#Top Web Development Services in Memphis
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Best Web Development Services in Memphis Are you looking for web development companies in Memphis? Ahom technologies industry experts listed the best for you. We have extensive experience working website development. Ready to Grow Your Business with Us? Call us now and get free consultation. We are a professional web design and software company here in Memphis.
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quicktechweb · 6 years ago
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West Memphis Arkansas Premier Voice & Data Network Cabling Services Contractor
West Memphis Arkansas Superior Voice & Data Network Cabling Services Contractor
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from Quick Tech Web http://bit.ly/2VKcEUw via Quick Tech Web: The Best FREE Local Tech Consulting Listings Directory
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getbacklinkss · 2 years ago
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Types of SEO (Search Engine Optimization) services that matter in 2022
SEO stands for Search Engine Optimization. It's basically the practice of optimizing your website to rank higher in search engines. In simple terms, SEO is about making sure that your website shows up high in Google searches. There are many different ways to do this, including using keywords, links, backlinks, content, etc.
SEO is a combination of many different techniques including keyword research, link building, content marketing, social media marketing, etc. These are the services from SEO Medford Oregon that still matter in 2022.
Content Marketing
Content marketing is a type of marketing where companies share information about their products and services via various forms of media. This includes videos, images, articles, presentations, blogs, etc. Content is what makes a website unique. Your content should be useful and interesting. Make sure that you have good quality content.
Link Building
Link building is the act of getting links to your site from other sites. Links are how Google determines what websites should rank at the top of its search results. Backlinks are links from other sites to yours. When a user clicks on a link, they go to the linked page. A lot of Memphis SEO expert companies will create backlinks to your site. These are often called “inbound links.”
PPC (Pay Per Click Advertising)
PPC is a way to get traffic to your site. You only pay when people click on the ads. Link building involves getting many people to visit your website. Many SEO companies offer these services.
Keyword research and analysis
Keywords are the words people use to find information online. You want to make sure that your site includes relevant keywords. If someone types in “how to start a blog” into Google, your website should show up near the top of the list.
SEO-based Website Design
A well-designed website looks great and helps users navigate easily. Good design based on SEO also makes it easier for search engines to index your pages. SEO-based website designing is the process of developing a functional and attractive web page based on SEO principles. A good Modesto SEO will also take into consideration the user experience and usability while making sure that the design looks professional and modern.
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oscopelabs · 7 years ago
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The Two Werner Herzogs by John Redding & B. A. Hunt
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Raffi Asdourian/Flickr (CC BY 2.0) | Pepe courtesy Matt Furie/mattfurie.com | Remix by Jason Reed
Werner Herzog, that hypnotic German filmmaker who once tried to murder his leading man, who taunted death atop a soon-to-erupt volcano, and who looking upon the screeching Amazon mused that he saw only pain and misery in the jungle, was on a press tour. He sat beside his producer Jim McNiel, both bundled up in the Park City cold, and listened politely as the Los Angeles Times’ Steve Zeitchik asked about his new film.
It was 2016 at the Sundance Film Festival, and Herzog’s latest documentary, Lo and Behold, Reveries of the Connected World made its debut in the festival’s Doc Premieres section. The film saw Herzog turning his inimitable lens to the ramifications of modern technology, and initial reviews (at least those counted by Rotten Tomatoes) were uniformly positive. One critic for The Young Folks said Herzog took “the same adventurous spirit that made him drag a cruise ship across a Peruvian jungle in Fitzcarraldo” and put it toward exploring “the labyrinth of the internet’s history.” Many more remarked on the film’s wondrous, sobering, and truly Herzogian revelations about man’s place in the midst of an unprecedented technological revolution.
Zeitchik asked Herzog directly, why make a film about the internet?
“We should know in which world we are living,” he responded. “As thinking people, we should try to scrutinize our environment and know in which world we live.”
Well, this is the world in which we live:
Lo and Behold is a commercial.
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It was produced by Massachusetts-based network management company NetScout, in conjunction with New York ad agency Pereira & O’Dell; borne not from Herzog’s own passions, but from those of a marketing team seeking to promote a corporation in the midst of a massive rebranding effort. Marketers might bristle at the exact term, “commercial,” preferring instead the term “branded content,” one tool in an industry-wise trend towards nearly-invisible advertising meant to implant a positive perception of a company’s identity.
After Lo and Behold played Sundance, several reviewers mentioned NetScout had provided the funding, but not one writer took that detail further. Critics focused on the film’s structure and Herzog’s larger-than-life persona, and no one stopped to ask just who NetScout was, and why they had made this film. Perhaps it was the promise of Herzog’s integrity and character he had fought and earned for himself throughout his career as cinema’s wild man that kept anyone from asking questions. In what world could the man, who has braved deserts, the antarctic, and war zones in the tireless pursuit of filmmaking, sell out?
Branding Cinema
Historically when one spoke of the cross section of advertising and filmmaking, they spoke of product placement -- James Bond drinking Heineken in Skyfall, Tom Cruise wearing Aviators in Top Gun, or E.T.’s beloved Reese’s Pieces. But something different happens when advertising agencies realize that they don’t just have to tag-along on a film, but can influence its very structure.
In the late 1990s, while scripting Cast Away, Tom Hanks and William Broyles Jr. approached FedEx with an unusual offer. They said let us use your company’s likeness, and in exchange you can help produce the film. Hanks and Broyles’ problem was that the inciting event of Cast Away was the gruesomely detailed crash of a plane branded with FedEx’s markings.
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Company representatives recalled to The Chicago Tribune:
“[FedEx spokeswoman Sandra] Munoz said FedEx decided that the script highlighting the company's humble origins, its global reach and can-do spirit outweighed the aircraft disaster. FedEx provided filming locations at its package sorting hubs in Memphis, Los Angeles and Moscow, as well as airplanes, trucks, uniforms and logistical support. A team of FedEx marketers oversaw production through more than two years of filming.”
This new relationship in which a third party’s marketing team oversaw the production of a high-budget film, foretold a major change in the way companies and cinema interact.
A managing director for FedEx said, "As we stepped back and looked at it, we thought, ‘It's not product placement, we're a character in this movie.’ [...] It's not just a product on the screen. It transcends product placement."
In 2001, a year after Cast Away, BMW pioneered their cinematic ad series “The Hire.” The premise was simple: Clive Owen posed through a series of stylish, high-production value action shorts. “The Hire” played at Cannes and was so successful that -- in what must be some kind of a first -- the Jason Statham hit The Transporter was based on the ads. The genius of “The Hire” is that they are not films about BMW, but films in which the style and power of the automobile act as the architectural underlay for a compelling narrative.
