#VIS6034

[rosieclarkedesign]

MODULE REFLECTION-

Where do I start? This module has been one of the most stressful, full on and all together hectic few weeks ever. We have all put 110% into creating projects that help to make our portfolios stand out and that define who we want to be as designers. This has been really useful and I now feel a lot more prepared to apply for jobs/internships than I ever have previously. I have become more confident in my ideas and am now more than ok with trusting my gut instinct when it comes to how I think something should look or on which idea is best. 

The most rewarding projects for me this module have got to be the two D&AD briefs that I took on. I put a hell of a lot of time into making sure that these could be projects that not only would be different and hopefully stand out with the D&AD judges but also that would showcase my skills in advertising for my portfolio. I wanted to create 2 projects that were completely reliant upon the idea which is why I spent so long coming up with a concept for Burger King but also why we spent so many weeks perfecting our idea for Nationwide. Even though neither were selected I am really proud of the work that I put forward and they mark the first projects in my portfolio that I am actually happy with. 

 The thing that I have struggled with the most this module hasn't actually been anything to do with project work. It has been trying to keep up with the pressure of the third year in general and dealing with the unknown after uni is over. I feel that this is normal and from speaking to my friends I know that we are all in the same position but you can't help but feel a little anxious about where you're going to be this time next year. Throughout major study I have tried to forget about the fact that this is the last module as everytime I think about it started to stress me out, However I have managed to come to terms with the fact that I cant stay at uni forever and I am lucky enough to have lined up a number of placements starting in July for me to get my teeth stuck into.  

Overall uni really has been a pleasure, I have really thrown myself into all challenges, experienced things that I never thought I would, grown in confidence, created a network of industry contacts and made lifelong friends. Seeing the work created this year in the grad show has tied everything up and I am really proud of what myself and my friends have produced. It's mad to look back on the work that I was creating this time 3 years ago and how much it has changed. I now have a clear direction and I know what I want to do which by far is the most exciting thing for me as a creative. 

[kimberleybishop]

Personal Brief: ‘Love is Dead’ Phone Case - White Mockup (Final Outcome)

Just like with the T-Shirt designs, I felt like their should be Phone Cases which prominently feature the brand icon and logo identity of State of Expression. Designed in both white and black versions I created a pattern using the heart icons as inspiration.

[elinavirdziniece]

One of my cushion designs for Ohh Deer in real life.

[robertocutrera]

Camelot.

Jackie was a woman of mystery after her days in the Whitehouse yet her work spoke volumes. Her actions and the way she handled her life was iconic, revolutionary and changed the outlook of life for women around the world.

The creation of Camelot after JFK’s untimely death enabled her to defend her husband who was robbed of the opportunity. She led a life that many could not or could never understand, and started a career in her 40′s that she finically did not need but personally wanted.

The image taken is one that I personally love. That infectious smile. Those eyes. The stance. She embodies a woman who makes herself known in a room full of people without being pretentious or vein.

The image was sourced form Harpers Bazaar, who ran a story in July marking Kennedy’s 88th birthday. The story featured a collection of images that included the one I have used in my piece. Courtesy of Getty images, the photograph labelled - ‘Jackie at work, 1977′, I felt was an appropriate image to use within the piece.

Posted | Tuesday 12th December 2017

[yeelamchanines-blog]

[MUJI] Muji & creators talk

When I was doing my dissertation, i was doing research and found these creators talks Muji hosted few years ago during a Shanghai opening. 

These gave me a lot more about the brand and confident to myself, that it gives me ideas for my project. 

Videos are below with eng subs: 

http://www.muji.com/uk/flagship/huaihai755/archive/fukazawa.html

http://www.muji.com/uk/flagship/huaihai755/archive/hara.html

http://www.muji.com/uk/flagship/huaihai755/archive/koike.html

[clairehollingworth95]

The zines

Thanks to the zine Riot grrrl's momentum was also hugely supported by an explosion of creativity in defiantly homemade cut and paste, xeroxed, collagey zines that covered a variety of feminist topics, frequently attempting to draw out the political implications of intensely personal experiences in a "privately public" space

As mentioned in a previous post zines where the main mention of communication between the riot grrrl members,  issues such as experiences with sexism, mental illness, body image and eating disorders, sexual abuse, racism, rape, discrimination, stalking, domestic violence, incest, homophobia,  where often written about. 

