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thesportssoundoff · 6 years ago

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The 2018 UFC Calendar That Remains And One Man’s Stupid Attempt To Book It

Joey

July 23rd

Before we begin, I began this project the day before the UFC's debut in Boise. I figured all things considered it would take me about a week give or take to flesh this whole thing out. It took me a week JUST to get through October. I got to the Denver show on Friday and that was when the UFC dropped all sorts of news about Edgar/Korean Zombie and Mike Perry/Donald Cerrone co-headlining said show. I haven't edited it. I'm not going to edit it. IF ANYTHING, I think not touching what I did before Friday is an important piece of the puzzle. Nothing really puts this project into perspective like having to look at what you did and then something immediately changing that renders it moot. Everything AFTER the UFC in Denver was done pretty much on Sunday night.

The UFC released their schedule this week for the rest of the year. There's a lot of fights upcoming, perhaps more than you can shake a stick at. You're talking 14 events, 7 in the US, 1 in Russia, 1 in China, 2 in South America (Brazil and probably Argentina), 2 in Canada and 1 in the always cool Australia. If you give the UFC it's usual average of 12 fights a show then you're looking at probably 168 fights across the course of four months. We've got 3 in September, 2 in October, 5 in November and 4 in December which is about close-ish to what we got last year. Of course two of those cards are on Fight Pass, one is on Big Fox, five are on PPV and unless I'm mistaken the remaining 6 are on FS1. I did this in the beginning of the year (foolishly I might add) but now with the year coming to a close, I might as well take one final swing at it am I right? Here's my belief on what we're going to get from the UFC to close out 2018 from show to show and as Brock Lesnar once lovingly said "From sea to shining sea!"

September 8th

Dallas, Texas

UFC 228

Main Event: Tyron Woodley vs Colby Covington

Co-Main Event: Valentina Shevchenko vs Nicco Montano

There's really nothing immediately on the docket to feel comfortable about as a headliner. A natural-ish fit would be Ortega vs Holloway in a rebooking but Holloway's return to action is unknown. Jeremy Stephens, if he beats Aldo of course, could fight Edgar or Ortega for an interim title fight here if need be. Frankie is apparently a week away from being able to train again so an early July to early September set up is plenty of time for a dude who is well known for his ability to be ready regardless of the circumstances. Already announced we have Zhabit/Yair and Jon Dodson vs Jimmie Rivera plus it seems pretty likely that Montano vs Shevchenko is getting announced soon-ish. That's not a main event and shouldn't be confused as such BUT it could be a respectable #2 on the bill.

September 15th

Moscow, Russia

UFC Fight Night

Main Event: Mark Hunt vs Aleksei Olynik

Co-Main Event: Shamil Abdurakhimov vs Andrei Arlovski

Consider this a mild, tepid dipping of the toe into the Russian fight market. The UFC's first event in Russia is a Fight Pass card; not even cracking the likes of FS1 or a PPV setting. While China got Anderson Silva and Kelvin Gastelum, Russia was getting Fabricio Werdum and Alexey Oleynik. That's still a fine main event but clearly not on the same level as the perceived GOAT and the top MW prospect in the division. That fight got USADA'd and in its place, we got Hunt vs Oleynik which is totally fine. A co-main event of Curtis Blaydes vs Alexander Volkov fell apart with Blaydes being hurt and Volkov opting to get paid to weigh in as a UFC 226 replacement. The UFC cut prices before the event to, in so many words, allow for poor people to get into the event and seats apparently are going to be at your standard UFC Fight Pass levels where they open up the bowl sections and ground floor only. There's been some rumors of the likes of Islam Makachev, Jorge Masvidal, Jimi Manuwa, Petr Yan, Nikita Krylov and Mairbek Taisumov (!) all getting a chance to fight but I'm betting when all's said and done, we're looking at Arlovski and Abdurakhimov being our co-main event of the evening. Or morning depending on where you are.