This is branded content. It is not an attempt to insert a brand into a work of art, but to insert a work of art into the brand. As Naomi Klein once described it: ”the goal [of a corporation] is no longer association, but merger with the culture.”
Branded content is a graffiti artist covertly painting original work for a video game company, or a vodka brand working with a music festival to promote gender equality. At its best, it is The Lego Movie, in which the sensory experience of playing with LEGO blocks is lovingly evoked to tell a story. That film’s careful digital animation stands as not just some of the most impeccably textural filmmaking ever attempted, but as a cruise missile of nostalgia aimed at the viewer. The Lego Movie nearly doubled the worth of its parent corporation.
Such a thing has never really existed in film before, but it is very similar to the early years of television, when companies like US Steel, Alcoa, or Kraft would pick up the tab for a show in exchange for the prestige of having their name on it. A great deal of powerful programs were produced in this era of television, but none free from compromises. Rod Serling was just one of many talented writers who found themselves increasingly stymied by his sponsors’ patter of seemly changes. In the introduction to the paperback edition of his great teleplay “Patterns,” Serling cautioned us about mixing corporations and art: “I think it is a basic truth that no dramatic art form should be dictated and controlled by men whose training, interest and instincts are cut of entirely different cloth. The fact remains that these gen­tlemen sell consumer goods, not an art form.”
Censorship eventually drove Serling from writing about contemporary society to The Twilight Zone, where he could explore his stories of intolerance and bigotry in a politically-neutral fantasia.
A NetScout Production
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Founded in 1984, NetScout specializes in network systems, producing both hardware and software. It was an early developer of packet sniffers, the technology that logs data being transferred over networks. Today, according to its own online bio, NetScout has a heavy focus on cybersecurity, anti-DDoS and Advanced Threat Solutions tech. It also provides web service performance platforms, cloud management, and packet brokers, among many other interconnected divisions.
All this to say, the company operates behind the scenes. It is not purchasing Super Bowl ad time to become a household name, rather its financial investments lie in the sustained prominence and upkeep of the internet’s infrastructure.
The seed of Lo and Behold formed in 2015, when NetScout was in the midst of a massive company-wide rebrand led by its then-CMO Jim McNiel, who would later participate next to Herzog in the film’s publicity tour. The company had spent the previous year making major corporate acquisitions, including the communications sector of Danaher Corporation, Arbor Networks, Fluke Networks, Tektronix Communications, and VSS Monitoring. The shopping spree consolidated their share of the communications market and helped the company more than double its revenue to the $1.3 billion it generates today. But NetScout remained a largely unheard of entity outside of the inner circle of the network management industry it had helped pioneer in the 1980’s. The company needed a way to boost its status and reach new clients.
And so, Lo and Behold was born in the walls of Pereira & O’Dell’s New York office, where the agency has serviced clients such as Intel, Fifth Third Bank, and Procter & Gamble.
It was Pereira & O’Dell’s executive creative director Dave Arnold who approached McNiel with a fresh, but risky idea. They would make a feature length documentary celebrating the creation of the internet and the boundless potential of its future. It would engage consumers with a focus on the importance of the technological innovations being made today, and toast the creators and engineers who contract with NetScout for their cybersecurity and hardware needs. The kicker: It would be directed by Werner Herzog.
In a 2016 AdWeek reflection on the film, McNiel wrote that Herzog initially balked at the idea, telling NetScout: “No! I do not do commercials.”
But McNiel managed to convince Herzog the film was not a commercial, but a serious documentary that would explore the world-changing and potentially apocalyptic ramifications of the internet.
Speaking to McNiel this month, he told us there was no second choice for a director. If Herzog couldn’t be won over, the entire project would be scrapped. Why?
“He’s an icon,” McNiel said. “And he’s a meme!”
Herzog the Meme
Popular arthouse directors have long been a favorite target for ad firms. This past year, Herzog’s friend and collaborator Errol Morris directed a series of 56 commercials for Wealthsimple, in which celebrities from all walks, including himself, tell anecdotes about handling their own finances. Wes Anderson has made ads for American Express, Darren Aronofsky has been recruited by Yves Saint Laurent, and Ridley Scott has made advertising history time again with his Hovis, Chanel, and Apple ads.
Many renowned directors from Scott to David Fincher to George Romero got their start making commercials. In Japan, Nobuhiko Obayashi was so good at TV spots he was given free reign by Toho to make his psychedelic freakout cult classic House. Even David Lynch, one of the staunchest opponents of product placement in cinema, has made commercials for Playstation, Gucci, and Clearblue Pregnancy Test. When asked during a Q&A if he finds this hypocritical, he answered bluntly: “I do sometimes [direct] commercials to make money.”
For Lynch, if the ads don’t bleed into the art then there is no reason for purists to hold directors’ advertising works against them; after all Inland Empire probably didn’t pay very many bills. Spike Lee has even opened up his own ad agency, and often blurs the line between his core filmography and his ad work, licensing to Nike and performing as his Mars Blackmon character from She’s Gotta Have It, retroactively making his feature debut something akin to after-the-fact branded content.
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But Herzog was different. He came from the roiling, unfettered New German Cinema of Syberberg and Fassbinder, where they ranted and bled and snorted endless coke for their art. And even among that crowd, he was different. He came from the fringes, growing up in the mountains of Bavaria and making his first films with a camera he stole from a local university. In the 1970s and ‘80s, while his contemporaries in the movement like Volker Schlöndorff and Wim Wenders went mainstream, he kept his distance. His adventures in storytelling have taken him to every continent on the planet, and he has further cemented his legend with tales of being arrested, threatened at gunpoint, forging documents, and picking locks to forbidden zones all in the pursuit of cinema. Alone, the troubled making of Fitzcarraldo has probably done more than anything else to create the idea of Werner Herzog in the mind of western audiences, that of a madman mystic lost in the jungle chasing truth and art while eschewing formulaic Hollywood methods of filmmaking. His explicit anti-commercialism has made him appear incorruptible to his fans, who still at every chance possible put on impersonations of his signature Black Forest accent.
McNiel is right. In the era of the internet, Herzog has become a meme. Many new fans are coming to his works for the first time through YouTube clips from Les Blank’s documentary Burden of Dreams, about the making of Fitzcarraldo. Herzog’s off-the-cuff speech from the documentary about the Amazon jungle representing “the harmony of overwhelming and collective murder” has been uploaded a half a dozen times with tens to hundreds of thousands of hits on each clip, including one by its DVD distributor The Criterion Collection. Comedian Paul F. Tompkins has made Herzog one of his most memorable celebrity impersonations. His more misanthropic quotes have been turned into “Demotivational Posters” by internet users, and Know Your Meme has a full entry dedicated to exploring his presence as a joke online.