This process of sharing ones experience bonded the group together and also put into perspective the volume of problems women faced throughout their lives. Therefore I feel like my zine should reflect these issues as well as relating to current events that are affecting women’s lives. By looking it issues raised for the womens march which took place earlier this year it will bring the zine into relevance.

[rosieclarkedesign]

CREATING A POSTER FOR THE GRAD SHOW-

‘Go big! Get large! Graphics Poster Competition 2018!

We are looking for nine exciting and vibrant contemporary images for huge posters, to exhibit as part of this years degree show. The posters will be blown up to A0 and framed (see image).’

[rosieclarkedesign]

WON SECRET 7-

Today I found out that I was one of the lucky winners of the Secret 7 competition. This is really cool and will give me an opportunity to have a piece of my work on display in a London gallery. I was really surprised as I did something quite unusual for me and kept my entries really simple but I think that is what they liked. It's a nice surprise to end a really great but seriously stressful final year at university.

[rosieclarkedesign]

THE VISUAL MANUAL FINAL VIDEO-

This is the final video for the Visual-Manual that I and the rest of the group created. This was a short but really enjoyable brief to take part in as it gave us time to do a project together as friends but also came out with a really nice outcome. The video was edited by Sam and Andrew who did a great job of putting all the footage together to make it look as seamless as possible without dragging on forever. 

[rosieclarkedesign]

BURGER KING DEVELOPMENT-

The two images above show the development of how i blacked out each of the restaurant locations for Burger king brief. I thought that this would be the best way to convey the message of a BLACKOUT and would definitely cause a social media storm with millennials. This was the first location on London Oxford street that I decided to digitally manipulate as its arguably the busiest UK street so therefore the footfall would be far more than some of their smaller locations. I have gone for a really theatrical approach keeping the colour only within the BK logo itself. I think that this really stands out and would for sure grab my attention if I were to walk past. 

It has taken some real effort to photoshop and manipulate the images so that they look as realistic as possible. I have spent hours trying to get this first one to look just as I imagined it in my sketches and scamps. My next steps will be to transfer these designs onto the other 4 locations that I am proposing to also blackout.

[rosieclarkedesign]