September 22nd

Sao Paolo, Brazil

UFC Fight Night

Main Event: John Lineker vs Raphael Assuncao

Co-Main Event: Alex "Cowboy" Oliveira vs Neil Magny

The UFC's brazilian ranks are being casually wiped out be it due to injuries, ineffectiveness, fighters leaving or retiring. The last show of the year from Brazil needs A GUY but finding A GUY who can headline is sort of tough in this market. The one thing I hold steadfast is the possibility that they could actually try giving a female fighter a chance to headline (Gadelha vs Calderwood at 125 lbs was something I thought of). I even figured Demian Maia is always like a phone call away as well but I can't think of a guy I'm excited to see him fight (or just a guy for him to fight at all). Gimme Lineker vs Assuncao in a true #1 contender fight since Marlon Moraes' two amazing highlight reel KOs probably vaults him about Raphael even with the loss. Also keep an eye on Formiga vs Pettis here as well since it's a natural "no shit" #1 contender fight at flyweight.

October 6th

Las Vegas, Nevada

UFC 229

Main Event: Conor McGregor vs Khabib Nurmagomedov

Co-Main Event: Holly Holm vs Ketlein Vieira

We've already got the unofficial official announcements of Sean O'Malley and Frankie Edgar/Korean Zombie for Vegas. One of the rumors going around is that the UFC plans on doing something, likely an interim placeholder title, for Holm vs Vieira. If so, you should absolutely do it on THIS card because the only way you're going to get folks excited about that fight is if it's got a McGregor-esque support attached to it. Conor vs Khabib will probably happen this year, if not in October then I'd bet in MSG. Conor vs Khabib IMO is a serious test of what is or isn't a big buyrate these days. The last BIG fight we had was Gennady-Canelo which did (IMO) a somewhat surprisingly meh 1.2 million----and this should beat that and comfortably. If it doesn't then we've got shit to talk about. Conor/Khabib, Holm/Vieira, Edgar/Zombie, O'Malley plus Darren Till (who apparently is a lock for this card) seems like a damn good top 5 to me.

October 27th

Moncton, Canada

Fight Night on FS1

Main Event: Rafael Dos Anjos vs Kamaru Usman

Co-Main Event: Ilir Latifi vs the winner of Glover Teix/Corey Anderson

I don't know what necessarily is in Moncton but the UFC tries in theory to go to new markets and bring special cards. The problem is they always tend to get picked apart due to injuries. As for this card? Well there were rumors that Usman vs RDA was the next fight to make in the Fall sometime and this seems like a fine enough time for it. Usman could also be a sleeper for the 170 lb title picture if there's an injury or whatever. As for the co-main? By all accounts Ilir is expected to be back in the middle of the Fall and so I'm betting this could be a good enough time. Latifi vs the winner of Glover/Corey Anderson isn't a perfect fight but there are worse fights to be co-main events. If anything it's a relevant fight at a division that's still trying to figure out what relevant is. Throw in PVZ vs Rachael Ostovich (come on now it HAS to happen) and Elias Theodorou for good measure for main card related purposes.

November 3rd

New York, New York

UFC 230

Main Event: Jon Jones vs Daniel Cormier

Co-Main Event: Brian Ortega vs the Jeremy Stephens/Jose Aldo winner or Max Holloway Third title fight: Cody Garbrandt/TJ Dillashaw winner vs Marlon Moraes Yoel Romero vs Ovince St. Preux Chris Weidman vs Paolo Costa

