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Google reneged on the monopolistic bargain

I'm on tour with my new novel The Bezzle! Catch me TONIGHT in SALT LAKE CITY (Feb 21, Weller Book Works) and TOMORROW in SAN DIEGO (Feb 22, Mysterious Galaxy). After that, it's LA, Seattle, Portland, Phoenix and more!

A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google:

https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766

But often these scams are perpetrated by petty grifters who are making a couple bucks at this. These aren't hyper-resourced, sophisticated attackers. They're the SEO equivalent of script kiddies, and they're running circles around Google:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Google search is empirically worsening. The SEO industry spends every hour that god sends trying to figure out how to sleaze their way to the top of the search results, and even if Google defeats 99% of these attempts, the 1% that squeak through end up dominating the results page for any consequential query:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Google insists that this isn't true, and if it is true, it's not their fault because the bad guys out there are so numerous, dedicated and inventive that Google can't help but be overwhelmed by them:

https://searchengineland.com/is-google-search-getting-worse-389658

It wasn't supposed to be this way. Google has long maintained that its scale is the only thing that keeps us safe from the scammers and spammers who would otherwise overwhelm any lesser-resourced defender. That's why it was so imperative that they pursue such aggressive growth, buying up hundreds of companies and integrating their products with search so that every mobile device, every ad, every video, every website, had one of Google's tendrils in it.

This is the argument that Google's defenders have put forward in their messaging on the long-overdue antitrust case against Google, where we learned that Google is spending $26b/year to make sure you never try another search engine:

https://www.bloomberg.com/news/articles/2023-10-27/google-paid-26-3-billion-to-be-default-search-engine-in-2021

Google, we were told, had achieved such intense scale that the normal laws of commercial and technological physics no longer applied. Take security: it's an iron law that "there is no security in obscurity." A system that is only secure when its adversaries don't understand how it works is not a secure system. As Bruce Schneier says, "anyone can design a security system that they themselves can't break. That doesn't mean it works – just that it works for people stupider than them."

And yet, Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

A viral post by Housefresh – who review air purifiers – describes how Google's algorithmic failures, which send the worst sites to the top of the heap, have made it impossible for high-quality review sites to compete:

https://housefresh.com/david-vs-digital-goliaths/

You've doubtless encountered these bad review sites. Search for "Best ______ 2024" and the results are a series of near-identical lists, strewn with Amazon affiliate links. Google has endlessly tinkered with its guidelines and algorithmic weights for review sites, and none of it has made a difference. For example, when Google instituted a policy that reviewers should "discuss the benefits and drawbacks of something, based on your own original research," sites that had previously regurgitated the same lists of the same top ten Amazon bestsellers "peppered their pages with references to a ‘rigorous testing process,’ their ‘lab team,’ subject matter experts ‘they collaborated with,’ and complicated methodologies that seem impressive at a cursory look."

But these grandiose claims – like the 67 air purifiers supposedly tested in Better Homes and Gardens's Des Moines lab – result in zero in-depth reviews and no published data. Moreover, these claims to rigorous testing materialized within a few days of Google changing its search ranking and said that high rankings would be reserved for sites that did testing.

Most damning of all is how the Better Homes and Gardens top air purifiers perform in comparison to the – extensively documented – tests performed by Housefresh: "plagued by high-priced and underperforming units, Amazon bestsellers with dubious origins (that also underperform), and even subpar devices from companies that market their products with phrases like ‘the Tesla of air purifiers.’"

One of the top ranked items on BH&G comes from Molekule, a company that filed for bankruptcy after being sued for false advertising. The model BH&G chose was ranked "the worst air purifier tested" by Wirecutter and "not living up to the hype" by Consumer Reports. Either BH&G's rigorous testing process is a fiction that they infused their site with in response to a Google policy change, or BH&G absolutely sucks at rigorous testing.

BH&G's competitors commit the same sins – literally, the exact same sins. Real Simple's reviews list the same photographer and the photos seem to have been taken in the same place. They also list the same person as their "expert." Real Simple has the same corporate parent as BH&G: Dotdash Meredith. As Housefresh shows, there's a lot of Dotdash Meredith review photos that seem to have been taken in the same place, by the same person.

But the competitors of these magazines are no better. Buzzfeed lists 22 air purifiers, including that crapgadget from Molekule. Their "methodology" is to include screenshots of Amazon reviews.