1000 TRADES TRANSCRIPT OF INTERVIEW-

Do you want to give us a bit of a background about how 1000 trades came about? Well, Why were in Birmingham? First of all my background is not in bars. But I had a different career in politics but hated it. So I got some redundancy about 10 years ago, took 6 months off and decided that I didn't want to do politics anymore. Got about 4 or 5 years experience in bars and I met my business partner through a former job and mutual friends. He moved his family to Birmingham because he wanted to be closer to his dad who lived in Cumbria and we got chatting and decided that the Jewlerry quarter would be a good place to do something with a bar. Not going to lie, all of our influences are from other places that we've been to mostly London where I used to live. We just thought there was a bit of a gap in the market for a community-minded space with lots of different events going on. But also encourage collaborations with kitchen residences. Things like Phil's art lab where there are lots of different things happening under one roof and selling some good beer and wine at the same time. You've touched on it a bit with the kitchen residences but what is unique about 1000 trades? I think any place like this becomes a place by the kinds of people that walk through the door. You are creating character through the kinds of experiences and opportunities that you give to other people to show their character. so its something that we hope makes us unique, especially in Birmingham. We give people a platform to show their wears whether that be musicians, artists and the people we have in the kitchens. We try to choose people who are on that stepping stone between maybe doing their own thing like a street food stall somewhere to a full-blown restaurant, so they get to run a restaurant for a whole month. So its also about helping independents as well? Yeah, I mean that does give you a warm feeling but its also good for business because the more people you get through the door they have a stake in our success and hope they are successful with me. A bit more personal but do you enjoy your job? Yes! It's obviously been a very steep learning curve and very, very stressful at times. Things like money but its balanced out by the sense of satisfaction you get I guess and that's in vast contrast to what I was doing before which always helps. So as a business or as a person depending on how you want to answer it, what are some of the challenges that you have faced? People go into a lot of places to eat and drink and might be perturbed at how expensive or how they perceive things to be expensive but I suppose one of the biggest challenges with something like 1000 trades is all the hidden costs that the customers don't necessarily think about. Things like rates, taxes, legal fees. For example, we have to pay £2000 a year just for the rights to play the radio or Spotify, so its the challenge of keeping up with money as fast as it comes in. At the moment we have a problem with a developer wanting to  build flats and like most walks of life if you move in next door to a pub even if you have moved in with the full knowledge of being next door to a pub people can still complain about noise and that's happened to a few businesses locally recently. Things like that are always going to bubble and surface, customers don't see things like that but they are the sots of problems that keep me awake at night. And what are the highlights? As you can imagine being able to create something, not in the sense of making jewelry or whatever but I feel like we are creating something tangible which essentially is the key and gives you a warm feeling. What do you think about Birmingham as a place? Yeah, I moved up from London and have developed a bit of a Birmingham chip on my shoulder when other people slag Birmingham off or overlook it. I think its definitely a very overlooked city, it could obviously do better but I think its a great city for doing new things because lots of things haven't been done yet. I know it sounds like a bit of a cliche but I love the people and the accent is much nicer than people think as well.

[rosieclarkedesign]

WHITBREAD INSPIRATION BOARD-

The above inspiration board shows where me and Sam got the majority of our color palette and overall look and feel inspo from. We wanted to keep the summer date in mind hence why we have gone for bright colors, bold fonts, and block shapes. We also wanted to look at traditional pub logos and signs for inspiration especially in terms of creating and designing our logo.

[rosieclarkedesign]

SECRET 7 DEVELOPMENT-

The above screenshots show the process in which I went through in order to create my final secret 7 submissions. I decided that after researching the song that I had chosen I would stick to a limited red and black color scheme as well as keeping the actual designs as simple as possible. Each of the 4 designs has been created with certain sections of the song in mind without being too obvious. From the previous secret 7 submissions I have seen that a limited color palette and simplistic approach seems to go down better with the judges. This day brief has been a really fun one in terms of doing something a bit different from the usual advertising and branding briefs that I have been taking on lately.

[rosieclarkedesign]

ALCMY CREATIVE SESSION 2-

Today we went back to Alcmy to present our new concepts for New Urban. 

Myself, Roberto and Kate all spoke through our three concepts and the visuals that we had mocked up regarding them. They all went down really well with the creative team at Alcmy and they seemed really impressed with the work that we put forward. We went in with a safer option and to more risky concepts but all met the brief and the intended target audience. Alcmy’s favorite was the ‘Humans of new york’ theme as they thought it was totally in fitting with the do it yourself vibe of independent businesses. This is great for us as it means we were along the right lines with our research and at least we got the chance to present something that they actually want to run with. The next steps are a meeting to talk through how we will produce the visuals for the campaign.

[rosieclarkedesign]

PORTFOLIO SCROLL THROUGH-

Today I decided that I would put together a quick video scroll through of my website so that I could upload it to Instagram. I wanted to tell people all about the new work on my website but instead of just uploading a link I wanted to do a visual to hopefully encourage people to have a look. Even though this took a while to create I think it’s been worth it and will be good to keep upgrading it when I create more and more work leading up to the end of university. 

[rosieclarkedesign]

CONCEPT PRESENTATION FOR ALCMY-

This shows the Three concepts that we will present to alcmy in order to get their feedback. Hopefully one of them they will love and we can then discuss how we carry that forward. We all took a concept each and put together the visuals in order to explain each idea which really helped as it wasn't left up to one person.