I'm betting that we're going to get the Jon Jones news any day now of a one year suspension redacted to July. If so, I'm betting the UFC puts Jones vs DC together with Cormier knowing that win or lose, the Brock fight awaits. DC seems really open to fighting at 205 lbs in the interim while he waits for Brock so I'm guessing/betting that if it's not Jones then it's a Shogun or a Gus here in this spot. The co-main event is a little more....prickly. Until I hear something about Max Holloway, I'm going to continue to believe that the rumors about him suffering something traumatic during his weight cut are true enough for me to not think we see him again this year. That means Ortega's going to have to fight somebody for the belt and if so, the winner of Stephens/Aldo lines up pretty damn well time wise. If Stephens knocks off Aldo then he'll have earned this shot no questions asked. The third title fight (because MSG tradition says three) was a toss up between Mighty Mouse coming back, the rumored Nunes/Cyborg fight or the TJ/Cody winner. Marlon Moraes is coming off of TWO 1st round finishes of the highest order and I think that puts him above Assuncao who has a better overall resume (and the win tie breaker) but no flashy "This is my title shot" moment. Moraes has that. As for the rest of the main card? Yoel Romero vs Gus seems like THE perfect fight to make but Gustafsson is seemingly not up for a Romero clash. That could in turn open the door for Romero vs OSP since they seem to gel up timeline wise (Romero had surgery, OSP has a family matter he's dealing with). Chris Weidman vs Paolo Costa is a rumored fight the UFC wants to put together for MSG and I'd be totally okay with that fight for both guys. Throw in some "names" on the undercard and this card could/should be the 2nd biggest show of the year. If Jones vs DC III with two title fights doesn't get people excited then I'm not sure what else there is to offer y'all.

November 10th

Denver, Colorado

25th Anniversary Fight Night

Main Event: Tony Ferguson vs Dustin Poirier/Eddie Alvarez loser

Co-Main Event: Donald Cerrone vs Mike Perry (at 170)/Kevin Lee (at 155)

The UFC has built a whole marketing promotion for this one so this show might get a big damn deal. Tony Ferguson vs the loser of Poirier/Alvarez seems like a natural-ish fit for this card given that Ferguson is expected to be back by the end of 2018. Ferguson isn't getting the Khabib/Conor winner and I get the feeling that if Poirier wins, he's getting the title shot. This is a damn important stay busy fight at lightweight for both guys. As for Cerrone vs Perry? Donald Cerrone is a big deal in Colorado and if he stays at WW, this is a damn good fight for him. Otherwise? I like Cerrone vs Kevin Lee as a fight if Cerrone TRULY wants to try 155 lbs again. He shouldn't but if he does? Good fit for me. I like this fight a bunch. Throw in Sage Northcutt (!!!!!!!), Chad Mendes vs Mirsad Bektic, Do Bronz Oliveira vs David Teymur, Cat Zingano vs Rocky Pennington and the Rivera/Dodson winner vs Alejandro Perez and we're off to the races!

November 17th

Buenos Aires, Argentina

Fight Night

Main Event: Santiago Ponzinibbio vs Leon Edwards

Co-Main EVent: Dominick Reyes vs Jan Blachowicz

Take two! The UFC heads into Argentina (after flirting with a November 2017/Feb 2018 visit) and with Ponz healthy and ready to go, I'd imagine Argentina is about to experience a Ponzi Scheme. Ya like that? I like it. Ponzinnibio vs Edwards feels like a great piece of matchmaking given their respective winning streaks and the fact that Till, Covington and Usman have all leapfrogged them in the division. Good easy work here. The co-main is more about finding out what Dominick Reyes CAN'T do at this point. I've seen him steamroll dudes with enough ease to get a little curious/froggy as to what necessarily else he's got for us. I am, dare I say, intrigued. Jan has proven himself again after an up and down UFC run. The time is now and it'll never be more ready than now for thesetwo. Blachowicz might even be overqualified for the job but who cares? There's plenty of fun developing Latin American talent to find a spot for on this show, like Julio Arce, Moggly Benitez, Vicente Luque (Brazilian with Chilean roots), the eternally underrated Enrique Barzola and some of the other fine Latin American fighters in the UFC and trying to get into the UFC.

November 24th

Shanghai, China

UFC Fight Night (likely on Fight Pass)