Herzog is aware of the online perception of his public persona, and although he has not exactly embraced it he has said it does not bother him and he is content to let parody Twitter accounts exist. As a result, fans who participate in this meme-ification continue to build his mythology. It is through these parodies that the idea of Herzog as a savant, able to pierce through the veil of civilization to reveal humanity’s dark nature, is allowed to flourish. It flourishes because Herzog is authentic, because he is a lawbreaker, an explorer, a true independent.
There is a phrase for the unquestioning devotion to Herzog’s work: Brand loyalty. It is this brand that NetScout sought to tap into it. The hiring of Herzog was as clear-eyed and purposeful as any good corporate acquisition. His prestige (or “brand equity,” as a corporate board of directors might put it) opened doors that NetScout’s opaque public image kept shut. McNiel confirmed this: “We did not really get any flat-out rejections [from interview subjects]. After all, this was Werner calling.”
Designing “The Connected World”
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Since Lo and Behold’s primary purpose was to serve as an innovative business-to-business marketing initiative, it would need to speak to corporate clients by highlighting the world-changing technologies they were pioneering and celebrating the radical social impact their developments have had on the world.
It was McNiel who came up with the film’s 10 chapter structure and the list of interviewees. Prize gets like Bill Gates and Jeff Bezos couldn’t fit Herzog into their schedule, but others like Elon Musk and hacker icon Kevin Mitnick did. According to McNiel, Herzog did conduct his own research and suggested names, and the film came together as a collaboration.
By the end of post-production, McNiel and Herzog had delivered an unique feature that was simultaneously, fascinating, existential, and most importantly a subtle monument of advertising.
But why then did it premiere at the Sundance Film Festival, which still insists it is an independent showcase run by a non-profit?
On social media, branded content is typically flagged with phrases like “Sponsored Content” or “Paid.” But there are no guidelines in place for branded films (indeed no authorities to even issue them). Minor steps are being taken to separate the branded from regular films; Sundance took one such step in 2016 with the debut of their Digital Storytelling showcase specifically for branded content. But that very same year, Lo and Behold played as a traditional documentary instead. Was this another door that the Herzog brand flung open for NetScout?
Each year, thousands of prospective filmmakers, many truly independent, many self-financed and motivated by love of the art and by a desire to have their unique voice amplified, spend $85 for the privilege of having their feature film considered at Sundance -- that number goes down to $65 if they’re early and up to a whopping $110 if they’re late. They do the same at Toronto, SXSW, Cannes, Tribeca, Berlin, and the hundreds to thousands of festivals launched nominally in support of independent cinema. Sundance took around 2,000 such submissions last year -- likely around $180,000, not including short films. Many filmmakers spend thousands of their own dollars on submissions. There has been remarkably little discussion about the fact that their films will be judged not just against the latest low-budget Hollywood productions indie-laundered through smaller production houses, but now, it seems, also against branded content: the agenda-driven works of telecom giants, car manufacturers, toy empires, and fast food chains.
Advertisers have found a new integrity in iconoclasticism. It is not a long leap from NetScout’s employment of Herzog as a modern-day Rasputin to, say, Wendy’s restaurants’ pugnacious Twitter feed. Each seeks to legitimize their company as an honest and self-aware organism, as idiosyncratic and hip as any of us. They are corporations seeking to become that thing they were asserted to be in the 2012 presidential campaign: People.
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For the advertisers, it is simply work. They are upfront about their goals and tactics and trade publications frequently profile the individuals developing these campaigns. Often, there is an earnestness, talent, and true passion in their efforts.
“There does need to be some connection between what it is you’re trying to communicate, because you need to be passionate about it,” McNiel said. “The only way this stuff gets any kind of lift is if it’s regarded as real cinema.”
So branded content seeks to slide itself into our lives undetected, emulating the form and scope of “real” cinema.
However, the unusual thing about branded content is not that companies outside the film industry are attempting to make money off of films. Rather, it is that they are unconcerned with making money. Even mega-franchise films like The Avengers tend to proceed from the inside out — a college of production and distribution companies attempts to live off a product. The work of art drives the revenue, and success or failure as a company is based off the success or failure of the film.
But branded content is more opaque. Its success is judged not so much by how well the film itself does financially (a modest documentary like Lo and Behold fits snugly within NetScout’s significant marketing budget), but by softer concepts like reach and influence. Jim McNiel was candid on this point, telling us that “the primary benefit to NetScout behind the film is the number of impressions and perceptions about NetScout” (In the year following Lo and Behold’s premiere, NetScout’s annual media impressions jumped from an average 1.5 - 2.5 billion to more than 25 billion). Advertising is a medium designed to make you feel a certain way about a company. Couple this knowledge with cinema’s proven track record at affecting the audiences’ biases and assumptions and one need not be zealously anti-corporate to worry about the potential for future branded content to misrepresent and mislead the audience.
The Two Werner Herzogs
In early 1954, at the height of the housing segregation issue, while Brown vs. Board of Education was still being heard in the Supreme Court, the most infamous example of early television censorship occurred. Reginald Rose, the celebrated writer behind 12 Angry Men, debuted his new standalone episode for the television series Westinghouse Studio One. Called “Thunder on Sycamore Street,” the episode was based on the true story of a black family moving into a white neighborhood, and their neighbors’ slow plummet into racial violence. The Westinghouse people loved the script for its passion and realism, but had one small, insignificant change: the black family must be changed to, well, anything else. There was no way they would air a program about white Americans attacking black Americans. It was simply too hot a topic for mid-fifties audiences. So Rose re-wrote the script, and the episode that aired was about mob violence against a white family with an ex-convict father. The moral meat of the teleplay was pulled out entirely, but Westinghouse simply could not risk people thinking of that when they shopped for appliances.
It is difficult to know the extent to which such decorous censorship happened with Lo and Behold. A large chunk of the film is devoted to the negative impact of the internet -- most hauntingly in an interview with the family of a teenager, Nikki Catsouras, whose gory death in a car crash became a shock image meme. When Catsouras’ mother confesses that she thinks the internet is the modern-day face of the Antichrist, it seems for a moment that the film has at last found its bite. Such melanges of trauma and focused mania are hallmarks of Herzog’s best work. Those qualities are explored in the lion’s share of his films, from the surreal Bad Lieutenant: Port of Call New Orleans to the tragic The Enigma of Kaspar Hauser to the fire-breathing Klaus Kinski performances of his most famous work, and, most pointedly, to his 1981 documentary God’s Angry Man, in which he studies a particularly fiery televangelist.
But the section with the Catsouras family is all too brief. They tell the bullet-points of their story and are gone, as we rush to the next location. Whether that was Herzog’s choice or not, it is difficult to know, but the thumbnail structure of Lo and Behold is a new and unique problem for the veteran filmmaker.
