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How to Maintain your Registered Trademark?
It is critical to safeguard your expanding company as a small business owner. If you choose to protect your brand through federal trademark registration, The United States Patent and Trademark Office (USPTO) will issue you a federal registration number after completing the proper trademark paperwork. However, this isn’t the end of your worries? But there's more to it. This is only the beginning of your journey as a trademark owner. After securing legal protection through a trademark registration company, you must continue to actively guard and defend against trademark infringement in order to maintain the validity of your trademark protection.
In order to properly use, manage, and protect your registered trademark, here are some of the most important considerations, including hiring a trademark attorney for small business.
Remember when your trademark expires
After you've registered your trademark, you must show that you're still using it in order to maintain your federal trademark registration. In fact, the USPTO expects you to submit renewal applications on a frequent basis to demonstrate that you are still actively utilizing your mark. The USPTO will only give you one email to remind you of this deadline; therefore, it is up to you to keep track of your renewal dates and submit your renewal paperwork on time. Additional fees may be required if you miss the renewal deadline but are within six months of it. Your trademark will be revoked if the renewal deadline is missed and six months have gone; you'll have to start the trademark application process all over again if you forget to renew.
Keep an eye out for new filings
When a trademark is confusingly similar to your own, your brand as a whole may suffer as a result. To be clear, you can't rely on the USPTO to reject trademark applications just because they're confusingly similar to yours. For registered trademark owners, it is their job to monitor new trademark applications and object if a new trademark may infringe on their property. Monitor trademark filings with your federal trademark attorney and identify the next measures if the USPTO is considering a possibly infringing trademark.
Your trademarks should change as your firm grows
Trademark registration USA should be done as soon as possible. However, when your company expands and changes, don't forget to maintain your trademark filings current. Opt for trademark registration services for handling it quickly. There will be more trademark applications to be filed if your t-shirt company expands into other promotional items such as pens and mugs, for example. It's also good to file a new trademark application if your company changes its logo or introduces new packaging that incorporates your mark. As your firm evolves, it is important to protect your brand by taking the appropriate trademark action.
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