Main Event: Francis Ngannou vs Marcin Tybura

Co-Main Event: Walt Harris vs the Arlovski/Shamil Adburahkhimov winner

Would the UFC try to run back Anderson Silva in China? I'm not sure they wouldn't consider it. As more and more decent Chinese fighters start to filter into the UFC, the Chinese market seems to actually be on the verge of finally breaking through. If there's one thing the UFC is frequently "good" at; it's sending big dudes to foreign markets to try and appeal to casual audiences with size. With the likes of Song Yadong, Li Jingliang, Guan Wang, Kenan Song and some of the Chinese female mixed martial artists at the ready; the undercard should be loaded up with local-ish talent who can be relied upon for undercard support. With that being laid down? Go big at the top. I can't think of a more direct message to send to Francis Ngannou than to put him on a Fight Pass event while still getting max value out of him with a big main event for an international crowd. Ngannou vs Tybura is a fine test for Francis and it trumps a rumored JDS fight which doesn't make a whole bunch of sense given that JDS is coming off his first win in forever while Ngannou has dropped two in a row. Throw in a Yushin Okami fight as well just to confirm you hate your audience. We all know you do! Also would be totally down for Li Jingliang vs Chad Laprise or someone of that ilk.

November 30th

Las Vegas, Nevada

TUF Finale

Main Event: Derrick Lewis vs Justin Willis

Co-Main Event: One of the TUF Finales (below that though and another TUF finale, Brad Tavares vs Thiago Marreta)

If big dudes throwing punches isn't your thing then November might be a rough month for y'all. I ALMOST went with JDS here but I'll pass on that one to be honest. Lewis vs Justin Willis is a good test for Willis and with a lengthy stretch of time off, the Black Beast can maybe get his back right. Wouldn't be opposed to Mark Hunt vs Lewis II either. This is the last TUF of all time and it features HWs so might as well give them a HW fight too.

December 1st

Adelaide, Australia

Fight Night

Main Event: Israel Adesanya vs Derek Brunson

Co-Main Event: Alexander Volkanovski vs Josh Emmett

The Australian/Kiwi/NZ fighter's revolution is still off and popping. Right on time too as the UFC is heading to Australia in December with dudes like Tai Tuavasa, Dan Hooker, Alexander Volkanovski, Jessica Rose Clark and Israel Adesanya at the top of the run. RIGHT off the jump we've got a problem as Yoel Romero and Luke Rockhold are out of the division, Weidman and Costa are matched up, Jacare and Brunson are matched up and you've got Gastelum waiting on Whittaker. That in turn leads us to Adesanya vs Derek Brunson win or lose vs Shoeface. At this point I feel like Adesanya has been sped up so fast that it's basically a lock that he'll take on a Brunson type next. That brings us to the co-main where it's time for Volkanovski to get a bigger name. Dude's earned this shot. Volkanovski vs Emmett makes sense or even Volkanovski vs Lamas, Bektic or any of THOSE guys would be damn cool. Throw in Tai Tuavasa vs a fun punching bag and you've got one hell of a top three and Tyson Pedro vs Devin Clark too.

December 8th

Toronto, Canada

UFC 231

Main Event: Rose Namajunas vs Karolina Kowalkiewicz/Jessica Andrade winner

Co-Main Event: Junior Dos Santos vs Mark Hunt 2 Anderson Silva vs Uriah Hall Stephen Thompson vs Gunnar Nelson Jordan Mein vs Michael Chiesa

The UFC is going to try and give Toronto something special. This SEEMED on paper like the perfect spot to roll out the Whittaker vs Gaselum title fight but Rob is out into February. An interim fight here doesn't make much sense I guess. The best option is probably the most likely option and that's going to be a 115 lb title fight at the top of the bill. In the mean time and in between time, I'm a big fan of the idea of giving the strawweight division EVERY chance to succeed. Maybe a 115 lb title fight won't draw a major crowd on its own but JDS vs Mark Hunt 2 and Anderson Silva (!) makes for a damn fine balance of options across the board for a main card. Throw in two good WW fights plus every Canadian under the sun in the prelim spots and I think we're good to go here!