A lot of the top ranked sites for air purifiers are once-great magazines that have been bought and enshittified by private equity giants, like Popular Science, which began as a magazine in 1872 and became a shambling zombie in 2023, after its PE owners North Equity LLC decided its googlejuice was worth more than its integrity and turned it into a metastatic chumbox of shitty affiliate-link SEO-bait. As Housefresh points out, the marketing team that runs PopSci makes a lot of hay out of the 150 years of trust that went into the magazine, but the actual reviews are thin anaecdotes, unbacked by even the pretense of empiricism (oh, and they loooove Molekule).

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal.

Companies like CNET used to do real, rigorous product reviews. As Housefresh points out, CNET once bought an entire smart home and used it to test products. Then Red Ventures bought CNET and bet that they could sell the house, switch to vibes-based reviewing, and that Google wouldn't even notice. They were right.

https://www.cnet.com/home/smart-home/welcome-to-the-cnet-smart-home/

Google downranks sites that spend money and time on reviews like Housefresh and GearLab, and crams botshittened content mills like BH&G into our eyeballs instead.

In 1558, Thomas Gresham coined (ahem) Gresham's Law: "Bad money drives out good." When counterfeit money circulates in the economy, anyone who gets a dodgy coin spends it as quickly as they can, because the longer you hold it, the greater the likelihood that someone will detect the fraud and the coin will become worthless. Run this system long enough and all the money in circulation is funny money.

An internet run by Google has its own Gresham's Law: bad sites drive out good. It's not just that BH&G can "test" products at a fraction of the cost of Housefresh – through the simple expedient of doing inadequate tests or no tests at all – so they can put a lot more content up that Housefresh. But that alone wouldn't let them drive Housefresh off the front page of Google's search results. For that, BH&G has to mobilize some of their savings from the no test/bad test lab to do real rigorous science: science in defeating Google's security-through-obscurity system, which lets them command the front page despite publishing worse-than-useless nonsense.

Google has lost the spam wars. In response to the plague of botshit clogging Google search results, the company has invested in…making more botshit:

https://pluralistic.net/2023/02/16/tweedledumber/#easily-spooked

Last year, Google did a $70b stock buyback. They also laid off 12,000 staffers (whose salaries could have been funded for 27 years by that stock buyback). They just laid off thousands more employees.

That wasn't the deal. The deal was that Google would get a monopoly, and they would spend their monopoly rents to be so good that you could just click "I'm feeling lucky" and be teleported to the very best response to your query. A company that can't figure out the difference between a scam like Better Homes and Gardens and a rigorous review site like Housefresh should be pouring every spare dime it brings in into fixing this problem. Not buying default search status on every platform so that we never try another search engine: they should be fixing their shit.

When Google admits that it's losing the war to these kack-handed spam-farmers, that's frustrating. When they light $26b/year on fire making sure you don't ever get to try anything else, that's very frustrating. When they vaporize seventy billion dollars on financial engineering and shoot one in ten engineers, that's outrageous.

Google's scale has transcended the laws of business physics: they can sell an ever-degrading product and command an ever-greater share of our economy, even as their incompetence dooms any decent, honest venture to obscurity while providing fertile ground – and endless temptation – for scammers.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

[vocalsynthbdays]

happy birthday ia(vocaloid 3), vivi(vocaloid 4), merry kohaku(utau), and one(cevio cs) !!! [jan 27]

(ia and vivi)

(merry and one)

IA is a japanese synth developed by 1st PLACE Co., Ltd., and released in 2012. ia is voiced by singer-songwriter Lia, and mostly illustrated by Akasaka Aka, who done all her art apart from her ai song art, which was drawn by Simanerikotton. as well as that, ias ai song english box arts artist is unknown. its a render of a 3d model of ia. ias mmd model was created by mqdl. ia was released for vocaloid 3 on 27 jan 2013, and for vocaloid neo on 7 dec 2013. later, on 27 jun 2014 she was released with her IA ROCKS vb for those same engines. she was then released for cevio with her IA Talk vb on 1 march 2017, and her IA ENGLISH C on 29 june 2018. then for cevio ai, with her IA TALK on 12 mar 2021, and her IA AI SONG and IA AI SONG ENGLISH on 27 oct 2021. shes also available on the mobile vocaloid editor and vocaloid keyboard. ia is a part of 1st PLACE Co., Ltd.'s -ARIA ON THE PLANETES- series.

merry kohaku is a japanese synth created and voiced by Shiogama, and released in 2014. merry is illustrated by sweeper_ms and _kiyomizutera_ i think, with kiyomizutera doing the colouring if i am understanding a post on ms's pixiv correctly.