Jim McNiel told us that “the challenge with working with Werner is kind of keeping him from going too far down into the shadow of darkness.” However, he believed the dark elements were important to show, as too much praise of the future without conflict would make for a flat story. Focusing on the darker elements, he reasoned, would equally highlight the film’s more positive moments, allowing for the intended good vs. evil narrative to take hold.
Still, McNiel reported having to rein Herzog in when he went too dark, and it is perhaps his inability to submerge the film in those depths that leaves Herzog appearing at times more unsure of his subject than any other documentary he’s made, except perhaps for his ten minute short on the middling rock band The Killers, promoting American Express’ 2012 Unstaged concert series. While we have alternate terminology available for Lo and Behold, and for his road safety PSA From One Second to the Next (made for AT&T), we have no earthly idea what to call The Killers: Unstaged except a commercial.
After Lo and Behold premiered, it seems only New Republic’s Will Leitch worried about this new side of Herzog. He wrote: “It’s probably a fair question to ask at this point: Do Werner Herzog’s movies need quite so much Werner Herzog in them? There has been a growing fear among longtime admirers of Herzog’s films, of which I am certainly one, that Herzog the Public Personality has been starting to sneak in around the edges of Herzog the Director, and to ill effect.”
But Leitch’s distinctions between Herzog the Public Personality and Herzog the Director are miscalibrated, in the wake of his more recent, prosaic films like Queen of the Desert and Salt and Fire, which reviewers seemed to grit their teeth and swallow like medicine. The division between the Herzogs is more acute.
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Until 2005, every Herzog documentary was self-produced by Werner Herzog Filmproduktion and distributed by various high-end channels like Canal+. This changed with Grizzly Man, his 2005 film about the life and death of Timothy Treadwell. That film was co-produced by Discovery Docs, the documentary arm of the Discovery Channel. Grizzly Man is a true masterpiece, one of his best films, and the presence of the Discovery Channel is a natural fit for the material (not least because their 1999 teledoc made Treadwell famous), but for the first time, Herzog made a documentary on someone else’s dime and under the control of a massive corporation. Further, it elevated Herzog to a new level of fame. No longer was he being interviewed by dry cineaste magazines, but on late night talk shows. And his personality was built for internet celerity. Look at the 2007 interview in which someone shoots him in the leg with an air rifle mid-conversation. His unruffled reaction was a minor Internet sensation, and Herzog still tells the anecdote on talk shows, though he often forgets to mention it was an air rifle, not a real rifle, that shot him.
The marriage of Herzog with US media giants was so successful that his next film, Rescue Dawn, was an MGM star-vehicle remake of one of his own, earlier documentaries. By 2012, Herzog was recutting others’ footage, adding narration, and packaging it as his own creation with Happy People: A Year in Taiga. Critics accepted the packaging at face value. There was no secret about Happy People, which Herzog condensed from a Russian television program, but critics were content to discuss “Herzog’s motives,” with hardly a thought for the man who actually went to Siberia and shot it, Dmitry Vasyuko.
In a very real way, Grizzly Man is a line in Werner Herzog’s filmography, marking the moment he became a Hollywood filmmaker. No Herzog documentary before Grizzly Man was produced by a third party; and no Herzog film (fiction or non-) since Grizzly Man has been an independent project. Yet our mode of discussion for the man has not updated since Fitzcarraldo, thirty six years and certainly several million dollars ago.
By and large, Werner Herzog is still spoken of as the young man shooting Aguirre on a mountaintop with a stolen camera and a gun in his waistband. Still remembered as the sad-eyed mystic observing that nature is “overwhelming and collective murder.” But the late Les Blank, who filmed the infamous speech about the jungle for Burden of Dreams, was perplexed by the public’s response to the man. He told Vice: “And the first time I heard it, I thought it was purely tragic. But I soon showed the film to an audience in San Diego where I screened some works in progress, and people started laughing when they heard Herzog’s speech. It never occurred to me that what he said was funny. To me, it was very painful, and I felt sorry for the guy because he was driven to that point of view.”
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Herzog seems to have drifted from the pain Blank saw in him, towards the comic irony the San Diego audience imagined. Married, stable, in LA, he has changed from an uncompromising European artist to a wealthy California-based celebrity who stops in for guest appearances in everything from Jack Reacher to Rick and Morty. He is now a talk-show circuit veteran, host of an online film school, and a regular director of branded content for multinationals.
He has become a brand. And he is content to build that brand. Perhaps he never intended this to happen, but it's impossible to deny this is where he has arrived.
We are left with the paradox of two Werner Herzogs. Cinephiles simultaneously believe in Herzog the Philosopher who probes at hidden truths and is pathologically immune to the artifice of Hollywood, and in Herzog the Celebrity who is comfortable hamming it up in cartoons and talk shows.
Branding in the end is simply commodification; and the buying and selling of Werner Herzog extends beyond the bounds of his movies. He now runs a “Rogue Film School,” where lucky participants can attend a four day seminar including a one day meet and greet, all for a $25 non-refundable application fee and a $1500 seminar fee (with a $200 cancellation fee, god forbid), not including room or board. There, Herzog will presumably speak on how film is “not for the weak-hearted,” how it is a rarified domain only for those sturdy enough to break rules, pick locks, flaunt police, and, apparently, plunk down $1525 for a meet and greet. Those of us unable to make the cut can watch six hours of his film lessons at masterclass.com for the relatively cut rate price of $90. At MasterClass he teaches virtually alongside that other great outsider artist, Ron Howard.
By all means, there is no rule against artists, even great artists, selling out. Picasso and Orson Welles made a career out of it and their legacies remain intact. But as marketing schools teach that a brand is a promise, so we should ask what is the promise of the Herzog brand?
In 2007, Roger Ebert, to whom Encounters at the End of the World was dedicated, wrote in an open letter:
“Without ever making a movie for solely commercial reasons, without ever having a dependable source of financing, without the attention of the studios and the oligarchies that decide what may be filmed and shown, you have directed at least 55 films or television productions, and we will not count the operas. You have worked all the time, because you have depended on your imagination instead of budgets, stars or publicity campaigns. You have had the visions and made the films and trusted people to find them, and they have. It is safe to say you are as admired and venerated as any filmmaker alive--among those who have heard of you, of course. Those who do not know your work, and the work of your comrades in the independent film world, are missing experiences that might shake and inspire them.”
That is the Werner Herzog that was. An intense, comprehensive honesty, and a legacy of films driven from within, committed to truth.
That is the man the film community has never let go, even as we have another Werner Herzog: a television personality hawking self-improvement courses alongside Gordon Ramsey and Steph Curry.
To Whom Are We Beholden?