December 15th

Milwaukee, Wisconsin

UFC on Fox

Main Event: Alexander Gustafsson vs Luke Rockhold

Co-Main Event: Anthony Pettis vs Al Iaquinta

Outside of just popping a number for old time's sake, the UFC really has no incentive to do anything "big" here. It's a finale for Fox, one last chance for them and the UFC to put on a good show before Fox goes into bed with pro bowling and the UFC moves on to ESPN. The main event is a fine enough rebooking as Rockhold's debut at 205 vs Alexander Gustafsson still SEEMS like a pretty great idea. It's not a Milwaukee showcase without Anthony Pettis as the dude looks to continue his career rebuild at 155 lbs. I'm not entirely all in on yet on his return BUT I'm loving the idea of it. I ALMOST went with Mighty Mouse here vs Sergio Pettis as the main event but I don't know if that fight happens on Fox since there's really no major incentive for it to be on Fox. Throw in Mackenzie Dern vs Jessica Aguilar in a showcase fight/test for Dern and Edson Barboza vs David Teymur and we should be fine enough to go here.

December 29th

Las Vegas, Nevada

UFC 229

Main Event: Amanda Nunes vs Cris Cyborg

Co-Main Event: TJ/Cody loser vs Dominick Cruz

Carlos Condit vs Robbie Lawler Cynthia Calvillo vs Michelle Waterson Khalil Rountree vs Jimi Manuwa

And so we might as well end the year hot. With the final show in Vegas, it sure seems like some form of Nunes vs Cyborg is happening. In truth it's the biggest fight that WMMA can conjure up currently so I have no issue with that. Beyond that though? I think no fight is going to sell like that one will so you might as well support the undercard for thee last remaining WMMA anti-fans. Don't want to see Nunes vs Cyborg? Well how about a rematch of the best WW fight ever @ your mom about it? Lawler should be back by then and Condit has already said he wants one more go of it at 170 lbs. If ANY fight is going to get people up for one last final run, it's that one. TJ or Cody vs Dom Cruz buys us some time for Assuncao and company to maybe get a title fight in the interim. That and TJ vs Cruz 2 still has some high upside appeal to me. Calvillo vs Waterson may not appeal to everybody but Waterson is usually in a fun fight and I'm still high up on Calvillo's upside. Khalil Rountree probably fights four times between now and this show but I really think Rountree vs Manuwa can be a bonkers striking battle. Throw in Zhabit Magomedsharipov, Claudia Gadelha vs Felice Herrig, some combination of DWTCS guys, a HW fight of a high caliber and plenty of fake rumors about a second title fight and we're off to the races!

#MMA #UFC #Scheduling #Match Making #Fucking Hell

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welcombet · 6 years ago

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Промо-скандалы: как в UFC попытались (и не смогли) выжить без шоу, крови и оскорблений

New Post has been published on http://club4bet.ru/promo-skandaly-kak-v-ufc-popytalis-i-ne-smogli-vyzhit-bez-shou-krovi-i-oskorblenij/

Промо-скандалы: как в UFC попытались (и не смогли) выжить без шоу, крови и оскорблений

Спорт на взаимоуважении приносил лишь убытки организации.

После уверенной победы Хабиба Нурмагомедова в октагоне и скандальной драки вне октагона, президент UFC Дана Уайт сказал: «это была очень плохая ночь… худшая». Нурмагомедов на пресс-конференции заявил: «это не лучшая моя сторона, но я н�� понимаю, почему возникло столько вопросов?» Он добавил, что его соперник Конор Макгрегор перешел границу и задевал личное: «Это спорт, построенный на взаимоуважении… Я хочу изменить правила игры», – сказал Хабиб.

В словах менеджера и бойца есть доля лукавства. Вслух принято говорить об исключительно спортивном характере поединков и взаимном уважении бойцов. Но на самом деле, и болельщикам, и менеджерам, и самим бойцам давно известно, что главное в UFC – шоу. «Советский спорт» проанализировал все успехи и неудачи этой организации с момента ее основания. Мы попытались понять – куда она движется? И вывод очевиден – без шоуменов типа Макгрегора UFC не способна развиваться и организацию ждет увядание и гибель.

UFC расшифровывается как Ultimate Fighting Championship («Абсолютный бойцовский чемпионат»). Организация появилась в 1993 году, ее первые турниры были невероятно успешными. Спустя несколько лет ситуация кардинально изменилась. Бои посчитали слишком жестокими и кровавыми. Сенатор США Джон Маккейн назвал их «человеческими петушиными боями» и добивался запрета. Тогда бойцы дрались без перчаток, можно было бить по затылку или ногой по лицу лежачего соперника. В итоге, UFC постепенно ужесточала правила и одновременно катилась к провалу. Без крови бои теряли зрительский интерес.

