#Twitter Customer Service Fail Brands AllTwitter

[2paperdolls]

When silence isn't golden.

Shocking that the biggest brands come out lacking in this customer service face-off on Twitter...

No response whatsoever from Starbucks, Visa or Walmart, even when the queries were labeled "Urgent," or "Help needed."  Really?  (And Apple got off the hook, as it has no social media presence.)  

A recent study by Genesys (2012) cited that more than half of Fortune 500 companies are "socially shy," meaning that over half their websites fail to link to Twitter or Facebook on their contact pages, and more than a quarter don't provide links to Twitter or Facebook at all.

Looks as though brands are still seeing Twitter as a marketing, not a listening, tool.  Talk about lost opportunity.