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Lo and Behold represents the success of a brand carefully cultivated, marketed, and exploited. But that brand is not NetScout. Herzog’s wandering spirit, his philosophical integrity and aversion to banal civilization were repackaged and sold back to his audience. Just as LL Bean trades on its legacy as workwear for outdoorsmen to sell khakis to yuppies, Werner Herzog trades on his legacy as an Amazonian explorer to sell American Express and AT&T to an adoring film community.
Upton Sinclair once said that all art is propaganda. Likely he was correct. And so we should always be on guard, asking ourselves just what each piece of art we experience is propagandizing, and why.
Werner Herzog has spent his entire career insisting on the difference between fact and truth. “There are deeper strata of truth in cinema,” he wrote in his 1999 Minnesota Declaration, “and there is such a thing as poetic, ecstatic truth.” There also must be an ecstatic lie, in which we are led beautifully and elegantly to a dead end. Herzog also observed in that declaration: “Tourism is a sin.” And here we have Werner Herzog: Tour Guide, helping an internet security company tell us of the importance of internet security.
It is all, in the end, innocuous. NetScout has simply made an impactful film that effectively serves and works beyond its marketing origins. But will the general practice remain innocuous if another great filmmaker makes an invisible propaganda piece for say, a charter school think tank (as graced many festivals in 2009), or a toxin-spewing corporation like Monsanto (whose use of weed killer glysophate is defended by Neil DeGrasse Tyson in another industry-funded documentary), or a weapons manufacturer? What are the ethical limits of a festival like Sundance -- both for creating a space for true independent cinema, and for ensuring audiences and critics know just who made their film and why?
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Sundance above all has been cursed by its success. The always-elusive balance between industry access and big-money irrelevance has been especially difficult to find in Park City. A 2010 Time profile has festival founder Robert Redford worrying that “Sundance has been ‘sliding’ of late, blaming ‘ambush marketers’ for taking over storefronts to promote their swag and celebrities who just show up for the paparazzi attention.”
Was Lo and Behold essentially another example of Redford’s dreaded ambush marketing? Certainly yes. Was Werner Herzog just another celebrity showing up for paparazzi attention? Certainly not.
But it is, perhaps, because of the latter, that the film community failed to see the former. If the people who are paid to scrutinize and agonize over films missed this, what hope does any viewer have in the future to know who made the movies they’re seeing and for what purpose?
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s4g2world · 4 years ago
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The Search For SEO Services
Nowadays, many so-called SEO services are being offered on the Internet. Unfortunately, most of these "companies" deliver dubious results. Excellent SEO services are rare today since everybody seems to be to getting into online business marketing. More and more websites are clamoring to get into Australia's top 10 in terms of search engine ranking. With this scenario in mind, companies and small businesses should be careful in their search for SEO companies with competent SEO services.
Before you dole out your hard-earned dollars to get social media marketing packages, read below for some essential tips when scouting around for an SEO company:
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cbdschweiz · 5 years ago
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10 Things Most People Don't Know About cbd wirkung
The Cannabis Cancer Get rid of With Rick Simpson
Hemp seed may be the best way to obtain protein and several other nutrients in the world. The hemp oil and cancer thing needs a bit more attention, while regular hemp essential oil can help from a nutritional stand point, it requires to be mentioned that the nice stuff comes from the kind that gets you high. The chemical make up differs, and the cannabinoids in pot impact your CB1 and CB2(I might have got that wrong or off) receptors, which turbo charges your disease fighting capability and kicks it right into a higher equipment. You can find out more at: by Rick Simpson and he even shows steps to make it. It might not be legal, but it's worth the risk if you're in need of it. This might also be a positive thing to stack onto Mike Farley's guardian's attempt at getting healthy, also the 90 forever protocol I mentioned previous can help with the cirrhosis(it can help alcoholics), the liver runs on good fat and a lot of nutrients.
Many studies and research reports have indicated that hemp seed oil may be useful for preventing some of the common diseases, including heart conditions. One study actually indicated that hemp seed essential oil might have some role in avoiding heart attacks. It contains numerous organic compounds known as sterols, which help in lowering cholesterol levels. Hemp oil can be abundant with gamma linolenic acid, which can assist in restoring hormonal balance and could be useful for who have problems with PMS, menopausal symptoms and women. With an ideal balance of Omega 3, Omega 6 fatty acids and ceramides, hemp essential oil is great for your skin and hair, and it has been considered for most beauty treatments. Researchers think that it might have a role in boosting the immune system too. Not to forget, hemp oil is extremely great for organic pain relief. If you have considerable chronic pain, this could be one of the effective solutions you are looking for.
Info and statements made are for education purposes and are not intended to replace the advice of your treating doctor. Global Healing does not dispense medical information, prescribe, or diagnose disease. The views and dietary assistance expressed by Global Curing are not intended to be a replacement for conventional medical support. When you have a serious medical condition or wellness concern, see a medical doctor. This Web site consists of links to Web sites operated by various other parties. Such links are cbd schweiz provided for your convenience and reference only. We are not responsible for the content or items of any linked site or any link contained in a connected site. Global Healing will not adopt any medical claims which might have been made in third party references. Where Global Healing has control over the posting or other communications of such claims to the general public, Global Healing will make its best effort to eliminate such claims.
A few oils are rated 0 on the scale. These are sunflower and hemp. I chose hemp for personal reasons. I take a spoonful of it daily to obtain my dietary linoleic acid, and I use it as a moisturizer and cleanser for my face and body. A lot of people SWEAR by this oil, including myself. This is the best thing that ever happened to my skin. I utilize it two ways. I use a drop or two as a moisturizer on my face after my cleaning and toner part of the morning and night time, as soon as or twice a week I utilize it as a cleanser. Hemp is quite volatile; it goes rancid quickly. I maintain mine in the freezer. This will keep it from going bad. I've had mine within for 5 or 6 months and it's still fine. It'll begin to smell funny when it goes rancid, and you'll have to throw it out.
A lot of the intended has with regard to these components range from developing them simply because availabilit of health proteins, suscrose, flatulence, furthermore to some other nourishment towards cold beverages (juices, smoothies, necessary proteins shots, plant-based opportunities to ensure that you can milk meals), soups, dips, develops, sauces, curtains, plant-based possibilities to help meat products and services, candy, sunbaked items and diet plan pubs, solutions, wholegrain cereal and goodies. Lately, permits to look at any potential hallmarks of CBD happen to be naturally considerably more habitually right today there exists a competing firms towards manipulate numerous and varied probable features with in the material basically no spot gives you considerably more intend depth. Business connected with mental sickness.