К началу 2000-х годов UFC была на грани банкротства. За пять лет промоушн накопил убытки в 34 млн долларов. Спасение президент UFC Дана Уайт решил искать в реалити-шоу. Идея была простой – две команды, под телекамерами, тренируются и сражаются в клетке, победитель получал миллионный контракт. Практически все ТВ-компании отклоняли идею UFC, только Spike TV согласилась подписать контракт. Программа называлась «The Ultimate Fighter».

«Ребят��, пожалуйста, не обосритесь», – сказал Дана Уайт перед финальным поединком первого сезона реалити-шоу. В клетку вышли Форрест Гриффин и Стеффан Боннар и устроили кровавое месиво до последних сил. Этот бой стал самым важным в истории UFC. По словам Уайта «он спас промоушн».

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Первый сезон реалити-шоу «The Ultimate Fighter» возродил UFC, со Spike заключили долгосрочный контракт. Прежнюю кровь и жестокость смешанных единоборств заменили яркими разборками на словах или треш-током вне октагона. Даже мат Даны Уайты звучал через слово и запикивался.

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Популярность смешанных единоборств росла вместе с реалити-шоу. Катализатором финансовых успехов UFC стали яркие бойцы, которые делали шоу и вне октагона. За 15 лет стоимость UFC выросла с 2 млн долларов до 4 млрд, а президент Уайт заработал состояние в сотни миллионов долларов.

Самое очевидное бойцовское реалити-шоу в мире – реслинг (WWE). Это театрализованное представление с разговорами, разборками на словах, но без драки – вместо этого бойцы показывают акробатические трюки.

Первый абсолютно успешный боец UFC Брок Леснар пришел в ММА из реслинга – и это не удивляет. Финансовых рекордов UFC всегда добивается с одним ярким бойцом, которого продвигает. Помимо Леснара в последнее время это были Жорж Сен-Пьер, Ронда Роузи и Конор Макгрегор.

Все эти бойцы подымали планку доходности UFC на новый уровень. Оценить финансовый успех определенного бойца можно по продажам pay-per-view (PPV), то есть платных ТВ-трансляций его поединков. PPV – одна из основных статей дохода UFC. Помимо этого, зрительский интерес отражает продажа билетов. Остальные источники финансовых доходов UFC более постоянны – например, контракты с телеканалами или спонсорские соглашения. Они не отражают доходность каждого отдельного вечера.

«Советский спорт» собрал данные по продажам ТВ-трансляций UFC с момента основания организации. Леснар – первый боец, который добился миллионного показателя.

