy?

The post 10 Content Marketing Trends for 2021 and Beyond appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/content-marketing-trends/ via https://neilpatel.com

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[constructionfirm]

Contractors Profit with Functional Fabric Wall Systems

Contractors are discovering a new profit center by installing versatile, stretched fabric wall finishing systems instead of going with the usual options of paint, traditional upholstery, or wrapped panels.

The benefit of a stretched fabric wall surface is that it transforms a wall into a beautiful, functional surface. It is tackable like a bulletin board; has acoustical properties that reduce noise and sound transmission through walls; and can withstand high impact in high wear areas so is very low maintenance. The system is also versatile since refreshing the walls or updating the colors requires only changing out the fabric.

Such fabric wall finishing systems are easily installed on site. A variety of fabric types, colors and patterns are available. Even floor-to-ceiling, high definition graphics can be printed on the fabric.

Various multi-panel designs can be installed from railroad track designs to abstract, curved, and custom shaped patterns using flexible track. With so many options, site fabricated wall coverings can be used to conform to most architectural features.

Best of all, there are no up-front costs for contractors – and free training, support, and assistance is available to help them thrive when adding such offerings to their existing services.

“When I first installed a stretched fabric wall finishing system in my studio, I never dreamed it would lead to doing contract work in so many homes, offices, schools, restaurants, companies, and movie studios,” says John Cox, President of John Cox Integrations (JCI), a Southern California based contractor of residential/commercial remodeling and new construction.

“We have even done work on Steve Carell’s home theater, and Snoop Dogg’s production studio,” adds Cox. “The system has created a profitable business for us because there are so many opportunities for installing it.”

A Versatile New Approach In Cox’s case, the fabric wall finishing system he utilizes is manufactured by Fabricmate, a Ventura, CA based producer of innovative wall finishing systems.

To accommodate the diverse needs of contractors, the wall finishing supplier offers its products in a wide range of sizes from ready-to-hang premade panels and ready-to-install modular panel kits to site-fabricated wall finishing systems. The covering can be installed on top of any existing surface, so it can be used to quickly refresh a site’s look, or for complete remodels and new installations.

Each panel consists of three parts: a fabric covering, a backing material, and a fabric mounting frame. The fabric covering is stretched over the backing and held taut by the fabric mounting frame. This allows the panel surface to spring back when struck, effectively mitigating visible damage allowing for years of performance. The excess fabric is rolled into the frame for a clean look. The frame and backing can be reused, and the fabric changed out as desired.

The backing fills in the frame and covers the wall, providing a pinnable bulletin-board like surface for tacking things up, along with impact resistance and the ability to absorb reverberated sound waves that would otherwise bounce off the walls. The fabric mounting frame holds the fabric in place.

For contractors concerned about ease of installation and productivity, installing the wall finishing system can actually be faster than painting when preparation and clean up is taken into account.

“We can install a typical site fabricated Fabricmate wall finishing system faster than a drywall company can tape it, texture it, and paint it, including drying time,” says Chad Cossey, treasurer and lead foreman at Santa Maria Acoustical Co. Inc., a Grover Beach, CA based acoustical contractor specializing in suspended ceilings, acoustical/tackable wall panel systems, and wall protection systems.

The system can also install over unfinished drywall, so there is no need to mud, texture or prime; just tape the drywall joints. Additionally, the system can adjust to match out-of-true conditions so it can be installed on walls, ceilings, soffits and alcoves with no unsightly gaps.

“With traditional wrapped panel systems, we previously had to make the panels fit every spot,” says Cossey. “Now with the stretched fabric wall system, we can wrap columns, go around windows, and essentially do everything. The one system handles it all.”

Help With Projects and Profitability There is ample help available at no cost to contractors of any experience level looking to add the fabric wall finishing systems to their professional repertoire.

Cossey, for instance, appreciates the hands-on training and instruction that some manufacturers provide at the outset to get contractors started, teach installation shortcuts, and other tricks of the trade.

He acknowledges that online webinars are available today, as is access to best layout practices and instruction sheets. He notes, however, that early and ongoing manufacturer support can really make a difference in how quickly a contractor can learn the trade and become profitable.

“On our first project, Fabricmate sent a crew of people to work alongside us at our jobsite for a couple of days,” says Cossey. “This helped us quickly get up to speed, work through any questions, and successfully complete the job. Years later, I still consult with them once in awhile to get ideas and advice. I may ask ‘How do you think this would work?’ on more complex projects.”

Other job support is provided to contractors as well, such as online access to various project resources. These can range from a material calculator to a submittal and substitution builder, which can help contractors quickly gather all the data sheets, testing documents, and certifications needed to create a complete submittal or substitution.

Some manufacturers will also work directly with contractors in the concept and planning stages of a project. This can assist in the design, functional requirement analysis, layout, material selection, and setting of installation schedules to help contractors meet client requirements as cost effectively as possible.

JCI’s Cox relates how good manufacturer support can help contractors profitably expand their opportunities along with their skillset.

“Installation on square walls is easy, but when you get to more intricate work like wall soffits, ceilings, and curvy, wavy designs, that is when consulting with a manufacturer like Fabricmate can really help,” says Cox. “They will tell you where and how to run the track, where to cut it, and how to go around obstacles to get the job done right, while saving time and money.”

Cox appreciates the manufacturer’s help on a recent sophisticated job.

“When I installed a fabric wall system at a home studio, they helped me achieve a look like the cockpit of a Star Wars spaceship, with a circle and a graphic on it,” concludes Cox. “They have helped me from day one and are a major reason my business has grown to where it is today.”

For more information, call (866) 622-2996; email fmsales@fabricmate.com; visit www.fabricmate.com; or write to Fabricmate Systems at 2781 Golf Course Drive, Unit A, Ventura, CA 93003