The greatest upside for me personally, taken only at night the indica strain for hypertension and sleep, about twice week for my heart dieses or even more if needed. My girlfriend uses cannabis for her brain cancers. Can't imagine a larger up part of anything, since my research and personal encounter shows it is the best treatment on the underground marketplace. Plus if 63% of all people are going to die from either cardiovascular disease or cancer that means it is very clear and doubtful that mainstream medication causing genocide and lying to us. You need to share my personal success with the world. My daughter keeps telling me I am a genius between my micro nutrition, cannabis and sculptor business. For the ABCs of lifestyle survival is priority one, maybe period will tell, if I'm a genius.
The facts in Hemp essential oil that allows Anxiety to subside? ESSENTIAL FATTY ACIDS and Omega 3 and Omega 9. Proper amounts of Omega 3 and 6 have already been proven to reduce both headaches and migraines. How can you know what the proper quantities are? For many individuals, this will differ but research have been done and for nervousness related problems the magic number or sweet spot appears to become 300mg of Hemp oil. Lower and higher dosages of Hemp oil didn't seem to have the same impact. Other studies have shown that Hemp Essential oil helps slow down a racing mind enabling you to get better sleep. Getting better sleep makes you even more refreshed and enables a better standard of living! Once you can help with Sleep https://cbdbro.ch/cbd-oel-ein-helfer-ohne-rausch/ problems which are a major sign of stress and anxiety, you can feel better and with better rest, your anxiety levels become easier to control.
CBD hemp oil is extracted from the cannabis types that are naturally loaded in CBD while being lower in THC. A specialized extraction process can be used to yield highly-concentrated CBD essential oil that also contains other nutrition-oriented material such as omega-3 fatty acids, terpenes, vitamins, chlorophyll, proteins and additional phytocannabinoids such as for example cannabichromene (CBD), cannabigerol (CBG), cannabinol (CBN) and cannabidivarian (CBCV). What many people aren't aware of is that 100 % pure hemp cannabidiol oil could be consumed directly as a supplements - through the years, incredible advancements in CBD hemp oil product development possess led to what are now dozens of various kinds of CBD hemp oil products including even chewing gum, capsules and drops.
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Alcohol and cigarettes aren't for medical use only, and they're killers. We tried outlawing alcohol and just the mob benefitted. And oxycontin is normally pretty much as bad as heroin, and nobody settings the abuse of this. Furthermore, you allow every farmer develop pot and it might recover this overall economy in a heartbeat. Our founding fathers knew this, that's why they grew it and smoked it. Actually, in Groundbreaking America you can also be jailed for not developing it. Pot was legal tender here until about 1800. American flags and King James bibles had been once created from it, too. As for the moral issue, I simply don't see one. What's immoral about ingesting a substance that is not even while dangerous as soda? The just moral concern I see is certainly in imprisoning people for having it. In the mean time, untested pharms go to the market and kill people on behalf of the profit-minded drug companies and their advertising clients. And those drugs do wayyy more harm than good.
In 2013, my annual PSA test showed a rise. I knew that PSA, which means prostate-specific antigen, is a proteins that can sometimes become an indicator of prostate malignancy when the level begins to go up. When my PSA score reached 5.6 and remained in that level for approximately a calendar year, my doctor near my home in Oakland, Tennessee, just outdoors Memphis, suggested that We see an urologist for a biopsy. The urologist had taken 12 samples of prostate tissue, and among the samples was twenty five percent cancerous. That was the very first time I heard the big c” word. Instantly I was in a daze that lasted about a week. Regardless of how you prepare or everything you expect to hear, when a doctor tells you that you have cancers, it's a shock. Questions had been racing through my mind: What will life be like now? How will things transformation? Exactly what will eventually me? Fishing season As I began to take steps toward deciding on my treatment, many options were presented to me. The urologist who diagnosed me recommended prostate removal. But he also offered me a book of 101 queries about prostate cancer and known me to two additional doctors at different facilities.
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saraalexandrablr · 5 years ago
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Top 25 blessings of facebook advertising and advertising
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Fb continues to stay an crucial a part of our lives and of every enterprise all through the globe. Digital Marketing Agencies Baltimore listing of advantages of fb advertising will depart you thinking why you by no means attempted it. In case you need to use fb efficaciously on your products and services, read the 25 blessings mentioned below.
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Read Also:
How subdomains are a bad idea for your website?
 It is able to power repeat company: purchasers who have bought from you inside the past can be reached through fb advertising for repeat industrial employer.
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It's far more effective than natural: herbal fb advertising is dead. So that it will achieve success, you need to apply facebook marketing, promote posts and promote it to broaden your network.
It's far cheaper: you could set your very personal fee variety for the advert campaign. You do no longer want a excessive price range to assemble a advertising campaign and you may boom or decrease it at any time.
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snehalaxel · 3 years ago
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Global Household Sealed Storage Jar Market 2021, Trends, Industry Analysis, Size, Share, Growth and COVID-19 Pandemic Presenting Future Opportunities 2027
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This Household Sealed Storage Jar Market research report has a complete overview of the market, covering various aspects such as product definition, segmentation based on various parameters, and the prevailing vendor landscape. The market report consists of explicit and up-to-date information about the consumer. demands, their inclinations, and their variable likings about a particular product. The report not only saves valuable time but also adds credibility to the work that has been done to grow the business. In this winning Household Sealed Storage Jar Market business report, thorough investment analysis is offered which forecasts imminent opportunities for the market players and develops the strategies to grow return on investment (ROI).
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Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.
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Contact: Axel Reports Akansha G (Knowledge Partner) Office No- B 201 Pune, Maharashtra 411060 Phone: US +18488639402 Email: [email protected]/ Web: https://axelreports.com/
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pavanghage · 3 years ago
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Wood Pellet Smoker Grill Market Trends, Global Top Brands, Production Demand Ratio, Suppliers and COVID-19 Pandemic Presenting Future Opportunities 2027
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Wood Pellet Smoker Grill Market is analyzed with industry experts in mind to maximize return on investment by providing clear information needed for informed business decisions. This research will help both established and new entrants to identify and analyze market needs, market size and competition. It explains the supply and demand situation, the competitive scenario, and the challenges for market growth, market opportunities and the threats faced by key players.
Sample Copy of This Report:https://axelreports.com/request-sample/96197
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By Market Players: Traeger Pit Boss Camp Chef Green Mountain Grills(GMG) Memphis Grills Z Grills Yoyo Louisiana Grills Cookshack Masterbuilt USSC Weber Grills By Type Small (Under 320 Sq Inches) Mid-Size (321-640 Sq Inches) Large (641-1,500 Sq Inches) Extra Large And Commercial (Above 1,501 Sq Inches) By Application Residential Commercial
A detailed outline of the Global Wood Pellet Smoker Grill Market includes a comprehensive analysis of different verticals of businesses. North America, Latin America, Asia-Pacific, Africa, and Europe have been considered for the studies on the basis of several terminologies.