VIVI (aka Vivian Vu) was announced in 2018. she was to be an english synth with a japanese and chinese bank also, but was cancelled due to legal issues surrounding obtaining a development license. she was being developed by VoMelody (vocadb also lists zero-g as a company shes associated with but im not sure in what way. vomelodys vocadb article just says they were developing her). since vivis banks were never released there is no official way to obtain them, but developer copies were leaked to the public in 2021. vivi is illustrated by hieihirai. i dont know who voiced vivi

the following was very kindly written by my friend who knows nothing about vocal synths:

happy birth ONE (オネ) !! 🍮

one is a cevio released by the company 1st PLACE Co., Ltd, and she was released on january 27, 2015. 🌹

one is a 15 year old girl and she has orange hair. she shares a birthday with her older sister, IA. coincidentally, she also shares a name with her voice provider, ONE, who is a singer. an illustrator called „sidu“ created her character design. 🪣

one is apart of the -ARIA ON THE PLANETS- project, which is a series of umm characters. ☘️

she lives on planet ARIA, which is similar to earth, but with „various life forms that resonate and co-exist together, several of whom raised IA and ONE.“ 🧣

inhabitants of planet aria:

チコー or“Neko-san”, or simply “cat”) is a spirit that lives on ARIA. She is the mother figure of IA & ONE, and has been with them all of their lives before coming to Earth with ONE. ^^

They have a „grandfather“ figure named “Chōrō” (“長老”, meaning "elder") or "Choro no ki” (長老抜き, meaning the "eldest tree)".It was mentioned that he taught ONE and IA all that they know. :3

“フェニックス” (also known as “Phoenix”, or simply “Nix“ is a singing teacher and a voice trainer for ONE and IA. ^−☆

there‘s also another inhabitant that lives on ARIA but shes so irrelevant shes not even worth mentioning!!! -_-

im done writing for this b shoutout to this website i literally reworded most things and made it shorter https://cevio.fandom.com/wiki/ONE

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Professional SEO Company: A Phoenix SEO company will design a customized SEO strategy that aligns with your specific business goals. They take into account your industry, competitors, target audience, and location. A tailored approach ensures that you’re targeting the right keywords and reaching the right audience, whether it’s local SEO for Phoenix-specific searches or broader national campaigns.

DIY SEO: DIY SEO often involves using generic tools or plugins without a clear strategy. Many small business owners make the mistake of using cookie-cutter solutions that don’t account for their unique needs, leading to suboptimal results.

Why It Matters: Customized strategies from a professional SEO service maximize the impact of your SEO efforts. A tailored plan ensures you’re not wasting time or money on ineffective tactics and that every element of your SEO campaign is designed with your business in mind.

4. Access to Advanced Tools and Resources

Professional SEO Company: SEO professionals have access to premium tools and software that can provide in-depth analytics, competitor analysis, keyword research, and ongoing tracking. These tools give insights into which keywords are driving traffic, how competitors are performing, and what adjustments are needed for optimization. Tools like Ahrefs, SEMrush, and Moz are essential for executing high-level SEO campaigns but often come with a high price tag for individual users.

DIY SEO: While there are free SEO tools available (like Google Analytics and Google Search Console), they often don’t offer the same level of depth or accuracy. Relying on basic tools limits your ability to conduct comprehensive analysis and track the effectiveness of your SEO efforts over time.

Why It Matters: With access to powerful tools, professional SEO companies can analyze your website’s performance at a deeper level and make informed decisions that drive better results. These tools also help track performance over time, ensuring your strategies evolve with changing trends.

5. Better Long-Term Results and ROI

Professional SEO Company: SEO is a long-term investment. A Phoenix SEO company focuses on creating sustainable, lasting results. Through consistent optimization, content creation, and ongoing monitoring, they help businesses steadily climb search engine rankings. Professional services can also provide conversion rate optimization (CRO), ensuring that increased traffic leads to higher conversion rates and sales.

DIY SEO: SEO can take time to show results, but DIY SEO often yields slower progress, especially for beginners. Without consistent monitoring and updates, SEO efforts may plateau, or worse, regress if algorithms change. Additionally, without a deep understanding of SEO metrics, it’s difficult to measure ROI effectively.

