#Vespa 946 Emporio Armani Features

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2 लाख रुपये तक सस्ता होने के बाद भी ये है देश का सबसे महंगा स्कूटर, जानें कीमत

2 लाख रुपये तक सस्ता होने के बाद भी ये है देश का सबसे महंगा स्कूटर, जानें कीमत

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ये है देश का सबसे महंगा स्कूटर 2 लाख रुपये की कटौती के बाद Vespa 946 Emporio Armani की कीमत घटकर 10.04 लाख रुपये हो गई. इस स्कूटर को फेमस डिजाइनर जियॉर्जियो अरमानी ने डिजाइन किया था.

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Italian Street Style

Dating back 70 years, the Vespa, utilising World War Two technology from the aero industry, provided an ideal means of transport at a time when the purchase of a car was not in the reach of every man or woman. But the Vespa was not just another means of transport, a cheap way to get to work or away for leisure activities, for right from its very beginnings it provided something much more. It was also an embodiment of the heyday of Italian style and design from the 1950’s and 1960’s for which the country is so renowned, of what the French philosopher,Roland Barthes, coined in his term “Italianicity”. This remarkable icon, like an Olivetti typewriter, a Pucci print, a Fiat 500 or a Gio Ponti chair, much copied all over the globe is an industrial marvel that has assumed a level of artistic and sculptural phenomena.

    The Vespa was not the first scooter, that honour probably goes to the 1920’s British ‘Skootomota’, nor was it the fastest (this mantle perhaps assumed by its Italian cousin, the Lambretta), but the design by Corradino D’Ascanio was very much of its time and in the same instance, timeless. As the designer himself summed it up, ‘The creation of a modern means of transport, with the popularity of a bicycle, the performance of a motorbike, the elegance and comfort of an automobile is now reality.”

    The design has changed very little in reality from the initial MP6 model, first seen in 1946, and the Vespa has always been at the head of the queue for cool, a fashion item as well as an item for prosaic travel,  as epitomised by Audrey Hepburn in her 1953 Oscar winning “Roman Holiday”. Forbes Magazine said that the Oscar, “should have gone to the Vespa, because, while Gregory Peck was courting Hepburn, the rest of the world was falling in love with the other ‘she’.  It is believed that the scooter used by Hepburn and her co-star Peck was green, difficult to tell from a black and white film, but how opportune that the latest incarnation of the Vespa is also green.

    But not just any green as the new Vespa 946 Emporio Armani, developed jointly by Giorgio Armani and Piaggio, is in keeping with Armani’s signature subdued colour palette: the designer has created a special combination of greys where the subtle hints of matte dark green only force their way through in certain light conditions – rather like a monochrome movie. This special version of Vespa, the 946 alluding to the Vespa scooter’s birth year of 1946, is Armani’s re-interpretation of the original Vespa. Like the 1946 original, the Vespa 946 is a technological as well as styling triumph. To be produced in an exclusive run of individually numbered machines, the Vespa 946 features a plethora of mechanical and signature design features such as the Armani logo on the headlamp of the full LED high power lighting system. Other top end safety standards include large 220 mm front and rear disc brakes on 12 inch wheels, two-channel ABS and an Anti Slip Regulation system providing advanced electronic traction control.

    Echoing the look of the very first Vespas, the aluminium handlebars are very slim but with a special bronze chrome finish and leather bar grips with superb stitching. Again, like the MP6 of yesteryear, there is a solo saddle (like the bar grips, finished in superior quality leather) though there is the possibility to fit a dual saddle, again in leather, and mounted on an aluminium support. The steel frame is fitted with aluminium details wherever possible such as the rear suspension mechanism or the pragmatic hand bag hook. The ‘dashboard’ has a digital display and trip computer which can also be connected to a smartphone via the Vespa Multimedia Platform and cradle support for said phone. Further technological innovations never even dreamed of for the original D’Ascanio scooter include a sound system (developed by the Piaggio Innovation Research Centre) which, utilising bluetooth, does not require speakers but which generates sound by the vibration of the ‘exciters’ installed in the scooter’s body. 

    As befits a machine co-developed by a fashion guru, the 496 comes with a host of optional bespoke accessories including a leather bag to fit the rear luggage rack, saddle covers, helmet sacks and leather bags, fly-screen, handlebar muffs, leg covers and vehicle cover. The Vespa 496 Emporio Armani is certainly not all show and no go however, despite the special colour wheel rim finishes and Armani logos. The minimal emissions and enhanced fuel economy (up to 50 km per litre from its 8.45 litre tank) are marvels of modern science and the four stroke, electric fuel injected engine with CVT gearbox is capable of 93 km/h, far in excess of the original’s 60 km/h. The 496 is the perfect machine for traveling around modern Rome, commuting to one’s super yacht, or simply keeping on the move in style in which ever city in which ever corner of the globe you happen to be.

  For more information on this amazing vehicle please visit:

www.vespa.com.au     or      www.vespa.com.au/dealers

With nearly 20 million scooters manufactured by Piaggio, the Vespa is synonymous with two wheeled transport the world over