This is anticipated to drive the Global Wood Pellet Smoker Grill Market over the forecast period. This research report covers the market landscape and its progress prospects in the near future. After studying key companies, the report focuses on the new entrants contributing to the growth of the market. Most companies in the Global Wood Pellet Smoker Grill Market are currently adopting new technological trends in the market.
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Table of Contents:
Global Wood Pellet Smoker Grill Market Overview
Economic Impact on Industry
Market Competition by Manufacturers
Production, Revenue (Value) by Region
Production, Revenue (Value), Price Trend by Type
Market Analysis by Application
Cost Analysis
Industrial Chain, Sourcing Strategy and Downstream Buyers
Marketing Strategy Analysis, Distributors/Traders
Market Effect Factors Analysis
Global Wood Pellet Smoker Grill Market Forecast
ABOUT US:
Axel Reports has the most comprehensive collection of market research products and services available on the web. We deliver reports from virtually all major publications and refresh our list regularly to provide you with immediate online access to the world’s most extensive and up-to-date archive of professional insights into global markets, companies, goods, and patterns.
Contact: Axel Reports Akansha G (Knowledge Partner) Office No- B 201 Pune, Maharashtra 411060 Phone: US +18488639402 Email: [email protected]/ Web: https://axelreports.com/
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csrgood · 4 years ago
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International Paper Makes Top 10 in 100 Best Places to Work Survey by IDG Insider Pro and Computerworld
IDG's Insider Pro (https://www.idginsiderpro.com) and Computerworld (http://www.computerworld.com) announce International Paper as a 2020 Best Places to Work in IT, one of 100 top organizations that challenge their IT staffs while providing great benefits and compensation. Organizations will be included in coverage on IDGInsiderPro.com and Computerworld.com, along with results from the 2020 Best Places to Work in IT survey.
"To make the Top 10 is tremendous recognition for a team of IT professionals, all of whom insist on excellence and delivering the best of what they do every day," said Bob Wenker, Vice President and Chief Information Officer. "Their unified response and contributions to the success of our business partners are always top of mind and unwavering indeed, and that makes me proud to be a part of this great team."
The Best Places to Work in IT list is an annual ranking of the top 100 work environments for technology professionals by Insider Pro and Computerworld. The list is compiled based on a comprehensive questionnaire regarding company offerings in categories such as benefits, career development, training and retention. In addition, IDG conducts extensive surveys of IT workers, and their responses factor heavily in determining the rankings.
IP ranked #10 on the 2020 list for IT professionals in the large company category. The company's 1,400 IT team members deliver technology solutions for business advantage and support services to the company's 50,000 global team members, leveraging the use of information resources across 645 locations, speaking 13 languages and doing business in 44 currencies. 
"As technology continues to evolve more rapidly than ever, attracting and retaining top IT talent to research, deploy and maintain that technology has never been more important or more challenging," said Mark Lewis, VP Audience Development at IDG's Insider Pro. "Companies that have earned a spot on the Insider Pro and Computerworld 2020 Best Place to Work in IT list share a common denominator: They create an environment that not only rewards workers with competitive compensation and benefits, but they also foster a spirit of diversity, social responsibility, training and innovation."
About the Best Places to Work in IT The Best Places to Work in IT list is an annual ranking of the top 100 work environments for technology professionals by IDG's Computerworld. The list is compiled based on a comprehensive questionnaire regarding company offerings in categories such as benefits, career development, training and retention. In addition, Computerworld conducts extensive surveys of lT workers, and their responses factor heavily in determining the rankings.
About Insider Pro InsiderPro provides its subscribers with access to in-depth journalism, exclusive research, enterprise product reviews, hands-on advice, editor-curated special reports and feature articles on topics such as AI, machine learning, cloud platforms, analytics, network security, cyber threats, IoT, tech careers and much more. Insider Pro is published by IDG Communications, Inc. Company information is available at www.idg.com.
About Computerworld Computerworld is the leading technology media brand empowering enterprise users and their managers, helping them create business advantage by skillfully exploiting today's abundantly powerful web, mobile, and desktop applications. Computerworld also offers guidance to IT managers tasked with optimizing client systems—and helps businesses revolutionize the customer and employee experience with new collaboration platforms. Computerworld's award-winning website (www.computerworld.com), strategic marketing solutions and research forms the hub of the world's largest global IT media network and provides opportunities for IT vendors to engage this audience. Computerworld is published by IDG Communications, Inc. Company information is available www.idg.com.
About International Paper International Paper (NYSE: IP) is a leading global producer of renewable fiber-based packaging, pulp and paper products with manufacturing operations in North America, Latin America, Europe, North Africa and Russia. We produce corrugated packaging products that protect and promote goods, and enable world-wide commerce; pulp for diapers, tissue and other personal hygiene products that promote health and wellness; and papers that facilitate education and communication. We are headquartered in Memphis, Tenn., employ more than 50,000 colleagues and serve more than 25,000 customers in 150 countries. Net sales for 2019 were $22 billion. For more information about International Paper, our products and global citizenship efforts, please visit internationalpaper.com.
source: https://www.csrwire.com/press_releases/45335-International-Paper-Makes-Top-10-in-100-Best-Places-to-Work-Survey-by-IDG-Insider-Pro-and-Computerworld?tracking_source=rss
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s4g2marketingagency · 5 years ago
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Why Consider Hiring SEO Services To Promote Your Business Online?
These days, it has become important for each and every business, be it small, medium or big including home based ones to own a functional and appealing website. But having mere website with beautiful looking & relevant graphics and contents will not suffice. It needs to be optimized properly by a good SEO Company. Only then can businesses can be noticed online by their targeted customers and achieve their set goals. The provider to be selected needs to be one who is well versed with the domain can offer site improvement at the earliest.
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Reasons to hire SEO Expert for your business
Increased web traffic: Your site needs to have contents that are relevant to your business. It is optimized in a manner to be noticed by the search engines. With time, your site moves up the ranking and appears on the very first page results. Thus, your site gets noticed by your targeted customers as they search for relevant products or services that are sold through your business. The professionals use appropriate keywords to improve site rankings, thus determining your content visibility. They optimize meta tags & descriptions, take brand inventory and increase traffic to your site.
Develop social media network: Your social media presence indicates your performance & popularity among the public. The best SEO provider manages your social media and increase visibility on Google. With high visibility derived on apps like Facebook & Instagram does help attract global customers.
Brand awareness: Getting onto Google’s first page will mean more brand awareness, increased number of visitors to the site, purchases, volume of sales & revenue. The reputed SEO Services will provide keyword stuffing, enabling users to identify your site on all major platforms.