Why It Matters: Professional SEO services provide a structured, long-term strategy that ensures gradual, measurable improvements over time. With the right agency, you can expect steady growth in traffic, conversions, and brand recognition.

6. Local SEO Expertise

Professional SEO Company: For Phoenix-based businesses, local SEO is crucial. A Phoenix SEO company specializes in local strategies such as Google My Business optimization, local backlinks, and location-based keyword targeting. They understand the Phoenix market and can position your business as a local authority, helping you rank in local searches like “best coffee shop near me” or “affordable plumber in Phoenix.”

DIY SEO: While it’s possible to do local SEO yourself, it requires a thorough understanding of local search behaviors, how Google ranks local businesses, and the strategies for building local relevance. DIY SEO efforts often overlook these key factors, especially when it comes to building local authority and getting featured in Google’s Local Pack.

Why It Matters: A Phoenix SEO company has the local expertise to ensure your business ranks well for Phoenix-area searches. Their specialized knowledge in local SEO practices ensures that your business is visible to the right audience, driving more foot traffic and local inquiries.

Conclusion: Why Professional SEO Makes the Difference

While DIY SEO may seem like an attractive option, it often leads to frustration, slow results, and missed opportunities. Professional SEO companies bring the expertise, experience, and tools necessary to help your business succeed online. From local SEO strategies tailored to Phoenix to long-term results that drive sustainable growth, the benefits of hiring a professional far outweigh the risks of managing SEO on your own.

If you're ready to take your Phoenix-based business to the next level, partnering with a trusted SEO agency can make all the difference. Don’t leave your business’s success to chance—invest in professional SEO services and watch your online presence soar.

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LinkHelpers Phoenix Web Design & SEO Agency

Does your Phoenix web design generate sales? If not, it’s time for a change

The Phoenix SEO experts at Linkhelpers are ready to make your website go viral. Our precision, math-based SEO will finesse your website to the top of the search engines and Google Maps. We approach SEO with one goal – to help you increase profits. If you’re ready to get serious about your SEO advertising strategy, take a look at this page and see what we have to offer. With over two decades of experience, we have the tools and experience required to be competitive on the internet.

COMPANY DETAILS:

Website: https://www.phoenixwebsitedesign.com

Phone: (602) 388-8622

Google+: https://www.google.com/maps?cid=2159662726263022578

Address: 20 E Thomas Rd #2200, Phoenix, AZ 85012

[lawyersdatascraping]

Verified South Dakota Lawyers Email List

Verified South Dakota Lawyers Email List

Verified South Dakota Lawyers Email List: A Game-Changer for Law Firm Marketing byLawyers Data Lab.

In today’s competitive legal industry, targeted marketing is essential for law firms and legal marketing agencies to connect with potential clients and build meaningful relationships. The Verified South Dakota Lawyers Email List from Lawyersdatalab.com is a powerful tool designed to enhance your outreach efforts and support your marketing campaigns with precision. 

What is the Verified Email List of South Dakota Lawyers?

This curated database includes accurate and up-to-date contact details of practicing lawyers across South Dakota. Compiled from reliable sources, it ensures access to essential information, such as names, firm details, practice areas, and verified email addresses of legal professionals. This comprehensive list is ideal for reaching attorneys in various specialties, enabling you to target your marketing efforts with unparalleled efficiency.  

List of Data Fields

Lawyer's Name 

Firm Name 

Practice Area 

Email Address 

Phone Number 

Office Address 

City and State 

Bar Membership Details 

Years of Experience 

Website or Profile Links 

Social Media Links 

How It Benefits Law Firm Marketing? 

1. Streamlined Targeting: With detailed data about lawyers’ practice areas, law firms and marketers can focus their efforts on specific legal niches, ensuring higher engagement and better campaign results. 

2. Time and Cost Efficiency: Say goodbye to manual searches and outdated data. The pre-verified email list saves time and ensures your resources are allocated to impactful marketing strategies. 

3. Improved Networking: Build meaningful professional relationships by connecting with attorneys and law firms through personalized outreach. 

4. Enhanced Campaign ROI: Accurate data minimizes bounce rates, ensuring your emails reach the intended recipients, leading to better conversion rates and optimized marketing ROI. 

Why Choose Lawyersdatalab.com? 