20 самых продаваемых боев в UFC

Шоу

Бой

Дата

Продано

UFC 229

McGregor vs.Khabib

06.10.2018

2,400,000

UFC 202

Diaz vs. McGregor 2

20.08.2016

1,600,000

UFC 196

McGregor vs. Diaz

05.03.2016

1,317,000

UFC 205

Alvarez vs. McGregor

12.11.2016

1,300,000

UFC 100

Lesnar vs. Mir

11.07.2009

1,300,000

UFC 194

Aldo vs. McGregor

12.12.2015

1,200,000

UFC 116

Lesnar vs Carwin

03.07.2010

1,160,000

UFC 193

Rousey vs. Holm

14.11.2015

1,100,000

UFC 207

Nunes vs. Rousey

30.12.2016

1,100,000

UFC 92

The Ultimate 2008

27.12.2008

1,050,000

UFC 114

Jackson vs Evans

29.05.2010

1,050,000

UFC 121

Lesnar vs. Velasquez

23.10.2010

1,050,000

UFC 66

Liddell vs. Ortiz 2

30.12.2006

1,050,000

UFC 168

Weidman vs. Silva 2

28.12.2013

1,025,000

UFC 91

Couture vs Lesnar

15.11.2008

1,010,000

UFC 200

Tate vs. Nunes

09.07.2016

1,009,000

UFC 158

St. Pierre vs. Diaz

16.03.2013

950,000

UFC 148

Silva vs. Sonnen 2

07.07.2012

925,000

UFC 94

St-Pierre vs. Penn 2

31.01.2009

920,000

UFC 190

Rousey vs. Correia

01.08.2015

900,000

Леснар перешел из реслинга в UFC в начале 2008 года. В том же году он поставил абсолютный рекорд UFC по продажам PPV – на его бой против Рэнди Кутюра было продано более миллиона PPV. На поединок против Фрэнка Мира в 2009-м продали уже 1 млн 300 тыс. платных трансляций.

Зрительский интерес к Леснару был высоким, но не непродолжительным. Он упал вместе с его финансовым потенциалом в октябре 2010-го. На UFC 121 Леснар проиграл Кейну Веласкесу и больше был неспособен приносить миллионные продажи ТВ-трансляций.

Тем не менее, очевидный успех шоумена Леснара на UFC плюс доходы от реалити-шоу «The Ultimate Fighter» показали зрительские предпочтения. Шоу приносило больше денег, чем чистый спорт.

Попытки UFC заработать на «чистом» спортсмене тоже были. После Леснара организация сде��ала ставку на канадца Жоржа Сен-Пьера. С конца 2010-го по 2013 год он был звездой UFC, но рекордных продаж не показывал. За три года Сен-Пьер так и не смог добиться миллиона продаж PPV за бой. Он приостановил карьеру в 2013 году, сказав, что на фоне повышенного зрительского внимания и критики беспокоится о своем психическом здоровье.

После Сен-Пьера звездой UFC стала Ронда Роузи. Она активно снималась в рекламе и кино, с ее помощью UFC наращивал интерес к женскому ММА. На пиковый бой Роузи против Холли Холм в ноябре 2015 года было продано 1,1 млн платных ТВ-трансляций. Этот поединок стал самым посещаемым за всю историю UFC, пришло более 56 тыс. зрителей.

20 самых посещаемых боев UFC*

338

UFC 193: Rousey vs. Holm

Nov 15, 2015

Melbourne, Australia

56,214

174

UFC 129: St-Pierre vs. Shields

Apr 30, 2011

Toronto, Ontario, Canada

55,724

357

UFC 198: Werdum vs. Miocic

May 14, 2016

Curitiba, Brazil

45,207

306

UFC on Fox: Gustafsson vs. Johnson

Jan 24, 2015

Stockholm, Sweden

30,000

166

UFC 124: St-Pierre vs. Koscheck 2

Dec 11, 2010

Montreal, Quebec, Canada

23,152

451

UFC Fight Night: Hunt vs. Oliynyk

Sep 15, 2018

Moscow, Russia

22,603

129

UFC 97: Redemption

Apr 18, 2009

Montreal, Quebec, Canada

21,451

108

UFC 83: Serra vs. St-Pierre 2

Apr 19, 2008

Montreal, Quebec, Canada

21,390

322

UFC 188: Velasquez vs. Werdum

Jun 13, 2015

Mexico City, Mexico

21,036

298

UFC 180: Werdum vs. Hunt

Nov 15, 2014

Mexico City, Mexico

21,000

199

UFC 144: Edgar vs. Henderson

Feb 26, 2012

Saitama, Japan

21,000

377

UFC 205: Alvarez vs. McGregor

Nov 12, 2016

New York City, New York, U.S.

20,427

231

UFC 158: St-Pierre vs. Diaz

Mar 16, 2013

Montreal, Quebec, Canada

20,145

453

UFC 229: Khabib vs. McGregor

Oct 6, 2018

Las Vegas, Nevada, U.S.

20,034

266

UFC 171: Hendricks vs. Lawler

Mar 15, 2014

Dallas, Texas, U.S.

19,324

UFC 68: The Uprising

Mar 3, 2007

Columbus, Ohio, U.S.

19,079

371

UFC 203: Miocic vs. Overeem

Sep 10, 2016

Cleveland, Ohio, U.S.