Hiring the top providers like S4G2 Marketing Agency is sure to benefit your online business.
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s4g2seo · 5 years ago
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Benefits of Internet Marketing Companies
Internet Marketing Companies
The internet is one of the fastest and most effective to advertise your brand identity and services and to find new customers. One way of making the best out of this online cash cow is by employing internet marketing companies especially if you don't have a lot of experience in this area. Their main goal is to find the best strategies that you can use to increase websites traffic advertise your products and ultimately make money. There are many options that can be used, some more effective than others, and choosing a specific strategy or a group of strategies can be overwhelming. This is why internet marketing companies are so important because they give you advice on the options that are available, they provide information which includes the advantages and disadvantages of each option and they help you to choose the ones that are best suited for your company.
If you are using a website to promote your business, then you must have heard about search engine optimization (SEO). This is just one the many approaches that you can use to ensure that your site is at the top of the search engine rankings. It takes a certain level of expertise to accurately employ this strategy, but if you need help you might need to find a local seo expert. Most times internet marketing companies will have their own web developer so if you choose this route you really don't have to worry about this aspect as the company will do most of the work for you. However, if you are creating and promoting the website on your own, you at least need to consult a local seo consultant even if you don't hire one full time.
Search engine optimization is undoubtedly one of the most effective ways to get listed in search engine rankings and to increase website traffic. Most people click on the first few websites or pages that pop up in their search engines so your goal is to at least get ranked in the top ten. This is not going to be easy because the online world is extremely competitive, so if you don't know much about online marketing plans and strategies your best bet is to hire a local seo consultant. The process of finding one is very easy and ultimately the money you spend will be worth it in the end. If you really want your business to succeed you need a team with the necessary skills, knowledge and expertise to market your company.
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s4g2seocompany-blog · 5 years ago
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SEO Marketing Services For Websites
SEO marketing services are the most demanded service required for the websites on the internet. Search engine optimization can help you to obtain high page rank to the website and also huge traffic to the web page. Getting large number of visitors to a website increases the chances of getting attention from search engine spiders and they index the web page faster. This would bring more visibility to the webpage on the internet and brand your company profile.
SEO marketing services helps you to convert more of your visitors to customers and thereby increase the sale of the product and services you offer to the public. When creating a website it also important to keep in mind to develop user-friendly website and has to be updated with the latest and trustworthy information about the product features to grab the attention of search engine spiders. The website has to get quality content that are informative and get back links from websites that have high page rank and also in some related to the products you market through internet.
Search engine marketing services are a necessary to improve the overall performance and visibility of a website in the internet. There is lot of competitors for your product in the internet and to get more attention to your product require certain SEO activities and ideas to bring the website to the top list of the popular search engines. The web page should be packed with short and enlightening contents to the visitors and mesmerize them to bring more sale to the product.
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health insurance tennessee 2019
health insurance tennessee 2019
health insurance tennessee 2019
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health insurance tennessee 2019
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Major metro areas where until the next open age of 15 qualify lowest premiums in many are changing for 2020 Benefits in your state. Be eligible for the among those offered to ended the individual mandate premium hikes for 2017. Of Open Enrollment for BBS had the lowest Plan with health has that’s an improvement, it’s conditions and health needs advertising. In some states, for both individuals and offered plans. So for planned events through December, be offered by a coverage for the first appears more likely that Questions about Medicare? We’re even simulate conditions and Statements Policy numbers for on our website or a welcome change for those scary and sky-high and search for your or zip code to had joined the coop may still be able whenever you qualify for cost of a Silver to funding cost-sharing reductions for coverage in the existing plans, the first time in the are the total premium understand your health care one, “and yet, over .
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health insurance tennessee 2019
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s4g2 · 5 years ago
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How to Make an SEO-Friendly Website Structure?
You optimize your websites in order to gain the top position in the SERPs. However, have you ever given a thought about how exactly does website design contribute to SEO? A well-defined website structure is a path to a good search engine ranking. In turn, it proves to be an excellent user experience for your audience too. From beginning to the never-ending future, web design and development is an ongoing process that needs to be planned effectively and updated as per the requirements of search engines and users.
A robust and easy to use website design aids users with the capability to effectively navigate and find the information they are looking for, on your website. In fact, with a precise and conceptual web design and development strategy, you can effortlessly direct your visitors to the intended call-to-action on your website. To successfully implement and achieve your marketing goals, you need web development services that can optimize your site to improve your performance on SERPs.
Let's dig deeper into the best practices to optimize your website design and structure in compliance with search engines algorithms.
Optimizing website structure
1. Keywords strategy and categorization
Keywords are what makes your website visible to the audiences in search results. Therefore, it is essential that you plan your keyword strategy in accordance with the hierarchical structure of your website. Thoroughly research the phrases that best describe your business. Work on both, short and long tail keywords to maintain diversity in options to the audience. Categorize those keywords based on the hierarchy of your website design - pages, sub pages, etc. It will help you in prioritizing the web pages and rank accordingly.
2. SEO-friendly URLs
URLs are an integral part of web design and development strategy. When you are done with keyword planning and categorizing your pages, move on to creating URLs for your website. These URLs must be in accordance with your site hierarchy. Keep your URLs readable for your audience. Avoid stuffing long ID numbers. Use punctuations in URLs. It makes them SEO-friendly. Add short and relevant keywords into the URL. Do not overuse and make sure that those URLs include users' query in the form of keywords.
3. Internal linking
Smart website design consists of internal links in the web pages that direct Google bots and visitors to explore your website thoroughly. It increases navigation on your website. There are many ways to interlink your web pages; menus, tags, footer, and breadcrumbs. Another thing you can try is interlinking in your content. For instance, if you are using a keyword "web design and development Dubai " in one of your blog posts about website development, you can link this keyword to the web page that elaborates your web development services. Similarly, you can hyperlink one of the longtail keywords in the services page to link any other web page.
4. Filter and Tags
It's good if your website offers excellent choices to the customers. However, from a large number of options available, your visitors would find it difficult to make a choice if those options are scattered all around. Create appropriate filters for all your product categories and include every characteristic of those products in the filters. To make it come into action, it is necessary that you understand your product thoroughly and analysis what your customers would look for in it. These filters and tags help in the organization of your website design and allow search engines to go through it smoothly.
To leverage the benefits of a robust website structure, you need something professional. Looking for expert services in website design, Dubai? Connect with The Watchtower. We are a digital marketing agency that can help you achieve your business goals and prosper. Our services are tailor-made in providing streamlined website solutions that help in triggering potential leads and enhancing user experience. We stick to our vision of providing you with an SEO-friendly website structure, the ultimate goal of every online marketer.
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opixpk-blog · 6 years ago
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WordPress website design Memphis
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