At Lawyersdatalab.com, we prioritize quality and accuracy. Our Verified South Dakota Lawyers Email List is meticulously compiled and regularly updated to ensure you get the most reliable information for your marketing initiatives. Whether you’re a law firm looking to expand your client base or a legal marketing company seeking to promote services, this database provides the foundation for success. 

Popular Lawyers Mailing List

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Indiana Attorneys Email Database

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Los Angeles Law Firms Email List

New York Lawyers Mailing List

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Alabama Attorney Email Database

Delaware Lawyers Email List

Louisiana Lawyers Email List

Best Lawyers Email Lists Scraping in USA

Raleigh, Seattle, Dallas, Memphis, Kansas City, Arlington, Milwaukee, Bakersfield, Long Beach, Oklahoma City, Detroit, Chicago, New Orleans, San Francisco, Miami, Portland, Omaha, Orlando, Wichita, Los Angeles, Sacramento, Philadelphia, Albuquerque, Columbus, Phoenix, Atlanta, Charlotte, Tulsa, Denver, Honolulu, Louisville, Fort Worth, Tucson, San Diego, Las Vegas, Fresno, Houston, Colorado Springs, Baltimore, Nashville, Washington D.C., Austin, San Antonio, Indianapolis, Virginia Beach, El Paso, Boston, San Jose, New York, Jacksonville and Mesa.

Conclusion 

Effective legal marketing begins with accurate data. The Verified South Dakota Lawyers Email List empowers you to enhance your outreach, build stronger connections, and achieve better campaign outcomes. Partner with Lawyersdatalab.com to unlock the full potential of your marketing efforts and establish your presence in South Dakota’s legal industry. 

📧 Email: info@lawyersdatalab.com

🌐 Learn more: Lawyersdatalab.com

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[phoenixazseo]

Best SEO Companies in Phoenix, AZ

Lifted Websites and DIAP Media are two of the best SEO companies in the Phoenix, AZ metro area.

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Gera Joy on Tree Tops, Hinjewadi: A Home Where Joy and Growth Unite

Gera Joy on Tree Tops Hinjewadi introduces a fresh concept of Childcentric Homes, combining luxury, learning, and recreation for families. With its 2 BHK and 3 BHK duplexes, this project redefines modern living by focusing on children’s growth and parents' happiness. Situated in Hinjewadi Phase 3, Pune’s thriving IT hub, Gera Joy on Tree Tops offers unmatched connectivity, premium amenities, and thoughtfully designed homes.

Luxury Meets Learning: Childcentric Homes at Gera Joy on Tree Tops

The unique Childcentric Homes concept sets Gera Joy on Tree Tops apart from other residential projects. Here, children can grow into stars—whether in cricket, tennis, music, or dance—through celebrity academies right within the community. Parents get the joy of watching every milestone and have time to rediscover their own passions.

These homes are designed to ensure a seamless blend of personal space and shared family moments. Whether it’s enjoying outdoor adventures, playing in the wave pool, or learning new skills, Gera Joy on Tree Tops amenities provide opportunities for growth at every step.

Layouts That Adapt to Your Lifestyle

The project offers both 2 BHK and 3 BHK duplex layouts, ensuring a variety of options for families. Each unit at Joy on Tree Tops is designed with modern interiors and smart home automation, creating a perfect balance of comfort and technology. The 2 BHK duplex in Joy on the Tree Tops is ideal for smaller families, while the 3 BHK duplex caters to those needing extra space.

Amenities That Elevate Everyday Living

Gera Joy on Tree Tops Hinjewadi provides world-class amenities such as:

A wave pool for daily fun.

Go-karting track, a first in Pune.

Multilevel clubhouse with fitness zones.

3 acres of landscaped green spaces.

These amenities ensure that Gera Joy on Tree Tops offers a lifestyle full of joy and excitement, with new adventures every day.

Prime Location and Connectivity

Located in Hinjewadi Phase 3, Gera Joy on Tree Tops provides excellent connectivity to IT hubs, shopping centers, and entertainment zones. With Phoenix Mall of the Millennium, Balewadi High Street, and key hotels nearby, everything you need is just minutes away.

Invest in Gera Joy on Tree Tops today for a life filled with joy, learning, and luxury!

Visit Now: https://geraproject-hinjewadi.com/

Company Name - Buy India Homes Digital Private Limited

Agent MahaRERA No - A52100019166

Contact No. - +91 8181817136

Project Maharera Number—P52100077635

MahaRERA website: https://maharera.maharashtra.gov.in/