18,875

385

UFC 207: Nunes vs. Rousey

Dec 30, 2016

Las Vegas, Nevada, U.S.

18,533

192

UFC 140: Jones vs. Machida

Dec 10, 2011

Toronto, Ontario, Canada

18,303

363

UFC 200: Tate vs. Nunes

Jul 9, 2016

Las Vegas, Nevada, U.S.

18,202

416

UFC 217: Bisping vs. St-Pierre

Nov 4, 2017

New York City, New York, U.S.

18,201

*Без учета боя Нурмагомедов – Макгрегор

Параллельно с Роузи в мужском ММА звездой стал ирландец Конор Макгрегор. Спустя месяц после боя Роузи-Холм, ирландец встречался бразильцем Жозе Альдо. На этом поединке только от продажи билетов UFC заработал 10,5 млн долларов.

Бои, на которые было продано больше всего билетов

Миллионные гонорары Макгрегора также подняли планку возможных доходов в UFC. Но в конце 2016 год он перестал выступать, вслед за этим в UFC наметился кризис.После боя с Альдо, Макгрегор стал самым востребованным бойцом UFC. Он превратился в икону организации, каждый его бой приносил новые финансовые рекорды. Эпатажность Макгрегора, и его шоу вне октагона перекрывали спортивные результаты. Даже поражение от Нейта Диаса не отразилось на популярности ирландца. На их реванше UFC удалось продать рекордные 1,6 млн PPV.

Приостановка выступлений Макгрегора в UFC привела к резкому падению зрительского интереса к боям – уже в следующем 2017 году продажи платных трансляций упали сразу вдвое. В 2016 году только Макгрегор продал больше ТВ-трансляций, чем все бойцы UFC за весь 2017 год (!).

После ухода ирландца, в UFC так и не появилось новой звезды – шоумена, который способен раскручивать и продавать. В 2018 году негативная динамика продолжилась и за девять месяцев было продано лишь 2,2 млн PPV.

Возвращение ирландца в октагон на бой с Нурмагомедовым стало единственно возможным для организации решением, несмотря на опасность проведения этого шоу, возможные беспорядки и так далее.

Нападение на автобус, арест Макгрегора и его возвращение в октагон, оскорбления на пресс-конференции – все эти элементы шоу повышали зрительский интерес. Позже UFC опубликовал финансовые результаты вечера Нурмагомедов – Макгрегор. Совокупная выручка составила 86,4 млн долларов – это рекордный показатель для UFC. На билетах заработали 17,1 млн долларов, турнир посетили 20 тысяч человек.

«Бой Хабиба с Макгрегором побил наши рекорды не только по продаже платных трансляций по системе pay-per-view, по интересу в социальных сетях и глобальной аудитории, но и установил рекорд по экономическим показателям здесь, в Лас-Вегасе. Это не было бы возможно без поддержки сообщества Лас-Вегаса и преданных фанатов UFC, самых лучших в мире спорта», – рассказывал глава UFC Дана Уайт, выступая накануне слушаний по делу о беспорядках, случившихся после поединка.

Российский боец одержал победу, после выпрыгнул из октагона и бросился на людей из команды Макгрегора. Началась потасовка,

«Он говорил о моей религии, о моей стране, о моем отце. Он приехал в Бруклин и разбил автобус, он мог убить несколько людей. Что на счет этого дерьма?» – сказал Нурмагомедов на пресс-конференции после боя. «ММА – это спорт, построенный на взаимоуважении, а не оскорблениях. Я хочу изменить правила игры», – сказал Хабиб.

Дана Уайт пригрозил отобрать у Хабиба чемпионский пояс, но ничего подобного не сделал, с удовольствием несколько месяцев наблюдал, как о UFC пишут и говорят по всем каналам.

Зрители видели уже многое, и их интерес возбуждать все сложнее. Полтора года кризиса вернули UFC к истокам. Спорт, построенный на взаимоуважении, пока не приносит денег в UFC. Без войны, крови, мяса и оскорблений организация не может зарабатывать все больше и больше.

Источник:www.sovsport.ru

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